March 21, 2026

From Podcaster to Seller: The School of Podcasting Acquisition Story

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In this episode of "Ask the Podcast Coach," Dave Jackson and Jim Collison kick off a jam-packed Saturday morning with some major news—the School of Podcasting has been acquired by Podpage! They dive into what this means for members, reminisce about the journey with Brendan Mulligan, and share insights on podcast branding, community engagement, handling feedback, and the ups and downs of podcast monetization. It's a lively mix of industry updates, podcasting tips, and a dash of nostalgia, all served with their signature humor and authenticity.

00:00 Introduction

00:41 School of Podcasting Acquired by Podpage http://www.trypodpage.com

01:06 Sponsor: Podcast Branding.Co https://www.podcastbranding.co

02:24 Sponsor: Based On A true Story Podcast https://www.basedonatruestorypodcast.com

05:43 Why the Acquisition Happened https://community.schoolofpodcasting.com

07:00 Listening to Customer Feedback

09:44 Customizable Guest Intake Forms

11:03 The Free Tier Dilemma

13:42 Managing a Busy Work Schedule

16:50 Don't Self-Select Out of Opportunities

19:54 Direct Interaction with Customers

21:47 The Podcaster as a Customer Support Agent

23:40 The Importance of Consistency

26:37 Ensuring Human Connection in Support

31:14 Dealing with Negative Feedback and Trolls

34:07 Dave Praises Spotify Support????

36:45 Ask the Podcast Coach's Independence

43:31 The Importance of Clear Podcast Titles

59:03 Using Music and Sound Effects in Podcasts

01:12:06 Awesome Supporters https://www.askthepodcastcoach.com/awesome

01:12:44 Join the School of Podcasting https://www.schoolofpodcasting.com

01:12:58 Podcast Hot Seat: Podcast Auditing Service https://www.podcasthotseat.com

01:13:30 Try Podpage https://www.podpage.com/preview

01:13:42 Home Gadget Geeks https://www.homegadgetgeeks.com

01:13:54 Supporter of the Week https://www.soniccupcake.com

01:15:02 Get a Shout Out! Support the Show https://podcastcoach.supercast.com

01:15:54 The Monetization Mindset for New Podcasters

Featured Supporter: Ed Sullivan fron Sonic Cupcake
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00:00 - Introduction

00:54 - School of Podcasting Acquired by Podpage

01:18 - Sponsor: Podcast Branding.Co

02:36 - Sponsor: Based On A true Story Podcast

05:51 - Why the Acquisition Happened

07:05 - Listening to Customer Feedback

09:49 - Customizable Guest Intake Forms

11:05 - The Free Tier Dilemma

13:43 - Managing a Busy Work Schedule

16:47 - Don't Self-Select Out of Opportunities

19:50 - Direct Interaction with Customers

21:42 - The Podcaster as a Customer Support Agent

23:34 - The Importance of Consistency

26:26 - Ensuring Human Connection in Support

30:55 - Dealing with Negative Feedback and Trolls

33:47 - Dave Praises Spotify Support

36:19 - Ask the Podcast Coach's Independence

42:50 - The Importance of Clear Podcast Titles

57:52 - Using Music and Sound Effects in Podcasts

01:10:33 - Awesome Supporters

01:11:09 - Join the School of Podcasting

01:11:23 - Podcast Hot Seat: Podcast Auditing Service

01:11:54 - Try Podpage

01:12:06 - Home Gadget Geeks

01:12:17 - Supporter of the Week

01:13:24 - Get a Shout Out! Support the Show

01:14:14 - The Monetization Mindset for New Podcasters

01:25:05 - What's Coming Up