How Do You Brainstorm With Yourself?

1
00:00:00,240 --> 00:00:03,939
Ask the podcast coach for March 23, 2024.

2
00:00:04,720 --> 00:00:06,660
Let's get ready to podcast.

3
00:00:08,480 --> 00:00:12,035
There there it is. It's that music. Mhmm. Yeah. That's

4
00:00:12,035 --> 00:00:15,635
right. It means it's Saturday morning. It's time for ask the

5
00:00:15,635 --> 00:00:18,490
podcast coach where you get your podcast questions answered

6
00:00:19,030 --> 00:00:22,330
live. I'm Dave Jackson from the school of podcasting.com,

7
00:00:22,950 --> 00:00:26,425
and joining me right over there is hold on. We're gonna fix

8
00:00:26,425 --> 00:00:30,265
that. It's the one and only keep keep waving, Jim. There we go.

9
00:00:30,265 --> 00:00:33,690
The one and only Jim Collison from the average guy dot

10
00:00:33,690 --> 00:00:37,530
tv. And if you're new to the show, what

11
00:00:37,530 --> 00:00:41,229
you do here is we're live, so you can go to ask the podcast coach.com

12
00:00:42,155 --> 00:00:45,915
slash live. But you can also go according to this

13
00:00:45,915 --> 00:00:48,335
thing right there, ask the podcast coach.com/question,

14
00:00:50,910 --> 00:00:54,429
and you can, jump into the video. And

15
00:00:54,670 --> 00:00:58,269
but it is Saturday morning, which means, you know, sometimes we're we're

16
00:00:58,269 --> 00:01:02,075
dragging it a little bit. And the best way to get a pickup,

17
00:01:02,075 --> 00:01:05,675
and Jim's got it handled there, is that's right. A

18
00:01:05,675 --> 00:01:09,320
little coffee. And that coffee pour is brought to you by

19
00:01:09,400 --> 00:01:11,659
our good friend, Mark, over at podcastbranding.co.

20
00:01:14,120 --> 00:01:17,560
And if you're watching the video, you can see he's done the Ask the

21
00:01:17,560 --> 00:01:21,185
Podcast Coach logo. He's done the School of Podcasting.

22
00:01:21,805 --> 00:01:25,405
He's done the podcast rodeo show. He's currently working on your podcast

23
00:01:25,405 --> 00:01:29,080
website's logo. So I when I talk about how great he

24
00:01:29,080 --> 00:01:32,680
is, I'm doing that from firsthand experience. He's may he just

25
00:01:32,840 --> 00:01:36,555
everything looks really pretty and just professional. And I had

26
00:01:36,555 --> 00:01:40,315
somebody yesterday that it it really looked like they did their artwork in

27
00:01:40,315 --> 00:01:43,435
Cran. And I'm like, that's just not a good first impression. And one of the

28
00:01:43,435 --> 00:01:46,840
things you gotta think about, especially if you're trying to be a guest on other

29
00:01:46,840 --> 00:01:50,680
shows, they're gonna come over and look at your website. And, you know,

30
00:01:50,680 --> 00:01:54,415
if the first thing they see is a logo, that's like, yeah, that's

31
00:01:54,415 --> 00:01:58,175
not good. And speaking of websites, if you need a website, you can have

32
00:01:58,175 --> 00:02:01,955
Mark do your whole website. Anything that you want to look good,

33
00:02:02,730 --> 00:02:06,250
go contact Mark over at podcastbranding.co. The beautiful thing about it

34
00:02:06,250 --> 00:02:09,630
is he is a podcaster and an award winning graphic.

35
00:02:10,475 --> 00:02:14,155
I've already cut myself off. I'm not done. No. Sorry. No

36
00:02:14,155 --> 00:02:17,835
take me home. No cappuccino. I'm not done talking about

37
00:02:17,835 --> 00:02:21,680
Mark. You know, he's he's gonna do that extra time with you. He did with

38
00:02:21,680 --> 00:02:24,740
me, and, we're now working on, version 2

39
00:02:25,120 --> 00:02:28,765
of the your podcast website logo. So if you need somebody,

40
00:02:29,065 --> 00:02:32,825
then go over and talk to market podcast branding dotco, which

41
00:02:32,825 --> 00:02:36,250
then leads us to cappuccino on a phone. Take me

42
00:02:36,250 --> 00:02:40,010
home. Okay. Then then that leads to Jim talking about our good friend,

43
00:02:40,010 --> 00:02:43,675
Dan. Yeah. Yeah. Big things.

44
00:02:43,755 --> 00:02:47,195
I'm not sure what I'm done doing here. It's all you got it all

45
00:02:47,195 --> 00:02:50,315
discombobulated this morning. I do. Big thanks to our good friend Dan over there. You're

46
00:02:50,315 --> 00:02:53,455
all all all wind up over there at based on a true story

47
00:02:54,000 --> 00:02:57,140
atbasedonatruestorypodcast.com. This week,

48
00:02:57,920 --> 00:03:01,600
Waterloo, the Blue Max, and Hitler, The Rise of Evil are the

49
00:03:01,600 --> 00:03:05,345
movies that he is covering. If you're interested, need need something else to

50
00:03:05,345 --> 00:03:08,785
listen to it, we got a long Easter weekend coming up here next

51
00:03:08,785 --> 00:03:12,590
week. Maybe you're on the road traveling. Good time to download a new

52
00:03:12,590 --> 00:03:16,190
podcast and have a listen. Check it out today based on a true

53
00:03:16,190 --> 00:03:19,685
story podcast dot com. Beautiful.

54
00:03:20,224 --> 00:03:23,265
And I have to run over because I've had I went over, you know, the

55
00:03:23,265 --> 00:03:26,784
typical Reddit stuff, and I thought this was a

56
00:03:26,784 --> 00:03:30,630
good question to to start off because some people

57
00:03:30,630 --> 00:03:34,010
are are in this boat. And that is

58
00:03:34,710 --> 00:03:38,555
well, Jim, you like, you kinda have cohosts. But

59
00:03:38,555 --> 00:03:41,915
when it comes up to ideas and stuff, somebody said, who do you

60
00:03:41,915 --> 00:03:45,055
brainstorm with if you don't have a cohost

61
00:03:45,780 --> 00:03:49,540
or a team? And they say if you're making a podcast now and don't

62
00:03:49,540 --> 00:03:53,065
have a team or a cohost or a partner a partner of some sort, who

63
00:03:53,065 --> 00:03:56,425
do you brainstorm with when you have a format or

64
00:03:56,425 --> 00:03:59,405
creative question? And I was like,

65
00:04:00,105 --> 00:04:03,710
that's an interesting question. And, also, for me,

66
00:04:04,170 --> 00:04:07,390
it's ugly right now. But if you go to your podcastwebsite.com,

67
00:04:09,450 --> 00:04:13,145
you will see where one of the biggest things over there is sign

68
00:04:13,145 --> 00:04:16,825
up for the email list, and that's

69
00:04:16,825 --> 00:04:20,125
why. That's that's the group that is going to

70
00:04:20,649 --> 00:04:24,490
basically help me shape the show. And I've told them,

71
00:04:24,490 --> 00:04:27,849
like, you are my focus group, and, you know, this is

72
00:04:28,215 --> 00:04:31,735
so start an email list. Start a Facebook group. I don't know. Any other ideas,

73
00:04:31,735 --> 00:04:35,575
Jim? Well, chat gpt will actually help you do that. Yeah. It's it's pretty

74
00:04:35,575 --> 00:04:38,900
good at that. It you know, once you've gotten a couple ideas from it, they're

75
00:04:38,900 --> 00:04:42,740
going to start sound pretty, pretty repetitive. But yeah. You know, Dave, I

76
00:04:42,740 --> 00:04:45,735
wanted to ask you a question back on that. You've got say, you know, you

77
00:04:45,735 --> 00:04:49,414
come, say you come a board of directors or you call them whatever, this group

78
00:04:49,414 --> 00:04:53,254
that you've gathered to help you with ideas. Sometimes you don't want to

79
00:04:53,254 --> 00:04:57,060
listen to their ideas, you know, like not every idea is a

80
00:04:57,060 --> 00:05:00,900
good idea. And I know everybody thinks their ideas are the best ideas, but

81
00:05:00,900 --> 00:05:03,940
sometimes you don't want to do it. How do you, how do you handle that

82
00:05:03,940 --> 00:05:07,694
when you get that idea from somebody? Or like, you

83
00:05:07,694 --> 00:05:11,455
should what you should really do is just and leave that little

84
00:05:11,455 --> 00:05:15,300
mustache in between. You know, you're like, we're not gonna do that kind of thing.

85
00:05:15,300 --> 00:05:18,980
I know. Any thoughts on that? Yeah. A lot of people are saying

86
00:05:18,980 --> 00:05:22,805
this. Brainstorm with bots. Yeah. That is the

87
00:05:22,805 --> 00:05:26,405
fun part. What happens when you get feedback that

88
00:05:26,405 --> 00:05:29,560
steers your show in the wrong direction.

89
00:05:30,260 --> 00:05:33,860
That would be perceived the wrong direction. It may not be you don't

90
00:05:33,860 --> 00:05:37,665
know yet. You know? You're kinda like Well, that's that's the

91
00:05:37,665 --> 00:05:41,505
tricky part. Like, for the record, like, last week, we were talking about the different

92
00:05:41,505 --> 00:05:44,890
artwork options. We had a op option 1 that had this cool

93
00:05:45,270 --> 00:05:48,790
microphone, but instead of the microphone, it was a mouse because it's your podcast

94
00:05:48,790 --> 00:05:52,250
website. And then there was this other one with the hand clicking on stuff.

95
00:05:52,775 --> 00:05:55,815
I like the mic I like the mic one. That was the one that jumped

96
00:05:55,815 --> 00:05:59,575
out at me. And everybody else was like, oh, dude. Option number 2. I

97
00:05:59,575 --> 00:06:02,740
get in, and I was like, does this group speak? And then I looked at

98
00:06:02,740 --> 00:06:05,940
my I had a Google form, and the Google form was like number 2. And

99
00:06:05,940 --> 00:06:09,775
I'm like, alright. Well, the audience has spoken. And I could've said, well, I'm

100
00:06:09,775 --> 00:06:12,895
using number 1 because I think the mouse is cool. But I was like, no.

101
00:06:12,895 --> 00:06:16,515
If everybody else is saying 2, even without group think,

102
00:06:16,910 --> 00:06:20,750
then, you know, let's, let's go that route. And so

103
00:06:20,750 --> 00:06:24,110
sometimes you you know, like, I could have

104
00:06:24,110 --> 00:06:27,615
gone my way again, made it all about me. But if you have a bunch

105
00:06:27,615 --> 00:06:31,455
of people here's a great example. Have you ever heard of this thing called

106
00:06:31,455 --> 00:06:35,140
YouTube? It's a it's a website, I guess. Yeah. YouTube

107
00:06:35,540 --> 00:06:39,000
little website. Yeah. You They're trying some things out. Yeah. YouTube

108
00:06:39,140 --> 00:06:42,775
started as a dating site, and

109
00:06:42,775 --> 00:06:46,455
it was a place where you could upload videos to kinda say,

110
00:06:46,455 --> 00:06:50,215
hi. I'm Dave. I'm, you know, £40 overweight. I

111
00:06:50,215 --> 00:06:53,650
like to podcast, you know, and, you know, I

112
00:06:53,650 --> 00:06:57,410
like hard rock, whatever. And then people started putting up videos

113
00:06:57,410 --> 00:07:01,165
that weren't about dating and then more videos not about dating, and

114
00:07:01,165 --> 00:07:04,305
they went, We put this out to do this.

115
00:07:05,005 --> 00:07:08,790
Like, do we just put in some controls to make sure it's about

116
00:07:08,790 --> 00:07:12,630
dating, or should we just let people upload videos about anything? This seems

117
00:07:12,630 --> 00:07:16,250
to be what the audience wants, and they went with option number 2.

118
00:07:16,455 --> 00:07:19,974
Let's make it a video hosting thing. So there does come a time if you're

119
00:07:19,974 --> 00:07:23,675
getting a bunch of feedback that says we want to go

120
00:07:24,440 --> 00:07:28,040
this way and you wanted to go that way, well, you can either

121
00:07:28,040 --> 00:07:31,800
go, you know, you say, nope. Sorry. I'm attracting the wrong audience. I

122
00:07:31,800 --> 00:07:35,544
just need to tweak this. Or, b, go to where the audience wanna

123
00:07:35,544 --> 00:07:39,305
go. So that's, I Speaking of feedback, we're

124
00:07:39,305 --> 00:07:42,820
getting some that I'm a little louder than you. Yeah. I I am

125
00:07:42,820 --> 00:07:46,420
adjusting as we speak. And I see where I turned down a little bit too.

126
00:07:46,420 --> 00:07:49,220
We have a super chat out there as well. We got a super chat. We

127
00:07:49,220 --> 00:07:53,005
did have a super chat. A t h f. All

128
00:07:54,585 --> 00:07:57,865
the no. After the

129
00:07:58,105 --> 00:08:01,470
been. Dancing is forbidden. What does ATHF

130
00:08:02,010 --> 00:08:05,470
mean? But, thank you very much for the super chat.

131
00:08:05,824 --> 00:08:09,585
A t h f. I understand dancing is forbidden. That's a dirty

132
00:08:09,585 --> 00:08:13,025
dancing thing. How? I'm not

133
00:08:13,025 --> 00:08:16,530
sure. A t all the hot

134
00:08:17,569 --> 00:08:21,169
yeah. So Should we have the guest room the the chat room

135
00:08:21,169 --> 00:08:24,229
guests? What Let's all guess what a t h f means.

136
00:08:25,155 --> 00:08:28,935
Because I'm trying to think with Dirty Dancing, like, what was the name? I'm sure

137
00:08:29,074 --> 00:08:32,755
ATHF will will put it in that. Steve Stewart is in the chat

138
00:08:32,755 --> 00:08:36,530
room. Holy cow. The king of audio editors.

139
00:08:36,830 --> 00:08:39,970
Beautiful. Dancing yeah. But thank you for the super chat.

140
00:08:40,350 --> 00:08:44,025
Dan says Dan LeFebvre says, I like to use terms

141
00:08:44,025 --> 00:08:47,785
that make it obvious they're not making the final decisions. You know, thanks for the

142
00:08:47,785 --> 00:08:51,545
input or recommendation or suggestions. And I and

143
00:08:51,545 --> 00:08:55,290
I get that. It's just even if you I

144
00:08:55,290 --> 00:08:58,990
think even if you're clear about that, when people give you feedback,

145
00:08:59,904 --> 00:09:03,665
they really think it's right. And sometimes it is. Yeah. And they

146
00:09:03,665 --> 00:09:07,345
really think you're gonna act on it tomorrow. And you're not

147
00:09:07,345 --> 00:09:11,040
always. What do you mean? I sent this out on Friday.

148
00:09:11,040 --> 00:09:14,800
It's Monday. What's going on? I got some feedback

149
00:09:14,800 --> 00:09:18,165
this week on the Gallup side of things from a friend in

150
00:09:18,165 --> 00:09:21,765
Europe. And, he was like, you know, if you would do your live

151
00:09:21,765 --> 00:09:25,365
shows in a more European friendly time

152
00:09:25,365 --> 00:09:28,950
zone, you'd get more from Europe. And I'm like,

153
00:09:28,950 --> 00:09:32,790
yes, that's true, but the overall gains I would get from Europe

154
00:09:32,790 --> 00:09:36,550
would not be anywhere close to the numbers that I get from the

155
00:09:36,550 --> 00:09:40,295
United States. So if I did it at 5 am, so to speak here,

156
00:09:40,295 --> 00:09:43,735
US time, I get nobody from the US and I get, I'm going to get

157
00:09:43,735 --> 00:09:47,550
a handful from Europe. If I do it at 9 am. Nah,

158
00:09:47,550 --> 00:09:50,590
it's probably not a good example. If I do it like 3 pm here in

159
00:09:50,590 --> 00:09:54,350
the United States, Europe's offline at that point. They're not they're not

160
00:09:54,350 --> 00:09:58,195
going to tune in, But I'm gonna get 35 as opposed to 5.

161
00:09:58,195 --> 00:10:01,955
Now, listen, the podcasts do weigh more numbers than

162
00:10:01,955 --> 00:10:05,380
the live stuff that I do anyway. So I don't worry about that too much

163
00:10:05,380 --> 00:10:09,080
from a timing perspective, but that it was tough. He was,

164
00:10:09,140 --> 00:10:11,960
it was a listener who wanted to listen to it live,

165
00:10:13,415 --> 00:10:17,115
happened to live in a time zone that makes it difficult to do that.

166
00:10:17,815 --> 00:10:21,660
Also, there was some expectation of like, why can't you

167
00:10:21,660 --> 00:10:25,100
just do it at 11 o'clock my time for me? Right. You're like,

168
00:10:25,100 --> 00:10:28,620
well, there's other factors that go into this.

169
00:10:28,620 --> 00:10:32,395
Right? So, you know, I had to kind of gently say, well,

170
00:10:32,455 --> 00:10:36,135
I take multiple factors into account, including the guest and the time zone

171
00:10:36,135 --> 00:10:39,510
availability, some of those kinds of things. And again, the live

172
00:10:39,510 --> 00:10:43,350
audience, we only get 2% of our listens from

173
00:10:43,350 --> 00:10:47,190
live. So I'm not prioritizing it that that

174
00:10:47,190 --> 00:10:50,935
much. That didn't go over well. Like, he was not that

175
00:10:50,935 --> 00:10:54,615
was not a, oh, thanks, Jim. I appreciate, you know, the transparency and

176
00:10:54,615 --> 00:10:58,380
being honest with me. It was like, well, I don't care. I want it in

177
00:10:58,380 --> 00:11:02,220
my time. You know? So that's the hard part of feedback. I think it's

178
00:11:02,220 --> 00:11:05,845
sometimes or gathering a group of people around you and

179
00:11:05,845 --> 00:11:09,525
asking that question. They really do think like, well, I said it. Why

180
00:11:09,525 --> 00:11:13,350
haven't you done it? Mhmm. Like, yeah. You know, it's that's not what

181
00:11:13,350 --> 00:11:17,110
I'm looking for here. I'm just and, you know, Dan Been the

182
00:11:17,110 --> 00:11:20,310
same yeah. Go ahead. Dan hit the nail on the head. Sometimes you can't help

183
00:11:20,310 --> 00:11:24,135
that some people think the world revolves around them. I mean, how many times

184
00:11:24,535 --> 00:11:27,574
I don't wanna get into this discussion, but, I mean, there are times when it's

185
00:11:27,574 --> 00:11:31,115
like, I feel this. That means you must change.

186
00:11:31,670 --> 00:11:35,350
Mhmm. Then it's like, well, no. Not really. I mean, I'm sorry if I

187
00:11:35,350 --> 00:11:39,075
made you feel bad, but, no. You know? And,

188
00:11:39,195 --> 00:11:42,275
the I'm not let's see. I'm not sure that's a current thing. I I think

189
00:11:42,275 --> 00:11:45,955
that's been going on for a long time. Well, that's true. I think it's human

190
00:11:45,955 --> 00:11:49,330
nature. You know, it's human. Listen, we you and I both

191
00:11:49,330 --> 00:11:53,170
did work before the Internet. And listen, I did a

192
00:11:53,170 --> 00:11:56,875
lot of, you know, I would do a lot of church stuff, music, church music

193
00:11:56,875 --> 00:12:00,715
stuff when I was younger. And the audience, this is all before the Internet.

194
00:12:00,715 --> 00:12:04,399
The audience had no problem telling me what they liked and

195
00:12:04,399 --> 00:12:07,680
what they didn't like. So I don't I don't know if it's an Internet or

196
00:12:07,680 --> 00:12:11,040
it's a current thing. I think it's just a human thing. It's the I think

197
00:12:11,040 --> 00:12:14,795
it's a hard part of leadership, by the way, is is being

198
00:12:14,795 --> 00:12:18,475
able to take and sometimes with the suggestions they make,

199
00:12:18,475 --> 00:12:21,595
you need to follow them. You need to go, you know what? I do need

200
00:12:21,595 --> 00:12:25,150
to fix this. And sometimes you need to say, I'm

201
00:12:25,150 --> 00:12:28,990
sorry. I'm not gonna do it. The the hard part of the genius

202
00:12:28,990 --> 00:12:32,645
of leadership is knowing which is which and when to do

203
00:12:32,645 --> 00:12:36,245
it. And it's sometimes, it's not always clear, and so you just have to make

204
00:12:36,245 --> 00:12:39,365
a decision. And that's part of being an adult, I think, is making that decision,

205
00:12:39,365 --> 00:12:40,105
living with

206
00:12:48,215 --> 00:12:51,895
too. I mean, that's the thing. And sometimes you make bad decisions, and you've

207
00:12:51,895 --> 00:12:55,255
gotta own up to it and kinda go, yeah, more and more. I pivoted, and

208
00:12:55,255 --> 00:12:58,440
I thought this was gonna be great. I listen. I added a show segment at

209
00:12:58,440 --> 00:13:02,279
one point. Forget which show it was, but I added the show segment, and it

210
00:13:02,279 --> 00:13:05,995
was terrible. It was just and I thought it was gonna be

211
00:13:05,995 --> 00:13:09,115
the cat's meow. You know, I was like, oh, this thing is good. This is

212
00:13:09,115 --> 00:13:12,875
gonna revolutionize podcasting. You know, I thought I

213
00:13:12,875 --> 00:13:16,620
was the next Joe Rogan. And then it just fell flat and a few

214
00:13:16,620 --> 00:13:19,900
people were like, you know, that's not the that's not the smartest thing you've ever

215
00:13:19,900 --> 00:13:23,714
done. And you you go, yeah. You're right. So sometimes

216
00:13:23,714 --> 00:13:27,475
we make you got you got to know too when, like, when

217
00:13:27,475 --> 00:13:31,300
you've made a bad decision and you're like, Yeah. I shouldn't deflect

218
00:13:31,300 --> 00:13:35,060
this anymore. I shouldn't defend myself anymore. Just say it was a bad decision

219
00:13:35,060 --> 00:13:38,339
to move on. You know? Yeah. The chat room is saying there are quite a

220
00:13:38,339 --> 00:13:42,175
few people who make suggestions that don't understand the logistics behind

221
00:13:42,175 --> 00:13:45,935
it. I do this all the time at Libsyn. I'm like, can't we just make

222
00:13:45,935 --> 00:13:49,390
the system do such and such? And then I'll go, says the guy that's never

223
00:13:49,390 --> 00:13:53,150
done programming. I'm like, I understand you're probably going, oh, that guy's

224
00:13:53,150 --> 00:13:56,190
such an idiot. I'm like, but I'm just saying, this is what people want. Can't

225
00:13:56,350 --> 00:14:00,045
and then again, like, why can't we have this by, like, next Wednesday? Like,

226
00:14:00,045 --> 00:14:03,885
what's the deal? Creating great grooming dogs. You'll find

227
00:14:03,885 --> 00:14:07,350
that you have a strong opinion once you ask others. Yeah. That's how you'll find

228
00:14:07,650 --> 00:14:11,490
out. It's a great point. And then Chris from castahead.net. There's

229
00:14:11,490 --> 00:14:15,075
human nature, and then there's bad human nature. And that

230
00:14:15,075 --> 00:14:18,915
is true. And then also, the mystery has been solved. And as soon as somebody

231
00:14:18,915 --> 00:14:21,654
said this, I'm like, of course, it is. It's the cartoon.

232
00:14:22,579 --> 00:14:26,260
It's the Aqua Teen Hunger Force. Oh, yeah. And as soon as he said that,

233
00:14:26,260 --> 00:14:29,940
I'm like, oh, yeah. Of course. It's like, we all know that. I think we

234
00:14:29,940 --> 00:14:32,325
know that. We've even said that before. Yeah. I know. As soon as he said,

235
00:14:32,325 --> 00:14:36,005
I'm like, oh, yeah. Well, how did I not know that? So and then

236
00:14:36,005 --> 00:14:39,685
Gary Stockton, who I now hear in a British accent when I read

237
00:14:39,685 --> 00:14:43,340
these, now that I know these, you know, James Bond, keep an

238
00:14:43,340 --> 00:14:47,100
open mind and being open to other perspectives is a it is a soft

239
00:14:47,100 --> 00:14:50,065
skill. And not that not something that everybody

240
00:14:50,925 --> 00:14:54,384
has, unfortunately. So it is what it is. But

241
00:14:54,940 --> 00:14:58,640
I'm with you, though. I I brainstorm because a lot of times, it's just me.

242
00:14:58,940 --> 00:15:02,540
It's chat g p t, where I'll be like, I think I'm doing a

243
00:15:02,540 --> 00:15:06,175
show on this, and I've got my my list of 6 things that my brain

244
00:15:06,175 --> 00:15:09,695
has put out. And I'll be like, what are the steps to doing whatever the

245
00:15:09,695 --> 00:15:13,135
heck I'm going to talk about? And it'll give me quite a few. I did

246
00:15:13,135 --> 00:15:16,340
a thing where hold on.

247
00:15:17,120 --> 00:15:20,740
We'll share my website here because I had ideas

248
00:15:20,800 --> 00:15:24,315
for the new show. Like, hey. Here's here's some things I'm gonna talk

249
00:15:24,315 --> 00:15:26,975
about in the your podcast website.

250
00:15:27,675 --> 00:15:31,300
And if we go to this so here you can see

251
00:15:31,300 --> 00:15:34,820
miner at the top. And then I said, hey, you know,

252
00:15:34,820 --> 00:15:38,580
mister GPT. And then I said, hey. And it gave me 20.

253
00:15:38,580 --> 00:15:42,395
Now not all these are great, but it was 20. And I was like,

254
00:15:42,395 --> 00:15:45,995
okay. Give me another 20. And it did. So out of these,

255
00:15:45,995 --> 00:15:49,720
there's some ideas that I was like, oh, you know what? That's not

256
00:15:49,720 --> 00:15:53,480
a bad idea because I forgot about you know, you have to,

257
00:15:53,480 --> 00:15:57,180
again, figure out who is my audience. And is this

258
00:15:57,795 --> 00:16:01,575
seasoned, you know, podcast people or website people?

259
00:16:01,635 --> 00:16:05,475
Or are we gonna talk about what's the difference between a WordPress page and

260
00:16:05,475 --> 00:16:09,009
a WordPress post? And in I'm basing

261
00:16:09,009 --> 00:16:12,610
this on a webinar I went to. And I'm

262
00:16:12,610 --> 00:16:16,235
like, yeah. We're gonna start it down there. This is not for the season.

263
00:16:16,235 --> 00:16:19,835
Because if you're if you're Mark from Podcast

264
00:16:19,835 --> 00:16:23,375
Branding, you don't need this show because you've been doing this

265
00:16:23,790 --> 00:16:27,630
forever, and you know what a website it's for the person that is trying

266
00:16:27,630 --> 00:16:30,830
to do their own website, and they're not a web guy. And they don't have

267
00:16:30,830 --> 00:16:33,894
the budget to be to have a web guy and that whole 9 yards. I'm

268
00:16:33,894 --> 00:16:37,735
like, okay. Let's you know? Like, I I know somewhere in the first

269
00:16:37,735 --> 00:16:41,336
five shows is gonna be because I see this all

270
00:16:41,336 --> 00:16:44,940
the time. They might I'll ask somebody. You know, they've been podcasting.

271
00:16:45,079 --> 00:16:48,805
They've got, you know, 12 episodes out. I'm like, what's the goal of the podcast?

272
00:16:48,805 --> 00:16:52,085
Why are you doing it? Well, I wanna be seen as an expert. I wanna

273
00:16:52,085 --> 00:16:55,685
drive traffic to my website. I want people to hire me. I'm like, great. And

274
00:16:55,685 --> 00:16:59,399
then I go in, and in their feed, they're pointing at their Libsyn

275
00:16:59,399 --> 00:17:03,080
site or their Captivate site or whoever. And then every

276
00:17:03,080 --> 00:17:06,885
episode is pointing to their media host. I'm like, yeah. You should

277
00:17:06,885 --> 00:17:10,244
be putting just treat every episode like a blog

278
00:17:10,244 --> 00:17:13,845
post, and then throw a player in there, and voila. And then

279
00:17:13,845 --> 00:17:15,329
Google finds the description

280
00:17:24,925 --> 00:17:28,525
your time on-site go up that boosts your SEO. It's super

281
00:17:28,525 --> 00:17:31,825
simple, but I just see that's like that's almost the

282
00:17:32,590 --> 00:17:35,870
situation that I was like, I have to do a vodka. If nothing else, just

283
00:17:35,870 --> 00:17:39,710
to do that one episode, that's still I'm gonna do because I just

284
00:17:39,710 --> 00:17:43,155
see people do that all the time. So that's,

285
00:17:43,775 --> 00:17:47,615
but I'm having fun with this quick, intro for the show. And

286
00:17:47,615 --> 00:17:51,235
what was interesting is I went to 11 Labs

287
00:17:52,120 --> 00:17:55,720
and typed well, first, I went to chat gpt, and I said, give

288
00:17:55,720 --> 00:17:59,375
me a 60 second script for

289
00:17:59,375 --> 00:18:02,835
a show. And then I said, it's for podcasters who don't have any

290
00:18:03,135 --> 00:18:06,895
website experience, blah blah blah. And it spit out that, and I

291
00:18:06,895 --> 00:18:10,610
went to 11 Labs and found a a woman. It's weird. This whole

292
00:18:10,610 --> 00:18:14,450
show I don't know why, but I'm like, I wanna make this not sound like

293
00:18:14,450 --> 00:18:17,965
every other Dave Jackson show. So there's no funky rock music. It's,

294
00:18:17,965 --> 00:18:21,645
like, kind of jazz piano. And then instead of

295
00:18:21,645 --> 00:18:25,210
having, you know, Wayne Henderson, the deep voice guy, go, what's the

296
00:18:25,370 --> 00:18:28,350
your podcast website? No. I found a woman

297
00:18:29,050 --> 00:18:32,575
that's not a woman. It's a chat thing. And what's

298
00:18:32,575 --> 00:18:35,795
so interesting about it is I never expected this

299
00:18:36,255 --> 00:18:40,035
is that, she needs a de esser.

300
00:18:40,490 --> 00:18:44,169
Like, you would think the robot voice would be pristine

301
00:18:44,169 --> 00:18:47,855
audio, and her s's were a little says just just like,

302
00:18:47,934 --> 00:18:51,554
e. Little hot, So I I had to kinda d s her.

303
00:18:51,855 --> 00:18:55,135
But what was interesting is I had her read it 4 times because she kept

304
00:18:55,135 --> 00:18:58,890
saying, learn things like SEO. And I'm like,

305
00:18:58,890 --> 00:19:02,590
yeah. That's SEO. So I had to type e s

306
00:19:03,085 --> 00:19:06,465
ee0 h. You know? So she would say

307
00:19:06,605 --> 00:19:10,350
SEO. Yeah. Now one time, what was weird spaces? Yeah.

308
00:19:10,350 --> 00:19:14,110
If you put spaces between it, it would still say c o? No. Because I

309
00:19:14,110 --> 00:19:17,809
just the first time I just put SEO. Oh. And she was like c o.

310
00:19:18,095 --> 00:19:21,535
But when I finally spelled it out, she did it. But the one time, what

311
00:19:21,535 --> 00:19:25,135
was weird is I I didn't even notice it when I was

312
00:19:25,135 --> 00:19:28,940
kinda doing it. And then one time, she actually said SEO before I spelled

313
00:19:28,940 --> 00:19:32,540
it out. And I'm like, well, why would it do I'm like, okay, stupid robot.

314
00:19:32,540 --> 00:19:35,695
You're fired. But what I did was I took

315
00:19:36,554 --> 00:19:40,315
different chunks. Like, sometimes she'd have just the right voice inflection. I'm

316
00:19:40,315 --> 00:19:43,649
like, okay. That's a good one for the beginning. And then the middle one, she

317
00:19:43,649 --> 00:19:47,250
kinda you know, and then I'm adding spaces. You know? But I was

318
00:19:47,250 --> 00:19:50,389
surprised that if you take a voice

319
00:19:51,375 --> 00:19:55,134
and then put music under it, add a little spacing I was kinda

320
00:19:55,134 --> 00:19:58,975
cool that at timesheet, you can actually hear her breathe, which was kinda nice.

321
00:19:58,975 --> 00:20:02,750
I was like, that's that's not bad. And, like, that's passable. Because I've

322
00:20:02,750 --> 00:20:06,429
I've heard other voices, and and I think the key to

323
00:20:06,429 --> 00:20:09,845
this is putting music under it because you will hear where it's kind of

324
00:20:09,845 --> 00:20:13,365
a a voice, but not really. And it's usually in the timing where they keep

325
00:20:13,365 --> 00:20:17,100
just talking, and they pause in the middle for no apparent reason. You're like,

326
00:20:17,100 --> 00:20:20,620
it's but this I had total control, but it took me, like, 4

327
00:20:20,620 --> 00:20:24,140
tries. And especially with the I wanted her to go, here's Dave

328
00:20:24,140 --> 00:20:27,722
Jackson. And she just kept going, here's Dave Jackson. Here's Dave Jackson.

329
00:20:27,722 --> 00:20:31,500
I'm like, no. Like and I'm like, boost the boost of, you know,

330
00:20:31,500 --> 00:20:35,150
make her flamboyant or whatever. Make it sound like, Ed McMahon.

331
00:20:35,290 --> 00:20:39,125
He he's Dave. Well,

332
00:20:39,125 --> 00:20:42,245
here's the cool thing in 11 Labs. If you wanted to, I could have done

333
00:20:42,404 --> 00:20:46,005
you know, I might have to play with that now. But I could go, and

334
00:20:46,005 --> 00:20:49,669
here's Dave Jackson, and then upload that and say

335
00:20:49,669 --> 00:20:52,649
use the robot voice and use that inflection.

336
00:20:53,350 --> 00:20:56,789
That's a new thing. And I was like, so I could do the, you know,

337
00:20:56,789 --> 00:21:00,605
Ed McMahon. Good old is he dead? He's still dead. Right? I think

338
00:21:00,605 --> 00:21:03,965
he's dead. He's still dead? Did they come back these

339
00:21:03,965 --> 00:21:07,269
days? But good old,

340
00:21:07,750 --> 00:21:11,350
yeah. Woah. We have a question. Rich Graham is saying,

341
00:21:11,350 --> 00:21:15,005
hey, Rich Graham, winner of the 30 minute consulting.

342
00:21:15,005 --> 00:21:18,445
We had a great time together. We do have if you go to school of

343
00:21:18,445 --> 00:21:22,120
podcasting.com/ giveaway, I am giving away 30 minutes of

344
00:21:22,120 --> 00:21:25,640
consulting. And he goes, no joy. Is that a new thing? Yes. That is my

345
00:21:25,640 --> 00:21:29,435
new Evernote. Evernote said, hey, Dave. We're so happy

346
00:21:29,435 --> 00:21:32,675
to have you as a customer that we're gonna double your price. And I'm like,

347
00:21:32,675 --> 00:21:35,955
that's funny. And, well, you know what? That's a great segue to kinda what we're

348
00:21:35,955 --> 00:21:39,710
talking about If you think about it, I don't know who it

349
00:21:39,710 --> 00:21:43,330
is, but I am not Evernote's target person anymore.

350
00:21:43,549 --> 00:21:47,065
I'm a guy that just wanted notes. That was it. And I want them

351
00:21:47,225 --> 00:21:50,745
and this is kinda weird. I want them to be somewhat pretty. Like,

352
00:21:50,745 --> 00:21:54,585
notion, I understand, will, you know, make my bed and do the laundry and

353
00:21:54,585 --> 00:21:58,020
cook breakfast. It's just boring to look at. It is

354
00:21:58,240 --> 00:22:01,760
gray and gray. And I understand somebody said, well, you could've color coded your notes.

355
00:22:01,760 --> 00:22:05,220
I'm like, okay. But I found Evernote. The other thing was

356
00:22:05,424 --> 00:22:08,885
I found, notejoy. Support this show.com/notejoy

357
00:22:09,664 --> 00:22:13,044
to use my affiliate link. Links in the show notes. And

358
00:22:13,350 --> 00:22:16,710
the other thing was Evernote was kind of

359
00:22:16,710 --> 00:22:20,470
being like the jilted lover. Like, fine. If you

360
00:22:20,470 --> 00:22:23,665
wanna leave, you could only take 10 notes at a time, and I want my

361
00:22:23,665 --> 00:22:27,425
black t shirt back. Right? They were just being really crappy about

362
00:22:27,425 --> 00:22:30,785
it. And I started there was a couple open source things I was

363
00:22:30,785 --> 00:22:34,530
doing, And then I found Notejoy, and they're like, oh, wait. And the other

364
00:22:34,530 --> 00:22:38,290
thing I wanted was the ability to email Notejoy and have them put

365
00:22:38,290 --> 00:22:42,095
that email as a note in that. That was another cool thing of Evernote. And

366
00:22:42,095 --> 00:22:45,935
they had a web clipper, which is cool. So and it was, like, you know,

367
00:22:45,935 --> 00:22:49,510
it was more than what Evernote was charging me, but less

368
00:22:49,510 --> 00:22:52,890
than what Evernote was going to charge me. So it's kind of in the middle.

369
00:22:53,110 --> 00:22:56,710
And the thing I loved about it, I log in to Notejoy. I go, here's

370
00:22:56,710 --> 00:22:58,325
my Evernote login name and password,

371
00:23:06,440 --> 00:23:09,640
and I made a video and send it to them. They do when you do

372
00:23:09,640 --> 00:23:12,299
a web clip, it tries to

373
00:23:13,240 --> 00:23:16,825
kinda reformat it and make it I forget

374
00:23:16,825 --> 00:23:20,284
what the official title is. Let me see if I bring this up.

375
00:23:20,585 --> 00:23:23,725
It says it is a simplified article.

376
00:23:24,580 --> 00:23:28,280
And I just said, hey, I appreciate the simplified article, but I

377
00:23:28,580 --> 00:23:32,155
I made this clipping of this one page, and you kinda

378
00:23:32,155 --> 00:23:35,915
simplified some stuff right out of it. And I'm like, that's not cool if

379
00:23:35,915 --> 00:23:39,355
I have to go back and check every note I clip to make sure you

380
00:23:39,355 --> 00:23:43,000
got it all. And I'm like, I had to go back, do a

381
00:23:43,000 --> 00:23:46,760
select all copy and paste, and that worked. I'm like, but I'm

382
00:23:46,760 --> 00:23:50,415
under, the assumption that if I clip a website, I'm

383
00:23:50,415 --> 00:23:53,615
getting it all, and I've not heard back from them. That was the only thing

384
00:23:53,615 --> 00:23:56,895
I've heard seen so far. But because I'm just a guy. I could've used Apple

385
00:23:56,895 --> 00:24:00,130
Notes. Apple Notes is fun, but, you know, I was like,

386
00:24:00,770 --> 00:24:04,370
you know. $50 a year for that? Are you paying any amount? Something like

387
00:24:04,370 --> 00:24:07,975
that. Yeah. So and the other thing was I think might might be a little

388
00:24:07,975 --> 00:24:11,815
more because I had something like 14,000 notes, which is why when

389
00:24:11,815 --> 00:24:14,455
they said you have to do it 10 at a time, I'm like, no. We're

390
00:24:14,455 --> 00:24:18,240
not doing that. Sorry. But, So more like a $100 a year or

391
00:24:18,240 --> 00:24:21,760
a little less? Yeah. I think it's I think it was 90. They're plus plan,

392
00:24:21,760 --> 00:24:25,225
maybe? Yeah. They're plus. They're with no joy? Yeah. Yeah. And so I just use

393
00:24:25,225 --> 00:24:28,345
it all the time, especially when I'm, like, I'm going to,

394
00:24:28,905 --> 00:24:32,440
LA next week. That is next week, by the way. There is no show next

395
00:24:32,440 --> 00:24:36,200
week. I thought it was this week. It's next week. But I will be taking

396
00:24:36,200 --> 00:24:39,855
pictures of all my receipts, which makes it really easy then. Because it's on my

397
00:24:39,855 --> 00:24:43,615
computer. It's on my phone. It's on my tablet. It's everywhere. It's like Santa

398
00:24:43,615 --> 00:24:47,375
Claus. And you, basically, when I get home then, I just right click on the

399
00:24:47,375 --> 00:24:50,540
picture, save it into my expenses folder,

400
00:24:50,920 --> 00:24:54,440
and, you know, do the whole expense sheet, which is always so much fun. It's

401
00:24:54,440 --> 00:24:58,105
one of the things that's not hard. You just everybody's like, okay.

402
00:24:58,165 --> 00:25:02,005
Here's what I had for breakfast. You know, that whole nine yards. So

403
00:25:02,005 --> 00:25:05,490
if you're in, LA by any chance next week at,

404
00:25:05,809 --> 00:25:09,330
Podcast Movement Evolutions, I'll be at the Libsyn booth, and I'm speaking on

405
00:25:09,330 --> 00:25:13,090
Thursday on how to hook your audience, which is

406
00:25:13,090 --> 00:25:16,805
really it's kinda weird because, boy, this sounds like a weird humble brag.

407
00:25:16,805 --> 00:25:20,645
But when you when you end up talking a lot, it's hard to come up

408
00:25:20,645 --> 00:25:24,340
with a presentation where you're not just repeating everything you've already said. Plus,

409
00:25:24,340 --> 00:25:27,860
if you're like me and podcasting is a sickness where you're always doing a

410
00:25:27,860 --> 00:25:31,700
podcast, like, you've said something at least once before, so it's hard to

411
00:25:31,700 --> 00:25:35,434
make something that's not a complete rerun of here's everything. Oh, it's

412
00:25:35,434 --> 00:25:38,875
Dave doing Dave's greatest hits again, but I found a couple of things that I

413
00:25:38,875 --> 00:25:42,520
haven't talked about before. So that'll be fun. What, what

414
00:25:42,520 --> 00:25:45,800
hooks you, Jim? Like, is there anything that you can think of that you're like,

415
00:25:45,800 --> 00:25:49,020
oh, that got me? Yeah. I think,

416
00:25:49,400 --> 00:25:53,115
excuse me, authentic humor. Like Mhmm. Just

417
00:25:53,195 --> 00:25:56,955
there's a couple podcasts that I listen to that are just they

418
00:25:56,955 --> 00:26:00,335
don't try to be funny. They're just funny. You know, they're they're

419
00:26:00,700 --> 00:26:04,460
in the midst of doing their podcasts. They've got a great relationship with each

420
00:26:04,460 --> 00:26:08,240
other. They know what they know how to get each other.

421
00:26:08,460 --> 00:26:12,105
You know, they they're just funny. I, I

422
00:26:12,105 --> 00:26:15,784
found myself, I was driving in. It was either Thursday or Friday,

423
00:26:15,784 --> 00:26:19,610
and there was a funny moment going on and I'm laughing out

424
00:26:19,610 --> 00:26:22,890
loud in the car and I'm realizing the person next to me is staring at

425
00:26:22,890 --> 00:26:26,410
me laughing by myself in the

426
00:26:26,410 --> 00:26:30,095
car. Right? For me, I like that kind of authentic

427
00:26:31,035 --> 00:26:34,875
and maybe even some self deprecating. That's good. It's my favorite kind of humor when

428
00:26:34,875 --> 00:26:37,750
it's sorry, self deprecating humor.

429
00:26:38,530 --> 00:26:41,890
So it's just a good that's those those are the kind of things that hook

430
00:26:41,890 --> 00:26:45,190
me. By the way, my my viewing habits on YouTube

431
00:26:45,595 --> 00:26:49,355
are very different. Mhmm. So I'm more of a on YouTube, I'm more

432
00:26:49,355 --> 00:26:53,200
of a DIY guy. I like to see people do things.

433
00:26:53,200 --> 00:26:56,160
I like to see them clean up stuff or I like to see them make

434
00:26:56,160 --> 00:26:58,980
stuff or tear stuff down or visual.

435
00:26:59,794 --> 00:27:03,395
Visual. Yeah. Visual things. And I'm not necessarily looking. In

436
00:27:03,395 --> 00:27:07,155
fact, there's one DIYer that lately made a little bit

437
00:27:07,155 --> 00:27:10,560
of a format change, and they're doing these things. But in between,

438
00:27:11,500 --> 00:27:15,340
they're doing these kind of silly they're not very funny. They

439
00:27:15,340 --> 00:27:19,075
think they're funny. They're actually not very funny. All my friends say I'm

440
00:27:19,075 --> 00:27:22,675
funny. Yeah. Okay. Yeah. And it's the little things that

441
00:27:22,675 --> 00:27:26,490
the, you know, the kids do with each other to, you know, to, and it's,

442
00:27:26,490 --> 00:27:30,010
it's, it's supposed to be sarcastic or it's supposed to be, I don't know what

443
00:27:30,010 --> 00:27:33,610
it's supposed to be, but it's not funny to me. And I'm like, guys, I

444
00:27:33,610 --> 00:27:37,434
I'm watching you to tear stuff up and put it back

445
00:27:37,434 --> 00:27:41,275
together, not rib each other about how dull

446
00:27:41,275 --> 00:27:44,970
your tools are or how cheap you are in the in

447
00:27:44,970 --> 00:27:48,730
in the kind of things that you buy. And so it yeah. I've noticed

448
00:27:48,730 --> 00:27:52,245
that my my YouTube habit is different than my

449
00:27:52,245 --> 00:27:55,305
podcast, habit as far as what I'm looking for.

450
00:27:56,165 --> 00:27:59,910
Interesting. Yeah. I I am watching more and more

451
00:27:59,910 --> 00:28:03,750
YouTube on my TV in my living room. That's like my lunch thing. I go

452
00:28:03,750 --> 00:28:07,050
to lunch. I ask my Google thing,

453
00:28:07,545 --> 00:28:11,305
not the woman in the tube, to open YouTube,

454
00:28:11,305 --> 00:28:14,605
and she opens it on my TV, which I still feel like it's magic

455
00:28:15,145 --> 00:28:18,570
that you know? And so that and plus Meet the Jetsons?

456
00:28:18,870 --> 00:28:22,710
Yeah. Exactly. There you go. Look at

457
00:28:22,710 --> 00:28:26,505
this. Who's it? We got Steve Stewart, and we

458
00:28:26,505 --> 00:28:30,345
have mister Bitcoin boomer himself, Gary Leland.

459
00:28:30,345 --> 00:28:34,185
Nice. Hey, Gary. Or if you're if you're a old timer like me, mister

460
00:28:34,185 --> 00:28:38,010
podcast pickle, it's been a while since, Is it should we cancel our

461
00:28:38,010 --> 00:28:41,850
show more often and then come back? Should we say every week? Yeah. We're not

462
00:28:41,850 --> 00:28:45,515
gonna be here next week. And then at last minute show

463
00:28:45,515 --> 00:28:48,815
up and, and or maybe it's just the week before,

464
00:28:48,955 --> 00:28:52,760
Podfest is a no. Podcast Movement. Sorry. The week

465
00:28:52,760 --> 00:28:56,360
before podcast movement, everybody's just getting geared up, ready to

466
00:28:56,360 --> 00:28:59,800
go. That's it. Gary, are you gonna be Steve, are you guys gonna be at,

467
00:28:59,960 --> 00:29:03,255
podcast movement? Am am I saying the right thing? Podcast movement.

468
00:29:03,875 --> 00:29:07,555
Evolutions. You have to throw in the evolution. Evolution. And what's the difference

469
00:29:07,555 --> 00:29:11,230
again between movement and movement evolutions? More old guys

470
00:29:11,230 --> 00:29:15,070
in suits at Evolutions. Lot they way. Right? Well, they should

471
00:29:15,070 --> 00:29:18,545
do they should just come out and say what it is. Podcast Movement

472
00:29:18,545 --> 00:29:22,225
Evolutions is more business to miss because it's

473
00:29:22,225 --> 00:29:25,665
more business to business. There's a lot of wondery. Like, we're

474
00:29:25,665 --> 00:29:29,150
sending, like, 23 people from Lipson

475
00:29:29,690 --> 00:29:33,290
and 4 of them from Lipson, and the rest are from advertise cast. Because those

476
00:29:33,290 --> 00:29:36,955
guys are gonna be working it with all the big networks and all that

477
00:29:36,955 --> 00:29:40,635
other stuff. So that's gonna be fun. Gordon, I would think Gordon's gonna

478
00:29:40,635 --> 00:29:44,280
be at maybe podcast Movement Evolutions. I don't know. He

479
00:29:44,280 --> 00:29:47,880
might. He's an entertainment lawyer. And he also, I think, lives in LA, if I

480
00:29:47,880 --> 00:29:51,400
remember right. I know he's somewhere out there and, Steve Stewart says he's not going.

481
00:29:51,400 --> 00:29:55,095
So Oh, no. Steve Stewart. I'm not saying. Steve, if you're not calling, I'm not

482
00:29:55,095 --> 00:29:58,774
going. Yeah. It's well, it's very it's I don't think it's for

483
00:29:58,774 --> 00:30:02,540
the I see. I get in trouble if I say this. It doesn't appear

484
00:30:02,540 --> 00:30:06,300
to be that the indie podcaster is as interested in

485
00:30:06,300 --> 00:30:10,140
evolutions as they are in podcast movement, which will be happening later this year in

486
00:30:10,140 --> 00:30:13,955
DC. So I just know last year because it's

487
00:30:13,955 --> 00:30:17,715
supposed to be evolution. So let's talk about what's happening,

488
00:30:17,715 --> 00:30:21,430
the new technology and all that stuff. So I did an episode I

489
00:30:21,430 --> 00:30:25,270
did a presentation on podcasting 2.0. And if

490
00:30:25,270 --> 00:30:28,985
I remember right, I had 9 people. And I was like, well,

491
00:30:29,285 --> 00:30:32,725
it's not the quality it's not the quantity. It's the quality of people. And we

492
00:30:32,725 --> 00:30:36,085
had lots of time for q and a, which was great. But I

493
00:30:36,570 --> 00:30:40,410
it's I it's it seems very business to business. A lot

494
00:30:40,410 --> 00:30:44,170
of networks there and a lot that's where you run into people

495
00:30:44,170 --> 00:30:47,791
like, so tell me about your show. Oh, I'm I'm just the

496
00:30:47,791 --> 00:30:51,490
storyboard guy for Pineapple Express, you know, blah blah blah, some

497
00:30:51,490 --> 00:30:55,080
sort of big network, something something something. So, yeah, Tim

498
00:30:55,300 --> 00:30:58,820
says, I'll be at Podfest Movement in DC. That makes sense because Tim

499
00:30:58,820 --> 00:31:02,040
lives in DC, if I remember right. He was always involved with

500
00:31:02,534 --> 00:31:06,375
DC Podfest. Yes. Steve says one less old guy

501
00:31:06,375 --> 00:31:09,815
in a suit. So yeah. People still wear

502
00:31:09,815 --> 00:31:13,110
suits. Really? If you go to if you go to NAB,

503
00:31:14,050 --> 00:31:17,809
especially, there are, like, really old guys in suits because they're from

504
00:31:17,809 --> 00:31:21,565
radio. Yeah. Back in the day yeah. I'm the manager of Wixey

505
00:31:21,705 --> 00:31:24,905
9 60 AM. You know, you're like, really? Seriously? Like

506
00:31:25,900 --> 00:31:29,580
but I haven't been to NAB in a long time either. So that's, that's always

507
00:31:29,580 --> 00:31:32,835
a fun one. I threw away all my dress up close. Well, I fatted out

508
00:31:32,835 --> 00:31:35,815
of them to begin with. That's it. That's me. None of mine fit.

509
00:31:36,675 --> 00:31:40,135
I gotta buy a new shirt. I gotta I'm singing in the choir

510
00:31:40,275 --> 00:31:43,880
on Easter, and, apparently, my neck is not

511
00:31:43,880 --> 00:31:47,500
17 anymore. And it's either a, leave the button out and

512
00:31:47,720 --> 00:31:51,315
have the tie kinda cover the fact that you're not buttoning that. But I was

513
00:31:51,315 --> 00:31:54,595
like Just get a just get a new shirt. You probably need one anyways. Yeah.

514
00:31:54,595 --> 00:31:58,360
Well, that but the problem is I'm part orangutan, So I need, like,

515
00:31:58,420 --> 00:32:01,700
36 arm, 18 neck now. But,

516
00:32:02,500 --> 00:32:05,080
they pronounce that orangutan. That's Orangutan.

517
00:32:05,860 --> 00:32:09,664
Yeah. There you go. Gordon is speaking at Evolutions on

518
00:32:09,664 --> 00:32:13,284
Wednesday. Network and acquisition deals mock negotiation.

519
00:32:13,960 --> 00:32:17,400
There you go. Well, speaking of, legal stuff, let's let's do this

520
00:32:17,400 --> 00:32:21,000
one. Do I have the question as well? Yeah. So this was I'll put this

521
00:32:21,000 --> 00:32:24,825
link in the the thing about Bob in just a second. Hey. I'm thinking

522
00:32:24,825 --> 00:32:28,424
of using a name. It says I I have so many good

523
00:32:28,424 --> 00:32:31,860
names and ideas. I find that many of them were used

524
00:32:31,940 --> 00:32:35,700
by short running smaller pods. Here we go. I can't do

525
00:32:35,700 --> 00:32:39,540
a no pods. It's a show that I've since seemed fizzle

526
00:32:39,540 --> 00:32:43,294
out. It feels counterintuitive to me. But to y'all,

527
00:32:43,595 --> 00:32:47,355
how does it feel morally speaking to title the same name as another show that

528
00:32:47,355 --> 00:32:51,150
hasn't published an episode in 1 plus years, especially if the name is

529
00:32:51,150 --> 00:32:54,610
more relevant to my show than the older one. Ultimately,

530
00:32:54,830 --> 00:32:58,575
how do you niche your names with keeping them eye catching and

531
00:32:58,575 --> 00:33:02,255
relevant? Those are called taglines, boys and girls. My newer show is very

532
00:33:02,255 --> 00:33:06,009
casual, but themes to an industry. So play on words is

533
00:33:06,009 --> 00:33:09,850
preferred over just the the blank podcast with blank. Yeah. I'm

534
00:33:09,850 --> 00:33:13,535
a big fan of the blank podcast because that's what peeps are

535
00:33:13,535 --> 00:33:17,375
using. But there is an article that I will put in the

536
00:33:17,375 --> 00:33:21,055
chat room. Yes. I will put in the chat room that's on Podnews where

537
00:33:21,055 --> 00:33:24,500
there is a trademark. Now here here's the one that you go, really?

538
00:33:24,720 --> 00:33:28,400
Really? It was something about money. I forget the name of the

539
00:33:28,400 --> 00:33:31,855
show. But let's say I did a show and I called it

540
00:33:31,934 --> 00:33:35,695
Home Gadget Geeks with Jim Collison, and that was the name

541
00:33:35,695 --> 00:33:39,315
of my show. It was literally that blatant.

542
00:33:39,690 --> 00:33:43,370
And it was like the money pot money something with

543
00:33:43,370 --> 00:33:47,150
Laura Smith or something. And this person did a show

544
00:33:47,794 --> 00:33:50,755
with that exact name. And I was like, yeah. I don't think that's really I

545
00:33:50,755 --> 00:33:54,115
don't think a judge is gonna have a hard time going. Let's see. Does this

546
00:33:54,115 --> 00:33:57,770
trademark confuse do people get this confused with the other one? I'm like,

547
00:33:57,770 --> 00:34:00,429
yes. Yes. They do. And so

548
00:34:01,450 --> 00:34:04,725
it's trick. It it's one of those things where it's like, you're kind of on

549
00:34:05,745 --> 00:34:09,264
thin, you know, thin ice there because the

550
00:34:09,264 --> 00:34:13,109
person could say I used it first, but they did quit.

551
00:34:13,969 --> 00:34:17,010
So I'm usually like, let's go back to the drawing board and see if you

552
00:34:17,010 --> 00:34:20,850
can come up. Like, I spent 2 days looking at your podcast website, and

553
00:34:20,850 --> 00:34:24,204
I did not find I found lots of things about websites, and I found a

554
00:34:24,204 --> 00:34:27,804
lot of thing about podcast websites. But nobody, at least according to

555
00:34:27,804 --> 00:34:31,599
uncle Google, through many different searches with quotation marks

556
00:34:31,599 --> 00:34:35,119
and not quotation marks and things like that, nobody's doing a show called your

557
00:34:35,119 --> 00:34:38,855
podcast website. So I think I'm okay on that. And if they came to

558
00:34:38,855 --> 00:34:42,695
me and said, I've been doing this since, you know, 2019, I

559
00:34:42,695 --> 00:34:46,150
would just go, okay. Well, we're gonna do a rebrand and go to

560
00:34:46,150 --> 00:34:49,750
town. But Mhmm. What what do you think, Jim? If it's been over, you know,

561
00:34:49,750 --> 00:34:53,530
a year, they only did 4 episodes. What I would do,

562
00:34:54,324 --> 00:34:58,005
I would here's where the you know, hire a nerd, get their

563
00:34:58,005 --> 00:35:01,580
old RSS feed, and in theory, unless they use

564
00:35:01,580 --> 00:35:05,180
Buzzsprout or Captivate, you should be able to pull their email out of their

565
00:35:05,180 --> 00:35:08,895
RSS feed and email them and say, hey. I'm

566
00:35:08,895 --> 00:35:12,675
thinking of doing a show that has the same name as your show.

567
00:35:13,695 --> 00:35:17,470
Do you know are you completely done with this podcast? I

568
00:35:17,470 --> 00:35:21,230
would like to offer you $50 for your name and your

569
00:35:21,230 --> 00:35:24,535
RSS feed, and I'm gonna pick the show up. In fact, if you want, we

570
00:35:24,535 --> 00:35:28,375
could have actually do an episode where you come on and explain how

571
00:35:28,375 --> 00:35:32,215
you're handing the show off to me. I would try that just to see

572
00:35:32,890 --> 00:35:36,670
you know, now chances are you're gonna send that to an email that they

573
00:35:36,730 --> 00:35:40,490
never check anymore because it was the email they used with that podcast that they

574
00:35:40,490 --> 00:35:44,244
haven't done in forever ago. So that might be something I would

575
00:35:44,244 --> 00:35:47,785
try because, a, then you're not starting with 0 audience,

576
00:35:48,380 --> 00:35:51,180
you know, in theory. Now probably not a big audience because if it was a

577
00:35:51,180 --> 00:35:54,780
big audience, they probably wouldn't have quit. But that would be,

578
00:35:55,020 --> 00:35:58,704
something you might wanna try. 22 different things

579
00:35:58,704 --> 00:36:02,464
happening here. 1 is somebody is trying to

580
00:36:02,464 --> 00:36:06,200
ride on your trade trademark. Let's just say I listen, I don't have home

581
00:36:06,200 --> 00:36:09,500
gadget geeks trademarked. So we'll use that as an example.

582
00:36:09,720 --> 00:36:13,035
So I think, you know, I've been doing home gadget geeks. Well, it's been Home

583
00:36:13,035 --> 00:36:16,815
gadget Geeks for maybe 8 years now. It was HomeTech before,

584
00:36:16,954 --> 00:36:20,795
and now there's actually a HomeTech podcast. And I have the guests from home or

585
00:36:20,795 --> 00:36:24,580
the hosts from home tech on my show from time to time. And we

586
00:36:24,580 --> 00:36:28,200
talk about how, you know, I've I've talked about that was my original name and

587
00:36:28,340 --> 00:36:31,775
I dropped it and they took it. But let's just say somebody else came

588
00:36:31,775 --> 00:36:35,615
along and and, took all of a sudden the Home Gadget

589
00:36:35,615 --> 00:36:39,140
Geeks showed up. I think I may try to figure out some

590
00:36:39,140 --> 00:36:42,900
ways to take advantage of that. Like, there's some momentum there. And, yeah,

591
00:36:42,900 --> 00:36:46,420
there's causes some confusion. Now I don't do Home Gadget Geeks. It's not my

592
00:36:46,420 --> 00:36:49,655
job. I don't do it as if it's not I'm not making money off of

593
00:36:49,655 --> 00:36:53,494
it for a little bit. But so the caveat that caveat, it's

594
00:36:53,494 --> 00:36:57,030
not my livelihood. But I might try to figure out some ways to

595
00:36:57,030 --> 00:37:00,790
let them do some work for me and see

596
00:37:00,790 --> 00:37:04,445
if I can get them to drive traffic back to me. In other words, we

597
00:37:04,445 --> 00:37:07,885
always think they're taking our traffic. And I kind of

598
00:37:07,885 --> 00:37:11,725
wonder, is it would there be some ways to to reverse that, right, to

599
00:37:11,725 --> 00:37:15,130
make it that way? So that's that's item number 1. If somebody steps on

600
00:37:15,130 --> 00:37:18,730
you, you stepping on somebody else. Dave, I like your

601
00:37:18,730 --> 00:37:22,385
idea of, you know, so say you find it hasn't been done for a while.

602
00:37:22,385 --> 00:37:26,065
I like the idea of contacting them. Chances are that you'll probably you'll you'll probably

603
00:37:26,065 --> 00:37:29,840
hear crickets. You can take the risk and try it. If it's a small, you

604
00:37:29,840 --> 00:37:32,340
know, Gordon had said in chat, if it's 1 year,

605
00:37:33,600 --> 00:37:36,900
3 to 5, probably. Right? Right.

606
00:37:37,505 --> 00:37:41,185
So, you know, that would probably work for for both

607
00:37:41,185 --> 00:37:44,865
ways, but try to reach out. If not, take the risk

608
00:37:44,865 --> 00:37:48,700
or change it slightly. You know, I chances are if they

609
00:37:48,700 --> 00:37:52,300
weren't podcasting very long, it's not like they're out there looking for this,

610
00:37:52,300 --> 00:37:56,135
but it is always a risk. You know? You say you're wildly

611
00:37:56,135 --> 00:37:59,175
popular, and then somebody come does come back and say, oh, no. No. This was

612
00:37:59,175 --> 00:38:02,795
us first, and then you got money to deal with or whatever. So

613
00:38:03,150 --> 00:38:06,510
it is worth like you said, it's worth a look. If you're gonna do this

614
00:38:06,510 --> 00:38:10,190
seriously, it's probably worth and Gordon came on months

615
00:38:10,190 --> 00:38:13,505
ago now, I think a couple months ago, and said, it's probably worth,

616
00:38:14,125 --> 00:38:17,965
you know, spending some dollars on a copyright person to to get

617
00:38:17,965 --> 00:38:21,569
that done for you. Or a trademark. Check it out. Yeah. Yeah. Trademark

618
00:38:21,630 --> 00:38:25,470
copyright. Whatever. Yeah. I think Copyright. Probably using those terms wrong. Yeah.

619
00:38:25,470 --> 00:38:28,855
Doctor is like, what's the a trademark is when you trademark a name. A

620
00:38:29,255 --> 00:38:33,015
copyright is more, I think, your content. Like, you know,

621
00:38:33,015 --> 00:38:36,855
a writing is this is copyrighted. You know, you know, if you

622
00:38:36,855 --> 00:38:40,519
want the answer to that, gordonfiremark.com. He's the entertainment

623
00:38:40,519 --> 00:38:44,119
lawyer. He's on YouTube. He's everywhere and, always, can

624
00:38:44,119 --> 00:38:47,775
answer your questions as well. And ChatGPT would probably

625
00:38:47,775 --> 00:38:51,295
answer that question additionally as well. I don't know if it's that far. I'm not

626
00:38:51,295 --> 00:38:55,010
taking any legal advice from ChatGPT. I was

627
00:38:55,010 --> 00:38:58,550
listening to Adam Curry, and he kept asking ChatGPT

628
00:38:58,770 --> 00:39:02,405
questions that he knew the answer to. Like, what is the

629
00:39:02,405 --> 00:39:05,945
book that John C. Dvorak has been working on for years but never finished?

630
00:39:06,325 --> 00:39:10,005
And they're like, it's this. He's like, that is not correct. And it's like, oh,

631
00:39:10,005 --> 00:39:13,390
and then he's even he is like, it's about a liquid, and it just kept

632
00:39:13,390 --> 00:39:17,230
giving him the wrong answers. So Gary says Mark Williams

633
00:39:17,230 --> 00:39:21,010
has been doing a LinkedIn podcast called LinkedIn formed

634
00:39:21,375 --> 00:39:24,994
for 78 years and was recently contacted by LinkedIn Lawyers.

635
00:39:25,615 --> 00:39:29,240
Yeah. Shades of Entrepreneur on Fire. Yeah.

636
00:39:29,240 --> 00:39:32,780
That would the interesting thing about that, that's the John Lee Dumas Show,

637
00:39:32,920 --> 00:39:36,360
is John's dad is a lawyer. So he had

638
00:39:36,360 --> 00:39:40,025
access to, I'm gonna guess, pretty cheap legal

639
00:39:40,025 --> 00:39:43,625
fees and but he was up against, you

640
00:39:43,625 --> 00:39:47,400
know, Entrepreneur Magazine. Yeah. He may have thought there who

641
00:39:47,400 --> 00:39:51,240
who from Entrepreneur Magazine is gonna actually do this?

642
00:39:51,240 --> 00:39:55,015
It's a podcast. Right? Now they're they're not similar forms of

643
00:39:55,015 --> 00:39:58,855
media. They are both forms of media, but I don't think anybody could

644
00:39:58,855 --> 00:40:02,400
have predicted in John's case that Right. The magazine would

645
00:40:02,400 --> 00:40:06,240
come after him for that. Well and I would argue that, like, look,

646
00:40:06,240 --> 00:40:09,975
one's a magazine's, one's a podcast. They are kinda different in a

647
00:40:09,975 --> 00:40:13,735
way. But my point was, most people won't find it because, well, I

648
00:40:13,735 --> 00:40:17,415
can't afford the legal. Right. And I'm like, well, John, a, John

649
00:40:17,415 --> 00:40:21,250
could even if his dad wasn't a lawyer. But it's like and I go ahead

650
00:40:21,250 --> 00:40:24,850
and, you know, maybe his his dad was a divorce lawyer. Who knows? You know,

651
00:40:24,850 --> 00:40:28,155
he may not have been up on entertainment law. In which case, you go hire

652
00:40:28,155 --> 00:40:31,995
Gordon Firemark. But I just thought it was interesting that John started

653
00:40:31,995 --> 00:40:35,195
to kind of fight it and then said, okay. I'm enter

654
00:40:35,435 --> 00:40:39,200
entrepreneurs on fire. And most of the

655
00:40:39,200 --> 00:40:42,880
time, his logo was EO Fire. So he kind of backed

656
00:40:42,880 --> 00:40:46,495
away from the word entrepreneur. Yeah. So Yeah. Well, the EOF

657
00:40:46,515 --> 00:40:50,115
was kind of the middle finger to them to say, fine. I'll

658
00:40:50,115 --> 00:40:53,875
just go rebrand everything. And and now that's a lot

659
00:40:53,875 --> 00:40:57,700
of work. I mean, he had a lot of episodes. Yeah. I'm

660
00:40:57,700 --> 00:41:00,500
sure he had to hire somebody. It might have been cheaper to hire the lawyer

661
00:41:00,500 --> 00:41:03,895
to fight it than to hire. I'm sure he had to hire somebody to go

662
00:41:03,895 --> 00:41:07,675
back and change all of that stuff. Rebranding.

663
00:41:08,055 --> 00:41:11,900
Yeah. Holy people like Yeah. A lot of stuff. Like, we just

664
00:41:12,140 --> 00:41:15,279
Libsyn just changed advertise cast

665
00:41:16,140 --> 00:41:19,795
to Libsyn ads. And just

666
00:41:19,875 --> 00:41:23,075
that's a a decent you know, I think there's, I don't know, 30 to 50

667
00:41:23,075 --> 00:41:26,515
people working in Advertisecast. Everybody's gotta get new business

668
00:41:26,515 --> 00:41:30,200
cards. And all the marketing material that you're gonna bring to Podcast

669
00:41:30,200 --> 00:41:33,960
Movement, I think I'm I'm I'm guessing, which

670
00:41:33,960 --> 00:41:37,225
I'm pretty sure this is accurate. I'm pretty sure the marketing department knew this was

671
00:41:37,225 --> 00:41:40,825
happening, and we're announcing it a podcast movement. So I'm pretty sure we

672
00:41:40,825 --> 00:41:44,670
have new material for advertised cast at the, we're not gonna be like, oh, this

673
00:41:44,670 --> 00:41:48,430
this is Advertisecast, but it slips and I'm pretty sure all the new material.

674
00:41:48,430 --> 00:41:52,030
But it's it's a lot. And then the website so, you know, you're paying your

675
00:41:52,030 --> 00:41:55,215
web guy to redo all the stuff. It's rebranding if not

676
00:41:56,015 --> 00:41:59,775
yeah. And that's more than just copy paste. Yeah. Like, you

677
00:41:59,775 --> 00:42:03,410
mean, you're just not doing that. You know, there's a good comment in chat about

678
00:42:03,490 --> 00:42:07,010
reminds me, you know, the LinkedIn guy Yeah. Could have reached out to

679
00:42:07,010 --> 00:42:10,445
LinkedIn and asked for a a partnership deal. Yeah. Let's

680
00:42:10,445 --> 00:42:13,725
say, Hey, I want to sign in. This isn't where the LinkedIn pays you. Although

681
00:42:13,725 --> 00:42:17,325
that may, that could happen. You could say, Hey, I want to

682
00:42:17,325 --> 00:42:21,140
license that name and then reach out, you know, you have to get, this is

683
00:42:21,140 --> 00:42:24,980
gonna cost some money. It may be cheaper than rebranding though, to say,

684
00:42:24,980 --> 00:42:28,680
no, I wanna, I wanna license the LinkedIn name

685
00:42:29,365 --> 00:42:33,045
to use for these purposes. Not all companies will do

686
00:42:33,045 --> 00:42:36,645
that. It's that's not a the the company's gotta be willing to go into some

687
00:42:36,645 --> 00:42:39,470
kind of relationship, And then they may take some stake

688
00:42:40,570 --> 00:42:44,010
in what you're doing. Plus and that may be an annual you know, you may

689
00:42:44,010 --> 00:42:47,645
have to pay them annually for that, something like that. Plus, or

690
00:42:47,645 --> 00:42:51,005
they may, if you do partner with them, if you do license with them, they

691
00:42:51,005 --> 00:42:54,444
may start an advertising for you too. So it's worth to

692
00:42:54,444 --> 00:42:57,920
ask, like if they came, you know, if that had happened to

693
00:42:58,140 --> 00:43:01,980
me, I might've said, Hey, can I license this then? Can I

694
00:43:01,980 --> 00:43:05,625
license the use of, of that name? And if they said no,

695
00:43:06,005 --> 00:43:08,885
I would say, well, how can I partner with you on I wanna do this?

696
00:43:08,885 --> 00:43:12,500
How can I partner with you on this and make this thing work? There are

697
00:43:12,500 --> 00:43:15,720
no guarantees in any of that. They may say absolutely

698
00:43:15,940 --> 00:43:19,595
not. Change the name, change everything. Some some

699
00:43:19,595 --> 00:43:23,295
legal groups within organizations don't want any of that infringement.

700
00:43:24,075 --> 00:43:27,515
Some may say, oh, this may be a good opportunity to, you know, do

701
00:43:27,595 --> 00:43:31,360
partner together to to to have more reach.

702
00:43:31,420 --> 00:43:35,180
Yeah. Gary says they made him a LinkedIn top voice, though. He

703
00:43:35,180 --> 00:43:38,994
goes, but the fun thing is he speaks his mind about LinkedIn,

704
00:43:38,994 --> 00:43:42,595
which at times is not exactly complimentary. So

705
00:43:42,675 --> 00:43:46,410
and that's why to me, I I somewhere along the line,

706
00:43:46,410 --> 00:43:50,170
I'm gonna make a YouTube video about notejoy. And the one thing I'm gonna point

707
00:43:50,170 --> 00:43:53,130
out is the fact I I to me, that's what I love. When I see

708
00:43:53,130 --> 00:43:56,365
a review and they go, I love this. I love this. I love this and

709
00:43:56,365 --> 00:43:59,744
this. Then there's but there's one thing that I wish they would change

710
00:44:00,444 --> 00:44:03,580
that gives that review validity because I see a Mhmm.

711
00:44:04,300 --> 00:44:08,140
On YouTube, if I see a video review and it starts off

712
00:44:08,140 --> 00:44:11,820
and it is an AI an obvious AI voice talk, I'm like,

713
00:44:11,820 --> 00:44:15,424
okay. Next. Because no. Just and by that, I

714
00:44:15,424 --> 00:44:19,025
mean, no. But those are always and and they're oh, it's

715
00:44:19,025 --> 00:44:22,620
always just slow moving. Like, they've taken the screenshots

716
00:44:22,680 --> 00:44:26,520
from their website, and they're gonna animate them by zooming in on them. So

717
00:44:26,520 --> 00:44:30,165
it's this video talking about the new Von Speeder. The

718
00:44:30,165 --> 00:44:33,625
thing I'm like, no. Just no. But I always Obviously,

719
00:44:33,845 --> 00:44:37,660
stock. Obviously, stock photography. Yeah. You know? Tom Buck is a

720
00:44:37,660 --> 00:44:41,500
guy that reviews microphones. Bandrew is another guy that reviews equipment.

721
00:44:41,500 --> 00:44:44,799
And they will openly first of all, both those guys

722
00:44:45,255 --> 00:44:48,934
buy their own stuff. And if they do get it given to them, they

723
00:44:48,934 --> 00:44:52,694
always fully disclose. So, like, no. No. This is my opinion. I do not

724
00:44:52,694 --> 00:44:56,360
get influenced by by that kind of stuff. So But it's

725
00:44:56,360 --> 00:44:59,800
it's painful to watch reviewers who are

726
00:45:01,880 --> 00:45:05,704
how do I use the word? That are not kind. We'll put

727
00:45:05,704 --> 00:45:09,085
it that way. Mhmm. To the about the things they're reviewing in an

728
00:45:09,865 --> 00:45:13,320
unprofessional kind of way, you know, and and you're like, Hey,

729
00:45:13,320 --> 00:45:17,000
it's just an opportunity. You know, you could review this thing and say, I

730
00:45:17,000 --> 00:45:19,800
love this, and I love this, and this works great for me here and I'll

731
00:45:19,880 --> 00:45:23,535
and this about it. And there were some things that didn't work for me

732
00:45:23,835 --> 00:45:27,595
in this. This, this, and that. Right. You find some reviewers who

733
00:45:27,595 --> 00:45:31,180
just come straight out just smashing it, You

734
00:45:31,180 --> 00:45:34,880
know? And you're like, is that really I mean, is that really necessary

735
00:45:34,940 --> 00:45:38,445
at times? And so here's a good example. This last week,

736
00:45:38,525 --> 00:45:42,045
Erin Lawrence was on my was on my show a week ago, and

737
00:45:42,045 --> 00:45:45,805
she she tested out one of these bird feeders that has a camera in

738
00:45:45,805 --> 00:45:49,200
it. Right? So that you put the bird feed in it. The birds come up.

739
00:45:49,200 --> 00:45:52,320
The camera takes a picture of them. Oh, nice. Yeah. It's kinda cool. Right? Kinda

740
00:45:52,320 --> 00:45:55,839
cool. Well, the the the company a that she got it

741
00:45:55,839 --> 00:45:59,644
from, it was not the best design in the world. And she said you

742
00:45:59,644 --> 00:46:02,204
know, she reviewed it and said, I like all these things about it. And then

743
00:46:02,204 --> 00:46:05,559
there's these things I didn't like about it. It's hard to get the it's hard

744
00:46:05,559 --> 00:46:09,319
to get the bird food in there. The thing's kind of awkward. This doesn't

745
00:46:09,319 --> 00:46:13,160
work this way. The camera, the, I have to charge the battery every

746
00:46:13,160 --> 00:46:17,005
5 minutes kind of thing. So she said, but I did try

747
00:46:17,705 --> 00:46:21,385
this other one, and that seems to be solved those problems. And so

748
00:46:21,385 --> 00:46:25,000
she, you know, talked about that. And I was like, oh, that's kind of

749
00:46:25,000 --> 00:46:28,840
cool. I'd have a hummingbird feeder outside. I'd love one of those. You know what

750
00:46:28,840 --> 00:46:32,440
happened? That company B contacted me the day after, and they were

751
00:46:32,440 --> 00:46:36,194
like, Hey, we heard on your show, you wanted

752
00:46:36,194 --> 00:46:39,315
to you were in the hummingbird feeders. We have one. Would you, you know, would

753
00:46:39,315 --> 00:46:42,530
you try one for us? And I said, you have to talk to me. There's

754
00:46:42,530 --> 00:46:45,750
I don't do this via email. I want a conversation with you.

755
00:46:46,369 --> 00:46:48,849
And they said, oh yeah, great. And they were in China. So I had to,

756
00:46:48,849 --> 00:46:51,875
you know, it was late at night for me and early, early morning for them.

757
00:46:51,875 --> 00:46:55,715
But I told them, I said, look, I don't do reviews and I don't, if

758
00:46:55,715 --> 00:46:59,235
there's things I don't like, I'm gonna say that. She's like, perfectly fine. We, we

759
00:46:59,235 --> 00:47:02,960
want honest, be honest about it kind of thing. I

760
00:47:02,960 --> 00:47:06,560
just wanted to make that really, really clear to them that I'm not like,

761
00:47:06,560 --> 00:47:10,165
I'm, you're, you're going to give this to me, but I'm I'm not gonna that

762
00:47:10,165 --> 00:47:13,925
that's that's not gonna stop me from saying things about it. So you

763
00:47:13,925 --> 00:47:17,145
never with those kinds of things in the review space,

764
00:47:17,789 --> 00:47:21,390
one of the things, you don't have to be obnoxious about it,

765
00:47:21,390 --> 00:47:25,230
right, in, in the bad review. But they also

766
00:47:25,230 --> 00:47:29,045
do they're listening. You know, there's a lot of a lot of times those companies

767
00:47:29,045 --> 00:47:32,805
are listening. And if you can be good Erin is really, really

768
00:47:32,805 --> 00:47:36,440
good about the way she has her pros and cons, and she has these great

769
00:47:36,440 --> 00:47:40,120
relationships with the the vendors. And the vendors say, like, hey, actually,

770
00:47:40,120 --> 00:47:43,720
some of the advice she gave us we've listened to, and we're gonna implement them

771
00:47:43,720 --> 00:47:47,464
in future versions of this. And so I guess I'm saying be kind

772
00:47:47,464 --> 00:47:51,224
in some of these things. I mean, you don't you don't have to be a

773
00:47:51,224 --> 00:47:54,400
shill. Is that the right word? Shill? Yeah. You don't have to be a shill

774
00:47:54,400 --> 00:47:58,160
for them, but you'd also don't need to be a jerk Right. About the

775
00:47:58,160 --> 00:48:01,995
way you say it either. There's a a guy that I just

776
00:48:01,995 --> 00:48:05,375
discovered. I Alan something. Anyways, he's a he's a preacher

777
00:48:05,835 --> 00:48:07,775
kinda guy. And

778
00:48:09,410 --> 00:48:12,869
somebody at my church is like I I mentioned the name Joyce Meyer.

779
00:48:13,250 --> 00:48:16,955
And she's like, well, you do and without getting into a religious discussion,

780
00:48:16,955 --> 00:48:19,915
but she's like, do you do know she's a false prophet? I'm like, wait. What?

781
00:48:19,915 --> 00:48:23,595
I'm never I'm like, I've seen Joyce. She seems pretty cool. And there's a guy

782
00:48:23,595 --> 00:48:27,300
on YouTube, and about every 9th

783
00:48:27,300 --> 00:48:31,140
video is him explaining and he, of course, he has some

784
00:48:31,140 --> 00:48:34,260
sort of scripture, you know, Jonah blah blah blah. This is why I have to

785
00:48:34,260 --> 00:48:37,925
do this. And then he just trashes another pastor, and

786
00:48:37,925 --> 00:48:41,444
they're all much more popular than he is. And I'm like, I'm smelling the

787
00:48:41,444 --> 00:48:44,730
marketing thing here that maybe that's what his whole thing is. And I'm like Too

788
00:48:44,730 --> 00:48:48,250
bad. It's too bad. It's just it it's the worst kind of

789
00:48:48,250 --> 00:48:51,790
marketing. Yeah. Gary says one YouTuber I respect is,

790
00:48:52,815 --> 00:48:56,494
is it Curtis Judd or Judd Curtis? I never know. But, anyway, that guy, his

791
00:48:56,494 --> 00:49:00,150
audio tech reviews are always detailed, and he always does the

792
00:49:00,150 --> 00:49:03,670
pros and cons in the opening seconds of the video and the and great

793
00:49:03,670 --> 00:49:07,350
audio samples. It's awesome. Yeah. I like, I I always thought it was Curtis

794
00:49:07,350 --> 00:49:11,165
Judd, but maybe he's Judd I mean, whoever. That guy. You know him when

795
00:49:11,165 --> 00:49:14,965
you see him. Gordon's got some follow-up, which is great. The difference with

796
00:49:15,085 --> 00:49:18,720
between entrepreneur and John Lee Dumas is

797
00:49:18,720 --> 00:49:22,320
entrepreneurs still using the name for their media product and services.

798
00:49:22,320 --> 00:49:25,904
So even after a a number of years, they have the right to protect and

799
00:49:25,904 --> 00:49:29,505
rely on. And that's the other thing. And that's the key there. They

800
00:49:29,505 --> 00:49:33,265
they have the right to protect it, which means they can get into

801
00:49:33,265 --> 00:49:36,610
court. Right? And that's what you wanna avoid at that at that point. It doesn't

802
00:49:36,610 --> 00:49:39,890
mean it's a judgment on you or you can't do it. This means they can

803
00:49:39,890 --> 00:49:43,174
take you to court and sue you for it. Well, that's the other thing. Yeah.

804
00:49:43,174 --> 00:49:46,934
Gary says here, I saw a video about a guitar teaching system, and the guy

805
00:49:46,934 --> 00:49:50,775
just totally trashed it. And they sent their lawyers for him. I've been in

806
00:49:50,775 --> 00:49:54,300
that. Yeah. I just I disclosed I work for Lipson in a

807
00:49:54,300 --> 00:49:57,980
company, you know, let me play with their stuff. And then I

808
00:49:57,980 --> 00:50:00,619
said I didn't like it. And they sent the dogs after me. And I'm like,

809
00:50:00,619 --> 00:50:03,545
wait. What? Yeah. So that was fun. I also

810
00:50:04,085 --> 00:50:07,605
accidentally Hold hold on just before you get off that point. The other

811
00:50:07,765 --> 00:50:11,170
I've watched a lot of reviewers to your to you in your

812
00:50:11,170 --> 00:50:15,010
situation where they get something and they don't like it, and then

813
00:50:15,010 --> 00:50:17,990
they go back to the who gave it to them and say, hey,

814
00:50:18,865 --> 00:50:22,625
All these things I didn't like. I'm gonna publish this, or

815
00:50:22,625 --> 00:50:25,345
do you want me just to give it back? That's what I do. I do

816
00:50:25,345 --> 00:50:28,980
that now. But, yeah, also, don't say they're a bunch of liars and you should

817
00:50:28,980 --> 00:50:32,520
never do business with them. Well, that's a classic. That's a classic.

818
00:50:34,260 --> 00:50:37,625
That was a Dave Jackson classic. What not to do.

819
00:50:37,625 --> 00:50:41,464
Yes. Exactly. You know what not to say. Yeah. Learn from me.

820
00:50:41,464 --> 00:50:45,260
Don't do what I do. Don't do what I say. Yeah. I've had my

821
00:50:45,260 --> 00:50:49,020
moments. I'm sorry. I cut you off there. No. But it's just the thing

822
00:50:49,020 --> 00:50:52,140
was in the article that I put in the chat room, and I'll have it

823
00:50:52,140 --> 00:50:55,565
in the show notes. James Cridland was talking about this,

824
00:50:55,865 --> 00:50:59,145
and he said and and, Gordon, you can correct me if and if you wanna

825
00:50:59,145 --> 00:51:02,809
pop in, you can. The link's there at the top of the screen. James

826
00:51:02,809 --> 00:51:06,569
said he got a trademark for $900, and that seemed

827
00:51:06,569 --> 00:51:09,690
a little cheap. I I was thinking at least

828
00:51:10,415 --> 00:51:13,535
like, I was thinking 1500. And then the other thing you have to and this

829
00:51:13,535 --> 00:51:17,315
is the part I don't know, is once you get a trademark,

830
00:51:18,300 --> 00:51:21,660
you then have to defend it. And I was looking at

831
00:51:21,660 --> 00:51:25,360
places where you, you know, like, whatever trademark

832
00:51:25,500 --> 00:51:29,145
farm or whatever it was. You know, there are all these different trademarks for us,

833
00:51:29,145 --> 00:51:32,305
but they all were like, oh, it's x amount to get the trademark, and then

834
00:51:32,365 --> 00:51:36,170
you hire us, and it's x amount a year to then

835
00:51:36,310 --> 00:51:39,770
defend it. So if somebody's trying to use school of podcasting.com

836
00:51:40,230 --> 00:51:43,935
or whatever, and that's now the good news is and I'm not an accountant or

837
00:51:43,935 --> 00:51:47,775
even play 1 on TV, but I'm pretty sure that's a a fee you

838
00:51:47,775 --> 00:51:51,619
could claim as an expense on your taxes. So but it still means

839
00:51:51,619 --> 00:51:55,140
you gotta have a couple grand in the in the kitty to,

840
00:51:55,540 --> 00:51:58,900
to pay for that. Yeah. Yeah. You gotta defend it. The the other I mean,

841
00:51:58,900 --> 00:52:02,185
you could the other route you can go is just be super generic

842
00:52:02,645 --> 00:52:06,005
and use words that aren't that, you

843
00:52:06,005 --> 00:52:09,605
know, like peanut butter. Like, you know, that we're the peanut butter

844
00:52:09,605 --> 00:52:13,090
podcast. Well, that's a pretty common

845
00:52:13,090 --> 00:52:16,850
term. Right? And so maybe maybe the peanut butter folks would come after

846
00:52:16,850 --> 00:52:20,664
you. I don't know. Jiffy. Jiff. That's it. Jiff

847
00:52:20,664 --> 00:52:24,105
and Peter Pan gang up on you. I thought it was just Jiff. Just j

848
00:52:24,105 --> 00:52:27,500
I f. Good day, Jeff. Jif is, the

849
00:52:27,500 --> 00:52:31,280
popcorn. Oh, right. Yeah. With the weird little

850
00:52:31,580 --> 00:52:35,365
sultan's hat that comes out that of the pan. The stove. Remember

851
00:52:35,365 --> 00:52:38,285
the stovetop? Yeah. Was it that you would put on it? You can't even buy

852
00:52:38,325 --> 00:52:41,925
can you buy those anymore? Is that even a What was

853
00:52:41,925 --> 00:52:45,320
interesting about that? This tells you how bored we were in the

854
00:52:45,320 --> 00:52:49,160
seventies that that was entertainment. And, b, 9 times out

855
00:52:49,160 --> 00:52:52,755
of 10, you burnt it. So you after you burned your hands

856
00:52:52,755 --> 00:52:56,535
trying to because it made basically a fishbowl of popcorn.

857
00:52:56,595 --> 00:53:00,390
Not not safe at all. Yeah. And, yeah, that was what did you do

858
00:53:00,390 --> 00:53:04,230
before microwaves? Well, we we put this thing on a stove, but

859
00:53:04,230 --> 00:53:07,945
it was fun, you know, to watch. Were big. Air poppers were

860
00:53:08,185 --> 00:53:11,645
huge. I mean, remember all the different brands and you get it. Healthy

861
00:53:11,705 --> 00:53:15,465
popcorn. And then it would, it would shoot it out the front. And And

862
00:53:15,465 --> 00:53:18,890
then everybody said, well, yeah, it tastes like cardboard. I'm like, yes.

863
00:53:18,890 --> 00:53:22,730
Until you just tell you put it. Some

864
00:53:22,730 --> 00:53:26,405
of them had a top where you could put butter in you'd put butter in

865
00:53:26,405 --> 00:53:30,245
a in a in a container on top. And while it was popping

866
00:53:30,245 --> 00:53:33,225
the corn, it would melt the butter, and then you could Right.

867
00:53:33,799 --> 00:53:37,559
Put the delicious butter in it. Yeah. Do you? Still? I

868
00:53:37,559 --> 00:53:41,115
have a well, I have the thing that it's a

869
00:53:41,115 --> 00:53:44,475
little basically, a hot plate with a dome over it. And you put the oil

870
00:53:44,475 --> 00:53:47,595
in, you put the popcorn, and then it it turns this little cable so it

871
00:53:47,595 --> 00:53:51,200
spins it. Because I used to do that. Like, my mom had a recipe.

872
00:53:51,420 --> 00:53:55,100
This much butter, you had to throw some Crisco in there. It was a handful

873
00:53:55,100 --> 00:53:58,375
and a half of yellow popcorn and then, like, just a half a

874
00:53:58,535 --> 00:54:02,375
handful of white popcorn. But the fun part is you would spin it, and it

875
00:54:02,375 --> 00:54:06,135
had these vents for, you know, steam. And the fun part was never make

876
00:54:06,135 --> 00:54:09,840
popcorn without a shirt on because once that thing starts popping, grease

877
00:54:09,840 --> 00:54:13,680
starts flying out of the the air holes. And it was, it

878
00:54:13,680 --> 00:54:17,465
was always kinda like, well, how how hurt am I gonna get making popcorn this

879
00:54:17,465 --> 00:54:20,985
time? Because to me, if you cut me, I will bleed

880
00:54:20,985 --> 00:54:24,190
popcorn. That's one of those things I could just not get enough of. So delicious.

881
00:54:24,270 --> 00:54:27,790
It's amazing what we allowed in the seventies, the front

882
00:54:27,790 --> 00:54:31,630
flying grease and things like that where, you know, we smoked in the

883
00:54:31,630 --> 00:54:35,475
house. Yeah. The good

884
00:54:35,475 --> 00:54:39,155
old days. Oh, the good old seventies. Yeah. On that

885
00:54:39,155 --> 00:54:42,870
$900, Gordon has chimed in. $900 is low. Yeah. I thought

886
00:54:43,350 --> 00:54:47,110
so. That's probably excluding the government cost. So, yeah, it's it's one of those things

887
00:54:47,110 --> 00:54:50,630
that you know, it's Jim said the if you're taking this seriously

888
00:54:51,694 --> 00:54:54,974
you know, because it's one of those things it's probably one because I need to.

889
00:54:54,974 --> 00:54:57,694
I like, the school I shouldn't say that out loud. It was like, I'm gonna

890
00:54:57,694 --> 00:55:01,470
go get a trademark. But I have You've had it for a long

891
00:55:01,470 --> 00:55:04,589
time. Yeah. I've had it for 2,005, but I it's Yeah. And you you have

892
00:55:04,589 --> 00:55:08,285
proof going back. You know, I I do. So from from time to

893
00:55:08,285 --> 00:55:11,724
time, I get asked from from for my day

894
00:55:11,724 --> 00:55:15,530
job, hey, do you have things that you've said about

895
00:55:15,670 --> 00:55:19,130
this going back in your videos to this day?

896
00:55:19,430 --> 00:55:23,270
Because some, you know, somebody's disputing something. And and so you you

897
00:55:23,270 --> 00:55:26,775
have a lot of material there. That's for Yeah. That's for. That's where your

898
00:55:26,775 --> 00:55:30,135
website becomes important too, publish dates and some of those kinds of

899
00:55:30,135 --> 00:55:33,895
things. Yeah. We are on a popcorn roll. Gary says, who remembers burn

900
00:55:33,895 --> 00:55:37,339
pop corn in the work microwave? Oh, yeah. That that never goes over well.

901
00:55:37,480 --> 00:55:41,160
We're Bowden now. That's for Bowden to make popcorn. See, I'm weird. I

902
00:55:41,160 --> 00:55:44,964
like it ever so slightly burnt. Just a little. Oh. It it

903
00:55:44,964 --> 00:55:48,325
kinda gives it a weird barbecue flavor, but it does make the house stink. The

904
00:55:48,325 --> 00:55:51,829
movie scotch then. If you were if you were a whiskey drinker, you'd like

905
00:55:51,829 --> 00:55:55,589
Scotch. Todd the Gator says, the movie theater still use

906
00:55:55,589 --> 00:55:59,295
the spinning wheel. Yes. And it's a proven, it's a proven

907
00:55:59,435 --> 00:56:03,195
method. I mean, you can't, the movie theaters, when you, when you have to make

908
00:56:03,195 --> 00:56:06,340
a metric ton, I'll use, we'll leave that word out. Yeah. When you have to

909
00:56:06,340 --> 00:56:09,940
make a metric ton of popcorn every single night. And there's

910
00:56:09,940 --> 00:56:13,595
something about that movie theater popcorn. I don't know. It's it's terrible and

911
00:56:13,595 --> 00:56:17,435
delicious all at the same time. Fake butter that just

912
00:56:17,435 --> 00:56:21,160
screams diarrhea if you put too much on it. I can't stop eating

913
00:56:21,160 --> 00:56:24,620
it. And you can't stop eating it. Yeah. I Can't stop. Won't stop. I'm

914
00:56:24,680 --> 00:56:28,220
sorry. And the beauty of that is you've eaten

915
00:56:28,425 --> 00:56:31,865
at least 3 fourths of the giant bucket the size of your head, and you're

916
00:56:31,865 --> 00:56:35,645
still halfway through the trailers. Like, you haven't even got to the movie yet.

917
00:56:35,970 --> 00:56:39,510
And then you you know, the gallon of of Coke, you know,

918
00:56:39,730 --> 00:56:43,410
and then the the joy that is, okay, I'm I'm just gonna hold

919
00:56:43,410 --> 00:56:47,165
it for, you know, and then you're watching, you know, some sort of

920
00:56:47,165 --> 00:56:50,925
superhero movie that's 2 and a half hours long. So Doctor has one

921
00:56:50,925 --> 00:56:54,760
last thing on the transcript thing. If you did reach out to them,

922
00:56:54,900 --> 00:56:58,740
let's say after the 5 year mark and they said, no. I'm not gonna

923
00:56:58,740 --> 00:57:02,575
sell you my name or my feed. And it's after

924
00:57:02,575 --> 00:57:06,115
5 years. To me, it Run. Yeah. I'm like Run.

925
00:57:06,575 --> 00:57:10,110
If they're if listen. If it's been 5 years and they are still saying no,

926
00:57:10,190 --> 00:57:13,870
if you do something along those lines, they are I'm I'm not saying

927
00:57:13,950 --> 00:57:16,350
You just put a bull's eye on your back. You're like, they're gonna be watching.

928
00:57:16,350 --> 00:57:19,994
You don't do something different. Yeah. Do something different. So

929
00:57:20,214 --> 00:57:23,015
let's see. We've got fun things. I'm gonna show you a fun tool in a

930
00:57:23,015 --> 00:57:26,420
minute that I found, and then Tim has a question about

931
00:57:26,740 --> 00:57:30,099
newsletters. We're gonna get to that. But right now would be a great

932
00:57:30,099 --> 00:57:33,619
time to talk about, except I have to go back to the first slide, which

933
00:57:33,619 --> 00:57:37,214
I didn't do. And this, of course, is oh, I oh, I can do that.

934
00:57:37,214 --> 00:57:40,974
I can jump right to page 1. Yeah. Our awesome supporters. We love

935
00:57:40,974 --> 00:57:44,410
them. We need them. They're awesome. You can be an awesome supporter by going to

936
00:57:44,410 --> 00:57:48,010
ask the podcast coach.com/awesome. And this

937
00:57:48,010 --> 00:57:50,589
show is brought to you by the school of podcasting.com

938
00:57:51,805 --> 00:57:55,565
where you get courses to walk you through from everything. We had somebody join

939
00:57:55,565 --> 00:57:59,245
up last night that is a flight attendant from

940
00:57:59,245 --> 00:58:03,080
Brazil. She's awesome, and she's going to be doing a show about

941
00:58:03,080 --> 00:58:06,760
stories about flight attendants and what happens in the sky. So

942
00:58:06,840 --> 00:58:10,635
but she got that through coaching, 1 on 1 coaching, unlimited 1 on 1

943
00:58:10,635 --> 00:58:14,475
coaching, and, of course, the awesome podcasting community. So besides flight

944
00:58:14,475 --> 00:58:17,920
attendants, we've got comedy writers. We got a couple of retired

945
00:58:17,920 --> 00:58:21,380
pastors. We have I think here, we have psychologists.

946
00:58:21,760 --> 00:58:25,265
A lot of great people, and they're doing podcasts. And Ask the Podcast

947
00:58:25,265 --> 00:58:28,945
Coach runs on PodPage now here's the thing, the tied in to what we're talking

948
00:58:28,945 --> 00:58:32,510
about, I asked Brendan. I said, hey. Can I buy the

949
00:58:32,510 --> 00:58:33,569
domains tripodpage.comandlearnpodpage.com

950
00:58:36,510 --> 00:58:40,269
because you own the copyright and the trademark to pod page? He's

951
00:58:40,269 --> 00:58:43,675
like he's like and he goes, why are you buying those? And I go, well,

952
00:58:43,675 --> 00:58:47,435
try PodPage I'm gonna use for my affiliate link. And learn PodPage, I'm gonna make

953
00:58:47,435 --> 00:58:51,140
a free course. And as both of those were promoting his service, he's like,

954
00:58:51,140 --> 00:58:54,579
well, by all means. You know? And I'm like, alright. Cool. But I should've, like,

955
00:58:54,579 --> 00:58:58,375
printed out that email and had him sign it or something. But so far, Brent

956
00:58:58,375 --> 00:59:02,015
and I are buddies. At least keep at least keep it. Right? I mean, at

957
00:59:02,015 --> 00:59:05,694
least keep it somewhere so you've got it. Yeah. And, we are using

958
00:59:05,694 --> 00:59:09,390
Ecamm. So if you wanna check out Ecamm for live streaming, go to ask the

959
00:59:09,390 --> 00:59:13,150
podcast coach.com/ecamm. And if you need more Jim

960
00:59:13,150 --> 00:59:16,915
Colson, there he is. Theaverageguy.tv is where you

961
00:59:16,915 --> 00:59:20,595
can check out Home Gadget Geeks. And is this the next slide? It is.

962
00:59:20,595 --> 00:59:23,270
It's time for the awesome

963
00:59:23,970 --> 00:59:25,990
wheel, O'Neige. Yes.

964
00:59:28,210 --> 00:59:31,995
And this is one of those things that's gamifying things makes it fun.

965
00:59:31,995 --> 00:59:34,715
I've had people say, how do I get my name on the wheel? I'm like,

966
00:59:34,715 --> 00:59:38,335
$20 a month? Part. Yeah. It's my favorite. So everybody should

967
00:59:38,370 --> 00:59:41,430
give you $20 just to get on this wheel. It's so much fun.

968
00:59:42,050 --> 00:59:45,570
Right. We should add the, crap. I forget the name of the

969
00:59:45,570 --> 00:59:48,474
cartoon already. AT Aquafine

970
00:59:49,494 --> 00:59:53,335
Aqua Teen Aqua Aqua Teen. Teen Hunger Force. Yes. But don't

971
00:59:53,335 --> 00:59:56,910
dance? I'm sorry about that. The link to that, by the way, Aqua

972
00:59:56,910 --> 01:00:00,670
Teen Hunger Force podcast will be a link in the show notes. But we will

973
01:00:00,670 --> 01:00:04,425
shuffle it just so nobody thinks we're cheating, and we will let it

974
01:00:04,425 --> 01:00:08,045
spin. Will it be Glenn? Will it be Ralph? Will it be Ross? Who knows?

975
01:00:08,185 --> 01:00:11,965
Will it be and it's spinning. It's going round and round,

976
01:00:12,240 --> 01:00:16,000
and it looks like it might be Flame Alive podcast. There you

977
01:00:16,000 --> 01:00:19,380
go. Because hey. When when do the Olympics start in France?

978
01:00:20,165 --> 01:00:23,605
This summer. Yeah. Right around the corner. I'm in July, August,

979
01:00:23,605 --> 01:00:27,125
something. Yeah. Keep the Flame Alive pod, if I remember right, is their

980
01:00:27,125 --> 01:00:30,710
website. I'll put a link to that out in the show notes, but thank you,

981
01:00:30,710 --> 01:00:34,150
ladies. They cover and the beautiful thing is they've actually got to

982
01:00:34,150 --> 01:00:37,835
cover the Olympics. So how cool is

983
01:00:37,835 --> 01:00:41,595
that that you're a podcaster and you get to go to the Olympics?

984
01:00:41,595 --> 01:00:45,220
That is very, very cool. So with that, as we wrap up

985
01:00:45,220 --> 01:00:49,060
our supporter segment here, you can, you know hey. Look. If I'm saving

986
01:00:49,060 --> 01:00:52,825
you time right now, am I saving you money? Am I saving you headaches? Am

987
01:00:52,825 --> 01:00:56,665
I keeping you educated so that you can serve your podcast clients

988
01:00:56,665 --> 01:01:00,205
better? But then maybe you should think about becoming an awesome supporter

989
01:01:00,280 --> 01:01:04,120
at ask the podcast coach.com/awesome. And, of course, if you are

990
01:01:04,120 --> 01:01:07,724
a $20 person, not only do you get your name on the wheel, but you

991
01:01:07,724 --> 01:01:10,865
get your website listed at ask the podcast coach.com/awesome.

992
01:01:11,964 --> 01:01:14,464
So thanks to all our awesome supporters.

993
01:01:15,380 --> 01:01:19,140
And I found a new toy. I've been playing with this because I'm I'm

994
01:01:19,140 --> 01:01:22,280
getting ready to start the Your Podcast

995
01:01:22,580 --> 01:01:26,085
website. So I'm starting to play with website tools. And I found

996
01:01:26,085 --> 01:01:29,924
one that's kinda cool and kinda creepy at

997
01:01:29,924 --> 01:01:33,525
the same time. And this is if you go to support this show dot

998
01:01:33,525 --> 01:01:37,210
com / mouseflow, that is my

999
01:01:37,210 --> 01:01:40,730
affiliate link. And here's the fun thing. I just started using it,

1000
01:01:40,730 --> 01:01:44,295
obviously, so there's only, like, 3 days of data here. But if I

1001
01:01:44,295 --> 01:01:47,595
go here, I can see here where someone was here for 10 minutes

1002
01:01:48,135 --> 01:01:51,609
from Surat, India

1003
01:01:51,609 --> 01:01:55,369
maybe? I'm not sure what that flag is. But at any

1004
01:01:55,369 --> 01:01:58,730
rate, I can come here's one here. Yeah. These are some overseas

1005
01:01:58,730 --> 01:02:02,195
people. Somebody here 9 hours ago

1006
01:02:02,415 --> 01:02:06,095
from DuckDuckGo, they found the question of the month. So if I click on this

1007
01:02:06,095 --> 01:02:09,880
now, I can watch what

1008
01:02:09,880 --> 01:02:13,560
they did on my website. So we're watching their mouse go

1009
01:02:13,560 --> 01:02:17,375
around. They're scrolling up. They're trying to figure out, do I upload an image,

1010
01:02:17,375 --> 01:02:21,135
or do I click on something? And they're not sure what to

1011
01:02:21,135 --> 01:02:24,595
do. So this is great if you're like, why am I not getting anybody

1012
01:02:25,360 --> 01:02:29,200
subscribing to the show? It's kinda frustrating because you're watching

1013
01:02:29,200 --> 01:02:33,040
this going, just click the box. It's right there. Click begin upload.

1014
01:02:33,040 --> 01:02:36,795
Yeah. That's all you have to do. You know? And, suddenly they sound like

1015
01:02:36,795 --> 01:02:39,935
Seinfeld. Just click the button. It's right there. What's wrong with you?

1016
01:02:40,155 --> 01:02:43,950
Oh, these people. So I I guess he's thoroughly yeah. I

1017
01:02:43,950 --> 01:02:47,550
guess he's thoroughly confused here. But it's what here's the

1018
01:02:47,550 --> 01:02:50,925
cool thing about it is you get 500

1019
01:02:51,145 --> 01:02:54,905
videos a month for free. Now, obviously, if you get

1020
01:02:54,905 --> 01:02:58,445
more, you know, like but I get, you know, 5,000 views

1021
01:02:58,825 --> 01:03:02,620
a month. Yeah. It's support this show.com. I'll throw

1022
01:03:02,620 --> 01:03:05,980
this in the chat room. Can't remember. I think it's

1023
01:03:05,980 --> 01:03:09,825
s. Support this show.com/mouseflow,

1024
01:03:13,485 --> 01:03:17,119
f o w. And it's pretty hand and now the thing I

1025
01:03:17,119 --> 01:03:20,960
loved about it was I have all these buttons for,

1026
01:03:20,960 --> 01:03:24,339
like, you know, join now. Click here to play video.

1027
01:03:24,785 --> 01:03:28,385
Click here to blah blah blah. It's so easy. You you say, do you it's

1028
01:03:28,385 --> 01:03:32,225
like, do you wanna tag your website? And I'm like, as in tag, you're like,

1029
01:03:32,225 --> 01:03:35,930
what does tag mean? They have a really great help section, and you

1030
01:03:35,930 --> 01:03:39,770
click on it. And I just went, clicked on the login button. I'm like, okay.

1031
01:03:39,770 --> 01:03:43,585
And click on the join now button. Okay. Got it tagged. And now I'll be

1032
01:03:43,585 --> 01:03:47,424
able to go in and see stats to see, okay, I had

1033
01:03:47,424 --> 01:03:51,240
x amount of visitors and only, you know, a half a

1034
01:03:51,240 --> 01:03:54,300
percent clicked on the join now button. It's pretty slick.

1035
01:03:54,840 --> 01:03:58,360
And the reason I liked it because there are other ones. There's Hotjar. There's one

1036
01:03:58,360 --> 01:04:01,785
from there's one from Microsoft, I believe, called

1037
01:04:01,785 --> 01:04:05,405
Clarity. And theirs just reeked of,

1038
01:04:05,625 --> 01:04:09,405
like, I don't know what I'm doing here, but it's like you have to change

1039
01:04:09,690 --> 01:04:13,530
your privacy notice if you use this tool. And I'm like, that's kinda

1040
01:04:13,530 --> 01:04:17,130
where I go red flag. I'm like, so and I know there's

1041
01:04:17,130 --> 01:04:20,945
Hotjar. Hotjar is not bad. I've used Hotjar before, but I found this

1042
01:04:20,945 --> 01:04:24,545
one. And because, you know, I know my audience, I'm like, what's their free

1043
01:04:24,545 --> 01:04:28,260
plan look like? And they have a forever free plan. Now it's only 500

1044
01:04:28,260 --> 01:04:32,100
videos a month, but it's just like a good drug dealer. You know, the first

1045
01:04:32,100 --> 01:04:34,995
one's free. And I was like, well, they get you hooked on the free plan.

1046
01:04:34,995 --> 01:04:38,595
And then you're like, oh, wait. I wanna have more videos, or I want the

1047
01:04:38,595 --> 01:04:42,270
data to stick around longer. It's not cheap. I mean, this you're talking a

1048
01:04:42,270 --> 01:04:46,110
$100 a month for the for the growth plan. Yeah. And then the one what's

1049
01:04:46,110 --> 01:04:49,605
the one underneath that? I wanna say it's, like, $30. Starter's $30. Yeah.

1050
01:04:49,605 --> 01:04:53,205
31. So but I was like, but the fact that they had a free plan,

1051
01:04:53,205 --> 01:04:56,240
I was like, well, you know, it's it's a bummer that I can only you

1052
01:04:56,240 --> 01:04:59,040
know, but they need to eat. And I'm sure these videos are not cheap to

1053
01:04:59,040 --> 01:05:01,920
make and host in that whole 9 year. They only host them Yeah. For, like,

1054
01:05:01,920 --> 01:05:05,744
a month. But if you I just thought, and I was like, Rich Graham says

1055
01:05:05,744 --> 01:05:09,525
I've used inspect inspectlet for that.

1056
01:05:09,585 --> 01:05:12,565
So there are a bunch of these. I just happen to come across this one

1057
01:05:12,625 --> 01:05:15,710
when I was I was googling hot jar alternatives.

1058
01:05:16,329 --> 01:05:20,170
And I was like, well, that's kinda fun, you know, and creepy at

1059
01:05:20,170 --> 01:05:22,954
the same time, but it does. If if your goal is to, I want them

1060
01:05:22,954 --> 01:05:26,234
to click on this button. You know? And you can also see how far they

1061
01:05:26,234 --> 01:05:29,740
scroll down. So if your, you know, offers at the

1062
01:05:29,740 --> 01:05:33,260
bottom and they're not scrolling down at all, it's I've seen these

1063
01:05:33,260 --> 01:05:37,045
before. I forget the I Hotjar was the one I used many, many moons ago.

1064
01:05:37,685 --> 01:05:41,444
Record everything? Does it record every every everybody that hits the

1065
01:05:41,444 --> 01:05:45,020
site? Everybody that hits the site. Yeah. So So are you getting more

1066
01:05:45,020 --> 01:05:48,640
than 5,000 there are 5,000 a month

1067
01:05:48,700 --> 01:05:52,545
is the is that bottom of the 500? No. I

1068
01:05:52,545 --> 01:05:56,224
think it's 5 That was 5 100. 5000 recordings a

1069
01:05:56,224 --> 01:05:59,585
month for Starter. On the starter. Right. For

1070
01:05:59,585 --> 01:06:03,250
free. On the starter. 500 for free. Yeah. 5 Yeah. So,

1071
01:06:03,250 --> 01:06:06,550
yeah, I'm I get not a ton of traffic, but more than that.

1072
01:06:07,170 --> 01:06:10,964
Wait. The 5,000. I have to look. That's about probably where I'm at. But here's

1073
01:06:10,964 --> 01:06:14,805
the thing. Did I tell you about my horror story with my my oh,

1074
01:06:14,805 --> 01:06:18,565
dude. I switched, and this is not I'm gonna say this upfront. This is not

1075
01:06:18,565 --> 01:06:22,170
an all in one SEO problem. I'm gonna point the finger at at little old

1076
01:06:22,170 --> 01:06:26,010
me. For whatever reason, all in one SEO had some

1077
01:06:26,010 --> 01:06:29,755
sort of Black Friday deal or whatever it was. And I bought it.

1078
01:06:29,755 --> 01:06:32,954
And I was like so I switched from Yoast to all in one, and it

1079
01:06:32,954 --> 01:06:36,555
seemed like it was like, there there was probably one feature that I was like,

1080
01:06:36,555 --> 01:06:39,730
oh, shiny thing. So I got it, and

1081
01:06:40,030 --> 01:06:43,870
I've been looking at again, I'm getting into more website stuff. And

1082
01:06:43,870 --> 01:06:47,525
I had a guy that was gonna look at it, and he he was using

1083
01:06:47,525 --> 01:06:51,365
Ahrefs, which is a super expensive tool. And he's like, dude, what happened to

1084
01:06:51,365 --> 01:06:54,310
your website? I go, what do you mean? He goes, you were ranking really well

1085
01:06:54,310 --> 01:06:57,930
for some really good keywords. And he goes, about a year and a half ago,

1086
01:06:58,150 --> 01:07:01,605
your website went in the toilet. He goes, what'd you do? And I go, the

1087
01:07:01,605 --> 01:07:05,365
only thing I can think of is I changed my my SEO plug

1088
01:07:05,365 --> 01:07:09,045
in. And he's like, well, he goes, both those are good, you know, whether it's

1089
01:07:09,045 --> 01:07:12,730
Yoast or or all in one. And I'm like, Well, I have a tool

1090
01:07:12,730 --> 01:07:16,349
called Ubersuggest that they have a lifetime deal for, like, $250.

1091
01:07:16,730 --> 01:07:19,494
So I've been I use them off and on. It's kinda funny because if you

1092
01:07:19,494 --> 01:07:23,095
don't use them regularly, when you log in, they yell at you. They're like, we've

1093
01:07:23,095 --> 01:07:26,775
quit updating. Like, you where have you been? Alright. We're not updating

1094
01:07:26,775 --> 01:07:30,600
Dave's stats anymore. And so they're like, we haven't

1095
01:07:30,600 --> 01:07:33,880
crawled your site in a while. Like, what's going on? Like, okay. Here it is.

1096
01:07:33,880 --> 01:07:37,525
And it's like, I can't crawl your site. And I'm like, what do you mean

1097
01:07:37,525 --> 01:07:40,885
can't crawl my site? Like, it's right there. I just just Google it. Nope. So

1098
01:07:40,885 --> 01:07:44,405
I so I went over. I'm like, oh, wait a minute. So I go into

1099
01:07:44,405 --> 01:07:48,190
all in one SEO, and I click on a couple of things. And

1100
01:07:48,190 --> 01:07:52,030
I go into, like, settings, and then I go into advanced. And, you know, where

1101
01:07:52,030 --> 01:07:55,090
you have that just holy cow,

1102
01:07:56,005 --> 01:07:59,765
like, I can't believe this has happened. There's a there's a thing

1103
01:07:59,765 --> 01:08:03,285
called a robot text file on your website, and you're basically it's

1104
01:08:03,285 --> 01:08:07,130
instructions on what you can and can't do. So, like, you can say,

1105
01:08:07,510 --> 01:08:10,890
don't let this person or don't so I had a slash

1106
01:08:11,829 --> 01:08:15,535
whatever it is, no follow, which basically means don't crawl

1107
01:08:15,535 --> 01:08:19,135
my site. Like, the only the only stuff I was getting for it was from

1108
01:08:19,135 --> 01:08:22,354
people that had linked to me or for me going to school of podcasting.com/922.

1109
01:08:24,160 --> 01:08:27,680
I was like, no. You gotta be kidding me. And so what was interesting is

1110
01:08:27,680 --> 01:08:31,359
I turned it off, obviously. And the first thing I was

1111
01:08:31,359 --> 01:08:34,785
never been so happy to get spam in my life. Because the

1112
01:08:34,785 --> 01:08:38,625
minute, like, all of a sudden I'm getting relisted and just

1113
01:08:38,625 --> 01:08:42,329
spit like, 100 of spam messages. And I

1114
01:08:42,329 --> 01:08:46,090
was like, oh, what's going on? So then I looked at my Akismet because, you

1115
01:08:46,090 --> 01:08:49,769
know, I love WordPress. So I go to Akismet. I'm like, what's the deal? I'm

1116
01:08:49,769 --> 01:08:53,035
like, oh, you need to update your credentials, which I went to get them because

1117
01:08:53,035 --> 01:08:56,795
you used to be able to use Akismet for free. Used to.

1118
01:08:56,795 --> 01:09:00,469
Yeah. So you get to pick, but it can't be 0. So I paid

1119
01:09:00,469 --> 01:09:03,910
them some money, got that, and that's not blocking my spam. But it was,

1120
01:09:03,910 --> 01:09:07,750
like, one of those things where as much as we're worried

1121
01:09:07,750 --> 01:09:11,565
about microphones and transcripts and blah blah

1122
01:09:11,565 --> 01:09:15,405
blah, you know, that's the whole point of that show is, hey. I know YouTube

1123
01:09:15,405 --> 01:09:18,770
is the number 2 search engine. The number 1 is Google, and Google needs your

1124
01:09:18,770 --> 01:09:21,970
website. And when I started looking at it, I was like, oh, wait. I think

1125
01:09:21,970 --> 01:09:25,545
I've got a problem here. And I did. So it's kind of fun to

1126
01:09:25,545 --> 01:09:29,005
now fun but sad to go into my Google Analytics

1127
01:09:29,385 --> 01:09:32,890
and see where I was getting no traffic. And now it's just this

1128
01:09:33,770 --> 01:09:37,170
icon taken back off, but it's, and I and

1129
01:09:37,370 --> 01:09:41,070
Yeah. Yeah. The link there's a broken link checker

1130
01:09:41,814 --> 01:09:45,115
that Mhmm. Apparently is now working that didn't used to. And, man,

1131
01:09:45,575 --> 01:09:49,415
I had it was episode 24. I have a

1132
01:09:49,415 --> 01:09:53,160
lot of old episodes that are I'm linking to podcasters

1133
01:09:53,380 --> 01:09:57,060
and services that don't exist any Correct. So I have to go in,

1134
01:09:57,060 --> 01:10:00,775
like, unlink, unlink. And that and, also, it's weird to

1135
01:10:00,775 --> 01:10:04,395
see where you're at. Like, episode 24, my show notes

1136
01:10:04,695 --> 01:10:08,460
were maybe 5 sentences. Was like on today's

1137
01:10:08,460 --> 01:10:11,900
show, we talk with Mark from such and such of the such and such, blah

1138
01:10:11,900 --> 01:10:15,685
blah blah. We also talk about yada yada yada, links to sites. That

1139
01:10:15,685 --> 01:10:19,125
was it. I'm like, man. Okay. Now it's I write a book for my show

1140
01:10:19,125 --> 01:10:22,485
notes. But Yeah. It was it was really weird. So Ken

1141
01:10:22,485 --> 01:10:25,830
Blanchard, he says, do you ever wonder if foreign intelligent

1142
01:10:26,290 --> 01:10:29,909
communities are using the mouse app to backdoor follow? Probably.

1143
01:10:30,210 --> 01:10:33,755
I wouldn't put it past them. Those three letter or foreign intelligence or

1144
01:10:33,755 --> 01:10:37,355
or our own for that matter. Also, if you are in the

1145
01:10:37,355 --> 01:10:41,200
DC area, Ken needs some help. His

1146
01:10:41,200 --> 01:10:44,960
wife needs a little extra care, and he he takes care of her like

1147
01:10:44,960 --> 01:10:48,784
a good man should, but he could use a day off on Friday. And if

1148
01:10:48,784 --> 01:10:52,545
you live in DC, Ken, let's go to pretty sure speak

1149
01:10:52,545 --> 01:10:56,005
life church.com is still there, or just look for Ken Blanchard.

1150
01:10:56,224 --> 01:10:59,900
He's, and Ken has, if I remember right, 2 n's because he's

1151
01:10:59,900 --> 01:11:03,740
he's just that cool. No. Maybe doesn't. Look for Ken Blanchard, Speak Life

1152
01:11:03,740 --> 01:11:07,405
Church or Black Man with a Gun. Although that title makes him sound very scary,

1153
01:11:07,405 --> 01:11:10,765
and he's not. He's a a lovely gentle person that's,

1154
01:11:11,245 --> 01:11:14,330
awesome and he could use some help. So if you're in the DC area and

1155
01:11:14,330 --> 01:11:18,010
wanna help out a really good dude, check him out. But let me go back.

1156
01:11:18,010 --> 01:11:21,449
I forgot I told Tim we'd answer his question. Jim, do you have a

1157
01:11:21,449 --> 01:11:25,175
newsletter for, Home Gadget Geeks of any sort? And on.

1158
01:11:25,175 --> 01:11:29,014
It's off and on. Yeah. So Tim's question is and

1159
01:11:29,014 --> 01:11:31,815
I forgot to do this. I I think I've now fixed this. I figured this

1160
01:11:31,815 --> 01:11:34,780
out. If we do this, that comes up. And then if I push the button

1161
01:11:34,780 --> 01:11:38,460
again manually, it goes back to that. So Oofun, I've I figured out

1162
01:11:38,460 --> 01:11:42,145
just like that. Yeah. So he's saying, look. Is Substack more

1163
01:11:42,145 --> 01:11:45,905
advantageous? Is it more advantageous versus a blog post on

1164
01:11:45,905 --> 01:11:49,204
your website? Instead of 1 or the other, do both

1165
01:11:49,570 --> 01:11:52,390
It would be my answer. I don't know what they do at substack.

1166
01:11:53,330 --> 01:11:57,010
Some sort of magic potion, but I get at least

1167
01:11:57,650 --> 01:12:01,315
let's do this realistically. 3 3 new

1168
01:12:01,315 --> 01:12:04,995
subscribers a week. And over time that for a

1169
01:12:04,995 --> 01:12:08,469
while, when I first started, that's one that I should do every

1170
01:12:08,469 --> 01:12:12,070
week, and it usually ends up being, like, 2 to 3

1171
01:12:12,070 --> 01:12:15,050
weeks out of a month. I don't know that I've done a full month every

1172
01:12:15,295 --> 01:12:19,054
week. And I try to do it on Friday, but I

1173
01:12:19,295 --> 01:12:22,275
it it just keeps growing. And so

1174
01:12:23,200 --> 01:12:26,960
when I had my list on, I think I used to use MailerLite. I

1175
01:12:26,960 --> 01:12:30,640
know I've used ConvertKit. And I was just like, look. I'm not really

1176
01:12:30,640 --> 01:12:34,344
gonna use this because Substack is meant for writers, for

1177
01:12:34,344 --> 01:12:38,105
artists that want to spew their opinion on. It's not really meant for a

1178
01:12:38,105 --> 01:12:41,810
b split testing. Although I did one this week.

1179
01:12:42,030 --> 01:12:45,170
I did a, a webinar with, Thomas

1180
01:12:45,470 --> 01:12:49,250
Umstatt. And it's just fun to say Umstatt because can it sound more German

1181
01:12:49,495 --> 01:12:53,335
junior? And he is a book guru. If you go to, by the way,

1182
01:12:53,335 --> 01:12:57,175
school of podcasting.com/booklaunch, you can see a

1183
01:12:57,175 --> 01:13:01,010
replay of his presentation. But I did that on Substack.

1184
01:13:01,070 --> 01:13:04,670
But they they kind of frown on you just like, buy my

1185
01:13:04,670 --> 01:13:08,255
stuff over and over and over. You're supposed to be communicating with

1186
01:13:08,255 --> 01:13:11,855
people over there. But I I tend to do that, and it's just I don't

1187
01:13:11,855 --> 01:13:15,420
know how they're growing it or why they're growing it. I know they do a

1188
01:13:15,420 --> 01:13:19,120
lot of if you like this, you'll like this kind of stuff

1189
01:13:19,340 --> 01:13:23,100
with their newsletters. Like, hey. You're you're listening to you know, you're

1190
01:13:23,100 --> 01:13:26,114
reading Dave. You might like Tony

1191
01:13:27,215 --> 01:13:30,755
Bo, I think it is, who does something about black podcasting news,

1192
01:13:30,974 --> 01:13:34,360
which is kinda cool. And then there's there's a bunch of people over there, Tink

1193
01:13:34,360 --> 01:13:38,199
Media. And we've all been jumping on Substack. And the thing I like about

1194
01:13:38,199 --> 01:13:41,800
it, it's free. And, you know, normally, I'm not a fan of free because

1195
01:13:41,800 --> 01:13:45,435
that stuff goes out of business. So the first thing I did when I

1196
01:13:45,435 --> 01:13:49,195
looked at it was, can I export the list? Like,

1197
01:13:49,195 --> 01:13:52,960
do I own the list? Or is this an Apple kind of thing where, you

1198
01:13:52,960 --> 01:13:56,320
know, Apple subscriptions, anybody that subscribes to

1199
01:13:56,320 --> 01:13:59,940
that, you don't get the customer information because they're not your customer.

1200
01:14:00,080 --> 01:14:03,755
They're Apple's customer. And I was like, really? So I like the fact that

1201
01:14:03,755 --> 01:14:06,955
Substack, if I ever wanted to move, I could just export my list and go.

1202
01:14:06,955 --> 01:14:10,555
But so far, it's been working great. And what I

1203
01:14:10,555 --> 01:14:13,980
did was, a, I had

1204
01:14:13,980 --> 01:14:17,500
somebody LinkedIn guru said, Dave, do you know that you

1205
01:14:17,500 --> 01:14:20,880
have a LinkedIn newsletter and you have one edition?

1206
01:14:21,505 --> 01:14:24,965
So I set it up and forgot about it. So I take my

1207
01:14:25,665 --> 01:14:29,429
Substack newsletter, which is really just like it's a paragraph

1208
01:14:29,429 --> 01:14:33,050
of, like, what's going on behind the scenes. Then there's a

1209
01:14:33,349 --> 01:14:37,190
like I mentioned, like, I'm now selling my audiobook. It's not even done

1210
01:14:37,190 --> 01:14:41,015
yet, but I'm doing a thing where if you go to

1211
01:14:41,015 --> 01:14:44,535
school of podcasting.com/audiobook, you can buy it

1212
01:14:44,535 --> 01:14:48,250
now, and the first, like, two chapters are there. But if

1213
01:14:48,250 --> 01:14:51,850
you're an early adopter, I'm gonna give you a channel to where you can ask

1214
01:14:51,850 --> 01:14:54,970
me questions as you listen to the book. And part of that will then be

1215
01:14:54,970 --> 01:14:58,705
the bonus content for the book, which will include a shout out to you.

1216
01:14:59,005 --> 01:15:02,445
And so that's that was in there. And then there's a what caught my

1217
01:15:02,445 --> 01:15:06,170
eye. So, like, I I learned about Moxie. If you're

1218
01:15:06,170 --> 01:15:10,010
a entrepreneur or freelancer, Moxie is a pretty cool tool. So if you're

1219
01:15:10,010 --> 01:15:13,369
using your podcast as a business so there's that

1220
01:15:13,369 --> 01:15:16,925
part. And that's really it. It's to me, I look at it and go, this

1221
01:15:16,925 --> 01:15:20,485
is the dumbest newsletter ever. And I have people say, I love your

1222
01:15:20,485 --> 01:15:24,240
newsletter because I can read it in about 2 minutes. It's just here's what's going

1223
01:15:24,240 --> 01:15:27,780
on. Links, links, links, links in, like, headings to show what the links are.

1224
01:15:27,920 --> 01:15:31,220
And then what I started doing with my latest one

1225
01:15:31,925 --> 01:15:35,364
was I mean, like, hey, here's the title of last week's ask the podcast

1226
01:15:35,364 --> 01:15:38,885
coach, and it'll say ask the podcast coach. And I'm now

1227
01:15:38,885 --> 01:15:42,689
putting follow buttons after that. So if somebody really wants

1228
01:15:42,889 --> 01:15:46,650
like, you know what? I always see these titles from ask the podcast coach. Now

1229
01:15:46,650 --> 01:15:50,250
they're gonna be able to click on follow because if you're using podpage, which we

1230
01:15:50,250 --> 01:15:52,655
are, if you go to ask the podcast coach.com/follow,

1231
01:15:54,235 --> 01:15:57,695
all the links are there that you've put in for Apple and Spotify.

1232
01:15:58,074 --> 01:16:01,700
And I was gonna say Google, not next week because

1233
01:16:01,700 --> 01:16:05,460
there's no show next week, but also there's you will still have Google. But come

1234
01:16:05,460 --> 01:16:08,820
April 2nd, Google Podcast, that

1235
01:16:08,820 --> 01:16:12,505
button won't really work. And per

1236
01:16:12,505 --> 01:16:16,345
Libsyn per Google from Libsyn, they're not gonna redirect

1237
01:16:16,345 --> 01:16:19,500
that, which how stupid is that? Why wouldn't you redirect

1238
01:16:20,039 --> 01:16:23,639
it to YouTube Music? And per James Cridlin, it's because you

1239
01:16:23,639 --> 01:16:27,465
can't link to a show in YouTube Music. How stupid is

1240
01:16:27,465 --> 01:16:30,685
that? Which is why I'm not sending people. I'm like, use Podorama.

1241
01:16:30,985 --> 01:16:34,745
Use Podcast Guru. Use Podcast Addict if you're on an Android

1242
01:16:34,745 --> 01:16:38,470
phone. But so for me, you know, I I

1243
01:16:38,470 --> 01:16:41,910
like the fact that to get back to Tim's question,

1244
01:16:41,910 --> 01:16:45,665
blog or newsletter. I would put it on

1245
01:16:45,665 --> 01:16:49,125
my my website. If you wanted to, you could have chat gpt

1246
01:16:49,665 --> 01:16:53,340
kinda rewrite it for you maybe if you're worried about duplicate content because your

1247
01:16:53,420 --> 01:16:57,179
Substack is also a website, but do them both. But

1248
01:16:57,179 --> 01:17:00,860
I I I don't know what's going on with Substack, but and and, again, I'm

1249
01:17:00,860 --> 01:17:04,344
not I'm not giddy about 5 new listeners or 5 new

1250
01:17:04,344 --> 01:17:07,945
subscribers. I just know I didn't used to get that when I was on a

1251
01:17:07,945 --> 01:17:11,680
dedicated, you know, newsletter thing. So what's, when you

1252
01:17:11,680 --> 01:17:15,360
do a newsletter, what's usually in yours? It it was just

1253
01:17:15,360 --> 01:17:18,580
personal advice or not advice, but just a personal updates

1254
01:17:19,165 --> 01:17:23,005
and such. It I I always go back

1255
01:17:23,005 --> 01:17:26,844
and forth with with those newsletters. Sometimes I'll get really good at it

1256
01:17:26,844 --> 01:17:29,869
for a while. Yeah. If you're gonna do them, you gotta do them regular. I

1257
01:17:29,869 --> 01:17:33,630
saw an interesting thing this week. A good friend of mine, Cody Wheat,

1258
01:17:33,630 --> 01:17:37,475
who used to do shots of history, he's called in here before as a and

1259
01:17:37,475 --> 01:17:40,935
asked some questions. He did a podcast called shots of history.

1260
01:17:41,715 --> 01:17:45,000
Ran out of time. Life got busy. He got a, you know, he got a

1261
01:17:45,000 --> 01:17:48,520
job that was very, very demanding during the pandemic and

1262
01:17:48,520 --> 01:17:51,719
decided to kind of end the show. And I was sad because I really liked,

1263
01:17:51,719 --> 01:17:54,675
you know, I really liked it was history of a lot of things going on

1264
01:17:54,675 --> 01:17:57,875
here in the United States around the history of alcohol and some of those things.

1265
01:17:57,875 --> 01:18:01,710
I enjoyed it. Well, he just recently turned that into a to

1266
01:18:01,710 --> 01:18:05,389
a daily post. So it's called shots of history, and he's

1267
01:18:05,389 --> 01:18:09,070
writing a little bit of content every day and it lands in your inbox

1268
01:18:09,070 --> 01:18:11,575
or you can go to his site and do it. So I thought it was

1269
01:18:11,575 --> 01:18:14,935
interesting. He went from audio to written

1270
01:18:14,935 --> 01:18:18,615
content every day, and that's what he has time for and can put

1271
01:18:18,615 --> 01:18:22,460
together and make it work. And maybe someday the podcast will come back,

1272
01:18:22,460 --> 01:18:26,239
but maybe a great way, based on what he has time availability

1273
01:18:26,620 --> 01:18:30,344
for, great way to keep a podcast feed going because

1274
01:18:30,344 --> 01:18:34,105
he could reach out, you know, to those individuals and say, hey. I'm doing this

1275
01:18:34,105 --> 01:18:37,840
now as a as a site as opposed to a podcast. So I found that

1276
01:18:37,840 --> 01:18:41,600
kind of interesting, a way to make it work for him, you know,

1277
01:18:41,600 --> 01:18:44,695
if he didn't have time to sit down and do audio. Yeah. That's still kind

1278
01:18:44,695 --> 01:18:48,295
of a head scratcher because the the time

1279
01:18:48,295 --> 01:18:51,275
consuming part of that is coming up with the content.

1280
01:18:52,110 --> 01:18:55,550
His poster short. There are 2 3 there are 3 paragraphs, and it's

1281
01:18:55,550 --> 01:18:59,390
historical stuff that, you know, you can grab some stuff. And he

1282
01:18:59,470 --> 01:19:03,055
maybe he's a really good writer. And and that stuff

1283
01:19:03,055 --> 01:19:06,755
comes rather quick to him as opposed to sitting down.

1284
01:19:07,055 --> 01:19:10,790
Listen, his his podcasts were really, really involved. At one point,

1285
01:19:10,790 --> 01:19:14,630
he was he kinda did a chronology of of the entire time

1286
01:19:14,630 --> 01:19:18,335
of prohibition. And you're like, that's a lot of work, right, from

1287
01:19:18,335 --> 01:19:21,855
a podcast perspective. You know? Because I think people

1288
01:19:21,855 --> 01:19:25,455
expect podcasts to be, you know, half an

1289
01:19:25,455 --> 01:19:29,280
hour, 15, 20 minutes, half an hour for that kind of stuff. His written

1290
01:19:29,280 --> 01:19:32,980
content is now literally 5 minutes of reading. You know?

1291
01:19:33,360 --> 01:19:37,025
I guess. Because to me, I'm like, again, you could do it super

1292
01:19:37,025 --> 01:19:40,405
lo fi and just go, welcome to A Shot of History.

1293
01:19:40,625 --> 01:19:44,245
Today's topic is this. Read your blog post, hit stop,

1294
01:19:44,630 --> 01:19:48,470
upload it. You know? You could. Yeah. He's he's he's gone the written

1295
01:19:48,470 --> 01:19:52,195
format. That's what he's that's and maybe he's got some help, you

1296
01:19:52,195 --> 01:19:55,395
know, something along those lines. But I just kind of thought it was interesting that

1297
01:19:55,395 --> 01:19:58,675
he'd for now and he was really transparent with the community. I just don't have

1298
01:19:58,675 --> 01:20:02,220
time to podcast. I'm gonna be pushing these out to my

1299
01:20:02,220 --> 01:20:05,680
side on a on a daily basis. We'll see how daily goes

1300
01:20:06,060 --> 01:20:09,705
on writing. You know? Yeah. That's a lot of work too. It's a lot of

1301
01:20:09,705 --> 01:20:13,545
work too. It one daily anything is always, you know, a

1302
01:20:13,545 --> 01:20:17,245
treat. And Rich had a great question.

1303
01:20:17,950 --> 01:20:20,210
I don't know if it's a great question, but it's a good it's a question.

1304
01:20:20,430 --> 01:20:24,190
And I can't find it. He asked, do I have a because

1305
01:20:24,190 --> 01:20:28,015
I'm always like ask the podcast coach.com/whatever. And

1306
01:20:28,015 --> 01:20:30,435
I do if you go to school of podcasting.com/affiliate

1307
01:20:33,455 --> 01:20:36,975
links because I've had people like Rich. Like,

1308
01:20:36,975 --> 01:20:40,650
hey, Do you have a page with all your affiliate stuff?

1309
01:20:41,270 --> 01:20:45,110
And I do. It's just it's at the school of

1310
01:20:45,110 --> 01:20:48,925
podcasting, and I'm over there right now as we speak, except I just typed

1311
01:20:48,925 --> 01:20:52,285
in school of podcast. Most of it's at support this show. What I need to

1312
01:20:52,285 --> 01:20:56,050
do is support this show.com. I need to

1313
01:20:56,050 --> 01:20:59,510
have it if it's 4 0 Ford, go to

1314
01:20:59,810 --> 01:21:03,510
this page with all the affiliate links because it explains there

1315
01:21:03,935 --> 01:21:07,614
that, you know, these are typically either tools I've

1316
01:21:07,614 --> 01:21:11,460
used or I know somebody else who has used them. And

1317
01:21:11,460 --> 01:21:15,300
I just add and then I always this is another mistake I see a

1318
01:21:15,300 --> 01:21:18,980
lot of people do. I have all these links on here and

1319
01:21:18,980 --> 01:21:22,775
all in in theory, most of these links should open to a new

1320
01:21:22,775 --> 01:21:26,474
window. Because if I have them open up

1321
01:21:26,775 --> 01:21:30,110
in the same window, then people lose my website. They go like, oh, cool mouse

1322
01:21:30,110 --> 01:21:33,550
flow. Look. I'm gonna click on this. And then if they go, that's not for

1323
01:21:33,550 --> 01:21:37,389
me, then they gotta go back to School of Podcasting, go to the about

1324
01:21:37,389 --> 01:21:41,215
page, click on affiliate links. So and that was from

1325
01:21:41,755 --> 01:21:45,435
Mark from practicalprepping.info, a member of the

1326
01:21:45,435 --> 01:21:48,650
School of Podcasts. Like, why don't you have a page with just everything? He goes,

1327
01:21:48,650 --> 01:21:52,330
because he's always emailing me going, hey. I'm gonna use, you

1328
01:21:52,330 --> 01:21:56,010
know, ConvertKit or whoever from my email list. You have a link to you. He

1329
01:21:56,010 --> 01:21:59,835
just he's launching a course on prepping and

1330
01:21:59,835 --> 01:22:03,675
is wrong. He says my mouse flow link is wrong. That's

1331
01:22:03,675 --> 01:22:07,400
not good. I did ask them because they're I kinda get

1332
01:22:07,400 --> 01:22:11,239
bummed when different affiliate programs send you right

1333
01:22:11,239 --> 01:22:14,940
to a sign up page. Because unless I've done a good job of explaining

1334
01:22:15,400 --> 01:22:19,065
to you what the tool is, you might need a little

1335
01:22:19,065 --> 01:22:22,685
convincing to, you know, buy something.

1336
01:22:22,985 --> 01:22:26,659
And when an affiliate link is right to the buy button, I'm

1337
01:22:27,039 --> 01:22:30,800
like, And then Libsyn partnered with

1338
01:22:30,800 --> 01:22:34,625
some tool called Bunny something, and you

1339
01:22:34,625 --> 01:22:38,165
can get 20% off. I need to, to look at that.

1340
01:22:38,305 --> 01:22:41,985
And they gave me an affiliate link because usually your

1341
01:22:41,985 --> 01:22:45,390
affiliate link is something like, you know, whatever

1342
01:22:45,610 --> 01:22:48,910
website.com question mark equals

1343
01:22:49,290 --> 01:22:52,990
blah blah blah. And that blah blah blah is your affiliate kind of identification.

1344
01:22:53,945 --> 01:22:57,565
And mine was, you know, question mark equals,

1345
01:22:57,785 --> 01:23:01,485
like, nothing. And I'm like, how do you guys know this is coming from me?

1346
01:23:01,840 --> 01:23:04,900
And what was interesting is the person I was talking to,

1347
01:23:05,360 --> 01:23:09,120
I I don't think I don't know. English may not have

1348
01:23:09,120 --> 01:23:12,705
been his his first language or some, but we definitely had kind of

1349
01:23:12,705 --> 01:23:16,545
a, a problem communicating. And are you as sick

1350
01:23:16,545 --> 01:23:20,340
as double authentication is I am? Oh, yeah. Yeah.

1351
01:23:20,340 --> 01:23:23,380
Yeah. Yeah. It's always like, wait. I I have I have 3 seconds to get

1352
01:23:23,380 --> 01:23:26,905
the link before it goes through. It's I'm trying to get the

1353
01:23:26,905 --> 01:23:30,745
link to here we go. Partner resources. So I I

1354
01:23:30,745 --> 01:23:33,965
love when people use where is my link to

1355
01:23:34,270 --> 01:23:38,030
affiliate logo? Here, just so you guys could see what I'm

1356
01:23:38,030 --> 01:23:41,685
doing. This is the back end of their affiliate program. Yes.

1357
01:23:41,685 --> 01:23:44,824
Here's my how to use the link. Where is my link, though?

1358
01:23:45,525 --> 01:23:48,485
You know, I'll it'll be in the show notes. Did you do did you do

1359
01:23:48,485 --> 01:23:52,150
it? Do you do, like, us it was is it support my show

1360
01:23:52,150 --> 01:23:55,590
dot com that you have and then Yeah. Support this show dot

1361
01:23:55,590 --> 01:23:59,345
com is or is this show.com. But then you

1362
01:23:59,345 --> 01:24:02,325
do some slash And it's always slash whatever. Yeah.

1363
01:24:03,265 --> 01:24:07,080
And I cannot it's weird. I'm in their links, and I'm like, yeah. But

1364
01:24:07,080 --> 01:24:10,920
where is my you know, you think I While you're while you're

1365
01:24:10,920 --> 01:24:14,760
finding that, one of the things that I did at Home Gadget Geeks is

1366
01:24:14,760 --> 01:24:18,525
I created an affiliate page that just has

1367
01:24:18,525 --> 01:24:21,965
all of the I do it, you know, I do a post in there, but

1368
01:24:21,965 --> 01:24:25,800
it has all my affiliate stuff in it. Yeah. So I noticed support

1369
01:24:25,800 --> 01:24:29,159
this show.com just directs over to your buy me a

1370
01:24:29,159 --> 01:24:31,980
coffee. Right? If you just do that one,

1371
01:24:32,695 --> 01:24:36,155
you could have that direct to an affiliate page on

1372
01:24:36,775 --> 01:24:40,350
school podcasting, and then you could list all your affiliates there too.

1373
01:24:40,590 --> 01:24:44,430
Yeah. Well, Rich has saved me. It's it's not the link. It's and I

1374
01:24:44,430 --> 01:24:48,235
know this is shocking. I typed it wrong. It's hard

1375
01:24:48,235 --> 01:24:51,155
to do. It's hard to do all this stuff live and get it right. And

1376
01:24:51,355 --> 01:24:55,114
Yeah. I mean, sometimes it's hard to spell out the average guy. Tv. You never

1377
01:24:55,114 --> 01:24:58,540
know when that's gonna go terribly wrong, you know? So

1378
01:24:59,480 --> 01:25:03,320
as as we as we saw last week trying to get this, neither

1379
01:25:03,320 --> 01:25:06,744
one of us knew it was wrong, But Oh, till the very end. And and

1380
01:25:06,744 --> 01:25:10,585
Mark watched it later from podcast branding.co. He goes, you need to fix

1381
01:25:10,585 --> 01:25:13,945
Jim's name. And I was like, it like, go to, like, 5 minutes till the

1382
01:25:13,945 --> 01:25:17,790
end. I finally figured it out. But Obviously, I didn't even notice. Yeah. So

1383
01:25:17,790 --> 01:25:20,910
it's not that that big of a deal. Yeah. So, oh, this will be fun.

1384
01:25:20,910 --> 01:25:24,735
I've never done this. For the record today, all the the noises

1385
01:25:24,735 --> 01:25:28,414
and stuff that you hear instead of coming from the

1386
01:25:28,414 --> 01:25:31,155
RODECaster, I have them in

1387
01:25:32,230 --> 01:25:36,070
ECAM. So what's fun is they're under so now I will

1388
01:25:36,070 --> 01:25:39,909
have a separate track because I'm gonna try to use the ECAM recording instead

1389
01:25:39,909 --> 01:25:43,665
of the Rodecaster recording. And so I always, like, right now

1390
01:25:43,905 --> 01:25:47,105
you ready? This is this is behind the scenes. When I click on the button,

1391
01:25:47,105 --> 01:25:50,385
you don't hear the sound effects because they're not going. And then I go, Jim,

1392
01:25:50,385 --> 01:25:54,210
what's coming up on, you know, Home Gadget Geeks over at the average guy dot

1393
01:25:54,210 --> 01:25:58,050
tv? And Jim says, as he's answering, I slowly start

1394
01:25:58,050 --> 01:26:01,635
to fade the music up, which usually is squished by YouTube algorithms

1395
01:26:01,935 --> 01:26:05,535
by their compression anyway. But at least this way, I'll have a

1396
01:26:05,535 --> 01:26:09,200
track with this music that I can, you know, put in later. But so what's

1397
01:26:09,200 --> 01:26:13,040
going on? A lot better. The music does sound a lot better. It's Easter week.

1398
01:26:13,040 --> 01:26:16,720
It's spring break time. I decided to take a couple weeks off, so I'm off

1399
01:26:16,720 --> 01:26:20,535
for the next 2 weeks. I think I'm gonna plan to do my taxes during

1400
01:26:20,535 --> 01:26:24,215
this time off. So Not a bad idea. In the US with tax

1401
01:26:24,215 --> 01:26:27,830
times. So don't forget, April 15th is right around the corner.

1402
01:26:28,210 --> 01:26:31,890
Get out there. Get your taxes. There you go. On The School

1403
01:26:31,890 --> 01:26:34,955
of Podcasting, I was all set to provide

1404
01:26:35,655 --> 01:26:38,795
the interview with the godfather of

1405
01:26:39,655 --> 01:26:43,130
content marketing, Joe Pulizzi, who I finally got to come on my

1406
01:26:43,130 --> 01:26:46,570
show. I've been chasing Joe for 3 years. And how do you get somebody to

1407
01:26:46,570 --> 01:26:50,090
come on your show? Wait till they have something to promote. So I'm gonna be

1408
01:26:50,090 --> 01:26:53,724
at Content Entrepreneur Expo in Cleveland, May 5th through

1409
01:26:53,724 --> 01:26:57,425
7th. And, Joe, I was like, hey. Like and I also

1410
01:26:57,460 --> 01:27:00,600
helped him. I'm like, Joe, do you know you have a buzz in your podcast?

1411
01:27:00,739 --> 01:27:04,500
And I think because I helped him, he maybe it was the whole

1412
01:27:04,500 --> 01:27:08,005
law of reciprocity, but he finally came on my show. And I can't wait to

1413
01:27:08,005 --> 01:27:11,764
play you that except it's the last question of the month. It's the

1414
01:27:11,764 --> 01:27:15,445
last episode. So I asked the question, what do you think of when you

1415
01:27:15,445 --> 01:27:18,980
hear phrase podcasting 2.0? And, boy, it's

1416
01:27:18,980 --> 01:27:22,739
it's it's not the people at podcasting 2.0, they got some some work

1417
01:27:22,739 --> 01:27:25,835
to do there in the marketing department. So that's what's gonna come up, and I'm

1418
01:27:25,835 --> 01:27:29,595
gonna explain kind of what is it. Maybe you should try it

1419
01:27:29,595 --> 01:27:33,330
even if you don't know what it is. And what's the difference between getting an

1420
01:27:33,330 --> 01:27:37,090
ad that pays you 0.004¢ and how many downloads would

1421
01:27:37,090 --> 01:27:40,105
it take to do that? Now the fun thing is I can't see how long

1422
01:27:40,105 --> 01:27:43,625
this is, but I think we're towards the end of this. So like, subscribe, and

1423
01:27:43,625 --> 01:27:47,230
ring the bell. No show next week. Honest. No

1424
01:27:47,230 --> 01:27:50,989
show next week. We will see you then. See you in 2 weeks.

1425
01:27:50,989 --> 01:27:51,650
Take care.