Oct. 25, 2025

Three Years Till We're All Replaced?

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What happens when your listener’s device can generate a personalized podcast on command—your voice, their preferences, zero friction? We dig into a bold forecast from Joe Pulizzi and use it as a springboard to map what creators must do now to stay essential. The headline: you have time, but not to waste. The next three years will reward human connection, not just output.

We break down why live shows build a moat AI can’t cross: people show up to participate, not just consume. That interaction turns casual listeners into community, and community into staying power. We also get real about costs. AI features rarely come free; they come with higher monthly bills and massive energy needs. From new data centers to rising rates, we unpack how an “AI bubble” could reshape tools and pricing—and why consolidation doesn’t mean the end, just a different landscape.

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Conent Inc Episode
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00:30 - Coffee, Co-Hosts, And Cold Opens

02:07 - Podcast Branding.co

03:17 - Based On a True Story Podcast

03:43 - Sponsor Shoutouts And Live Stream Setup

06:44 - Joe Pulizzi’s Three-Year AI Warning

09:29 - Human Connection Vs. Synthetic Content

12:54 - Power, Data Centers, And The AI Bubble

20:45 - Live Shows, Replays, And Community

25:25 - Shorts, Long Form, And Strategy

31:45 - Monetization Beyond YouTube Ads

38:26 - Pricing, Perceived Value, And Offers

46:28 - Brand, Luxury, And Audience Fit

54:03 - Supporters, Tools, And Shoutouts

01:02:19 - Merch: Quality, Margin, And Promotion

01:04:10 - Thank You Supporters

01:04:33 - Join the School of Podcasting Community

01:05:04 - Podcast Hot Seat

01:05:13 - Try Podpage

01:05:24 - Home Gadget Geeks

01:05:43 - Featured Supporter: Ross Brand

01:06:42 - Please Support the Show

01:12:08 - Goals, Focus, And Non-Monetary Wins

01:20:54 - What’s Next And Closing Notes

WEBVTT

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Ask the Podcast Coach for October 25th, 2025.

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Let's get ready to podcast.

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There it is.

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It's that music that means it's Saturday morning.

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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

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I'm Dave Jackson from the School of Podcasting.com, and joining me right over there is the one and only Jim Collison from theAveregeguy.tv.

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Jim, how's it going, buddy?

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Greetings, Dave.

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Happy Saturday morning to you.

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Happy uh Halloween Eve.

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Halloween.

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Halloween is an Eve.

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Happy Halloween.

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We're getting close, right?

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It's not quite there, but we're getting close, right?

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Halloween is on its way.

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It does it feel like every year it's a longer road to Halloween.

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Like well, because we start celebrating it.

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Yeah.

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That's basically it.

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Halloween.

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All of a sudden, Halloween.

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What are those shops that open up?

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Spirit Halloween.

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Yeah, yeah, yeah.

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It's like, oh, look, the old Dick Sporting Goods is now a Halloween shop.

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It's Walden's books is now Spirit Halloween.

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It's Waldens.

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That's it.

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Borders, yeah.

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Yeah, yeah, yeah, yeah.

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Oh man.

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Yeah, I went to I went to a mall this week just because I haven't mall.

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You still have those?

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And I was laughing because I was thinking of all the things that aren't there anymore.

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And that was one of them.

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Bookstores.

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It's a lot of clothes shops.

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Yeah.

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You know, and hot topic and you know, all that things.

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But mall.

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It's like Amazon except real, right?

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Exactly.

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And you know, the one thing you could get there was that's it.

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Nice hot coffee there.

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And I'm gonna laugh because I don't think I rewound our thing.

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If I click there, yep, I gotta go back.

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Oh, Dave didn't do his morning prep.

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Uh yeah.

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What do we get?

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It is.

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Uh that coffee pour is brought to you by our good friend Mark over at podcastbranding.co.

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Uh, I am looking forward to, I just emailed him yesterday of my final thoughts on the thing he's working for for me.

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And uh, so I'm not just a customer, I'm a repeat customer.

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Why?

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Because he does really good work.

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He makes you look pretty, he makes you look professional, he makes that first impression that you're trying to make.

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And this could be artwork, it could be a website, it could be a PDF that you're handing out, anything that you want to look good.

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There's really only one place to go, and that's podcastbranding.co.

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Mark's been an award-winning graphic artist forever.

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Basically, he's been doing this.

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And look, let him bring the marketing side.

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You just bring your show, let him know kind of the vibe of the show, and he will go on from there.

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You're gonna get personalized attention that you're not gonna get from some dude on Fiverr, and it's just gonna make you look amazing.

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So, again, there's only one place to go, podcastbranding.co.

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And uh tell him Dave and Jim said you, and then let me know what he designed for you.

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I want to see it.

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I bet it'll be good.

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Yeah.

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Big thanks to our big thanks to our good friend Dan Lefebvre over there, based on a true story, based on a true storypodcast.com.

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You know, we're still rocking the mug.

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I mean, I I am amazed.

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He must we've been doing this for a couple years, right?

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Here, I'll put throw the mug back up there.

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There we go.

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We've been doing the mug for a couple years.

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Dan, thanks for getting that made.

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Also, listen, for Dan's segment, you know, he also sent me a sweet little coaster away back here.

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Oh, wait, hold on.

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You you oh, okay, yeah.

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You too could have, you can see I'm using it.

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Like it's it's not like it's new.

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I use it on the desk here.

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You too can be creative, like Dan.

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If you want to check out what he's doing, check it out today, based on a true story, based on a true storypodcast.com.

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If you missed it, Project Blue Book.

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Very interesting interview.

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If you're if you're into that, you should go out there and listen to it.

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Check it out today, Dan.

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Thanks for your sponsorship.

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See, when I hear blue book, I just think of the car thing.

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Is is that what that's about?

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The show in the 70s, Project Blue Book, don't you?

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The the the TV series, they had a TV series.

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It's back when the government would not, you know, say there's no they would say, Oh no, there's no UFOs.

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Yeah, no, no, no.

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Then there was a government thing and it was all mystery and blah blah blah blah.

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If you if you were into that.

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So uh in Dan's series, it the I think Netflix did a series on this bringing it back.

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So they're talking about that.

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So cool stuff if you like sci-fi, or that's not really sci-fi.

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That's more what is that?

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That's like Bigfoot UFOs.

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What do we call that genre?

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There's a genre like that of in podcasting, right?

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Of all the uh paranormal paranormal, yeah.

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Would that be that's kind of more ghosty stuff than I was thought.

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I was thinking Bigfoot and Big Fish.

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It's all in big shoes.

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I'm sitting up.

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Uh uh life's a little bit sure.

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Not sure I'm gonna be able to do it the whole show, but I'm I was gonna give it a try.

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I mean, I'm sweating right now from from the effort it takes to sit up, but it's getting better.

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So that's right.

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It's not over, but it's getting better.

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Yeah, it's a step in the right direction.

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We're finding out here.

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I clicked on the wrong thing.

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There we go.

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Is wait, where did the one here we go?

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YouTube isn't showing.

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I keep going to click, and my mouse has its a mind of its own.

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YouTube isn't showing names this morning, it's showing handles.

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Oh, it is showing handles in the chat.

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So the names in the chat, just to be clear, names in the chat showing handles and not I don't think it's you certainly you didn't change anything, Dave.

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No, I don't I don't think it's anything we changed.

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Very strange.

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Well should I uh uh I'm gonna play a clip just because it made me wet my pants.

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Oh this is uh no, there's for at your age, there's things for that, Dave.

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This show is brought to you by Depends.

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Podcast for your next podcast marathon, you know, and we are middle-aged, I do have to you know get up and pee every 15 minutes.

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So yeah.

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I had that I had that taken care of, by the way.

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So you you you can too.

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You can too.

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The uh this is from Joe Pulitzi, who his show is called Content Inc.

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You can find it at contentink.io.

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He also he's an author of the same book, Content Inc.

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His new book is Burn the Playbook.

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He's a guy I I look to.

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He he runs the content creator expo in Cleveland, uh, used to run content marketing world.

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So when Joe says, well, first of all, uh he has a great opening hook.

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Let's check this out.

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I spent this week at MAKON in Cleveland surrounded by some of the smartest people in AI and marketing.

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And it was one of those rare times where every conversation feels like a glimpse into the future.

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And here's what I heard.

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Okay.

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So right there, you're like, well, okay, wait, the smartest people, they said something.

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I I thought that was a good hook.

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And here's what he heard.

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Again and again.

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Creators have about three years.

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Three years before the way content is created, delivered, and consumed changes so dramatically that it could upend the entire creator business model.

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Right now, you and I create content.

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We build audiences, we nurture trust.

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People come to us because they like our voice, our perspective, our consistency.

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But the experts I spoke with believe that soon, soon and very soon, devices will do this for people.

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Now imagine this.

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Your phone or glasses or car doesn't just find content, it creates it on demand, personalized, synthetic, but perfectly tailored to your needs and preferences.

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Instead of asking, what podcast should I listen to?

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Your device just serves you one, written, written, voiced, and optimized just for you.

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Spooky.

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We'll we'll stop it there.

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And so his his answer to this was in the next three years, make as many human connections as possible.

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Like lean into being human, do the stuff that AI can't do, because you know, he just made it sound like he could go, give me a five-minute podcast about the latest news in Akron, and it'll like, here you go.

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Well, that it could that actually could be very beneficial, right?

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That kind of content where you're thinking about like tell me the lit what's going on.

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I've been doing this with the AI recently, where I, as I'm driving home, I say, hey, give me a recap of the news for today.

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And it starts going through it, and then I can start asking it questions about news.

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That actually could be really, really helpful.

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I mean, imagine the the ability to get deeper and more information quicker.

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But that's different, right?

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That's not that's like in my mind, that's like local disposable content.

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And yes, we have folks doing the news, right?

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I'm sorry, but AI may take that part over.

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Right.

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But the other kind of like the other kind of content, like the you know, we we I I think we were talking about the paranormal at the beginning of the show, you know, paranormal or the the the the true crime or some of those kinds of things that are creative.

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I I don't I'm not sure it it's there with AI.

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I'm not I'm just not sure it's there, right?

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And so I'd agree and disagree with that statement that I think, yeah, three years from now, there's gonna be AI is gonna take some of these spaces.

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But Dave, I I don't know.

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Like the our our chat room comes on Saturday mornings when we're live because they're they want to influence the conversation, they're interested in our lives.

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They're you know, I sat up and Stephanie Graham in chat was like, Hey Jim, you're sitting up, you must be feeling better.

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That's a hit human interaction you don't get with AI, you know?

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It just doesn't happen.

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So what what makes us human, right, is that we're not perfect and that we don't get it right all the time, and that we don't that we make mistakes, right?

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Yeah, that that's part of the human experience.

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So I'm not sure I wouldn't I wouldn't go too gloom and doom.

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I don't know, Dave.

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What what are your thoughts?

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Well, it it's just one of those things where it's kind of like I'm with you.

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I I think things are going to change over the next like three years.

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Number one, I think people are going to finally figure out that when they go, I wish this would do this automatically, that what you're really doing is saying, can you please change my bill uh to about $20 more a month?

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Because everything that's added AI, I just I use a tool called Tela and I love it.

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And it does all sorts of stuff, but they added AI to it, and guess what?

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It's going up about 20 bucks a month if you want all the bells and whistles.

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Like AI is not cheap.

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And I keep hearing, and I don't know how much of it is true, that just the power it takes, the electricity it takes to run all these data centers, is gonna come back to where like we can't sustain that.

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I don't know how realistic that is.

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Let's let's be clear.

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Like, I mean, certainly AI is taking up a lot of power today.

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Yeah, the big worry is the future power.

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As they start talking about there's all this, I don't know if you've seen there's this kind of like this I shouldn't say it.

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No, I'm not gonna say it.

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There's this circle of of uh of companies, you know, you think about OpenAI and Microsoft and Google and Oracle and right, and they're all NVIDIA, they're all buying from each other, they're all say, hey, if you give me a hundred thousand a hundred million dollars, I will guarantee you you can buy our chips at a nickel, you know, and then we'll send them to you, and and we'll guarantee you get this right.

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So they're looking at all that projected.

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If you put all the contracts together, I mean, you can't build these data, it takes it takes years to build these data centers in a lot of regards, right?

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So there's a lot of promise, and as soon as they're looking forward, they're starting to like, oh my gosh, like we don't we don't have the power infrastructure to be able to handle this.

00:11:59.440 --> 00:12:00.320
And we don't.

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Many of these data centers are building their own power, you know, they're they're they're bringing in portable equipment and and running, you know, running portable power centers to make these these things kind of work.

00:12:12.000 --> 00:12:30.320
So today, sustainable, I mean, it's certainly using a lot of power, but as they look to the future, the thing I'm worried about in this is the bubble it's creating because yes, it's twenty dollars, but not enough people are paying twenty dollars to make this worth it, right?

00:12:30.320 --> 00:12:33.039
Yeah, and I think this is the early dot-com.

00:12:33.039 --> 00:12:42.879
If you were around, you and I were around in 2000 when they were laying fiber cable all around the world, three three level three, if you remember that name, right?

00:12:42.879 --> 00:12:49.919
All this cable, and they were spending billions in they all then we call it the dot-com bubble, right?

00:12:49.919 --> 00:12:58.960
Yeah, we're in friends, we're in the AI bubble, and I don't know when it's gonna burst, but there's I mean, it it has to, it's not sustainable.

00:12:58.960 --> 00:13:02.320
This that you can't do you can't do what we're doing.

00:13:02.320 --> 00:13:04.399
The math doesn't work, right?

00:13:04.399 --> 00:13:06.639
So there's gonna be, I mean, AI is gonna come to it.

00:13:06.639 --> 00:13:08.000
Doesn't mean AI is gonna go away.

00:13:08.000 --> 00:13:12.000
When the dot-com bubble burst in 2000, the internet didn't go away, right?

00:13:12.000 --> 00:13:15.600
It just took us some time to recover, you know, from it.

00:13:15.600 --> 00:13:15.759
Right.

00:13:15.759 --> 00:13:18.559
And so there's gonna be an AI bubble burst.

00:13:18.559 --> 00:13:29.200
It'll be interesting to see what happens when all this stuff that they're giving away for free or very cheap becomes more expensive or not available, right?

00:13:29.200 --> 00:13:33.120
That that'll be interesting when that bubble bursts, it will be interesting.

00:13:33.120 --> 00:13:36.799
So I think we've got three years is I like that statement of three years.

00:13:36.960 --> 00:13:37.279
Yeah.

00:13:37.519 --> 00:13:42.240
The next three years, something happens, I think, in the next three years for sure, around this.

00:13:42.240 --> 00:13:44.399
And it could, it could be really, really interesting.

00:13:44.639 --> 00:13:52.000
Yeah, Chris says people have more options, including AI built things, like Joe speaks of, but it's more noise.

00:13:52.000 --> 00:13:55.840
People will make choices, some will choose human connection, you know.

00:13:55.840 --> 00:14:01.919
Craig from AI Goes to College says Meta is building a huge data center near me, which is Louisiana.

00:14:01.919 --> 00:14:03.919
They're also building a power plant.

00:14:03.919 --> 00:14:08.799
And then Randy says they're building a couple data centers in rural West Virginia.

00:14:08.799 --> 00:14:13.200
The electricity provider has more than doubled our rates in response to that.

00:14:13.200 --> 00:14:14.559
Well, that's not fair.

00:14:14.720 --> 00:14:17.759
Uh well, but friends, here's what's to watch out for.

00:14:17.759 --> 00:14:20.559
Like, what always happens on the backside of a bubble, right?

00:14:20.559 --> 00:14:23.120
When it bursts, things get super cheap.

00:14:23.120 --> 00:14:26.159
So, yes, there's a lot of power consumption.

00:14:26.159 --> 00:14:32.399
They're gonna ramp up these power, you know, they're they're gonna build and bring online new new power facilities.

00:14:32.399 --> 00:14:42.639
When this does burst and there's no all of a sudden there's no demand for AI and all this stuff backs out and everybody runs away from it, you know, all this money walks away.

00:14:42.639 --> 00:14:45.279
We're gonna have an abundance of power.

00:14:45.279 --> 00:14:47.519
Yeah, that's that capability.

00:14:47.519 --> 00:14:49.279
And our electricity will be very cheap.

00:14:49.279 --> 00:14:50.000
Yeah, that's true.

00:14:50.000 --> 00:14:50.960
It could, could.

00:14:50.960 --> 00:14:53.919
I mean, that's that's one thing that could happen, right?

00:14:53.919 --> 00:14:55.840
Yeah, so it could could get interesting for sure.

00:14:56.080 --> 00:15:00.240
That would rely on CEOs not being, you know, greedy bastards, which usually doesn't.

00:15:00.240 --> 00:15:03.360
Get your crypto mining stuff ready to go.

00:15:03.360 --> 00:15:06.480
You might want to be ready.

00:15:06.480 --> 00:15:09.519
Jeff C says, yeah, I read this in Joe's newsletter.

00:15:09.519 --> 00:15:13.759
I think live shows like this is where people will run because of the human connection.

00:15:13.759 --> 00:15:15.440
That's a good point.

00:15:15.440 --> 00:15:21.840
I had I saw somebody in Reddit today that said, Does doing a live show grow your show?

00:15:21.840 --> 00:15:26.399
And I actually did an episode on this on the Your Podcast Consultant.

00:15:26.399 --> 00:15:30.240
I think what it does is it gives you instant connection with your audience.

00:15:30.240 --> 00:15:34.960
I mean, we've got 32 people in the chat room right now, which is amazing.

00:15:34.960 --> 00:15:37.919
I mean, that's that's one and a half classrooms in my book.

00:15:37.919 --> 00:15:42.799
I remember when I had 20 people in a class, I was like, oh, I hope they're well behaved.

00:15:42.799 --> 00:15:45.120
That's where things start to get out of hand.

00:15:45.120 --> 00:15:51.600
And so it's gonna be, you know, the the live thing, you get that instant connection.

00:15:51.600 --> 00:15:54.960
It's I know a lot of people think, oh, it's great because when you're done, you're done.

00:15:54.960 --> 00:15:55.600
No editing.

00:15:55.600 --> 00:15:59.279
And I'm like, okay, but let's say that's true.

00:15:59.279 --> 00:16:02.879
I've been up since 8:30 getting topics and stuff.

00:16:02.879 --> 00:16:07.679
So the time I spent editing, I now spent preparing because it's live.

00:16:07.679 --> 00:16:09.840
And so I I don't know.

00:16:09.840 --> 00:16:17.440
And you know, as much as we have 32 people here, that's you know, it's a a small fraction of the people that listen later.

00:16:17.440 --> 00:16:26.559
So I don't, in terms of growing your show, because I don't, I mean, do you watch anything live, Jim, on TV besides sports?

00:16:26.559 --> 00:16:29.360
Sports, but yeah, that's about it.

00:16:29.360 --> 00:16:30.559
Even that I don't.

00:16:30.559 --> 00:16:39.679
I learned I can wait two hours till the football game is over, and I can you you end up with this cool little rhythm where it's like they snap the ball, they throw it.

00:16:39.679 --> 00:16:46.159
He the minute the guy gets tackled, it's two clicks to the right on my remote till he snaps the ball again.

00:16:46.159 --> 00:16:49.919
So you can actually just watch the game and then you skip all the commercials.

00:16:49.919 --> 00:16:53.200
You can blow through a football game really quick.

00:16:53.200 --> 00:16:54.879
And I was like, well, there you go.

00:16:54.879 --> 00:16:59.200
If I can watch, instead of it being two hours, it's now 45 minutes.

00:16:59.200 --> 00:17:01.919
I'm like, I'm never watching another live football game.

00:17:01.919 --> 00:17:06.880
Now, if it's with a bunch of people, the football game is the background noise.

00:17:06.880 --> 00:17:11.119
I'm really there for the people and the catch up with my brother and whatever else is going on.

00:17:11.279 --> 00:17:17.920
But uh I actually watch more sports on YouTube after the fact where it's the curated, these are the best plays.

00:17:17.920 --> 00:17:19.759
Here's the whole program.

00:17:19.759 --> 00:17:22.640
You here's a whole three-hour football game in 20 minutes, right?

00:17:22.640 --> 00:17:24.480
I kind of watch those.

00:17:24.480 --> 00:17:34.960
And that actually, that's an application where AI could do really well of give it three hours of a football game, say remove all the commercials and just give me the, you know, give me the highlight place.

00:17:34.960 --> 00:17:38.079
Matthew out there said, nah, uh, no one's abandoning AI.

00:17:38.079 --> 00:17:41.759
Uh Matthew, don't don't hear me as saying we're abandoning or anyone's abandoning.

00:17:41.759 --> 00:17:42.240
No.

00:17:42.240 --> 00:17:45.039
The ecosystem is not sustainable.

00:17:45.039 --> 00:17:49.519
And the demand for it is not as high as they're anticipating.

00:17:49.519 --> 00:17:57.680
Yes, we're using it, and it's gonna stay, it's here to stay, and we're gonna, it's gonna continue to be a tool, much like the internet was, you know, in in 2000.

00:17:57.680 --> 00:18:09.119
What I'm saying is the ecosystem as it's being run and built today, it's an arms race, and none of those, that's just not fiscally or or yeah, fiscally sustainable.

00:18:09.119 --> 00:18:19.519
And there will come a point in time when they consolidate down, and then it's not us who pull out, it's gonna be these AI organizations that have to pull back because their financials won't work.

00:18:19.519 --> 00:18:24.880
Yeah, they can talk these big stories now, but eventually venture capital will be like, no, I don't think so.

00:18:24.880 --> 00:18:27.200
You know, the what could lead to this?

00:18:27.200 --> 00:18:28.400
Here's what's scary, Dave.

00:18:28.400 --> 00:18:40.400
So I just saw the other day one of the I think it was OpenAI or one of them, it committed, you know, billions of dollars to this, you know, multi-billions of dollars to this initiative.

00:18:40.400 --> 00:18:47.440
And it had it was backed by companies like Chase and JP Morgan and Bank of America, right?

00:18:47.440 --> 00:18:53.599
This is the banks now getting involved in the big banks now getting involved in giant speculative things.

00:18:53.599 --> 00:19:00.400
Okay, let's remember back to the last time the banks got involved in a big speculative lending.

00:19:00.400 --> 00:19:03.279
Oh, it was 2007.

00:19:03.279 --> 00:19:06.880
What happened in 2007, eight, and nine, right?

00:19:06.880 --> 00:19:12.400
It's it it, you know, when the when the markets begin to pull back in, right?

00:19:12.400 --> 00:19:14.319
Because eventually this thing's got to make money.

00:19:14.319 --> 00:19:19.359
There has to, and it's to be honest, there's not enough money on the planet to pay for this thing right now, right?

00:19:19.359 --> 00:19:27.839
And so, like, when they start to pull in, it's gonna get it'll get interesting as it begins to implode exactly what happens, who stays.

00:19:27.839 --> 00:19:30.160
It'll it will stay, a version of it will stay.

00:19:30.160 --> 00:19:32.720
Don't get me wrong, it's not it's not going away, right?

00:19:32.720 --> 00:19:35.519
The internet didn't go away, but it's gonna certainly change.

00:19:35.519 --> 00:19:41.039
And it's uh accessibility to it, accessibility, yeah, accessibility to it will change as well.

00:19:41.039 --> 00:19:43.119
So we've got it, it's interesting times.

00:19:43.119 --> 00:19:59.119
These are if you missed the dot com bubble, and if you miss the financial crisis of 2008 and you want to see what a real crisis looks like, just wait till the AI bubble pops and and watch the what do they say, watch the rats flee from the ship.

00:19:59.119 --> 00:20:00.640
Right?

00:20:00.640 --> 00:20:02.720
It's good, it's gonna be super interesting.

00:20:02.720 --> 00:20:10.000
I I think this is gonna be it'll stay, it's here to stay, and there's some really great stuff about it, but yeah, it's gonna look different when it does.

00:20:10.240 --> 00:20:13.119
Yeah, the uh Ralph says you nailed it.

00:20:13.119 --> 00:20:19.680
The problem is nobody watches live, but I think they see the replay is being done live and it it brings you the credibility.

00:20:19.680 --> 00:20:34.160
Yeah, I know I was listening to Adam Curry on uh No Agenda, and he was talking about how his wife watches Megan Kelly, and he goes, Oh, so what do you like what app do you use to to consume her show?

00:20:34.160 --> 00:20:36.720
And she goes, Oh, I just watched the clips on YouTube.

00:20:36.720 --> 00:20:49.440
And so that's another one where even that it's time shifted, it's not live, but now people aren't consuming the whole show, they're just getting the best parts uh as shorts.

00:20:49.440 --> 00:21:01.279
I'm not sure shorts is a great strategy unless because I know the the payment criteria on shorts is different than long stuff on YouTube.

00:21:01.279 --> 00:21:11.359
But if you want, in theory, giant quotation marks, more views, because remember, a view on a short is that's it, that's a view.

00:21:11.359 --> 00:21:12.000
There you go.

00:21:12.000 --> 00:21:13.039
Congratulations.

00:21:13.039 --> 00:21:15.759
That four milliseconds is now a view.

00:21:15.759 --> 00:21:18.000
But I just wonder about that strategy.

00:21:18.000 --> 00:21:23.200
On one hand, I because I think shorts are great for branding and getting your brand out there.

00:21:23.200 --> 00:21:29.839
But I'm I'm wondering now, in terms of versus live versus you know, watching the whole show.

00:21:29.839 --> 00:21:35.200
Now we have people that feel they are consuming the whole show.

00:21:35.200 --> 00:21:38.640
Like she said, oh yeah, I I I I you know, I'm a fan of her show.

00:21:38.640 --> 00:21:39.759
I watch it all the time.

00:21:39.759 --> 00:21:41.119
And she wasn't.

00:21:41.119 --> 00:21:46.079
She was watching a couple shorts from uh, you know, hour and a half show.

00:21:46.079 --> 00:21:48.319
And I was like, well, that's interesting.

00:21:48.319 --> 00:21:51.440
To you know, oh I'm yeah, I I I I consume her kind.

00:21:51.440 --> 00:21:53.440
Well, you're consuming the shorts.

00:21:53.440 --> 00:21:55.279
So that's it's interesting.

00:21:55.279 --> 00:21:57.440
Jeff, Jeff has talked about this.

00:21:57.440 --> 00:21:57.920
Oh, go ahead.

00:21:57.920 --> 00:21:58.160
Go ahead.

00:21:58.160 --> 00:21:59.599
Jeff has a great point.

00:21:59.599 --> 00:22:01.519
He says live shows build community.

00:22:01.519 --> 00:22:05.039
Sure, there are 30 people here watching now, but most show up each week.

00:22:05.039 --> 00:22:06.960
Hard to put an ROI on that.

00:22:06.960 --> 00:22:07.599
Absolutely.

00:22:07.599 --> 00:22:08.480
Yeah, thanks, Jeff.

00:22:08.480 --> 00:22:09.039
Go ahead, Jim.

00:22:09.200 --> 00:22:11.200
Yeah, I don't I don't think you ignore the shorts.

00:22:11.200 --> 00:22:13.039
They're they're brand building, right?

00:22:13.039 --> 00:22:15.279
They you can you can get them out there.

00:22:15.279 --> 00:22:18.640
It's that's one of those things as your brand is big and gets bigger.

00:22:18.640 --> 00:22:21.519
The more you do of those, the more they help, right?

00:22:21.519 --> 00:22:22.480
Because you're everywhere.

00:22:22.480 --> 00:22:25.759
That's the point of brand, is to be everywhere, right?

00:22:25.759 --> 00:22:34.160
To be in be in the face of people with them seeing you all the time to a point that doesn't we know brand doesn't last forever.

00:22:34.160 --> 00:22:37.920
I mean, Taylor Swift at some point will not be popular.

00:22:37.920 --> 00:22:40.640
There will be a moment where her popularity wanes, right?

00:22:40.640 --> 00:22:42.400
Let's just say, let's just say that, right?

00:22:42.400 --> 00:22:44.319
But that's the point of brand.

00:22:44.319 --> 00:22:52.240
So I I don't think the the short, you know, the making shorts, getting them out there, doing them well, I don't think that's a bad idea.

00:22:52.240 --> 00:22:54.000
Just know what it's for, right?

00:22:54.000 --> 00:22:55.200
It's a branding exercise.

00:22:55.200 --> 00:22:57.440
Get it out there, do more, get well.

00:22:57.440 --> 00:23:02.079
Now, to only do that and expect it to be a driver back, okay.

00:23:02.079 --> 00:23:03.920
That may be a too much of an expectation.

00:23:03.920 --> 00:23:07.759
Depends on your content, to be 100%, you know, honest.

00:23:07.759 --> 00:23:15.839
If you've got great short content that's engaging, who knows where it could go with what you're I watch this.

00:23:15.839 --> 00:23:17.519
Her name is Brooke.

00:23:17.519 --> 00:23:19.279
Oh, I can't remember her last name.

00:23:19.279 --> 00:23:21.200
She shows up in my feed all the time.

00:23:21.200 --> 00:23:34.799
She does these shorts where she takes a comedy skit, Nate Borgatszy or whatever, and she she she uh lip synks it and she does it from different angles and you know, different facial expressions.

00:23:34.799 --> 00:23:40.720
She's wearing different outfits while she's playing the characters of these jokes, of these skits kind of thing.

00:23:40.720 --> 00:23:42.240
It's very engaging.

00:23:42.240 --> 00:23:46.720
She does a great job, and it's it's one of those kinds of things you're like, okay.

00:23:46.720 --> 00:23:52.240
Now, Brooke, I don't know how I mean she's gonna have to make money off advertising because there's it's not like she's gonna take it on the road.

00:23:52.240 --> 00:23:55.519
It's not like she's making a long form podcast, you know.

00:23:55.519 --> 00:23:58.400
But Brooke does a nice job on the short side of things.

00:23:58.400 --> 00:24:00.720
Certainly it's engaged me, and I watch them sometimes.

00:24:00.720 --> 00:24:08.559
I like to watch just to see the creativity that she makes with these, you know, taking taking some existing content and making it that way.

00:24:08.559 --> 00:24:10.880
So I think there can be some value in it.

00:24:10.880 --> 00:24:13.920
I just wouldn't I wouldn't say it's the only thing you should do for sure.

00:24:14.559 --> 00:24:16.799
Yeah, it's uh it's tricky.

00:24:16.799 --> 00:24:28.400
I know the lead singer from Smashing Pumpkins, Billy Corgan, I think is his last name, and what he does is he puts out the long video and it's out for about a week.

00:24:28.400 --> 00:24:31.200
So at that point, it's gone to your core listeners.

00:24:31.200 --> 00:24:35.119
If it's gonna go outside of your core, you know, subscribers, it'll do that.

00:24:35.119 --> 00:24:41.359
So he's given it a chance to go viral, and then after that, he will put out shorts of that.

00:24:41.359 --> 00:24:44.400
So I think that's kind of interesting.

00:24:44.400 --> 00:24:49.920
And Stephanie says, Yeah, you'll see people through comments how watching a clip is out of context.

00:24:49.920 --> 00:24:53.279
Yeah, if they only get part of the story, they kind of miss that.

00:24:53.279 --> 00:24:55.119
Ralph had a question.

00:24:55.119 --> 00:25:02.079
He says, uh, my new show, Truth Unveiled with Ralph, is growing quick on YouTube, up to 40,000 subs.

00:25:02.079 --> 00:25:06.319
Nice, and just hit 235,000 watches to my last short.

00:25:06.319 --> 00:25:07.839
Again, I'm a big fan of this.

00:25:07.839 --> 00:25:10.960
Go look and see how far people are watching or listening.

00:25:10.960 --> 00:25:15.759
Question is what can I do to reach monetization quicker?

00:25:16.960 --> 00:25:18.880
Well, more and more and better shorts, right?

00:25:18.880 --> 00:25:20.079
Keep keep that going.

00:25:20.079 --> 00:25:27.680
And then it has to listen, it has to drive the short has to drive links back to a monetization strategy.

00:25:27.680 --> 00:25:31.119
So what what do you have to sell?

00:25:31.119 --> 00:25:39.519
Or what if they're what do you have on your show that will watch that will create ad cont ad revenue for you?

00:25:39.519 --> 00:25:40.799
Just doesn't magically happen.

00:25:40.799 --> 00:25:42.640
I mean, Ralph, I know you know that.

00:25:42.640 --> 00:25:45.839
So you've got so what's driving to the revenue stream?

00:25:45.839 --> 00:25:47.599
I mean, you can have the greatest brand in the world.

00:25:47.680 --> 00:25:51.680
If you don't have anything to sell, yeah, I what do you what are you selling?

00:25:51.680 --> 00:25:56.559
I mean, YouTube monetization, I mean, I'm my channel's monetized.

00:25:56.559 --> 00:26:01.599
I forget how long it took, and I honestly don't care because I'm making maybe five dollars CPM.

00:26:01.599 --> 00:26:05.119
You know, it takes months for me to get a check from Google.

00:26:05.119 --> 00:26:07.279
You don't have enough volume, do you fix the problem?

00:26:07.279 --> 00:26:25.119
That's where you need, and it's that's where you not only need the followers, but if you go to any popular channel and see, you'll see where they have like 3.2 million, and then they have you know 987 views.

00:26:25.119 --> 00:26:31.519
I'm like, wait a minute, there's three million people followed the show, but only 900 of them have come back to watch.

00:26:31.519 --> 00:26:42.000
And you're like, okay, well, when you're making five dollar CPM, that three million, you know, subscriber podcaster just made five bucks.

00:26:42.000 --> 00:26:47.599
I'm like, so I've never looked at YouTube as like, oh, this is where I'm gonna really make the money.

00:26:47.599 --> 00:27:00.160
It's it's for Ralph, if it was me, I would like, oh, by the way, if you need an accountant, you know, come hire me kind of thing, or hire me for a business coach or whatever it is you're trying to do.

00:27:00.160 --> 00:27:03.680
That will always make more money than any kind of advertising.

00:27:03.680 --> 00:27:05.920
So unless you're a hyper nicho.

00:27:06.480 --> 00:27:08.720
He says in chat, he says the show is selling faith.

00:27:08.720 --> 00:27:10.799
Okay, so you're selling an idea, right?

00:27:10.799 --> 00:27:14.000
Or you're selling you want, you're trying to sell influence, right?

00:27:14.000 --> 00:27:20.880
You're trying to be influential, have more people follow you so that you what you say they do, right?

00:27:20.880 --> 00:27:22.880
That's basically what influencing is, right?

00:27:22.880 --> 00:27:26.720
So, yeah, so that the you you've got to then continue.

00:27:26.720 --> 00:27:35.920
If that's the product that you're selling, you've got to make it available to a wide enough audience that they want to listen, they want to follow you.

00:27:35.920 --> 00:27:51.279
You have to be in a spot where they in and so you know how you you've got to either do that through paid advertising or you've got to get them to do it for you, or or you've got to get an in another influencer to help you along with it, right?

00:27:51.279 --> 00:27:53.359
Those are the kinds of things that you have to do.

00:27:53.920 --> 00:28:01.279
Or put a link in your in the the first link of your description should be to buy me a coffee.

00:28:01.279 --> 00:28:05.440
Because I I don't think you have the little dollar sign until you're monetized.

00:28:05.440 --> 00:28:12.559
And actually, buy me a coffee would be a better link because they take a much smaller percentage than YouTube does.

00:28:12.559 --> 00:28:17.599
YouTube takes, I want to say 30%, it's a lot compared to everybody else.

00:28:17.599 --> 00:28:20.640
So that would be and then ask for it.

00:28:20.640 --> 00:28:27.920
Like, hey, if you found this show valuable, if if this helped uplift you or whatever, you gotta ask for it then.

00:28:27.920 --> 00:28:50.960
Just it's just a matter of, you know, you could ask for email addresses and then pick somebody to give away a book, that'll grow your email list, which will then you can then turn around and you know try to monetize that, which is aside from well, it's just a marketing arm of sell your own stuff.

00:28:50.960 --> 00:28:53.599
When you have your own stuff, that's the most profitable.

00:28:53.599 --> 00:28:57.599
And the email list is the thing that that really drives that.

00:28:57.599 --> 00:28:58.880
So it's kind of tricky.

00:28:59.279 --> 00:29:01.119
Yeah, and I I'd be a little hesitant.

00:29:01.119 --> 00:29:05.599
Like people ascribe value to that which they paid for it, right?

00:29:05.599 --> 00:29:11.759
So the if they paid ten dollars for something or a hundred, the course it seems more valuable to them.

00:29:11.759 --> 00:29:16.000
I I would, you know, I think sometimes we give it away for free.

00:29:16.000 --> 00:29:18.720
It's everything's free, free, free, free.

00:29:18.720 --> 00:29:20.799
I'm not sure that's real engagement, right?

00:29:20.799 --> 00:29:35.039
I I I think we there needs to be some kind of value built in to I mean, and I value my Patreon subscribers uh personally more because they commit every single month to, you know, to to help with or they see value in the podcast so they give back.

00:29:35.039 --> 00:29:37.839
So I'm not sure that's a great model either.

00:29:37.839 --> 00:29:40.880
I mean, it's yeah, it's really hustling all of them, right, Dave.

00:29:40.880 --> 00:29:47.279
I mean, it's really finding it's doing them all and working super hard and maybe failing a bunch.

00:29:47.279 --> 00:29:56.640
And then you if you get lucky and the the gods provide, then all of a sudden, you know, you may you may go where you want to go.

00:29:56.640 --> 00:29:57.279
You may not.

00:29:57.279 --> 00:29:59.119
May it may happen ten years from now.

00:29:59.440 --> 00:29:59.839
The I think.

00:29:59.839 --> 00:30:11.920
Think the best kind of slant on this is I heard about a podcaster that was you could get his book by or yeah, there was oh how did he do it?

00:30:11.920 --> 00:30:25.599
There was somewhere in there it was like pay what you want, and then I think he would take somebody out of that group and it it was just random and refund the payment.

00:30:25.599 --> 00:30:37.200
So that way you were getting some money, it wasn't a set price, so some people would give you twenty dollars for your book, somebody might give you two bucks, but he would then go in and refund it.

00:30:37.200 --> 00:30:42.799
That way one person would get the book for free, but you still had to kind of pay for it.

00:30:42.799 --> 00:30:44.400
So that was an interesting.

00:30:44.400 --> 00:30:50.319
I was like, that's a different slant on on that, and it is because a lot of times when you're just like it's free, you know.

00:30:50.319 --> 00:31:01.119
So yeah, Randy says, Billy Corgan, musician, podcaster, professional wrestler promoter, yes, and is now wearing eye makeup when he does his interviews.

00:31:01.119 --> 00:31:03.440
So he's got his spooky, you know.

00:31:03.440 --> 00:31:07.599
Everybody uh Jim and I are gonna start putting on uh what what a mascara.

00:31:07.599 --> 00:31:09.440
No, I can't touch my eye things.

00:31:09.440 --> 00:31:10.640
It's not gonna happen.

00:31:10.799 --> 00:31:12.640
I'm just gonna be really clear about that.

00:31:12.640 --> 00:31:17.599
I can't it's not I barely grow a beard very well, so let's just let's just be clear about that.

00:31:17.920 --> 00:31:21.119
Yeah, should shorts be on a separate channel?

00:31:21.119 --> 00:31:24.000
Boy, that's a fun question, isn't it?

00:31:24.000 --> 00:31:25.119
I I wouldn't.

00:31:25.359 --> 00:31:25.839
I wouldn't.

00:31:25.839 --> 00:31:27.599
I think we we get two, I don't know.

00:31:27.599 --> 00:31:28.480
That's a good question.

00:31:28.480 --> 00:31:29.440
That is a good question.

00:31:29.440 --> 00:31:30.160
It kind of depends.

00:31:30.160 --> 00:31:40.400
Kind of depends on the content and your shorts and what your what the long form content looks like on your on your YouTube channel and what you're doing there with it and your audience expectations.

00:31:40.400 --> 00:31:41.519
I would test.

00:31:41.519 --> 00:31:42.720
I would test it.

00:31:42.720 --> 00:31:43.599
I would test it.

00:31:43.920 --> 00:31:53.039
If it's on another channel, then I don't think you can do the link to the long version because it's not on the same channel.

00:31:53.440 --> 00:32:08.160
I would start on the same channel until people say, and listen, this is an area where I've watched some YouTubers do this where they they they created long content first and then they went short, and then they moved their short to a different channel, and I really like their short stuff and their long stuff.

00:32:08.160 --> 00:32:12.799
Then they so they then they divided them out, and then the audience complained, so then they brought it back.

00:32:12.799 --> 00:32:14.799
I don't know what their strategy is now.

00:32:14.799 --> 00:32:17.519
Like they've done, they've made so many changes.

00:32:17.519 --> 00:32:17.920
Right.

00:32:17.920 --> 00:32:22.400
I think sometimes pick a strategy, yeah, stick to it.

00:32:22.400 --> 00:32:23.920
Yeah, you know, for at least three months.

00:32:23.920 --> 00:32:24.880
More than a month.

00:32:24.880 --> 00:32:25.359
Yeah.

00:32:25.359 --> 00:32:27.759
Give it more than a month, like, oh, we're done.

00:32:27.759 --> 00:32:29.279
Okay, I'm gonna try something different.

00:32:29.279 --> 00:32:35.200
However, okay, Dave, that goes against the current entrepreneurial guru right, fail fast.

00:32:35.200 --> 00:32:36.799
Fail fast, right?

00:32:36.799 --> 00:32:42.160
And so, well, geez, you could fail through everything in two months, and then you maybe that's the point.

00:32:42.160 --> 00:32:42.720
I don't know.

00:32:42.720 --> 00:32:47.599
I I I think that sometimes in this space we need to give it a little more than a couple weeks.

00:32:48.079 --> 00:32:48.400
Yeah.

00:32:48.400 --> 00:32:52.240
Stephanie says, Can you upload short clips all at the same time?

00:32:52.240 --> 00:32:53.839
Or do you need to space them out?

00:32:53.839 --> 00:32:56.799
No, I think you can upload them and schedule them.

00:32:56.799 --> 00:33:00.079
I think you can schedule them to release.

00:33:00.079 --> 00:33:01.039
Yeah, I think you can.

00:33:01.039 --> 00:33:01.519
Yeah.

00:33:01.519 --> 00:33:11.440
So Ralph says, well, VidIQ is telling me now when you say that, that's VidIQ's AI is telling me that I should be earning about $2,000 a month.

00:33:11.440 --> 00:33:14.799
Not sure where that is coming from, but that's what it's telling me.

00:33:14.799 --> 00:33:21.920
Well, if that's not true, then maybe it's time to stop paying attention to the AI and Vid IQ.

00:33:21.920 --> 00:33:28.240
I mean, it's I I've started to use that tool and I'm I'm still paying for it.

00:33:28.240 --> 00:33:33.279
I haven't gone into it yet, but I'm glad Ralph is doing this because now maybe I'll quit paying for it.

00:33:33.279 --> 00:33:39.839
But this is where see, and I don't know VidIQ.

00:33:39.839 --> 00:33:42.319
I just I know other people have recommended it.

00:33:42.319 --> 00:33:56.400
Also, they have an affiliate program, but it's one of those things where not every like what works for Jim and it works gangbusters may absolutely tank for me.

00:33:56.400 --> 00:33:59.440
Everybody audience everybody's audience is different.

00:33:59.440 --> 00:34:07.039
They're all the same, they like to listen to podcasts, they like to watch YouTube, but what works for Jeff C may not work for me.

00:34:07.039 --> 00:34:16.000
And so that's where you have to really know who your audience is and what they want, and give them what they want, and then ask them to tell a friend, etc.

00:34:16.000 --> 00:34:16.559
etc.

00:34:16.559 --> 00:34:22.559
And so some of the stuff, because I I mean I watch a lot of YouTubers talking about YouTube.

00:34:22.559 --> 00:34:47.119
There's a great video I just saw this morning, and it's two guys that are big shot smarty pants, it's blank and blank, and they took like f 47 videos, and they're they're interviewing top YouTubers, and they took out the best advice, and it was all great, but I was like, Well, that's true, and it was you know, things like know your audience, duh.

00:34:47.119 --> 00:34:54.719
But I'll be interested to see how specific they get, because some of it's very generic.

00:34:54.719 --> 00:34:58.719
Randy says YouTube's total revenue is about eight billion.

00:34:58.719 --> 00:35:04.800
That's with a B kids, based on how much they are paying out to content creators, they can't be making money.

00:35:04.800 --> 00:35:10.480
Alphabet has to do has to be subsidizing it with funds from another division.

00:35:10.480 --> 00:35:13.119
That could be possible.

00:35:13.440 --> 00:35:22.719
Hey, two of the biggest YouTubers that I know, and they're pretty big, both they do their shorts, they have long content, so 30 minutes more of their videos, right?

00:35:22.719 --> 00:35:25.039
And then their shorts are on their page.

00:35:25.039 --> 00:35:31.840
So I would, you know, it would go to their YouTube page, you can see video, and then there's a short tab.

00:35:31.840 --> 00:35:32.800
Yeah.

00:35:32.800 --> 00:35:37.039
So I think I think probably keep it on the same page now.

00:35:37.440 --> 00:35:39.280
Yeah, and Stephanie's got a great point.

00:35:39.280 --> 00:35:41.440
Reach out to other people in your genre.

00:35:41.440 --> 00:35:44.159
So in Ralph's case, that's a faith-based show.

00:35:44.159 --> 00:35:45.039
See if there are other ones.

00:35:45.039 --> 00:35:48.719
And there is a oh man, there's a word for it.

00:35:48.719 --> 00:36:00.719
You can go into a video and ask someone to be, and it's not contributor, it's not partner, but it's a word in your YouTube studio.

00:36:00.719 --> 00:36:06.079
And if they accept it, that video will go onto their channel as well.

00:36:06.079 --> 00:36:07.280
I forget what that's called.

00:36:07.280 --> 00:36:08.719
I'm sure somebody will figure it out.

00:36:08.719 --> 00:36:11.440
But that is something else you could do.

00:36:11.440 --> 00:36:13.199
So keep that in mind.

00:36:13.199 --> 00:36:28.159
And in just in terms of you know, reaching out and and finding other like-minded people, he says, so Matt says someone I know motivates attendants to classes by taking money to attend and giving the money back at the door when they arrive.

00:36:28.159 --> 00:36:29.679
That's a good idea.

00:36:30.159 --> 00:36:31.840
So that is an awesome idea.

00:36:31.840 --> 00:36:40.079
Actually, so I worked for a bank like a thousand years ago, and the bank got bought by another bank, and we were having our final Christmas party.

00:36:40.079 --> 00:36:44.239
And they, you know, at the end of the year and they charged for it.

00:36:44.239 --> 00:36:54.400
And the uproar, you know, the uproar gave in the organization of this bank has more money than you know, they just sold, and how dare they, right?

00:36:54.400 --> 00:36:55.599
It was like five bucks.

00:36:55.599 --> 00:36:59.280
It literally was like five dollars to get into this Christmas party.

00:36:59.280 --> 00:37:05.679
Everybody was complaining, but it the the the night we got there, they gave you the five dollars back.

00:37:05.679 --> 00:37:07.599
They didn't tell anybody, right?

00:37:07.599 --> 00:37:11.199
They gave you the five dollars back and were like, enjoy yourselves, thanks for coming.

00:37:11.199 --> 00:37:17.920
It was the most, the best attended corporate Christmas party the company had ever done.

00:37:17.920 --> 00:37:20.079
A company had been around, you know, 100 years.

00:37:20.079 --> 00:37:27.440
And so I I I love that idea of because it goes back to the point I made earlier.

00:37:27.440 --> 00:37:32.480
If it's if everything's free, people they they're like, well, it's not worthless then, you know.

00:37:32.480 --> 00:37:34.239
It you're like, okay, whatever.

00:37:34.239 --> 00:37:40.320
You don't but you pay for it, you charge somebody to come to your live event, they'll be there.

00:37:40.320 --> 00:37:45.360
Yeah, it's little as five dollars, and they will be there because they they gave you some money.

00:37:45.360 --> 00:37:47.119
So I love that advice.

00:37:47.119 --> 00:37:53.679
It's we've talked about it before, but I I love that advice, and I I'd say don't shy away from trying to make everything free.

00:37:53.679 --> 00:37:56.239
No, shy away from trying to make everything free.

00:37:56.239 --> 00:37:56.400
Yeah.

00:37:56.639 --> 00:38:05.599
Well, back when I played in a band, some of the best places we played had a door cover, cover charge, cover charge to get in, and it was like five bucks.

00:38:05.599 --> 00:38:14.800
And that was to help pay the band, but also if you can afford five bucks just to get in the door, you can probably afford another five for a beer, you know, et cetera, et cetera.

00:38:14.800 --> 00:38:18.079
Jeff says Shorts now has a new collaboration feature.

00:38:18.079 --> 00:38:18.559
That's it.

00:38:18.559 --> 00:38:19.360
Collaborate.

00:38:19.360 --> 00:38:22.719
It's a pretty cool feature for video podcasters who have guests.

00:38:22.719 --> 00:38:23.119
Yes.

00:38:23.119 --> 00:38:26.960
So if you have guests and you're doing video, definitely do that.

00:38:26.960 --> 00:38:36.559
Lead with Jim says uh originally started a different channel because it was believed shorts hurt the channel, but now they combine.

00:38:36.559 --> 00:38:42.159
But you but you have to know the shorts audience and the long form audience are not the same.

00:38:42.159 --> 00:38:43.199
Yeah, that's true.

00:38:43.199 --> 00:38:47.360
There's a a guy, I just call him the bearded coffee dude.

00:38:47.360 --> 00:38:48.960
It turns out his name is Nick Fuentes.

00:38:48.960 --> 00:38:54.320
He's a a right wing kind of guy, but he's he's pretty sarcastic and he's pretty fun to watch.

00:38:54.320 --> 00:38:55.840
And I love his shorts.

00:38:55.840 --> 00:39:00.159
His shorts are fun, they're to the point, and they end with a little punchline.

00:39:00.159 --> 00:39:09.199
His long form stuff, I tried to watch it yesterday, and it's he he is his delivery was just information.

00:39:09.199 --> 00:39:15.360
It might as well have been saying 13% of people do this, 27% of people do this, and this is why.

00:39:15.360 --> 00:39:17.280
And this is what's and it was just info.

00:39:17.280 --> 00:39:20.639
There was no I don't know, there weren't any stories.

00:39:20.639 --> 00:39:28.639
It was just like reading Wikipedia, and I was like, and the fact that you know these people are are are awful and they're dumb and they're stupid.

00:39:28.639 --> 00:39:30.320
And I'm I'm tired of name calling.

00:39:30.320 --> 00:39:31.599
I don't know about you, I'm done with that.

00:39:31.599 --> 00:39:35.920
I'm like, if if all you're gonna do is call names, like ich, you know.

00:39:36.400 --> 00:39:38.880
It's been around, it's it's been around since the beginning of time, right?

00:39:39.360 --> 00:39:44.079
Where two or more are gathered, there will be name calling, yes, and a casserole.

00:39:44.079 --> 00:39:47.119
VidIQ is for YouTubers, Matt says.

00:39:47.119 --> 00:39:49.679
It's harder to make it work for podcasters.

00:39:49.679 --> 00:39:53.360
It's about building a packaging first by chasing popularity.

00:39:53.360 --> 00:39:55.840
Yeah, the and I wish I knew the name of this video.

00:39:55.840 --> 00:39:58.400
I'll see if I can find it behind the scenes here.

00:39:58.400 --> 00:40:07.119
But they were saying how there was a guy that got like 400% more views because his content was amazing.

00:40:07.119 --> 00:40:17.440
No, because he spent more time looking at his he changed one thumbnail and it it just blew up the video.

00:40:17.440 --> 00:40:19.119
So that that I get.

00:40:19.119 --> 00:40:21.519
And there we go.

00:40:21.519 --> 00:40:22.320
I found the video.

00:40:22.320 --> 00:40:25.039
It's called the YouTube playbook in 37 minutes.

00:40:25.039 --> 00:40:28.000
I'll put a link in the show notes and here in the chat room.

00:40:28.000 --> 00:40:30.320
Although I shouldn't, because now you guys are gonna go watch that.

00:40:30.320 --> 00:40:31.199
Or so I thought.

00:40:31.199 --> 00:40:35.440
I'm trying to copy and paste from one computer to the other one here.

00:40:35.440 --> 00:40:37.920
But it's from Colin and Samir.

00:40:37.920 --> 00:40:41.760
I knew I I remember it was so-and-so and so-and-so.

00:40:41.760 --> 00:40:47.920
But they were saying that, and I don't know, I don't know why I get offended that the the thumbnail takes so much.

00:40:47.920 --> 00:40:53.519
I'm like, I work so hard on the content, and it's not gonna get an audience because the thumbnail.

00:40:53.519 --> 00:40:55.599
And I'm like, that just doesn't seem right.

00:40:55.599 --> 00:41:00.159
That who whoever makes the goofiest faces gets the most views.

00:41:00.159 --> 00:41:06.320
But yeah, and then yeah, Chris says every YouTuber, every podcaster, we're all looking for a shortcut.

00:41:06.320 --> 00:41:10.480
I mean, that's the people make millions off of people.

00:41:10.480 --> 00:41:14.480
Yeah, Colin and Samir are the YouTube people at the moment.

00:41:14.480 --> 00:41:23.679
Yeah, that's uh yeah, like I said, I've watched four minutes, four minutes of this hour, you know, they'll they'll be hot for like the next hour, you know.

00:41:24.159 --> 00:41:26.480
Dan Dan Lefebvre says something interesting in the chat.

00:41:26.480 --> 00:41:33.599
He says, Do you think, and I'll ask you this question, do you think that's why so many people don't see value in podcasts because they're free?

00:41:33.599 --> 00:41:35.920
I'll ask you that, Dave.

00:41:35.920 --> 00:41:43.840
What do you what do you I've got a thought, but what are your thoughts on do you think we should I mean it it makes logically it makes sense, but I don't know your thoughts.

00:41:45.039 --> 00:41:50.880
Well, I know I don't hesitate to listen to one because it's not costing me anything.

00:41:50.880 --> 00:41:54.000
Whether that that will get you your first click.

00:41:54.000 --> 00:42:09.440
If you tell me something and it either makes me laugh, cry, think, grown, educate, or entertain, but especially if you say, try this, and I try it and it does what you said it did, you've now gained my trust.

00:42:09.440 --> 00:42:11.679
Now you've got my second click.

00:42:11.679 --> 00:42:16.800
That's and and if I do it again, I'm now your I'm probably your follower.

00:42:16.800 --> 00:42:20.239
So once it worked, I'm gonna come back and and follow you.

00:42:20.239 --> 00:42:34.400
So to me, the free is it, I don't have a problem throwing away shows because, well, you know, it it didn't cost me anything, and this is not bringing me any value.

00:42:34.400 --> 00:42:37.519
So, you know, so to me, it's weird.

00:42:37.519 --> 00:42:48.159
We're paying in follows and subscriptions, which hopefully then that person has a strategy to turn that into some sort of money, unless they're just doing it because they want to be helpful.

00:42:48.159 --> 00:42:48.559
I don't know.

00:42:48.559 --> 00:42:49.840
What do you think, Jim?

00:42:50.639 --> 00:42:57.280
Yeah, I think in most cases the free podcast is the loss leader in the you know, you're doing it, making it available.

00:42:57.280 --> 00:42:58.800
It's not free, it's not free to you.

00:42:58.800 --> 00:43:04.719
You're spending your time, your your money, your I have been going through all my subscriptions for podcasting.

00:43:04.719 --> 00:43:09.039
I'm like, oh, I spent, I spend a little bit of money each month, you know, making this happen.

00:43:09.039 --> 00:43:10.639
So it's not free to you.

00:43:10.639 --> 00:43:15.199
You know, you've you've put value in it, but it is a loss leader uh for some people.

00:43:15.199 --> 00:43:18.800
And then, you know, it's it depends on how you want to monetize if you're going down there.

00:43:18.800 --> 00:43:22.719
If you don't want to monetize, then just let it be its own thing.

00:43:22.719 --> 00:43:24.239
Just do it the way you want to do it, right?

00:43:24.239 --> 00:43:28.559
But if you want to monetize that, then the the value piece comes in.

00:43:28.559 --> 00:43:31.280
You know, we see this on YouTube with a lot of memberships, right?

00:43:31.280 --> 00:43:47.119
They have a membership ability there where you can create a membership level and people can pay and they get exclusive content based on, and then YouTube will surface that content to people who are not members, and you can click on it, it'll be like you need to be a member to do this, right?

00:43:47.119 --> 00:43:53.199
That's a strategy, and I think the question goes back to what we said in the very beginning what are you selling?

00:43:53.199 --> 00:43:53.760
Right.

00:43:53.760 --> 00:43:57.199
Then you back, you back everything into that question.

00:43:57.199 --> 00:43:58.159
What are you selling?

00:43:58.159 --> 00:44:02.079
Whether it's in it doesn't have to be the selling doesn't have to be a money thing.

00:44:02.079 --> 00:44:10.480
You don't have to be doesn't have to be t-shirts or hats or right, you can be selling ideas or concepts, but that's still what are we selling, and then we back into that.

00:44:10.480 --> 00:44:14.480
Like, okay, what do I need to do to attract people to do that if that's what I'm doing?

00:44:14.480 --> 00:44:22.239
Dave, I mean, you and I do this on Saturdays, and we've been accused of hiding this podcast in the because we don't we don't push it super hard.

00:44:22.239 --> 00:44:29.599
I you know, we don't spend a lot of time or a lot of money or a lot of effort on trying to make it the largest podcast on the planet.

00:44:29.599 --> 00:44:34.800
You do some things, you put it on LinkedIn, you've you've I I see you do some things with it, right?

00:44:34.800 --> 00:44:38.400
I always like it, try to promote it and those kinds of things, but we don't go hardcore after it.

00:44:38.400 --> 00:44:45.599
I think part of it is is one, we really like doing this, so it's just kind of fun to get together on Saturday mornings to get it done.

00:44:45.599 --> 00:44:50.960
Two, it is a outreach for you and an idea generator for you for school podcasting, right?

00:44:50.960 --> 00:44:55.360
You get benefit out of it by hearing what people are talking about.

00:44:55.360 --> 00:44:58.000
So the value for us in it is that, right?

00:44:58.000 --> 00:44:59.519
That's what I that's how I see it.

00:44:59.760 --> 00:45:00.079
Yeah.

00:45:00.079 --> 00:45:02.639
Stargate Pioneer, good to see you, buddy.

00:45:02.639 --> 00:45:05.119
Do people not see value in radio?

00:45:05.119 --> 00:45:06.400
I don't.

00:45:06.400 --> 00:45:12.239
Man, the the morning radio guy here, Rovers Morning Glory.

00:45:12.239 --> 00:45:27.440
Every morning it's when I talk about if when people make you laugh, cry, think groan, I tune into him for about 10 minutes every day to just go, like one day they were talking about somebody's feet.

00:45:27.440 --> 00:45:33.360
And I'm like, okay, I'm watching this and I'm bored because I don't really care about their feet.

00:45:33.360 --> 00:45:43.840
And they they have this one guy that's just weird and dumb and stupid, and all they do is make fun of him, and he's just because he's kind of weird, dumb, and stupid, but he's got really bad hygiene.

00:45:43.840 --> 00:45:46.559
And I'm like, uh, okay.

00:45:46.559 --> 00:46:04.400
Now, in in the same way that I don't read fiction, I want something that I can like, what am I supposed to do with the fact that this guy's toes are dirty and ugly, you know, and the fact that the audio of it was, oh, don't like okay, that's helpful.

00:46:04.400 --> 00:46:19.599
So, no, and every time I turn on radio, because I'll go in the kitchen and I'll ask the woman in the tube from Amazon to play the sports channel, and I'm here to tell you 70% of the time it's gonna be an ad for online betting, which I just find sad.

00:46:19.599 --> 00:46:27.920
And it's followed by another ad from a different online betting thing, which is then followed by yes, another online.

00:46:27.920 --> 00:46:30.400
It's just uh it's just depressing.

00:46:30.400 --> 00:46:35.119
And, you know, so I I keep going back to radio because it's easy.

00:46:35.119 --> 00:46:42.480
That's the one thing I can go in my car and click a button and go, oh, great, that same song I've heard a million times from back in black.

00:46:42.480 --> 00:46:45.920
You know, do I really need to hear you shook me all night long again?

00:46:45.920 --> 00:46:49.760
You know, so more channels than the 80s chick.

00:46:50.000 --> 00:46:51.920
Well, and then I'll go to the next one and the next one.

00:46:51.920 --> 00:47:01.119
Move away from 99.9 the rock to you know 107.4.7 the buzzard.

00:47:02.239 --> 00:47:02.559
Yeah.

00:47:02.559 --> 00:47:04.239
Home of the buzzard.

00:47:04.480 --> 00:47:09.599
Yeah, which back in the day launched the bands Bruce Springsteen and Rush.

00:47:09.599 --> 00:47:13.599
And now they're probably still playing Bruce Springsteen and Rush.

00:47:13.599 --> 00:47:15.199
I'm like, where's the new music?

00:47:15.199 --> 00:47:16.559
But don't get me started.

00:47:16.559 --> 00:47:18.960
If you haven't watched it, it has its place, though.

00:47:19.119 --> 00:47:19.679
It has its place.

00:47:19.679 --> 00:47:22.079
I mean, certainly it's still working.

00:47:22.079 --> 00:47:25.039
If it wasn't making money, it wouldn't be working, right?

00:47:25.039 --> 00:47:32.639
I mean, we saw the consolidation of radio in the 90s, and that was the only way radio was going to survive was to consolidate down and make it more efficient, right?

00:47:32.639 --> 00:47:34.559
They had to do that to survive.

00:47:34.559 --> 00:47:40.400
Your local radio station, if it was independent for most of the time, would not survive today.

00:47:40.400 --> 00:47:41.920
Now, there's probably some exceptions.

00:47:41.920 --> 00:47:43.920
Oh, in my area, whatever.

00:47:43.920 --> 00:47:49.280
There's a few exceptions, but your local radio station would not be around today if they had not consolidated, right?

00:47:49.280 --> 00:47:54.800
And then two, it's still getting listens, and advertising is still making money.

00:47:55.039 --> 00:47:58.320
Yeah, they still make tons more money than podcasting does.

00:47:58.400 --> 00:47:59.679
Yeah, they do indeed.

00:47:59.679 --> 00:48:00.559
You know why?

00:48:00.559 --> 00:48:02.239
Because they have professional salespeople.

00:48:02.239 --> 00:48:02.559
Yeah.

00:48:02.559 --> 00:48:03.280
That's why.

00:48:03.280 --> 00:48:06.960
They have people who go out and beat the street to get ads.

00:48:06.960 --> 00:48:14.079
You know, if you hired a professional salesperson to go out and beat the street for ads, you you you might get more ads.

00:48:14.079 --> 00:48:15.039
You might not.

00:48:15.039 --> 00:48:22.079
I mean, today's market's tough, but yeah, uh, that's they they're there's they're professionals at this, they do it all day.

00:48:22.320 --> 00:48:24.159
Yeah, Brad's got a great question.

00:48:24.159 --> 00:48:27.280
Do you think there's a sweet spot to charge for people?

00:48:27.280 --> 00:48:28.880
We mentioned five dollars.

00:48:28.880 --> 00:48:35.199
When I opened the school of podcasting, it was five bucks, and I didn't get hardly anybody.

00:48:35.199 --> 00:48:44.719
And then I had you need a good friend who called you up and said, Hey Dave, do you know of anything on the internet that has value that's five bucks?

00:48:44.719 --> 00:48:51.519
And I went, uh probably uh maybe some cheap plastic toy from China.

00:48:51.519 --> 00:48:52.800
He goes, Exactly.

00:48:52.800 --> 00:48:54.880
He goes, You're charging five dollars.

00:48:54.880 --> 00:48:57.199
So I raised my price to 20.

00:48:57.199 --> 00:49:01.360
And instantly, like literally the next day, had more people sign up.

00:49:01.360 --> 00:49:04.639
The bad news was they weren't doing anything.

00:49:04.639 --> 00:49:15.360
They would give me 20 bucks, and I'm like, great, my my uh business model was you will start a podcast, and people will go, hey, where'd you learn how to podcast?

00:49:15.360 --> 00:49:19.519
And you go, Oh, you got to go see my buddy Dave over at school of podcasting.com.

00:49:19.519 --> 00:49:26.880
But they weren't now a few were, but there are a lot of people that were giving me $20 and doing nothing because they're gonna get around to it.

00:49:26.880 --> 00:49:33.440
And it wasn't until I raised my price to 50 that people actually started making podcasts.

00:49:33.440 --> 00:49:37.440
And so there is a perceived value problem.

00:49:37.440 --> 00:49:42.480
Now, I just gave Tom Buck, I just signed up for his community on YouTube.

00:49:42.480 --> 00:49:47.679
Tom Buck's a YouTuber, he talks a lot about podcasting and microphones and cameras.

00:49:47.679 --> 00:49:50.239
Here's why I don't do major video.

00:49:50.239 --> 00:49:57.039
He was like, he was sporting wood about a lens for a camera.

00:49:57.039 --> 00:49:59.039
And I was like, okay, and they were showing it.

00:49:59.039 --> 00:50:05.440
It was literally just the difference between being a super tight shot and ooh, now I can see a little more to the background and it's blurry.

00:50:05.440 --> 00:50:06.880
Ooh, right?

00:50:06.880 --> 00:50:09.840
The lens was $900.

00:50:09.840 --> 00:50:14.400
And I was like, no, I'm not spending $900 to do this.

00:50:14.400 --> 00:50:15.760
So I'm like, no.

00:50:15.760 --> 00:50:17.440
But that's what Tom does.

00:50:17.440 --> 00:50:19.519
And to his credit, he goes, I didn't buy this.

00:50:19.519 --> 00:50:20.400
This is a friend of mine.

00:50:20.400 --> 00:50:22.000
So I'm like, okay, good for you.

00:50:22.000 --> 00:50:25.840
But what happened was thanks to the algorithm.

00:50:25.840 --> 00:50:30.159
So as much as I crack on the algorithm, it kept serving me up Tom Stuff.

00:50:30.159 --> 00:50:38.639
Now I've been watching Tom Stuffs for years, but I actually went over and started why and I watched like five videos in a row, all that delivered great value.

00:50:38.639 --> 00:50:40.159
And I went, you know what?

00:50:40.159 --> 00:50:42.239
I'm getting value for this.

00:50:42.239 --> 00:50:45.440
And at the end, he goes, hey, here are all my supporters.

00:50:45.440 --> 00:50:47.039
And I was like, how much is this support?

00:50:47.039 --> 00:50:48.480
And I could, there are different levels.

00:50:48.480 --> 00:50:50.079
And I'm like, you know what?

00:50:50.079 --> 00:50:52.159
It's a cup of coffee.

00:50:52.159 --> 00:50:54.079
I'm gonna give this guy five bucks a month.

00:50:54.079 --> 00:50:56.159
I don't know that that gets me in the names at the end.

00:50:56.159 --> 00:50:57.760
I think I had to give him 20 for that.

00:50:57.760 --> 00:51:03.119
But just a way of saying, add a boy, I hope you keep this up, have five bucks.

00:51:03.119 --> 00:51:06.559
And so that's to me, five bucks.

00:51:06.559 --> 00:51:09.119
I five is the new one in my book.

00:51:09.119 --> 00:51:10.800
Because you know what I mean?

00:51:10.800 --> 00:51:14.159
It's like it's like nobody uses change anymore.

00:51:14.159 --> 00:51:16.079
Like nothing's worth 50 cents.

00:51:16.079 --> 00:51:17.039
It's at least a buck.

00:51:17.039 --> 00:51:22.079
And a buck now is almost like the dollar meal at McDonald's is now five bucks.

00:51:22.079 --> 00:51:26.000
So I'm kind of like five bucks isn't as much as you know.

00:51:26.000 --> 00:51:29.760
I remember, I always tell people, I remember the taste of government cheese.

00:51:29.760 --> 00:51:32.000
So five bucks to me is still five bucks.

00:51:32.000 --> 00:51:37.199
But I think for most people, five bucks may not be that big a deal.

00:51:37.199 --> 00:51:37.679
I don't know.

00:51:37.679 --> 00:51:38.480
What do you think, Jim?

00:51:38.559 --> 00:51:39.119
Is there a price there?

00:51:39.119 --> 00:51:43.199
Isn't it crazy how we lost the sense in our in our ads?

00:51:43.199 --> 00:51:43.519
Yeah.

00:51:43.519 --> 00:51:46.880
When you go out to buy, when you go to the grocery store, maybe the grocery store is different.

00:51:46.880 --> 00:52:01.920
I know Walmart's different like Walmart Target, but for a lot of services now, you know, the like you go out to eat the menu, it's just four dollars or thirty-five dollars or like there's no sense in any of those things, any of those things anymore.

00:52:01.920 --> 00:52:04.639
You know, here's the here's what I always think.

00:52:04.639 --> 00:52:07.440
And you know, I I'm notorious for being cheap.

00:52:07.440 --> 00:52:13.519
So like I love a good deal, and and I love, I mean, I love thinking that I got one over on the man.

00:52:13.519 --> 00:52:26.239
That's usually what what the way I do shopping, but you know, smart people when they, you know, you say you're you're getting ready to buy something and you're thinking, man, say it's $250.

00:52:26.239 --> 00:52:28.719
And you're like, God, $250, that's a lot.

00:52:28.719 --> 00:52:34.320
If that $250 makes you $5,000, you you don't even hesitate, right?

00:52:34.320 --> 00:52:34.719
Right.

00:52:34.719 --> 00:52:42.400
You go, if I said, Dave, I'm gonna give you $250, or you're gonna give me $250, and then I'm gonna give you back $5,000.

00:52:42.400 --> 00:52:47.360
You would fall all over yourself to give me that money, right?

00:52:47.360 --> 00:52:51.360
That's the value proposition we're that you need to do with people.

00:52:51.360 --> 00:52:53.840
I mean, I just spent a thousand dollars on an iPhone.

00:52:53.840 --> 00:52:54.400
Why?

00:52:54.400 --> 00:52:55.360
Because I need it.

00:52:55.360 --> 00:52:59.679
Like it's I I find that kind of value in it.

00:52:59.679 --> 00:53:06.400
And I think you have to ask yourself the question on this when we think about this dollar, what is this dollar amount?

00:53:06.400 --> 00:53:11.679
Yeah, you know, listen, you're gonna get people, and I get this in my Patreon group, they just it's value for value.

00:53:11.679 --> 00:53:16.639
This is why I kind of railed against the value for value a little bit, uh, or I still do in some ways.

00:53:16.639 --> 00:53:22.639
It was too small, like it it it wasn't enough for what we were doing, right?

00:53:22.639 --> 00:53:34.320
And so I think you've gotta be giving the person on the other end so much value back, they don't even question why they're why they're giving you that money.

00:53:34.320 --> 00:53:35.760
Like, oh yeah.

00:53:35.760 --> 00:53:42.000
So don't focus on the dollar amount, focus on the value that you're giving them, right?

00:53:42.000 --> 00:53:46.880
What it has to be it has to be so good they don't even question.

00:53:46.880 --> 00:53:49.840
My my wife and daughter listen to Taylor Swift.

00:53:49.840 --> 00:53:55.679
When that album came out, that her newest album, right, they were falling all over themselves to buy it.

00:53:55.679 --> 00:53:58.719
I mean, we have we bought the physical album, right?

00:53:58.719 --> 00:54:00.719
35 bucks, yeah.

00:54:00.719 --> 00:54:02.239
It's a thing, right?

00:54:02.239 --> 00:54:03.760
Not that that's wrong, right?

00:54:03.760 --> 00:54:04.639
Not that that's wrong.

00:54:04.639 --> 00:54:08.880
But it to them, it had so much value they didn't even question about it.

00:54:08.880 --> 00:54:16.880
So as you're thinking about your content, does it have that kind of value that people are falling all over themselves?

00:54:16.880 --> 00:54:18.719
Maybe somebody wrote this in a book, Dave.

00:54:18.960 --> 00:54:33.440
Yeah, just Jonathan Oaks of uh Trivia Warfare delivered so much value to his group, the Trivia Army, is the fact that they were just like, Where do I give you money?

00:54:33.440 --> 00:54:36.480
George Hobb over at the Geologic Podcast.

00:54:36.480 --> 00:54:39.280
They're like, George, look, we appreciate you're a musician.

00:54:39.280 --> 00:54:41.039
And we've bought all of your albums.

00:54:41.039 --> 00:54:43.039
We even bought the weird coloring book.

00:54:43.039 --> 00:54:45.360
Like, we want to give you money.

00:54:45.360 --> 00:54:48.239
And he was just like, okay, fine, here's a here's a PayPal.

00:54:48.239 --> 00:54:49.840
If you want to do monthly, here it is.

00:54:49.840 --> 00:54:52.400
That's when you know when it's time to monetize.

00:54:52.400 --> 00:54:53.840
Stephanie asked a great question.

00:54:53.840 --> 00:54:55.760
Do I still have people that pay me 20?

00:54:55.760 --> 00:55:01.679
I still have people that now for 20 years are paying me $5 a month.

00:55:01.679 --> 00:55:03.599
Not many, but I have a couple.

00:55:03.599 --> 00:55:07.280
And when you do the math on that, you're like, wait, $5 a year for 20 years.

00:55:07.280 --> 00:55:08.320
I'm like, yeah.

00:55:08.320 --> 00:55:10.320
And I've never raised the price.

00:55:10.320 --> 00:55:14.159
I always tell people, whatever price you join at is the price you stay at.

00:55:14.159 --> 00:55:18.719
So when I went from 49, I added unlimited consulting and I went to 99.

00:55:18.719 --> 00:55:21.360
If you're at 49, you're still at 49.

00:55:21.360 --> 00:55:23.199
That's just a that's just a Dave thing.

00:55:23.199 --> 00:55:28.960
So I'm like, because you believed in me before, and I I appreciate the uh that.

00:55:28.960 --> 00:55:32.880
So so join the school of podcasting now before I raise the price again.

00:55:32.880 --> 00:55:36.960
Chris says the whole thing has been a giant commercial commercial, and that's it.

00:55:36.960 --> 00:55:38.480
Join the school of podcasting.

00:55:38.480 --> 00:55:39.119
Yeah.

00:55:39.119 --> 00:55:40.960
Liz Wilcox has $9.

00:55:40.960 --> 00:55:43.760
See, here's the thing.

00:55:43.760 --> 00:55:46.719
What problem are you solving?

00:55:46.719 --> 00:55:49.280
This is the other thing when it comes to pricing.

00:55:49.280 --> 00:56:01.760
Because, yeah, so if like Wiz Liz Wilcox, from what I understand, is making serious bank at $9 a month, but she's doing it in volume, volume, volume, right?

00:56:01.760 --> 00:56:03.360
Liz is great, by the way.

00:56:03.360 --> 00:56:06.960
She's she's a very unique person, but really knows her stuff.

00:56:06.960 --> 00:56:10.400
And I'm this close to giving her $9 a month.

00:56:10.400 --> 00:56:16.559
And if you want to learn email marketing, Liz Wilcox's is $9 well spent.

00:56:16.559 --> 00:56:20.960
And so you have to like, what am I solving?

00:56:20.960 --> 00:56:29.920
Because, you know, if if dad's dying from cancer and you go, I've got the cure for cancer right here, I will pay for that.

00:56:29.920 --> 00:56:31.360
I don't even know what the price is.

00:56:31.360 --> 00:56:34.480
I will sell grandma to the gypsies to you, whatever, right?

00:56:34.480 --> 00:56:36.559
Boy, there's two wrong things in that phrase.

00:56:36.559 --> 00:56:38.480
I got to get rid of that phrase.

00:56:38.480 --> 00:56:43.920
Because A, I'm selling grandma, and B, I think gypsies is not a good word anymore.

00:56:43.920 --> 00:56:48.159
Anyway, so you know, that's the thing.

00:56:48.159 --> 00:56:51.679
Why do college students pay so much money for books?

00:56:51.679 --> 00:56:53.840
Because I need that book to take the class.

00:56:53.840 --> 00:56:55.199
I will pay whatever it takes.

00:56:55.199 --> 00:56:58.159
It's awful when it's well, that might be extortion.

00:56:58.320 --> 00:57:00.800
Like your college book example.

00:57:00.800 --> 00:57:02.159
That is extortion.

00:57:02.159 --> 00:57:04.480
Let's just be really clear about that.

00:57:04.880 --> 00:57:10.480
But you know, why do people, you know, why do people pay 20 bucks for chat GPT?

00:57:10.480 --> 00:57:14.159
Why do we pay, you know, it it solves a problem.

00:57:14.159 --> 00:57:15.599
And that's usually it.

00:57:15.599 --> 00:57:21.039
When if you want somebody to pay you something, you're solving a problem.

00:57:21.039 --> 00:57:26.960
And that's either in almost always it relates to saving time or saving money.

00:57:26.960 --> 00:57:34.960
One of the two is usually in the top two, and then you get into it removes stress, it feeds me.

00:57:34.960 --> 00:57:36.400
Like, why do we pay for food?

00:57:36.400 --> 00:57:38.719
Well, because we well, again, that's extortion.

00:57:38.719 --> 00:57:43.039
And but, you know, so think go back and look at what you pay for.

00:57:44.159 --> 00:57:45.840
That's a good example though of this.

00:57:45.840 --> 00:58:00.000
Like, you know, we go out to eat, and the expectation when you're out eating, you know, hey, I could go to we have this really popular restaurant here called Pitch in Omaha, and they they have really good pizza, but it's like a $50 pizza, right?

00:58:00.000 --> 00:58:01.360
Let's just be really clear about that.

00:58:01.360 --> 00:58:08.639
I can go to Casey's, which is a gas station here that makes really good pizza too, and I get it for $20, right?

00:58:08.639 --> 00:58:16.400
And so there are times when I'm gonna spend the $50 because that's I want the atmosphere, I want the environment, that's what's gonna be value to me.

00:58:16.400 --> 00:58:17.519
It's gonna be a nice evening.

00:58:17.519 --> 00:58:19.119
I get a nice old fashioned there.

00:58:19.119 --> 00:58:21.199
I can't get the nice old fashioned at Casey's.

00:58:21.199 --> 00:58:24.079
They're not they're not selling old fashions out of the gas station.

00:58:24.079 --> 00:58:25.519
Oh, that's gonna be a good idea.

00:58:25.519 --> 00:58:28.159
Maybe not, maybe just for the passengers.

00:58:28.159 --> 00:58:35.199
But the but you know, the there are times, you know, hey, we just want Casey's pizza, and I'll fork over the 20 or 25 bucks.

00:58:35.199 --> 00:58:36.800
Nope, no problem, right?

00:58:36.800 --> 00:58:38.639
From from that perspective.

00:58:38.639 --> 00:58:43.280
So two different locations with different expectations and different sets of value.

00:58:43.280 --> 00:58:47.119
I actually like the cake, the gas station pizza a little bit better than I like the pitch.

00:58:47.119 --> 00:58:48.800
But I'm buying the atmosphere, right?

00:58:48.800 --> 00:58:51.280
When I go there, I'm buying, I'm buying that piece.

00:58:51.280 --> 00:58:55.360
Somebody said in chat, what's her face was doing nine dollars, maybe I'll do seven.

00:58:55.360 --> 00:58:56.800
No, I wouldn't go down, I would go.

00:58:56.800 --> 00:59:04.239
The other thing you can do is if you set your price too low to begin with, raising it is so hard.

00:59:04.239 --> 00:59:08.719
But it's so much easier to say 15 and it's discounted to 10.

00:59:08.719 --> 00:59:09.199
Yeah.

00:59:09.199 --> 00:59:12.960
And then you're still a dollar over, and people are like, hey, it's 10 bucks, right?

00:59:12.960 --> 00:59:15.199
Don't don't set low to begin with.

00:59:15.199 --> 00:59:22.639
Set high to begin with and discount it because it's much, much harder once you're bringing people in to bring that price up.

00:59:22.639 --> 00:59:25.760
You've set the expectation of of what it is.

00:59:25.760 --> 00:59:32.000
Easier to bring it down on temper on a temporary basis and then bring it back up from a pricing standpoint.

00:59:32.000 --> 00:59:43.199
Listen, if you're ashamed, I'm not saying you're ashamed in this case, but don't you you got if you want, you gotta put it out there, you know, and you gotta be proud and you gotta say this is worth it.

00:59:43.519 --> 00:59:46.400
Well, so many times we compare ourselves to Netflix.

00:59:46.400 --> 00:59:50.159
Well, Netflix is whatever Netflix is 16, 17 a month.

00:59:50.159 --> 00:59:51.840
How can I charge 20?

00:59:51.840 --> 00:59:57.199
Because you're delivering stuff that they can't get anyplace else.

00:59:57.199 --> 01:00:05.679
That's a that's the when you get hyper niche and you You can only get that kind of information, that's worth more money because it's solving a problem.

01:00:05.679 --> 01:00:07.199
So it's it's kind of tricky.

01:00:07.199 --> 01:00:17.679
Mark from uh practical prepping.info says he's uh used to be a wedding photographer, once paid $900 for a used camera lens and paid $1,500 for another.

01:00:17.679 --> 01:00:24.559
So yeah, so when you see these people doing that, you know, video and they're really getting it's that's an expensive hobby, kids.

01:00:24.559 --> 01:00:29.119
Dan Lefebv says one dollar given to someone online also has all the fees taken out.

01:00:29.119 --> 01:00:31.920
Yeah, so you end up getting like 60 cents out of that.

01:00:31.920 --> 01:00:33.440
So that was that.

01:00:33.440 --> 01:00:34.800
Let's see.

01:00:34.800 --> 01:00:38.960
Wait, Jim, did you rant about five dollars last week?

01:00:38.960 --> 01:00:40.800
I don't remember if you did or not.

01:00:40.800 --> 01:00:44.079
You know, the true I don't know.

01:00:44.079 --> 01:00:44.800
I'm missing that.

01:00:45.039 --> 01:00:46.000
What was my rant?

01:00:46.239 --> 01:00:47.039
I don't remember.

01:00:47.840 --> 01:00:48.800
I don't I don't either.

01:00:48.800 --> 01:00:49.920
I was in pain.

01:00:50.159 --> 01:00:50.800
Yeah.

01:00:50.800 --> 01:00:55.760
Dan says, of course, the tricky part is value means something different for everyone.

01:00:55.760 --> 01:00:56.960
Yeah, that's the tricky part.

01:00:56.960 --> 01:01:00.880
Because some people, five bucks is like, I don't know if I have five bucks.

01:01:00.880 --> 01:01:03.920
Other people, 20 is like, oh, here, have a 20.

01:01:03.920 --> 01:01:12.480
So that's that's kind of the good news, but you know, that's why marketers are a full-time job to figure out the target audience and what they will find valuable.

01:01:12.480 --> 01:01:13.039
Yeah.

01:01:13.360 --> 01:01:20.880
Dave, I think sometimes too, with that dollar amount, we okay, the the way we do our podcast limits our audience, right?

01:01:20.880 --> 01:01:27.199
The way you do it, whether it's gonna, if it's gonna be 10 minutes or 30 minutes or an hour, okay, that's gonna get certain audiences.

01:01:27.199 --> 01:01:31.679
The way you do it is gonna dictate the certain audiences.

01:01:31.679 --> 01:01:34.159
Same thing on pricing, right?

01:01:34.159 --> 01:01:37.599
What how you charge for it is gonna limit your audience.

01:01:37.599 --> 01:01:55.119
Listen, I know I know you all know this, but luxury brands, when you know, when you think about the luxury brands, right, out there, they charge more, not because they always have a better product, because sometimes it's the exact same thing as what you paid discount for, right?

01:01:55.119 --> 01:01:57.519
And sometimes it is better, but is it that much better?

01:01:57.519 --> 01:02:00.239
No, you're buying status, right?

01:02:00.239 --> 01:02:08.719
Yeah, you're wearing that whatever I couldn't even tell you what the current brands are or that because I don't care, but there are people who do, right?

01:02:08.719 --> 01:02:16.880
And and you're like, oh no, no, I've got I'm driving this, or I've got these jeans, or it's this hoodie, or the sweatshirt, or whatever, right?

01:02:16.880 --> 01:02:21.199
You're buying the status that's associated with it, and they fight hard.

01:02:21.199 --> 01:02:24.639
Luxury brands fight hard to keep their prices up.

01:02:24.639 --> 01:02:30.079
They don't apologize about them, they're always trying to get the highest price, right?

01:02:30.079 --> 01:02:33.280
Now, because of that, they limit their audience.

01:02:33.280 --> 01:02:38.880
People like me who don't give, who don't care about that stuff, I'm not their customer.

01:02:39.280 --> 01:02:41.039
I'm not buying a Gucci bag.

01:02:41.440 --> 01:02:46.880
Yeah, in podcasting, we try to be everybody's we want everybody to be our customer.

01:02:46.880 --> 01:02:50.000
In friends, you just limit it by what you do.

01:02:50.000 --> 01:02:52.159
You limit it by who you are and what you're doing.

01:02:52.159 --> 01:02:56.320
And so you you have to realize like, who am I targeting?

01:02:56.320 --> 01:03:01.119
And then don't go, don't be a luxury podcast and charge five dollars.

01:03:01.119 --> 01:03:04.719
Don't be a budget podcast and charge $99.

01:03:04.719 --> 01:03:06.000
Right?

01:03:06.000 --> 01:03:07.920
It you hear what I'm saying, right?

01:03:07.920 --> 01:03:18.159
I mean, so know who your audience is, know who you're going for, and know you're gonna limit people out in the process, and make sure your value proposition is appropriate to the folks that you're trying to attract.

01:03:18.159 --> 01:03:24.880
And there's no it's not like budget and luxury are one's easier than the other, they're both really hard, right?

01:03:24.880 --> 01:03:34.880
If you have the $99 luxury brand and you're charging five dollars, you need 20 for every one, you need 20 others, right?

01:03:34.880 --> 01:03:37.199
So it's it's it's it's hard as well.

01:03:37.199 --> 01:03:39.199
So just make sure who you know who you're going for.

01:03:39.440 --> 01:03:50.239
Yeah, Jeff C says uh Jay Klaus says everyone wants recurring revenue, but it's really hard to provide recurring value, and that's the tricky part.

01:03:50.239 --> 01:03:53.679
Yeah, so it's always tricky, you know.

01:03:53.679 --> 01:03:58.079
But speaking of people giving money, it's time to thank our awesome supporters.

01:03:58.079 --> 01:04:00.079
We really do deeply appreciate that.

01:04:00.079 --> 01:04:07.039
We realize, especially we had somebody tell us they they they had a government job and they're not getting paid.

01:04:07.039 --> 01:04:09.039
And they're like, so we got to kind of back out.

01:04:09.039 --> 01:04:15.679
So I totally understand that, but you could be an awesome supporter like many of these fine people on the screen.

01:04:15.679 --> 01:04:21.519
And if you want to, if you want real value, well then you want to join the school of podcasting.

01:04:21.519 --> 01:04:25.599
We can not only help you launch, but we can help you grow as well as plan.

01:04:25.599 --> 01:04:31.360
Because I've had more than we've I've had a handful of people that have joined the school of podcasting.

01:04:31.360 --> 01:04:32.800
I'm like, where should I start?

01:04:32.800 --> 01:04:34.239
I go, go into planning your podcast.

01:04:34.239 --> 01:04:36.079
In fact, I've been podcasting for three years.

01:04:36.079 --> 01:04:36.960
I'm like, I know.

01:04:36.960 --> 01:04:38.400
Go take planning your podcast.

01:04:38.400 --> 01:04:40.800
And they'll come on and go, man, I'm not doing this right.

01:04:40.800 --> 01:04:43.840
You're like, yeah, yeah, that's what that's why I told you to start there.

01:04:43.840 --> 01:04:49.039
Don't forget you can use the coupon code coach, and that comes with a 30-day money back guarantee.

01:04:49.039 --> 01:04:58.480
And if you just need some honest feedback, check out podcasthotseat.com where I'll check out your episode that you pick as well as your website.

01:04:58.480 --> 01:05:02.719
And if you go to ask the podcastcoach.com, that is podpage.

01:05:02.719 --> 01:05:06.239
And if you want a tripod page, well, then just go to tripodpage.com.

01:05:06.239 --> 01:05:10.159
And if you want to learn pod page, you can go to learnpodpage.com.

01:05:10.159 --> 01:05:20.639
And if you need more Jim Cullison and hey, who doesn't, then just go over to homegadgetge.com or if you want to go crazy, you can go to theaveregeguy.tv.

01:05:20.639 --> 01:05:22.639
They both go to the same place.

01:05:22.639 --> 01:05:24.239
So take your pick.

01:05:24.239 --> 01:05:26.800
Two, two ways to get more Jim.

01:05:26.800 --> 01:05:36.079
And uh it's time for our lovely Wheel of Names, where we take one of those awesome supporters who is paying $20 a month.

01:05:36.079 --> 01:05:37.119
Thank you so much for that.

01:05:37.119 --> 01:05:48.320
It's people like Jody from Audio Branding, Ralph from the I need to update your artwork, Ralph, the formerly known as Grit and Growth Business, now known as the content creator's accountant.

01:05:48.320 --> 01:05:51.119
Could be John Munts, could be Greg over at Indie Drop In.

01:05:51.119 --> 01:05:54.880
We'll spin the wheel and see what we get.

01:05:54.880 --> 01:05:57.920
And it's looking like, is it Ralph?

01:05:57.920 --> 01:05:58.719
Is it Ralph?

01:05:58.719 --> 01:05:59.119
No.

01:05:59.119 --> 01:06:04.880
It goes up to Ross Brand, who I affectionately refer to as the king of streaming.

01:06:04.880 --> 01:06:08.000
Ross Brand on podcasting is the show.

01:06:08.000 --> 01:06:09.519
Super great guy.

01:06:09.519 --> 01:06:16.480
And I know the last time I was checking out a show, he was explaining all the video streaming on Substack.

01:06:16.480 --> 01:06:18.000
And who knew that was a thing?

01:06:18.000 --> 01:06:19.199
I was like, holy cow.

01:06:19.199 --> 01:06:23.199
But Ross did, because again, he's the king of the live streamers.

01:06:23.199 --> 01:06:26.400
So thank you, Ross, for being an awesome supporter.

01:06:26.400 --> 01:06:31.360
And if you would like to be an awesome supporter, one of these buttons will actually advance.

01:06:31.360 --> 01:06:32.800
This honest, I will.

01:06:32.800 --> 01:06:34.400
There we go.

01:06:34.400 --> 01:06:49.519
If you want to be an awesome supporter, because maybe we saved you some time, saved you some money, saved you a headache, maybe we kept you educated or even made you giggle, then you can go over to AskThepodcastcoach.com slash awesome and be an awesome supporter today.

01:06:49.519 --> 01:06:52.400
So thank you to all those people that have been doing that.

01:06:52.639 --> 01:06:53.760
Greatly appreciate it.

01:06:53.760 --> 01:06:54.320
Whoa.

01:06:54.320 --> 01:06:56.239
What's going on with the video?

01:06:56.239 --> 01:06:58.000
Why am I why am I big?

01:06:58.000 --> 01:06:58.800
You're big.

01:06:58.800 --> 01:07:00.000
You are big.

01:07:00.400 --> 01:07:02.079
Uh wow.

01:07:02.079 --> 01:07:05.760
That's uh wait, let's can I do scene.

01:07:06.079 --> 01:07:07.360
Was there a scene, maybe that guy?

01:07:07.360 --> 01:07:12.320
There was a scene and I somehow go back to although I'm a little bit bigger.

01:07:12.320 --> 01:07:15.599
You're gonna drive people who have I know now there we go.

01:07:16.320 --> 01:07:22.559
We'll have to name is not where oh it's this is where I cats and dogs yard and restrict.

01:07:22.800 --> 01:07:25.039
Like you can't mess up these things, right?

01:07:25.039 --> 01:07:26.800
You can't you you can't mess them up.

01:07:26.800 --> 01:07:27.440
It's because day.

01:07:27.440 --> 01:07:36.800
We should have done we we should have done, we should could we still could if you wanted to, but your artwork for this show and for your other shows is is so good.

01:07:36.800 --> 01:07:46.639
We should have done merch for this show, t-shirts and hoodies and this like for for us in this show as we're talking about monetization.

01:07:46.639 --> 01:07:50.079
Our best because we're a personality show, right?

01:07:50.079 --> 01:07:51.039
We don't sell anything.

01:07:51.039 --> 01:07:53.920
Yeah, yeah, we're selling the school podcasting, right?

01:07:53.920 --> 01:07:55.199
I hope you all know that.

01:07:55.199 --> 01:07:56.000
That's why we do this.

01:07:56.000 --> 01:07:59.840
So that Dave can pimp the school podcasting, right?

01:07:59.840 --> 01:08:01.760
And we have good fun doing it as well.

01:08:01.760 --> 01:08:06.559
But a secondary stream for us would have been merch for sure, right?

01:08:06.559 --> 01:08:16.239
To have people wear it around, and then you could do things where people show up in different places with it and they take pictures and you reward them for that with social rewards, right?

01:08:16.239 --> 01:08:17.279
Those kinds of things.

01:08:17.279 --> 01:08:22.960
We we probably I wouldn't say we missed the boat because the boat's still there, but merch, which is hard.

01:08:22.960 --> 01:08:25.600
I mean, it's not you don't build it and they will come.

01:08:25.600 --> 01:08:27.600
You've got to, you know, you've got to do some things with it.

01:08:27.600 --> 01:08:33.279
But merch probably would have worked, could have worked well for us in this in this setting.

01:08:33.520 --> 01:08:35.119
Yeah, Rich is saying lock your scenes.

01:08:35.119 --> 01:08:37.600
Lock your scenes.

01:08:37.600 --> 01:08:44.880
What happened was I forget where Jim was, and we had I forget who it was, stepped in.

01:08:44.880 --> 01:08:54.880
It was when I was out for my neck, and I think I I unlocked it so I could change the name and then somehow accidentally moved it, and now it's cats and dogs, you know.

01:08:55.039 --> 01:08:55.600
Yeah.

01:08:55.600 --> 01:09:00.720
So I listen, I'd wear Ask the Ask the Podcast Coach merch every week if we had it.

01:09:00.720 --> 01:09:04.000
Like that would be, you know, we'd have hoodies and t-shirts.

01:09:04.000 --> 01:09:05.600
I'm not saying we should do this.

01:09:05.600 --> 01:09:06.640
This is not pressure.

01:09:06.640 --> 01:09:11.279
This is not like this is not, I'm not bullying you into doing the merch thing.

01:09:11.279 --> 01:09:12.479
It was just I was thinking about it.

01:09:12.479 --> 01:09:18.079
I was just like, you know, uh that would be an interesting with merch, you can't go cheap.

01:09:18.079 --> 01:09:21.600
Like, this isn't one of those things you go, well, we'll try it.

01:09:21.600 --> 01:09:23.039
You gotta kind of go all in.

01:09:23.039 --> 01:09:23.359
Yeah.

01:09:23.359 --> 01:09:25.680
Like have a bunch of different stuff.

01:09:25.680 --> 01:09:28.640
Then you gotta, you gotta sell the heck.

01:09:28.640 --> 01:09:33.680
Like, you guys would probably get sick of us say, hey, we got merch that's available for you.

01:09:33.680 --> 01:09:36.319
Because you can't make merch and then not tell anybody about it.

01:09:36.319 --> 01:09:42.720
You gotta remind people, like, hey, we got merch, and by the way, I'm wearing it, and some of the There you go.

01:09:42.960 --> 01:09:45.199
I don't know what domain I typed in to get this.

01:09:45.199 --> 01:09:50.880
I think it's podcastclothes.com because I remember it was hard to say clothes.

01:09:50.880 --> 01:09:53.520
It does help if I spell it right.

01:09:53.520 --> 01:09:57.840
I think that's where this runs over to my T public or whatever.

01:09:57.840 --> 01:10:01.199
But yes, you've got uh you know, school of podcast.

01:10:01.199 --> 01:10:05.279
Is there no Ask the Podcast coach shirt I need to get the logo?

01:10:05.279 --> 01:10:07.760
Especially because I've got that awesome logo from Mark.

01:10:07.760 --> 01:10:12.640
But there are a bunch of if I can get the actual link here.

01:10:12.640 --> 01:10:14.079
Yeah ta- ta.

01:10:14.079 --> 01:10:15.680
Nope, that's not it.

01:10:15.680 --> 01:10:19.039
Yeah, I will put this in the chat room.

01:10:19.039 --> 01:10:23.680
So if you want, I will I will somehow make a Ask the Podcast coach show.

01:10:23.680 --> 01:10:30.960
But most of these, I think I have them marked up like I make, you know, a dollar per shirt because they're one-up shirts.

01:10:33.600 --> 01:10:36.159
So it's not uh AI goes to college.

01:10:36.159 --> 01:10:38.960
Uh has a super chat out there.

01:10:39.199 --> 01:10:40.720
Oh my goodness, a super chat.

01:10:40.720 --> 01:10:42.399
Well, then we gotta do this.

01:10:42.399 --> 01:10:43.920
Please work.

01:10:43.920 --> 01:10:45.520
I hit the button.

01:10:46.640 --> 01:10:47.359
There we go.

01:10:47.359 --> 01:10:47.920
Yes.

01:10:47.920 --> 01:10:48.960
Yes.

01:10:51.039 --> 01:10:52.560
So thank you for that.

01:10:52.560 --> 01:10:56.800
Yes, check out Craig's show, AI GoesTocollege.com.

01:10:56.800 --> 01:11:03.760
And also, if you want to live well and flourish, you can check out live well and flourish.com.

01:11:03.760 --> 01:11:08.960
And I always remember I have to time this to where the money quits falling and I can hit the stop button.

01:11:08.960 --> 01:11:10.880
So thank you very much for that.

01:11:10.880 --> 01:11:12.239
Deeply appreciated.

01:11:12.399 --> 01:11:14.960
So well, if we're gonna do a merch though, we gotta do it right.

01:11:14.960 --> 01:11:17.920
I mean, that's like listen, you have in a store is great.

01:11:17.920 --> 01:11:25.199
We got to talk about it every week if we're gonna like you would technically need a merch segment in here, or every week, maybe it's at the end.

01:11:25.199 --> 01:11:27.600
Hey, don't forget, go out here, get this done.

01:11:27.600 --> 01:11:29.840
You can order things here, get that stuff kind of done.

01:11:29.840 --> 01:11:32.239
So I appreciate all the support in the chat room.

01:11:32.239 --> 01:11:41.680
By the way, Dave still makes all the money off this, but you know, that if we're gonna do merch right, if you're gonna do merch right, you gotta talk about it all the time.

01:11:41.680 --> 01:11:42.399
All the time.

01:11:42.399 --> 01:11:46.560
You have to have it on, it's gotta be in the shot camera shots, right?

01:11:46.560 --> 01:11:47.119
All that stuff.

01:11:47.439 --> 01:11:53.199
When I looked into this for my my book, profit from your podcast, except that's here.

01:11:53.199 --> 01:11:53.680
We go there.

01:11:53.680 --> 01:11:54.800
Profit from your podcast.

01:11:54.800 --> 01:11:55.920
I did write a book.

01:11:55.920 --> 01:11:58.960
Did people buy that?

01:11:58.960 --> 01:12:01.439
It's actually available as an audiobook now.

01:12:01.439 --> 01:12:03.680
Find it at profit from your podcast.

01:12:03.680 --> 01:12:10.479
But the people that did well with merch, either A, A, it was almost always limited time only.

01:12:10.479 --> 01:12:24.000
Get the, you know, Ow, I hurt my neck t-shirt with Jim on it, or you know, the you know, a phrase where it's like eCAM isn't working today, dog gone, you know, ask the whatever.

01:12:24.000 --> 01:12:32.000
My favorite was there was a show that was run by LGBTQ plus people.

01:12:32.000 --> 01:12:41.600
And as you might imagine, that somehow triggers some people, and somebody left them a one-star review and it just said stupid, and then it used a very naughty word.

01:12:41.600 --> 01:12:49.039
And they took a screenshot of that one-star review and put it on a t-shirt and then put their website address underneath of it.

01:12:49.039 --> 01:12:52.880
So it was kind of a badge of honor, like, yeah, we are stupid blanks.

01:12:52.880 --> 01:12:55.359
And so I thought that was cool.

01:12:55.359 --> 01:13:05.359
But there was one guy that he had, and this is where it gets lucky, had somebody in his audience that would just occasionally they would come up with a phrase.

01:13:05.359 --> 01:13:10.159
Somebody would say, I remember one there was like, and and I I don't this is so weird out.

01:13:10.159 --> 01:13:12.399
I just remember it involved a poopy banana.

01:13:12.399 --> 01:13:19.119
I don't remember why, but but they made a poopy banana shirt, and it was an inside joke to the fans.

01:13:19.119 --> 01:13:22.800
It probably got people going, why do you have poopy banana on your shirt?

01:13:22.800 --> 01:13:25.439
And then they go, Oh, it's this podcast, blah, blah, blah.

01:13:25.439 --> 01:13:28.560
But again, it was available only for a limited time only.

01:13:28.560 --> 01:13:31.199
And yeah, Rich says, fourth wall.

01:13:31.199 --> 01:13:42.159
I what I should do is talk to Alex from Podmatch because when I wear the Podmatch t-shirt, it's like, oh, it's not itchy.

01:13:42.159 --> 01:13:47.520
It's not sometimes when you get a big giant decal, it's rough and it doesn't bend.

01:13:47.520 --> 01:13:49.279
Like pod match shirts are nice.

01:13:49.279 --> 01:13:52.079
A Weber, I still love their t-shirt.

01:13:52.079 --> 01:13:56.079
So it's a matter, like you said, you want it to be good because it's part of your brand.

01:13:56.079 --> 01:14:00.319
And fourth wall, if I remember right, doesn't make bad stuff.

01:14:00.319 --> 01:14:08.079
I know there's a bunch of YouTubers that use that, but then again, you kind of go, is that because they have an affiliate program?

01:14:08.079 --> 01:14:10.000
He said, looking for his link.

01:14:10.000 --> 01:14:12.079
They do have an affiliate program.

01:14:12.079 --> 01:14:22.640
And so, but from what I've seen at least, you know, I need a pod page sweatshirt because all my t-shirts, it's getting a little cold for uh t-shirts here in Ohio.

01:14:22.640 --> 01:14:49.760
But yeah, merch is one of those things that it sounds like a great your super fans will buy it, but the the problem is because you're not buying in bulk, they're fairly expensive to make one-offs, and then you make, you know, if if you don't jack them up, because then it's like, you know, I remember I was at the Rock and Roll Hall of Fame a couple months ago, and their t-shirts were like 35 to 45 bucks.

01:14:49.760 --> 01:14:52.159
And I'm like, I like the rock hall, but no.

01:14:52.159 --> 01:14:55.760
Like, A, they weren't that great looking shirt.

01:14:55.760 --> 01:15:06.720
It was just a picture of a pyramid with little guitar frets on it, and I was like, eh, you know, so that was one more I want to give you $40 to keep this thing open.

01:15:06.720 --> 01:15:14.800
It's very much a patron kind of thought there that it was, I was it was more of a donation than I want a really cool shirt.

01:15:14.800 --> 01:15:20.319
Yeah, so Rich says, yeah, you can use a cheap shirt or a more expensive one, higher quality shirt.

01:15:20.319 --> 01:15:20.640
Yeah.

01:15:20.640 --> 01:15:23.199
Sweatshirts, you know, yeah.

01:15:23.199 --> 01:15:26.239
You know, it's uh one of those things.

01:15:26.239 --> 01:15:27.920
Have you ever tried merch for anything?

01:15:28.319 --> 01:15:28.880
Yeah, yeah.

01:15:28.880 --> 01:15:31.600
We had home gadget geek shirts for a while and they sold okay.

01:15:31.600 --> 01:15:33.199
Uh Addy Salcito.

01:15:33.199 --> 01:15:33.840
Remember Addy?

01:15:33.840 --> 01:15:34.960
Yes, yeah.

01:15:34.960 --> 01:15:36.239
So Addy helped me.

01:15:36.239 --> 01:15:38.720
That was a little partnership between me and her.

01:15:38.720 --> 01:15:41.439
She liked doing that kind of stuff, and I hated it.

01:15:41.439 --> 01:15:42.800
I hate merch.

01:15:42.800 --> 01:15:45.920
See, let's just let's just be I'm gonna just be transparent.

01:15:45.920 --> 01:15:47.039
I hate doing merch.

01:15:47.039 --> 01:15:54.239
But it would, so she was like, Oh, I would love and not the merch itself, but I hate all the back end business stuff you gotta do right for it.

01:15:54.239 --> 01:15:56.960
So I said, I don't we are she was on my podcast.

01:15:56.960 --> 01:15:57.920
I said, I don't want to do it.

01:15:57.920 --> 01:15:59.039
She's like, I'll do it for you.

01:15:59.039 --> 01:16:00.880
I said, Would you do it and keep all the money?

01:16:00.880 --> 01:16:01.920
And she said yes.

01:16:01.920 --> 01:16:04.239
I was like, that excellent.

01:16:04.239 --> 01:16:08.640
You you set up the store, you keep all the money, I'll sell the t-shirts.

01:16:08.640 --> 01:16:20.800
And so for about a year, we sold t-shirts, and then I I did, I just kind of we did it for a while, we stopped it, you know, and they sold, we sold I don't know, 50 of them, maybe 25, something like that.

01:16:21.359 --> 01:16:30.880
So yeah, and if you if you want a really good looking shirt, you know, there's a guy called Mark at podcastbranding.co that could probably help you design a t-shirt as well.

01:16:31.199 --> 01:16:35.199
Well, because you use Mark Dave, that's why I mean your logos are so good.

01:16:35.199 --> 01:16:39.439
Yeah, because you and you know, home gadget geeks, I had a designer do mine too.

01:16:39.439 --> 01:16:51.920
And so, like, you know, there's it it is when you have that kind of con when you have that kind of stock, it's not what you call it, but art, graphics, you should take advantage of them for sure.

01:16:52.239 --> 01:16:59.359
Yeah, and it's well, I love the fact that part of your logo like is your glasses.

01:16:59.359 --> 01:17:00.479
Yeah, right.

01:17:00.479 --> 01:17:02.880
Yeah, like that's that's kind of cool.

01:17:02.880 --> 01:17:08.960
And the fact that you've got a a home, it's just it's it's you know, this is one of those where somebody put some thoughts into it.

01:17:09.039 --> 01:17:13.359
So if you turn the glasses up, it's GG for gadget geeks.

01:17:13.359 --> 01:17:13.840
Right.

01:17:13.840 --> 01:17:15.600
So right.

01:17:15.600 --> 01:17:21.680
I mean, you yeah, all these little in, you know, there are these all these little hints in there of things.

01:17:21.680 --> 01:17:28.079
The uh the guy who did my logo was uh we I had him do it when he was a high school student way back in the day.

01:17:28.079 --> 01:17:34.560
He's gone on the he the the latest Wonka movie that came out a couple years ago.

01:17:34.560 --> 01:17:38.960
He he created the font for that for that whole movie.

01:17:38.960 --> 01:17:40.399
Wow.

01:17:40.399 --> 01:17:42.000
This dude's talented.

01:17:42.000 --> 01:17:43.359
Yeah, he I didn't know at the time.

01:17:43.359 --> 01:17:50.880
He was young, I mean he was still in high school when I had him do my logo stuff, and he he was looking for some additional experience, and he was a super great guy.

01:17:50.880 --> 01:17:56.000
And so we partnered together on that and he made some stuff for me, and uh, and I've used the heck out of it.

01:17:56.000 --> 01:17:56.880
So it does.

01:17:56.880 --> 01:17:57.600
That's an area.

01:17:57.600 --> 01:18:13.359
I mean, I really I really value the talent that Mark has because we none of us, nobody else, I shouldn't say nobody, not many of us have that kind of talent, and so thank goodness he is sharing that talent with the world, and he's worth every penny.

01:18:13.359 --> 01:18:18.000
Like you're gonna pay for it, but he's worth that's you know when we're talking about value.

01:18:18.000 --> 01:18:19.359
This is a good example of it.

01:18:19.359 --> 01:18:21.199
Mark is not the cheapest guy.

01:18:21.199 --> 01:18:24.319
No, he's not, he's not the budget fiver guy.

01:18:24.319 --> 01:18:31.840
He's he but everything he does is excellent, and it's it's for me, if I needed it, I'd pay for it.

01:18:31.840 --> 01:18:34.720
He and I talked about I talked about replacing my logo at one point.

01:18:34.720 --> 01:18:38.399
We talked about doing it, and I just never never got I never got to it.

01:18:38.399 --> 01:18:41.439
It was just some it's a it's a little bit of work too on your end.

01:18:41.439 --> 01:18:46.880
If you're gonna do your logo stuff, it's not like make a logo and then it magically appears, right?

01:18:46.880 --> 01:18:52.000
There's back and forth that goes on and some revisions and some of those kinds of things.

01:18:52.000 --> 01:19:00.000
So, but very much your your graphic design work is worth every penny if it's done right.

01:19:00.479 --> 01:19:07.439
Yeah, the the fun thing was this was the old school of podcasting logo.

01:19:07.439 --> 01:19:18.479
So it had a little microphone, and it had, you know, like this looks like a waffle pattern on the microphone because that would be the grill and then the font and then a little hat, things like that.

01:19:18.479 --> 01:19:29.199
The problem that I didn't think about when I originally had this done was this microphone with all the patterns on it and stuff is horrible to print on a t-shirt or anything else.

01:19:29.199 --> 01:19:34.239
And so in theory, I should have like wiped out the microphone and just used from here on over.

01:19:34.239 --> 01:19:39.680
But that's I forget, I think I paid 10 bucks for that from somebody on Fiverr, right?

01:19:39.680 --> 01:19:47.439
Not a horrible logo, but in the end, when you know, when I got to the one I'm using now, I was just like, oh, this is so much better.

01:19:47.439 --> 01:19:51.039
So, you know, you kind of get what you pay for with that.

01:19:51.039 --> 01:19:54.960
Speaking of paying for things, as we got about eight minutes here.

01:19:54.960 --> 01:19:58.479
Oh, first of all, I loved Rich just made a comment.

01:19:58.479 --> 01:20:04.560
He said Jim hates merch as he wears a Nebraska tea shirt drinking from a branded mug.

01:20:04.560 --> 01:20:14.000
And also, somebody brought up the fact that we were really impressed that uh Miss Nebraska was crying the new Miss USA and Jim didn't say a thing.

01:20:14.319 --> 01:20:14.880
I didn't know.

01:20:14.880 --> 01:20:15.520
I didn't know.

01:20:15.520 --> 01:20:19.359
Yeah, so well, let me be and let me be clear.

01:20:19.359 --> 01:20:20.399
I said this in the chat room.

01:20:20.399 --> 01:20:21.279
Let me be clear.

01:20:21.279 --> 01:20:23.520
I I hate doing merch myself.

01:20:23.520 --> 01:20:31.119
Like I don't want to, I don't want to design it, I don't want to set up stores, I don't want to have to pimp it all the time.

01:20:31.119 --> 01:20:32.560
I don't want to have to.

01:20:32.560 --> 01:20:40.640
I I definitely buy, you know, the t-shirt I'm wearing is because I ran a marathon at Gallup and we all bought these, you know, I paid for this.

01:20:40.640 --> 01:20:44.399
We all bought these really cool shirts that were, by the way, done by designers.

01:20:44.399 --> 01:20:46.239
They look good, right?

01:20:46.239 --> 01:20:54.000
And and I think on the back it says sweat like a pig, run like a fox, something like that, or run like a fox, sweat like a pig, something like that.

01:20:54.000 --> 01:20:55.680
So it's super cool, right?

01:20:55.680 --> 01:20:57.520
But and uh, and of course, yeah, Dan.

01:20:57.520 --> 01:21:02.720
I mean, this has this is this mug has great, this logo is awesome.

01:21:02.720 --> 01:21:05.119
I mean, Dan did a nice job on that.

01:21:05.119 --> 01:21:06.960
That's a really well done logo.

01:21:06.960 --> 01:21:12.720
So I love the concept of merch, and I love I love when people have great design on that.

01:21:12.720 --> 01:21:16.000
I just don't like I I don't like managing it.

01:21:16.000 --> 01:21:19.199
I don't want to do it, I don't want to run a store.

01:21:19.199 --> 01:21:24.560
Yeah, you know, that's one of the things that he said, wait a minute, Jim doesn't make any money.

01:21:24.560 --> 01:21:26.319
Yeah, I don't want to manage that.

01:21:26.319 --> 01:21:29.359
Like there's there's other reasons, but I don't want to manage all that stuff.

01:21:29.359 --> 01:21:35.680
I don't want to have Dave to say, okay, I gotta cut you a check for, you know, let's figure out how to no no no no no no.

01:21:35.680 --> 01:21:44.159
I'm here because I like hanging out with Dave, you know, and there's there's other things involved in that as well, but primarily I just want to support my good friend Dave.

01:21:44.159 --> 01:21:50.560
Like I want I want to be a good human and come out here and and I want to see Dave be successful with this.

01:21:50.560 --> 01:21:54.159
And so yeah, it's one of the reasons I was like, no, let's not, let's not do that.

01:21:54.159 --> 01:21:55.600
You just you do it.

01:21:55.600 --> 01:22:02.239
It also allows me to just on a Saturday morning, an hour before the show, say, I can't I can't show up today.

01:22:02.239 --> 01:22:03.520
I can't do it.

01:22:03.520 --> 01:22:04.720
Sorry, right?

01:22:04.720 --> 01:22:08.720
You know, so I have great freedom in that sense because because of that.

01:22:08.960 --> 01:22:12.159
Well, I will ask you in two months, because it'll be January.

01:22:12.159 --> 01:22:15.119
We always have the what I call the uncomfortable conversation.

01:22:15.119 --> 01:22:19.119
I'm like, hey, are we still good with and you'll go, you know, and then we move on.

01:22:19.119 --> 01:22:23.439
Well, I actually need to talk to you about that after the show's over today.

01:22:23.439 --> 01:22:26.319
So we're we're gonna have that conversation two months early.

01:22:26.319 --> 01:22:27.199
All right, good.

01:22:27.199 --> 01:22:32.000
You know, Steph says, How many clips of your show do you put on YouTube?

01:22:32.000 --> 01:22:34.479
I don't think it's a number.

01:22:34.479 --> 01:22:43.039
For me, I know I'm I'm now playing with Riverside, and I said, Hey, Makey, make some clippy doos, and it did, and I was like, Yeah, that one's not very good.

01:22:43.039 --> 01:22:45.359
Uh that one's uh okay.

01:22:45.359 --> 01:22:46.960
Oh, that one's not bad.

01:22:46.960 --> 01:22:52.479
So my answer there was one, because there was one that was good.

01:22:52.479 --> 01:22:58.239
So I don't think it's a matter of you know, it's you know, I it's a tease.

01:22:58.239 --> 01:23:00.720
It is the a lot of mall talk today.

01:23:00.720 --> 01:23:06.800
If you remember you'd go to the mall and there'd be a guy in the food court giving you pieces of chicken hoping you would buy the sandwich.

01:23:06.800 --> 01:23:11.359
If if I were to eat five pieces of that chicken, I wouldn't need the sandwich.

01:23:11.359 --> 01:23:12.159
That's the point.

01:23:12.159 --> 01:23:17.520
So you gotta you gotta keep some there so people you want to leave them wanting more.

01:23:17.520 --> 01:23:19.840
That's the whole point of the short clips.

01:23:19.840 --> 01:23:22.319
This is a horrible one to bring up at four minutes till.

01:23:22.319 --> 01:23:27.119
Uh, here's a hot take to pull the podcast effort versus value apart.

01:23:27.119 --> 01:23:34.800
Monetizing and drawing value from your podcast, but with no interest intrinsic goals is not going to work.

01:23:34.800 --> 01:23:35.840
I'm not sure I fought.

01:23:35.840 --> 01:23:36.960
Do you follow this?

01:23:37.199 --> 01:23:41.119
Yeah, like you know, we go can you throw can you throw it back on the screen for a second?

01:23:41.119 --> 01:23:45.279
And we go back to that concept, like the of effort versus value, right?

01:23:45.279 --> 01:23:50.000
Monetizing and drawing value from your podcast, but with no intrinsic goals, it's not gonna work out.

01:23:50.000 --> 01:23:57.199
In other words, like if you're if you if you don't have a goal in doing it, yeah, I mean it could be a struggle.

01:23:57.199 --> 01:23:59.359
I I think it's more about focus.

01:23:59.359 --> 01:24:01.359
Like, what's your focus gonna be?

01:24:01.359 --> 01:24:07.920
And if your focus is to monetize it, you've got to go about it a little bit different than if it's not to monetize it.

01:24:07.920 --> 01:24:10.479
And by the way, neither one of those is better.

01:24:10.479 --> 01:24:19.520
You can, you know, we just said I I don't monetize this podcast with Dave because my my values here are are to support Dave.

01:24:19.520 --> 01:24:21.279
That's what I want to do, right?

01:24:21.279 --> 01:24:23.279
It's it's a choice I've made in that.

01:24:23.279 --> 01:24:33.840
But if we had come out the gate and said, okay, Dave, you and I we're gonna split it 50-50 and we're gonna go at this thing like we want to make some money off of it, we'd do it completely different.

01:24:33.840 --> 01:24:36.720
I mean, it would be a different kind of show, right?

01:24:36.720 --> 01:24:41.760
Now, content may be the same, but we may do some some things a little maybe not.

01:24:41.760 --> 01:24:44.319
But yes, so I agree with that, right?

01:24:44.319 --> 01:24:49.920
And that doesn't mean it can't be just because you decide not to monetize it, it can't be successful.

01:24:49.920 --> 01:24:54.000
It can be very successful and not a lick of monetization, right?

01:24:54.000 --> 01:24:54.640
That's in it.

01:24:54.640 --> 01:24:57.119
So I think home gadget geeks is a lot that way.

01:24:57.119 --> 01:25:00.399
Like I don't, there's I do very little to monetize that thing.

01:25:00.399 --> 01:25:05.600
I have other I have other motivations of why I don't, but I do very little to monetize it.

01:25:05.600 --> 01:25:11.039
It it for me, it's brought me over the last 15 years, it's brought me a lot of great personal value.

01:25:11.359 --> 01:25:11.680
Yeah.

01:25:11.680 --> 01:25:18.960
So I I remember there was a member of the school of podcasting, and I asked him how his downloads were doing.

01:25:18.960 --> 01:25:21.359
He's like, Oh, I haven't looked at my downloads in months.

01:25:21.359 --> 01:25:25.600
He goes, All I know is I get to talk to people I have no business talking to.

01:25:25.600 --> 01:25:29.920
And he goes, So you know, it's like, so it's not always about money.

01:25:29.920 --> 01:25:44.640
It's like now those those relationships led to other opportunities, which probably led to money, but you know, SP says values, goals, focus, mission, statements, and strategy are all great topics for deliberate planning for content creation.

01:25:44.640 --> 01:25:55.439
Yeah, that's even when I was in bands, I remember I was in a country band, and we knew we weren't moving to Nashville, but we wanted to be one of the best country bands in in the area.

01:25:55.439 --> 01:26:04.079
And so we had a set thing where it had to be a song that was in the top ten within like the last five years.

01:26:04.079 --> 01:26:05.359
That was our criteria.

01:26:05.359 --> 01:26:08.640
Like if it made it to number 11, it's a great song.

01:26:08.640 --> 01:26:18.880
I'd love to play it, but it's not a top, and it just made it easy to select songs, and then we had, you know, you show up on time, we, you know, we'd always do a sound check.

01:26:18.880 --> 01:26:20.800
It's just it was just all these little things.

01:26:20.800 --> 01:26:29.119
Now it was a hobby, and we spent money to make sure we had the right equipment to sound good, but in the end, you know, it was a hobby.

01:26:29.119 --> 01:26:30.800
And in the end, did I make money?

01:26:30.800 --> 01:26:31.359
Sure.

01:26:31.359 --> 01:26:34.960
But I wasn't gonna, you know, uh quit my day job anytime.

01:26:34.960 --> 01:26:46.800
So if it it's funny, because in the 70s, you know, you made somewhere between 50 and 100 bucks a gig, and in the 2000s and 2010s, you m made fifty to a hundred bucks a gig.

01:26:46.800 --> 01:26:54.800
You know, and if you and that's why you have more people now doing in a way, kind of AI.

01:26:54.800 --> 01:27:10.880
You have uh guys that have uh they're called looping machines, and so he'll he'll hit a button and it'll record him playing some chords, and then when he lets off his his foot, it starts, it just keeps repeating, and then he'll sing over that, he'll play the guitar, so he's a one-man band.

01:27:10.880 --> 01:27:15.119
Because A, nobody A, there isn't much live music, at least in Akron, Ohio.

01:27:15.119 --> 01:27:18.800
If it was if I was in Austin or Nashville, that'd be a different story.

01:27:18.800 --> 01:27:23.680
But yeah, so anyway, Jim, what is coming up on Home Gadget Geeks?

01:27:24.159 --> 01:27:28.239
Yeah, we just talked about it, and because I don't do a lot of advertising, I took the week off.

01:27:28.239 --> 01:27:35.039
You can just do that when you're when you're so I took the week off, but uh plenty of shows to check it out to check out if you want to go out there.

01:27:35.039 --> 01:27:37.119
A couple live shows coming up that'll be interesting.

01:27:37.119 --> 01:27:38.239
You can check it all out.

01:27:38.239 --> 01:27:39.680
I said check it out too many times.

01:27:39.680 --> 01:27:42.159
HomeGadgetGeeks.com.

01:27:42.560 --> 01:27:43.680
Check it out, yeah.

01:27:43.680 --> 01:27:57.199
So uh the um this is not a thing I just do all the time, but it just so happens uh that another famous person died, and I'm doing a show kind of based on that, and I'm you talk about hot takes.

01:27:57.199 --> 01:28:03.760
Uh Ace Freely, the lead guitar player from KISS, uh passed away, unfortunately, at the age of 74.

01:28:03.760 --> 01:28:10.399
I'm now going to baby proof my house because what killed him is he fell and ended up with a blame a brain bleed.

01:28:10.399 --> 01:28:12.560
But here's the hot take.

01:28:12.560 --> 01:28:24.560
In my opinion, Ace Freely was not a fabulous, remarkably holy cow kind of guitar player, and yet he influenced millions of people.

01:28:24.560 --> 01:28:30.560
So, how is how do you influence people when you're not the absolute best in your field?

01:28:30.560 --> 01:28:40.479
And so I look into that and I was like, oh, I see some things here, why people connected with him, and how you could do the same thing with your podcast.

01:28:40.479 --> 01:28:49.039
So, and what's fun about that, it's already recorded, which means I'm gonna go spend time with my uh great nieces and nephews today.

01:28:49.039 --> 01:28:53.039
We're going to um Craniacs in Pennsylvania.

01:28:53.039 --> 01:28:59.600
I'm driving out of the state to go to a weird store that does Christmas 24 7 365.

01:28:59.600 --> 01:29:02.720
It's a giant Christmas store, and it's not even Halloween yet.

01:29:02.720 --> 01:29:03.680
That's scary.

01:29:03.680 --> 01:29:09.279
But uh, we'll be back here next week, ask the podcastcoach.com slash live.

01:29:09.279 --> 01:29:17.199
Thanks to uh Craig over at AIGOSTOCollege.com, podcastbranding.co, and based on a truesttorypodcast.com.

01:29:17.199 --> 01:29:20.479
Uh, if you're watching on YouTube, like, subscribe, and ring the bell.

01:29:20.479 --> 01:29:23.840
And no matter where you're listening or watching, tell a friend.