Podcast Release Forms on a Live Show Do You Need Them?

Dave Jackson: 0:20

Ask the Podcast Coach for September 6, 2025. Let's get ready to podcast. There it is. It's that music. That means it is Saturday morning. It is time for Ask the Podcast Coach, where you get your podcast questions answered live. I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from TheAverageGuytv. Jim, how's it going, buddy?

Jim Collison: 0:47

Greetings, dave. Happy Saturday morning to you. Sorry, we're a little late, it's my fault. I jump in, I get Dave talking and then all of a sudden we're like we got to go. We almost sometimes are like oh, let's just do the show, just you and me. It's always good to be here.

Dave Jackson: 1:06

It's. It's a little more fun with the chat room and, and, and dave remembered, at the last minute I had to format the hard drive on the roadcaster or the disc thingy, uh, and, and that took a second. But uh, we're here now and uh, it's funny because there was a report that came out that we're not supposed to do chit chat. And we just did chit chat and, and now we're going to do ads, which are great fun. So we break all the rules, we break all the we are rebels here. And then we're going to do ads, which are great fun. So we break all the rules, we break all the we are rebels here, and then we can get to the fun stuff. So you can't, you can't do the podcast without coffee you can't do the podcast without coffee.

Dave Jackson: 1:33

That's, it's ridiculous. So there it is. And that that awesome coffee pour is brought to you by the one and only mark from podcast brandingco. Because you know they're going to see you before they hear you. And Mark has done a ton of my artwork and I love every one of them. Why? Because he sat down with me one-on-one and said, well, what's the vibe of the show, what are we going for, what are we looking for? And then he gives you a couple of different options and you're like, wow, those are all beautiful, and then you pick the one. That's the hardest part is which one do you pick? They're all good and he's been doing this for years.

Dave Jackson: 2:09

He's also a podcaster himself. That is a huge difference between you know the guy on Fiverr or whatever, and he's going to sit down with you like he's got the marketing experience. He's been an award winning graphic artist. And it's not just artwork. This is websites, pdfs, powerpoint, anything that you're going to put in front of your audience, that you want to look good. Well, mark is the guy you want to talk to. And wait, there's more. That's right, he's Canadian, so he's going to be polite. So if you really need great looking stuff. Go over to podcastbrandingco and tell them Dave and Jim sent you.

Jim Collison: 2:50

And, of course, big thanks to our good friend Dan Lefebvre over there. Based on a true story, based on truestorypodcastcom. This week, young Guns 2. Young Guns.

Dave Jackson: 3:01

That's Bon Jovi, isn't it yeah?

Jim Collison: 3:03

Aren't those? Those are like the 90 Brat Pack kind of movies.

Dave Jackson: 3:07

Oh yeah, emilio Estevez. And yeah, I didn't know there was a Young Guns 2. I knew there was a Young Guns because Jon Bon Jovi did the most of the soundtrack, but that's interesting.

Jim Collison: 3:18

Well, if you want to know, young Guns 2 with Josh from Wild West Extravaganza is on the podcast. Check it out today. Based on a true story. Based on a true story podcastcom. And, as always, dan, thanks for your sponsorship.

Dave Jackson: 3:32

Yeah, well, we have a question because we, you know, we have a thing right above us. If you ever see the video, you can go to askthepodcastcoachcom slash question. You can join via audio, via video. You know, obviously we've got the chat room, which is where this is coming from, and so when people come on the show, I've never asked them hey, is it okay if I use your likeness? And so Ralph is asking I'm launching my live show and I wanted everyone's opinion on whether I need to get a signed release for those coming on the live show so I can use the content.

Dave Jackson: 4:04

To me, I kind of go, it's a live show. I just said at the beginning of the show live. You know, we've never asked anybody for a release form. I find release forms to be a pain in the butt. To me it's almost like a prenup. Now, on the other hand, it's a legal thing. So if you want to keep yourself out of legal trouble but I'm also the guy that somebody goes hey, I said fart bubble on your podcast 12 years ago, can you take that down? I'm in between jobs and I'm trying to, you know, make. I'm just afraid if somebody Googles me, they're going to find fart bubble and I'm like, oh, okay, and I will take it down. I, I, I, you know, I only have, you know, hundreds of other episodes. People can listen to Jim, if you ever you know had.

Jim Collison: 4:50

Okay, yeah, we bought both at work and in my own podcast. Yeah, and I we had to, proactively. You know we had a situation where we had to proactively pull one down. But I think, depending, think, depending, listen, it may depend on your net worth. If you're you know you may want to get. If you're you know, if you're jason and travis kelsey and you're having a guest on who's controversial, you may want to get a release signed. Right, I mean again, consult, we're not lawyers, we don't play one on tv and and we even didn't stay at a holiday in express last night. But you can. You just if, if you, if it helps you feel better sleeping at night that you have releases on people, that that then you're like, hey, I've got this thing. I mean because, eventually, right, it's not the, it's not the signed release that gets you out of trouble, it's your defense in court that gets you out of trouble. And so you, you, you know, if you feel, if it helps you sleep at night, yeah, get them the.

Jim Collison: 5:56

Uh, dan or Feb had said in the chat, like he and this is what I do too, I'm assuming I've asked you to come on my show. You came on my show. You talked on my show. Everything you said is available for release unless you ask me not to, and I won't. If you ask me not to, I won't. So I'm kind of a Dan. I'm like. You know. It's not like I cornered you in some corner and put a microphone in your face and forced you to talk. But whatever helps you, ralph, whatever helps you sleep at night, would be what I would go with.

Dave Jackson: 6:32

Well, our problem is, somebody will come on and like, hey, it's Steve, steve, you're on with Dave and Jim. What's going on? Hey, I need to know what to do. I'm like, oh great. He's like, oh, wow great, thanks guys. And then Steve leaves blah blah, blah, blah. I'm like, oh great. He's like, oh, wow, great, thanks guys. And then Steve leaves and I'm like, oh, I forgot to ask him what his website was and now I got to go find Steve on the. I think his name was blah blah, blah show. Wait, there's 26 of those, any of those names you know? Like, if you've got the time to go, chase down somebody to get their signature to where they're going to go. I need to do what? Okay, whatever.

Jim Collison: 7:03

Sure, you know so. But Ralph's saying in chat, right, he's like how do you do that on a live show? This is kind of what you're saying, right, how you do it on the live show. Well, we assume you called in and so right, we didn't force you.

Jim Collison: 7:15

There's no, there's no, no trickery right. If we wanted to, you could follow up. You know. You could create a process to say, hey, hang tight, we need to get your information. Or you could make sure we get their website when we're done and you could contact them. Right, you could do all that work. Does it help you sleep at night? If it does do it. If it doesn't don't.

Dave Jackson: 7:37

But like right now, right, we have askthepodcastcoachcom slash question and we're lucky if we get one person to join us live, right, that's fine. Chat, you know, our audience has very clearly said we're good putting our questions in chat. So the thing is, the more friction Jeff C brought this up the more friction you put, the less people are going to do what you want them to do, which is to come on the show. I mean, there are studies that if you ask for the first name and their email address, versus if you ask for the first and last name and email address, they're like oh, I'll give you my first name, but I'm not giving you my last name, Forget it. And now you don't have their email. So you know it's like well, that's fine, as long as you're fine getting fewer email addresses. But if you like, hey, here's, I want you to come on and ask me questions. You just got to answer this 35 questionnaire thing and you know, tell me the. All I need is your social security number and your mother's maiden name. They're not going to come on. So it's one of those things where you know I'm crazy, I just let people again askthepodcastcoachcom slash question.

Dave Jackson: 8:41

If you want to join and we've had I don't know in 10 plus years, maybe two or three people that were a little weird, you know. But live's a different. You know, if you want to do live, read the book Beyond Powerful Radio by Valerie Geller, because she talks about. The thing with live is, if you're asking for people's opinions, like we just started, it's now betting season, I mean, I'm sorry, football season here in America, and you know it's just one of those where people come on they're like oh man, you shouldn't have played that quarterback, he's an idiot, this guy's got no talent.

Dave Jackson: 9:19

Okay, Thanks, Jim from Poughkeepsie. You know, I don't know, he had a bad night, that's for sure. Yeah, the guy's an idiot, Shouldn't have played him. The guy has one one thing he's going to say the quarterback's an idiot, you shouldn't have played him. And so you have to be okay with going. Okay, Jim, thanks so much. And onto the next caller Like you have to be fine hanging up on people because they've given you what they needed to say, and some people, when they come on, like, oh, I'm on the show now, I'm going to stay on as long as I can, and so letting people on is different, it's, you know, Danny Brown says end of day as well. Just be nice and remove episodes if it really bothers a previous guest. That's what I do. Yeah, so maybe.

Dave Jackson: 10:03

I'm naive and that could be. I'm just not worried about it because I don't have a problem pulling stuff down and I don't talk about things that are going to get people sued. You know, I had somebody I interviewed this week and they were talking about the female breast and they used the T word and I was like, am I going to edit that out? I'm like because we all know what that word is, we all know what they are, and I was like you know. But I was like you know, I'm probably just going to avoid that. I mean last, week.

Jim Collison: 10:26

That's what your audience expects, right? I mean, in some circles that's going to be just fine, and others, if you have an audience, you know, if you've been a PG podcaster for a long time and your audience is depending on you to remain PG, although I think you can say that in. Pg. But let's just you guys know where I'm going with this. Yeah, then don't let it go. I mean I said on Home Gadget Geeks. I can count on one hand the number of times I've sworn on that podcast.

Dave Jackson: 10:53

Right.

Jim Collison: 10:53

And easily, maybe on two fingers, the times I've right. I just don't do it there. That's just that audience does not want that. They're not.

Dave Jackson: 11:03

That's not what they're here for audience does not want that.

Jim Collison: 11:06

They're not. That's not what they're here for. Yeah, they listen. My neighbor listens to it with my name, with his son, jack, who is five, and he and jack knows me like I. He's across the street, I, uh, you know he. So you, you've got a. You just got to know your audience. Right from that standpoint, stephan Stephanie makes a great point.

Dave Jackson: 11:25

Oh, she's got a couple great points.

Jim Collison: 11:27

I watch a show where before that's not the one I was going to read, but that's okay.

Dave Jackson: 11:30

Oh, but that's a good one too, yeah.

Jim Collison: 11:36

Well, I watch a show where, before they have callers, they also give my callers opinions have nothing to do with me or my sponsors disclosure, and we could do that too here. Before you bring somebody on, you could say hey, just as a reminder of this, the opinions of our guests don't represent Ask the Podcast Coach. It's you know, whatever. However, you want it's affiliates or whatever.

Dave Jackson: 11:53

Yeah, and Stephanie has many, many talents. Nosyafcom. She says when I'm filming something in public, I have a sign that says, being in this area, you agree to be on video. You can have that on your show or say before you come up you are also agreeing to yeah, like we could have here. It says askthepodcastcoachcom slash question.

Dave Jackson: 12:13

I could have a thing on the bottom that says you know, joining this call gives you permission. I know on PodPage we have a guest intake form that you can send to people and they upload their bio and their headshot and all that stuff. And at the bottom there's a thing that has a link to our release form. But it also says by clicking submit, you are acknowledging that you read the terms of service here and you are giving us permission to use your stuff. So you know you could kind of do what Stephanie says there, basically like hey, by doing this you acknowledge that. Ralph says I'm confirmed, I might call someone out on something they are doing and they get butt hurt and they want to take our, they want to take it out on me later because they perceive I have something. Because they perceive I have something.

Jim Collison: 13:05

You know that's legit. If you're going to call people out, you better get a disclosure. Like I would not go. I would not get actively hostile towards a guest and not expect some.

Dave Jackson: 13:18

And it could be as simple as you know. You could go hey, joining me now is Jim, jim, how's it going? Jim? And Jim would say Great, it's going great. And I go hey, just before we get to your question, just again, I have your permission to use your likeness in this recording and you'd go Sure, great, what's your question?

Dave Jackson: 13:40

You could do that, that would be an easy one. Just make it super quick, acknowledging blah, blah, blah, and then later, if somebody goes well, you're mean because you said I'm stupid. Well, here's the solution for that. Don't be stupid, I don't know, but I think if you're don't do it would be my advice. If you're this worried about it, don't do it because you're.

Dave Jackson: 14:07

It's teams that play not to lose usually lose, like I. I hate when a team is up by 14 points because you know it's betting I mean football season and you'll, you'll be up by 14. So, instead of doing what you did that made you win, you switch to a defense and people just start scoring points on you and you lose the game because you're not playing to win, You're playing to not lose. And so if you're worried about, hey, I want to do this and deliver this kind of content, but instead you're focusing on what you're not going to do. And are people going to? I just assume my audience likes me. Maybe that's again naive, because it is the internet and there are bad people on the internet, but I don't know, I can't see my little. We got 19 people watching right now. I'm assuming these 19 people came here because they want to talk podcasting. So I don't know. I probably am naive.

Dave Jackson: 15:00

I have been, oh man, probably. At least I know one. I sold a drum machine to a guy because he said he was a pastor, showed me his Bible with Pastor Dean on it, and I sold him a drum machine and let him take it on payments. And he paid me one payment and I never heard from him again and I even had his phone number. I'd like come, I'm like hey, jimmy, you owe me some money. Oh, yeah, I'm working on it. And then his number changed because he probably didn't pay his phone bill and I was like, well, that's what you get for trusting people.

Dave Jackson: 15:26

So it's, you know, try it. You know, as always, you know, do a live show. And that's the other thing too. Like, maybe, if you do the like, hey, you know, jill, thanks for coming on the show. I just quickly, I have your permission to use you in this show.

Dave Jackson: 15:41

And she goes yep, and I'm like, great, how did that flow? Did it? Did it interrupt things? Did it? You know? Was it cause? You just don't want it to be like, oh, we'll get to her question first, you know. And then you start the theme music Cause you're like, okay, I got to do the disclaimer, the the voices and opinions of Jill are not necessarily mine, but they're mine. Oh, by the way, I'm sorry, we ran out of time for Jill's question, so you've got to be careful on that. So experiment, you know, but maybe I'm just naive. And again, that is probably the case. Dan says have you ever had anyone ask you to remove them from the podcast version of this live show? Never, not a one, not a single one. That's why I'm like maybe we're worried about things we don't have to worry about.

Jim Collison: 16:22

It's a good question though. I mean it's a really good question. It is yeah, I don't, I don't. I think you should worry about it. If you're going to be confrontational on your podcast, you should be worried. You absolutely should be worried about it. So I would. I mean, I just that's, you know, when you play a fire, you get burned and I, I just that's. You know, when you play a fire, you get burned and I just you, you're opening, they're going to be confrontational like that on your podcast. You're opening yourself up for for that. So I, I would definitely in that case, if you're going to be that aggressive, I would definitely get disclosures, I would get sign offs from people.

Dave Jackson: 17:01

Well, that's true, I mean, just do it differently. Well, I just, I did a podcast hot seat and even though there's a thing that says if you would like this private and not public, it's an extra 40 bucks, because now we're doing consulting, and the whole point of the podcast hot seat is the fact that you're getting discounted consulting but I get free content. And so later they said, oh, we didn't realize after I, cause it was definitely more negative than positive. There are some things they're doing, but there are a lot of things and they weren't even bad. It was just like we don't need to hear you thinking through the question, just just get the question and we don't need to hear the guest thinking through the answer, just play the answer. You know, it just makes the momentum move much. And they were like can we not have that go public? And I was like, okay, you know again, I'm like, but it's, you know I still got content from it, but you know it's, it's had. I said, no, you know you paid you for the. You know I was just like oh yeah, it's fine. Whatever, no big deal, I got content.

Dave Jackson: 18:10

Steph had asked what's the name of the book about radio. It's not cheap, it's because it's used in in colleges. It's called Beyond Powerful Radio by Valerie Geller. It is, it's, it's, it's a page turner, but it's thick. And this is the new, updated version where she talks about podcasting and to be honest, I haven't read the part about podcasting yet. I probably should. But I have the first version and the new version and that's the one. If you ever hear me quote the line there is no such thing as too long, only too boring. That's from that book. Valerie Geller's been in radio and in that whole nine yards forever. So also we want to say hi to Mark King, who is mowing his lawn right now. He listens every week, neighbor Mark.

Jim Collison: 18:49

He's always helpful when he gets up early, says hey, is it 1030 yet?

Dave Jackson: 18:54

And then right at 1030, starts mowing his lawn.

Jim Collison: 18:57

Mark, thank you for your thoughtful and well-timed lawn mowing every single week.

Dave Jackson: 19:03

Yeah, ralph says, since I've been doing business coaching, that's a concern, but for me, since I make them look, because I make them look well, there are ways to do the nice sandwich. Hey, the good news is you're out there and you're trying your business, you know, and a lot of people never make it as far as you do. Now let's look at some things that could use some polish. You know, and you don't say you're an idiot and you're stupid and you're like. You just go. This may not be the smartest choice here, because tell me a little bit about your customer, are they like? There are ways you can say you're stupid without saying you're stupid. You know, now on this show on occasion, if I see somebody say this where in Reddit this morning, how can I get, how can I get an idea of how much potential ad revenue I can earn from a good podcast in a niche I'm trying to budget on, how much I can spend on things like graphics and video editing, video editing and I'm not sure where to start because I have no reference for potential revenue. To me that's not the right. I mean, I get where the guy's coming from, but there is a bit of a what's in it for me kind of vibe there and I'm usually like that's not the people that I see push through.

Dave Jackson: 20:11

The hard part of podcasting are the people that love their topic and they want to serve their audience. Those are the people that make it past that seven-episode slump. And I get this guy's question. He's like look, I don't want to spend a million bucks if I'm never going to make a million bucks back. I told that makes total sense. But there are times when I see people this guy's not quite as bad. I've seen people say what's the topic I can talk about that'll take the least amount of time and the least amount of effort and make the most amount of money. And I'm just like don't, just no, don't start your podcast.

Jim Collison: 20:43

That's not the way to go. Well, but listen, doing a podcast is like starting any small business, right? And the answer to his question is called market research. You need to do some market research on your niche. How many people are out there? What are they looking for? What are they willing to spend? How you know how how many, how many of them listen to podcasts Like there are we?

Jim Collison: 21:08

We pay marketing companies millions of dollars a year to do market research in these kinds of areas, and so the answer to that question is market research. Go out. You're going to have to beat the street to figure those things out. That's how you do it. You. You do market research, so it's it. It could be listen, you, you could be going into a space that's that's underserved and there's a huge demand for it and you can, and they all buy t-shirts, so merch will work.

Jim Collison: 21:35

But you don't know that you got to go out and do the research in the niche to to get the questions. People say I don't know how to do that. Then I'm like well, then you can't do it, you got to pay somebody to do it. What if you know? It's just like me and plumbing I hate doing plumbing, so I hire somebody to do it because I don't want to. You know, and I want to know. I don't hate it. It smells bad. I'm not interested in market research questions.

Jim Collison: 22:18

You either do it yourself or you hire a firm or a person who can do it for you. It's Dave. What I get tired of is probably too strong of a word, but podcasting is too easy to come to. Anybody can do it. Anybody can get started it, you know, and anybody can. It's like a lemonade stand on the side of the road like you. Literally, you could set that up in five minutes and do it. Is it a viable bit? Then they're like yeah, you know, what could I make? Could I make a living off selling lemonade out of my front yard?

Dave Jackson: 22:39

probably not like you know you have to be know my neighbors are going to drive by.

Jim Collison: 22:45

Well, have you asked them?

Dave Jackson: 22:47

Right, do they like lemonade? You know? Would they rather like you know something else? You?

Jim Collison: 22:52

live in Fairbanks, alaska, and it's going to be two weeks out of the year, right those kinds of things?

Dave Jackson: 22:57

Or do you live on the most populated street? You know has tons of cars? We're going to kind of take another tangent here on, because I want to come back to Ralph. He has a comment here, but I saw this this morning and kind of going back to what you were saying, where it's just like how is this hard? It says I'm a sound tech with the experience in audio recording and post-production and I'm really curious about getting into podcast editing. I've tried Fiverr and Upwork. So, number one, kudos. You tried something. You got out of your chair Well, maybe not out of your, but you tried something, kudos but they never really worked for me, as it seems like algorithms favor people who already have some publicly hated jobs and reviews, which feels a bit like a catch-22.

Dave Jackson: 23:40

To this, I'm now going to call this person out and go. Quit blaming other things for your failure. It's too easy to go well, I do it, but the algorithms Okay. Well, maybe you're not Okay, so I have all technical skills needed to get the job done, but I love to hear how people usually get started and how to find opportunities to work with podcasters without coming off as spammy or annoying. Any tips or personal experiences would be super appreciated. So I was like number one.

Dave Jackson: 24:07

Let's see, I want people to find me on the internet. Gee, how could I do that? Maybe have a website, and I want them to know what I do. So I don't know. Maybe make some bad audio yourself and then clean up the bad audio and put that there side by side before and after, so people know what you do, and then come up with a price and make a button so they could click on it and order it. And then go to find somebody who isn't you know, dave and Jim in their spare bedroom, somebody doing a company show that has really bad audio. Clean up their audio and send them the cleanup version and go hey, I downloaded your latest podcast. This is how it would have sounded if I had been your editor. Let me know if you'd like more of this in the future and we can look at what it would cost you.

Dave Jackson: 24:53

Now a lot of people are going to go yeah, we're good, we're good Because everybody's like, oh, no, I'm good, my content's fine. But maybe 10% of those people might go. That's not a grade, how much does it cost? And so it's going to cost you time, because 90% of those times you edited were just wasted. So that's your marketing budget. Your marketing budget is based on time, not money in this case, because you got more time maybe, or something like that.

Dave Jackson: 25:19

But it just seems like it was like I don't know where to start. I'm like, well, let's see, if only we had something that I can somehow post it and everyone on the world could see it. And I'm like, oh, like the internet, like you know, we all just want to be able to go oh, here's the easy button. Oh, look, I'm a million dollars. I'm like, no, it doesn't work like that. So I just see that stuff and I'm like but Ralph had a point. He said I'm not afraid, I just know some people suck and are always looking to take something away from someone if they have the chance. This is just reality.

Dave Jackson: 25:54

Buy insurance I forget the name of it. I know the name of the company I found that had. It was called Thimble, I remember that. But there's an insurance you can get. So if people sue you because, well, they don't like your glasses, you can get insurance against that. I forget what it's called, but that is a thing. So if you're ever worried about you know people coming after you. You can get insurance so that if somebody does that and they win a claim of you know $5,000 because you call them a you know clown penis, you know, and they're suing you for defamation, you know your insurance will cover it.

Jim Collison: 26:33

There goes our PG test. There's it.

Dave Jackson: 26:35

I know I said the P word. She also says Stephanie makes a point. People might not come on live though if you're going to be calling them out. Dave Ramsey kind of does this right. He's like, well, the lottery is just the stupid tax, you know why, baines and Rass and blah, blah, blah. So he kind of just calls them out. But that's his thing, don't be, dave Ramsey, we already have one of those. So it's you know. And I will say that you know I have podcast hot seat no line at the moment. You know a lot of people aren't willing, either a don't want feedback or they're afraid that. You know a lot of people like I'm not going to go on podcast hot seat, you're just going to tell me all the crap I do wrong. I don't want to know that you know I wouldn't do it.

Jim Collison: 27:21

I mean, I could have easily done it. I'm not going to do that with you. There's no, I don't know Some people really like that. I don't. Yeah, that's not a. That's not a. I struggle to listen to programs that are confrontational. I think. I think, personally, there's better ways to do it, but the people like it, or people listen to it, or some some people are helped by it. Sometimes people need to just get, get you know the truth well, whatever that means to them, and so yeah, well, I mean, look at american idol, the first.

Dave Jackson: 27:52

We all used to watch the first three weeks because that's when all the people that couldn't sing would come on and they'd be like you know feelings, nothing more than feelings, and they're like, okay, you're awful. You know, I don't know who told you you could sing, but you, you're awful. You sound like a dog in heat that's been pinched by. Get him out of here, because it was entertaining.

Jim Collison: 28:11

But nobody likes that except William Hung. It works in that situation and it works in the gong show. Remember the gong show, where they would intentionally bring folks on that way, but the audience was set up for it. Right, the right chuck. What was his name? Chuck? I always say chuck woolery, but that's a different. No, uh, that was uh simon cowell yeah, no, no on the gong show who was oh, uh chuck yeah, what was his name?

Dave Jackson: 28:38

chuck something anyways it wasn't woolery, because that was love connection that's the, that's the other guy.

Jim Collison: 28:42

Yeah, no, but listen, the show was set up that way. Like people, people came on there, they knew what, they knew what to expect. So I, I think, listen, regardless of what you're doing from a podcast standpoint. People listen to your show because they they want to confirm their own biases for one right and two, they they don't want to be in a lot of cases. They don't want to be in a lot of cases. They don't want to be surprised, they want to. They're coming to and they're expecting consistent content week in and week out.

Jim Collison: 29:11

Unless you're a show that constantly shocks people, if that's, if you're the shock effect, if you're shock and awe and you're just constantly, there could be a group of people that really, like, every week this is different in some way. Right, in most cases, people are coming to listen and not be surprised, right, or? And that doesn't mean the topics can't be controversial or they can't be done in a controversial way. It's just what are they expecting to get? And yeah, well, and the more consistent you can be with that, the better, ralph says.

Dave Jackson: 29:42

The reality is, sometimes the sandwich just tastes bad. There is no good parts to point out and I just don't want to be, you know, basically giving them a unicorns and rainbow answer. Well, if you're going to call them out, you know it's. You know, pick your poison. And also the other thing you have to keep in mind, because this is not easy You're going to give people really valuable advice. You're going to tell them exactly what to do and they will ignore you and you have to be able to handle that without going, because that's half the fun of coaching is watching people pay you money to ignore everything you tell them. That's the part that is, I think if you read through the lines, I need to ask him them. That's the part that is, I think if you read through the lines, I need to ask him.

Dave Jackson: 30:33

But if you listen to Eric K Johnson's last show, there was a hint of like I can't take this anymore. People are like why is my show growing? I don't know. Maybe the 12 minute thing about your cat at the beginning of the show, when the title was how to make money selling. You know whatever you know and you're talking about Mr Whiskers, that crazy little rascal. Chris Stone, this is a great bumper sticker. Right here Anyone can sell lemonade. Not everyone makes great lemonade. Preston, bravo, my friend, you know, and that's it.

Jim Collison: 31:05

Sometimes great lemonade doesn't have the exposure it should have because it's just the wrong place at the wrong time that's it.

Dave Jackson: 31:11

Yeah, so danny's like hey, forget lemonade, we're gonna do a beer stand now.

Jim Collison: 31:15

We're talking now we're talking and and here in the united states that'd be illegal. But okay if that's right, I want to do, although I think you do it with a liquor license.

Dave Jackson: 31:25

You'd have to have a liquor license I think there are places in texas that are like a drive-through, like you can get and crack a beer right in the drive-through.

Jim Collison: 31:33

So you may be confusing that with buying through like they have drive-through liquor stores. I don't think I don't think you can crack it in the car.

Dave Jackson: 31:41

I think everywhere in the us that's illegal well, if it's going to be legal, anyway a lawyer, it's going to be texas, yeah.

Jim Collison: 31:49

So cheers to everyone in texas, yeah they do have drive-through liquor stores where you can pull up and tell them what you want and they bring it to you yeah, danny says to the person trying to be an audio editor sell it to the celebrity podcast.

Dave Jackson: 32:03

Most of those sound horrible and they do. Yeah, steph says I understand you usually feature one call to action on your podcast and in the show notes for testing, how long would you recommend running it? Three months, six months or any other duration? Good question. It depends, of course, because it's a podcast answer. So it depends. If you're daily, you know, maybe two weeks. It's a podcast answer, so it depends. If you're daily, you know, maybe two weeks. If you're weekly, maybe six weeks, because it's got to get. You know, I read a report once. They said if you want everyone in your church to hear a subject, whatever it is, you have to do it at least three weeks in a row to catch everybody, because not everybody hears every episode. But I would start off with six weeks. What about you, jim, if you wanted somebody to like a call to action to give it a giant, you know? Oh, at least three months.

Jim Collison: 32:55

Three months. There you go, I would, yeah, most, most listeners at least okay In my experience in the podcast I've done and the folks that I've worked with their listeners are anywhere from right caught up. But but a good chunk of them are two or three months behind and so I just like the consistent repetition of brand for for that period of time, and everybody hearing it and you know a lot of my listeners are are weeks behind. So mine would be at least 90 days on something like that if you can.

Dave Jackson: 33:29

Your mileage might vary At least 90 days. Listen to Jim. He has a lot more experience in the land of surveys than I do. So there you go. Yeah, yeah, yeah for sure. And as for the guy wanting to be an editor, he can make a show out of that. Here's here's bad audio. Now, of course, you might want to get a, he might want to get a release, but he can make a show out of here's the before and after of you know such a niche that would be.

Jim Collison: 33:55

there's 10 people on the planet who would listen to that.

Dave Jackson: 33:58

There you go, right, but you you could call it like how to make your, how to grow your podcast with better content, and then here's some bad content here. Listen to this, where this and then here's that, and a and B. Hire me and I will make your content sound amazing, but then you'd have to get a release because, unless it's content you made, you're using other people's stuff.

Jim Collison: 34:19

So, yeah, listen, there's a progression in the way podcasting works for most people not all people, but for most people and we start with the how-to ideas. Hey, I have some information. I think some people would find it helpful. I think it would be, you know, good if I got this out. So you start being helpful, you start getting out helpful information, but eventually, all the helpful you've said all the helpful things, you've come up with everything that needs to be done and you're like well, but I still want a podcast. So you, you move from helpful which you still do sometimes into opinion, and then you start having opinions about the industry, right. And then you start talking about okay, that's because those are the things that are changing, or maybe the tools that you're using just aren't, or it's just not as much fun to be in that space any longer, right. And so there, there's a natural life cycle that happens in to a lot of podcasts, where they go from you know, hey, here's how you use this software tool, to here's the business of the software tool. Let's talk about the industry around it, right, kind of thing. So we kind of, we kind of naturally morph on those things. Anyways, it's just, it's kind of just a natural. You can't, you can't let. I mean, we're a good example of that. We don't spend time anymore digging into podcast platforms to say this and that you should do this. We've, you know, it's kind of gone the way of because all that stuff has been done, kind of gone the way of because all that stuff has been done.

Jim Collison: 35:47

You know, what's interesting today is talking about the, the, the, you know, the industry itself. That's what people come for. So I don't know, it's just you gotta, as you're on that journey, as you're creating that, yeah, you could go down that way. It's only gonna, it's only gonna be good for a while, and then things change and, and you know, your focus changes.

Dave Jackson: 36:06

Yeah, absolutely I'm laughing. The the the chat room is doing one of those days where they're just running with the topic. Here Stephanie says I did podcast hot seat and you didn't come across as mean, unless you have somehow turned me.

Dave Jackson: 36:21

And I'm like why back up what I like? Here's why I think this. And there are times when they're like, oh well, my audience is this and I go oh well, in that case, keep doing this. So and I forget who said where do I find podcast hot seat, podcasthotseatcom. We'll get you right there. Stephanie also went back before when we were talking about giving out your social security number. Tim Bryan says his social security number is 8-6-7-5-3-0-9.

Jim Collison: 36:50

Not his. That's Jenny's. That's Jenny's social security number, that's it.

Dave Jackson: 36:56

Ralph says yes, people do ignore me and they pay me hundreds a month to do that. Yeah, that's the head scratcher. Stephanie says how far in advance do you plan your commercials you use in your show, dave? They're really pretty cool.

Dave Jackson: 37:09

I try to make a couple new ones a month because one of the feedback that I got from my audience is can you, can you mix up the ads, like we? We understand we're going to hear about the school of podcasting, but when I hear the same ad, you know 8 million times. So I try to like make one or two new a month. And that's just what I'm trying to do is come up with different angles, like oh, let's talk like I have one where I talk about your future self, well, thank you. When you have this skill now and this skill and this skill and these are the skills you learn, your future self, well, thank you, because you did this, your future self. So it's just kind of, you know, that's just me playing with marketing, and so my audience hates the same ad. So I try to do that.

Dave Jackson: 37:47

And the way it works in Captivate is those are in my library and so when it comes time I leave a spot. I leave like maybe a half a second for an ad and I will put a marker there for me and I'm like, okay, it's time to put an ad. And when I do that and captivate, a big old thing rolls up. It's like, okay, here are all the ads you have in the library. Which one do you want?

Dave Jackson: 38:08

I'm like, oh, we haven't played Adam Curry in a while. Let's play Adam Curry or I'll upload a new one. So it's not really in advance. I just I got the feedback of please, we love Mark Lawley from you know, practicalpreppinginfo, but if I have to hear that ad again, it's a great ad because he's talking about how when he joined the School of Podcasting he had this many listeners and now he's got this many listeners, but they were just like please quit giving me the same ad over and over and over. And I totally agree with that. I know in the morning when I make my eggs, the sports station has a bank.

Dave Jackson: 38:43

And as soon as I hear the teep-a-doo-pa-doo, it's like this music. And I'm like, no, and at this point I can almost recite the whole commercial. And I'm like do they not have any other ads at this station that they have to play? You know the local credit union, so that's always fun.

Jim Collison: 39:00

I need to record you for an ad for my for home gadget geeks where you just say pinky, you're so crazy pinky, you're so crazy. Yeah, there you go that's my favorite d Jackson thing. I think about that all the time when I see something. I hear your voice going, pinky you're so crazy.

Dave Jackson: 39:22

Well, there's always that one, you know, on the morning zoo you've got the guy who's the slack jawed. I'm going to say whatever I want, because that's the way I am. And I'm just going to tell you look, you're stupid and you're dumb, go you know. And then you've got the dork. That's the way I am, and I'm just going to tell you look, you're stupid and you're dumb, go you know. And then you've got the dork. That's like oh, no, football, who you know? And then you have the. The. It's either one woman and she's either like usually that's it. Usually it's like ah, you guys, ah, you know. So, whatever it is, so that's that makes me laugh.

Jim Collison: 39:59

Does that hurt your voice? Yes, to talk way up here. I don't understand why you guys doing that.

Dave Jackson: 40:06

That's so crazy yeah, that's not a lot of fun, so that's my favorite voice.

Jim Collison: 40:12

I just I could listen to it all day this is I found myself turning down in their car. Now they're turning down the sound a little bit.

Dave Jackson: 40:20

It's my favorite voice this morning I mixed Layne Staley from, yeah, alice in Chains, like what would it sound like if Alice in Chains did Old MacDonald? And it was like Old MacDonald had a farm Because he always had that nasal, oh I like coming on the rooster. And I was like, okay, dave, you're weird, why. Why, I don't know where this thing come, you know, e, I O. So that was actually more Axl Rose. But anyway, meanwhile, back at podcasting, here's a fun question from rich Graham. My early episodes are pretty bad. Should I take them down?

Jim Collison: 40:54

Oh yeah.

Dave Jackson: 40:55

That's a good question.

Jim Collison: 40:57

Yes.

Dave Jackson: 41:01

I almost want to put I should make and I could do this in Captivate, I could make a pre-roll thing that says this episode talks about equipment. Do not make any equipment purchases based on this episode. It's older than whatever, and I could add that to every show that talks about equipment. That's you know X amount of old. Because I've had people like, oh, I went out and bought the new Behringer mixer and I'm like, no, no, no, like oh well, you said that back in episode 18. I'm like, yeah, that was 20 years ago. That's not the best thing to buy. So that's the part.

Dave Jackson: 41:39

I've taken quite a few down that just have any value. When I remember one, I interviewed a guy from InnerTube and I think I interviewed somebody from FeedBurner all on the same episode and I was like, yeah, the one company doesn't exist and the other one I wouldn't recommend at this point, and I was like that delivers no value and I still have it, like I have the file, but it's not in my feed anymore. So I guess the deciding factor is cause there's there's a difference between it's not as good as my current stuff and it's bad, like there's bad and then there's not as good Cause. A lot of times we hear it like my early episodes are just, the audio quality is bad. And you know, I'm I'm starting and I've got music that's way too loud, you know. So I'm like, hey, welcome to the show. Uh, I don't know, and you can't hear anything and I'm like, ah, you know. So I guess my thing would be if it damages your brand, if it's that bad cause there's, there's not as good, and then there's, oh, that's bad, I might pull it down.

Dave Jackson: 42:39

Now, if you wanted to, you could re-record it. Episode 36, dave's version. Right, just like Taylor Swift, just re-record everything if you've got the time, but I don't know, just take it down, just take it down If you question it, it, if you listen to it and you go, I take it down.

Jim Collison: 42:59

You know, now listen, it's your podcast, you can do anything you want with it, but that if you're asking for my advice, I think if it's not good, we listen. I listened to our first episode of home gadget geeks 15 years ago and it's a little cringy, cringeworthy. But then you get into it and you're like, oh, this is kind of nostalgic, I'm gonna leave to leave it out there. So I've Rich, I've gone through that same exercise At Gallup.

Jim Collison: 43:23

We recently pulled down everything that was 2019 and back, just because it was the information was getting a little long in the tooth, right, I mean, it was just a little little outdated, outdated, you know, you could kind of tell, especially the videos, and so you're, you know, we, we just we unlisted them and took them down and and they're still there. Like everything's still on youtube. I can go back to it if I need to. Or, you know, we just took them out of the feed. I've got everything. That's that we need to go back to to get get things on. But, yeah, I, if you're really uncomfortable with it, it's okay to pull it down. No one's going to notice for the most part.

Dave Jackson: 44:00

Yeah, that's true, most people don't even know it's there, and that's why we say, instead of repurposing an episode, like some people are, like, hey, we went back to the archives, this is episode 123. You can do that, but you could also just say, hey, no new episode this week. Why don't you go to askthepodcastcoachcom slash, follow, follow the show and you'll see all of our episodes and you can see the titles there and pick your favorite or one that you haven't listened to yet. I would A, you get more followers and then, b, you're probably going to get downloads of your back catalog where people are like, oh, I didn't know about this one, oh, and this one, and this is where your titles really come into play. So that's another way you can do that as well.

Jim Collison: 44:41

Ralph had a. Well, ralph says, you know, yeah, he sounds great value in going back and yeah, yeah, if you go back, there are. I mean, if you need a pat on the back or you need to see the progress that you've made for yourself, those can be very beneficial and be like man, I've come a ways since then. Your audience doesn't really care how you've progressed. For the most part, they're not so interested in your, in your growth journey. Sometimes they are. Listen. This is why it's your call. If you want to leave them out there, great, if you.

Jim Collison: 45:12

For me personally, and what I think it's what I would do if you're uncomfortable with them and you say they're not very good, I take them down. Right, I just there's. Sometimes, you know, we treat these things like they're the Magna Carta, you know, and you're like this isn't the Declaration of Independence, right? This is just your podcast, right? This is just your podcast. It's not that, you know, and I don't want to diminish the work that we do, because I think we we do some good work, but I I think sometimes we just give it a little more value than it's worth. Just like, move on to what's going on today, you know, and if it's great content that has historical value and you want to leave it out there, leave it out there as long as you want yeah, rich, rich.

Dave Jackson: 45:57

Graham says I went back on youtube to see baby jim and dave, and yeah we had black hair all sorts of stuff.

Jim Collison: 46:05

Yeah, yeah, I'm sure I had a beard, yet in those I think that was pre-beard days.

Jim Collison: 46:10

That's right, no, right on yeah, we we probably give some advice there that we're still giving today, because we get the same questions every week that I promote my show, and it's not just Dave's question. Listen, you guys in the chat do this too. You ask us questions we've talked about because we like to continually talk about these principles. It's one of those things that people like to do. Principles, it's one of those things that people like to do. You 30 that are here this morning and whoever's listening to the podcast, you enjoy hearing it over and over and over again, if you didn't need to stop listening a long time ago. So, if you're listening to this, you like that kind of stuff. Yeah, for whatever reason, sometimes I wonder, like Dave, how, how, how many more times can we say this? But we do it in a way that's entertaining and engaging for folks. That's why these 30 show up, although two just dropped. They're like oh, jim's going on a rampage, I'm out of here, you know.

Dave Jackson: 47:05

Yeah, oh, my God, oh, stop that's it Eject.

Jim Collison: 47:09

Back to you, Dave.

Dave Jackson: 47:12

Well, and Ralph says, hey, not repeating your advertising over and over. He goes isn't it the whole repetition? The repetition is schoolofpodcastingcom. At the end of it. You know, blah, blah, blah, it's all there, schoolofpodcastingcom.

Jim Collison: 47:25

You can run the same ads as long as you want, as long as your audience will tolerate it, right? I mean, this is where market research comes into play. How is my audience engaging with my ads? And if they're tired of them and they're walking away because your ads are so bad or whatever, they don't like them? By the way, they can be bad ads and still be really effective. I mean, I think about my good friend, Dave Garofalo, over there at the Scar Authority. His ads are horrific, Dave. Sorry, I know you listened to the show, so I'm sorry. Some of them are horrific. They're awesome because they're horrific, right? This is one of those weird things where you know there's I can. I can recite three or four of the jingles in his ads now because they're so awful. They stick in my head, that's it.

Jim Collison: 48:17

Now you're worms, exactly, yeah, so I'm going to turn somebody away from your podcast. Probably Does he not have listeners because they can't. He runs, you know, seven or eight or nine ads in a in a two hour podcast. He runs three blocks of seven or eight ads, one after the other, just like old school radio and all the conventional wisdom. All the podcast gurus would be like you can't do that. Well, you know what? He takes more money to the bank on those ads than all of those podcast gurus put together.

Dave Jackson: 48:48

Yeah Cause, if they don't work, those sponsors yeah, if those ads don't work, those sponsors don't come back. And if they're coming back, they're still working. So, and that goes back to you know, if it's working. And what's the goal of the show? Oh, to make money selling cigars. Okay, I got my why? And I must be entertaining somebody, because somebody is buying cigars. And if they didn't, then you know, it's one of the things like, hey, this doesn't work on paper, but it's working in reality. And that's why I'm trying to come up with an episode.

Dave Jackson: 49:20

I've been working on it all week to answer the question and I'm not going to answer it here. You've got to tune into the School of Podcasting. But how do you grow your show? And that's the fun part is there is no one-size-fits-all what Dave is doing over at Cigar Authority. I would not. I'd be like, on paper that doesn't look like it's going to work, but it works for his audience. And so if I, so, if I, if I'm a new podcaster and I go wait, dave's making bank I'm going to go in and I'm going to do this and I'm going to have, you know, four minutes of ads in the middle. Okay, well, maybe your ads.

Dave Jackson: 49:58

You know, bill Burr is famous for his ads. Why? Because he hates his sponsors. He'll just say well, like I know I'm supposed to say this and that, but I don't know. I mean, I use it, it's good, it's okay, but I don't know what and what. If they always say if I don't hit all the points, they're not going to pay me, I don't need this. This podcast has me playing stadiums now Like what do I need sponsors for? But if you want some stuff and he just you know, and I would not recommend people that aren't Bill Burr to do that, but it works for Bill because, well, he's Bill Burr.

Dave Jackson: 50:23

And so, and we're all, looking for that paint by number. Oh, just do this. Check. Okay, I've done social check, I've done the thing. Check how come I only have 27 downloads. It's content, you know, or it's the timing or it's the competition. You haven't found your audience or there's no audience for you.

Jim Collison: 50:43

yeah, that's true right, I mean, in some cases you, you might be, you you know that you may go niche down so hard. You just have a few people out there that you need to find right and for it, yeah, listen. And then dave, one one more thing on dave groffalo he, he, you know he was an overnight success after 10 years of work. Right, I mean, it was bingo. Right, I mean he's been at it a long time. He's also obsessed with that, with the, with the podcast and the, the way they do it and the things they do on it and the way they do it. He does a ton of things wrong that are right for him, right, right, and he is him and he's consistently him every single week.

Dave Jackson: 51:24

And it's authentic. Yeah, dave is being Dave.

Jim Collison: 51:28

No, for sure.

Jim Collison: 51:29

Yeah, it is, and sometimes it's frustrating and sometimes it's sometimes I just like him more for for some of the thing you know, some of the thing you know, right, some of the things he does. But he brings his whole self to that show every single week and he does a ton of work for that show, like he spends. He comes to every single show with pages of notes of things he's going to talk about, and so it's not like he's just showing up. All right, let's just do this thing. It's Saturday, we're just going to show up and I'm hoping my guest can carry this. No, he's got pages of notes that he's ready to go. He's got two hours of content to fill and he is grinding it out.

Jim Collison: 52:11

So there there's a situation. I mean he's successful because he has worked hard to make it successful. In what he's done he's broken all the conventional wisdom. He doesn't do anything. If he listened to the podcast gurus like us sometimes, and actually did that stuff, I don't know if he'd be in his right he's doing. I don't know if he'd have been as successful.

Jim Collison: 52:32

I would listen to us.

Dave Jackson: 52:33

I just finished a book that was about the marketing strategies of Taylor Swift and time and time again she was like no, no, we're using my songs, like I wrote, and they, like teenagers, don't want to hear about this stuff. And there's no, there's no famous teenage. They wanted her to wait till 18 to do this. And she was like no, I'm doing this now and I'm using my songs, and all the music gurus are like, yeah, that's probably not going to work. I think it worked, you know.

Dave Jackson: 53:02

So there are times where you know Ralph says be careful telling anyone their content is not great. Oh, I will say that every day. I said at the beginning of this show, we are doing the beginning of this show wrong. And then there are people that go I don't care this, doing the beginning of this show wrong. And then there are people that go I don't care, this is how we open the show, this is why we do it. If you don't like it, there are only go to podcast about podcastingcom. There are plenty other shows to listen to. This is me being me, and you either like me or you don't. If you don't like me, see it. Thanks for giving me a shot. If you hate the show. Please tell two friends. You know, it's just the way it is.

Dave Jackson: 53:38

It's like you know we have a question I want to hit and I do want to hit this one, though. Randy says it's so much easier for persons who are famous from getting something. Yeah, but here again, do not blame your failure on someone else. I know it's the algorithm. Oh, it's as well. Ok, it's easier for that. But you know what it's not. You know that just means you got to work a little harder.

Dave Jackson: 54:02

Like right now I could say the, the Akron podcast isn't growing. Well, you know why? Cause a I don't put out content consistently. I'm not interviewing local business owners, I'm not. I haven't put out any signage in downtown Akron and I can sit here and go. Oh, you know what I need a celebrity. No, no, go do the work. Dave, you said you wanted to do this. Go do the work, quit whining and complaining and go do the work. To me. I'm saying that to me. So I see a lot of people like, well, what do you do for promote? Oh, I promoted on Twitter. Okay, where's your audience at? I don't know. Well, who is your audience? I don't know. Go do the work. Yeah, stop it.

Jim Collison: 54:39

So you know what you should do for the Akron podcast. You should. By the way, akron is coming to Nebraska. The football there. Your college team is going to be playing here tonight, 6 PM. So technically we probably shouldn't even be talking to each other because you know we should be fighting. But you know what you ought to do. You ought to run for mayor of Akron, oh no. No, no, no. Not intending to get it. Think of all the publicity you would get for being on the ballot and for like people.

Dave Jackson: 55:12

Yeah, there you go, dave Jackson. Who is Dave Jackson?

Jim Collison: 55:18

Wasn't he that country singer years?

Dave Jackson: 55:20

ago. No, that's Alan Jackson.

Jim Collison: 55:22

But you know like there would be, you ought to run or city council or you know one of those where you get your name on the ballot. Because think about the free, all the free advertising you would get. You don't have to win. It's going to cost you money, but any advertisement costs you money For a local podcast.

Dave Jackson: 55:43

I think you should do it Well. Joe Walsh and Alice Cooper would run for president just about every four years. They would throw their name in, they'd get a little exposure, they'd play one of their hits on the radio and you know you're back in it. So, but speaking of having too many commercials, it's time for us to thank our awesome supporters. You can be one of these awesome supporters and you can. You can give me money and tell me to go to H-E double hockey stick because I said your show was bad. I know double hockey stick. I say because this show, if you want to make your show better, we're not just about, you know, launching and growing, we're about making your show better.

Dave Jackson: 56:21

Over at the School of Podcasting, use the coupon code COACH and get instant access to courses, coaching and community. And if you go to askthepodcastcoachcom, that's PodPage. And I saw somebody this week in PodPage said hey, I heard about this on Ask the Podcast Coach. So if that was you, thanks for listening and you can try PodPage by going to trypodpagecom. And if you need more, jim Collison and who doesn't just simply go to the one and only theaverageguytv and check out Home Gadget Geeks. And again, I still think I'm going to use vidIQ. I put this in here think I'm going to use vidIQ. I put this in here like I'm going to use vidIQ. I have not logged in in about a month, so I'm not going to say if it's good or I've heard good things. That's why I bought it, but I haven't done there yet. And now it's time for everybody's favorite segment, which of course, is the wheel. Oh names, and so will it be Ross brand, or Shane Whaley or York or Randy or that.

Jim Collison: 57:25

Who is the?

Dave Jackson: 57:26

airplane guy Max. Yes, I was like, okay, I know it's a cool name, I remember what it is. Here we go, we're going to find out. Spin the wheel. It goes round and round and the winter, the winter is almost. Ralph Could be Craig. It looks like it's going to be Craig. If you like AI, you got to go over to. Ai goes to collegecom. Sign up for the newsletter. He had a really great article as well as a great podcast. Holy cow, as we're doing this, somebody wants that spin to go over to grit and growth business. Because, holy cow, jim, did you see this come in? We got one of these, we got a super chat. That means I got to hit the. Got to hit this wherever it is.

Jim Collison: 58:04

I released my first.

Dave Jackson: 58:05

That's not it. That's not the air horn. I don't know what that was there. We go there it is. Thank you for that. Ralph sent us a 50 bucks. Holy cow. Here's something in honor of your 1,000th show, my friend. Thank you, ralph. Yeah, this episode. Next episode is episode 1,000 of the School of Podcasting. So thank you for that. And you know, if you want to be a supporter, it's super simple. You could be like any there. It is Aviation News Talk, that's Max's show. All sorts of fun shows here that are supporting the show. I deeply appreciate. That makes me get up on the saturday morning. I'm like why do I do this show? These people get me out of bed on saturday morning. Thank you for that. And if we're saving you time or money, maybe we're saving you a headache, maybe we're entertaining you as we educate you. Well then, maybe you can. You don't have to spend the 20 bucks to get on the wheel of names. You could sign up for as little as $5 a month and go to askthepodcastcoachcom. Slash awesome.

Jim Collison: 59:05

And we did have. Are you guys really the Akron zips? The Akron zips? Yeah, and we have a zip, we who?

Dave Jackson: 59:11

knows we have a kangaroo, knows we have a kangaroo. We have a kangaroo named zippy. He's our mascot. But yeah, it's and you're gonna win because we suck. You know, if you're in northeast ohio, you're the spread is 34 points. I've never seen them, yeah yeah, you like our, I don't even follow 96.4 chance that that Nebraska wins.

Jim Collison: 59:35

Gee yeah. How bad would it be if they lost? I'd have to come and grovel. Gravel or grovel, I think it's grovel. I'd have to come and grovel.

Dave Jackson: 59:45

Yeah, grovel is a bunch of I'll put the link in the chat.

Jim Collison: 59:47

By the way, if you want to follow along the battle of Ask the Podcast Coach, as Nebraska plays Akron tonight, that's at the Akron Zips, 6.30 pm Central.

Dave Jackson: 59:59

Yeah, randy, about that thing about having a celebrity, it's easier, it's easier, but it's not guaranteed. Hence Larry King's podcast. Hence Amy Schumer's podcast. Hence Kathy Lee Giverd's podcast. You can't just go hey, I'm a celebrity and I'm not going to plan anything and we're just going to talk because you know I'm famous.

Dave Jackson: 1:00:21

Ok, so my cat chewed on the couch and then my husband asked for a peanut butter and jelly sandwich, you know. Or my wife is complaining about my card playing again. Ok, what's in it for me? What is the value, except maybe getting a glimpse into a celebrity's life? But I remember once I was listening to Mark Maron interview, a comedian they were talking about. Oh, I remember over in the chuckle hut, and then I had to play the laugh factory and oh man, harry, the laugh factory was an idiot, oh yeah, and you had to put up with a closet. And I'm like I have no idea what this is. And I'm like, why am I listening to this? This is not making me laugh, cry, think, groan, it's, it's educating me about the chuckle hut. But I don't think I'll ever be at the chuckle hut and I was like, oh, I'm listening to this because they're celebrities, but they're wasting my time and I hit stop, so it's not a.

Jim Collison: 1:01:10

You're not their audience, though you. You, you're not the core right, and some of those, some of the the the stars, so to speak have much higher standards on what the download numbers need to be for it to be worth it to them. Yeah, so they get in there and it's like, oh yeah, if I'm not 10 000 podcast, if I'm not 10 000 downloads out the shoot, I'm not doing this very long. Right, in? In lot of cases it wasn't their idea anyway. Right, they had a publicity team that said hey, you know what would be great, you started a podcast, because everybody started a podcast. I don't know why they talk that way, but that's the way marketing guys talk, you start a podcast, everybody would start a podcast and they're like, okay, I'll show up for it, and they're not, their heart's not in it.

Jim Collison: 1:01:54

They're doing it for money and that's okay, Like they can do it for money Because some of them are doing really well with it. I mean, who would have thought it's easy in hindsight to look at Joe Rogan and say, oh yeah, of course he was going to be successful? I didn't Like the early days of his podcast. I was like what are people seeing in this? Like it's horrible. His podcasts are terrible, in my opinion. Right, I don't listen to him. I don't like him. I don't like his style, I don't like what he does. I don't like the, the way he does it. It's just not my preference. It doesn't mean it's wrong, it just means I don't like it.

Jim Collison: 1:02:30

And so I thought why are? Why is everybody watching this? I don't get it right. And yet everybody did, including all my kids, who are like dad, why are you not listening to joe rogan? Yeah, come on, you gotta there. Talk about, talk about pressure from a fan base, like all of my kids were like. You know, dad, you're a loser for not listening to that. Right, I got some peer pressure from my own kids.

Dave Jackson: 1:02:52

Well, here's the thing too, like Joe Rogan, I would also say. Joe Rogan is an amazing podcast waiting to happen, and what do I mean by that? I'll give you a classic example. He interviewed Julian Lennon, john Lennon's kid, and an hour into the show they finally talked about something that I would deem that, something like he talked about how his dad said hey, if I ever leave this world early and I want to communicate with you, it's going to be via a white feather Very weird thing to say to your kid. And an hour into Joe Rogan, after hearing where the best spaghetti is in Spain and the best I don't care in, the best whatever, like who cares, you know, you know they come up with this white feather story. And the best I don't care, and the best whatever, like who cares they come up with this white feather story, I'm like I was literally getting ready to hit stop because I'm like this is just wasting my time. Like I like Julian Lennon. I'm glad to hear he's doing OK, but I was like why did I have to wait an hour? Because this is something I would tell other people and there is something about that like having that information. I got to get the address here.

Dave Jackson: 1:03:59

Josh Liston did a show called Sake this, which if you're a dumb American, looks like sake, this, s-a-k-e. This, but he's talking. They talk about weird things that are happening in Japan. The primary focus of the show is Japan and Japan has invented a human washing machine. Basically it's like a big. He said if you take like an Apple HomePod and just make it six feet tall, it's basically they've redone the shower and it's weird. And he was talking about would you get in one of these machines like naked, and you know, and I was like well, that's weird, that's something I might talk to somebody about. They had a bunch of these weird things that are going on in Japan versus did you know that? You know Donna Summer's name is spelled wrong. It's supposed to be a U, not an O. I'm like okay, it's trivia, but I'm not going to go. Did you guys know? Did you hear Like of go? Did you guys know? Did you hear like what's going on?

Jim Collison: 1:04:59

that's there's a a thing that you hit a certain nerve that people will, yeah, you know, go. So they do have an advantage. Listen, they do have an advantage. They have name recognition, right, you know jeff c just said he was like why is this guy from news radio and fear factor you knew two places where he was from like you knew the name and him doing a podcast. Like okay, now you have to kind of like, is that what I want? But as soon as you heard joe rogan you were like, oh yeah, I mean in the ufc crowd. Oh, yeah rogan.

Jim Collison: 1:05:26

Rogan put a lot of time in. He's worked hard in his career. I mean, fear factor was a lot of work like that's not. It's not like he showed up for a 15 minute recording I think of. I didn't know this. Ryan seacrest right has taken over for pat sajak on wheel of fortune. Yeah, and last season and they're coming up on their on their second season. They record six of those a day for, like I don't know, two months.

Dave Jackson: 1:05:55

Oh, man, can you imagine you're on? You're like on game 18, day three. You're like, okay, yeah, pick a vowel.

Jim Collison: 1:06:04

You know, I know, yeah that's grinding it out and you're like seacrest is another guy who, yeah, has put the work in. Like like him or not, the guy has done a ton of work right to get his name out there. He's done a lot of things to have that. So they've been given a privilege and an opportunity that most of us don't get. Yes, so they're gonna. They're gonna have a jump on things like that. The question is can they start it, be successful and continue it for whatever length of time? This is the other thing I think. Sometimes people think success is a podcast that never ends. Just you and I have kind of done that.

Jim Collison: 1:06:43

We've chosen to be in the space. We kind of do that.

Dave Jackson: 1:06:46

But S town is a great example. Yeah, there's a great show called S town and I think it's seven episodes, and they said in episode one this is episode one of a seven part series. Like this is, it wasn't meant to go on forever and they ended up getting sued, which was kind of fun, but it was a really popular thing, because they outed somebody in the podcast who didn't want to be out and so they got sued. Speaking of you know, maybe things you shouldn't say on your podcast. Well, and maybe things they got sued because they got sued. Speaking of you know, maybe things you shouldn't say on your podcast.

Jim Collison: 1:07:17

Well, and maybe things they got sued because they're famous, Like this isn't. We say this all the time Be careful what you wish for in getting famous, Right, Because as soon as you get famous you're a target. Yeah, and I could say something today that to one of you that I'd probably get away with. But if you knew my net worth, it's not. By the way, you knew I had a billion dollar or even a multimillion dollar net worth. When I say that, you might change your mind because you're like, oh, take this guy to the bank.

Dave Jackson: 1:07:47

Well, cardi B I think it's Cardi B's in in in a trial right now because she was pregnant. She told her OBN like hey, I'm Cardi B, like you know. I don't know if she was trying to keep the pregnancy kind of secret or whatever, but she's like I'm going to pay you extra, I'm going to come in on Sunday, I don't want anybody but you there. And she shows up and there's a security guard, female security guard and she's like oh my God, it's Cardi B. And starts filming. And Cardi B is like no, no, no, don't do this.

Dave Jackson: 1:08:22

And apparently things got a little heated and, according to this woman, her fingernail Cardi B's fingernail like slashed her face. And they have pictures and you're like I do not see a slash anywhere of any type. But she's in court now and she's suing Cardi B for like $25 million or something ridiculous. Why? Because she's Cardi B and she's got money. So, yeah, I totally get that point. Randy says I'm just a one-man show. They do have resources to get people and consultants. Joe Rogan has a team of two, mark Maron has a team of two. Now, granted, they're Mark Maron, they're Joe Rogan, they have managers and they're connected.

Jim Collison: 1:08:55

For the podcasting, rogan's got a firm that represents him from a pr standpoint, so let's just be really clear he has an agent. They have teams of people, I mean. So, yes, for the podcast it's a team of two.

Dave Jackson: 1:09:09

Yeah, but his, his engine is much bigger than but even this thing about Mark Marin started his podcast because he couldn't get a gig anywhere. His comedy career was over and the reason he got popular is his show was like wait what you know? And he, it was amazing and people wanted to listen to it. So it's, you know, it's hard, it's anyway. I think it's hard, it's anyway, I think it's hard. I'm not saying celebrities, here's the thing. Celebrities, can they have an advantage in that? I will click play once automatically.

Jim Collison: 1:09:46

Yes.

Dave Jackson: 1:09:46

Now, if it's good, I will click play on the next episode. Most of them I do not. Amy Poehler's first episodes were horrendous because she didn't know what she was doing. I'm like, did you not do a dry rehearsal somewhere? You know you're an actor. Didn't you do a dress rehearsal and you could just tell she was? You know now. She's much better now, but it's still her talking to her friends about. You know what it's like to be famous and blah, blah, blah and it's you know it's insights.

Jim Collison: 1:10:11

But that's what we do. We spend all the time talking about what it's like to be famous.

Dave Jackson: 1:10:16

We do that all the time, oh yeah, I can't even go to the grocery store.

Jim Collison: 1:10:19

Yeah, sure I know I have to order everything in. I live in a gated community.

Dave Jackson: 1:10:26

Sure, that's us. Jeff C has a great point. He says you can look to successful people's podcasts for best practices but you have to navigate it for your own audience. Audiences and algorithms have changed since those gurus started, absolutely. I'll give you a preview of the School of Podcasting.

Dave Jackson: 1:10:46

I have one little story. My brother, when he was probably 16, got a ceramic frog and he liked it and somebody said, oh yeah, and he had a. He got a little patch of a frog and put it on like some little fishing hat and all of a sudden it went out unto the world that Doug likes frogs. Now he, he thought the thing was cute and he had the one little thing. But he wasn't like, oh my God, I love all thing frog.

Dave Jackson: 1:11:11

For two years everybody bought my brother a frog, not asking him hey, are you still into frogs? Because he would have said what do you mean? I've never really been into like, they are not my thing. I bought this one and put one on a hat, but without checking with your audience hey, is this what you still want? You end up with, you know three years of frogs on top of your TV that you kind of didn't want. But everybody thinks you love frogs. It's like no, you know three years of frogs on top of your TV that you kind of didn't want, but everybody thinks you love frogs. It's like no, you need to go back and check the temperature of your audience and see like, hey, are you still doing this kind of thing? So it's tricky.

Jim Collison: 1:11:45

What happened? We went from like 20 to 30 to 40 up in the live, like we're at the end of the show. Welcome everyone, welcome to the. I mean we're famous.

Dave Jackson: 1:11:59

Here's a fun question. This one's really fun, jim, like we'll have to watch to, but it's a good question. When something terrible happens, like the shooting at the Catholic school in Minneapolis a week or so ago, should it be mentioned in the recordings you're doing at the time or just ignore it and carry on To this? I tip my hat to the one and only Johnny Carson, who, because of the gray hair I grew up watching. He was one of the early hosts of the Tonight Show and he simply people would say why don't you take a hard stance? Because now, like Stephen Colbert is super left wing and Jimmy Kimmel's, you know, and all these guys are really talking hardcore politics. And Johnny just said that's not what they're here for. He goes, they're here to, he goes. I'll talk about the news and I'll make fun of the news. He goes. But we're not really here to like that's not. We're here to escape the crappy things that are happening in the world.

Dave Jackson: 1:12:56

So for me, I know last week we were headed right towards Cracker Barrel and I said do we want to? And I was like you know what? We're not here to talk about Cracker Barrel and we can talk about rebranding if you want, but it's like nah, and I was just like nah, I just steered right by it because that's not what people are here for and so I am a person. Now, if I wanted to say hey, before we start today, I just want to say thoughts and prayers go out to everyone in Minneapolis. That's dealing with that. That's a horrible thing. But when you talk gun control, right, you got the people that are like guns don't kill people, people kill people. And then you got the other people that are like every you shouldn't be allowed to have a squirt gun. So welcome to a topic that you're going to just split your audience on. So I tend to just steer away, jim, do you?

Jim Collison: 1:13:38

ever do anything like that. Sometimes we have to, sometimes we have to have those conversations and you have to talk about it. I think the answer always is is it appropriate for your audience for what you're trying to do? This may be one of those situations, by the way, where you have to be very, very careful when you address this.

Dave Jackson: 1:13:59

Right.

Jim Collison: 1:14:01

So you have to apply, think a lot before you say right. But I think we have to think. This may be something we do, we err, and then we take it down. That's a possibility. Like later on you're not going to take that down. That's a very that's a possibility. Like later on you're not gonna take that down, or you're not gonna leave it up, or maybe you do leave it up. There are, you know, there there are. We're coming up on the anniversary here this this week. Is it this week, five days from now, 9-11, right 24 years ago.

Jim Collison: 1:14:31

And you know I made the decision to that's my live thursday night live. I could have moved it. I I canceled the show for 9-11. I just was like I'm not feeling like it's appropriate for me to be out podcasting on that day. That's me, other people comfortable with it. They had no problem with it. A lot of people never would have even known. They went oh yeah, oh, that's right, it is 9-11, right, kind of that was me. That was my conviction in my thoughts of it. That's what I decided to do. Have I podcasted on 9-11 in the past? Yes, so it's not like I'm trying to make some statement with it or whatever. So I I think, as far as mentioning those kinds of things, sometimes you need to and it's just. It's just part of it, right?

Dave Jackson: 1:15:13

if it, if it's completely taken over the news cycle and you know that whole nine yards and and a lot of it's just part of it, right, if it's completely taken over the news cycle and you know that whole nine yards and a lot of it is just it's weird, because if you don't mention it then maybe you might look cold-hearted Like I can't believe you didn't mention the hurricane that took a while. You know For sure, and so I get that. It's just one of those I think Dan says. I think it depends what you say, because opinions are fine, but something you know misinformation can be harmful. I think I'm on the record that murder is bad, I think.

Jim Collison: 1:15:46

I've said that before.

Dave Jackson: 1:15:47

I generally am not pro-murder.

Jim Collison: 1:15:49

I would agree with you. I would agree with you.

Dave Jackson: 1:15:51

So it's just. What's sad is that you, that's just part of society now and everybody is like well, thoughts and prayers, I'm like well, so far those aren't working Jeff says I go to Cracker Barrel for the plate of carbs, not the politics, oh man.

Dave Jackson: 1:16:08

Yeah so that might be just a follow your heart kind of situation and if you decide to say something, just think about it. Because, like when Ozzy Osbourne died, I didn't feel like doing a podcast. That was part of my childhood, so I instead did a podcast about here are 11 things you can learn from Ozzy Osbourne, because I felt like talking about Ozzy Osbourne, I'm like okay, but my audience is like I was more of a Tiffany, you know Debbie Gibson person growing up and they don't want to hear about Ozzy Osbourne. Debra Gibson.

Jim Collison: 1:16:36

Debra, yes, debra, now, not Debbie, that's when she was 17.

Dave Jackson: 1:16:40

Debra.

Jim Collison: 1:16:41

Get it right. Dave Jeez, stop being insensitive to her. I apologize to my Canadian friends all the time. I have a lot of Canadian listeners and each week I start with I'm very sorry that. I know we're in a little bit of a tiff. It's not you, it's me, and I just apologize to our Canadian friends. By the way, if you're in Canada right now, sorry, dave and I are both here in the US. You know we're having a little difficulty right now.

Dave Jackson: 1:17:05

Are we having See, this is the joy of not watching TV. No, it's kind of passed.

Jim Collison: 1:17:17

I mean it hasn't, it hasn't, it's a little, it's a course, that's a joke, but but some people actually may not see that as a joke. So if I've offended you I'm sorry, yeah.

Dave Jackson: 1:17:23

Here is one that, oh no, I'm looking at. I thought this was a question that's my talk for, by the way, if you wanted to speak at Podfest, you missed the deadline. It was last night at midnight, luckily I I saw that very late and I'm like, where are they announcing this? And I, where people are just like hey, here's my artwork and here's my show, and I'm like, hmm, you know, here's a quick question. We can throw this in because I see we got nine minutes. What are your opinions on the social media presence for podcast? Should I make accounts for my podcast? Yes, which are the most beneficial? Yes, Depends.

Dave Jackson: 1:18:19

Yeah, which one? Do the one you like doing. Like, I'm a Twitter person and a Facebook person, so you know where I put my stuff Facebook and Twitter. I'm trying to do more LinkedIn stuff because my survey said my audience is on LinkedIn so I need to do more stuff over there. But, in general, whichever one you like doing, do that one, because otherwise if you hate doing it you're going to quit doing it.

Dave Jackson: 1:18:43

Yeah, randy said, isn't that all Facebook groups on you know? Basically they're all kind of, yeah, getting a little like, a little more. I saw where somebody did a live stream into a group. I was like how did that not get blocked?

Dave Jackson: 1:18:56

But in terms of social, if, like, all I talk about is podcasting, so I just point people at I think I'm David Jackson on Twitter because you know and I will, all my podcasts are about podcasting, so I have that common theme. But if I did a podcast about I don't know cross-country ballroom dancing, I would probably not put that. I would make it its own social thing because typically, you know, podcasting, people don't want to know about cross-country ballroom dancing. So but just also keep in mind that social is, for me, the thing we learned from the whole Taylor Swift experience, with her coming on the Heights, is. It's a great use to use it to promote an upcoming episode, but in general, I don't know that social. It's weird.

Dave Jackson: 1:19:46

I saw there was a report that came out and they said social was the number one way people discover podcasts, followed by family and friends. People Discover podcast followed by family and friends and I'm like I'm going to put money on the social that people discovered a podcast on was from a DM from their family and friend on. Like somebody DM me on Instagram and said, oh, you should watch the show. That would be it. I've never seen social outrank. In fact, I've heard multiple reports that posting on social is almost a waste of time. It's just a branding thing to keep your brand in front of people, but in getting people to stop the scroll and go listen is next to impossible.

Dave Jackson: 1:20:24

So I don't know, jim, your thoughts on social.

Jim Collison: 1:20:27

Yeah, you know, go where the people are, give them a try. You know there was a question. Do you have social, dedicated social, for the Akron podcast, for your local one? I do yeah and that one Does it work, do you get much engagement on it?

Dave Jackson: 1:20:42

It does a little, because what I do is when I post that, hey, this week we talked about so-and-so, I will tag. If it's a business or a company, I will tag those people. So I'm just trying and that's the whole point of that show is to let people in Akron know you have a podcast consultant in your backyard, and so that's the whole point of that. So I'm just trying to get those people and also to spotlight things that you know, like there's when school went back in session, there was a bunch of places where you could get free haircuts and free school supplies and things like that. So I just wanted people to know hey, this is here and you're not going to see this on the Cleveland News Station, so that kind of stuff.

Jim Collison: 1:21:21

I have a buddy of mine, andy Sekulowicz. He's out in Clinton Iowa and Andy's a good friend. I follow his social stuff. They do a Clinton Iowa business podcast that he has done now for no-transcript. You've got that local podcast too.

Dave Jackson: 1:22:22

I mean, andy has found what's worked for Clinton Iowa, that's it Well right, you know a member of the school of podcasting, kim Newlove, does the pharmacist's voice, but she also does the Perrysburg podcast. And what's fun is she just taught a podcasting class in Perrysburg, ohio, and one of the people in her class is someone from insert, really small city in Ohio here, and the guy that ran the paper had to shut it down Because I don't know about you. But now it's like the Akron paper is like oh, here's the Beacon Journal, here's the pamphlet, and that used to be I used to deliver that and it's really like even the Sunday paper is small. And so the local paper is like yeah, we kind of had to shut it down because nobody reads the paper anymore, but the guy wants to start a podcast and so she's probably going to get to help that guy to start a hyper local show. So it's different.

Dave Jackson: 1:23:21

That's why I keep doing it. I wish I had more time to do it. I just don't. And I'm reaching out to another local, akron kind of newsy kind of thing to go hey, you have content, I have exposure. Let's put these two together. I'll promote your thing, you can promote my thing. It should work. So we'll see you know.

Jim Collison: 1:23:41

But the danger of local dave and you should know this is you live close to the people. Yeah, who are your listeners? Oh, yeah, right, I mean it's like we could say something here, and I'm pretty sure I don't have too many. There might be one or two local folks who listen to this podcast, but when you're doing an exclusively local podcast, if you get controversial, you live with those people. They're in your town.

Dave Jackson: 1:24:08

I walked into a Chipotle and there were four cops and I was like, oh, I hope they don't listen to the show Because the Akron Police Department has a problem of, I don't know, shooting innocent people or slightly innocent people. We seem to have, you know, now there are a lot of great you know, obviously, people, but there is some time, yeah, allegedly shooting people that are yeah. So it's one of those and I kind of point that out and I have a map on my. I have a map that you can look at all the shootings in Akron and I'm like, yeah, nobody's going to go to the zoo, why go look at the shootings map? I'm like that neighborhood is not friendly to outside people, so you live, you live in those neighborhoods.

Jim Collison: 1:24:48

So, you know, think before you think. Oh you know what, Maybe I'll really niche down and do a local podcast. Well, hey, friends, those are your neighbors, yeah.

Dave Jackson: 1:24:56

Yeah, be careful, be very happy and rainbows, whatever Ralph was saying earlier. Puppy dogs and rainbows, Rainbows, fairy dust and unicorns is what I like to say here's a fun question as we start to wrap up, although the podcast coach in me just said never announce that you're almost done, because there are some people that just hit the okay next already?

Dave Jackson: 1:25:18

Yeah, yeah, yeah. So Randy says my hosting site offers AI editing and they caught off one of my shows way short. Are they going to get more restrictive with content and topics? Most of them have a dial. Like when I use Descript, I go remove a and you know that's it. Those are our favorite crotch words and it does a good job of that. Now I'm using buzz sprouts thing. Where it removes, it doesn't remove the other one, so it's not quite as that. But I saw where it could remove the fluff and that's that's a subjective term remove the fluff. So I would be careful with that. And that's the thing with all AI try it, see how it does, and if it's doing things like cutting your show short, you're like, okay, I guess I'm not going to use that, or maybe I need to do a better prompt or however, that's working, but you know.

Jim Collison: 1:26:07

Terms and conditions. You should be looking at your host provider's terms and conditions for their AI. I mean, they may not they may not say anything in them and still be doing it, but you, you definitely and this is the great, you know, that's the great thing about podcasting is it's open. So if you're there and you're being restricted and you can do your own thing, you can do your own hosting. You could, today, you could create your own AI.

Dave Jackson: 1:26:35

That's it. Dan's got the best idea ever Do a local podcast about a city on the other side of the world. Maybe I should do the Akron podcast.

Jim Collison: 1:26:42

You do the Bellevue Nebraska podcast.

Dave Jackson: 1:26:46

There you go. Ralph wants to know is there an AI tool that removes bad content? Descript is supposed to. I have not tried that feature. I like that one up to a union. Ray just wants to know can we start over from aroundthelayoutcom?

Jim Collison: 1:27:04

Oh sorry he missed it, but that's all right, we recorded it for you. Yeah, we recorded it.

Dave Jackson: 1:27:08

Yeah, give me a couple hours, it'll be up. Jim, what's coming up on theaverageguytv?

Jim Collison: 1:27:13

Dr Brian Freelander. He is a assistive tech specialist in all things assistive tech, and we talked about assistive tech and AI and it was a great conversation around it. I think this is one for podcasters. We talked a lot about the gadgets the pens, the notebooks, the stuff that's available, but even from an AI perspective I think you might find it interesting. It's posted right now homegadgetgeekscom.

Dave Jackson: 1:27:40

And on the School of Podcasting, episode 1,000, 1,000, 1,000 is coming up where I will be talking about how do you grow your podcast, and I will explain how. What is boring and what's not boring, and is it just content or is it? Do I need AI or do I need? Is it the marketing? What's what's the deal? And so there are lots, there are analogies o' plenty on this Cause. You know, golf seems easy, Bowling seems easy, but there's a lot of things when you swing in a golf club. So that will be coming up on Monday and we'll be here next Saturday with another episode of Ask the Podcast Coach and Jim's going to talk about AI, because we're going to talk about it this week and I totally forgot.

Jim Collison: 1:28:24

We had 51 at the end of the show. Come earlier, friends. We started. 930 Central, 1030 Eastern. We'll see you next week. We ran out of music.

Dave Jackson: 1:28:35

Oh no, Now we've got to do it over the whole thing.

Jim Collison: 1:28:38

Oh, we're starting over. Ask the podcast coach. That's it, we'll see you next week, see you guys.