WEBVTT
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Ask the Podcast Coach for August 30th 2025.
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Let's get ready to podcast.
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There it is.
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It's that music.
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That means it's Saturday.
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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.
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I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only jim cullison from the average guy dot tv.
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Jim, how's it going, buddy?
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greetings, dave.
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Happy saturday morning to you.
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Happy like I think it's international pancake day or something like that wow everybody should be having pancakes today but anyway, we're here.
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We're here today, I already see that I'm rocking and rolling in the chat room.
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Good morning and happy saturday morning to.
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It is.
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And August is toast.
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It's just toast.
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It's like I looked at it and I was like, wait, like I know, it's Labor Day weekend here in the States and it's just weird to think that, like you know, new Year's Eve was like last week and now summer is over.
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It's feeling Christmas is already here, like if you haven't done your christmas shopping there's no time left.
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That's about I didn't see halloween stuff out.
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I'm like, guys, we have august, september and october and I'm like got two months till halloween and this stuff is already out what's the store that pops up in in broken down malls and shopping centers that have empty?
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oh something yeah, what's the name of that?
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you can always tell it's fall when that thing pops up and uh you're like, oh wow, the cvs went out of business and then like, oh wait, there's a store in there.
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It's, you know, halloween central.
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Yeah, something like that obviously I care a lot about it, but you're like, oh, falls on its way.
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It's football started that too this week.
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And of course, what is it?
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The pumpkin latte Pumpkin.
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spice latte Latte yes.
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Yeah, so that's always you know.
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But you know what's better than a pumpkin spice latte?
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That's it, that's right.
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Fresh cup of coffee.
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There you go, and that is brought to you by, and I'm going to bring up the slides, and they're not ready.
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Dave was doing other things this morning and we're still on the last slide.
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So I'm going to go backwards now before I hit the music, cause I want to wait where okay, yeah, there we go, that um coffee pours brought to you by our good friend Mark over at podcast brandingco, cause you know they're going to see you before they hear you and I see a lot, a lot of bad artwork that just we don't need your face.
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In many cases we don't need a microphone.
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You know, I don't know who told you that green text on a brown background or blue background is that's another one, blue and green.
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No, you need somebody who's been a graphic artist for a while, that knows what works.
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He makes really pretty stuff, whether it's your artwork, whether it's your full website, whether it's a PDF or a PowerPoint.
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He's been podcasting for quite some time, which is also an added bonus that you don't have to explain to him what a podcast is.
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You basically tell him what your show is about and he'll meet with you one-on-one.
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You're not going to get that from a guy on Fiverr and he's going to make you look amazing.
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So when you're ready to look good, go over to podcastbrandingco and tell him Dave and Jim sent you.
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Big thanks to our good friend, dan Lefebvre over there, based on a true story based on truestorypodcastcom.
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Couple weeks ago dan was in chat and he said no podcast is released on my site until it's ready, until it's time, and so last week we talked about amelia, this week we'll talk about amelia.
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It's still out there, still available for you.
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I mentioned last week.
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I love his cover art.
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He always tries to.
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He takes, you know, cover art for the movie and then makes his own version of it, which is super cool.
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Sometimes it's strikingly close, other times it's a take on it.
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If you're kind of interested, if you're thinking about cover art or art in general for your podcast, it might be worth popping out there and taking a look at what he does.
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And you can check it out today, based on a true story based on truestorypodcastcom.
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And, of course, as always, dan, thanks for your sponsorship and for just coming out and being a part of the chat room each and every week.
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Yeah, I was at the movies last night, another horrendous experience filled with gallons of ads.
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But there was one new movie called Eden by Ron Howard and it actually looked pretty good and of course it said based on a true story, and I was like, oh, as soon as I hear that phrase, now, dan, dan, just comes into my brain and yeah, the thing we were looking for is Spirit Halloween.
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Yeah, that is the name of the store that pops up.
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Spirit Halloween.
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It just seems to like.
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It seems to go in overnight Like yeah, it was a Cracker Barrel Speaking.
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That's a whole other topic.
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It was a Cracker Barrel yesterday, today.
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Spirit Halloween.
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You know.
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You're like, how did that?
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How does that happen so fast?
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They just they kind of just grow in that way.
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So anyways, yeah, do we want to talk about Cracker Barrel?
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No, no.
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That's the only lesson no, yeah, cause that's that's, that's just a big cow.
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Yeah, you know it's got all kinds of implications, that's true.
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Like we can go.
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So actually, you know what I have.
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Instead, we have voicemail.
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That's right.
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We actually got an actual question and this is from Jill from flamealivepodcom.
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She is an awesome supporter and she has this question.
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Hey Dave and Jim.
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It is Jill from Keep the Flame Alive.
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I was doing the one thing we're not supposed to do, which is look at podcast stats, and we've got Libsyn.
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I noticed something really weird this month.
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We've had a nice bump in terms of downloads, but in terms of user agents, thinkbot topped Apple Podcasts this month and ThinkBot accounted for about 25% of our show's downloads this month.
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If you compare it to last month, thinkbot was between one and 2%.
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So I had never heard of ThinkBot, tried to do a little research, didn't find a whole lot, but it seems like it's some kind of web crawler bot.
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What do you all know about it?
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And if it's a bot like, how do we think about downloads from it in terms of actual listener numbers?
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Thanks so much for all you guys do.
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I really love this show?
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Thank you, jill.
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Yeah, this is one.
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First, I would reach out to Libsyn and go hey, we got a bot and, for whatever reason, iab is not blocking it yet or whatever.
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And I tried to do some research.
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I went to a bunch of very nerdy sites and no one could either say yay or nay on, is this absolutely bad?
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Now, if it's above Apple, that to me is a humongous red flag that this is probably not real.
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Everything I read about it was it is some sort of web crawler, but like, okay, you know, google's a web crawler, so it's something, whatever it was, went a little haywire, cause I usually, if it's a bad crawler, you can find info on the internet that says, yeah, this is, this is not great, it's fake, it's whatever it is, and so I couldn't find anything like that.
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But everybody, even I, went to Perplexity and Perplexity was like, well, it's kind of a thing, it's a web crawler, but it's definitely a bot.
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Now, the thing that sucks about that is now, if you're dealing in a situation, maybe with sponsors and they want an accurate number of your stats, you have to go into Libsyn, and I think this is only available on the $20 plan.
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You have to download your stats and do it by user agent and then remove that one because those aren't real, which sucks.
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But this happens from time to time where something it is the whack-a-mole and it is the mole that got through the whack, and so I would let the guys at Libsyn know and they can go in and either tweak their system or alert the IAB or whatever needs to be done.
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But yeah, and you're not the only one, when I was researching, there were a lot of people like, hey, what is this ThinkBot?
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Because it just sounds like some sort of new AI tool, right, which is probably what it is, who knows.
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It probably is, but it was very weird and it was like hmm, so I wish it could be more help, but there's just, whatever it is, it's new and there's not enough info on it, and that's kind of the problem.
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The other thing we got another question in from our good friend, kim Kradge, and I think my answer works.
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But, jim, are you an iPhone or an Android person?
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I am an iPhone person.
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Yeah, see, I'm no help either.
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I'm an iPhone, Because she's like what is a great podcast app for Android?
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And I think she said she tried Spotify and things.
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That's what I said.
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Pocket Cast.
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I said because I love me some Pocket Cast.
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That's the one that I recommended.
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If anybody else is on an Android and knows one that works, you know there are all the.
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There's the podcasting 2.0 stuff.
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So Podcast Guru, I know, works on everything, but Pocket Cast is my favorite app period at this point, no matter what you're on.
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And the biggest thing I love about it is DR says Unite Droid Droidnoids.
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Yes, the thing I love about Pocket Cast it's a little pricey compared to other ones.
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It's like I want to say $30 or $40 a year.
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But I love the fact that I can be listening on my computer and then pick up my phone, go to the kitchen and hit play and it picks up right where I left off.
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I don't know how it does it that quickly.
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And then if I go back to my computer and forget that I have the app running and I go to the web-based version and I hit play, it picks up right where I left off.
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It's somehow always synchronizing, which would be a lot for any kind of server, but if I remember right, I think they're owned by WordPress now, so they've got some teeth behind it.
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Randy Black says Podhome just put out a new, really solid app.
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I've heard a lot about it and they have a page where they're showing Podping, which is that thing that basically is always checking or is alerting people that there's a new episode.
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And yeah, yeah, stephanie says pod news gave out premium trials last year and she's really been enjoying pocket cast.
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Jody Crangle says you can create folders and I have it for free and I use it on my desktop too.
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Yeah, it's pocket cast.
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It's in the top five.
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It's usually us, it's usually Apple, then Spotify, then Overcast and then Pocket Cast and then maybe Podbean, which is always weird.
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But Podbean Overcast is iOS only, though, right.
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That is true.
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So it's.
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Cast-o-matic is another fun one.
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It's kind of the 2.0 kind of app, but it's only iOS.
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So that's the problem is you need one.
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So for me it's Pocket Casts.
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And even if I had like I have an Android tablet, in theory I could install Pocket Casts on that on my Android.
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Hit play, listen to three minutes, hit stop, pull up my iPhone and pick up right where I left off.
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Yeah, stephanie says I might pay for it, though it's really nice.
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My favorite feature, because I'm always wanting to put bookmarks in like Ooh, I need to come back or I need to talk about this on the show or whatever.
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When I do a the podcast hot seat, I listen in.
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I find the episode you want me to listen to and then I can go in and put bookmarks where I want to give you a note about oh, this was really good.
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Oh, this was really good.
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Okay, I got confused here.
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I use that.
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Danny from Captivate checked out.
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Podhome Developer clearly doesn't know.
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Canada is a big podcast listening and producing country.
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Not in its country drop-downs.
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Oh, that's yeah.
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Hello, well, it's new, you know everything.
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Like I went and played with the oh, I forget the name of it now.
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But blueberry came out with a guest hosting thing where you know it's basically a dating app for podcasters where you, you find guests.
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And when they released it at podcast movement it wasn't bad.
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It was like every other you know guest matching service.
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But there were parts of it that I was like yeah, and I was like that is the first week of being live, so you know, you gotta sometimes give them a little bit of a break I miss the old days.
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Uh, spreaker, had you could, you could buy your own app from them, like they built this.
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They had like a templated app right and you could.
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You could buy one for for ios and for android and then put it.
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They'd put it in the store.
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You had to create a developer account, some other things to make it work.
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I think it was 100 bucks a year per app or something like that, and I did that for a couple years.
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You know I got I don't know 25, 30, 40, 50 people to listen to it that years.
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You know I got I don't know 25, 30, 40, 50 people to listen to it that way through, you know, through the app.
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But it was an option for folks who didn't.
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You know, if you have a podcast that is fairly niche-y or it's in an audience that may not be podcast app savvy like we're talking about right now.
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So this is what kind of reminded me of that.
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You know, if my mom wanted to listen to the podcast, you know you're like, well, you go buy pocket casts.
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No, my mom's not going to pay for pocket casts, right?
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Or you know, even even on iOS it's a little bit easier.
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On Android it's kind of a nightmare to find the right you know, to find the right podcast app.
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So it was it.
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For me it was.
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Was it worth it, I don't know, but it for me it was.
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Was it worth it, I don't know, but for me it was interesting to have my own app.
00:13:47.936 --> 00:14:05.532
And that may be something depending on how big your podcast is, how much money you want to spend, but that may be something where you consider having someone write an app for you and the podcast gets embedded and then you could also deliver other things to them that way.
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So again, depends on your audience, depends what you're trying to do, it depends on the community you're trying to make.
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Certainly, we live in an age where making an app is not that hard anymore and you can probably pay somebody to do it pretty quick.
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So it'd be a consideration, I think, maybe.
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Yeah, we don't talk about that very much of having your own app for your podcast where people could go in and listen to it.
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We spent a bunch of time at Gallup talking about this.
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We haven't done it yet, but it might.
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For you, it might be worth it.
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So take a look at it, think that through, instead of you know again just giving you would.
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You could just deliver the podcast through it, but I think you'd want to deliver other things as well to keep the audience engaged in what they're listening to.
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So just another option.
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Yeah, rich Graham says can Pocket Cast do playlists?
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What they do is you make folders and then what's cool is you can say this podcast is in my marketing folder and then I can go into the marketing folder and easily see what shows have new episodes.
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I don't know, that's because I liked Castmatic and the other one that's always number three that I can't remember Overcast.
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I like their playlist ability.
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But folders kind of work like that, the thing I like, because I wasn't.
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There seems to be two schools of thought.
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Either you have playlists or you have a queue, and so with Pocket Cash you kind of have folders and I believe if I'm in the marketing folder and I click on a marketing episode, I think the next thing that come up will be another.
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You know something from that folder, so that acts like a playlist.
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I need to double check on that, but I have.
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You can go into a folder and say, hey, when this one comes out, download it.
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And then there's a next level that says add it to the queue, basically add it to up next.
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And so if you're kind of my top string like I must listen to this episode, it goes into the up next queue and then, if that ever runs dry, and it does occasionally, but not very often.
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I will go into, like, what am I in the mood for?
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Oh, let's go listen to politics.
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I'll go listen to Jen Briney Actually, jen Briney's in the up next one, but you get the idea.
00:16:11.005 --> 00:16:12.407
So it's a little bit of both.
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But I just you know, for me I'm really picky about apps and I liked Overcast for the longest time.
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I went back after they rebranded well, not rebranded, but redid their interface and I was kind of like and the fact that Marco is kind of a weird dude, he won't, he had the link for the funding tag, so there's a little dollar sign, you could have people go to your PayPal, and then he took it out because he was afraid of Apple.
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And then the whole Apple thing went through, where now you know, different courts have kind of stopped them from taking, being so aggressive on things, and I'm like, good, so Marco's probably going to put the funding tag back and he hasn't, and he's just he's, it's his app, he can do what he wants.
00:16:55.289 --> 00:16:58.288
But it was just a guy who was like you know what.
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And then I went to Castomatic, which is so close to Overcast, that I thought Marco had a lawsuit ready and that one was fine, except occasionally it would just pause.
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You'd be in the shower and you're like listening to you know Pod News Week of Review, and all of a sudden it just stopped and you'd be like and finally I learned I could say hey, woman on the iPhone, resume Pocket Cast, and that would do it.
00:17:28.432 --> 00:17:29.053
But it was just weird.
00:17:29.053 --> 00:17:30.306
It would just stop for no reason.
00:17:30.306 --> 00:17:35.813
And this is after I like all my episodes are downloaded.
00:17:35.813 --> 00:17:37.265
I'm like I don't want to have to stream anything.
00:17:37.265 --> 00:17:37.926
Put it on my phone.
00:17:37.926 --> 00:17:38.730
I got plenty of room.
00:17:38.730 --> 00:17:42.049
Daniel says Marco never actually supported the real funding tag.
00:17:42.049 --> 00:17:46.151
He had a custom thing that would figure it out before the funding tag even existed.
00:17:46.151 --> 00:17:49.207
Yeah, that's why I always thought it was weird that he had this thing.
00:17:49.207 --> 00:17:55.471
He loved the idea and I'm like well, now that there's something built into the namespace, you know.
00:17:55.471 --> 00:18:00.807
Yeah, dan says you can create a filter in PocketCast that function basically like a playlist.
00:18:00.807 --> 00:18:01.250
There you go.
00:18:01.250 --> 00:18:03.223
So it is the best of both worlds.
00:18:03.223 --> 00:18:05.770
So hope that helps, kim.
00:18:10.759 --> 00:18:12.666
I wanted to share something I got to hang out with awesome supporter Shane Whaley.
00:18:12.666 --> 00:18:31.507
I was at the Content Creator Expo in Cleveland this week, which was interesting because I just got home from Podcast Movement, spent a couple nights in my bed and then last year I did the thing where I would drive home at the end of the night and then wake up really early to drive back and then you'd stay for the party and then I was like that killed me.
00:18:31.507 --> 00:18:38.422
So I stayed in Cleveland but Shane was telling me about readwiseio and what this is.
00:18:38.422 --> 00:18:46.233
If you're a big Kindle reader, which I am, it will take your highlights and email them to you.
00:18:46.233 --> 00:18:50.246
In fact I have one on my screen here and so it's.
00:18:50.246 --> 00:18:59.173
And this is free, they have a free, they have a paid version, but like from Pat Flynn's book Superfans with your audience and make them feel special.
00:18:59.173 --> 00:19:01.526
So these are just things I've highlighted.
00:19:01.686 --> 00:19:09.807
Alone in the desert then with a quarrelsome complaining wife that's from the one in your Bible, the Christian atheist.
00:19:09.807 --> 00:19:12.060
So stop worrying and taking advantage of what he's offering.
00:19:12.060 --> 00:19:12.982
Do what you can.
00:19:12.982 --> 00:19:16.901
It's a bunch of Jesus stuff and that'll turn people off like nobody's business.
00:19:16.901 --> 00:19:22.142
But it's basically saying but here something from our buddy David Hooper from the Big Podcast book.
00:19:22.142 --> 00:19:36.612
If you're concerned about keeping up a release schedule, but not sure there are enough quality guests to interview on your podcast, either change your release schedule to something you can deliver on or learn how to do solo or co-hosted episodes that don't require guests.
00:19:36.612 --> 00:19:40.509
And so it's kind of a I don't know what's.
00:19:40.509 --> 00:19:40.911
At the bottom.
00:19:40.911 --> 00:19:49.671
You have 27 days left of your ReadWise trial, so I'm not sure what happens when the free version is over.
00:19:49.671 --> 00:19:59.863
But Shane was just saying it's so cool because you're like oh, I totally forgot about that book, or it keeps it, basically reinforces what you've learned, because you kind of forget about it.