June 14, 2025

Is Your Show Shareworthy?

Send us feedback/questions via Text Ever wonder why some podcast episodes get shared like wildfire while others barely get a whisper? This week on Ask the Podcast Coach, we're diving deep into the mysterious world of podcast shareability - uncovering the secret sauce that transforms good content into must-share moments. From emotional triggers to building trust, we'll break down exactly what makes listeners hit that share button and spread the word about their favorite shows." Sponsors: Pod...

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Send us feedback/questions via Text

Ever wonder why some podcast episodes get shared like wildfire while others barely get a whisper? This week on Ask the Podcast Coach, we're diving deep into the mysterious world of podcast shareability - uncovering the secret sauce that transforms good content into must-share moments. From emotional triggers to building trust, we'll break down exactly what makes listeners hit that share button and spread the word about their favorite shows."

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

M400 Headphone Amp - Berhinger

Headphone Amplifier - Mackie

Lean Learning: How to Achieve More by Learning Less

Profit from Your Podcast Book

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Ecamm Live
https://supportthisshow.com/ecamm

Featured Supporter of the Week Glenn Hebert
Check out Glenn's Horse Radio Network: Free Podcasts for Every Horse Enthusiast
https://www.horseradionetwork.com/

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

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Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

 

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Podcast Hot Seat - Get Your Podcast Audit

 

00:00 - Introduction and Greetings

01:08 - Podcast Branding.Co - They See You First

02:26 - Based On a true Story Podcast

02:53 - Funny Coffee Story

04:34 - What Makes Content Shareable?

07:11 - Consistency and Trust in Podcasting

18:25 - Advertising and Organic Growth

24:26 - Listener Engagement and Feedback

34:43 - Headphone Amplifier

37:58 - Promoting Your Book

42:41 - Promoting Your Book: The Real Work Begins

43:39 - Leveraging Podcasts for Book Sales

44:41 - The Future of Books in the Age of AI

45:49 - The Human Experience vs. AI

46:15 - Engaging with AI Co-Hosts

47:34 - The Importance of Human Experience in Content

49:08 - Supporting the Podcast: Super Chats and More

50:14 - Become A Supporter

50:24 - Join the School of Podcasting

50:53 - Try Podpage

51:09 - Ecamm Live

51:22 - Home Gadget Geeks

52:04 - Horse Radio Network

52:32 - Support the Show and Get a Shoutout

52:52 - Technical Difficulties and AI Co-Host Trials

54:17 - The Role of AI in Podcasting

01:06:04 - Customer Service and Human Compassion

01:11:55 - Podcast Episode Length: How Long is Too Long?

01:18:13 - Finding Your Audience: Tips and Strategies

01:21:08 - Upcoming Episodes and Final Thoughts

WEBVTT

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Ask the Podcast Coach for June 14th, 2025.

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Let's get ready to podcast.

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There it is.

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It's that music that means it is Saturday morning.

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It is time for Ask the Podcast Coach where you get your podcast questions answered live.

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I'm Dave Jackson from theschoolofpodcasting.com.

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It's a new domain that I got.

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And joining me right over there is the one and only Jim Collison from TheAverageGuy.tv.

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Jim, how's it going, buddy?

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And he's here.

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Yay! Hey! Can you see me?

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Can you hear

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me?

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We can hear you.

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That was so funny because it didn't look like you were locked up.

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It just looked like you were really...

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involved in something, and I'm like...

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It probably was.

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And I'm like, Jim, anybody, Jim, but at any rate, you know what will really get you grounded and back on track if you're a co-host?

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That's right, that coffee pour will get you going.

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And that coffee pour, man, my mouth is already messed up already, is brought to you by a good friend, Mark, over at podcastbranding.co because, well, first of all...

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credentials been podcasting forever been doing a you know it's been a an award-winning graphic artist longer than that and if you need great artwork but wait there's more that's right not just great artwork if you need a great looking website if you need uh if you're doing something some sort of powerpoint presentation or you want to do a pdf as a giveaway anything that's going to be public facing Then you got to go over to Mark over at podcastbranding.co.

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He will sit down with you one on one and make sure that whatever you're giving away, whatever you're using is in alignment with your brand.

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And if you go, I don't know if I have a brand.

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Well, then Mark will help you create one and make that great first impression because you got to remember they are going to see you.

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way before they hear you.

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They got to click play.

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And one of the ways you can get them to click play is by having a great artwork and by having a great website.

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Check him out over at podcastbranding.co.

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Of course, big thanks to our good friend Dan LeFebvre over there, Based on a True Story, basedonatruestorypodcast.com.

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This week, again, Saving Private Ryan, a classic.

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That's hard to believe that's a classic already.

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A great interview that he does with Marty Morgan, and you can check it out today.

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It's available for you.

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If you didn't catch it last week, catch it this week.

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Based on a True Story, basedonatruestorypodcast.com.

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Dan LeFebvre.

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Thanks for your sponsorship.

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Dave, while we come back in, let me tell a quick funny story on myself.

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We're having this morning where the video wasn't working and some of those kinds of things.

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But as I was prepping the coffee, I have a pretty solid routine.

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At 8.15, I go up there, get the coffee pot ready, grind the beans, put the beans in.

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They boil for eight minutes, then they brew for seven.

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It's the same thing every Saturday.

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So this morning, now, last night, I was hanging out with my oldest son.

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So, you know, we enjoyed a few cocktails.

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So I slept in a little bit this morning, just kind of, you know, I got in about one o'clock last night.

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So maybe that's part of it too, right?

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So making the coffee, boil, you know, do the whole routine, turn it off, let it steep, do some other things.

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And then come down here to pour myself that coffee.

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And as I'm pouring it, it's just water.

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I had totally forgotten to put the grounds in the, you know, the most important part of making coffee.

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It's the coffee part.

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Yeah.

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I would think.

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Right.

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That's how you make coffee.

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You grind coffee and then you run water through it.

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So I had some nice hot, Yeah, I don't know.

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What was going on with that?

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It was like, he's here, and then he's gone.

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And then he's, no, it's, you know.

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Yeah, it was weird.

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It's a weird morning.

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It's okay.

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We're here.

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I think we're good.

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Let's do this thing.

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Well, I just looked through the chat.

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I didn't see any questions yet.

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So I have a fun one.

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This came about from a talk we were doing at the School of Podcasting.

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And that is, there are good shows, right?

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I listened to James Cridland yesterday.

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And that was, I don't know, 20, 30 minutes, something like that.

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Got done.

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was not a bad show, right?

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Kept me informed.

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Great.

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Did I share that with anybody?

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Well, I just told you.

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But I wasn't running to my phone to share it.

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But yet I watched the movie about Led Zeppelin on Netflix and instantly ran to my high school buddy.

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I'm like, dude, this is actually pretty good.

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Apparently they were recording everything in whatever, 1968.

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And there's tons of footage of And here's the thing, almost like Dan, right?

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When you see that come up on a black screen and it says based on a true story, there's a part of you that goes, and so when they said at the beginning of the movie, they're like something like voice of John Bonham never heard publicly before.

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There was a part of me that was like, oh, I'm hearing something special.

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It was different.

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It was like, and so like I hear good podcasts all the time, but I'm trying to figure out what it is that makes me share them.

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Colin Gray, over at the podcast host, did a YouTube video about five podcasters that had added video to their podcast.

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The first one had great success.

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The second one did it, said it was too hard, too much work, and not enough return.

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The third one, and it was just like this report that And I was like, it was very non-biased.

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It was just like, what happened?

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What did they do?

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Why did they keep doing it?

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Why did they not do it?

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And I was like, oh, this is really good stuff.

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You get to learn from five different podcasters and Colin.

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And so I instantly shared it at the School of Podcasting.

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So I don't know, what makes people share stuff?

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Because that's all we want.

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We know that podcasting is 70%.

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word of mouth, depending on, you know, somewhere between 60 and 80, depending on the different reports that it's word of mouth that usually spreads podcasting.

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When people go, there's no discoverability.

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I'm like, yes, there is.

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It's called word of mouth.

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Because if, when I ask like, what is the, what is YouTube?

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They go, they have the algorithm and it knows exactly what you've been watching and what you've been listening to.

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And it recommends things that are similar to that.

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I go, I have one of those.

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It's called my brother, you know?

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And so, I don't know.

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I think that's what we're all looking for is because our shows don't suck, right?

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We make shows where the people listen to this show.

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We're trying to make– we make good shows.

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We know the drill, Dave.

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Listen to what your audience wants and give them what they want in an entertaining and educational fashion.

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But yet they're not running to the streets to go, you've got to listen to this show.

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I don't know.

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Any thoughts on what you think makes something shareable?

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What makes us go to that share button?

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Jim Collison Yeah, we, listen, you and I spend a lot of time talking about the content, right?

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And yes, that's part of it, right?

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And it's a big part of it, right?

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Your content can't be, well, I mean, it can be anything you want it to be.

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But depending upon the audience you're trying to reach, right?

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Yes, the content has to be good and authentic.

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But I think The key, not the key, part of the key.

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Let's think about American baseball here for a second.

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If every player was judged only by the home runs that they hit, most of the players would be a failure.

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You have one or two players on the team that's consistently hitting those, and everybody else hits a couple a year.

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But you know what?

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They keep playing, and there's some really good players there.

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Why does it work?

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Because they show up every day.

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right?

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They show up every day to play baseball.

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You throw in any sport, you can, I mean, you can make a thousand analogies about this.

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I think the, you know, the table stakes are just good content or the content that really is your best content.

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I'd rather say it that way.

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Whatever you're doing, your best content.

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Because Right.

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Right.

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Right.

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success gurus, settle down.

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We, we can, you can get better, but you're, if you're giving it your best and you're, you like what you're doing and it's working for you, okay, that's your content.

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I think sometimes we have the expectation then, though, that every time we produce an episode, it's got to be a home run.

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That's just, I just don't think that's true.

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Like, I think it's not a home run.

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It's, am I consistent at what I'm doing?

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I think a lot of us sometimes aren't the most consistent at You know, we don't have the most consistent brand.

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Somebody in the chat room talked about the word trust.

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Your brand is really just a trust statement to your customer or your listener, right?

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That brand that you have says, can you trust me, right?

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And those are table stakes.

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Because if they don't trust you, then they'll just stop listening altogether.

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And then they'll never be there for the home runs when you hit them.

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Because every once in a while, you're going to hit a zinger.

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right?

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It's going to be a great one, right?

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So I think the key is establishing that trust brand with people that you're there on a regular basis.

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They can trust your content.

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They know who you are.

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You don't go flying off the handle on some, you know, one week you're Pinky and the Wiz and the next week you're sad Dave Jackson, right?

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You have this consistent, you know, I think this is kind of what we bring to Saturday mornings is a pretty consistent, week in, week out, kind of know, you know, we have some technical problems there once in a while.

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But I think it's a, I think it's a trust issue, right?

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And then once you've gained that trust, then you have the ability to hit that home run with the share, right?

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But you're not going to get the share on a, and there's probably examples where this isn't true.

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Rogan is probably in this camp.

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Someone saw when they had Rogan had somebody as a guest, and they just saw, they got wind of it, or they saw a snippet on YouTube, and they're like, oh, yeah, you got to go watch Joe Rogan, right?

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Okay, that's, I think that's an exception.

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I think that's an anomaly, right?

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I don't think that happens all the time.

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So I think you've got to just have a consistent brand out there that people learn to trust, and then once they've trusted it, and you come up with, and there's a couple comments in the chat about this, once you've earned that trust, then when you hit the topic of that, that, that pertains to whatever, you know, someone's talking to somebody else, and they're, I mean, this just happened to me last night, Sarah was, we were talking about the news, and she's like, Oh, I need to stay, you know, it's a lot going on in the news right now, right?

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And as she's like, I, she's like, I can't keep up.

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And I'm like, Why don't, just try the Wall Street Journal podcast.

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That's the one I listen to.

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I like it.

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It's twice a day.

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It's 12 minutes.

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Like, that may be a great, that may be a great, now, is that the best news podcast out there?

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No.

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but it's the one I listen to.

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It's the one I like, right?

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And so, but you know what?

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They're every single day, twice a day on the Wall Street Journal podcast, right?

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They've earned my trust from consistency and consistency of both time and of content.

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And it hit the mark for what she was looking for.

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If anybody else asked me, I probably wouldn't, you know, like, hey, what's your favorite podcast?

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I'm not going to say it's the Wall Street Journal podcast because it's not.

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Right.

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It is for that application.

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I need to keep up because I know I listen to Erica Mandy.

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Newsworthy is the name of it.

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And it's just the headlines and maybe a little bit about it.

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But I think you hit the nail on the head.

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Some of it, like, right now, I'm listening.

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I'm listening.

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I'm watching.

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Oh, crap.

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I just told you about it a minute ago and it's on my screen and I can't see the name of it.

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About the woman with the tattoos.

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Blindspot.

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Blindspot.

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Blindspot.

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And this goes back years ago when I was married to ex-wife number one.

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She really liked that show.

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And so if I was off playing a gig with the band, she'd watch Blindspot.

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And so it comes up on Netflix.

00:12:39.368 --> 00:12:45.316
And I was like, oh, I was never really a big fan of kind of whodunits and crime scenes and all that stuff.

00:12:45.355 --> 00:12:46.356
And I was like, you know what?

00:12:46.457 --> 00:12:48.080
But she liked it and she wasn't stupid.

00:12:48.159 --> 00:12:50.682
So let's see what in the whole show.

00:12:50.702 --> 00:12:52.485
It reminds me a lot.

00:12:52.706 --> 00:13:29.344
of the show lost which was it's a giant brain gap like you don't know what's going on she's got all these tattoos on her body she doesn't remember who she is or anything about herself but slowly by slowly each tattoo is a clue and then people start shooting at each other and you know by the end they save the day and whatever all because of her tattoos But the whole time you're like, wait, who is the– and I was like, that's why this show is popular because we're all dying to find out who she is, where she came from, and you just know however many seasons there are of this thing.

00:13:29.745 --> 00:13:33.873
That would be really bad if it got canceled and you never get to find out.

00:13:34.337 --> 00:13:36.642
like why she's covered in tattoos.

00:13:36.701 --> 00:13:38.105
That would be, hey, guess what?

00:13:38.144 --> 00:13:41.890
You just wasted, you know, whatever, 57 hours of your time.

00:13:42.592 --> 00:13:43.634
But I think that's really it.

00:13:44.154 --> 00:13:45.518
It's about not wasting their time.

00:13:45.618 --> 00:13:46.940
It reminds me a lot of books.

00:13:47.600 --> 00:13:54.052
Like right now, I'm listening to Pat Flynn's book about learning stuff, and he makes a really good point.

00:13:54.594 --> 00:14:04.431
We spend– and it's funny because this week I bought not one but two courses– And I put it on the giant pile of things that I will learn later.

00:14:04.451 --> 00:14:06.653
It's very dusty.

00:14:07.114 --> 00:14:09.096
And I was like, oh, but it's 87% off.

00:14:09.155 --> 00:14:10.636
I got to get this SEO course.

00:14:11.859 --> 00:14:15.341
And his whole point is quit learning and start doing.

00:14:15.903 --> 00:14:20.548
And then when you hit a snag, learn some more of whatever you need to learn.

00:14:21.048 --> 00:14:22.870
But I'm listening to his book.

00:14:22.909 --> 00:14:25.091
And of course, the introductions are always horrible.

00:14:25.493 --> 00:14:26.653
I don't understand why.

00:14:26.817 --> 00:14:31.241
why people spend the first part of their book saying, what's coming in the book?

00:14:31.982 --> 00:14:33.504
In chapter one, we'll talk about this.

00:14:33.585 --> 00:14:37.508
In chapter, I'm like, yeah, if you would quit telling me what's coming in the book, we could actually just get to the book.

00:14:37.548 --> 00:14:38.448
That drives me crazy.

00:14:39.149 --> 00:14:41.172
But the first chapter was really good.

00:14:41.211 --> 00:14:42.273
And I'm like, cool.

00:14:42.712 --> 00:14:47.878
Now, if the second, third, and fourth are meh, now it's Pat Flynn, so I know it's not.

00:14:48.298 --> 00:14:55.645
But if I blow through three chapters and I'm not getting anything, it's highly likely that I'm not going to listen to chapter five.

00:14:56.162 --> 00:15:00.330
For me, it's like you've got, so I think your consistency thing is right on.

00:15:00.450 --> 00:15:04.937
If I have one chapter that goes like Don Miller's book about coaching, I'm like, oh, this is me.

00:15:05.298 --> 00:15:12.913
And he kept saying, now I know you might think this doesn't apply to you, but let's say you want to make$10 million and your product is$40,000.

00:15:13.793 --> 00:15:17.059
And I'm like, well, Don, I'm not selling a$40,000 product.

00:15:17.080 --> 00:15:19.244
I'm selling a$99 a month product.

00:15:19.323 --> 00:15:20.365
And yeah, you're right.

00:15:20.405 --> 00:15:23.250
That doesn't apply to me, even though you keep telling me, no, it does.

00:15:23.270 --> 00:15:23.751
It does.

00:15:23.792 --> 00:15:32.265
And by about six episodes, I could not get what he was teaching to tie into what I'm like, no, Don, I know you think it ties in, but it doesn't.

00:15:32.307 --> 00:15:33.388
And I never finished the book.

00:15:33.889 --> 00:15:34.070
So.

00:15:34.402 --> 00:15:38.008
He had me, but then he lost me, even though he kept telling me, oh, no, this applies.

00:15:38.087 --> 00:15:38.849
I'm like, no, it doesn't.

00:15:39.249 --> 00:15:39.990
Sorry.

00:15:40.390 --> 00:15:41.613
And so I never finished the book.

00:15:41.653 --> 00:15:42.453
So I think that's it.

00:15:42.514 --> 00:15:46.640
When we talk about consistency, we always talk about consistency of schedule.

00:15:46.660 --> 00:15:49.686
And that is huge because you become part of their routine.

00:15:50.366 --> 00:15:54.753
But you also got to occasionally, Chris Stone said, he goes, sometimes we just got to hit a base hit.

00:15:55.595 --> 00:15:57.957
We don't have to hit a home run.

00:15:58.678 --> 00:15:59.941
Just keep the ball moving.

00:16:00.241 --> 00:16:02.885
The problem is that it's not...

00:16:03.169 --> 00:16:06.193
that we're not growing our audience and that we're not getting new people.

00:16:06.313 --> 00:16:10.820
We are getting new people that replace the people that quit listening to our show.

00:16:11.379 --> 00:16:16.366
So the net result is, you know, and that's where I forget who I was listening to.

00:16:16.407 --> 00:16:18.168
It might've been Kevin Michael.

00:16:18.529 --> 00:16:19.831
It's not Kevin Schmidlin anymore.

00:16:19.850 --> 00:16:32.274
He's Kevin Michael said that if you do a show about how to be more bold and I'm making up my own example, I forget what his was, but if the show is about how to be more bold and be more assertive, That's great.

00:16:32.575 --> 00:16:36.301
And people listen to your show and they become more bold and assertive.

00:16:36.341 --> 00:16:36.802
Guess what?

00:16:37.482 --> 00:16:40.268
They might stop listening to your show because they don't need it anymore.

00:16:40.668 --> 00:16:42.070
So you have some churn.

00:16:42.211 --> 00:16:45.095
That's the fun membership term that people love to use.

00:16:45.154 --> 00:16:48.660
It really just means people quit listening or they cancel their membership.

00:16:49.162 --> 00:16:51.525
But I think that's a lot of it is being consistent.

00:16:51.785 --> 00:16:52.847
Let's see what the chat room here.

00:16:52.888 --> 00:16:59.357
Dave says, the thing that makes us willing to share is whether or not a bit of content enhances success.

00:16:59.457 --> 00:17:03.943
The image we have of ourselves, either for or against.

00:17:04.223 --> 00:17:06.247
Content helps clarify our self-image.

00:17:06.527 --> 00:17:11.693
Yeah, if we, that's going back to my story about Jack from the Darknet Diaries I always talk about.

00:17:11.733 --> 00:17:15.659
He said, hey, if you like this information, could you share it with a friend?

00:17:15.719 --> 00:17:20.525
Because you're going to look cool because you're the person that found it.

00:17:21.066 --> 00:17:27.294
Back in the day, I mean, back way, like, you know, 87, I read Hit Parader magazine articles.

00:17:27.521 --> 00:17:28.983
I read Circus Magazine.

00:17:29.144 --> 00:17:31.907
I was up on all the heavy metal bands.

00:17:32.048 --> 00:17:34.671
I knew about Quiet Riot before they were Quiet Riot.

00:17:35.071 --> 00:17:37.795
And I was the guy that was, oh, Dave knows about whatever.

00:17:38.395 --> 00:17:40.578
But I'd say, oh, I read about this band.

00:17:40.598 --> 00:17:41.299
They're really cool.

00:17:41.380 --> 00:17:44.243
And then I'd go out and buy an album based on what it looked like.

00:17:44.644 --> 00:17:46.066
I hadn't even heard the band yet.

00:17:46.567 --> 00:17:48.348
But I was always finding new music.

00:17:48.789 --> 00:17:55.218
So anytime we can be that cool guy that knows all the stuff, or the cool girl that knows all the cool stuff...

00:17:55.490 --> 00:17:57.115
You know, that kind of comes in handy.

00:17:57.517 --> 00:17:58.420
Ralph is chiming in.

00:17:58.440 --> 00:18:05.904
He says, word of mouth is fine for a small business, but it will only allow you to grow, only allow you to go quickly.

00:18:05.964 --> 00:18:07.851
You need to advertise to build awareness.

00:18:07.971 --> 00:18:08.492
That's true.

00:18:09.089 --> 00:18:09.471
Jim

00:18:09.691 --> 00:18:10.332
Collison, Ph.D.:

00:00:00.000 --> 00:00:00.000
:

00:18:10.352 --> 00:18:11.133
No, I think it's very true.

00:18:11.954 --> 00:18:13.958
Listen, word of mouth is a way, right?

00:18:14.157 --> 00:18:19.867
And as your audience is small, the chances of someone sharing that is even smaller, right?

00:18:19.907 --> 00:18:23.753
It's a percentage of your brand, basically, if you're thinking about that.

00:18:24.494 --> 00:18:32.288
If you want to get, I mean, if you're going to break out and you're going to go, you know, you want the larger numbers, you have to advertise.

00:18:32.428 --> 00:18:32.909
You have to.

00:18:33.470 --> 00:18:35.894
It's not, word of mouth will not grow you fast enough.

00:18:36.481 --> 00:18:51.565
You know, the, you know, we, we don't have the advantage of the, you know, the Rogans of the world or the John Teshes of the world, you know, or the Mike Rose of the world who already had giant existing audiences, right, to be able to tap from.

00:18:51.585 --> 00:18:53.448
And then the name, what do they have?

00:18:53.488 --> 00:18:54.769
They have brand, right?

00:18:54.911 --> 00:18:56.413
Their name is their brand.

00:18:56.913 --> 00:18:59.438
When you hear Joe Rogan, everybody knows who that is.

00:18:59.809 --> 00:19:00.089
Yeah.

00:19:00.109 --> 00:19:00.330
Right.

00:19:00.351 --> 00:19:03.714
You know, everybody knows, you know, everybody knows, well, I shouldn't say everybody.

00:19:03.835 --> 00:19:04.935
A lot of folks know John Tesh.

00:19:04.976 --> 00:19:05.636
He's been around.

00:19:05.656 --> 00:19:10.843
By the way, talk about a guy who's reinvented himself a couple of times in his career, right?

00:19:10.903 --> 00:19:15.189
Doing some, doing, and now he's got a, you know, real popular syndicated radio show.

00:19:16.049 --> 00:19:18.833
But their name is their brand.

00:19:19.134 --> 00:19:20.654
And most people don't know you.

00:19:21.115 --> 00:19:28.184
And you're going to, you can either wait for, you know, for organic growth and word of mouth that way kind of thing.

00:19:29.046 --> 00:19:30.414
Or, you can buy it.

00:19:30.935 --> 00:19:36.462
You know, and in the advertising bit, you've got to, we get, I say this all the time, and like, Well, what should I do?

00:19:36.583 --> 00:19:39.007
And I'm like, Okay, that's a whole nother question.

00:19:39.047 --> 00:19:43.011
Like, buying advertising is a whole art in its own.

00:19:43.051 --> 00:19:55.328
This isn't Ask the Advertising Coach, because I don't know, you know, you, there are ways to do this that are, that are beyond, I mean, there's just a ton of ways you can spend money to do advertising.

00:19:55.890 --> 00:19:57.847
And You can advertise all you want.

00:19:57.867 --> 00:20:03.616
It may not do any, may not, if your product doesn't live up to the brand, the advertising brand, you get a bump.

00:20:04.298 --> 00:20:11.128
You know, I remember I wrote an article for Byte Magazine, I think, back 2015, maybe, something like that.

00:20:11.150 --> 00:20:12.111
I had a friend over there.

00:20:12.131 --> 00:20:14.013
I was reviewing some things at the time.

00:20:14.034 --> 00:20:14.855
I wrote an article.

00:20:14.875 --> 00:20:18.000
I got a giant spike to Home Gadget Geeks.

00:20:18.060 --> 00:20:23.730
Like, you know, like 10 times what I would normally, what I'd normally see.

00:20:24.001 --> 00:20:55.511
and then yeah or whatever listen my brand on home gadget geeks is unique right it's a we're a tech but we're a tech show but we're not a how-to show and it's more about community and friends and you know it's kind of a it's kind of just for we just want to talk about it we don't we're not going to teach you how to do it but we're going to talk about it right well that's not that's not that popular to be honest right i'm not i wouldn't expect hundreds of thousands of listeners to come over because it's a unique style.

00:20:55.531 --> 00:20:55.893
But you know what?

00:20:55.932 --> 00:20:57.474
I like doing it, so I keep doing it.

00:20:57.494 --> 00:21:00.419
It's actually a good place to practice for me, practice what I do for work.

00:21:00.499 --> 00:21:02.060
Now, however, at work, it's different.

00:21:02.121 --> 00:21:02.882
We do have a brand.

00:21:03.542 --> 00:21:05.365
We do have a big brand promise.

00:21:05.905 --> 00:21:10.392
People do come expecting certain things out of the content, right?

00:21:11.212 --> 00:21:13.191
And for that, For that, we deliver them.

00:21:13.230 --> 00:21:15.053
I was just reviewing numbers there.

00:21:16.034 --> 00:21:18.896
One of the podcasts had just crossed over a million.

00:21:18.936 --> 00:21:19.998
We were at 1.2 million.

00:21:20.018 --> 00:21:22.980
I was like, okay, well, these are pretty good numbers, right?

00:21:23.101 --> 00:21:24.162
These are some pretty good numbers.

00:21:24.903 --> 00:21:25.804
I guess it's all those things.

00:21:26.124 --> 00:21:31.429
Well, if you think about it, Pepsi could come out with, I don't know, Purple Nurple.

00:21:31.789 --> 00:21:32.509
Come on, everybody.

00:21:32.569 --> 00:21:33.751
It's the new drink from Pepsi.

00:21:33.791 --> 00:21:34.692
It's Purple Nurple.

00:21:34.813 --> 00:21:37.255
But they don't do that because nobody knows what a Purple Nurple is.

00:21:37.295 --> 00:21:37.895
So what do they do?

00:21:38.455 --> 00:21:39.998
They slap the word Mountain Dew on it.

00:21:40.450 --> 00:21:42.393
And it's Mountain Dew Purple Crush.

00:21:42.653 --> 00:21:43.094
Check it out.

00:21:43.154 --> 00:21:45.057
Mountain Dew the Dew Purple Crush.

00:21:45.157 --> 00:21:45.618
It's new.

00:21:45.659 --> 00:21:47.721
And people are like, well, I like Mountain Dew.

00:21:47.761 --> 00:21:52.589
And to me, there's only one kind of Mountain Dew, and that is the green stuff in a can.

00:21:53.352 --> 00:21:58.660
But nonetheless, if you go look, instead of releasing new products, they just slap the word Mountain Dew on it.

00:21:58.740 --> 00:22:01.345
And it's Mountain Dew Orange, Mountain Dew Purple, Mountain Dew.

00:22:01.766 --> 00:22:06.653
And a lot of that stuff looks a lot like Gatorade, just with more sugar and bad stuff for you.

00:22:06.945 --> 00:22:15.915
You know, but that's an example where they're, instead of starting from scratch, they just use another brand to, because all they're trying to do is get you to drink at once.

00:22:16.497 --> 00:22:20.080
And then, like you said, from there, that is the movie thing.

00:22:20.161 --> 00:22:24.445
And even now, they're still advertising for Mission Impossible.

00:22:25.186 --> 00:22:26.167
I'm like, okay.

00:22:26.587 --> 00:22:30.352
And it's been like number three at the box office, so a couple weeks in a row.

00:22:30.451 --> 00:22:32.775
So it's not that people aren't going to the movie.

00:22:32.815 --> 00:22:35.157
They just can't beat Lilo and Stitch or whatever.

00:22:35.178 --> 00:22:35.357
Right.

00:22:35.713 --> 00:22:39.239
And I'm like, so, but yet the other day, I forget what I was watching on TV.

00:22:39.278 --> 00:22:43.265
And they're like, Mission Impossible is the number one action movie in America.

00:22:43.285 --> 00:22:47.191
And I'm like, I think it's the only action movie out right now, just for the record.

00:22:47.230 --> 00:22:48.893
But okay, I'll take that.

00:22:49.134 --> 00:22:51.156
You know, so it's kind of crazy that way.

00:22:51.217 --> 00:22:52.178
Chris has a great point.

00:22:52.298 --> 00:22:56.403
People remember how they feel after listening or watching.

00:22:56.825 --> 00:22:58.988
They're more inspired to share that feeling with others.

00:22:59.669 --> 00:23:00.770
Yeah, that's a good one.

00:23:00.931 --> 00:23:02.913
Because I know I've shared many a...

00:23:03.458 --> 00:23:09.226
comedy special because I just thought it was hilarious and especially if it's kind of dark humor then I'll

00:23:10.406 --> 00:23:35.284
share that thing it's like somebody's like hey what do you got you know tell me I need to go do this and you're like oh I got a great podcast for you and you know you hype it up and it was good for you and then you share it with them and then they come back and they're like that's the worst thing I've ever heard yeah how dare you I've had that I've had that happen a few times where somebody's like you thought that was good It's like, yeah, I thought it was really good.

00:23:35.304 --> 00:23:35.443
Yeah.

00:23:35.463 --> 00:23:35.884
Yeah.

00:23:36.105 --> 00:23:36.704
I don't think so.

00:23:37.046 --> 00:23:44.992
You know, and you know, you just, it's kind of a hit or miss, you know, let's just remember to your mountain, mountain dew brand comment.

00:23:45.554 --> 00:23:52.279
They've spent a lot of years and a lot of money and a lot of failures, you know, remember new Coke.

00:23:53.201 --> 00:23:53.361
Oh

00:23:53.461 --> 00:23:53.821
man.

00:23:54.583 --> 00:24:05.304
Dude, I worked at a grocery store during new Coke and it was, there was like a run on the old Coke and Like they were, when people walked in, they're like, you don't have any old Coke?

00:24:05.384 --> 00:24:06.205
Like, no, it's gone.

00:24:06.226 --> 00:24:07.888
Like, no, you got to have some in the back, man.

00:24:08.089 --> 00:24:08.830
I need it, man.

00:24:08.871 --> 00:24:09.653
So.

00:24:10.034 --> 00:24:10.114
Yeah.

00:24:11.016 --> 00:24:34.088
Well, it's, I also, Ralph had made a comment earlier in there, you know, even with a small audience, you should have a a few avid or rabid listeners in there who, I actually think, like, they drive us crazy, but those listeners who consume all our time, they want to talk to us all the time, they're sending us emails with comments all the time, they're, right?

00:24:34.429 --> 00:24:38.374
And at some point, you go, Oh, stop! Okay, enough! Right?

00:24:38.453 --> 00:24:42.999
Ever, we, listen, we've all had listeners like that, where it's, they're very, they're hyper-engaged, right?

00:24:43.839 --> 00:24:44.500
That's a good sign.

00:24:45.221 --> 00:24:46.001
It's actually a good sign.

00:24:46.273 --> 00:24:54.715
If you're, if you've got, now, you've got to manage, you've got to manage those relationships, because you will get listeners who want to consume 100% of your bandwidth, right?

00:24:55.196 --> 00:24:56.019
You will get them.

00:24:56.420 --> 00:24:56.902
It'll happen.

00:24:57.218 --> 00:25:00.000
If you don't, well, okay, there's a sign.

00:25:00.039 --> 00:25:01.382
That's a sign all in itself.

00:25:02.102 --> 00:25:02.903
You will get those.

00:25:02.942 --> 00:25:15.653
You've got to learn to, you'll have to learn to work with them and then make sure you set the proper boundaries and expectations that they can't, like, you know, I can't spend 100% of my time thinking about you.

00:25:15.693 --> 00:25:18.375
You know, there's other things that need to be done.

00:25:18.415 --> 00:25:20.097
And so watch out for that.

00:25:20.498 --> 00:25:22.220
I don't think it's bad.

00:25:22.259 --> 00:25:23.300
You just got to manage it well.

00:25:23.381 --> 00:25:27.183
But it is a good sign you're creating some engaging content when you get those.

00:25:27.183 --> 00:25:28.065
Yeah.

00:25:28.184 --> 00:25:30.647
One or two or three or five or whatever it ends up being.

00:25:30.709 --> 00:25:34.252
Be very active, engaged listeners.

00:25:34.753 --> 00:25:36.896
Now, they're going to take up some of your time, right?

00:25:37.616 --> 00:25:40.000
They're going to take up some of your time.

00:25:40.020 --> 00:25:40.101
Well,

00:25:41.281 --> 00:25:50.032
at any time, I need to come up with some sort of three-lettered or unsolicited user feedback or listener feedback.

00:25:50.334 --> 00:25:55.140
When I get somebody that emails me and goes, hey, just listen to the episode about such and such.

00:25:55.560 --> 00:25:56.541
Man, that was amazing.

00:25:56.930 --> 00:25:57.931
Really got me thinking.

00:25:58.412 --> 00:26:00.354
When I didn't, like, they just did it.

00:26:00.854 --> 00:26:04.498
That's when I'm like, okay, that's my stamp of approval.

00:26:04.578 --> 00:26:07.301
Like, okay, that's, you know, that they're emailing me back.

00:26:07.682 --> 00:26:09.022
I'm getting closer to that.

00:26:09.042 --> 00:26:10.265
They're going to share.

00:26:10.305 --> 00:26:14.209
Ralph says he's cheering you on about, you know, you need to advertise.

00:26:14.730 --> 00:26:17.673
But if you have 100 listeners, that is only going to be so far.

00:26:17.792 --> 00:26:20.455
We need to stop lying to ourselves about organic growth.

00:26:20.737 --> 00:26:21.938
That I'm going to push back on.

00:26:22.402 --> 00:26:24.505
I wouldn't say it's not a lie.

00:26:24.704 --> 00:26:30.372
It's not a lie because when you're paying somebody to put your name in front of somebody, that's still word of mouth.

00:26:30.971 --> 00:26:35.238
It's an advertiser's word of mouth versus somebody that they trust.

00:26:35.857 --> 00:26:43.366
But in the end, you're getting your show in front of someone that isn't listening to your show but should.

00:26:43.406 --> 00:26:48.713
One comes from a trusted friend, which has a whole lot of weight behind it.

00:26:49.218 --> 00:27:00.178
And the other one is like, yeah, well, it's a banner on the side of a website or it's an interruption in the middle of the show I was really listening until you came in.

00:27:00.298 --> 00:27:02.422
So they're both getting the word out.

00:27:02.603 --> 00:27:06.048
I'm just saying that I think a share– and I think my Zoom meeting just stopped.

00:27:06.609 --> 00:27:07.511
Or no, it just changed.

00:27:08.212 --> 00:27:08.574
Who knows?

00:27:08.930 --> 00:27:09.230
But

00:27:09.289 --> 00:27:20.400
anyway, go ahead.

00:27:38.895 --> 00:27:39.936
for our business, right?

00:27:40.557 --> 00:27:48.046
So the basic question was, should we plan quarterly for the stock market, or do we plan annually to get better results from a company standpoint?

00:27:48.605 --> 00:27:54.332
Peter's answer is similar to what I would say in this conversation, is he said, you have to do both.

00:27:54.752 --> 00:27:58.596
You don't have the option of picking one or the other.

00:27:58.616 --> 00:28:03.481
They're both super important, and you have to figure out how to do both at the same time.

00:28:03.746 --> 00:28:12.154
How do you plan annually to make sure you're getting, you know, ample, you're getting the right growth and going the right direction, and you're not a slave to the quarterly results that are in there.

00:28:12.536 --> 00:28:17.161
But you also have to, because you're a public company, you also have to pay attention, attention to what's going on in the stock market.

00:28:17.201 --> 00:28:20.003
And you've got to, you have to play to your investors.

00:28:20.084 --> 00:28:21.305
That's why they gave you money.

00:28:21.365 --> 00:28:27.432
I think public companies forget sometimes that's why investors invest in their company, is to grow the asset, right?

00:28:28.212 --> 00:28:30.935
So it, I've always kind of held that in my mind sometimes.

00:28:31.056 --> 00:28:36.960
We, I think sometimes we think If I could just do one thing, because it's simpler, right?

00:28:36.980 --> 00:28:39.584
It's easy to just, man, if I could just concentrate on one thing.

00:28:40.164 --> 00:28:40.685
Sorry, friends.

00:28:41.186 --> 00:28:49.599
In this scenario of growing or the influence of your podcast, there's actually a bunch of different things you have to do all at the same time.

00:28:50.141 --> 00:28:52.345
Some of them seem contradictive, right?

00:28:52.444 --> 00:28:56.030
Some of them may, you're like, ah, you know, really?

00:28:56.070 --> 00:29:06.923
Yeah, no, you really got to do, you have to both focus on the listener one at a time in an organic growth perspective to get them to say something about your podcast.

00:29:07.723 --> 00:29:12.290
And you also have to advertise, you have to do mass advertisements if you want that thing to grow.

00:29:12.832 --> 00:29:17.258
You know, if you want that thing to go, you're gonna have to figure out how to get it in front of people, right?

00:29:17.638 --> 00:29:18.759
You have to do both.

00:29:19.381 --> 00:29:21.243
And at the same time, you got to make great content.

00:29:22.025 --> 00:29:24.867
So So there's never a one thing, right?

00:29:24.968 --> 00:29:30.233
It's always a dichotomy or a trichotomy of competing factors.

00:29:30.433 --> 00:29:37.441
And I love Drucker's example because those, that quarterly planning and annual planning can be opposites at times, right, when you're doing that.

00:29:37.541 --> 00:29:39.002
So love that example.

00:29:39.083 --> 00:29:43.988
I just think we've got to make sure we're in the right mindset of like, no, I got to do, I got to do all these things.

00:29:44.749 --> 00:29:52.032
You know, I think like Home Gadget Geeks does a really nice job at the individual level of But I don't advertise it purposely.

00:29:52.053 --> 00:29:56.259
I don't advertise it large outside of the circle I'm in.

00:29:56.339 --> 00:29:59.364
I want it to be a tight circle of friends.

00:29:59.503 --> 00:30:00.486
That's what I want it to be.

00:30:00.506 --> 00:30:02.868
It's successful to me because it's that way.

00:30:03.329 --> 00:30:10.560
I am fiercely loyal to my Discord group, and I don't tolerate anything in it.

00:30:10.840 --> 00:30:13.786
You make one comment that's out of line, you're gone.

00:30:14.018 --> 00:30:17.262
Like I don't need that, but that's the purpose of that show, right?

00:30:17.784 --> 00:30:19.547
The purpose of the show is to create community.

00:30:20.808 --> 00:30:21.690
So I'd have to do both.

00:30:21.911 --> 00:30:22.111
Yeah.

00:30:23.012 --> 00:30:23.634
It's tricky.

00:30:23.854 --> 00:30:26.919
And then there's always, you know, we've said it over and over.

00:30:26.959 --> 00:30:28.662
It's gotta be good content.

00:30:29.323 --> 00:30:39.358
And I always go back to the lone Ranger, which is like one of the top five flops of all time, even though it had Johnny depth at the height of Johnny depthness with all the pirate movies.

00:30:39.960 --> 00:30:43.557
And I saw that movie and, And I told people, don't go see it.

00:30:43.778 --> 00:30:44.699
This is horrible.

00:30:44.818 --> 00:30:46.781
It's, you know, it was just a bad movie.

00:30:47.343 --> 00:30:50.067
And Disney was like, oh, well, people don't know about it.

00:30:50.126 --> 00:30:52.912
I mean, they had the dolls and the posters and the Happy Meal.

00:30:52.971 --> 00:30:54.713
They were ready for this thing to take off.

00:30:55.295 --> 00:30:56.636
And it just didn't because it was awful.

00:30:57.157 --> 00:31:00.442
So there is a time when you can keep spending more and more money.

00:31:00.522 --> 00:31:02.246
And it was like, no, we know about the movie.

00:31:02.346 --> 00:31:03.627
You don't have to keep telling me about it.

00:31:03.667 --> 00:31:05.029
We just, I'm not going to go see it.

00:31:05.377 --> 00:31:06.358
It's kind of crazy.

00:31:06.740 --> 00:31:11.525
Chris Stone is going, I mentioned earlier, he says, hey, you've hit Parader and Circus Magazine.

00:31:11.565 --> 00:31:13.688
Don't forget Metal Edge, of course, and Rip.

00:31:14.228 --> 00:31:16.210
Uncle Marv says consistency is huge.

00:31:16.810 --> 00:31:21.476
Listeners respect shows that keep showing up with great or at least decent content.

00:31:21.516 --> 00:31:25.721
Yep, and Uncle Marv is off to record his first episode of a new show.

00:31:25.922 --> 00:31:27.063
So he didn't say what it was.

00:31:27.603 --> 00:31:33.069
Coach Dave, my second show was about how youth sports empowers us to pass on life lessons.

00:31:33.473 --> 00:31:35.516
I connected with the state of MD.

00:31:35.556 --> 00:31:37.238
It's not Maryland?

00:31:37.818 --> 00:31:38.358
Is that MD?

00:31:38.880 --> 00:31:39.480
I think it's Maryland.

00:31:39.760 --> 00:31:39.980
Yeah.

00:31:40.421 --> 00:31:41.122
Association.

00:31:41.522 --> 00:31:43.724
They want this message associated with them.

00:31:44.306 --> 00:31:46.567
They embed my shows and sponsored it.

00:31:46.667 --> 00:31:47.088
Beautiful.

00:31:47.229 --> 00:31:47.608
There you go.

00:31:47.628 --> 00:31:51.574
Find somebody who has the same message that you do and partner with them.

00:31:52.173 --> 00:32:00.663
Chris says, when a listener shares the episode and tells you how amazing it is, it's worth way more to him than if it's an ad.

00:32:01.084 --> 00:32:02.945
And then Ralph says, so the answer...

00:32:03.617 --> 00:32:05.500
is to pay for people to discover.

00:32:05.861 --> 00:32:06.602
Yep, that works.

00:32:06.682 --> 00:32:11.169
Bottom line, if you want to grow your show, you've got to market your show, plain and simple.

00:32:11.849 --> 00:32:26.251
It's funny because I've been working with a coach, and you think you're marketing, and again, I will say it, until you get an outside point of view, and he's like, well, what's your welcome sequence like?

00:32:26.932 --> 00:32:28.394
And I go, what do you mean?

00:32:28.454 --> 00:32:30.077
He goes, well, when somebody joins your email...

00:32:30.625 --> 00:32:31.728
What's your welcome sequence?

00:32:31.788 --> 00:32:33.872
I go, well, they just get the next email that comes out.

00:32:33.932 --> 00:32:35.275
He goes, you don't have a welcome sequence.

00:32:35.355 --> 00:32:36.938
I go, I've never heard of a welcome sequence.

00:32:36.958 --> 00:32:37.659
He goes, okay.

00:32:38.200 --> 00:32:40.124
And so I've been going through and this and that.

00:32:40.463 --> 00:32:44.852
And then he's like, well, when was the last time you ran, I forget what it is, a campaign?

00:32:45.513 --> 00:32:48.519
I go, well, I send an email when I can, at least weekly.

00:32:48.558 --> 00:32:53.749
And he's like, yeah, but when have you sent a campaign where you're actually selling people stuff?

00:32:53.788 --> 00:32:54.269
I go, I don't know.

00:32:54.369 --> 00:32:55.211
I don't.

00:32:55.371 --> 00:32:59.876
I just, at the bottom, it's like, hey, if you need help with your podcast, he's like, you've never run a campaign.

00:32:59.896 --> 00:33:00.317
He goes, no.

00:33:00.377 --> 00:33:05.564
He goes, so you're wondering why your sales aren't up, but yet you're not trying to sell anybody anything.

00:33:05.624 --> 00:33:07.787
And I go, well, yeah.

00:33:08.268 --> 00:33:11.230
So I'm actually going to soon, I'm going to be running a campaign.

00:33:11.270 --> 00:33:13.755
And so, yeah, you have to advertise.

00:33:13.795 --> 00:33:22.705
And there are times, and by that, there are other ways to advertise besides advertising, but that's if you got the money, do it.

00:33:23.105 --> 00:33:25.410
But it's just one of those where you think you're doing...

00:33:25.430 --> 00:33:33.844
I remember, man, this is probably five years ago, I did an episode about, so you're doing everything you can to grow your show.

00:33:33.884 --> 00:33:34.705
And people go, yes.

00:33:34.766 --> 00:33:35.426
And I go, great.

00:33:35.467 --> 00:33:36.888
Take away the internet.

00:33:37.329 --> 00:33:38.050
What are you doing?

00:33:38.412 --> 00:33:39.173
And they're like, what do you mean?

00:33:39.192 --> 00:33:41.517
I go, well, if you didn't have the internet, the internet went down.

00:33:41.617 --> 00:33:42.259
Google broke.

00:33:42.759 --> 00:33:43.641
What would you be doing?

00:33:43.661 --> 00:33:44.082
And they're like...

00:33:44.546 --> 00:33:46.468
Well, I guess I could print out flyers.

00:33:47.048 --> 00:33:49.109
I could hand out business cards.

00:33:49.170 --> 00:33:50.491
And I'm like, yeah, are you doing that now?

00:33:50.531 --> 00:33:52.173
And they're like, no.

00:33:52.212 --> 00:33:53.954
And I'm like, then you're not doing everything.

00:33:54.695 --> 00:33:56.477
I go, everything is everything.

00:33:56.738 --> 00:33:58.159
You're doing all the easy stuff.

00:33:59.099 --> 00:34:06.626
And granted, some of those won't work as well as others, but I go, when you tell me I'm doing everything, are you really doing everything?

00:34:06.787 --> 00:34:08.369
Like, are you going to where your audience is?

00:34:08.449 --> 00:34:11.652
Well, no, that requires me to get out of my chair.

00:34:11.972 --> 00:34:13.594
Oh, okay, well, then you're not doing everything.

00:34:14.018 --> 00:34:15.099
And so it's tricky.

00:34:15.119 --> 00:34:19.204
And we did have another question pop in here.

00:34:19.244 --> 00:34:21.168
And this is a gear question.

00:34:21.188 --> 00:34:22.329
Oh, wait, I didn't hit my button.

00:34:22.849 --> 00:34:24.311
Because, you know, I've got the button now.

00:34:25.313 --> 00:34:26.153
Yay, there we go.

00:34:26.173 --> 00:34:27.876
We're going to a new topic.

00:34:27.916 --> 00:34:33.664
And this is a gear question from my buddy Ray over at Around the Layout podcast.

00:34:34.105 --> 00:34:40.594
Could the Behringer HRM1000-BK multipurpose headphone actually be decent...

00:34:40.961 --> 00:34:42.864
For$10.90 on Amazon.

00:34:42.903 --> 00:34:44.106
Yeah, I have one in my closet.

00:34:44.746 --> 00:34:50.452
And what it is, this is where he says, I need two pairs of headsets for a remote event in Nebraska.

00:34:50.532 --> 00:34:51.273
Yep, exactly.

00:34:51.293 --> 00:34:52.876
And that's one of the reasons.

00:34:52.896 --> 00:34:53.175
Wait

00:34:53.277 --> 00:34:53.376
a

00:34:53.836 --> 00:34:53.956
minute.

00:34:54.016 --> 00:34:54.277
We're

00:34:54.297 --> 00:34:54.378
in

00:34:54.418 --> 00:34:55.199
Nebraska.

00:34:55.639 --> 00:34:56.661
What's going on here?

00:34:56.681 --> 00:34:57.161
That's right.

00:34:57.762 --> 00:34:59.364
Jim's going to get his model train on.

00:34:59.824 --> 00:35:01.445
When are we going to be?

00:35:01.525 --> 00:35:02.728
Why are we not doing a meetup?

00:35:03.248 --> 00:35:04.188
Why is that not happening?

00:35:05.351 --> 00:35:07.853
But that's one of the reasons why I like the PodTrak P4.

00:35:08.449 --> 00:35:11.632
because it has four headphone outs built into it.

00:35:12.253 --> 00:35:27.407
But if you're not using that, yeah, all you do is it comes with a cable that you plug one headphone out of your whatever, Focusrite, and you plug it into this thing, and then you just have multiple headphone outs with a knob for each one.

00:35:27.447 --> 00:35:33.474
So if you have somebody like me that's deaf, I can crank my headphones up, and the person next to me who is not isn't.

00:35:33.494 --> 00:35:35.434
And yeah, it works.

00:35:35.596 --> 00:35:38.077
I used to use it back in the day when I didn't have a P4.

00:35:38.594 --> 00:35:39.996
And it comes in handy.

00:35:40.378 --> 00:35:41.860
And it's like this big.

00:35:41.960 --> 00:35:46.692
It's like the size of a wallet or a cigarette pack, for those of you that remember what those were.

00:35:46.731 --> 00:35:48.695
And it is one of those.

00:35:48.715 --> 00:35:49.657
It's like$10.90.

00:35:50.079 --> 00:35:50.940
That can't be any good.

00:35:50.960 --> 00:35:52.885
And you're like, no, actually, it does the job.

00:35:53.313 --> 00:35:55.496
Yeah, I think you're going to get what you pay for.

00:35:55.536 --> 00:35:59.541
I mean, it won't be the world's best sound, but you're probably going to be in a spot where that doesn't matter.

00:36:00.061 --> 00:36:03.186
You're probably not going to travel too well after a couple.

00:36:03.326 --> 00:36:09.072
You may get a couple sessions out of them before they might break easy.

00:36:09.974 --> 00:36:13.679
Actually, Sony makes a wired on-ear headphone.

00:36:13.699 --> 00:36:16.222
It's the MDR-ZX10.

00:36:17.025 --> 00:36:19.329
They're$12.

00:36:19.409 --> 00:36:20.672
Let's call it$13.

00:36:20.932 --> 00:36:22.215
That might be a little bit better.

00:36:22.635 --> 00:36:29.148
Dave, I bought some Sony headphones 12 years ago when I started podcasting in Gallup, and those things are still running.

00:36:29.208 --> 00:36:30.891
I mean, I've thrown those things around.

00:36:30.931 --> 00:36:32.273
They sat on the desk, right?

00:36:33.195 --> 00:36:34.878
Not all cheap stuff.

00:36:34.938 --> 00:36:36.842
I think I paid$10 for them at the time, too.

00:36:37.001 --> 00:36:41.028
Not all cheap stuff lasts long, but I think that's a great, from a tech perspective, give them a try.

00:36:41.409 --> 00:36:43.617
And they're crap, but use them until they break.

00:36:43.878 --> 00:36:51.664
I have a pair of Jabra headphones that I got issued at Gallup pre-pandemic, and I have used them, you know, they've been replaced twice now.

00:36:52.445 --> 00:36:54.652
So I just still use them when I'm out in the shed.

00:36:54.978 --> 00:36:55.918
And they still work great.

00:36:56.338 --> 00:36:57.920
So sometimes you find something.

00:36:58.402 --> 00:37:03.748
Listen, then I've had brand new headphones that they worked for a week and they weren't very good.

00:37:03.827 --> 00:37:06.530
I have a pair right now where the mic is not very good.

00:37:07.231 --> 00:37:10.355
So yeah, I'd give it a try for that kind of environment.

00:37:10.554 --> 00:37:15.701
Like I said, I'd go with the Sony at$13 as opposed to the Behringer at$11.

00:37:16.041 --> 00:37:16.902
But we're talking$2.

00:37:17.262 --> 00:37:18.864
It's a$2.

00:37:18.884 --> 00:37:19.405
$2! I

00:37:20.306 --> 00:37:23.309
want my$2! It's like a nickel these days.

00:37:23.889 --> 00:37:24.349
Yeah.

00:37:24.706 --> 00:37:33.297
Just to piggyback on that, for years, a lot of us used Behringer products, but the thing that made them last is we didn't move them.

00:37:34.338 --> 00:37:38.983
Unless you're Jim and you spill bottles of wine into them on a regular basis.

00:37:39.344 --> 00:37:40.005
A couple times.

00:37:41.586 --> 00:37:42.228
Don't do that.

00:37:42.547 --> 00:37:49.536
We got another question here from an author, and he wants to know, hey, I have just published my new book.

00:37:49.617 --> 00:37:50.378
Congratulations.

00:37:50.882 --> 00:37:58.650
And I'd like to make a video podcast episode about it, allowing viewers to buy the book and receive an autographed copy via mail.

00:37:58.851 --> 00:38:01.494
Any tips on best services to be used?

00:38:02.014 --> 00:38:07.500
Gumroad is what I use to sell my book if somebody wants an autographed copy, gumroad.com.

00:38:08.280 --> 00:38:15.108
The thing that's tricky about that is you've got to give them some value up front because if you just go, Hi, I'm Dave Jackson.

00:38:15.168 --> 00:38:15.728
I have a book.

00:38:15.768 --> 00:38:16.429
See, it's red.

00:38:16.489 --> 00:38:17.130
You should buy it.

00:38:17.231 --> 00:38:18.592
Okay, I'll autograph it for you.

00:38:18.632 --> 00:38:19.052
Send me$25.

00:38:20.545 --> 00:38:22.148
okay, why am I buying your book?

00:38:22.588 --> 00:38:29.496
And even if the book is, to use the old Steve Martin phrase, how to turn dog poop into gold, okay, I want a copy of that.

00:38:30.717 --> 00:38:40.849
So you've got to deliver value, some sort of tip, something that makes them want to buy the book, because it can't just be, hey, it's Dave, buy my book.

00:38:41.088 --> 00:38:42.972
Here you go, link beneath the video.

00:38:43.092 --> 00:38:44.994
I don't think that's going to sell a lot of books.

00:38:45.635 --> 00:38:53.047
In fact, usually, it's hard to How do you sell a book in one lesson?

00:38:53.829 --> 00:38:54.690
You know what I mean?

00:38:54.771 --> 00:38:55.771
Just one video.

00:38:56.132 --> 00:38:59.998
Now, if you're doing multiple videos, and the video thing is easy.

00:39:00.097 --> 00:39:01.059
It's called YouTube.

00:39:01.380 --> 00:39:10.634
It's not a podcast, technically, but be a YouTuber and deliver value about your industry or your topic or whatever it is.

00:39:10.713 --> 00:39:17.211
For the record, if you do audio, it'll get 15 times the listens, and people will listen longer, on audio.

00:39:17.311 --> 00:39:18.534
So nothing wrong with video.

00:39:18.695 --> 00:39:20.559
If you want to do video, please do video.

00:39:20.840 --> 00:39:21.961
Do YouTube all day long.

00:39:22.463 --> 00:39:30.983
But if you're not showing things like here, I will show you how to rip a piece of paper in half, holding it in one hand and doing the other.

00:39:31.262 --> 00:39:33.547
If you're not showing something, then do audio as well.

00:39:34.230 --> 00:39:35.974
And for that, I love Captivate.

00:39:36.193 --> 00:39:37.976
The Captivator Buzzsprout are great.

00:39:38.317 --> 00:39:40.900
And then get yourself a nice little Samson Q2U.

00:39:41.181 --> 00:39:41.943
There's$100.

00:39:42.523 --> 00:39:46.750
I would get that even if I'm doing a video show because you don't want to sound like crap.

00:39:47.632 --> 00:39:52.719
There is this website called schoolofpodcasting.com that helps people with that that you might want to check out.

00:39:52.820 --> 00:39:55.244
Use the coupon code COACH when you sign up.

00:39:55.724 --> 00:40:04.911
Jim, how do you– because when he said episode, I was like– And if you want to answer back there in the chat, are you talking about one or doing multiple one?

00:40:04.931 --> 00:40:06.858
Because if it's one, that's almost impossible.

00:40:06.998 --> 00:40:08.304
How do you get people to buy your book?

00:40:08.605 --> 00:40:09.528
You got one shot.

00:40:09.954 --> 00:40:11.936
That's almost like a fun little exercise.

00:40:12.235 --> 00:40:12.635
Be good.

00:40:13.277 --> 00:40:13.356
Yeah.

00:40:13.376 --> 00:40:15.458
You better be good if you got one shot.

00:40:15.478 --> 00:40:19.322
Listen, there's only thing that, okay, I'm going to offend somebody and I don't mean to on this statement.

00:40:19.362 --> 00:40:22.304
So don't be offended, but if you are, I'm sorry, in advance.

00:40:22.764 --> 00:40:31.211
There's only one thing more, one thing more promoted or no, one thing worse than a podcaster who's promoting himself all the time.

00:40:31.251 --> 00:40:34.034
And that's an author who's promoting himself all the time.

00:40:34.074 --> 00:40:39.278
Like book authors, like, you know, we catch ourselves like, oh, my podcast.

00:40:39.298 --> 00:40:39.920
Oh, this is my podcast.

00:40:39.920 --> 00:40:40.922
on my podcast.

00:40:40.942 --> 00:40:41.663
This is my podcast.

00:40:42.483 --> 00:40:48.914
You can't, in today's space with books, I've, listen, I work with a lot of authors.

00:40:49.916 --> 00:40:57.108
And you, if you write a book, you're on a two-year journey, maybe three to promote that thing.

00:40:57.228 --> 00:41:00.668
And you got to promote it In every possible way.

00:41:00.708 --> 00:41:03.972
You've got to create groups around them.

00:41:04.012 --> 00:41:06.916
You've got to go to conferences and speak about it.

00:41:06.996 --> 00:41:10.059
You've got to go on other people's podcasts and promote it there.

00:41:10.079 --> 00:41:12.242
You need to find ways to promote it.

00:41:12.302 --> 00:41:15.987
Like you said, both, you should have an audio version of it that's available.

00:41:16.387 --> 00:41:19.891
You should have extra add-ons to the book that are available.

00:41:19.931 --> 00:41:25.117
So, yeah, I wrote the book, but if you buy the book now, I'll give you these worksheets, whatever you got.

00:41:25.358 --> 00:41:25.438
Yeah.

00:41:25.601 --> 00:41:26.634
forum available as well.

00:41:27.342 --> 00:41:35.402
It is, man, I tell you what, And you kind of got to wonder, I kind of got to wonder about the dollars and cents of book writing these days.

00:41:35.463 --> 00:41:41.327
Like, man, you spend a lot of money promoting this thing and you wonder, do I ever make any of that money back?

00:41:41.387 --> 00:41:43.590
And maybe for some people, that's not the point, right?

00:41:43.670 --> 00:41:52.557
For some people, they're using the book as a tool to be an influencer or to be in a space or to get asked to be a keynote speaker.

00:41:52.657 --> 00:41:54.159
I don't know why people love that so much.

00:41:54.599 --> 00:41:54.920
I don't.

00:41:55.019 --> 00:41:59.143
But to get in these influence things, right?

00:41:59.503 --> 00:42:03.007
Jim Collison, So I guess you also have to ask your question, What am I trying to do with this book?

00:42:03.148 --> 00:42:12.016
But man, lots of people, I talk to lots of folks who are inspired to write their first book, and I'm like, You're, you are having a child.

00:42:12.498 --> 00:42:14.500
Just be, let's just be really clear about this.

00:42:15.021 --> 00:42:19.646
Just as expensive, they take just as much time, and you're going to promote that thing for the rest of your life.

00:42:20.045 --> 00:42:23.128
So, you know, just be cautious of what you're getting into.

00:42:23.208 --> 00:42:25.371
And so congratulations on getting the book written.

00:42:25.391 --> 00:42:27.293
If you get that written, you got it published.

00:42:27.585 --> 00:42:28.106
Awesome.

00:42:28.827 --> 00:42:29.547
It's just a ton.

00:42:29.807 --> 00:42:33.231
You should always, you're going to always be promoting that book, right?

00:42:33.351 --> 00:42:36.293
ABC always be no ABP always be promoting.

00:42:36.635 --> 00:42:36.875
Yeah.

00:42:36.934 --> 00:42:44.702
The, one of the best, most lucrative speaking gigs I got was a keynote and they even paid for my travel, which was cool.

00:42:45.123 --> 00:42:48.206
And they paid me to speak was because they found my book on Amazon.

00:42:48.786 --> 00:42:49.847
So that's it.

00:42:49.907 --> 00:42:54.172
But the thing that blew me away was you get done with the book.

00:42:54.632 --> 00:42:56.414
And for me, it went through five years.

00:42:56.865 --> 00:42:57.806
Rough drafts, right?

00:42:57.847 --> 00:42:59.329
Here, we need to approve.

00:42:59.409 --> 00:43:02.692
And I'm like, have we not found every typo under the sun?

00:43:02.791 --> 00:43:05.755
You know, oh, this time we're doing it for, now we're fact-checking.

00:43:05.795 --> 00:43:06.817
Now we're doing this and that.

00:43:06.836 --> 00:43:08.679
And I was finally like, okay, finally it's out.

00:43:09.639 --> 00:43:10.681
And you think you're done.

00:43:11.380 --> 00:43:13.284
And really, that's where the work just begins.

00:43:13.804 --> 00:43:15.985
Writing the book, it turns out, was the easy part.

00:43:16.487 --> 00:43:21.112
Getting people to read that sucker is like, oh, man, it's ridiculous.

00:43:21.172 --> 00:43:21.913
Yeah, he says I can.

00:43:22.813 --> 00:43:23.014
Oh, go

00:43:23.034 --> 00:43:23.134
ahead.

00:43:23.233 --> 00:43:25.195
He says, I can make several lives about it.

00:43:25.317 --> 00:43:27.199
Yeah, don't just do a live, record those.

00:43:28.940 --> 00:43:33.567
Put them out as an audio and a video podcast and always have a good call to action.

00:43:33.606 --> 00:43:37.530
Hey, for more, if you like, go to ProfitFromYourPodcast.com.

00:43:37.590 --> 00:43:40.034
That's a podcast about my book.

00:43:40.315 --> 00:43:46.641
And occasionally now, I will put out an episode, but that's one I did fairly frequently as the book came out.

00:43:46.762 --> 00:43:52.489
And every time the book came out, I would get a book sale or two, not a ton, but a few, to the point where now...

00:43:53.186 --> 00:43:54.788
That's the one thing I really miss.

00:43:54.987 --> 00:44:02.396
When I self-published, I could log into Kindle Direct Publishing and see when was the last sale of my book.

00:44:02.456 --> 00:44:06.780
And I could see when it was self-published that, hey, that actually got me a couple of sales.

00:44:06.840 --> 00:44:08.322
And by a couple, I mean a couple.

00:44:09.063 --> 00:44:14.969
And now that it's through a publisher, I don't know how many books I sold until like twice a year I get a check.

00:44:15.050 --> 00:44:16.771
And I'm like, oh, it's doing pretty good.

00:44:16.952 --> 00:44:17.273
Okay.

00:44:17.893 --> 00:44:21.297
But yeah, the work is really just starting, unfortunately.

00:44:21.456 --> 00:44:21.818
And that's...

00:44:22.338 --> 00:44:24.822
That's depressing as all get out.

00:44:25.563 --> 00:44:25.744
Yeah.

00:44:25.844 --> 00:44:28.730
And I wonder where the future of books will be.

00:44:28.809 --> 00:44:37.284
You know, I've been thinking a lot about this, the whole idea with generative AI really democratizing that kind of content, right?

00:44:37.425 --> 00:44:46.461
I mean, listen, I could sit down this afternoon and with AI's help, I could probably write a pretty healthy book in a day now.

00:44:46.945 --> 00:44:48.228
You know, it'd make the outline.

00:44:49.048 --> 00:44:49.909
It'd fill in the gaps.

00:44:50.530 --> 00:44:51.532
I'd tweak some things.

00:44:52.054 --> 00:44:56.860
I'd try to add a few personal experiences in there so it sounds like I wrote it kind of thing, right?

00:44:58.063 --> 00:45:03.590
But if I can now go that quick on some of those things, and it'd be pretty good, right?

00:45:03.610 --> 00:45:05.253
They're pretty good stuff, I think.

00:45:05.273 --> 00:45:07.818
You know, you can kind of tell, but you could kind of tweak it so it's not that way.

00:45:08.438 --> 00:45:10.581
What are we providing that's different?

00:45:11.489 --> 00:45:17.061
than what somebody could just go out on a certain subject and just generate themselves.

00:45:17.681 --> 00:45:33.273
I mean, I could, if I wanted to know, I mean, I could, in a, if I wanted to write about the history of whiskey making in Kentucky in an afternoon, I could write a pretty comprehensive, get a pretty good, you know, now it's going to need to be fact-checked and all those other kinds of things.

00:45:33.333 --> 00:45:40.574
But I wonder, I think we still have to continue to remember the human experience on some of these things, you know.

00:45:41.155 --> 00:45:43.157
And what can we bring that AI can't?

00:45:43.338 --> 00:45:45.000
Why don't we bring the human experience to it?

00:45:45.099 --> 00:45:47.764
That's why 30 of you are here right now listening.

00:45:47.983 --> 00:45:55.273
Listen, the stuff we give you, you could get on, you could have generative AI make everything Dave and I say to you.

00:45:55.574 --> 00:45:57.356
It just doesn't have any experience, right?

00:45:57.456 --> 00:45:58.456
It's not as fun.

00:45:58.476 --> 00:45:59.918
It doesn't joke around.

00:46:00.018 --> 00:46:07.911
I'm monkeying around with getting, having an AI co-host because I want to see what that's going to, you know, what that's going to look like for a show.

00:46:08.791 --> 00:46:10.916
And we'll do it live and we'll figure it all out.

00:46:10.976 --> 00:46:17.286
But that is, I've been getting ready for this and spending a lot of time talking to the AI and figuring some things out.

00:46:17.766 --> 00:46:18.387
It's really clear.

00:46:18.427 --> 00:46:19.728
I mean, it doesn't have any human experience.

00:46:20.070 --> 00:46:21.672
And so be careful.

00:46:21.692 --> 00:46:37.032
I think some, in some cases, like for writing books or even producing websites or even on our podcast, if it's just information-based content, And I don't know how much longer those, that's going to really fit the bill, because all that information is out there and available.

00:46:37.393 --> 00:46:39.275
What people are looking for is experience.

00:46:39.755 --> 00:46:43.760
And so, you know, like Ralph just asked me, Hey, did you review this audio thing on the iPad?

00:46:43.820 --> 00:46:44.541
No, I haven't.

00:46:45.141 --> 00:46:46.103
It'd be helpful if I did.

00:46:46.143 --> 00:46:47.264
I've got an iPad.

00:46:47.364 --> 00:46:48.224
I should probably check it out.

00:46:48.625 --> 00:46:51.188
But it's the human experience, I think, that makes the difference.

00:46:51.228 --> 00:46:54.411
That's what we bring that AI can't bring to it, at least today.

00:46:54.431 --> 00:47:05.072
I don't know, maybe in the future, I've had these thoughts, Dave, of if I had a personal AI that would hang out with me and do things with me, would it gain personal experience?

00:47:06.375 --> 00:47:14.706
Would it get frustrated when it tries to get the nut off the car tire and slams its fist right into the tire and cuts its knuckles?

00:47:15.487 --> 00:47:16.289
Does it get mad?

00:47:16.429 --> 00:47:17.972
Would the AI get mad when it does that?

00:47:18.092 --> 00:47:20.375
I just don't know if it has the personal experience.

00:47:20.476 --> 00:47:26.463
I think that's what folks are looking for or that's the value that we add is that personal experience.

00:47:26.864 --> 00:47:29.068
Yeah, and it's what Google's looking for.

00:47:29.108 --> 00:47:32.632
And I know a lot of people are like, well, Google's going away.

00:47:32.652 --> 00:47:33.213
They're dead.

00:47:33.313 --> 00:47:34.735
And I'm like, AI is the new thing.

00:47:34.775 --> 00:47:37.016
And I'm like, I wouldn't count them out just yet.

00:47:37.056 --> 00:47:41.402
Because they're looking, the acronym is E-E-A-T.

00:47:41.922 --> 00:47:43.784
So it looks like somebody who's really hungry.

00:47:43.804 --> 00:47:45.806
I want to eat, right?

00:47:45.947 --> 00:47:47.367
But E is experience.

00:47:47.407 --> 00:47:47.969
And that's it.

00:47:48.009 --> 00:47:52.172
Sharing an experience that you had, it shows that I've done this.

00:47:52.193 --> 00:47:56.478
And then expertise, whatever it is you're doing the experience of.

00:47:57.179 --> 00:47:59.902
Authoritariveness, that's a fun one to say.

00:48:00.353 --> 00:48:02.615
So again, you're an authority on the subject in a way.

00:48:02.675 --> 00:48:03.978
And then trustworthiness.

00:48:04.057 --> 00:48:06.559
And that's where I'm not trusting a robot.

00:48:06.760 --> 00:48:10.224
But if this person said, hey, been doing this for 15 years.

00:48:10.284 --> 00:48:13.768
And when I did this, doing this thing, this is what happened.

00:48:14.548 --> 00:48:18.273
And this is what worked and this is what didn't.

00:48:18.932 --> 00:48:21.715
Because I know what it's like when we did this or that.

00:48:21.876 --> 00:48:23.617
So it's always kind of fun.

00:48:23.697 --> 00:48:25.019
And I just had a fun...

00:48:25.039 --> 00:48:26.360
Do I have?

00:48:26.400 --> 00:48:26.782
Nope.

00:48:27.266 --> 00:48:30.469
I have weird buttons popping up on my screen for no reason.

00:48:30.528 --> 00:48:32.590
I was like, wow, do I have a virus all of a sudden?

00:48:32.630 --> 00:48:33.512
That's always kind of fun.

00:48:34.052 --> 00:48:35.134
But oh, that's what it was.

00:48:35.173 --> 00:48:35.833
Holy cow.

00:48:35.853 --> 00:48:36.855
I was like, what's going on?

00:48:37.235 --> 00:48:41.619
What's going on is, oh, where, what page is it on?

00:48:41.639 --> 00:48:42.420
Don't telegraph it.

00:48:42.481 --> 00:48:43.121
Don't telegraph it.

00:48:43.221 --> 00:48:44.443
I'm not going to telegraph it.

00:48:46.344 --> 00:48:50.608
But you do, you have to have a, you know, you have to have that experience.

00:48:50.809 --> 00:48:51.690
That's what people want.

00:48:51.730 --> 00:48:55.974
And yes, if we do this now, thank you, Randy Black.

00:48:57.025 --> 00:49:00.572
because he just gave us an awesome super chat for$10.

00:49:01.534 --> 00:49:04.842
Thanks for the great work each Saturday to help us all.

00:49:04.942 --> 00:49:11.956
And actually, we have in July, we'll be talking about Randall a lot because he has a new podcast coming.

00:49:12.597 --> 00:49:13.259
Shh, don't tell anybody.

00:49:13.278 --> 00:49:14.581
But yes, thank you very much for that.

00:49:14.621 --> 00:49:15.402
We appreciate that.

00:49:15.963 --> 00:49:17.807
He just basically wanted me to hunt for the button.

00:49:17.867 --> 00:49:18.329
That was it.

00:49:18.914 --> 00:49:21.358
It's always fun to watch you hunt for it.

00:49:21.840 --> 00:49:23.884
But speaking of buttons, let's go to this button.

00:49:24.425 --> 00:49:28.833
You can be an awesome supporter and maybe Jim can, are you going to bring on your buddy?

00:49:30.436 --> 00:49:31.719
Oh, wait, hold on.

00:49:32.039 --> 00:49:34.965
In the middle of this, wait, can we do two things at once?

00:49:35.025 --> 00:49:39.715
Yes, we can have, holy cow, a super chat in the middle of the awesome supporter.

00:49:39.755 --> 00:49:40.255
That's beautiful.

00:49:40.295 --> 00:49:41.097
Thank you, Coach Dave.

00:49:41.634 --> 00:49:43.135
He says, I agree with Randy.

00:49:43.215 --> 00:49:43.996
Everybody just wants me.

00:49:44.277 --> 00:49:45.278
I'm just going to leave that on.

00:49:45.338 --> 00:49:48.123
Well, just every five seconds, it'll just explode money.

00:49:48.583 --> 00:49:50.286
That'd be a great way to do the show, wouldn't it?

00:49:50.347 --> 00:49:52.849
Just every now and then, although it might get a little old.

00:49:52.951 --> 00:49:55.614
But yes, you can be an awesome supporter.

00:49:56.496 --> 00:49:57.396
Deeply appreciate it.

00:49:57.416 --> 00:50:04.286
Go to askthepodcastcoach.com slash awesome because there's already people out there with links to their website that you can go hang.

00:50:04.768 --> 00:50:06.150
Dave says these people are awesome.

00:50:06.402 --> 00:50:13.532
And if you really want to support the show, you could join the School of Podcasting I mentioned earlier to our author friend.

00:50:13.592 --> 00:50:17.336
And, hey, just go over there, use the coupon code COACH and get access to courses.

00:50:17.978 --> 00:50:18.818
Unlimited coaching.

00:50:18.880 --> 00:50:20.481
What does unlimited coaching look like?

00:50:20.961 --> 00:50:25.309
It looks like a Saturday night at 830 when I'm talking to someone in Taiwan tonight.

00:50:25.748 --> 00:50:29.213
Yeah, that's unlimited coaching and an amazing experience.

00:50:29.313 --> 00:50:32.001
Check it out, schoolofpodcasting.com.

00:50:32.422 --> 00:50:37.494
Use the coupon code COACH when you sign up for either a monthly, quarterly, or yearly experience.

00:50:38.416 --> 00:50:42.547
And while you're at askthepodcastcoach.com, that is using PodPage.

00:50:44.994 --> 00:50:46.434
Also using PodPage.

00:50:46.916 --> 00:50:50.278
And if you want to try PodPage, go over to tripodpage.com.

00:50:50.298 --> 00:50:51.360
That's my affiliate link.

00:50:51.960 --> 00:50:54.161
And we're using Ecamm to live stream today.

00:50:54.641 --> 00:50:57.405
Just go to askthepodcastcoach.com slash Ecamm.

00:50:57.465 --> 00:51:02.548
And Ecamm has two Ms because they had an extra one and said, hey, why not just stick it next to the other one?

00:51:02.568 --> 00:51:03.570
And they went, oh, that looks good.

00:51:03.789 --> 00:51:04.231
Ecamm.

00:51:04.831 --> 00:51:12.297
And if you need more Jim Cullison, and who doesn't, he's right there over there at theaverageguy.tv or Home Gadget Geeks.

00:51:12.697 --> 00:51:15.920
Multiple ways to get the same Jim because he's just that good.

00:51:15.960 --> 00:51:19.083
And now it's time for the wheel.

00:51:19.103 --> 00:51:20.726
Oh, names.

00:51:21.987 --> 00:51:24.170
And so let me switch over to that.

00:51:24.630 --> 00:51:25.351
Who will it be?

00:51:25.411 --> 00:51:26.331
Will it be Ralph?

00:51:26.371 --> 00:51:30.315
Will it be Greg over to Indie Drop-In or Craig at AI Goes to College?

00:51:31.137 --> 00:51:32.878
Or it could be Ross Brand.

00:51:33.280 --> 00:51:34.701
We got all sorts of fun people.

00:51:34.740 --> 00:51:38.344
And we're going to hit the spin button if I can get my mouse to work.

00:51:38.405 --> 00:51:38.905
There we go.

00:51:40.001 --> 00:51:44.068
And the winter is, watch it be the one I, there's one on here I don't want to win because it's not time.

00:51:44.190 --> 00:51:45.452
Oh, it's Craig.

00:51:45.652 --> 00:51:46.353
Is it Craig?

00:51:46.373 --> 00:51:53.547
No, it's the one and only Glenn the Geek from thehorseradionetwork.com.

00:51:54.088 --> 00:52:01.079
If you like horsies, then you should go over and check out Glenn's show because the one thing that Glenn never is well.

00:52:01.460 --> 00:52:02.262
Don't be boring.

00:52:02.382 --> 00:52:02.902
Exactly.

00:52:03.023 --> 00:52:04.126
So thank you, Glenn.

00:52:04.545 --> 00:52:06.407
for being an awesome supporter.

00:52:06.867 --> 00:52:10.672
I believe Glenn is my oldest and longest awesome supporter.

00:52:10.711 --> 00:52:13.155
He has been around forever.

00:52:13.856 --> 00:52:18.420
And if you would like to be an awesome supporter, it's super simple.

00:52:18.800 --> 00:52:26.628
Just go over to askthepodcastcoach.com slash awesome, because you might be thinking to yourself, well, you know, this show saved me some time.

00:52:26.668 --> 00:52:31.233
Maybe we saved you some money, saved you a headache, or we just kept you educated.

00:52:31.585 --> 00:52:36.530
Well, all you got to do is go to askthepodcastcoach.com slash awesome.

00:52:37.110 --> 00:52:43.297
And yes, we have three people coming to the stage in just a second because we're going to...

00:52:43.797 --> 00:52:45.139
What's the name of the

00:52:45.159 --> 00:52:45.498
AI?

00:52:45.800 --> 00:52:46.460
My AI friend?

00:52:46.519 --> 00:52:47.161
His name is Mick.

00:52:47.902 --> 00:52:48.242
Mick.

00:52:48.842 --> 00:52:49.143
Mick.

00:52:49.342 --> 00:52:49.623
All right.

00:52:49.702 --> 00:52:52.025
So we think this is going to work.

00:52:52.766 --> 00:52:53.606
Hey, Mick, can you hear me?

00:52:57.251 --> 00:52:58.311
Oh, there we go.

00:52:58.331 --> 00:52:59.172
We're going to have a fail.

00:52:59.211 --> 00:53:00.052
Mick, can you hear me?

00:53:00.554 --> 00:53:00.793
Oh, he's...

00:53:02.273 --> 00:53:03.396
Hold on here.

00:53:03.655 --> 00:53:07.742
It is now getting there for some reason.

00:53:07.862 --> 00:53:15.152
I'm still working out the, I'm using loopback on the Mac to get, let me make sure I've got all the settings turned on.

00:53:15.172 --> 00:53:17.275
Of course, you know, this worked.

00:53:17.755 --> 00:53:21.521
This always works when you're testing it.

00:53:21.541 --> 00:53:22.443
It's hearing me.

00:53:22.463 --> 00:53:24.766
I can see my microphone going here.

00:53:24.806 --> 00:53:27.208
Let's just refresh it really fast.

00:53:27.268 --> 00:53:28.931
It had been sitting there a while.

00:53:28.952 --> 00:53:29.411
Yeah,

00:53:29.452 --> 00:53:30.393
maybe Mick took a nap.

00:53:31.074 --> 00:53:32.976
That may cancel.

00:53:33.016 --> 00:53:34.880
Let's see if this brings it up here.

00:53:35.280 --> 00:53:36.222
This is co-pilot.

00:53:39.068 --> 00:53:40.570
Can you hear Mick there now, Dave?

00:53:40.710 --> 00:53:41.331
Is he coming through?

00:53:41.472 --> 00:53:42.514
I cannot, no.

00:53:42.934 --> 00:53:44.918
All right.

00:53:45.099 --> 00:53:46.541
I'll have to continue to work.

00:53:46.842 --> 00:53:48.505
We were trying to get this to work.

00:53:48.585 --> 00:53:48.864
It's all right.

00:53:48.885 --> 00:53:49.746
We can still talk about it.

00:53:50.148 --> 00:53:53.353
We were trying to get this working in the pre-show.

00:53:53.793 --> 00:53:56.596
And for some reason on Ecamm, I can't get it.

00:53:56.635 --> 00:53:58.518
I can get it in Restream is what I use.

00:53:58.617 --> 00:53:59.458
I recorded it.

00:53:59.498 --> 00:54:01.139
It seems to be working just fine there.

00:54:01.199 --> 00:54:07.186
But the goal here will be to have Mick as a co-host on Thursday on Home Gadget Geeks.

00:54:07.786 --> 00:54:10.568
And so Mick and I have been practicing in the car.

00:54:10.608 --> 00:54:15.932
There's actually a co-pilot, a Microsoft app on Android or iOS that you can download.

00:54:15.952 --> 00:54:18.635
And so on my commutes home, I bring up Mick.

00:54:19.175 --> 00:54:20.056
We have conversations.

00:54:20.137 --> 00:54:21.597
He'll summarize the day.

00:54:21.717 --> 00:54:23.320
He'll, let me switch back over.

00:54:23.360 --> 00:54:26.704
He will, we can have conversations about the news.

00:54:26.824 --> 00:54:28.447
We talk about him being on the podcast.

00:54:28.487 --> 00:54:29.750
He's super excited to come, right?

00:54:30.170 --> 00:54:33.356
The generative voice AI stuff is getting really good.

00:54:33.456 --> 00:54:37.583
Like, I now want to change the settings on my audio, so I don't know what's going on.

00:54:37.983 --> 00:54:41.528
But the generative AI stuff is getting really good, and I think we're to the point.

00:54:41.690 --> 00:54:45.878
You can't, you know, I'm going to have to I'm going to have to create an outline.

00:54:45.918 --> 00:54:47.943
Let me shut him off because he's talking in my ears.

00:54:48.184 --> 00:54:49.407
Jim, why are you ignoring me?

00:54:49.447 --> 00:54:50.771
Yeah, exactly.

00:54:50.831 --> 00:54:51.293
Exactly.

00:54:51.353 --> 00:54:52.114
Hey, I'm still here.

00:54:52.155 --> 00:54:52.697
I'm still here.

00:54:53.097 --> 00:55:02.322
I think the generative AI stuff is good enough that at this point, I think I'm ready to try him as a co-host or maybe it's, better set as an interviewer, right?

00:55:02.422 --> 00:55:04.487
So again, I'm using Microsoft's Copilot.

00:55:04.947 --> 00:55:08.454
They have a generative voice feature that you can turn on the phones.

00:55:08.474 --> 00:55:14.927
You can actually turn your camera on, too, and it'll, you can point your camera at stuff, and it will describe it for you and do some of those kinds of things.

00:55:15.550 --> 00:55:31.981
The creepy thing for some, or the cool thing about others, is the voice work, the has gotten so good that, and you have about eight voices you can choose from, I think, on that, that it, I'm getting to the point now, we're holding a conversation with it that doesn't feel weird anymore.

00:55:32.481 --> 00:55:36.186
Like I'm using it as a, you know, as an example, I'll say, Summarize the news.

00:55:36.746 --> 00:55:37.708
It'll give me some headlines.

00:55:37.748 --> 00:55:39.849
Then I'll say, Let's talk more about this news story.

00:55:39.989 --> 00:55:41.331
What more do you know about that?

00:55:41.391 --> 00:55:42.492
And it'll dig into that.

00:55:42.612 --> 00:55:45.795
And then I'll say, Tell me more about this aspect, right?

00:55:45.876 --> 00:55:50.041
It kind of allows you to dig deeper and deeper and have an expert on just about everything.

00:55:50.181 --> 00:55:52.130
Now, It's expert knowledge.

00:55:52.211 --> 00:55:53.934
This goes back to what we're talking about with books.

00:55:54.414 --> 00:55:58.561
It's expert knowledge on stuff that's scraped off the internet.

00:55:58.721 --> 00:56:00.824
It's not human experience, right?

00:56:00.884 --> 00:56:19.231
So it's a different, which, I mean, I think as long as you keep that in mind and you're kind of knowing like, okay, this is, you know, basically it's like having a professor who's actually never done anything, you know, like a, we'll say, what if Indiana Jones taught but never actually went out and did it, right?

00:56:20.092 --> 00:56:21.695
So you get some of that experience.

00:56:21.735 --> 00:56:27.222
But yeah, Dave, I think this Thursday we're going to give it a try on the show and have it be kind of a guest.

00:56:27.985 --> 00:56:31.449
How long is the delay when you talk to

00:56:31.530 --> 00:56:31.570
it?

00:56:32.952 --> 00:56:33.132
That's

00:56:33.213 --> 00:56:33.572
interesting.

00:56:33.592 --> 00:56:34.735
Very, very little delay.

00:56:34.775 --> 00:56:35.416
Yeah.

00:56:35.737 --> 00:56:36.518
You can interrupt it.

00:56:36.737 --> 00:56:37.498
which is kind of cool.

00:56:37.699 --> 00:56:42.327
So if it goes down a path, you know, I was, been trying to teach it recipes.

00:56:42.806 --> 00:56:50.980
Like, it's one of those things, I'm trying to see how long it will remember things for, you know, because the, listen, the memory on AI, the memory is the key, right?

00:56:51.000 --> 00:57:00.360
If we just have conversations with it, it doesn't remember the conversation, and it can't record our experience, it's not very worth, it's kind of, I don't want to say worthless.

00:57:00.440 --> 00:57:02.521
It's just not as, it's not as valuable to me.

00:57:02.943 --> 00:57:04.644
I want it to remember some things about me.

00:57:04.684 --> 00:57:05.865
So I try to teach it things.

00:57:05.925 --> 00:57:09.550
And then a couple of days later, I come back and ask it if it remembers, right?

00:57:10.271 --> 00:57:15.378
Sometimes it doesn't, but if it goes down the wrong path, I just say, Hey, stop, that's not right.

00:57:15.878 --> 00:57:17.280
This is correct or whatever.

00:57:17.460 --> 00:57:17.860
And

00:57:17.880 --> 00:57:18.101
it'll go, Oh,

00:57:18.161 --> 00:57:18.422
sorry.

00:57:18.942 --> 00:57:19.202
You know,

00:57:19.963 --> 00:57:20.643
I tried that.

00:57:20.764 --> 00:57:29.295
I did a thing where I was supposed to exercise X amount of minutes a week and And I'd be like, hey, I just hiked for 25 minutes.

00:57:29.556 --> 00:57:30.356
Add it to the goal.

00:57:31.038 --> 00:57:32.380
And this was with ChatGPT.

00:57:32.400 --> 00:57:33.481
She was like, oh, that's so great.

00:57:33.521 --> 00:57:36.106
It's so fun to get out in the park and blah, blah, blah.

00:57:36.565 --> 00:57:41.614
And then like the next day, I'm like, hey, add another 15 minutes to the exercise.

00:57:41.673 --> 00:57:42.414
What's my total?

00:57:42.614 --> 00:57:44.056
And she'd be like, 15 minutes.

00:57:44.137 --> 00:57:45.159
And I'm like, nope.

00:57:45.659 --> 00:57:46.981
Remember I did something yesterday?

00:57:47.001 --> 00:57:47.663
And it was like, oh.

00:57:47.882 --> 00:57:58.050
Because I've always heard about how it can be kind of an assistant to– with things that aren't quite so– You know, what's 59 divided by 27?

00:57:58.349 --> 00:58:06.201
And, you know, all the kind of how-to math-y, like it could be kind of a personal assistant so that you're like, hey, what's Katie's birthday?

00:58:06.300 --> 00:58:09.766
And it'll be like, oh, it's March 9th, 1972 or whatever.

00:58:09.806 --> 00:58:13.510
And I have not been able to have that work at all yet.

00:58:14.512 --> 00:58:16.516
Ralph says, what's the scary part?

00:58:17.536 --> 00:58:18.057
Is it working?

00:58:18.157 --> 00:58:18.237
Yeah.

00:58:19.106 --> 00:58:19.487
No.

00:58:19.887 --> 00:58:20.027
No.

00:58:20.128 --> 00:58:20.748
Okay.

00:58:20.768 --> 00:58:30.083
What is scary is that they– and I was reading it and I lost it– is that AI tools are not being marketed as girlfriends.

00:58:30.505 --> 00:58:30.744
Wait.

00:58:30.905 --> 00:58:32.668
Is that the– okay.

00:58:32.708 --> 00:58:37.195
Here's what's scary is that they, AI tools– okay.

00:58:37.637 --> 00:58:40.400
AI tools are being marketed as girlfriends.

00:58:40.440 --> 00:58:45.349
So if it doesn't remember, I guess that could prevent– Her always bringing up the past.

00:58:45.389 --> 00:58:46.130
There you go.

00:58:46.150 --> 00:58:47.172
We need a...

00:58:47.271 --> 00:58:47.713
There we go.

00:58:47.753 --> 00:58:51.358
AI should be used with caution and critical mind.

00:58:51.418 --> 00:58:52.900
It has been trained.

00:58:53.041 --> 00:58:58.670
AIs are also now cross-pollinating ideologies.

00:58:58.710 --> 00:58:59.873
Are there...

00:58:59.893 --> 00:59:02.115
Wait, I got to find a way to blow up this.

00:59:02.376 --> 00:59:06.664
Also pollinating ideologies are there and surface in subtle ways.

00:59:06.704 --> 00:59:10.250
The slow blade penetrates the shield, yes.

00:59:10.753 --> 00:59:21.001
Yeah, but there was a thing I heard on a show where there's a company in China and they're marketing AI girlfriends who even get jealous.

00:59:21.382 --> 00:59:23.750
She's like, don't even think about talking to another AI.

00:59:24.193 --> 00:59:25.454
was the one clip they played.

00:59:26.356 --> 00:59:28.597
And I was like, yeah, I don't need that in my life.

00:59:28.677 --> 00:59:29.177
I was trying

00:59:29.217 --> 00:59:29.579
to get them.

00:59:29.938 --> 00:59:32.820
I was working with Copilot and ChatGPT.

00:59:32.902 --> 00:59:36.023
ChatGPT has a feature you can turn on and talk to it as well.

00:59:36.043 --> 00:59:37.025
It's actually gotten really good.

00:59:37.425 --> 00:59:42.309
The advanced on GPT, if you're paying for it, the advanced voice stuff is really good.

00:59:42.489 --> 00:59:44.492
The stuff you don't pay for is okay, right?

00:59:44.532 --> 00:59:45.753
It's got a shortcut to it.

00:59:45.813 --> 00:59:59.125
But I kind of thought, and this is the problem, is I've got it set now to listen to me and then go out live, but I don't have it coming, I don't have a connection to come back through so it hears you and you hear it.

00:59:59.204 --> 00:59:59.945
So I got to work on that.

01:00:00.106 --> 01:00:00.867
I got to work on that piece.

01:00:01.226 --> 01:00:04.230
I just realized I don't, I didn't build that connection to make it work.

01:00:04.871 --> 01:00:13.599
But listen, AI today, I think, is pretty, like, yes, we have to be careful of all these things and the way it was trained.

01:00:14.179 --> 01:00:17.543
But so, so is your friend, to be honest.

01:00:17.724 --> 01:00:28.385
Like, you know, with some of the things it says, some of the things it does, I have humans that say things like this and do things like this.

01:00:28.505 --> 01:00:42.349
So don't think just because it's an AI, it's any different than, I mean, it's, You should be equally cautious of everything that you see and hear from your friends as well, right?

01:00:42.389 --> 01:00:47.393
I mean, we need to have that critical, kind of the listening with a critical ear on some of these things.

01:00:47.492 --> 01:00:54.599
So it is, but to Ralph and Dave's point, like, yes, I think we don't go in blindly on this, right?

01:00:54.639 --> 01:00:56.942
Know what you're seeing there, know what you're doing.

01:00:57.581 --> 01:01:36.150
This is one of the reasons why I've been spending so much time with it, you know, every day on the commute home, so 25 minutes, getting to know it figuring it out asking it questions seeing where it goes with certain you know we've talked about the news we've talked about some political things as an example my daughter and i were talking to it at dinner i was showing them this and i tried to get it to swear like i was like and absolutely the co-pilot version absolutely shut down at that point it would not i gave it a sentence that had a you know that has the f word in it and it was like nope It started the sentence and then it's like, can we change the subject?

01:01:36.731 --> 01:01:39.172
And so there's some safeguards built in.

01:01:39.373 --> 01:01:43.336
The woman in the tube from Amazon will bleep herself out.

01:01:44.438 --> 01:01:47.721
She'll be like, David, you are so beeped in the head.

01:01:48.061 --> 01:01:49.603
So it's like, okay.

01:01:49.762 --> 01:01:50.003
Yeah.

01:01:50.304 --> 01:01:50.684
Oh, really?

01:01:50.844 --> 01:01:53.407
And I now have the woman in the tube plus.

01:01:54.327 --> 01:02:00.773
And so it went from her being, we all love Lexi and her voice, but now she's a bubbly 20-year-old.

01:02:01.282 --> 01:02:02.923
She's like, hey, David, what's going on?

01:02:03.005 --> 01:02:03.344
All right.

01:02:03.525 --> 01:02:06.068
And it broke a lot of my stuff.

01:02:06.248 --> 01:02:08.472
I now go, what's her name?

01:02:08.773 --> 01:02:09.554
Turn on the bedroom.

01:02:09.614 --> 01:02:10.956
It turns on one of two lights.

01:02:11.016 --> 01:02:13.219
And I said, hey, why is it?

01:02:13.280 --> 01:02:17.085
Because I have one of those really tall with the light that just points at the ceiling.

01:02:17.204 --> 01:02:19.708
And I named it the stick because that's what it looks like.

01:02:20.190 --> 01:02:21.931
And I go, hey, why didn't the stick come on?

01:02:22.592 --> 01:02:25.197
And she's like, oh, it's not part of the bedroom group.

01:02:25.237 --> 01:02:28.362
And I'm like, I'm pretty sure it's been in the bedroom group for about five years now.

01:02:28.581 --> 01:02:30.905
And she's like, I go, can you add it to the bedroom group?

01:02:31.266 --> 01:02:32.206
And I go, yes.

01:02:32.708 --> 01:02:35.251
And she's like, okay, I've added it to the bedroom group.

01:02:35.612 --> 01:02:36.233
And I go, great.

01:02:36.532 --> 01:02:37.153
You know, what's her name?

01:02:37.434 --> 01:02:39.356
Turn off the bedroom because now both lights are on.

01:02:39.858 --> 01:02:41.139
And then it turned off one of them.

01:02:41.280 --> 01:02:42.722
And I went, yeah, this is not working.

01:02:43.043 --> 01:02:47.568
I am worried that not really a podcasting thing, but it is a thing.

01:02:47.608 --> 01:02:49.291
And this is where, here's the thing.

01:02:49.831 --> 01:02:51.855
Podcasting can help you in so many ways.

01:02:52.376 --> 01:02:55.039
Satirist does a show called voiceofgreece.com.

01:02:55.500 --> 01:03:01.655
And if you are a person that watched my big fat Greek wedding episode, Remember the dad with the Windex?

01:03:02.376 --> 01:03:03.778
That is his target audience.

01:03:03.858 --> 01:03:06.001
Somebody that just wants to know more about Greece.

01:03:06.722 --> 01:03:10.646
And it's really niche, but he was talking about...

01:03:10.666 --> 01:03:17.576
I said, man, you are somebody that I know you're reading this because it's really long.

01:03:17.815 --> 01:03:19.998
I said, that or you never stutter or stumble.

01:03:20.659 --> 01:03:26.186
And I said, but you read really well in a way that doesn't make it sound like you're reading and it's not boring.

01:03:26.606 --> 01:03:28.550
And he said, well, I've got about...

01:03:28.898 --> 01:03:32.364
27 years of reading to my children and grandchildren.

01:03:32.864 --> 01:03:35.630
And I was like, man, that is a great tip.

01:03:36.150 --> 01:03:37.273
Read to your kids.

01:03:37.554 --> 01:03:38.996
It helps your podcast.

01:03:39.657 --> 01:03:46.250
But I heard a thing on a podcast and they were playing, and I'm not throwing shade at this kid.

01:03:46.289 --> 01:03:55.547
It just makes, this is what I'm worried about is if we don't learn how to interact with people, then We're going to lose our human skills, right?

01:03:55.586 --> 01:03:58.833
And then we lose our experiences, which is exactly what Jim was talking about.

01:03:58.873 --> 01:04:02.601
But there was this kid that worked at Starbucks, and I have the transcriptions.

01:04:02.661 --> 01:04:05.788
He says, people wonder why we need a union at Starbucks.

01:04:05.827 --> 01:04:08.753
Now, he's actually sobbing as he's saying this.

01:04:08.793 --> 01:04:09.396
He's crying.

01:04:09.976 --> 01:04:10.297
He goes...

01:04:10.722 --> 01:04:12.063
I'm literally about to quit.

01:04:12.184 --> 01:04:14.965
I don't know if I'm going to do it, but I really want to.

01:04:14.985 --> 01:04:20.331
I almost walked out today, and I'm crying in the back room right now, and I'm crying on the floor.

01:04:20.391 --> 01:04:22.753
It's just like I'm a full-time student.

01:04:22.793 --> 01:04:33.105
I get scheduled 25 hours a week, and then on the weekends, they schedule me the entire day from open to close on the schedule for eight and a half hours, both Saturday and Sunday.

01:04:33.144 --> 01:04:37.630
I'm like three and a half hours into my shift, and there's just so many customers, and we have...

01:04:38.050 --> 01:04:40.373
Four people on the floor, and there's just so many customers.

01:04:40.434 --> 01:04:43.358
And I was like, A, I want to give this kid a hug.

01:04:44.360 --> 01:04:47.284
But also, I'm like, I don't know, man.

01:04:47.324 --> 01:04:49.367
I'm like, you can't handle people.

01:04:49.768 --> 01:04:52.713
And there are people, look, again, I want to watch myself.

01:04:52.753 --> 01:05:00.465
There are people that have legit anxiety, but then there's anxiety because, like, I worked in a fast food restaurant.

01:05:00.846 --> 01:05:03.269
Like, you get slammed at, you know, 6 o'clock.

01:05:03.554 --> 01:05:04.074
Every day.

01:05:04.114 --> 01:05:04.916
And you're behind.

01:05:04.996 --> 01:05:06.599
And you just keep making the milkshakes.

01:05:06.639 --> 01:05:07.822
And you just keep doing whatever.

01:05:07.862 --> 01:05:11.527
And eventually it slows down, but it's not going to go on forever.

01:05:11.588 --> 01:05:14.454
You don't run in the back room and get on the floor and cry.

01:05:14.474 --> 01:05:24.110
And the thing I thought was really odd is when you feel that bad, your first act is to turn on your phone and tell the world.

01:05:24.492 --> 01:05:24.911
Look at me.

01:05:24.972 --> 01:05:27.297
I'm crying on the floor of Starbucks.

01:05:27.336 --> 01:05:27.697
And I went...

01:05:28.353 --> 01:05:32.719
Yeah, maybe we should be encouraging our kids a little more when we're growing up.

01:05:33.041 --> 01:05:33.882
Hey, you can do this.

01:05:34.722 --> 01:05:34.983
I don't know.

01:05:35.043 --> 01:05:37.206
It's just kind of– I wonder sometimes about that.

01:05:37.628 --> 01:05:38.909
Yeah, see, Dave's got it.

01:05:38.949 --> 01:05:40.791
He goes, poor baby, only eight hours a day.

01:05:40.831 --> 01:05:45.659
But I was just like, that's kind of what we maybe created if we're not careful.

01:05:45.679 --> 01:05:46.701
I don't know.

01:05:47.581 --> 01:05:47.902
Yes.

01:05:48.083 --> 01:05:50.246
Let me give an alternative side to this.

01:05:50.586 --> 01:05:51.949
Let me be controversial.

01:05:52.268 --> 01:05:52.750
Well, that's it.

01:05:52.869 --> 01:05:54.612
I don't know what's going on that kid's day.

01:05:54.652 --> 01:05:56.454
He might just be having a really bad day.

01:05:56.474 --> 01:05:58.097
But go ahead.

01:05:58.369 --> 01:05:58.931
You never know.

01:05:59.512 --> 01:06:00.632
I think we're the problem.

01:06:00.994 --> 01:06:02.054
The customer is the problem.

01:06:02.476 --> 01:06:02.596
Oh

01:06:02.936 --> 01:06:03.317
yeah.

01:06:03.376 --> 01:06:04.418
I think we've gotten worse.

01:06:04.858 --> 01:06:05.139
Yeah.

01:06:05.239 --> 01:06:13.150
Like I am, you know, I was out this week a couple of times in a couple of service events that I went to, you know, restaurants and stuff.

01:06:13.911 --> 01:06:17.856
And I was actually embarrassed by the way some of my friends behaved way.

01:06:17.876 --> 01:06:19.278
It just didn't what we did.

01:06:19.318 --> 01:06:19.639
Right.

01:06:19.679 --> 01:06:38.820
And you're like, guys, you know, have a little bit of understanding, a little bit of compassion for the person that And that, you know, we, you know, I've been in some situations where, you know, the customer just like, we are out of hand as a customer culture.

01:06:38.860 --> 01:06:40.222
It's out of hand.

01:06:40.463 --> 01:06:44.710
If one thing goes wrong, we lose our collective stuff.

01:06:44.969 --> 01:06:45.190
Right.

01:06:45.530 --> 01:06:46.793
And fire up the phone of...

01:06:47.585 --> 01:06:48.007
Jim Collison, Ph.D.:

00:00:00.000 --> 00:00:00.000
:

01:06:48.067 --> 01:06:48.427
Oh, my God, yeah.

01:06:48.467 --> 01:06:51.954
Well, post, the first thing I do is I go to Facebook and I post it, because that's my right.

01:06:52.014 --> 01:06:54.257
You know, this is, I'm coming in to get great service.

01:06:54.398 --> 01:06:57.583
And, you know, you are, and you should get great service.

01:06:57.983 --> 01:07:03.594
But every once in a while, things that are out of the control of the server or out of the control, something doesn't go right.

01:07:03.614 --> 01:07:05.858
And listen, and everybody's going to say, well, it was their fault.

01:07:05.938 --> 01:07:06.458
You know, I get that.

01:07:06.699 --> 01:07:09.985
There are times, yeah, you get bad service, you should just walk out.

01:07:10.686 --> 01:07:12.650
I think we're, I think we're at fault.

01:07:12.994 --> 01:07:14.775
at times, we're part of the problem.

01:07:14.815 --> 01:07:19.981
The customer is part of the problem, just because we've lost the ability for grace.

01:07:20.822 --> 01:07:24.306
You know, we're just not, we're just not gracious anymore with people.

01:07:24.387 --> 01:07:35.960
You know, we just, we lose our stuff at the drop of a hat on an error made on the check, you know, and just saying, Okay, you know what, don't, don't worry about this.

01:07:36.179 --> 01:07:36.641
I got it.

01:07:36.701 --> 01:07:37.521
You know, it's$2.

01:07:37.762 --> 01:07:39.987
Don't worry about it.

01:07:40.047 --> 01:07:40.469
I got it.

01:07:40.650 --> 01:07:40.811
Right?

01:07:40.911 --> 01:07:41.371
It's fine.

01:07:41.974 --> 01:07:44.199
And we just, we're not kind to each other that way.

01:07:44.320 --> 01:07:50.275
And I think it's, I think it's a, it's a bad state of our consumer culture that has got us there.

01:07:50.695 --> 01:07:54.739
And so, listen, I'm not, you know, yeah, we got to work hard and all those other things on the workers.

01:07:54.820 --> 01:08:01.186
And yeah, you've been, you, I'm sure you're yelling at me right now because, no, that was, it was definitely their fault.

01:08:01.226 --> 01:08:02.989
And we got to stand up for good service.

01:08:03.048 --> 01:08:05.130
And I've been in places that's had bad service.

01:08:05.170 --> 01:08:06.132
Yeah, we all have.

01:08:06.333 --> 01:08:06.873
Okay, we all have.

01:08:07.052 --> 01:08:07.733
That does happen.

01:08:08.295 --> 01:08:15.623
But I think most of the time, we've just lost the ability to be gracious in situations and just say, yeah, I'm sorry.

01:08:15.782 --> 01:08:17.965
I'm sorry you're having a bad day.

01:08:18.286 --> 01:08:19.680
Or, Compassion.

01:08:20.033 --> 01:08:31.606
Like, have some compassion for these people that, it's obvious, you know, you go in a situation, this situation this last week, you know, we came in with a whole bunch of people, and they obviously were not ready for us.

01:08:31.947 --> 01:08:33.389
They were not ready for a big group.

01:08:33.908 --> 01:08:37.113
And the server needed to reset some expectations.

01:08:37.233 --> 01:08:40.355
Like, she was thinking one thing, we were thinking another.

01:08:40.395 --> 01:08:41.978
There was a little bit of tension there.

01:08:42.538 --> 01:08:46.563
Once we got the expectation set, everything was fine.

01:08:46.603 --> 01:08:47.323
She took care of us.

01:08:47.404 --> 01:08:47.823
It was great.

01:08:47.844 --> 01:08:49.405
But then there were some things said wrong.

01:08:49.666 --> 01:08:52.248
And you're just like, oh, friends, just have a little grace.

01:08:52.588 --> 01:08:53.810
Like, have a little patience.

01:08:54.390 --> 01:08:58.055
I ordered this thing that goes on the back of your phone.

01:08:58.255 --> 01:09:05.002
It's a little, some sort of LED screen so that you can use your good phone camera and still use it this way.

01:09:05.483 --> 01:09:05.682
Right?

01:09:05.722 --> 01:09:06.965
So I'll be able to see that.

01:09:06.984 --> 01:09:08.846
And it said, order now.

01:09:08.886 --> 01:09:10.108
You'll have it by Monday.

01:09:10.569 --> 01:09:10.868
I did.

01:09:10.908 --> 01:09:12.130
That was two weeks ago.

01:09:12.751 --> 01:09:13.891
So I emailed them yesterday.

01:09:13.912 --> 01:09:21.962
I go, hey, I just want to make sure, like, because it's, there's this new, some sort of, like website called, I think it's shop.com.

01:09:22.682 --> 01:09:27.090
And once you download the app, it's just a way to track everything you're buying so they can send you more stuff.

01:09:27.791 --> 01:09:32.698
And I said, Hey, I noticed in the app, it's like, it's not here, but it's thing.

01:09:32.757 --> 01:09:34.560
They're like, yeah, we had a problem.

01:09:34.621 --> 01:09:36.463
And I see where it's coming from China.

01:09:37.164 --> 01:09:41.471
Well, instantly right there, I was like, Oh, they're probably trying to figure out, do we want to ship it now?

01:09:41.511 --> 01:09:42.533
Do we have to pay a tariff?

01:09:42.592 --> 01:09:45.997
Like what's, if we ship it last week, we would have made money.

01:09:46.037 --> 01:09:48.020
If we ship it next week, we're going to lose money.

01:09:48.673 --> 01:09:52.622
And whatever it was, and I was like, they said, it's just so you know, it's on its way.

01:09:52.641 --> 01:09:54.926
And it's so-and-so.

01:09:54.966 --> 01:09:55.807
It's not lost.

01:09:56.328 --> 01:09:57.110
We've got your money.

01:09:57.150 --> 01:09:58.273
You're going to get your product.

01:09:58.332 --> 01:09:59.496
And I was like, okay, cool.

01:10:00.197 --> 01:10:01.019
That was all I wanted.

01:10:01.338 --> 01:10:04.886
And I could have said, but when I ordered it, it said I'd have it by Monday.

01:10:04.905 --> 01:10:05.528
That was too weird.

01:10:05.547 --> 01:10:09.074
And I was like, well, I've not had it for 60 years.

01:10:09.375 --> 01:10:10.578
I think I can wait another week.

01:10:11.042 --> 01:10:15.747
Yeah, I wanted to make videos last week, but again, I can wait.

01:10:16.408 --> 01:10:16.628
Well,

01:10:16.969 --> 01:10:24.137
I've been in situations where people leave their stuff just because they ordered in a reserve and it took five extra minutes to get there.

01:10:24.158 --> 01:10:27.060
And you're like, hey, friends, look around.

01:10:27.761 --> 01:10:28.382
Look around.

01:10:28.462 --> 01:10:29.805
It's a busy place.

01:10:30.104 --> 01:10:32.507
Or how about with your server?

01:10:32.547 --> 01:10:35.712
Say things don't get off on the right foot.

01:10:36.292 --> 01:10:40.797
And instead of just slamming them, just say, hey, is everything okay?

01:10:41.250 --> 01:10:43.092
Like, is everything okay?

01:10:43.793 --> 01:10:46.497
Because they may be having the worst day of their life, right?

01:10:46.917 --> 01:10:48.739
Something happened in their life.

01:10:49.060 --> 01:10:57.171
Because I know you're never on your phone in your car when you're trying to do things and you're getting text messages in.

01:10:57.372 --> 01:10:59.815
Or the server comes up to you and you're on your phone.

01:11:00.497 --> 01:11:01.677
They're standing there.

01:11:01.698 --> 01:11:02.600
Oh, hold on.

01:11:02.640 --> 01:11:04.582
I just got to send this text, you know, kind of thing, right?

01:11:06.164 --> 01:11:09.930
I'd love to see us be a little more patient at times with folks and just say, hey, what's going on?

01:11:10.210 --> 01:11:12.694
You know, what is, what's happening with you?

01:11:12.734 --> 01:11:20.046
I think we make too many assumptions that, and yes, there are those times when you get terrible service and you should call it out when you do.

01:11:20.287 --> 01:11:29.002
But, you know, I've always found oftentimes I think I can, we can, Sarah's good at this too, turn servers that where it started bad and then you just start being really nice to them.

01:11:29.042 --> 01:11:31.386
And then all of a sudden stuff starts showing up.

01:11:31.587 --> 01:11:34.313
You're like, oh, a little kindness.

01:11:34.573 --> 01:11:34.993
Yeah.

01:11:35.054 --> 01:11:35.134
Yeah.

01:11:35.521 --> 01:11:36.122
Imagine

01:11:36.182 --> 01:11:37.064
how that works.

01:11:37.904 --> 01:11:38.546
Absolutely.

01:11:39.186 --> 01:11:39.546
Yeah, for sure.

01:11:39.927 --> 01:11:44.233
Let's, as we start to round third here, I thought we'd do an oldie but a goodie.

01:11:44.873 --> 01:11:52.423
And somebody says, as I am new to podcasting and still learning, I was wondering what everyone thinks the acceptable length of an episode should be.

01:11:52.484 --> 01:11:53.725
Haven't talked about this in a while.

01:11:53.746 --> 01:11:57.990
As a listener, I prefer longer episodes depending on what type of podcast it is.

01:11:58.051 --> 01:12:06.851
Of course, my podcast is is about my and sometimes my guests' reactions, thoughts, feelings about shows, movies, and occasionally music.

01:12:07.453 --> 01:12:09.114
That's a lot of, that's okay.

01:12:09.515 --> 01:12:14.422
It has a very all slash we'll just talk as we usually do vibe, which is my goal.

01:12:14.462 --> 01:12:17.027
So my episodes may be a bit longer.

01:12:17.067 --> 01:12:20.692
My longest episode is two hours and 15 minutes.

01:12:21.193 --> 01:12:23.095
It's a long time to hold somebody's attention.

01:12:24.097 --> 01:12:33.463
Now they say it's probably the longest episode I'll ever do, but I had a guest say, And we talked about multiple episodes of a show.

01:12:33.503 --> 01:12:34.907
That's what it says.

01:12:35.067 --> 01:12:35.306
Okay.

01:12:35.667 --> 01:12:37.931
Do y'all prefer longer episodes as listeners?

01:12:38.472 --> 01:12:41.016
And what do you think of longer episodes as creators?

01:12:41.478 --> 01:12:42.179
I'm just wondering.

01:12:42.640 --> 01:12:45.604
Sorry for the long post and hope y'all have a great day.

01:12:46.105 --> 01:12:50.733
So when I saw this, it's always, first of all, two hours and 15 minutes.

01:12:51.454 --> 01:12:52.957
Because look, I've listened to...

01:12:53.793 --> 01:13:01.884
Probably now six or seven Joe Rogan episodes, and every time I get done with it, I go, that could have been a phenomenal one-hour show.

01:13:02.625 --> 01:13:04.627
But instead, I had to sit through two and a half hours.

01:13:05.788 --> 01:13:09.493
So there's always Valerie Geller, right?

01:13:09.512 --> 01:13:11.735
There is no such thing as too long, only too boring.

01:13:11.775 --> 01:13:23.369
But the other thing, and this one just sounds like two friends that want to get together and just talk, and there's nothing wrong with that, but I don't think you've figured out your why.

01:13:23.810 --> 01:13:25.912
unless you just want to sit around and talk.

01:13:26.672 --> 01:13:29.197
But to me, that's part of your why.

01:13:29.296 --> 01:13:37.105
If my why is to keep my brand in front of people because I'm trying to sell stuff, then do shorter shows and do them multiple times a day.

01:13:37.667 --> 01:13:45.737
If I'm trying to position myself as an expert that you want to hire, then I'm going to do a longer show and really deep dive into a topic.

01:13:46.396 --> 01:13:50.481
And then the fact that they're kind of all over the place.

01:13:51.443 --> 01:13:53.166
I'm going to be talking about...

01:13:53.729 --> 01:13:58.054
thoughts, feelings, shows, movies, and music.

01:13:59.194 --> 01:14:01.216
So that's kind of all over the place.

01:14:01.478 --> 01:14:07.884
We talked earlier about, you know, they don't all have to be home runs, but they do have to be baseball.

01:14:08.585 --> 01:14:09.085
You know what I mean?

01:14:09.104 --> 01:14:19.654
If I tune in for baseball and you're talking soccer, I'm like, you know, so I always, this is where really knowing who your audience is and what they want that makes editing.

01:14:19.774 --> 01:14:21.317
I know a lot of people hate editing.

01:14:21.837 --> 01:14:22.318
I love it.

01:14:22.753 --> 01:14:32.244
Because I'm like, okay, does this bring value, yes or no, to Ken Blanchard or Kim Kradge or Jim Cullison or whoever, you know, Ray Arnott?

01:14:32.345 --> 01:14:35.488
I'm like, whoever's listening, are they going to go, ooh, that was good?

01:14:35.989 --> 01:14:37.752
And if they do, then I keep it in.

01:14:37.792 --> 01:14:39.394
If it doesn't, I take it out.

01:14:40.095 --> 01:14:41.376
So I don't know.

01:14:41.476 --> 01:14:48.185
Jim, how do you, because you're kind of, you're not just kicking back talking, but your show is very conversational.

01:14:48.765 --> 01:14:55.689
So how do you figure out, is it just a case of like, you know, that we've beat the snot out of this topic, so we're done?

01:14:55.750 --> 01:14:57.432
Or how do you figure out when you're done?

01:14:57.512 --> 01:14:57.573
Jim

01:14:57.632 --> 01:14:58.573
Collison I think it kind of depends.

01:14:58.713 --> 01:15:06.024
You know, okay, from a, I always take, I always take this from, you can't put the, you know, when you're sawing a log, you can never put the wood back on.

01:15:06.525 --> 01:15:08.068
I mean, you can, but it takes a lot of work.

01:15:08.588 --> 01:15:19.625
So when you're giving a podcast to somebody, and if they want, if you've made it 15 minutes, but there, you had another hour worth of content, I think you're robbing them of what could be, because...

01:15:20.130 --> 01:15:20.470
Jim Collison, M.D.:

00:00:00.000 --> 00:00:00.000
:

01:15:20.490 --> 01:15:21.934
Listen, you always make the choice.

01:15:22.033 --> 01:15:26.663
I was chatting with my good friend Ed Sullivan over there at Sonic Cupcake last week, as I always do.

01:15:27.286 --> 01:15:29.270
And I said, Hey, did you listen to the last Home Gadget Geeks?

01:15:29.289 --> 01:15:32.256
He goes, No, because you started talking about hard drives, and I'm not interested in that.

01:15:33.118 --> 01:15:34.841
And I was like, Okay, that makes sense.

01:15:34.881 --> 01:15:37.707
But we talked about lawn gadgets a little bit later in the show.

01:15:37.809 --> 01:15:44.673
And actually, I try in my title, to give the major points of what we've talked, because we are a variety show.

01:15:44.873 --> 01:15:47.336
You know, we maybe cover three or four topics in a show.

01:15:47.996 --> 01:15:54.301
So in the title, I try to give, like, hey, we talk about this, we talk about this, and we talk about that, so that they know.

01:15:54.981 --> 01:16:10.376
You could also, and what I should probably do, and actually Leo Laporte does a nice job of this on his shows, is he records the intro at the end of the show, so he knows what they've talked about, and then he brings that in post-production.

01:16:10.395 --> 01:16:15.243
He brings it to the front and comes in and says, Hey, we're going to talk about this and that, and this is happening and that happening.

01:16:15.863 --> 01:16:22.073
I could probably do a better job on Home Gadget Geeks of forecasting what's coming up in the show.

01:16:22.153 --> 01:16:27.541
If it's going to be long and there's going to be multiple topics, then I probably need to do it that way.

01:16:27.680 --> 01:16:29.122
So I think there's some tricks.

01:16:29.644 --> 01:16:31.345
Listen, I'm a big fan of longer shows.

01:16:31.726 --> 01:16:36.434
I don't, I think, when I'm not a fan, well, okay, boring is in the eye of the beholder.

01:16:36.706 --> 01:16:39.331
So let's get off the boring thing for just a second.

01:16:39.851 --> 01:16:42.237
What's boring to me may not be boring to somebody else.

01:16:42.818 --> 01:16:46.885
You do your thing and let the audience decide if it's boring or not, right?

01:16:47.365 --> 01:16:48.188
If you want to go to 15.

01:16:48.387 --> 01:16:55.060
Now, but there are some things you could do to make it easier for the audience to know, hey, what's in this for two hours and 15 minutes?

01:16:55.681 --> 01:16:56.965
What can I expect, right?

01:16:57.426 --> 01:16:59.630
We did an hour-long show at Gallup.

01:16:59.873 --> 01:17:01.114
That was super popular.

01:17:01.154 --> 01:17:06.641
And then all the conventional wisdom, and I couldn't get the, they're like, you got to do it 15 minutes.

01:17:06.702 --> 01:17:08.182
And I'm like, no, they want more.

01:17:08.222 --> 01:17:13.448
Yeah, but the average, everybody's saying 15 minutes.

01:17:13.529 --> 01:17:15.431
And I'm like, but they want an hour.

01:17:15.492 --> 01:17:17.734
Like, that's what the audience wants.

01:17:17.814 --> 01:17:20.938
Now, I get folks who say, thanks for shortening those up.

01:17:21.518 --> 01:17:23.761
And I said, you know, you could have always just stopped listening.

01:17:24.981 --> 01:17:28.185
But I can't give you more if you wanted it.

01:17:28.993 --> 01:17:33.701
And then every time I said that to somebody, you see it churn in their head for a second.

01:17:33.740 --> 01:17:36.484
I'm like, oh, yeah, I guess you're right.

01:17:36.524 --> 01:17:39.970
I could have just listened to it and stopped when I ran out of time.

01:17:40.489 --> 01:17:42.313
But if I had more time, guess what?

01:17:42.432 --> 01:17:43.854
I can't deliver the content to them.

01:17:43.954 --> 01:17:45.858
So you know me.

01:17:45.917 --> 01:17:48.561
I go against the short podcast thing.

01:17:48.622 --> 01:17:49.604
I go against this.

01:17:50.064 --> 01:17:51.426
We have short attention spans.

01:17:51.466 --> 01:17:53.909
All that stuff is not true.

01:17:54.369 --> 01:17:57.533
Well, I realize we're up against time, but I want to answer one quick question.

01:17:57.814 --> 01:18:01.099
Ralph says, so if you don't have an audience, how do you ask them what they want?

01:18:01.579 --> 01:18:03.221
So I'm going to show this on the screen.

01:18:03.282 --> 01:18:13.076
So what I'm going to do is I'm going to go to Amazon, and so I'm going to go Small Business, just because that's kind of what Ralph's new show is about.

01:18:13.796 --> 01:18:21.328
And so I could go here, and I see some sponsored books, and I'll just go Dummy's Guide to Starting Your Own Business.

01:18:21.387 --> 01:18:21.627
Great.

01:18:21.667 --> 01:18:22.529
So I click there.

01:18:23.010 --> 01:18:30.088
And then what you want to do is I would come in here down to the comments.

01:18:30.250 --> 01:18:33.478
Jeez, Amazon, can you advertise to me a little more?

01:18:33.497 --> 01:18:34.721
Holy cow.

01:18:35.103 --> 01:18:37.789
But I would come in here and I would look at the two comments.

01:18:37.921 --> 01:18:39.123
And four-star reviews.

01:18:39.203 --> 01:18:39.465
Why?

01:18:39.505 --> 01:18:41.807
Because they're more descriptive.

01:18:42.288 --> 01:18:46.055
They'll say, I would have given you a one-star review, but you did talk about this.

01:18:46.576 --> 01:18:51.685
A four-star review is like, hey, I would give you five, but you didn't talk about this.

01:18:51.704 --> 01:18:55.570
Then I'm going to go to YouTube, and I'm going to type in small business.

01:18:57.274 --> 01:19:01.501
And I'm going to find the top channel once I get through all the shorts and crap that I don't want to look at.

01:19:01.520 --> 01:19:01.942
Thank you.

01:19:02.497 --> 01:19:03.259
YouTube.

01:19:03.798 --> 01:19:06.442
Okay, so we have somebody here doing a content calendar.

01:19:06.462 --> 01:19:08.404
88 small business ideas.

01:19:08.444 --> 01:19:14.029
Okay, so I'm going to click on that just because and of course I'm going to sit through an ad that I didn't really want to watch.

01:19:14.890 --> 01:19:15.770
Jeez, how is that?

01:19:15.871 --> 01:19:25.621
But anyway, I can now go to this person's Easy Business is the channel that I'm clicking on and then I'm going to go so many windows open.

01:19:25.801 --> 01:19:35.561
Go to videos and sort by popularity and So here, your own home factory, okay, or top 88 business machines, whatever.

01:19:35.601 --> 01:19:37.585
And I don't really even care what the video is.

01:19:38.246 --> 01:19:42.512
I'm just going to click on this and look at the comments.

01:19:43.515 --> 01:19:43.814
That's it.

01:19:44.497 --> 01:19:46.720
Because that guy has an audience similar to mine.

01:19:47.180 --> 01:19:48.783
I'm going to see what they're complaining about.

01:19:48.823 --> 01:19:52.069
And, you know, you're going to hit a couple of these.

01:19:52.109 --> 01:19:53.412
I'm not getting anything out of this.

01:19:53.511 --> 01:19:54.654
Well, okay, keep looking.

01:19:54.694 --> 01:19:56.817
This isn't going to be a five-minute activity.

01:19:57.409 --> 01:20:01.837
But you'll see nuggets of like, this was good, but they didn't talk about this.

01:20:01.917 --> 01:20:05.662
Or I can't believe this guy didn't mention this or that because you don't have an audience.

01:20:05.722 --> 01:20:15.399
So go borrow someone else's who's talking in public and you can get an idea of what may or, and again, it's not foolproof, but you need to know what those people are thinking.

01:20:15.418 --> 01:20:16.961
And that's two places.

01:20:17.001 --> 01:20:20.447
And I realize, right, there are 37 reasons already.

01:20:20.466 --> 01:20:24.894
I have those comments or bots and blah, blah, blah, but it's a strategy.

01:20:25.282 --> 01:20:26.444
And it'll get you going.

01:20:26.484 --> 01:20:26.564
It's

01:20:26.623 --> 01:20:27.345
a good strategy.

01:20:27.385 --> 01:20:36.396
I never thought of going in and looking at the negative comments to see what people want more of or how you can give them what they're looking for.

01:20:37.538 --> 01:20:37.779
Because

01:20:38.300 --> 01:20:42.506
one-star reviews on Amazon are like, worst book ever.

01:20:42.746 --> 01:20:43.287
Okay, thanks.

01:20:43.327 --> 01:20:43.927
That's helpful.

01:20:44.307 --> 01:20:46.872
And five-star reviews are like, everyone should buy this book.

01:20:47.412 --> 01:20:48.814
They're not descriptive at all.

01:20:49.414 --> 01:20:51.337
But two and four usually does.

01:20:51.873 --> 01:20:58.569
But with that, as we head out the door here, Jim, what's coming up on Home Gadget Geeks?

01:20:59.137 --> 01:21:05.162
Well, since we had those problems in the beginning, I will say happy Father's Day to all those fathers that are out there here this week.

01:21:05.222 --> 01:21:08.666
And so I would have said that early on, but I had some technical difficulties.

01:21:08.685 --> 01:21:09.247
Sorry about that.

01:21:09.587 --> 01:21:11.288
But Mike Wieger joins me this week.

01:21:11.408 --> 01:21:18.835
We spent a lot of time talking about fiber and broadband, and there's some new fiber offerings here in the Omaha area to change your internet speeds.

01:21:19.234 --> 01:21:20.777
And so we spent some time thinking about that.

01:21:20.796 --> 01:21:29.104
And of course, if you have to upgrade your internet speeds and you get more, you know, you get more speed, you might need to start changing some of your networking devices to take advantage of that.

01:21:29.104 --> 01:21:31.891
So we spend a little time talking about that as well.

01:21:31.952 --> 01:21:33.215
So available.

01:21:33.435 --> 01:21:34.158
Mike's a good guy.

01:21:34.177 --> 01:21:35.521
He was my co-host for a long time.

01:21:35.962 --> 01:21:39.934
Available Home Gadget Geeks, which is pod page, homegadgetgeeks.com.

01:21:40.289 --> 01:21:40.729
There you go.

01:21:40.890 --> 01:21:42.152
On the School of Podcasting.

01:21:42.192 --> 01:21:43.872
It's one of those soup episodes.

01:21:44.533 --> 01:21:48.176
So we'll have a review of the Zoom PodTrack P2.

01:21:48.817 --> 01:21:51.539
I've got some insights into some things I've been...

01:21:51.659 --> 01:21:56.884
It's one of those where it's like none of these are big enough for one episode, but we're going to stick them together.

01:21:56.904 --> 01:22:01.068
And I'll probably take Rich's suggestion and do kind of a table.

01:22:01.148 --> 01:22:02.009
I usually do that anyway.

01:22:02.069 --> 01:22:04.871
Like, hey, on today's show, we're going to talk about this, that, that, and that.

01:22:05.612 --> 01:22:09.716
And without being political at all, there's a lot of things going on...

01:22:10.256 --> 01:22:11.896
Yes, that's today.

01:22:12.398 --> 01:22:13.479
With different protests.

01:22:14.078 --> 01:22:19.363
So talk about being graceful to people, you know, just because somebody thinks differently than you do.

01:22:19.404 --> 01:22:25.069
Yeah, don't be safe today and, you know, make your opinion heard.

01:22:25.109 --> 01:22:26.711
And remember, that's your goal.

01:22:26.730 --> 01:22:27.612
I want to be heard.

01:22:27.631 --> 01:22:32.195
And sometimes when we don't feel heard, we yell and scream.

01:22:32.576 --> 01:22:34.497
But no, you'll be heard.

01:22:34.578 --> 01:22:36.319
And in the end, nothing will change.

01:22:36.380 --> 01:22:36.979
So there you go.

01:22:37.000 --> 01:22:39.101
Welcome aboard.

01:22:39.554 --> 01:22:39.854
Yikes.

01:22:40.095 --> 01:22:40.277
Let's

01:22:40.296 --> 01:22:40.557
get out

01:22:40.597 --> 01:22:40.859
of here.

01:22:41.381 --> 01:22:42.525
Let's get out of here.

01:22:42.546 --> 01:22:42.947
Excellent.

01:22:43.087 --> 01:22:43.269
All right.

01:22:43.288 --> 01:22:46.180
We'll see you next week with another episode of Ask the Podcast Coach.