Getting More From Your Podcast Guests: Sharing, Branding, and Engagement

Dave Jackson:
Ask the podcast coach for November 15, 2025. Let's get ready to podcast. There it is. It's that music that means it's Saturday morning. It's time for Ask the Podcast Coach, where you get your podcast questions answered live. I'm Dave jackson from the schoolofpodcasting.com and for those of you watching the video, I'm having a bad hair day. But you know who's not having a bad hair day? The one and only Jim Collison from the Average Guy tv. Jim, how's it going, buddy?

Jim Collison:
Greetings, Dave. Happy Saturday morning to you. Good to be back after a week off. I know you are out to the conference. I do want to say happy Veterans Day to everyone, to all our veterans from last week, and thank you for your service. Appreciate that. And then Movember is going on as well. So if you're raising money for Movember, nice job.

Jim Collison:
Get that done.

Dave Jackson:
Yeah. Is that the thing where you don't shave or whatever?

Jim Collison:
Yeah, you grow. You grow. You grow.

Dave Jackson:
I. I was gonna. I kind of usually do that. In fact, I. I was watching some old videos from the school of podcasting this week, and there's one where it's in January and my hair is down to my shoulders, and I was like. And I was like. I was like, I don't think I'm doing that. It's like the shampoo bill alone is enough to drive you crazy.

Dave Jackson:
But we got a nice day here in Ohio. It's time for some hot java. There we go. And maybe some chili later, so. Ooh, yeah, yeah, yeah, yeah. There we go. And that coffee pour is brought to you by our good friends over at. That's the wrong button.

Dave Jackson:
Oh, see, Dave's out of. He's out of sync from Mark over at podcastbranding. Co. Boy, you miss one week and you're just pressing the wrong buttons. If you need a great graphic designer, Mark's amazing. He's done a lot of artwork for me, and he's probably over 500, if not a thousand other podcasters. And it's not just artwork. It could be a full website.

Dave Jackson:
It could be a PDF that you want to hand out. Anything that's going to go to your audience that you want to look good, Mark is the place to go and the best thing ever. You know, hey, buy one great graphic artist. Get a podcaster free. That's right. Mark's been podcasting for a long time, so he's really gonna give you an understanding that you're just not gonna get from some other dude on Fiverr that doesn't know what they're doing. So when you're ready to look your best, there's really only one place to go and that is podcast branding. Co Tell them Dave and Jim sent.

Ray Arnott:
You.

Jim Collison:
Such a nice jingle.

Dave Jackson:
It is big thanks to our good.

Jim Collison:
Friend Dan Lefebvre over there. Based on True story based on truestorypodcast.com in honor of Veterans Day, I want to send you back to an episode he did a while ago on Saving Private Ryan if you haven't checked that out. Published June 3, 2025 A review with with Marty Morgan. Might want to check that out today. Dan always does a bang up job over there and appreciate all the work that he does. Check it out today. Based on a true story at Based on a truestory podcast.com and Dan, thanks for your sponsorship. Also, Dan is a Home Gadget geeks listener too.

Jim Collison:
He came over on Hanging out with me on Home Gadget Geek. So. What a great guy, Dan. Thanks, thanks. Appreciate it.

Dave Jackson:
Yeah, I have a question from Randy. He says, hey, is that a bam? It is. It's my Bam Bam son from his show. Really nice T shirt by the way. Like the fabric. I was like, huh, that's pretty cool. So got to meet Randy in person at Pot Indy, which is where I was last week. And it was an intimate gathering, but it was a good gathering.

Dave Jackson:
That's to me, I don't really care how big it is. I care about how many cool people do I get to meet. And I got to meet a lot of cool people, including Randy. And then, you know, because Randy's cool before I met him, that sounded weird. Like everybody was cool except Randy. I'm like, no, no, Randy's very cool. And then Dr. Craig.

Dave Jackson:
I'm sorry. Yeah, Craig Van Slyke. I'm not used to calling him doctor, but he's a doctor, so, you know, respect.

Jim Collison:
He earned it.

Dave Jackson:
Yeah. From AI Goes to College. Did a half a day on AI stuff. And I gotta say, as much as there are times that I'm like AI, here's.

Ray Arnott:
I will.

Dave Jackson:
I will say this story quickly. All the videos are still kind of down at the school of podcasting. So that lifetime deal I got from a dillo. Yeah. Is what they said to me.

Jim Collison:
Not necessarily a lifetime, right?

Dave Jackson:
Yeah, not necessarily a lifetime. And when I complained, they went, no thanks. And so that's been fun. And I forget why I started that story now. Oh, lifetime deals. Yes. Our are not always lifetime. So they're never lifetime.

Jim Collison:
They're Never lifetime. Let's just be clear. Maybe.

Dave Jackson:
But yeah, yeah. I ended up spending like $15 a month for the hosting, and then they wanted to charge me 35 going forward, and I said no. And so I moved to Voomly, or I'm in the process of Moving to Voomly. 130 videos I've re uploaded so far, and I got about another, I don't know, 50 or 60 to go. So that's fun. I did see a question come floating through here. Yeah, Daniel says I still wanted to be there. Oh.

Dave Jackson:
But anyway, I started to talk about AI. So I'm uploading these videos and the cool thing is Voomly will automatically transcribe them. So I took the transcripts, threw them into chat GPT and said, hey, this is from tutorial podcast tutorial. Please summarize the main points. And it was like, beautiful because it was my own words. I think that's the best way to use AI for creation is give it a transcript of something you said because then it sounds like you and it's not like, you know, you're not so much deep delving into spoiler alerts and all that other fun stuff.

Jim Collison:
But I saw 50m with 50m dashes.

Dave Jackson:
And yes, Ralph asks.

Jim Collison:
Nobody ever wrote with an EM dash before, by the way. Nobody.

Dave Jackson:
Right.

Jim Collison:
As you talk to I. Like, there's. I'm sure there's a few faithful out here. Oh, no, Jim, I used EM dashes all the time. I. I get this at work all the time as we talk about, oh, no, I use an EM dash before. I'm like, nobody knew what an EM dash was before AI. Let's just be really clear about that.

Jim Collison:
So, you know, friends. Friends don't let friends use EM dashes.

Dave Jackson:
Yeah, I didn't realize that in. Until I saw that. I was like, oh, okay, first of all, I didn't know what an EM D. And I was like, to me, I would just call it a double dash because isn't that really what it is? And so when I was like, I don't see, I'm looking for the letter.

Jim Collison:
M. Nobody knew the difference between a dash, a double dash, and M dash. I mean, listen, all we knew is there was a dash and an underline or an underscore. That's all we knew. And most people didn't know how to use those. And they weren't using them in sentences. Listen, go back 10 years to anything, any book, any newspaper, any. Anything on the web.

Jim Collison:
No EM dashes. They're not there. This isn't M. This is an AI created, you know, kind of thing that. I mean, they use them properly. AI does. They do properly. But that wasn't a common thing in the English.

Jim Collison:
In English vocabulary or in English writing to use the EM dash as much. I mean, I, I did. I had it right, like three paragraphs, it had five EM dashes in it. You're like, was that necessary? Like, did you really? And it sounds okay. I get the idea why they do. And I understand the sentence structure, all those things. We just didn't do that before. So it's interesting.

Jim Collison:
It'll be interesting to see if AI brings that back. Like if it re Enters into the writing styles of, you know, English speaking people will have an effect globally. Well, other languages will that have, you know, affect another language. And you just kind of think it might. You never know.

Dave Jackson:
Well, Rich says, you know, designers and typographers know and use them. Use them dashes all the dang time.

Jim Collison:
Because this is. I hear this all the time. I say this.

Dave Jackson:
Oh, no, I knew. I knew.

Jim Collison:
No, nobody.

Dave Jackson:
Yeah, nobody. Dad. Space finally connected the dots for me. It's a dash that is the width of the letter M. I never under. I was like, why is it an EM dash? You know? So, yeah, so that's always fun. But yeah, so it did a really good job. And I like Voomly so far.

Dave Jackson:
I actually can see some stats on how far people are watching, etc. Etc. Let me put. I do believe I have an affiliate link for Voomly because it's from. Who's the one Internet professional guy that runs click funnels that looks like he's 12? I forget his name. He's a really young looking dude. But when I saw him, I was like, oh, it's that dude again. So that his brand was enough to where I was like, all right, I'm gonna go with these guys.

Dave Jackson:
We shall see. Because it's one of those things where it would be cheaper if I used bunny.net. well, while I'm speaking of that, look, it's night of a thousand affiliate links. Because that would have been about, I don't know, maybe six bucks a month and this is 20. But it's got some fun marketing stuff. But I did have a question come in here. Two of them, actually. Since we're talking about media hosts.

Dave Jackson:
I'll do Chris's first, then we'll come back to Ralph. This is a fun question for me because I've had a lot of people ask me this. Any insights on what's Going on at Libsyn, I will know more. I'm going to be on podcast411, which is actually a bucket list item for me. That's the original podcast about podcasting by Rob Walsh. And when they shut down the feed, I kind of like the fact that Rob said, oh, yeah, I'll make my own podcast. So he's kind of. Chris is asking, you know, they ended the feed and then they let Elsie go.

Dave Jackson:
And words cannot express how. My brain just goes, what? And I go, no, no. They let, you know. Elsie Escobar, 19 years at Libson, super influential in. In the female podcasting space, in the underserved group space, like, huge influence. She puts a capital I in the word influencer. We don't need her. And I was like, that's when my brain just went.

Dave Jackson:
So here's my cranundum. I know at least five people that still work there that I love dearly, and so I love my friends. So I feel bad shooting holes in their boat that is, in my opinion, sinking. So I don't want to say. I just, I. I'm with you when I say, what the heck is going on over there? Because it doesn't seem. They haven't really added any new features in a very, very long time. I know all the stuff that I'd been screaming about for about three years finally came like, they.

Dave Jackson:
They killed Glow. They killed their apps. They're just now killing Libsyn 4, which unfortunately is sad because there's a great feature in Libsyn 4 where you can do mass updates to, like, especially the Apple podcast stuff, and you can renumber all. Like, if you've never used episode numbers, you could go into this tool, go to your very first episode and go put a one in here. Now fill them. And it would. You know, it's like, that's a great feature. I'm like, did they move that to Libsyn 5? And the answer is no, of course they didn't.

Dave Jackson:
And I was like, so I am confused as to what's going on over there. Much like a lot of people, and I am starting to think of them more as an advertising company than I am as a media host. But if you cut me, I probably still bleed a little green because I put eight years into that brand and it was like, so, no, to answer your question, I have no insights. I'm just worried. And if they got rid of. Of Elsie, I would not feel safe over there if I was working there. But I'm not, because I saw the writing on the wall a while ago. Still a great media host, just not very feature rich.

Dave Jackson:
But meanwhile, in the world of Ralph, and I don't know the answer to this one either, does anyone truly understand the new billing format for descript? Is anyone else as confused as I am? I am in the fact that I read it and it sounded like, oh, if you take the number of episodes you do a week divided by the words, and then multiply that by the square root of PI, you will get your bill. And I just went, huh. I am almost not using Descript at all anymore. I turned on the $9 filler word removal on Buzzsprout, which is what this show is on, and it does a pretty good job. And that's really all I was using Descript for was I would go in and say remove and. And like and double words, and it did a pretty good job. And it did show notes for me. And I just was like, well.

Dave Jackson:
And then to where a friend of mine said, have you used Cast Magic lately? And I go, no, I have a. Again, I have a lifetime deal from AppSumo. And he goes, I don't know what they've done, but it's a lot better than it used to be. So I went over, and sure enough, it's a lot. So I just run this now through. I run that through castmagic, which gives me my transcript, which I then run into POD Chapters, which is Daniel's thing, which is really, really cool. So it's a fun tool, but no. Let's see if anybody has an answer.

Dave Jackson:
Everybody's kind of saying the same thing. They're like, yeah. And it might be almost like your phone bill that if you just make the bill so confusing, nobody will look into it.

Jim Collison:
Is it the AI credits that are throwing people off?

Dave Jackson:
I think so.

Jim Collison:
AI credit, right?

Dave Jackson:
Yeah.

Jim Collison:
This is. By the way, this is the future. When we think about the future of AI, I've talked about the bubble bursting, the AI bubble bursting. I think descript could be the first look at what the new world looks like.

Dave Jackson:
Oh, yeah.

Jim Collison:
When we actually have to start paying for AI and like, the. You know, this. It's. It's like, how much is a Microsoft reward point worth? How much are the credits on your credit card? You know, the. The points you get on your credit card. Right. What are they worth? Kind of depends what you buy. Right.

Jim Collison:
If you. If you buy things, they're worth more than if you just take the cash back. Right. It's confusing. Right. And I don't know if it's intentional. I just think it's the future of. It's going to get murkier and messier before it gets clearer.

Jim Collison:
So I know why they're doing it. Eventually, AI will just be folded into everything. You know, they have these at Descript, they have these media hours. Right. That's how they say audio or video or whatever you're doing in there. So you have those media hours and then you got these AI credits. And so, you know, for now, welcome to the future. If you want to see the future of AI the way you get billed for it, this is probably it, unfortunately.

Dave Jackson:
Yeah, well, even I turned it off because Buzzsprout has their co host AI feature. And it wasn't bad. It was just I looked up and I had turned on everything there is to turn on on Buzzsprout. And I got my $58 a month bill and I was like, is it? And I will say it was very convenient to basically get the file from ecamm, trim off the first little two seconds of me looking at the screen doing nothing, waiting for the timer to come on. And then I would export it as audio and upload it to Buzzsprout and go eat lunch and come back in about an hour and it'd be done. So I like that. But I was just like $59 for media hosting seems. And again, I was getting more than media hosting, but $20 of that was the AI spot.

Dave Jackson:
And that's every time somebody says, oh, we're gonna add AI, I'm like, you're gonna add $20 to your bill. And a lot of times that's what it is. It's 20 bucks. Yeah. Steve Stewart. The one and only Steve Stewart. There are quite a few media hosts adding these new features, which worries me similar to Liverside doing Liverside. Yeah, That's a whole.

Dave Jackson:
It's a meat company, Riverside, doing all the things. Do we need a media host to also do filler word removal? Well, behind the scenes, it's just all phonic. And we all kind of know that. It's not like Craig says, Libsyn is still a very popular podcast host. Not as popular as they used to be. Like RSS.com and Captivate have passed them. And that pain. I cannot explain how painful it is to say that 70 to 80% of Steve Stewart's clients.

Dave Jackson:
I got that email from Steve. That was cool. But here's the thing. Steve's been doing this a while and there are a lot of people. And again, I'm not saying you should leave Libsyn, if it does what you want it to do, they're very good at doing what they do. But if you want to promote your own products and services and don't, like, you know, want to upgrade to Libsyn Pro, which, in my opinion, has been ridiculously priced for a long time, that was another one to be like, hey, I get that we were the first to offer dynamic ad insertion, and we really charged a lot for that. But, like, Captivate's doing it for 20 bucks. You know, Buzzsprout is doing it for 19amonth.

Dave Jackson:
Nobody's gonna pay 100 bucks for that, plus the bandwidth. And, you know, so they painted themselves into a corner. I get it. Because how do you just lower your price? Everybody that's been paying for that service is gonna go, huh? To which I then pointed Captivate, who, when they first came out, had, I think it was 20,000 downloads for 19 bucks, right? So if you got less than 19,000 or whatever it was, and then they went, hey, you know what? Bandwidth prices have come down. Have an extra 10 grand, or text 10,000 downloads. You can now be more popular for the same price. And I went, oh, wait, you can just give your customers more stuff without, you know, just pocketing the. The profit.

Dave Jackson:
So, yeah, Ralph says, going back to the AI credits, video credits, and blah, blah, blah, just so confusing. That's why it drives me nuts with the podcasting 2.0 stuff, which, for the record, podcasting 2.0 is not dead at all. In fact, Apple, just the whole Apple chapter thingy that just came out, they're using 2.0 spec, but the whole. The crap I have to go through to stream Satoshi stuff, I'm just like, I'm done with that. I just forget it. And it made it too complicated, and it needed to be easy. And instead of making it easy, it actually got harder. And so when you have to, you know, do math to figure out, wait, so that's four credits is.

Dave Jackson:
And then you gotta times that by 12 multiplied by whatever. Yeah, it's crazy. So. But I do. Daniel pointed out, I do use Descript because I use Squadcast to record the future of podcasting. So maybe I won't kill it. Yeah. John Jamango says Libsyn's on a push to add more clients, but not adding podcasting features that support podcasters just because they're Libsyn.

Dave Jackson:
Well, yeah, they did. The one CEO Brad said something in a meeting that I went, and he said, oh, we'll always have hosting. And I was like, not if we like. Because at the time I was like, have you guys seen Captivate? Have you guys seen Buzzsprout? Like, they're coming up fast. So, yeah, it's. We'll see what happens. You know, that maybe they just. I don't know, maybe I still feel like the mighty Lipson will go, okay, enough, and just come out and go, here's a new thing that nobody even thought about.

Dave Jackson:
But that would have come from Greg and they let him go. So who knows? We'll see. Tanner says, I haven't noticed a difference in Descript, but I only ever use the filter word removal. Yeah, I'll have to log in and look at my bill and see what's going on. When will script drop squadcast for their version called Rooms? Because I'm not a huge fan of squadcast. The thing I don't like about Rooms, unless they've changed it. And with Descript, I haven't used them in probably, man, probably a month that I've actually used descript, I've used squadcast, but I'm sure their interface will be completely different from the last time I saw it. But with Rooms, unless I'm wrong, I couldn't find a way to schedule a room and get a link to send to my guest.

Dave Jackson:
So it's kind of like, hey, I'll send you the link about 10 minutes before. And then I would actually have to go in, start the room, get the link and send it to people. So that I'm hoping has changed because that seemed really dumb at the time. Chris Stone from castahead.net, aI credits are tiered in the pricing as well. It ain't free for that stuff. Yeah. So when, like, when Canva added AI, I'm like, I don't need AI over here. Like, I'm happy with what I'm doing.

Dave Jackson:
And then their prices went up. Yeah, dad Space Curious about True Fans as a hosting site? Haven't looked into it. Sam Sethi is a really good guy and super a like he. He is the. The anti not adding new features. If you sniff a new feature, Sam will add it to Trufan. So I love him for that. He's.

Dave Jackson:
He's not afraid to jump in and see because we need more companies like that. The one I need to do is True Fans is now an app, like as a listening app. And I was using True Fans a little bit with the streaming crypto stuff, but I hated it because it was a web app. It was just kind of occasionally wonky. And so now that he's actually got an iOS app. We shall see. I did hear about a company called Podcast Magic. And you take a screenshot of whatever you're listening to, and I believe you email it to them, and they then send you a transcript and a clip.

Dave Jackson:
And also. And to me, I'm like, or if you're using Pocket Cash, you just make a bookmark. It seemed like a lot of. And then I found out what it does is they have. I just listened to the interview, but they have a kind of an Evernote kind of thing. And we have somebody coming into Zoom. How cool is that? It's my buddy Ray from around the layout. But they have some sort of, like, Evernote type thing that they are doing.

Dave Jackson:
And so I was kind of like, I was not super amazed. Now I just got to figure out how to get Ray into. Yes, I want to add a camera. I'm always a little. And we will add Ray here in justice if you want to go check out Ray. He's at around the Layout dot com. He's now guest number two. And if I go to this screen in three theory, there he is, the one and only Ray Arnott from aroundthelayout.com.

Dave Jackson:
what's going on, buddy?

Ray Arnott:
Hey, what's happening? Hopefully this is working. Is this all working, Ray?

Dave Jackson:
It's all working. Yay.

Ray Arnott:
Hey, look at that. Look at that. Because the last time I came on here, Holy mackerel. And I think it was all my fault. Glad everything's working.

Dave Jackson:
It's handy. What can we help you with?

Ray Arnott:
Hey, well, I was up, you know, working on a project here. I threw the question in there and I said, well, you know, the purpose of this is to actually come on and ask the question.

Dave Jackson:
It is.

Ray Arnott:
I'm working on trying to find a better way to get my interview guests to help promote the podcast after they appear. And it seems to be falling flat. And, you know, and I'll. I'll take the blame for it. I got to do a better job of asking the question is what methods do you use or do the people here in the room use. Use to encourage and supply the tools necessary for the interview guest to actually promote the show after it's been posted?

Dave Jackson:
The one I saw that I thought was interesting. First of all, I will admit I am horrible at following up with guests to say, hey, your episode's out. Because as you said that, I was like, oh, I never sent Heidi a link. And Heidi Day Begay was on my show last week, but somebody did this. And I thought it was interesting. Instead of using their branding colors, they used mine on the artwork. And I was like, oh, interesting. So that was kind of cool.

Dave Jackson:
But for me, the. The best thing you can do is anything that makes it easier. So here's a graphic or two. Here's the link. Usually it's the link to the episode on your website is what I send. That way anybody can listen. And then on your website, you should have links to, you know, Apple and Spotify, et cetera, et cetera. And then the one that's the hardest is do an interview that's not like the interview they just did three times in a row.

Dave Jackson:
Because I always use Pat Flynn as an example. I've heard Pat Flynn interviewed, and in every interview he talks about the green something academy architect story, how he lost his job, and yada, yada, yada.

Jim Collison:
And.

Dave Jackson:
And I'm like, I always think there's no way Pat is sharing that interview because it's his story for the 37th time that his audience has heard it. So if you can kind of do a different interview, then they might be more likely to share it. Jim, can you think of anything that. I mean, I know you have guests and stuff. What do you do with, like, you just had what's her name on your show?

Jim Collison:
Aaron Lawrence. We had Aaron Lawrence on. Yeah. And she does a good job of advertising. Ironically, the best one I ever had was a company called Unraid, right. They do server storage, and you can use software you can use. They went crazy. When I interviewed them on my show, they put me on.

Jim Collison:
They put us on their front page. They sent it out in their newsletters, you know, some of those kinds of things. So what I would say on this one is you got to kind of coach them along, right? And give them the opportunity, just prompt them, hey, just a reminder, you know, if you want to do this, you give them some. You know, this is. AI could help with this. Give them some quotes they could use based on some things they said. And this is where AI is perfect to say, hey, I had so and so on this podcast. Tell me, you know, give me three great quotes from the podcast.

Jim Collison:
A, I'll just grab them, pull them out for you to share it with them, right? The. I think the number one mistake we make is we send it one time to them, like right after the, you know, right after the interview. Or we post the episode and we're like, okay, here you go. We kind of pump and dump and then we're gone. And I think we need to come back to them a couple weeks later and just say, hey, just a reminder, you were a great guest. Thanks for being on. I just want to remind you, you may want to come back. I don't know if I do it more than twice and then make.

Jim Collison:
Go ahead, Dave. Sorry.

Dave Jackson:
Well, if you ever get feedback from somebody that says, man, that was a great interview, I will forward that to the person and say, oh, by the way, here's the link to the episode. So that's just a way of saying, hey, you look really good over here. You might want to point that out.

Jim Collison:
Second thing I would do is tell them when you post, let me know and send me the link and I'll boost it or I'll make a comment on it.

Dave Jackson:
Right.

Jim Collison:
We know most of the algorithms in most social media are based on comments. And if you can go out, if you can go out and comment, it's great. If you've got a couple super fans that you can send a note to and say, hey, friend, would you do me a favor and go like this over here for, you know, for this interview, kind of behind the scenes, that might be a great way for you super fans to get engaged and to help you boost those things. That's one of those, you know, we talk about this at Gallup. We have this exercise in coaching called board of directors, and it's like, who's around you that's influential in what you're doing. And for podcasters, I think that board of directors is our super fans. They're the ones who are sending us emails. We don't use them enough to, you know, we don't unleash the army enough on these kinds of things to just send them a note and say, hey, I had so and so.

Jim Collison:
It doesn't have to be every week. You know, you could strategically do it so you're doing a couple every week so they don't feel like they're getting pounded. But those, I think those are two really good techniques more than once get.

Dave Jackson:
Your superfans involved and then kind of setting the seed and is after the interview is over and you're doing the chit chat and you're like, oh, hey, by the way, when this gets done and solid, we're going to make it sound super great. Do you have a person that does your social, like, who do we send the link to to promote this? Is that Stephanie or Jim, or do I just send that to you? So it's a polite way of kind of hinting like, hey, we kind of expect you to share that and when they go, no, no, you can just send it to me. You're like, okay, great. So it's just a way of kind of going. We kind of expect you to do this from the chat room. Jeff C. Says if you're on video and this is cool, there's a thing in YouTube now where you can add collaborators which automatically puts your video on their channel, which is really kind of cool. And then he says, you know, you can also feature on in clips via Instagram and you know, all the chat faces and book match and all those fun filled places.

Dave Jackson:
Lewis says when I let my guest know the episode is released, I say feel free to share the link wherever you'd like. And they usually do, he says. Craig says it helps to send the guest a promo text to copy and paste on their socials to save them the thinking of the text. Yeah, there's a, a website, I think it's still around ClickToTweet.com and what it is, is, is you put in the link to your website and click this thing. It's free and up to a certain point. And then what it is is when your guest clicks the click to tweet thing if they're logged into Twitter and if not they have to log in but basically they click it and you've already written the tweet and the image and everything. You just have to click that and go, oh, tweet. And they're, they're done.

Dave Jackson:
So that assumes, you know, your people are on Twitter and that whole nine yards.

Ray Arnott:
So, but, so, so what I'm gathering two things is one, I've got it, I've got to do two different approaches for, based on what type of guest. So I have manufacturers, those, that's a different, you know, so you're talking about the corporate side and that's definitely the, you know, social media managers and making sure that gets to the right people that they can promote it. But when I have an individual on and they're telling their model railroad story, it's a person. So obviously got to make it a layout where they can basically copy, paste, make it very simple for them. And you know, so what I'm, my thought was take, I have the episode description, take the episode description, throw it in AI and say, hey, write this in a way that was, you know, being told by the person that was on the show or something of that nature and then just lay that up for them. I love the ideas. I certainly love the idea of, you know, asking them not only to do it, but then loop me back in. So one, I know it was done and two, then I can actually take that post and share it because individuals that are being recorded, their biggest audience are probably going to be their family and friends that want to hear their story.

Ray Arnott:
I mean obviously I've got my built in model railroad audience that wants to hear about new people, but mom and dad are going to love to hear this and so are their friends and family and everybody else that are going to want to hear their this as well. So just trying to get them to help me promote it and I fall in flat. Even just the ask is not enough. Like it's got to be fed to them and I do appreciate the methods to do that. Yeah.

Jim Collison:
Yeah. You know, you go back to, you can go back. Don't, don't think you've wasted like those. They're not gone. You, you may go back into the last year and try out a couple, maybe do some a B testing with some of your, with some of those and say hey, you know, hey, for, for three of them give them one format and for the other three, give them another and just kind of see what feedback you get to see, you know what that is. But it's not too late. You know, you can, hey, it's a, we always like to remember those things. And your content is, is super evergreen in a lot of ways.

Jim Collison:
Right. Doesn't age super fast. You know, like my tech content ages out super fast. Right, right. So you know, you, you've, you could go back and try this on last year's guests or this year. So I guess we're at the end of the year but. And see where it goes.

Ray Arnott:
Yeah, that's a great point because it's not, it certainly isn't over. Yeah, we want it. Yeah. We want those episodes from months ago to still be heard. Yeah, absolutely.

Jim Collison:
If you have a really good guest and they get good numbers, do you invite them back? Do you get, do you do repeat guests on your show?

Ray Arnott:
Yeah, I try to space it out because I don't want to beat the, beat the heck out of them. Right. Like where people get sick of hearing from Joe Schmo all the time.

Jim Collison:
They don't, don't do. They don't like if they're good and there's numbers, they want to hear more. You can't, you almost can't wear them out. I mean you can, but you almost can, but you have to try hard to wear them out. So I would error on the side of more than less on those again. You know, you're being cautious, but I think that's another area. We mess with guests, we get a popular guests, and then we, we make them wait two years or whatever. Right.

Jim Collison:
Get them back on for a part two. Because there was a reason they were popular is because they're good, you know, they're interesting. So don't, don't miss those opportunities.

Ray Arnott:
I, I don't, I don't week after week. But yeah, that's a, that's a valid point. You know, get them back, you know, maybe a month later, get them back on again or, you know, just weeks. That makes sense. Goes fast.

Jim Collison:
Like in the podcast world, six weeks is a blink. Right. And so, you know, you bring them back six weeks or eight weeks. That's a good rhythm. You know, eight weeks is six times a year if you're, if you're consistent. Right. If you just had them every eight weeks. And I wouldn't hesitate if you got a really, really engaged, active guest who's really good, people love to listen to them.

Jim Collison:
I wouldn't, I wouldn't hesitate to just repeat that cycle every couple months till they're, till they say, let's quit. Right.

Dave Jackson:
Yeah. Yeah.

Ray Arnott:
And I think part of it too, I'm weighing out as these guests and seeing how they perform not only for the podcast, but what they're willing in. You know, how well they live up to their end of the deal of promoting it is so important too. You know, if they're not somebody that's, you know, they could be a great guest, but if they're, you know, just kind of ignore the fact that they were on the episode even after asking them, it's like, well, you're not really helping me move this needle forward. I mean, depends on how well they do. Right, Too. I mean, there's, there's things to weigh there, but it certainly does help there.

Jim Collison:
If they're a great guest. Yeah, they're a great guest and they don't do anything for you. Their value is in the interview, and that's okay. I think now you got away that, that's your, it's your podcast. You make those decisions.

Ray Arnott:
Yeah, it's a point system, right. Five points for adding it, but 15 points for being a great guest.

Jim Collison:
Throw in some AI points.

Ray Arnott:
Yeah, yeah, there you go.

Dave Jackson:
Yeah, sure. Right, right, right, right. Well, that's something I never thought about. You could use some sort of link tracker. I use Switchy all the time or Bitly or whatever. And when you share, like, here's the link to share our interview. If you give them Something that's trackable. You can say, wow, that guy had.

Dave Jackson:
He shared it on his Instagram. And we got eight people that clicked on that and where Joe Schmo only brought in one. So when both those people go, hey, I'd like to come back on your show. You do have a. You know, you can look at downloads, but you can also look at how engaged was their audience. Jeff had a great point, too. He said, make sure that the share is about the guest and not you. So many people forget that.

Dave Jackson:
They're like, hey, please share this link because I'm awesome. And they're like, well, no, it should be. You're awesome.

Ray Arnott:
Yeah, put that comment back up and just cross out and put. Make sure the whole darn thing is about the guest and not you. Yeah, we'll pretty much cover it. You know that if it's any. If it even starts at anything but being about the guest, then you're kind of on the wrong path. But, yeah, appreciate that.

Dave Jackson:
Yeah. Here's another one from Ralph. He says you have to recognize that most people are not going to put much effort into where I lost my spot. Are not going to pretty much put any effort into it because they're doing your show to try to grab some of your audience. Not sure if I 100% well, but we do teach.

Jim Collison:
We do teach. I mean, we being podcast gurus, do teach. Like, if you want to engage audience, one of the ways is be on other people's real show. Yeah, we say that. Right. So that he's not wrong.

Dave Jackson:
No, he's right. Grab is. Is inter. Open to interpret. You want to. You want to hopefully expand their. Their listening to not only the person show you're on, but, hey, if you got time, listen to mine as well.

Jim Collison:
So, yeah, make it symbiotic where everybody wins and then it doesn't.

Dave Jackson:
That's. That's what Ray's all about. Ray's all about partnerships, you know, I mean.

Ray Arnott:
Yeah, well, and I guess it's, you know, going back to Ralph's point, to me, it's like, depends on who the guest is. If it's, you know, a model railroader telling their story, that's a. Certainly different than if you're, you know, doing collaborative marketing using your podcast. Right. But most folks that you're going to collaborate with also understand the value of repurposing, and they're going to understand to repurpose it. Like, and if you don't have those people, maybe you got to have a conversation about, you know, providing that value. Right. Instead of just assuming it, like, talk to them and say, hey, when you come on, here's what we can do with it.

Ray Arnott:
We can, you know, you can use this, you can repurpose it. It's great for people to hear you in other platforms and especially on my show. So I guess you just got to re add the value back to that to make them understand it and so they don't feel like they're just grabbing. They're actually, you know, collaborating and walking with you.

Dave Jackson:
Yeah. Daniel says, whenever I'm a guest, I prefer when they put any of those social posts to basically put it in the first person, like, hear me talk about blank or on blank instead of it being from the host voice. That makes sense because yeah, I was.

Ray Arnott:
Actually trying to figure out like, the cool way of doing that. Like, you know, hey, friends, like, you know, how do you do that? Like that sounds cool, right? Like it sounds like a natural post. Not just like, somebody wrote this for you or I wrote it for you. Right.

Jim Collison:
For sure. For sure.

Dave Jackson:
Yeah. Ralph says if they are limited options of time, guess what, they guess what, they may just grab that listener. Yeah. I mean, the worst case scenario, if I'm on a show and I'm like, it's the same questions. What was podcasting like in 2005, Dave, what's blah, blah, blah? And it's the same interview I've always done. I will at least tweet it out. I will put it in maybe my news. Like, I will do the basics, but if it's really good and it's completely different, I will say, hey, here's an interview that wasn't like everyone I've ever done.

Dave Jackson:
Like, this is if you want to hear. I remember once I went on a show about being divorced and I don't do a lot of divorce shows, but somebody heard me talk about the fact that I went to my ex wife's wedding and they're like, oh, we gotta hear that. And so I was on their show, so it was me talking about marriage and I was like, hey, if you want to hear me talk about something besides podcasting. So I promoted that because it wasn't your typical Dave interview. So. But yeah, I get your point, Ralph. There are a lot of people that you know. And also I will say, again, I'm pointing at the me.

Dave Jackson:
I'm horrible at even giving the person a link. I just remembered now, I was like, oh, that should be when I get done publishing that episode. Like, if that's step nine, step ten should be. And Send the links to the guest. Because I'm always like, oh, yeah, I'll do that tomorrow. I gotta go to bed. And then I wake up and it's Saturday. The show's been out since Monday.

Dave Jackson:
And, you know, I'm assuming. And then you kind of go, I'm sure Heidi's listening because she knows it's coming. And I'm like, well, maybe, maybe not. I don't listen to my interviews because I was there. I don't need to hear me again. So you gotta let him know.

Ray Arnott:
We live in a world where so many things are automated that we're spoiled. And as I'm going through all the things that we need to do, I just, like, I wish this was automated. Like, just automatically the editing's done, and it automatically sends all this stuff, and I don't have to do anything other than sit here and push one button. But there's definitely steps to be followed and checklists, and I'm going to try to build those processes, and that's what I'm trying to do to get myself organized.

Jim Collison:
Good point. Yeah, yeah. Don't push it too much, because then you'll hate it and then you won't. You definitely don't do it. Right. I mean, you want to guarantee you're not going to do something, hate the process, and then you'll figure out, I'm going to go get a root canal or my left foot remove moved, or, like, before you go and do those processes. So make it enjoyable in some ways. Right? Make it engaging to you.

Jim Collison:
And, you know, to Ralph's comment, if they're coming to grab them, make the content in a way where that's valuable to you. I mean, use their momentum to do the same thing. Right?

Dave Jackson:
Yeah. Ralph says, it amazes me that host. That would be me. Don't tell me when the show is live. I have to see it on Google Updates or I would. He goes, I would gladly promote it. They just have to ask. But it just.

Dave Jackson:
It's just pure laziness. Yeah, that's. That's laziness or absentmindedness or whatever. But, yeah, I go on a lot of shows and I get very few. Hey, the episode is live. And sometimes I often think, because they're like, hey, do you want to come on my cooking show and talk about podcasting? And I'm like, okay. Because for me, it's all about the relationship.

Jim Collison:
And.

Dave Jackson:
And then I noticed that I never get notified that it went live, and I'll go look at their websites because it never Went live. And I went, oh, they. They just wanted free podcast consulting. I'm like, that's nice. So wonderful. That happens. But I am. It's.

Dave Jackson:
That's something I need to. If somebody said, what's the one thing you're going to do better in 2026? I'd be like, alert my guests that their episode is live because I'm horrible. Like, I don't know why. I just need to, you know, you have to identify your weaknesses so you can fix them. Ray, I have a question for you because you're really good at this. When I talk about engaged audiences, Ray is always in that talk. I'm like, you can expect 3, maybe 5% if you're good. And then I always go, unless you're Ray from aroundthelayout.com, just explain what you do with your community.

Dave Jackson:
Because don't you meet with them on a regular basis and all sorts of fun stuff?

Ray Arnott:
Yeah, I guess maybe what drives me is humility and potentially some imposter syndrome mixed with guilt. Right. Like when I. When people hand me money, I want to make sure that they're getting the absolute most for what they're doing, because I love value and getting the most for my dollar and. And my Patreon's. 3 bucks. That's it. 3 bucks a month.

Ray Arnott:
And it gets you a sticker that I send you once a year. Model railroading is driven by stickers for. Say it's turned into a wacky thing. You can't model railroad without stickers in 2025. And I'll be changing that very soon to 2026 because it still seems to be the trend. So stickers. I do a. I do two chats.

Ray Arnott:
I've been able to build a wildly engaged audience, not only here in North America, but also in Australia. And I think, you know, the people that I've connected with over in Australia and they've got a really strong model railroading community. So I do. Once a week, I do an operating crew chat. I kind of use it as both my. Like, Dave's got the. What, the kitchen table or whatever. Dave's kitchen.

Ray Arnott:
Like, that's kind of my kitchen.

Dave Jackson:
Yeah.

Ray Arnott:
Like, hang out with me and just talk and it becomes a sounding board and feedback. But they love it because they get to come in and chat and I'm always there. I don't like, not. I don't skip out. They have access to me and hear about the show and I get to hear about their modeling and projects and gives me show ideas. I do a monthly Giveaway. Now we've, and then we, in December, I do a giveaway. Last year, we gave over $3,000 worth of stuff away.

Ray Arnott:
Had just reached out to manufacturers, and they basically gave it to me to appear on the monthly. On this giveaway show, which is about three hours long. So I always try to build value back into it. And I think part of it is the amazing community that model railroading is. We're very blessed to have people that are willing to give and willing to teach, and it's just because everybody's having fun. It's not a pressure thing. Even in the business side of things, people will have a lot of fun doing this, this hobby and being a part of it. So I'm, I'm definitely taking advantage of that.

Ray Arnott:
But.

Jim Collison:
But, yeah, I would just always.

Ray Arnott:
Look at what, what's, what's the best way I can give back? What, what can I do to increase their value, increase their engagement and make them, you know, bring them in as part of a community? I, I, it, it doesn't seem like a whole lot of rocket science to me. It was just, you know, come up with new ideas and, and execute and be consistent. Like, the monthly giveaway is a monthly giveaway and make sure that you're doing it every month. The month you skip it is the month that it starts to fade away and people go, so what am I? What's that three bucks a month going towards again? You know, and maybe they won't, but I always fear, and I edge on the side of fear of somebody looking at their bill or looking at something going, you know, I haven't got much for my three bucks, you know, which I keep it low so that, you know, sounds silly when you say, hey, three bucks a month. But in turn, it's still people's money, and I respect that. You know, they're still sending that three bucks and over 200. In a small community where my listening audience, 200 is not 3% of my audience, it's in the double digits of my audience. I'm very, I'm very lucky, very fortunate and blessed.

Dave Jackson:
There you go. Excellent. Yeah. Ray was on episode 977 of the school of Podcasting. And I point a lot of people to that to go here. This is partnerships, not advertisers. Partnerships. So very, very cool.

Dave Jackson:
Anything else?

Jim Collison:
Super cool hobby.

Ray Arnott:
It's a blast. The world's greatest hobby, Argy. And I'll take any argument you want around the layout@gmail.com. i'll argue it all day long that it's the world's greatest hobby.

Jim Collison:
My mind. Change my mind.

Dave Jackson:
There you go.

Ray Arnott:
That's exactly. Yeah. I'll set my table up, we'll sit in the park, and you can come yell at me and tell me it's not the world's greatest hobby.

Jim Collison:
And I'll tell you.

Dave Jackson:
Love it.

Jim Collison:
Thanks for joining us. Thanks for coming on.

Ray Arnott:
Thanks, guys.

Jim Collison:
Appreciate you.

Dave Jackson:
We'll see you.

Ray Arnott:
Take care.

Dave Jackson:
Take care.

Jim Collison:
Have a great weekend. Bye.

Ray Arnott:
Bye too.

Dave Jackson:
And I'm honest. I hit the button. There we go. I was like, what happened?

Jim Collison:
And I'm laying down.

Dave Jackson:
Yeah, Ray's a good guy. I he, and in fact, he was in Cleveland once and I went up and had dinner with him and really good guy. So very, very cool. And I really need the. I have it. I just wrote it down. I'm like, send link to Heidi when I think it off the show.

Jim Collison:
Right on. It's a thing. It's a thing. I don't, you know, I don't. Yeah, I think, I don't know why we do that post production. And you're kind of like, yeah, just send them a note, give them some suggestions. You don't have to beg. You just tell it's there.

Jim Collison:
Here's a few things I found when I was doing it. You can promote it this way if you want. If you're interested in doing it, you don't have to.

Dave Jackson:
It's a change of your mental view because to me, the minute I hit publish in Captivate on the school of podcasting, I'm kind of like, okay, and we're done onto the next episode. And I'm like, no, no, no. It's after you send the link to the guest. And maybe part of that is, I don't do that many interviews. I'm just, I'm out of practice. But on the other hand, it should be kind of a hey, ding, ding, ding, ding, you have a guest, this is not over until you send the links kind of thing.

Jim Collison:
I think it's more imposter syndrome than you think. Like, I think we get to the end and it's produced and we get it done and then we think, oh, I don't know. Like, I'm not sure I deserved to be on this thing with this person. Or, ah, maybe it wasn't as good as I thought. I mean, I do think we don't let them know oftentimes because of imposter syndrome. And we feel like now, I don't know, maybe it wasn't that great. And it was, it was, it was Great. You know, you just got done producing it.

Jim Collison:
Let them know. But I know some of you out there are thinking, you get to that point. You know why I notice? Because I think this way. Sometimes I get done, I'm like, it's okay. I'll just. It's fine. They'll find it. You know, you move on.

Ray Arnott:
Yeah.

Dave Jackson:
Jay says.

Jim Collison:
Terrible.

Dave Jackson:
Yeah. Jay says sometimes we get so focused on production and forget about promotion. That is true. Yeah. He said Craig, Craig Chris from Podtastic Audio, he's the car dude. Now. I make a solid effort to let the guest know everything possible after the episode is live. Yeah, that's a good move there.

Dave Jackson:
Make it part of the post production. Upload the MP3 and email the guest. Check and check. Yeah. So absolutely. Stephanie Graham says after you hit publish, there's still like 30 more things to do. Yeah. Because I kind of hate this equation because it sounds mean.

Dave Jackson:
The bad news is I just think it's true. And that is the total number of downloads is equal to the value in the episode. So there's your content and your delivery. That's the value multiplied by promotion equals the number of downloads. Because if you don't promote it well, then it's not going to get many downloads. And if you promote the crap out of it. But it wasn't a very good episode, it's not going to get. You know, so I kind of think that's true.

Dave Jackson:
But it also. I don't like it because you're like, well, that means my show isn't as good as I think it is, or the promotion I'm doing is. And there was another Chris Stone, not Chris Stone from castahead.net, but Chris Stone from the UK did kind of a study on sharing video clips and how does it work in getting more downloads. And the answer was like, it doesn't. Getting people to jump platforms. He goes, but it's important because it keeps your brand in front of people and eventually somebody's gonna trickle in or whatever.

Jim Collison:
Branding does not always get mean. People do things. You're just in front of them. They. You just. They see you. Doesn't mean they do something. They.

Jim Collison:
But you're in front of them. Your brand is there. And so don't forget that's important as well. The more they see your brand, the better the responses to it. On the backside. Dave, let me offer one suggestion to folks who struggle with this, right? So if you're. If you're. I say, I'm feeling a lot of this in the chat, right? Now the production process is so hard.

Jim Collison:
Like, I get to the end and I've run a marathon, right? So tired. I don't have five minutes to contact the guest. I get that. I get it. I understand, right? Friends. We're friends here with that. But that being said, open up a doc somewhere in the very beginning. Put your guest's name at the top.

Jim Collison:
And as you're doing the production piece, when you see things about the guest that are important, to let them know. Because if you're doing edits, you're going to see some timestamps. If you're doing a transcript, you can have AI help with the transcript. And as you go through your production process, spend one or two minutes during each phase grabbing things for the guest. You know, just like, oh, yeah, this is important. Grab sugar. When you're done, you'll have 90% of what you need to contact the guest. It's all done for you.

Jim Collison:
Like, I think sometimes we think that's a. Okay, it's done. I've. I've put it out there to the world. Now I got to do guest engagement or whatever. No, do guest engagement as you go along. So it's not such a heavy lift at the very end. You can do this.

Jim Collison:
I know you can. So get out there if. And maybe that's a method that works for you. Everybody's a little bit different. Get a document out there, guest name on top as you go along, make those notes, and when you're done, you'll have a whole list of things that you can. That you can use. You know, I do that with show notes while I'm in the show, and I'll make some notes as we go along. And then at the end, they're not so hard to put back together, you know.

Jim Collison:
Now AI has kind of changed that because it's made it super easy, but try that if you're struggling with it.

Dave Jackson:
Jeff says the repurposing aspect is one of the main reasons I do video like this show. He goes, we easily get three to four really good clips to share from each show. Just add it to the end of your workflow. That's it. And then Rich Graham says, maybe you can add this feature to PodPage, where after it's published, it posts on Facebook and Twitter and sends a link to the guest. It already does that. And the fun part of that is it works great when Facebook doesn't break it, which is a lot. We've almost dropped that feature so many times because Brendan will go back and retool it and then literally six weeks later, they have a thing now where their token expires.

Dave Jackson:
And you just have to, you have to disconnect and reconnect Facebook about every month and a half. And the bad news is we, we get the blame for that and it's not us.

Jim Collison:
Right after the. Go ahead, finish that.

Dave Jackson:
Oh, wait, one last. If you're on the elite plan of PodPage, you can add the guest to the episode automatically, by the way, and it will email the guest that their thing has gone live. So if you're. If maybe I should have done that. I should have tied Heidi to it. And then when that episode comes in, all you have to do is say, Heidi is the guest on episode 1009. And when PodPage imports 1009, he goes, oh, hey, that's Heidi. And it sends a thing to Heidi that says, hey, your thing is live.

Dave Jackson:
So anyway, and now your point.

Jim Collison:
I was gonna say what if you. After, right after your interview, you sent the guest to thank you. Hopefully you're doing that. Hey, thanks for being on. Appreciate it. And ask a couple questions. Questions. What was your favorite part? Like while we're, while we're thinking, what was your.

Jim Collison:
What was. If I was going to highlight one thing, what was your favorite part? Right. And, and get some immediate feedback from them. One, that shows that you, you're honoring them by being on the program.

Dave Jackson:
Right? Right.

Jim Collison:
Two, most likely they'll reply back, make it easy. Don't make them write, you know, don't make them write the Magna Carta on the thing. Just a question or two to get some engagement. Then in that second, you know, they'll write back with some stuff on it. Well, then that could help you with some of the show notes, stuff that you're doing. Right. They could give you some clues to what's going on. Then you have an excuse to send it back to them to thank them again for those.

Jim Collison:
Right. Make it, make it a transaction of gratitude in both because people love to be recognized. Right. So make that. Oh, yeah, make that a document of gratitude or a transaction of gratitude. As you're doing that, you get a couple opportunities to thank them again. Thanks for being on that show. It was so great.

Jim Collison:
I mean, this week when I had Aaron Lawrence, halfway through the interview, she was in a hotel in la. Wi Fi went out. I mean, it's just gone. Wasn't coming back. Right, right. She's from Canada. She didn't have the right. She didn't have the right phone plan to stream it here in the U.S.

Jim Collison:
i mean, we barely let her in the U.S. so like, you know, she's from Canada. We don't, you know, they can't have those people down here. So the. So she didn't have. She didn't have the stuff it took. Well, she was so apologetic. I'm so sorry.

Jim Collison:
And it was like, aaron, it's fine. I'll just have you like, good thing. I'd weigh her there. I would have finished it alone. But it's like, it's fine, it's fine. It's great. These things happen. You'll be fine.

Jim Collison:
But it gave us this, this time to. You were still great. Thanks for the time that you had those kinds of things. So make sure you're. Maybe that's another trick in your thank you note right after the interview. Then ask a question or two. You might be surprised what their favorite thing was. What if you could send them things about what their favorite moment was? Now you have the correct intel to get the right thing.

Jim Collison:
They did the work for you at that point. So.

Dave Jackson:
Well, here's another fun one. Jeff C. Says, we've been doing AI intro jingles and guests. Now they're asking for them. So it's just another way to give the guest to give to the guest. Experiment with the new things other than just sending links. Dan Lefebvre from basedonatruestorypodcast.com maybe it's just me, but I'm not a fan of automated emails and posts. It seems very not human.

Dave Jackson:
And there are already too much AI bot, spam, et cetera out there. That's all automated like that. Yeah. If someone takes time to be on my show, the least I can do is send a personal email once it goes live. That's a good point. Daily Sports History. Has anyone tried automating this stuff? Yeah, you can use Pably or a lot of people use Zapier. Zapier works with an RSS feed so you can say when a new episode comes into the RSS feed automatically, tweet it.

Dave Jackson:
I know that's one thing you could do. Ralph had another thing. He said, is there a service someone could launch to assist podcasters? Your interview concierge help with these host type issues and build the stuff to distribute for them. A lot of these companies that do. We will get you on the top shows are supposed to kind of do that. I need to talk to Gordon. It's just one of those where my brain's like, no, no, Dave, you're being Dave. Don't start another podcast.

Dave Jackson:
You don't need Another. But I so want to, because a. It's a crowd based show and I've learned my lesson on that. Unless you got a crowd, you're not going to get any input. But I would love to say send your worst pitches here and read them to me into a microphone. And so it's like, hey, you know, this is Jill from the Everything Jill podcast. And here's my bad pitch. Hello.

Dave Jackson:
I really love what you're doing on podcast. Name. And that's what it says, podcast name, blah, blah, blah. And the company is, you know, HouseOfPodcast.com or whatever, blah, blah. I would love. I just don't know how to do that without being sued. I'm really thinking I would get sued and then we could have like a top 10. Hey, look, house of Podcast.

Dave Jackson:
And I'm just making that up, by the way. House of podcast productions. That's three weeks in a row somebody sending a bad pitch. You're the top of the leaderboard. I think that would be fun. That sounds fun. And there's just a part of me that we all talk about how we get bad pitches. And I'm like, what can I do to help? You know? And I'm like, if nothing else, just to have a show that's.

Dave Jackson:
That's waving birds at people to go, enough with you and your bad pitches. But I think I would get.

Jim Collison:
Yeah, I don't think shaming people is the way to.

Dave Jackson:
Yeah, that's it.

Jim Collison:
It's kind of a. I don't think it is.

Dave Jackson:
It's not a great movie.

Jim Collison:
It's not. Yeah. I mean, I don't think you want to be that shaming person. Who is.

Dave Jackson:
Right. Because. Yeah, Birds of a feather.

Jim Collison:
Yeah, no, for sure. Yeah, for sure. Birds of a feather on that one. So, you know, you, you want to be encouraging and find good ones, like challenging to go the other direction. Like, who's pitching? You know, who's pitching really, really well. Who is.

Dave Jackson:
Yeah, there we go.

Jim Collison:
I think that's the.

Dave Jackson:
That would be the way to go. Yeah.

Jim Collison:
I'm a straight space guy. I have to say that I'm paid to say that.

Dave Jackson:
Well, just. And people in glass houses shouldn't throw stones or however that goes.

Jim Collison:
Yeah, sure they shouldn't. Sure they shouldn't.

Dave Jackson:
Ray's already playing. He says, I took an episode summary, plugged it into ChatGPT and asked it to write a social media post from the guest perspective. It took 10 seconds and it had something that's really usable. We're talking about how video just Putting video on social can be like, it's a great branding tool. Rich brought up a great point. Nobody goes to the store and buys Tide after seeing a car go around the track 300 times. So if you think about NASCAR, right, Tide's a big, you know, there's. It's all over the hood.

Dave Jackson:
It's just Tide, Tide, more Tide. And look at those guys turning left. They're so fast, you know.

Jim Collison:
But I do buy it when they're in the store and they're looking at Tide versus what's the other name? Another laundry detergent. See, there you go. It's hard, right? You were thinking about Tide. That's branding, friends. We were talking about Tide. It's top of mind. You go into the store, you're going out, you grab the Tide, right? Then once you're in, once you're hooked on it and you're eating the, the Tide pods. I'm just kidding.

Jim Collison:
Don't eat the Tide pods. Don't do that. So you. That's. That's branding for sure, is getting in there and, and being top of mind. So they make that, they make that decision when people like, well, what should I buy? Well, of course I buy this because that's the brand I buy. I didn't even consider when I bought my latest iPhone, I didn't consider an Android device because I. That's the, that's the brand.

Jim Collison:
So be the brand.

Dave Jackson:
Yeah, I need to look into this. Stephanie says pod page on LinkedIn will say new episode. New. It'll say new episode. New episode. I wish that changed. I think I might turn that off in my POD page. We're probably.

Dave Jackson:
I need to go see what it. That's doing on LinkedIn.

Jim Collison:
Only we knew a tech support guy.

Dave Jackson:
Guy on LinkedIn. Yeah, I, I don't have that. I don't have that feature turned on on my show. I just like, again, I'm horrible at that. Yeah. And I normally. And this is crazy, when I post it on social, I just grab the episode link and go, I'm going to put post this on social. So I grab the link to the episode on my website and then I go to LinkedIn and I go, here's my thing with the thing and the thing, paste.

Dave Jackson:
Then I go to Twitter. Here's the thing with the thing and paste. And if I get real smart, I'll type that once and copy it and then just go to Blue sky paste. Then I'll go to Instagram paste. Then it takes all of 10 seconds to paste a link. But I realized not all are the same, but yeah, um, it is. Chris says it's branding and keeping it on the minds. It's.

Dave Jackson:
It's what? You know. Yep, absolutely. Well, you know who's on my mind? Our awesome supporters. They're awesome. You can be an awesome supporter and like Ray was. I'm not like Ray. My lowest is 5, but I think 3 is the new 5 or 5 is the new 3. You can go over and be an awesome supporter for five bucks by going to ask the podcastcoach.com awesome and being like these awesome people on the screen, like home gadget geeks and I am Salt Lake and Spybrary and all these fun.

Dave Jackson:
I got to update this slide. That slide. A, some of those people aren't there. And B, I don't have Ralph's new show, so I need to update that slide and I can't get my mouse to work. The show is brought to you by theschoolofpodcasting.com where you get courses, coaching and community. You can use the coupon code coach and save. And that comes with a 30 day money back guarantee. And if you're looking for honest, constructive feedback, right now there is a.

Dave Jackson:
I don't do Black Friday deals. But now through the end of the year, you can go over and there's a deal going on@podcast hotseat.com. jim, do me a favor while we're sitting here, if you're bored, go to the website fixmypodcast.com and let me know if it works fixmypodcast.com because I got wording that said it's not. It should point you@podcast hotseat.com because I was playing to see if the phrase fix my podcast would be less. Okay. Do you think the phrase fix my podcast is less? What's the word? Harsh, scary sounding than podcast hot seat.

Jim Collison:
Oh, for sure.

Dave Jackson:
Okay.

Jim Collison:
Yeah.

Dave Jackson:
Yeah. The only thing I hate about that name is it makes it sound like your podcast is broken.

Jim Collison:
And I'm like, somebody may. That's why people come here to listen to this is right. Your ideas about how to do things better. So I don't think it's bad, but there's a.

Dave Jackson:
There's a Black Friday deal going on over that that includes a free month at the school of podcasting.

Jim Collison:
Fix my podcast. All one word, right?

Dave Jackson:
Fix my podcast dot com. Yeah, because I got Mark, the one and only Mark from podcastbranding co said, hey, I went to that website, it's not working. And I'm like, I'm Pretty sure it.

Jim Collison:
Is, but does take a second to resolve. You have a forwarder on there that's a little slow, so just.

Dave Jackson:
Well, blame GoDaddy.

Jim Collison:
Be patient with it. It takes just a second.

Dave Jackson:
Yeah. Speaking of things that you want to try, maybe you can try PodPage by going to PodPage. Because when you go to AskThePodcastCoach.com that is PodPage. And if you want to learn PodPage, you can go to LearnPodPage.com or if you're a YouTube person, just go to search for PodPage HQ and you can subscribe there. We got close to 80 videos now. They're all like a minute and a half long. Like, here's a feature, here's what it does, here's how you use it. And if you want more Jim Collison and hey, who doesn't want more Jim Collison in his awesome red Nebraska shirt?

Jim Collison:
There go Big Red. Bye week.

Dave Jackson:
This week, though, go over to TheAverageGuy TV. Speaking of football, we're talking because the Browns had a bye week and so many people were talking about how they had such a great week the week after that Sunday, because our team didn't lose. They didn't play, but they didn't lose. So. And it's time, speaking of playing, to go to the wheel. Oh, names. So if we. There we go.

Dave Jackson:
I was like, where'd he go? Who will it be? Will it be Ralph? Will it be John Muntz? Will it be Shane from Spyberg or Max from Aviation News Talk or Craig from AI Goes to College? And just so in case. I know a lot of times there's, you know, fanduel now has a thing where you can bet on who will win the Wheel of Names. I can now click shuffle and then spin. That's exciting. And so.

Jim Collison:
And if we had FanDuel bets right.

Dave Jackson:
Before this, there's $150 billion a year is spent on online gambling. Quit doing it, kids. But the winner is Shane from Spybrary. So. And this isn't like James Bond stuff, although I'm sure There's talk of Mr. Bond, but this is like real spy stuff. In fact, a really cool, because of my podcast story is Shane got to go on the BBC, which is really like a huge deal if you're in Britain, because he's, like, seen as a expert when it comes to spy stuff. So how cool is that? And so if you would like to be an awesome supporter, it's fun.

Dave Jackson:
I'm flying blind. I swear, every week I go, I gotta get my PC out of here. And I again am saying that. But if you want to be an awesome supporter, just go to askthepodcastcoach.com awesome. Why would you do that? Well, because maybe we saved you some time or some money or saved you some headaches. Maybe we made you laugh or giggle. Maybe we keep you educated. It's all there.

Dave Jackson:
AskThePodcastCoach.com awesome. And Jim, I believe you had a Spreaker story.

Jim Collison:
Oh, yeah, yeah. My good friends at Spreaker been around a long time. We've been a Spreaker customer. And I say we, I'm talking about, I used it, I use it personally. I also used it at work. And so we, we were a long time free. You know, they gave away for a thousand years, and I think I used it for eight, maybe nine years free. And eventually, you know, they pulled that stuff.

Jim Collison:
And so we're, we're a paid customer now, but you only can get two years, the most, two years worth of stats back from them.

Dave Jackson:
Oh.

Jim Collison:
So the other day someone asked me, hey, can we go back and get the whole, like, the whole shooting match on, on. I can get totals from them, which I know exist. If I go in and look at the podcast and I go back, I can get a grand total of downloads. I cannot get any granularity. So I said, I sent them a little note. I would love to pay you to give me a whole. I know you don't offer this in part of your plans, but I'd love to pay you to give me all my stats just so we can catch up. Like.

Jim Collison:
Well, we recommend that you actually keep track your stats on a regular basis and move those into your own, you know, thing. And it's like, guys, it's 2025 and you're a host provider. You should be able to give me because you give me the totals. I know how many listens I've had since the beginning of time. There should be some additional stats that you could just have a guy write a SQL query and pull the thing out and give it to me. It's not that hard, friends. It's 2025. Nope, they will not do it for you.

Jim Collison:
And it was just one of those. Listen, I love Spreaker. They've great service. They're never down. I've never had a problem with them. They've gone through. They've been owned by a couple different organizations, which is maybe why there's a data point problem. Like they've got some numbers, maybe not all of them, right? But I was willing to pay them.

Jim Collison:
You know, there's this book I read back when I was in banking. The title of the book is why are you making it so hard for me to give you my money? Right. And this is. I went to them and said, I will pay you to give me stats. Like what would it. Just tell me what it would cost for somebody to run a SQL query. Certainly I can't be the only one on the planet of their customers. Aren't they top five? Isn't Spreaker top five in hosting?

Dave Jackson:
Yeah, number one, sadly, is Spotify. Number two is Spreaker. And then number three is Buzzsprout.

Jim Collison:
Yeah. So they're giant. And I just like guys, you know, help me out here. So it was a little disappointing, you know, to be. Again, we have had great service. They've. They've been. I like them.

Jim Collison:
I still have home gadget geeks. Evan at that. That going over there. But it was just a little surprised that, you know, we couldn't get. Couldn't get historical stats. And yes, I. I get. You should be.

Jim Collison:
This is one of those kinds of things. You know, we back up all our files. We should probably be backing up our stats in some way. I get that you can say, Jim, you shot a. Probably pulled an annual snapshot. This isn't the first time I knew that these stats weren't going to be available very long. But it still is a little disappointing. You know, I needed.

Jim Collison:
I was in a pinch. I needed them all. Just needed download numbers by month for the last 12 years or however long we've been there. I mean, I've been their customer forever.

Dave Jackson:
So anyways, yeah, I ran into this. Look, I love me some Captivate and I love this screen where it shows you monthly downloads. And this is a show. What is this? Your podcast consultant. So this used to release twice a week. And then I went to once a week or not twice a week, twice a month. And I went to weekly. But it shows you your last basically 1312 to 13 months.

Dave Jackson:
And I was like, oh. And then I went to scroll to the left to see. Let's compare it to. Because I've been on Captivate now for two years and you can. And I was like, oh. And then I noticed in Buzzsprout you can't get monthly stats. And that's where I'm spoiled. I mean, working at Libsync, we keep your stats forever so you can go back to the very first day you joined.

Dave Jackson:
And the thing I really like about now that I Crapped all over Libsyn earlier. Their stats have a great feature where I could go in and say, show me. Like, if I got a spike, like, all of a sudden I got 2000 downloads on last Thursday. I can go in and say, show me stats for just last Thursday, and then double click on this little bubble at the top of the peak and it will show me the episodes. You can go, wait a minute, this show from three years ago is going viral or whatever. And I was like, huh? So, yeah, Randy is like, hey, if you want your stats. Op3 dot dev. Yeah.

Jim Collison:
Little late now to go to try to get.

Dave Jackson:
Yeah, you can't do that.

Jim Collison:
Your stats. I could use Blueberry too. I never plugged them in. We. We never worried about when I was first starting doing this podcasting at work. I didn't, to be honest with you. I mean, don't tell my boss this. I didn't think we were going to do it that long.

Jim Collison:
I thought I'd get shut down. Like, at some point they'd be like, yeah, that's enough collison. Like, we're good. Don't do this anymore. Never in a million years did I think we do this for, you know, 12 years and have, you know, 5.5 million downloads. You know how I know that? Because that's a stat the Spreaker publishes on the page. I know they have them. Like, this isn't.

Jim Collison:
This isn't about them not having them. They have them because they. I know by podcast, and I know we've done like 5.3 or 5.4 million downloads since the beginning of time, so. But I didn't. I never had a situation where I never went. Needed to go back and be like, oh, I need to justify this by, you know, five years ago. I honestly don't think looking at your podcast stats from five years ago are super helpful today. Like, just not.

Jim Collison:
Yeah, there's going to be people out there are going to disagree with me, and that's okay. I don't see it that way. Like, I'm thinking like a year or two is about what in. In. Really? Yeah. So anyways, go ahead.

Dave Jackson:
I forget when Statsmageddon happened at Apple, I just know they cut my. They cut the half. A lot of my shows got half, you know, so it's like, look, I got, you know, like, I think on the school of podcasting, I'm very close, if not over 4 million now. But, you know, 15 years of that was before Apple did their thing, you know, and some of that was non iab Stats, which, for the record, if we actually didn't have, if your host did no filtering at all, your numbers would be triple. That was the first thing I saw when I started working at lips. And I'm like, what is this huge number? They're like, oh, that's the actual number of downloads. And I'm like, what? And they're like, yeah, and this is the number after we filter it. And I was like, that's like a third.

Dave Jackson:
And they're like, yeah, there's lots of bots. Because there's something squirrely going on in the podcast space. They just can't figure out what it is. Because if you go into Captivate, if you go into Buzzsprout, if you go into Libsyn, the number one app is your website, and that's not the norm. Usually it's Apple and then probably Spotify and then maybe your. Your website. And it's in every show I look at. It's the website.

Dave Jackson:
I'm like, that's not normal. Something weird's going on. Speaking of stats.

Jim Collison:
Go ahead. YouTube bailed. YouTube bailed me out on this one, surprisingly.

Dave Jackson:
So.

Jim Collison:
You know, we've been posting to YouTube since the beginning of time.

Dave Jackson:
That's true.

Jim Collison:
My YouTube numbers are that we. We have a comparison between what we do from a download audio perspective and what we do on video. And audio is by far, far more popular than our videos have been. But there's a ratio that we can kind of determine and say, okay, we could extrapolate that these had done about this many in. In video. We've got that over time. So you can. I.

Jim Collison:
I went in there. We used ratios to kind of determine. We were trying to. We were trying to mine through some of our topics and be like, okay, what's been popular over time based on the titles that we gave these things? And so that's what really. What we were really trying to get to. So, you know where I can get lifetime stats for nothing. YouTube. And so, you know, it's like, okay, well, that's.

Jim Collison:
That's. That's. That's a little telling that.

Dave Jackson:
Well, it's tricky, though, because over there isn't a play zero. I know that is on shorts. I don't know about longs.

Jim Collison:
We could start digging in and all the rules there. And they have their own bot problems, and they're a little more motivated to block. Block the bots than. Than.

Dave Jackson:
Yeah.

Jim Collison:
Host. Right. From.

Dave Jackson:
Yeah. For all the advertising.

Jim Collison:
Yeah, yeah, yeah. Because they. They pay for that. Right? I mean, they're they're paying and they're paying pretty good dollars for that, so. Yeah, but it's all relative, right? You're coming into this. You gotta know none of these stats are real. You know this, right? I mean, your podcast stats are not real. That doesn't mean, you know, whatever number you have is not the actual number.

Jim Collison:
Number of people who listened because there's so much garbage going on out. You'd mentioned them bots and you know, the things that are happening right in the space. And so you got to kind of get a feel for, like, where am I at today in relation to the last three months or the last year. Yeah. The haircuts that have taken place. Like, you know, if my numbers are 300 this year and they were 9, 900 at 10 years ago, that 900 number probably not very accurate, just to be clear. Right? Probably not. So I wouldn't take.

Jim Collison:
Regardless of who you have, I would not take any stats as being the gospel truth of what your downloads are. You've got to take them in relation to each other.

Dave Jackson:
Yeah. I always use it as a thermometer. Like, is it hot or cold? Okay, it's going up. So it's getting, you know. But is it really 300 people? Cause Chris asks, how do you get the most accurate stats without your media host? I don't know that you can. I mean, because I get this question a lot. If somebody listens to my podcast on a website, does it count? I go, if they listen to a minute it does. It'll show up as Chrome or whatever.

Dave Jackson:
But that's the one place. Because podcasting is decentralized.

Jim Collison:
Right.

Dave Jackson:
You can listen on Apple or Spotify or Pocket Cat, but the one thing that is centralized is your feed, and that comes from your media host. So I tend to look at. The one I really look at is percentage completed in Apple. I look at that to kind of gauge is, did this work or not? You know, because, I mean, I'm sure even that can be kind of bought it out or whatever.

Jim Collison:
But you know what bots don't do? They don't give you a $5 on Patreon.

Dave Jackson:
That's it.

Jim Collison:
Right. They don't buy your merch. They don't send you. Well, they kind of do, but they don't send you emails of engagement. Right. Those. I think those are the measurements that we really need to be paying attention to.

Dave Jackson:
That's it.

Jim Collison:
Engagement. Real engagement. Yeah. So again, you know, Randy's, you know, said Jim Collins is dropping a bomb on Pilot. We all. We all Know this, friends. This isn't anything new. You should know this.

Jim Collison:
Right. Well, that it's just a good reminder, like, don't obsess about those download numbers because they're probably wrong. I would be measuring engagement.

Dave Jackson:
Yeah. The first time I went oh. Is when somebody moved from Libsyn, who was IAB certified, and they moved to Spreaker, which was IAB certified, and their numbers went up and I was like. And I'm like, how much? Like, I don't know, like 8%. And I'm like, okay, apparently there's a plus or minus 10% to. Because it's. The IB is a standard. Yes.

Dave Jackson:
But people do implement that standard in different ways.

Jim Collison:
And I was like, but standards can't be implemented in different. That's.

Dave Jackson:
That's the definition of a standard.

Jim Collison:
I know.

Dave Jackson:
Yeah, it was. It was. Yeah. So, yeah.

Jim Collison:
But really, engagement humans. That's how you know when you're talking to a human. That's how you know that's your real count right there.

Dave Jackson:
Yeah, that's my. I think probably trying to think about this. I remember I forget what the episode was. I remember I woke up because this either happens if it's really good or something's terribly wrong. And I remember I woke up on a Monday morning. So the episode had been out for whatever, eight hours and had four people that said that was really good. Basically, in a nutshell, because usually if I get four, because four to me is like huge. That's a.

Dave Jackson:
Holy cow. Four whole people took time to send me a message because usually it's, hey, do you know there's a 20 second spot of nothing at the four minute mark or something like there's something dreadfully wrong or hey, fix. My podcast doesn't work. And we have found out that it doesn't work for HTTPs, so I need to fix that or just give people the actual website ofpodcast hot seat.com and if you're too chicken, if you're too chicken, if you're too yellow to even think about.

Jim Collison:
Yeah, yeah, careful.

Dave Jackson:
Well, that's interesting though, that, that. Well, I mean, on a way it's surprising, but it's not surprising because it is, you know, it is. Spreaker.

Jim Collison:
They have. They have it. They do have it. They just don't want to do it. Like this thing. You have it. I know you do. I wasn't going to fight with them.

Jim Collison:
I'm just like, no, I know you have it. Like, you could give it to me today. You could do this and I'd pay.

Ray Arnott:
You.

Dave Jackson:
The feature I've never quite got is, look, 80% of your audience is on Apple, 20% is on Spotify, 5% is on Overcast, and 2% is on Pocketcast. And I'm like, what content would I be talking about that matters? You know what I mean? I'm like, because I'm always going to promote my website, which has links to all of those. You can subscribe on whatever you want. So that. I mean, the geographic stats I totally get. If you want to go on tour. I remember my buddy Joe Salsihai from Stacking Benjamin's did a tour and then looked at his stats and lips, and it was like, oh, I guess we should have started in Detroit instead of Orlando. Because he could see the cities where people were listing, and he's like, oh, yeah, I totally forgot about that.

Dave Jackson:
So I could see that if you wanted to do a tour. I'm trying to think what other stats you get. Everybody's got this one now where. Let me take this episode and this episode and that episode, and then show me what it did the first 30 days. And you're like, ooh, this one got four more downloads the first week. Oh, okay. Like, I haven't seen one yet where like, wow, this one's way different because I used a different. I've never.

Dave Jackson:
I mean, I guess it's a cool tool to use in case you do something, because your. Your last episode title was episode 16 of the Dave Jackson Power Hour. And the next one, you. You actually put a benefit into the title or something that it was. I don't know, but there's so many things. I. I just did a thing last night where I compared all of their stats, and I was like, they're all kind of giving us the same thing. I was surprised they couldn't get a monthly total out of Buzzsprout, but they're kind of really focused on the episode.

Dave Jackson:
Like, let's look at your episodes and let's see which one's bigger or better. And I like that Libsyn and Buzzsprout give you a 7, 30, 90 total kind of thing. Captivate kind of does that. But in the end, I think most people just care about downloads, so it's kind of tricky. The other thing I think that people don't admit as we start to wrap up is there was a study that said only 9% of podcasts want to make money with their show. And I scream bullpucky on that because I had a guy.

Jim Collison:
That might be a little low.

Dave Jackson:
I had a guy yesterday really, like, his trailer was good. I wish I could remember the name of his show. I can see his artwork. But anyway. And I said, well, let's go through. Who is this for? Why are we doing it? Blah, blah. And I said, how are you going to measure your success? And everybody says the same thing. And he said, downloads.

Dave Jackson:
And he goes, and really just getting the word out and not a word about monetization. And I said, oh, so this is more of a hobby show. It's not really a business. And he said, no, I want it to eventually be a business. And I go, then we'll be measuring things with dollars. And he was like, well, yeah, I guess so. And I'm like, now it might not be for a year or two. I go, no, first we gotta.

Dave Jackson:
We gotta grow the audience. But it's always kind of funny. I don't know why. If you, if the goal is to make money, then say the goal is to make money because, you know, we will be focusing content on that. And if it's just a. I just want to get the word out, that's a different story. That's a different focus. It's, you know, that whole nine yards.

Dave Jackson:
And so when I see that study from the podcast host that it was, I was like, wait a minute. Because then it said there was like, somewhere down the line after saying, yeah, only a small portion want to monetize. One of the biggest, like, gripes was, I'm not making any money at this. And I'm like, wait, which, which is which? So that is, for me, that was kind of confusing. But, Jim, what is coming up on Home Gadget Geeks.

Jim Collison:
Yeah, I mentioned it a little bit earlier. Aaron Lawrence from Tech Gadgets Canada joins me. Mike Weger, longtime co host, is back. We spent some time talking about. She's got this new robot fridge. Dave, you put the water in. You put the cup in and hit the button and an arm comes down and stops right before the edge of the glass and then fills the glass up for you. It can measure how much water it needs to put.

Jim Collison:
Put in there. You literally do nothing. I know. Holding your hand against the button is such work.

Dave Jackson:
I was gonna say, like, wait, yeah, I can't do it.

Jim Collison:
It's. It's a super cool fridge. That's just the start of it. We spend a whole bunch of time talking about other gadgets. Then the WI fi goes out in the hotel she was in, in la. So that's why you don't podcast from hotels, right? You just don't. Podcasters don't let other people. Podcasters podcast from hotels.

Jim Collison:
Don't do that. Anyways, it's available now. We handled it just fine. It's available now.

Dave Jackson:
Home gadgetgeeks.com yeah, I want to throw. I'm going to go back for two seconds. Chris said any system can be hacked. So who do you trust? You trust your me, you trust your media host. That's all you trust money? Yeah. That's what you got?

Jim Collison:
Yeah. That's what you trust. You trust?

Dave Jackson:
Yeah. On the school of Podcasting, when I was driving to Pot Indy, I heard an episode and I was like, man, that's really good. And so what I'm doing today and tomorrow as I record this is. I'm explaining, why is this good? And then what I want to do is I'm going to ask, like, Chat GPT or Perplexity like the ant. I'm going to ask kind of the same problem, like, here is my problem. What can I do? What are the solutions for this? To see what AI says says against somebody who obviously did a lot of research for this episode and say, this is the diff. This is valuable. And I'm pretty sure Chat GPT will give me not.

Dave Jackson:
Not valuable, but not as good. So that's coming up on the School of Podcasting. We'll see you next week with another episode of Ask the Podcast Coach.