Emotions Drive Audiences, Numbers Don't

Dave Jackson: 0:17

Ask the Podcast Coach for August 16th 2025. Let's get ready to podcast. There it is. That's the music. That means it's Saturday. It's time for Ask the Podcast Coach, where you get your podcast questions answered live. I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from TheAverageGuytv. Jim, how's it going, buddy?

Jim Collison: 0:46

Greetings, dave. Happy Saturday morning to you. Happy Saturday repeat yes, we're here, we're here. Yes, nothing more fun. We didn't have to do the whole show.

Dave Jackson: 0:54

Yeah, nothing more fun than technical difficulties to start off a Saturday morning.

Jim Collison: 0:59

It happens it happens.

Dave Jackson: 1:01

Yeah, on the other hand, you you learn how to roll with the punches, and that's a good thing. And it just dawned on me which is good that I hadn't pressed record on the road caster, Cause I didn't have the call me thing set up, but now it is, I have to admit, I have to admit, I do not stop enough on, like when recordings are not good.

Jim Collison: 1:23

Sometimes I'm like, oh, let's just power through it, it'll be fine, it'll fix itself, and those things. That's wishful thinking. That never happens. I I need to stop more often and just say let's fix this thing, and I just think that's I'm just bad at it. And so this morning we were like, okay, no, let's just, let's get it, let's get it right, let's get it right sound a million times better.

Dave Jackson: 1:40

So yeah, excellent. Well, the one now that things are calmed down. You know, to get us back on track, nothing beats a piping hot cup of Java, and that is brought to you by our good friend, mark over at podcastbrandingco. Because, look, they're going to see you before they hear you or watch you or whatever you're doing, and you need that really good first impression. And that's what Mark is going to deliver. He's done a ton of my artwork, but it's not just artwork. Hey, if you need a whole website, then simply go over to podcastbrandingco.

Dave Jackson: 2:15

Talk to Mark. He's going to sit down with you one-on-one and use his insane number of years in marketing and he's a podcaster as well. He's been podcasting since 2013. And he's going to sit down and design something specifically for you. This is not some generic Canva, you know template. No, he's going to make this specifically for you and people are going to go, wow, that looks like a professional did it. And the reason for that is a professional did it. And let him use his marketing expertise, not yours, that's not your jam. Your jam is podcasting. So let Mark handle it over at podcastbrandingco. Tell him, dave and Jim sent you.

Jim Collison: 3:04

I like that line. Tell him a professional did it, unlike us. Hey, big thanks to our good friend Dan Lefebvre over there. Based on a true story. Based on truestorypodcastcom this week again, trail of vengeance. If you haven't checked that out, rob Hillard is the the guest over there. Good, good idea, just to go over and see how Dan does his podcast. He does a great job of both editing and producing and working with it. It's great with the guests. It'd be a good listen. If you need something new to listen to this week, check it out today. Based on a true story at based on a true story podcast dot com. And Dan, thanks for your sponsorship.

Dave Jackson: 3:41

Yeah, and the thing I like about Dan Dan's a great example of how many movie shows are there out there? Like there's a bazillion. But Dan was like wait a minute, how can I make my show different? And so he went for the hey, this is supposed to be based on a true story, brings on an expert, and consequently there aren't many shows like Dan's. There are plenty of people doing movie shows that are like what do you think? Oh, I thought it sucked, I thought it was good. Oh, you're an idiot. Like okay, great, but how do I set my podcast apart? So John Domingo has a question. He goes hey, does Ecamm have a way, a behind the scene producer who is off camera? Yeah, there is. I don't know what it's called and I've never used it, but I believe there's a way that what you would do is you would have Ecamm as a producer, you set up all the scenes and then you bring people in and then you're the person that's going oh, let's switch to that view and let's switch to this view and that whole nine yards, which would make it easy for editing later.

Dave Jackson: 4:45

I am right now. I have both sides of a conversation that I did with Justin Moore of the Sponsor Magnet book and I need to throw it into Descript and I'm assuming that there's some sort of robot, you know, underlord, whatever they're calling it this week to go. Hey, take these two sides and when Justin shows, put him on the screen and when I talk, you know, instead of just having the typical Zoom kind of look and I've not figured that out yet because Descript drives me. I love Descript. I use it here for Ask the Podcast Coach, but I don't use it enough, to where I know it. So it's not a Descript problem, it's a. Dave doesn't want to take the time to read the manual. How very, you know, male of me to to do that.

Dave Jackson: 5:32

Yeah, christopher says I would love to try to produce the show from behind the scenes. We'll just get Ecamm and I'll, because I know there is an easy way for me to send you all the template thingies and things like that. So if I had somebody else that was flagging, that's the one thing that it doesn't do. Jim can't see that. I flagged John's question. He can see the things. Yeah, here comes one of my Ecamm people.

Dave Jackson: 5:59

The Ecamm virtual producer runs the app from the computer and brings the participants in as guests. It's not like a browser-based streaming software. In that respect, yeah, you got to have the person. The producer is the person that has Ecamm at home. So, and speaking of joining as a guest, if you'd like to, at the top it says askthepodcastcoachcom slash question. You can jump into the video as soon as I start a Zoom thing going on here in the behind the scenes, or you can use the fun call me feature thingy there. Now, if you do that, if you've ever listened to the radio where people are screaming turn down your speakers, yeah, you're going to have to do that because you're listening on the browser and we're live. We're about 20 seconds ahead of you. And, no, I don't know what the the lottery numbers are, so I can't predict the future that well but that'd be great if you could, though, wouldn't it?

Dave Jackson: 6:51

That would be awesome so.

Jim Collison: 6:53

I always tell, I always tell my friends. A couple of times a month we do conference calls with our friends in Australia and I always tell them keep the future safe for us because they live in the future.

Dave Jackson: 7:06

Well, tanner says, in terms of descript, it's called auto multicam. Thank you, I knew somebody would know that. Cliff has a question for me. He says if I do more than one podcast, should I put them on the same YouTube channel just under a different playlist?

Jim Collison: 7:20

That's a question right there. This is the eternal question. Yes, yeah, this is yeah. What do you think, dave?

Dave Jackson: 7:27

Well, I used to have Ask the Podcast Coach on Ask the Podcast Coach's YouTube channel and then it just everybody already had an audience and because the School of Podcasting and Ask the Podcast Coach are basically both talking about podcasting, I was like, eh, let's make it easy for people. And so, yeah, ask the Podcast Coach is a playlist on the School of Podcasting. But it is weird because Ask the Podcast Coach is 90 minutes and all my other stuff is like Like I just did a I know this is going to shock you, jim I did an episode about how YouTube is not a podcast. I know from Dave Jackson, holy cow.

Dave Jackson: 8:13

And that was I think and that was kind of longer, it was like 10 minutes. But what say you, jim Cullison?

Jim Collison: 8:20

Yeah, it hugely depends, right. I mean, it kind of matters where your audience is expecting you. You know, and I don't think there's a clear cut like, oh, this is the right way to do it. I've seen it done successfully and unsuccessfully, both ways Right Of taking. So, you know, maybe taking a long form content, and then you start adding short form different content, or even short form same content into the same channel. And you know, depending on how you are, depending on how long you've been around and what your audience is expecting Some of them, by the way, you may split your audience.

Jim Collison: 8:57

Some of them are like, oh, this is great, having this new, this new, all in the same channel. Some of them like that's not what I subscribed for and then they'll, they'll bail out, right. So, depending on what you have and what you do and how it works, I would personally try it a couple of times before I commit to it. So if I was, if I had extra content, I would put it in the same channel to start with and ask the audience is this what you're expecting here? Are you going to unsubscribe if I continue to do this? And if they say yes and you're worried about the numbers, you start a second channel, colin Furze, who's super popular.

Jim Collison: 9:33

He's a UK podcaster, super popular. He's building an underground bunker and this bunker probably sounds too weird. Very, it's a very weird project. He's actually taking a car. He's gonna have a car lift, be able to pull his car in his driveway and it will sink down into this underground bunker kind of thing. How he got away with it in his township I don't know, but anyways he had a whole bunch of content and that it was taking him forever to get his videos out on his, on his main channel, and so he started putting less edited content out on a, you know a Colin 2 channel on YouTube. That thing got just as popular as the first channel did, and there were some folks who liked that better than even the edited content because it was taking them so long to get the edited content out. So I've seen that work.

Jim Collison: 10:23

I've also seen a couple of whiskey guys that I listened to monkeyed around with their YouTube channel and then actually took, was doing the podcast live on StreamYard and was putting that live to YouTube as well, and then I said, well, too many people are coming to YouTube and we want to bump up our podcast. We really want them to listen to it as a podcast. So they took it off YouTube and there was a revolt. Like they were, like you, you put that content back on YouTube right now. They ended up doing it Right, but it is. I think it's a big chance to really measure your audience participation and and ask them where are you consuming this and how are you consuming it? Um, I'm a big believer in more ways are better than less, and so I'd get it. Wherever the audience wants to listen to, I'd put it there.

Dave Jackson: 11:12

Yeah, Rich Graham says same audience, same channel, different audience, different channel. The other thing you have to be careful of is you don't want to make it too hard to find you, and I have a classic example that the people I talk to are kind of like what is the deal? And that is our good friends at the NFL? It used to be. You would find the NFL on, you know, ABC, NBC, CBS or Fox, and for the longest time it was the.

Dave Jackson: 11:41

NFL on Fox right, and now it's, except on Thursdays when it's on Prime, and then on Monday it's on ESPN, but maybe it might be over in like wait what? And so you spent you missed the first quarter trying to figure out where the game is. I'm like so that's all in the name of greed. Yes, ralph says it's basically it. I have three shows. I set up separate channels for each because it would seem that YouTube promotes them better. Just be sure to create them as a brand channel.

Dave Jackson: 12:13

Yeah, he built a channel about talking about podcasting and then he tried to expand his brand beyond podcasting and started talking about using podcasting for your business. And, according to Kevin, youtube was like your audience is looking for podcasting stuff. So it just didn't do as well because apparently it sends it to your subscribers first and if your subscribers are like, oh well, this isn't about podcasting. So when it didn't pass the subscriber test, youtube was like well, we're not sending it out to the general public. So he is. I believe he is undoing the. He's coming back to grow the show. He still might talk a little outside of podcasting, but I had a feeling, because that was a really strong brand and when he announced he was dumping that brand, I'm like I'll take it. If you don't want it, I'll take it, so keep that in mind.

Dave Jackson: 13:15

Let's see the other question. Yes, cliff says thanks so much. Always happy to do that. And again, if you want to jump into the call and not ask things via chat, which is fine, whatever you know you be, you askthepodcastcoachcom slash question. But, jim, have you ever heard? It's a young independent artist. Now I guess she's on a record label. Her name is it's something like mailer or something. Mailer piff. Um, oh, I know it's taylor swift oh yeah no and apparently.

Dave Jackson: 13:46

Yeah, apparently she was on a podcast. Well, a podcast? Well, I guess. Yeah, they're on.

Dave Jackson: 13:55

This week I saw nothing on social Really this week. But there was one line that jumped out at me that I was like, oh, I'm going to clip that, and it was this one. I'm in the business of human emotion and I think she's a brilliant A. She's a brilliant business person and she knows what she's good at and she's like okay, talk about not straying from your key topic. I'll be interested to see what her new album is about, because they really make it sound like it's not. You know, here's 12 more breakup songs from Taylor Swift. Even though the thing that got me, I'm kind of a fan now more I watch her. Her music has definitely got the hooks in it. And the other thing I didn't realize she's kind of funny, she's got a good sense of humor, makes fun of herself and yeah, uncle Mars says, is that the girl that made Travis Kelsey famous?

Jim Collison: 14:45

Yes, yes, yes, it is. Yeah, he was mildly famous before, but there's no doubt. There is no doubt the world knows Travis Kelsey now.

Dave Jackson: 14:54

Yeah Tim says, is Zencaster a good all-in-one option for budget conscious clients? That's a great question. Here's the thing Zencaster, riverside, which I'm diving into a little more than I used to, and really Squadcast these are the three that always, if you go into Reddit and search for Zencastr, you're going to have somebody recommending it as the best thing since sliced bread. You're going to have three people saying, oh, you should never use it, it's awful, it's crap. I will always have a weird taste in my mouth because when Zen Cluster launched, the owner, the founder, was at Podcast Movement.

Dave Jackson: 15:43

Absolutely almost can't stand up drunk and I was like this is the impression. Like nothing wrong with getting drunk, you be you. But it was just weird that he was like just blotto and I was like, ok, but you know, first time in America maybe I don't know what was going on, but all of those have we've talked about this before where they all go through and describes another one that you know everybody loves it, but it doesn't do this one thing. So they introduce this new feature and everybody hates it because they introduced bugs and everybody hates it. And then the developers fix the bug and it comes back up to hey, this is the best thing since sliced bread, and I just wish it did this one thing. And then we're back to and I think they all go through that cycle. So is it bad? Yeah, yeah, chris, well they had done.

Dave Jackson: 16:31

Net says he's never worked properly. For me it's a buggy. I have at least five other streaming services I recommend above it.

Jim Collison: 16:38

Yeah you've got a 14 day free trial. If you want to give a shot. It's 25 bucks the right. You know 25 bucks a month the right price for a budget. So you have to. I think you have to ask those questions. I'd give it a try, Right?

Dave Jackson: 16:52

Yeah, john says they have a drift like trash in a windstorm. Okay, that's, that's a bummer, that's no fun.

Jim Collison: 16:59

That was early. That was early on. It would be. It would be interesting to know if they did get that fixed early on. They had, they had a little bit of that.

Dave Jackson: 17:06

Yeah, daniel says who had a bigger audience in their podcast debut? President, barack Obama or Taylor Swift? I don't know, because Megaphone has dropped a very large ball here and not put out any stats Like, hey, here's how many downloads they got in the first 24 hours. That would be great to see, but Megaphone didn't. So, unfortunately, that would be great to see, but megaphone didn't, so, unfortunately.

Dave Jackson: 17:31

Everybody's talking about YouTube and you know, then you have Dave over here screaming YouTube's not a podcast, but yeah so. But my, my point of that was so Taylor Swift is like I'm in the emotions business and there was a interesting. Where did my link go? There was an article came out in the Hollywood Reporter and, man, is that website a piece of crap? I was, I mean, just, it's just. I went over it was nothing but Pepsi ads and I was like, is this what? Like journalism is now Just giant things. But they were talking about and I pinned this article and it has run away from me. Here we go, podcast our podcasters lying about their stats, and I will put a link to this article in the chat room and later in the show notes. But what was interesting about it is and this is again comparing this to Taylor Swift. Taylor Swift is all about making personal connections with her audience and, if I can get all the little windows to go where I want them to go, bill Simmons said this head of strategy talk at Spotify and a popular podcast host called it out as one of the biggest challenges because they were saying, hey, are people lying about their stats?

Dave Jackson: 18:50

And I've said, hey, from my experience of working at Libsyn, yes, yes, they are. The biggest challenge is facing podcasting. I'd say some of the bigger shows lying publicly about their deals, lying about their podcast numbers and lying about their YouTube subs because apparently they're paying for subscribers, which, to me, the only reason you want more subscribers and more downloads is if you have ads. So this is where the people that are making money solely on advertising need more of those, and they don't care if they're from Singapore or wherever. I can't believe how many people are dishonest about this stuff.

Dave Jackson: 19:24

Timmons tells the Hollywood Reporter and then in a previous part of it, I just had to clip this. Meanwhile, youtube, which is the most popular podcasting platform, launched its own top podcast charts in May and they go into how the chart, like Apple charts, are not like the most downloaded. It's the show that's had the most number of new followers. That has the. That has, you know, people clicking play and then also and this is my favorite part of their algorithm how far people are listening. That's part of the Apple. So I really like Apple charts and there's a guy over there from I forget the one. There's a measuring service and they use, I think not pod, maybe it is PodTrack, but that's the fun thing is that's by participation only. I want to say it's not. Trinity Trip is something I don't know. There's a T or an I in there somewhere. But anyway, once again, we cannot get the truth. But I just thought it was funny that you have some people who are buying downloads to get a bigger audience and then you have Taylor Swift who has it built number one.

Dave Jackson: 20:37

If you listen to that, that episode, she I was like wow, that's because I'm a guy that plans about a week in advance. That's about as far as I get. You ask me what's going on in October, I got no clue right now. And at the end of her concert tour, the Heiress tour or whatever it was called and this is what's so freaky is, her fans watch every single detail because she's trained them to. And instead of going down a door or whatever it was, she walked out this ramp thing and at the very end of it it turned orange. And to me and you we're like, yeah, ok, leave something, right. Well, her new album if you buy the vinyl, it's orange. So she leaves all these breadcrumbs and stuff. But just the fact that that was like months ago and she already had this planned, I was like okay.

Dave Jackson: 21:32

And the fact that there are parts of her concert because you can't escape them on YouTube where they pick a kid out of the audience and they put her at a specific spot on the stage.

Dave Jackson: 21:44

I don't know whose dad paid how much money for that, but at any rate it looks very random that they pull this cute little, probably eight-year-old girl and she's dressed in head to toe and Taylor stuff and she's this and she sits there and Taylor does her thing and they're dancers and all that.

Dave Jackson: 22:01

And at one point she comes down and gets down on her knees, gives this girl a hug and this of course the little girl is like totally freaking out and gives her some sort of friend bracelet or who knows what it is. So Taylor of course puts it on and then gives her a hat and it's this cool and the whole like, however, 40,000 people go, oh, and I was like that woman is in the business of emotions and I was like I give you exhibit A and if you it's one. I'm going to dig into her a little more because I've just seen so many examples of her going to hospitals and having people at her house, which is really spooky because I know she has a whole team of security. So we've got one person who is trying to make personal connections with her audience and other people that are trying to buy them and I'm like, hmm, I wonder which ones? Who's having the most popularity with that? I'm like I think Ms Swift is winning in that category.

Jim Collison: 23:02

Well, right now, yeah, I mean she's at the peak of her popularity for sure. Now, yeah, I mean she's at the peak of her popularity for sure. The thing I think important to remember oftentimes we think, oh, if I just did my podcast or if I just did it like Jason and Travis do? Well, you know what they're, Jason and Travis, and listen, they have experiences that are not yours. They have contacts that are not yours. You know, there's going to be, I'm sure, with New heights popularity, there is going to be a whole host of podcasts. And listen, to be honest, jason and Travis are not doing anything earth shattering. It's two guys, it's two bros, literally two bros talking about football, that who one of them happened to start dating, you know, taylor Swift, in the middle of this. They're living their life and and I think sometimes you know it would also be easy to say in this situation oh, if I cause, listen.

Jim Collison: 23:59

I have a big belief that I think people follow healthy relationships, like people like to see other people in healthy relationships. And you know, you and I we don't fight on the show. You and I, we have a good friendship. I think that's attractive to some people. Now it'd be easy to say well, every podcast should have healthy relationships. Well, I don't know if that's true either. Certainly all of the reality shows and all of the dysfunctional relationships. It attracts people too, like there's that. That's those kinds of podcasts do just fine. I think the key in all of this and what I like to see, what I loved about that podcast, is all three of them were just being themselves.

Jim Collison: 24:39

Like there was no Taylor was Taylor, travis was Travis. He sat there and looked pretty, as they say, as the Swifties say, they like to call him pretty. He's eye candy, right. And then that's just so funny how that's flipped. And then Jason, of course, he's a pretty good interviewer and did his homework on that one.

Jim Collison: 25:01

As far as what to do, his intro for Travis or for Taylor was incredible. I mean he yelled the whole thing right and it was. She was just like wow. I mean you could see the look on her face, like wow, like he was ready for that. You know he would have been super easy to come in. Oh, everybody knows without introduction, everybody knows, you know. Well, yes, but he used that as an opportunity to really introduce her to that audience. And she knew, listen, she knew. Like at one point in the interview it was like I'm sure that your audience talking with Travis and Jason, I'm sure your audience wants to hear a female come in here and dispense advice. She knew what she was on, too right, and so it was just.

Jim Collison: 25:50

It was a well done. It was a very well done interview. That could have been a million times worse. You know you get celebrities or you get right it could. It could have gone a million times worse. So I think they did a nice job. It was well done. The key to that is they were all themselves. They didn't try to act or be somebody. They're not right they. They did their jobs themselves. They didn't try to act or be somebody. They're not right they. They did their jobs.

Dave Jackson: 26:09

And the only thing that, as somebody, I listened to the Heights once and they did like the whole like let's do seven minutes of ads at the beginning and I was like, yeah, I'm done. And the only thing I I was like, ooh, I don't know what that was, but and this is where you get the curse of knowledge is she was saying how she handed her cat and I'm assuming it's to one of Jason's kids and she said their name and the the kid said, ooh, I have been, which I guess is a cat, blah, blah, blah. And I'm like, I'm like I don't know what you guys are talking about and I was like, ah, curse of knowledge there.

Jim Collison: 26:54

But and we learned a lot about sourdough that- I was like okay, you know, but those guys like to eat apparently. So you know, sourdough, sourdough is not bad. Sourdough is not a bad bread, that's my favorite.

Dave Jackson: 27:00

I'm bear with me Audio listeners just to show you, this is the Hollywood reporter site and it's just nothing but ads and more ads. And I love when they put ads in the middle of the story and then related. I'm like who's your marketing director YouTube? Hey, here's 15 different ways to send you someplace else than the thing you came over to look at. I was like you got to be kidding me.

Jim Collison: 27:25

Well, I love when ads look like the site right. They don't even make an attempt to make it look different. It's in the same font, oh yeah, it's in the middle of a, it's like in the middle of a paragraph. But you're reading it, you're like, oh, wait a minute, this, this doesn't fit. Oh, it's an ad, you know. And you're like, yeah, well, where's where's the content? Like yeah, where'd the content go? And then lately I've been kind of coming to some sites and you know, big, dramatic headline and there's like one paragraph and that's the whole thing, the whole thing.

Dave Jackson: 27:56

Yeah, that's it. It's crazy.

Jim Collison: 27:58

Where's the article? Like what's? Yeah, listen, it's out of control. I mean, right now, everybody's, you know, and we're spending a bunch of time thinking about how do you write for generative AI right, because they have different requirements than SEO did. And so we're, you know, everybody's trying to game the system. Listen, I love, I'm going to love it when ads enter the AI space. You know that's coming right. I mean, this period of AI usage where most of it's free and for the most part, and you know you get in all these awesome results and stuff. This gravy train will end at some point, friends, so just know they're going to sneak their way in, but the first thing that will happen is you're going to see some ads in AI.

Dave Jackson: 28:45

Oh, dude, it's already here.

Jim Collison: 28:47

See how that goes.

Dave Jackson: 28:48

Amazon has already announced that they did. Yeah, dude, it's already here, see how that goes. Amazon has already announced that they did.

Dave Jackson: 28:53

Well, not Siri, but the other one, I don't want to say the A lady Lexi is going to start recommending hey, you know, I see you're going out for a walk. If you say like, hey, what's her name, am I leaving, turn off the light she might go oh, going for a walk. If you say like, hey, what's her name, I'm leaving, turn off the light, she might go oh, going for a walk. You might want to try one of these new, you know Nike walking shoes. And I was like, oh great, because here's the thing we're just switching from one thing to the next, because right now, google has a good page. Now, like, ranking number one on Google is really ranking number one on page two, because page one is nothing but ads. And so we're going to end up with AI and you're going to pay to have your you know site mentioned or whatever, and it's going to be the same thing. It's like it's you're going to have AI becoming a kingmaker, and who paid the most money is who gets mentioned.

Jim Collison: 29:48

No for sure. Yeah, no, no, they're going to follow the Google ad model and open AI will probably replace Google and then they'll dominate the space and then they'll have. You know they're going to this. Listen, this cycle is going to repeat itself. So just be careful as you're thinking about some of the work that you're doing to take advantage of AI, and be careful not from like you're going to be harmed maybe, maybe, but be careful from your expectations. The, the, the sponsored ads are coming and it'll, like I said, it'll just be interesting to see how they implement them in what, what we do with them, because there's lots slicker ways to implement them with with AI results as opposed to just purely search results. So that day is coming.

Dave Jackson: 30:34

Get, get, get prepared for it and I I I've learned something, jim. Are you aware of the reader function? Chris from castaheadnet says I use the reader function whenever possible on websites. The whack-a-mole and process is maddening. I've never heard of the reader function. Do you know of this reader function? Is this I?

Jim Collison: 30:54

haven't either, but there are. Listen, there's a variety of ways through the browsers or through uh. Through uh, plugins or some antiviruses provide this for you you can block all those ads. So it's not like you, you know. The real dilemma is that, as podcasters and content creators, we're in the monetization space in most cases. Now, if you're a pure podcaster and you don't do any ads at all, great, that's awesome, happy for you, super glad that you can self-fund your own podcast. But most podcasters have some kind of ad or in the ad space right, we block those ads. Right, we block their way of making income. So there's a dilemma, you know, I get it, I get it.

Dave Jackson: 31:40

Yeah, john Jemango, I love this. He said I heard a dynamic ad interrupt a live read ad. He goes I kid you not, we interrupt this ad for an ad. And that's where one of the things I'm going to try to find out at Podcast Movement and I think I already know the answer is that I go back to the days of banner ads. Banner ads you could make a decent amount of money, which is in my latest YouTube video that has, by the way, talk about things I should have hired Mark for my YouTube thumbnail on. That is horrendous. But it's a case where back in the day you had the banner ads, you know you could make a decent amount of money on banner ads because there weren't that many websites. And then everybody got a website and the price of banner ads went down the toilet and I'm like hey, you know used to be, you could make a decent amount of money with a podcast ad and then everybody got the ability to insert dynamic ads and, from what I all I know is, libsyn used to post the average price CPM for ads and then three months in a row it went down just a tiny bit, but it was down. And then they stopped and I was like why? Well, that makes me, without any kind of announcement. Your audience, which would be me, is going to go negative, in the same way that when the cable guy is supposed to show up between noon and three and it's 3.30, you instantly think they're dead or something, but you're not happy about that. So it'll be interesting, let's see. Yeah, ralph says, by the way, I took your advice this week and did some public relations promotions and ended up winning an award and got a ton of publicity. Well, that's cool.

Dave Jackson: 33:35

Now is this one of those where you won an award, because there are awards you can just straight up buy. I know there are things. What was the one? The Webby's? Webby's, because even the podcast awards which, hey, for the record for everyone who goes, oh, he's Dave Jackson, he gets to do everything.

Dave Jackson: 33:52

I kind of asked people on the school of podcasting and I'm like, hey, like, go over and vote for me and let's see if we can get one of these other ones back here. And I didn't make the cut. So I was like you know, and then I went in and saw where I thought I had dynamically inserted it. Maybe I didn't, or, again, 3 percent of your audience is probably going to do that. Or maybe people went Dave, you have enough awards, stop it. It's an addiction at this point, who knows? But I know there are awards that you can just buy, but I, because I went to, there was one site I was looking at and and literally there were awards that were like best podcast with a host named Jim Like here's your award. And I was like huh. And then it was like best sports podcast with you know somebody named Jermango, and I was like, wait so, but yeah, it's, it's great to get some PR. Congrats on the award. However, you got it and you know that'll get you some exposure and it's just a matter of, is it?

Dave Jackson: 35:02

I always say, if the internet went down tomorrow, we would find creative ways to market our show. And when I have somebody goes, I've done everything and I'm like, well, have you, you know, do you have any business cards? No, oh, okay, well, then you know. Or have you, you know, reached out to know? If you know, it's like well, what, what have you done? Why post it on social? Okay, well, that's have you done? Well, I posted on social? Okay, well, that's a thing you can do that. But I think sometimes and look I'm as guilty as anybody.

Dave Jackson: 35:34

I do a show for the city of Akron Every Friday. A sizable chunk of the Akron audience is in downtown Akron and every Friday I go. I should go down there and hand out business cards. Got a box full of them. Have I done it? No, I have not. Have I done any kind of promotion on Friday when a big chunk of the city is in downtown Akron? No, but yet I don't know why my show isn't growing. Come on now, kids, it's time to get out of the chair. I know it's a comfy chair, you spent a lot of money on it and it's cool, but you know you got to get out there and do that.

Jim Collison: 36:09

So I think you and I might have the same chair. I don't know if I would guess, because mine's comfy too the. I don't know if I'd be the you know the, the card hander outer on city streets. That might be. I mean that you know, in vegas they do that, but it's not you know, so.

Dave Jackson: 36:27

It's for a different service. Yeah, I don't know.

Jim Collison: 36:30

I'm not sure. I'm not so sure people want you, if nothing else.

Dave Jackson: 36:34

just I have a shirt that says AkronPodcastcom, just to walk around down there and you know, maybe record people to be on the show you know.

Jim Collison: 36:42

You know a sticker on your car that says that, not like maybe on the paint, but on the window, maybe a you know a nice sticker that has that website on. There might be a nice local advertisement you could buy. I'd buy a billboard in town just to be honest with you. Yeah, you know that would make sense. That would be for a local podcast, if you can get.

Jim Collison: 37:03

We we've had a lot of new of these new, you know, video billboards go up here in in town and and you know they rotate through so you don't look at the same thing all the time might be a nice option to get, especially local right to get that to help get the word out there you go.

Dave Jackson: 37:18

Ralph says this was a nominated award. I figured as much, not a purchase award, but my pr team did the draft and the promotion for it. Well, there you go. That's cool, he. He won best Christian finance podcast of 2025. Nice yeah. And then Chris Nessie says-.

Jim Collison: 37:34

That's fortunate timing. If you can do that in a week, that's pretty awesome. You can get it, submit it and win it, and win it. Yeah, nicely done.

Dave Jackson: 37:44

The reader mode, according to Chris Nessie, is a Chrome extension. There you go. And then John says he might lose the. No, if there's a Jemango award buddy, you're at the top of the list. Yeah, chris says, get out of the chair. Stickers with QR codes. There we go. Yeah, just go around and you know.

Jim Collison: 38:06

Don't gorilla stickers, though, don't go around putting them on polls and posts. And you know, don't don't gorilla stickers, though, don't go around putting them on polls and posts. And yeah, you'll get a call. We we had some. We had some, we had some local. For a lot of years. We have this race called market to market, and it goes from the old market in downtown omaha to the hay market in lincoln. It's an all-day event. They, you put together these teams, and it's a relay race from one place to the other. And we had a team that, with the folks that I work with, called run Jovi, and they got so popular they had stickers they started giving out. So along the course they would be handing out stickers and stuff, and they and other people started putting these stickers all over the place, and then of the lincoln police came to them and said could you please not hand out stickers or instruct your, your fans, not to stick these all over the place, because they were super branded, like you knew exactly who, who it was right well, so be careful.

Dave Jackson: 39:04

Yeah, a qr code maybe, but when you put a qr code and the website, they kind of know who's responsible.

Jim Collison: 39:12

Yeah, that stuff may start showing up, gorilla. You know that's gorilla marketing, right, just be ready for the the backside of that.

Dave Jackson: 39:20

If it gets posted somewhere, it shouldn't be yeah, and then the whole like oh, I didn't tell them to do that kind of that.

Dave Jackson: 39:28

you're going to lose that argument eventually, maybe or at least ask you, because I know back in the day when Howard Stern was, was more of a shock jock. He, if somebody said something bad or whatever, he would just release the Kraken and you would finally have. I think was Kathy Lee Gifford was like hey, can you kind of like? You know I'm out for dinner with my family and people are screaming baba booey at me, like can you please, you know kind of any chance you can call off the hounds?

Dave Jackson: 40:00

So keep that in mind. Yes, well, here's a fun question that I talk about a fair amount on my show on occasion, but somebody asked SoftPesimon4158, yeah, on Reddit said I'm writing a book about a podcaster and consider running the podcast that she is running, and I am considering running the podcast that she is running. Okay, I need her to be on a podcast-themed cruise ship. I found that Virgin is running one. What do you think the deal would be between the cruise line and the podcaster? I just heard somebody talk about this on a show. You get $50 per person that buys a cruise ticket, or you get 10%, and sometimes cruise tickets are $5,000, so that'd be $500. What kind of things have companies given you as a podcaster, jim? Do you got any fun things that have happened?

Jim Collison: 40:53

All right, right here. It's funny that you ask. So I just got sent this Lutron outdoor smart plug switch and actually I run my shed out in the back off the house power so I run a cord out to it and it's kind of handy to be able to turn things on and off. They contacted me and said, hey, would you test out our outdoor plug? I said, sure, send it. So listen, I've had other things, but this is was literally sitting on the floor right here and I haven't talked about it yet. I need to get it on my show here at some point.

Dave Jackson: 41:22

But yeah, yeah, I've had this cool cool product, the electro voice re320, was given to me on a trial and then I went to ship it back and they went hey, if you talk about it on your show for a month, we'll let you keep it. So that wasn't really free, but I got that. You know, a job or two or three has happened from the show, just from building your reputation. So let's see what else.

Jim Collison: 41:50

I've been sent plugs to test. I got a power charger one time to test. I got this cool Bluetooth keyboard it was a mini Bluetooth keyboard to try out. So yeah, those are some that can be helpful.

Dave Jackson: 42:04

I've had private demos and you have to be careful with that one, because on one hand, you want to see the toys but on the other hand, when they want to pick your brain on whether or not that's a good thing, that's called consulting boys and girls and you get paid for that. But you know, there are times when people like I want to get your opinion on this. Well, they want to get your opinion because you know, whether you want to admit it or not, you're kind of an influencer and they hope you then talk about it, and that's one of the things I'm going to be interested to see if we, if we dip our toe just back in a second about emotions. I watched stick on Apple TV with Mark Maron and it has a definite Ted Lasso kind of flavor to it, to where, when you get done, you're just like, oh, that was nice, that was fun, Wasn't that cute? You know, kind of almost not quite as sugary as a Hallmark movie, but it definitely had you feeling good and you were ready to see the next thing. And where was I going with that? How you feel?

Dave Jackson: 43:13

So Mark Maron is stopping his podcast. My question is going to be how many more speaking gigs is Mark going to get? Because in this one Mark plays a middle-aged white guy who's kind of cranky. And I'm like, way to stretch your acting skills, Mark, because he's kind of a middle-aged guy that's cranky. And I was like, if he doesn't have this huge audience to talk about how I'm doing a show on Apple TV with Owen Wilson, is he going to get the speaking gigs? That will be an interesting thing. Speaking gigs, that will be an interesting thing, Cause, in the same way you know, you know he's, he's had a lot of acting gigs and he talks about them on his show. It'll be like, Hmm, I'll be interested to, uh, to see.

Jim Collison: 43:58

So I would think he has something already lined up, like you don't give up that gig, you know, unless there's something somebody's like okay, we got a big thing we want you to do, but we want you to stop podcasting, well, let me. So I bet there's something he hasn't announced yet or something along those lines. I mean, or you know, mark's been doing this a long time and he's just tired of it. You know, he's like I said everything I'm going to say. Well, you know, you and I have been doing this a decade. We've said the same things for 10 years. At some point we'll be like I think we're done.

Dave Jackson: 44:31

Here is a slide possible too, from presentation at Podcast Movement, where I'm talking about different ways you can monetize. And Mark was selling his back catalog he would have. The last 50 episodes were free, and after that it was five bucks a month. And so I asked Rob Walsh I go, because I've heard Rob say this stat before I'm like how many he had. You want to guess how many people he had subscribed for five bucks a month? Fifteen hundred, that is a good guess, but I'm sorry You've underbid. Oh, 3,000. Nope, keep going. 10,000.

Jim Collison: 45:07

Keep going 25,000.

Dave Jackson: 45:09

Yeah, it was 43,000 people giving him five bucks a month.

Jim Collison: 45:14

That's probably why he's retiring.

Dave Jackson: 45:16

He's like you know what I got, you know he's got some money in the bank, he's got a bit of a thing. So yeah, $215,000 a month for that. And here's the fun thing. I need to double check. I know I'm speaking Tuesday at Podcast Movement and so is this guy named Adam Curry, and I'm not positive, but I have a bad feeling that I am up against the podfather which means I'll be talking to four people.

Jim Collison: 45:43

You should advertise. You're going to be talking trash about them just to see.

Dave Jackson: 45:46

That's it.

Jim Collison: 45:48

You can pull some people over.

Dave Jackson: 45:50

Yeah, back to the reader function. Chris says on iOS devices select the icon next to the URL on Safari, ios devices select the icon next to the URL on Safari. On desktop Mac, you can even hide the distracted items and select ads. Clear reading RSS feeds are also good. To avoid ads, very good. I'll have to check into this because I saw many bad websites this week that I was just like, oh, holy cow, what are you doing? Here's another question from Ralph. He says as a podcaster, I often wrestle with whether I should use a full script for polish and precision or stick with the bullet points for more natural conversation flow. What are your thoughts? Bullet points for the win. I don't know that many people that can read a script.

Jim Collison: 46:31

I don't know, jim Well, unless you suck at bullet points, then you should read a script Like it's what you're best at. Bring your best game all the time.

Jim Collison: 46:41

Listen, there are moments when scripts are appropriate and you know, I always memorize scripts for openings and you know, intros and outros, just so that they are crisp and clean and no caffeine, and so we want to get those in there. We want to get them done well, you know, we want them well practiced. If you can do the content on bullets and it's, it's natural and your audience likes it Awesome. You know, listen, paul Harvey, who is one of the most influential radio guys, read a script every week that he was. You know, hello Americans, good day Right, that's not him. He's not vamping, he's. He had a script for every single thing that he did and his.

Dave Jackson: 47:24

His script was amazing, though, because it had a hook. Yeah, it had a lot of you going I wonder who he's talking about, and so your brain's going wait, is this? Is this Michael Jordan Is he talking about? Oh, and then, so he's really the whole thing hooked you rest of the story.

Jim Collison: 47:40

Yeah, he would when he would do because he had a news he had he covered news and then he had one called the rest of the story. He listen. He was a podcaster before podcasters like, yeah, if you think about I mean his content would do well today, but he scripted it. So if you can do a scripted style that that people like, go script, if that's your best game, if bullets are your best game, if you're conversational or there are some folks who just prepare enough that they don't have anything in front of them.

Dave Jackson: 48:12

Here's something else to do, because I think Ralph has said this on the show. I'm not giving away trade secrets, but Ralph is too passionate about accounting and whatever else he's talking about to where he starts to go up here and this is really what you need to do. And then he never comes back down. And so I was thinking about you. Last night, ralph, I was walking around and I was like you know, the advice I need to give Ralph is this this is an army thing maybe, but it's something like four for four, and what it is is you breathe in for four seconds, hold it for four seconds and then exhale for four seconds, and the idea is and I, if I'm having a hard time falling asleep, I will do that and make it through about two of those before, and it's a relaxing thing, so you might try just good old fashioned breathing. I thought that was hooey.

Dave Jackson: 49:12

I had severe test anxiety when I was in college and actually trying to get good grades, and one of the things that would always help and I always thought it was just malarkey, to quote my grandma was breathe, because what happens is, when we get excited, we rob our brain of oxygen, and this is when it really needs it and so just kind of calm down a bit maybe would be part of that. But and I always say bullet points because that's what I do but and if you do write a script, when you write the script, not chat GPT when you write the script, write it the way you talk, and so throw out punctuation, throw out grammar rules If I was saying it was this and then do that and then just and also read it slower than you think, not super slow, but slower than you think, because when we're talking, like right now, my brain is processing what word to come out of my mouth next, and so occasionally there are pauses because I have to figure it out where, when you're reading a script, even if you're sounding like this and it sounds like I'm talking kind of to you but not at you and there's nothing else, I can just talk forever because I've got the next word right in front of me and it's just like no, occasionally breathe. And then, when in doubt, practice, practice, practice. I talk to myself a lot.

Dave Jackson: 50:37

There are times when I'm just weird and I will remember an old Pepperidge Farm commercial Do you remember those, jim? Because Pepperidge Farm remembers right and I would just be in the kitchen making bacon and eggs and I'd be like today, we're using the red spatula. I like this red spatula, even though it's got a dent on the side. I don't know how, and I will just improv a weird commercial about the red spatula that I'm making my egg with, because I'm a little weird, but it's, it's the art of getting words to come out of my mouth in a way that I want them to come out and so you know when you're feeding the cows out there, ralph, or ride your new motorcycle or whatever you're doing. Practice it really. You know how do you get better at anything? Practice so it's just, it takes time.

Dave Jackson: 51:27

I yesterday we were talking about this at the School of Podcasting and I said I know how to read music, but I am awful at it. It takes me forever. But if I every day sat down and started to read music, I could look at. Now I kind of go let's see all cars eat gas. So that's, that's an A, and then I do that, and basically what I do is I will do it until I get the notes, and then I hear it, and then I learn by ear, and so I'm like oh, I know what this is now. I've heard it once, so we all have our own ways of doing that.

Dave Jackson: 51:59

Tanner says I'm starting to wonder if apps are going to pop up with a Kindle Unlimited type of service Add free content for all the podcasts on the platform and pay creators a royalty for download monthly. It's definitely a thing. I remember Kevin Smith you know the guy that did Clerks and all that and his show and Jay Moore. For that fact it's the YouTube model. It's I'm going to play so many ads that either A you will leave me or you will pay me. And I've seen that model and in the Kevin Smith model. For me it didn't work in the model with Jay Moore. It didn't work In the model of YouTube. I was like, fine, take my money, I cannot, because just every 10 seconds they were interrupting for an ad. So YouTube got me. But it's one of those things John Jumango says I need to know where did you get that pop filter for the RE320?

Dave Jackson: 52:56

That was at yep, not B&H. They used to be a very popular site for audio and their app podcast BSW, has one, I believe I knew I was like come on, brain. So yeah, it's a 309A. Daniel says Actually, don't like that shock mount because it's so big. Yeah, so am I on the expert stage? No, I think I am talking in the, what you call it, where the vendors are. I'm also.

Dave Jackson: 53:31

Are you ready for this? How fun is this Thursday? I am now on a panel with the one and only Jeff C. And when you think it can't get any better and I'm going to feel bad because there's one other person I can't remember her name, but I know Jeff and I'm also going to be on a panel with Lou Mangiello how cool is that? I mean, come on, the king of Disney, that's going to be fun. And then another lovely woman who I will get to make a new friend because I don't know who. When I will get to make a new friend because I don't know who. When I saw her name, I didn't recognize her, but that just means I'm going to get a new friend. And so, speaking of that, first of all, some of my favorite friends are these people, and that is our awesome supporters over at askthepodcastcoachcom slash awesome, where we like to remind you that this show is brought to you by theschoolofpodcastingcom, where you get unlimited coaching, you get step-by-step courses and an amazing community. I just was saying how Ralph is in that community. We were talking yesterday and helping him out and Jim is a new guy that does real estate and he's helping seniors all sorts of fun people over there. Use the coupon code COACH in a coast that comes with a 30-day money-back guarantee.

Dave Jackson: 54:40

And if you go to ask the podcast coach, that is pod page. And you can try pod page by going to tripod pagecom, because it's just going to save you time and headaches and try quit squeezing a podcast into a yoga studio theme on Squarespace and get yourself a pod page. If you want to see pod page, go to theaverageguytv. That's where my buddy Jim Cullison hangs out. And if you need more Jim Cullison, check him out theaverageguytv and his show Home Gadget Geeks, and we're not going to talk about that one again. And it's time for the featured. That's one of the things I'm doing when I come back from podcast movement is I want to play more with vidIQ. But I know people that love it but I haven't played with it enough and I'm like, well, I'd feel bad if I would go get vidIQ and then find out it really stinks.

Dave Jackson: 55:27

So the wheel of names these are people that are supporting us in the form of $20 a month, and we appreciate that, like Jody Kringle. And there's Ralph and Ross Brand and Shane Whaley, who I will see at CEX in Cleveland, coming up, and so who is going to be the winner? I know last week Ralph got over 700 mentions because you get stuck to the front of our show and it's going to be our buddy, john Muntz. You can find him at johnmuntzcom. He's been a longtime supporter and Muntz is M-U-N-T-Z. So thank you so much for your support, john. I deeply appreciate it. And again, if you'd like to be an awesome supporter, it's super simple. You can join this awesome list of people.

Dave Jackson: 56:12

If you're watching the YouTube, people like Matt Talk Online and ShootingStraightPodcastcom and Sonic Cupcake and you know there's always, since he's in the chat room AskRalphcom All sorts of fun people Aviation News Talk. All you have to do is go over to AskThePodcastCoachcom slash awesome. And you might ask yourself hey, are Dave and Jim? Are we saving you time? Are we saving you money? Are we saving you headaches? Are we saving you money? Are we saving you headaches? Are we keeping you educated or maybe even helping you avoid mistakes? Well then, go over to askthepodcastcoachcom slash awesome.

Dave Jackson: 56:47

And I was listening to Mel Robbins last night. She has a book called the Let them Theory, which is interesting because, from what I hear, this was not her theory. This was somebody else had this idea and she was like, oh, that's a really good theory and then wrote a book about it which is kind of it's not plagiarism exactly, but it's like I've heard people go, yeah, that's not her thing, and I'm like, well, that's weird. But one of her things was the fact that we're all lonely, like the people are marrying their chatbots now and all sorts of crazy thing. I just heard where Grok the thing from Elon and Twitter that it has come out that his AI assistant and that's what they're calling these can get a little sexy if you want it, and I was like, well, that's kind of like you can ask it to moan or you know when I was just like that's, that's the well, okay, and so people are getting really attached to their, their AI tools and so, consequently, the epidemic of loneliness is having some really weird symptoms.

Dave Jackson: 57:57

And she said, basically, just make yourself be the first. Let me be the first to introduce myself. I'm Dave, so when I go to Podcast Movement, I'm going to forget that I'm still occasionally shy and just get out there and make some new friends, because you know, podcasts lead to relationships, relationships lead to opportunities. Well, I have the opportunity to go to Podcast Movement. I should probably make some relationships there, because I'm really starting to notice I heard this at an event is you are known for what you're known for. So, like Jim, is Mr Home Gadget Geek. So if I want to know about robot lawnmowers, I'm going to Jim. If I want to know about home automation, I'm going to Jim. And so what do you want to be known for?

Dave Jackson: 58:46

Make your show about that and then just introduce yourself to people and it's yeah, it's awkward and it's weird and she's like, but she was saying how, and she did this when she was 54. She said we moved to a completely different city. They were in Boston. They moved to the middle of nowhere and she didn't know anybody. And she said and yeah, I was lonely. And she said I met this one person one day out walking and she said then I was walking with my daughters and saying this is so weird, I don't have any friends here, and her daughters forced her to go up to that woman's house and knock on the door and she wasn't home but her husband was and brought her in and gave her a tour of the house and just kind of welcomed her to the neighborhood. And she goes. And that person led me to other people and she goes. Now I have a group of friends, she goes, but I you know it took my daughters to, you know basically push their mother of 54 up to a door and knock on it and she's like so. So I thought about that.

Dave Jackson: 59:44

I was walking around last night I was like, yeah, when I'm at podcast movement I am very guilty of looking for Harry Duran and you know all the people I know, because it is like summer camp and it's great to get caught up with people. But I also need to just start introducing myself to people. I remember I was with Corey from Libsyn and we're at Podfest and we walked into the last big thing at the end of the night, right and it's. You know, you got the oomps, oomps, oomps going and I looked around and I said this is so weird. And she goes.

Dave Jackson: 1:00:12

What I said I used to know everybody. When I walk into a room like this, I said, aside from you, I don't know anybody, because they were all a lot younger than me and she said yeah, I'm kind of in the same boat, I go. Well, I got to go make some new friends and I just started walking around to people going what brings you to the show. So you know it's. It's awkward and weird, but if you're going to any events cause we've got podcast movement coming up, we've got the Empowered Podcasting Summit in North Carolina coming up Introduce yourself to people, jim. Do you have a problem doing that?

Jim Collison: 1:00:45

No, I don't, but it's a great reminder. So, with the job that I do for Gallup, our podcasts in our community get a lot of listens right, and so it's kind of nice. But when I go to speak, we have these coaching classes and I do these 15-minute drop-ins on there and the instructors of these courses, they all know me and so they introduce me like, oh, jim's famous and I'm sure you've heard. So I don't start by thinking everybody knows who I am. So I just I say let me just start over. My name is Jim Collison.

Jim Collison: 1:01:23

I'm Galveston Clifton, strengths Community Manager. It's my job to take care of you post GGSC, to set those expectations. Then I say how many have never seen me on a podcast before? That we've done In almost every class. Half have not or more have not ever seen me.

Jim Collison: 1:01:37

So I also you can't assume in those kinds of situations you know like, oh, of course they people would know who I am. I think, well, to go for full circle, back to taylor swift. She introduces herself to people. Still, she'll people she doesn't know she'll come up to. She's like hi, I'm taylor and you.

Jim Collison: 1:01:58

And so I think it's really, really important in those situations, like you're saying, at the conferences or whatever that we come at, it never assume they know who you are and come in, introduce yourself.

Jim Collison: 1:02:12

This is what I do and of course, sometimes I do that and they laugh at me. They're like of course I know who you are. Like, I listen to you every week. I'm like, oh, that's great, thank you for listening. I greatly appreciate it. You know it's an honor you get to see me, but I never get to see you, so it's great to meet you. I always try to make them the big deal in the conversation and shift that away from yeah, you know we've got a lot of podcasts out there, but it's about them at that moment and I think those are the most memorable conversations for people is when you switch it in that person, even though they've got a, they've got a lot to say or they've done, they've been very, very successful, when they take an interest in you, that makes you feel super special. Yeah, I think sometimes we have to stop talking about us and ask them some questions.

Dave Jackson: 1:03:01

Yeah, I, if I share my screen here and I'm yeah, you can see that this is another slide that I'm going to talk about a podcast movement and the fact that you don't monetize a podcast, because I have a picture of me in my office an old office, many, many moons ago because I see the old school of podcasting logo on my computer. There you monetize an audience and so I did exactly what you did and that is this is me, I think a podcast movement again. And I said if you don't know who I am, if you've never seen me speak, I'm not worried about it. I got extra skin. Please raise your hand. And I'm going to say about half the room is going. I don't know who you are and I love the fact I got people standing in the back with their hands up, and I always say that's how you grow your audience. You get your show in front of people who should be watching but aren't, and I love that picture has Rob Greenlee in the front row.

Dave Jackson: 1:03:50

Yes, and Paul Culligan.

Jim Collison: 1:03:53

So, yeah.

Dave Jackson: 1:03:54

So yeah, it's. It's one of those things where you just got to get out of your shell, you know, get out of your chair, get out of your shell. You know, maybe I'll go to downtown Akron tonight and put up some stickers. I don't know, maybe not. Don't put stickers on, don't do it.

Jim Collison: 1:04:09

Yeah, don't stick them in the bathrooms. I'm telling you as a friend yeah, don't put them in the bathrooms bathrooms?

Dave Jackson: 1:04:21

No, it's not appropriate. Yeah, tanner has a question. Are there any stats on how effective Storefront is on PodPage? I just started under the feature and would love some info on maximizing that feature to our merch and other products. Podpage does not have any statistics period but, like we always do, we integrate with the best ones, so you can integrate with Google Analytics. I love Fathom. If you go to supportthisshowcom, slash Fathom just F-A-T-H-O-M, and the reason I like that is because it's so simple. Google Analytics will let you know what your visitor ate for lunch last Tuesday on a full moon, right? It's insane number of statistics. I just need to know how many people and where did they come from. But yeah, and in terms of effectiveness, that's where you could.

Dave Jackson: 1:05:04

I use a tool all the time called Switchy. If you go to supportthisshowcom, slash Switchy and Switchy is S-W-I-T-C-H-Y. That's a one-time fee and anything you want to track you can make a. It's basically a link shortener. So if you're linking to your show or your book on Amazon, you could make that link a. You know a trackable link. I have a QR code on my business card from Switchy and I can see. Like I looked last night and from my last presentation, I had eight people point their phone at the screen because I have a slide that says questions and then there's a QR code and eight people used that QR code. So if you want to track something, I love Switchy. It's one of the few things on AppSumo that I'm like oh, this was a game changer. So again, supportthisshowcom. Slash switchy is where you can find that, jim, a question for you. Chris wants to know. You don't pull the, don't? You know who I am?

Jim Collison: 1:06:15

Sometimes I do Like are you kidding me? Don't you know who I am? No no, I try not to no I try not to my listen. My, my friends do this crazy thing. They love, like when we get around our audience and they know, like they see this coming. You know someone who will recognize me from the podcast and they'll come up. They think it's so much fun to this. Then pile on. You know they'll start piling on the oh you're so famous kind of thing you know, settle down, friends, settle down like we don't.

Jim Collison: 1:06:47

This is, we're just all humans here, let's just not get crazy. But it's my friends who like to work that piece when we're out in public. You know, they're all, all my co-workers during the day. I'm just jim with them, right and right. We, we do some of these events and they think it's hilarious that this happens. So they make.

Dave Jackson: 1:07:06

They make a much bigger a deal of it than than I think I ever would I mean total back in the day, nick suberling the guy I can see him with his glasses that did the white socks Ivy envy show man I can't remember his name and John Domingo used to do I think it was called podcast therapy and we would just get together and just hang out and I remember John said something I always thought was so funny. He said you know what's funny about you, dave, and I go. What he goes, you don't know. You're Dave Jackson and I go. I have I go. I have no idea what that means, you know, and so and it's always weird when I hear people go oh, I was going to say hi to you. I rode down an elevator with you but I felt too nervous and I'm like what is there something about me that seems?

Jim Collison: 1:07:56

intimidating. It's people. Dave, I think the most important thing as we're speaking to podcasters here, for me anyways, I think the most important thing is when someone's had the courage to come up to you and thank you. Don't dismiss them. No, oh, it's nothing. Oh, you know, listen, I know for some of you it's terribly uncomfortable I get it right, by the way it's terribly uncomfortable for all of us, for the most part, but don't dismiss them. Look, they took a lot of courage to get to you and say the words they're going to say, say thank you. I appreciate you listening. How can I help you? Like? Let them do most of the talking. Don't feel like you have to start dispensing advice. Just let them talk. Let them be. They are having a moment and you have to understand. This is your breathing technique, like when this happens, you may start having yourself some anxiety. Start practicing your breathing while they're talking. Let them talk, they, they. It took a lot and and be sure to thank them Like. Just make sure that you understand. Hey, I really appreciate that you listen.

Dave Jackson: 1:09:08

And here's something else If you and this sounds weird, cause you know that, I know that, you know that I'm just a dude and you're just a dude Ask them if they want to take a selfie, because I've had people tell me I was going to ask, but I was afraid to and I'm like it's a selfie, like I'm not a. You know I'm not. I have what's the correct word for Indian, I have Native American blood in me, but I do not think you're going to steal my soul, because isn't that an old wives tale that Native American people thought?

Jim Collison: 1:09:39

Oh, dave, let's just keep going, let's just keep going Shall we?

Dave Jackson: 1:09:41

Yes. And meanwhile the other thing is and cause I am awful, I I'm much better at that than I used to. I remember when I was married and my ex-wife was was was with me at a an event and somebody came up and at the end they're like and you're funny, and I go. Well, you know, looks aren't everything.

Dave Jackson: 1:09:58

And that person walked away and she goes you are horrible at accepting compliments. She goes. You just, you just bat them away. She goes. They said really nice things to you and what's funny is I was at a book signing and somebody came up and said are you Dave Jackson? And I go, yeah. And and she's like, oh, thank you so much. And I'm like, oh yeah, I'm glad, glad to help. And she literally was like no, you don't like. And I it was a great practice. I think I've told the story before, but three times she was like no, no, and I was like oh well, that makes me feel really good, thank you so much. Usually, what I say is thank you so much for listening, why do you like my show? And then find out, mike, is there anything you'd want me to change? And on occasion somebody will actually answer that question yeah, but yeah.

Jim Collison: 1:10:41

Yeah, just engage, stop what you're doing, put things down and really look them in the eye and say thank you, yeah, and let them say some things, because they've been.

Dave Jackson: 1:10:54

That's it. Get them talking, they're having a moment.

Jim Collison: 1:10:56

Yeah, yeah, yeah, yeah, yeah you, you stop, let them talk.

Dave Jackson: 1:10:59

Yeah, chris says I remember meeting Dave and Daniel back in 2015 at podcast movement, one of the most pod memorial times of my life. There you go. And yeah, chris says great advice, jim, let them talk. And that's usually what I will do is like, oh, do you have a podcast? And if they say yeah, I'm like oh, tell me about it. Whatever, you know that whole nine yards, but it's my, here's my biggest, my like.

Dave Jackson: 1:11:20

As somebody comes up and says, hey, I just wanted to say hi. In my brain I'm like look at them, look at them. Do not look behind them, do not. I know you're ADHD and you're dying to know what else is going on, but give them if, for the love of God, dave, would you focus for 10? For the love of God, dave, would you focus for 10? Can you give us 10 seconds, Dave? Just because I will do that and I hate that. I'll be talking to them and all of a sudden, I'll see Lou Mangiello walk back there and I'm like OK, just ignore Lou, you can see him later. Ignore Lou. And it drives me nuts. That's where I'm like can I not be? That feels like hey, I'm, I'm meeting somebody and they're just looking behind me and I'm like no, don't, don't do that. That's my biggest fear. As soon as somebody comes up and says hey, it's great to meet you, and I'm like focus, focus, focus, focus, like do not when they walk away and they're like that guy was a jerk, that was the guy.

Jim Collison: 1:12:18

Like that's it jerk, that was the guy, that's it. Oh my gosh.

Dave Jackson: 1:12:20

That guy was a jerk. I've always heard don't meet your heroes. And I'm like, yeah, I just totally blew that. So I do not want to do that at all. So let's see, here's an oldie, but a goodie, especially if you're starting a podcast. This was over in the Buzzsprout group, which, by the way, I got to talk about. You know bucket list stuff. I got to be on the Buzzcast and it was really, really cool. I got to be Kevin for a day, but I'm the co-host of Booked On Planning. Did we talk about this last week?

Jim Collison: 1:12:52

We did.

Dave Jackson: 1:12:53

Yeah, I was going to like wait.

Jim Collison: 1:12:54

Because you quizzed me with Booked On. Yeah I, I was like wait a minute like that's looking what else we got here?

Dave Jackson: 1:13:00

weird guerrilla marketing. We all start somewhere and hitting those first 100 downloads is huge. Let's hear your most creative, desperate I like that or shocking statistics or, I'm sorry, shocking tactics that got you to that milestone. Was it from constantly bugging family, sticking your podcast onto friends' phones, printing flyers I feel like we talked about this last week too. Did we Sticking code stickers?

Jim Collison: 1:13:27

on bus stops.

Dave Jackson: 1:13:28

Yeah, we did. I need to unpin these Great show prep, Dave. Speaking of going back to Taylor Swift, maybe plan next week's episode a little better, holy cow Sometimes.

Jim Collison: 1:13:41

you know we could wrap it if you want. It's a good it is.

Dave Jackson: 1:13:44

We've got eight minutes.

Jim Collison: 1:13:45

I have a student here oh that's good, well, let's hey.

Dave Jackson: 1:13:49

You know what, when you're out of stuff, don't waste their time. And you know, hit it and quit it, in the immortal words of James Brown. So excellent. Well, Jim, what's coming up on this kind?

Jim Collison: 1:14:03

of has a James.

Dave Jackson: 1:14:04

Brown feel to it. You know Podcast, yeah, All right. What's coming up on the AverageGuytv?

Jim Collison: 1:14:13

I don't know how you have any throat left after.

Dave Jackson: 1:14:15

James Brown You're really good at that.

Jim Collison: 1:14:18

Yeah, you're really good at it. I am not. I am not good at it. Oh, I mentioned we have a student from Japan here this weekend, and so I did. I took the week off because I wanted to spend as much time as I could with them. It's good sometimes to take some time off. Let me just remind you you don't have to do your podcast every week, but we have plenty of episodes out there HomeGadgetGeekscom.

Dave Jackson: 1:14:41

Slash follow and you can follow the show and go cherry pick your episodes, Because that's on.

Jim Collison: 1:14:46

PodPage right, that is. Homegadgetgeekscom is a PodPage. Yes, there you go.

Dave Jackson: 1:14:50

Excellent. And what did you learn from the exchange student in 10 seconds or less?

Jim Collison: 1:15:00

Oh, the translators are getting better every year, Like we are just using translators for you know the Microsoft translator or Google translate. They are really good, so it's even better than last year. So it's nice. You can go anywhere and use those things. They're great.

Dave Jackson: 1:15:12

On the school of podcasting. I got smart. I have an interview in the can with David Hooper and who is now working at Sirius Satellite Radio. So I was like wait, how did you get a gig in radio and what's the difference between radio and podcasting and what are you learning and what can you share? And there's a lot of similarities there. So that will be at schoolofpodcastingcom and I'm slowly working on episode 1000, which is going to be right around the corner. So if you're at Podcast Movement, please stop by the Podpage booth and say hi and we will see you in two weeks, because I'm not here. No, I will be here next week. Yes, I think we're on.

Jim Collison: 1:15:48

Yeah, I think we're on next week.

Dave Jackson: 1:15:49

Right, okay.

Jim Collison: 1:15:50

Yes, we are. I'll be back Friday night.

Dave Jackson: 1:15:53

Friday night. All right, we'll see you next week.