Nov. 22, 2025

Has Podcasting Become Just Like Radio? Surviving the Age of Ads and Consolidation

Has Podcasting Become Just Like Radio? Surviving the Age of Ads and Consolidation

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In this episode of Ask the Podcast Coach, Dave Jackson and Jim Collison dive into the evolving world of podcasting where authenticity wrestles against the growing pressures of monetization and consolidation. Are podcasts losing their unique spirit and turning into just another version of radio? Dave and Jim reflect on the rise of dynamic ads, syndication, and free hosting, dissect the pitfalls of “following the money,” and urge podcasters to stay true to their voices.

They also share hard-earned insights on:

  • The realities of switching hosting platforms and how to avoid common traps
  • Building and engaging a supportive community
  • Motivation and consistency tips during slow growth phases
  • Smart file management and backup strategies
  • How to handle listener feedback, sponsorships, and measuring podcast success beyond downloads

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version (unedited)

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Other Websites Mentioned

Ralph Estep's New Show

https://www.contentcreatorscontent.com

Jodi Krangle

https://voiceoversandvocals.com/

Riverside - Remote Recorder, Editor, and Hosting(?)

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Podcast Hot Seat - Get Your Podcast Audit

 

00:00 - Introduction and Sponsors

01:16 - Podcast Branding.co

02:29 - Based on a True Story Podcast

03:19 - Exploring Free Hosting Options

06:11 - Navigating Host Switches and Podcasting 2.0 Features

12:04 - Ranting on Podcasting's Shift Toward Radio

15:02 - Balancing Ads with Authentic Content Creation

45:04 - Thank You For Your Support: We NEED More

46:26 - Join the School of Podcasting Community

46:40 - Podcast Hot Seat

46:52 - TryPodpage.com

47:00 - Home Gadget Geeks

47:09 - AI Goes to College: Supporter of the Week

48:36 - Maintaining Consistency and Motivation in Podcasting

01:03:39 - Implementing Effective File Management and Backups

01:12:25 - Handling Listener Content and Seeking Consent

01:24:11 - Clarifying YouTube Promotion and Monetization Rules