WEBVTT
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Ask the Podcast Coach for September 13th 2025.
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Let's get ready to podcast.
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There it is.
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It's that music.
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That means it's Saturday morning.
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It's time for Ask the Podcast Coach, where you get your podcast questions answered live.
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I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only jim cullison from the average guy dot tv.
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Jim, how's it going, buddy?
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greetings, dave.
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Happy saturday morning to you.
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Always good to be with you on saturday.
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And the lover boy song everybody's working for the weekend has never been stronger than yeah, thank goodness we got to the weekend.
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I played that in a band many moons ago.
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We're here for this.
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We made it to Saturday and Mike, if you've seen Mike Reno, I'll give him credit the lead singer of Loverboy.
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For those who are like what's a Mike Reno?
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He still goes for the high note in Take Me Loose and eventually gets there.
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It's not pretty and it kind of sounds like somebody strangling your dog, but I got to give him credit.
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Um, but if you strangle your dog, you know what will fix its uh, its throat?
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Yeah, a little bit of coffee.
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A little bit of coffee, absolutely.
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I'm out of whack.
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Hold on, give me a second.
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I didn't have it ready.
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Okay, here we go.
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There you go, and that coffee pour is brought to you by our buddy, mark, over at there.
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It is podcastbrandingco, because they're going to see you before they hear you, and I've used Mark for a lot of my artwork and anything you need that's going to be public facing.
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Well, you know you want it to look good.
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In fact, a recent study said that 41% of people will give a podcast one shot.
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That's it, and if you don't make a good first impression, you're out and Mark is going to help you with all your visuals and your branding.
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If you're like I'm not sure what branding means, well, that's what Mark does, so hire him.
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He's a podcaster and an award-winning graphic artist, and so he understands podcasting.
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He's going to sit down with you one-on-one, figure out what your show's about and then make artwork.
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That's just amazing, and if you need a whole website to go with that artwork, even better, because he's the guy that does it all.
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When you're ready to look good and make a great first impression, there's only one place to go, and that's podcastbrandingco.
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Tell him, dave and jim sent you why would you want to hold the phone?
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The phone's the best part.
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Yeah, thanks to our good friend, dan lefebvre over there.
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Based on a true story, based basedonatruestorypodcastcom and, as Dan has said in the chat before, no podcast is released before it's time.
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So this week still out there Young Guns 2.
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If you didn't get a chance to catch it last week, catch it this week.
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Available for again.
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I love Dan's artwork.
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If you want to get a good look at creativity and the artwork for the podcast, check it out today.
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Based on a True story, based on truestorypodcastcom.
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And, as always, dan, thanks for your sponsorship and some delicious coffee yeah he's, he's got a great look.
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Talk about somebody making a good first impression oh yeah his artwork is always.
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It's not a one and done, he's got.
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He does that.
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You know he does the album art, the original album art.
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Yeah, he's got his own art for it, his own rendition, his own take on it.
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A great way of thinking about how to do album art or, you know, even episode artwork creatively.
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So good, good, good on you.
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Dan, yeah, I got a fun question here.
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I think people are overthinking it a bit.
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Yeah, I got a fun question here.
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I think people are overthinking it a bit.
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He or she says help me think outside the box to find guests for my very small new show.
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It says I've been reading and following what people suggest here on Reddit for using the guest subreddit and approaching people in my niche to find guests.
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I host a solo podcast made up of my stripper stories, so I'm assuming this is a she.
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Then maybe you never know there are male strippers and would love to interview fellow dancers enthused customers.
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Boy, there's a, there's.
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Hey, I want to interview.
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Yeah, me, I, I love candy.
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You know ginger's the best different types of service industry folks, club staff and adult industry professionals on my show, which could be fun.
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I figure my best bet is to message other small podcasts and either do an exchange with a dancer podcast or, better yet, find small podcasts that are niche adjacent.
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This approach has been pretty tedious.
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It's obviously much easier to search and find large podcasts than small or very new ones.
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So my two questions are is this kind of tedious to be expected or am I just a crappy researcher?
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What's been working well for finding guests for your small and or new podcast.
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Thanks for reading.
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Curious to hear your thoughts.
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Now call me crazy, jim, but if I was looking for strippers, where could I find strippers?
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Yeah, well, that was my whole point.
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People are overthinking this.
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They're like I don't know how to find.
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I'm like I don't know.
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Go to the bad part of town.
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There's probably a few clubs where people dance around in less than normal clothes and go.
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Hey, I do a show for strippers.
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Want to be on my podcast, you know.
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So I mean listen, listen in general, as we just think in general about, especially in the niche, right, finding, finding your community.
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Let's, let's let's put it that way finding your community out there.
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Yeah, it's tedious, like especially the, the, the, the smaller, the you know, the tighter the niche, the the harder it is.
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And so you've, yeah, you're gonna, it's gonna be a struggle, you're gonna have to do some, you're gonna play some groundwork.
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That my advice always has been to podcasters who are looking who do the guest thing right.
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You know two, two things I always say with this.
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One is, when you find a good guest, make invite them back.
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You don't have to have an original one and done you know kind of thing.
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Oh well, you were on six months ago, you can't be back on again.
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My listeners won't know if they were good.
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Have them back on, right.
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So make sure you're reusing your good.
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You know your good, your good guests.
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And then two, with guests, make sure that you, when you find a good one, ask them hey, who do you know that I should be right.
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You know that I should be interviewing who should be on my show, who would you recommend?
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You know you're not selling things to them, you're just going to call them up and invite them on the show.
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So I think that's you grow your network in those two ways Keep the good ones that you have and then start using the folks that you have on there, and then and I guess maybe three would be there's plenty of podcast services right Now.
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To be honest, dave, they don't have everything Like I've.
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I've tried using both the big, the big ones, and you know for what I'm looking for, the kind of guests I'm looking for.
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I haven't really had that great of luck with them.
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Right, listen, they're great.
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They're great If you're doing a leadership podcast, if you're doing a, you know.
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If you're doing you know there's a.
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There's a couple of topics out there that are super hot, that I'm just not in that space, but so there's services as well.
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So that's what.
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That's what I would say I would like you got.
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You know, make sure you're taking care of the ones you have.
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It's just kind of like life right, make sure they take care of the friends that you have, and then ask those friends hey, who else do you know?
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Like, who else should be on here?
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And I think you got a good, I think you have a good run at it that way.
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That's it.
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I could do this weird transition, and you know who likes strippers Todd Cochran.
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Actually, I don't know that for sure.
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Dave, what is wrong?
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With you this morning I have the weirdest transitions in my life here.
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No, I'm trying to keep it light and fun.
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I know, but yeah, we did lose Todd on Monday and that literally stopped me dead in my tracks.
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I was Mike Dell, was nice enough to call me.
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What was weird about that is I didn't have Mike in my phone.
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So twice in the morning, this wireless, this unknown wireless caller, calls me and I'm like I don't know about you, but I'm I.
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Right now I have a lot of people who keep calling me, asking me to sell a house I do not live in.
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They're like is this Dave?
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And I'm like yeah.
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And they're like, yeah, I'm calling about the property on Beachwood.
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And I'm like, yeah, I don't live there, nor do I own that house.
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So, whatever list I'm on, could you please take me off?
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And they're like, oh, I just bought the list, I don't run it.
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I'm like, oh, great, wonderful.
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And so I thought it was one of those guys and it was Mike Dell and he just said, hey, I got some.
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Cause it's weird.
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I was like hey, mike, what's up, you know?
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And he's like oh, I got some bad news for you.
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And I'm like, oh, and I literally just stopped walking.
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I was like what?
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No, because I just saw him, like three weeks ago, and he had dropped 30 pounds.
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He looked great and you know I was like, wow, we got lots of questions in the chat room.
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Wow, that was a very Dave thing to do Right in the middle of talking about Todd.
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I went squirrel, but it's just one of those things where you know somebody's there and then they're not, and I guess he had a blood clot of some sort.
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I don't know what causes blood clots and you know, when those things make it to your heart there's not a you know, no.
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No, your lungs, or your lungs, yeah.
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Yeah, this happened to my mom.
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She had fallen.
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And then they put a.
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They put a brace on her knee and then she flew.
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When she got off the plane they took the brace off and that's when the blood clots were released.
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She now she's.
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She luckily survived it.
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She was never the same, but that's a that's a tough deal.
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Yeah, we think about, listen, we think about the contribution that Todd made, by the way.
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Appreciate, you know, todd and Adam and Mike, and and those guys Rob Greenlee yeah, todd and Adam and Mike.
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And and Rob Greenlee yeah, rob Greenlee, getting together.
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Man, that was.
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There were times at the very end they played Rob and Todd from the last new media show, and you know.
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So Todd's like, all right, I'm Todd Cochran, we'll see you next week.
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And then you're like, it just was like, oh yeah.
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Yeah, you never know, right, you never know what going to.
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That's always the lessons in these.
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Right, we do these things and you think, oh, I'll do it tomorrow.
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Well, maybe not, right?
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I mean, there's some good opportunities in thinking, why wait till tomorrow what you can do today, if it's that important to get it kind of done?
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But listen, we have to live our life with planning too.
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You can't just live.
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I mean, if you try to just live every day to its fullest, I mean, that's not sustainable either.
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You need rest, you need to eat correctly, you need some of those things Well.
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I've already lost weight thanks to Todd.
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I was like okay, time to get back on the treadmill, you know, time to stop eating junk, you know?
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I think one of the things one of the things I take away from that from from from what, from Todd's life and what he did is he genuinely cared about podcasting and podcast oh man, yeah, genuinely cared about people in the, in the sense that he wanted what was best for them in podcasting and he wouldn't take crappy deals for podcasters, and he was always standing up for the podcaster sometimes to his detriment, right and and.
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But he, he didn't care, he, he stood in the gap, he did his job, he, he was always there, he was always consistent, he never missed things, like he was always at all these events.
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He was, I mean, he was just, you know, he, uh, you know, appreciated his service for the navy as well as a service to podcasters.
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And he, he was just he.
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He said what he believed and he did what he said.
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Yeah, man, that's not that's, there's not a lot of that.
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I mean it's not a lot of that.
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I mean it's not a lot of that today.
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And I just appreciated him and his commitment to it.
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And he leaves a big he lives a big gaping hole in the podcast space for sure.
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Craig said I was listening to the latest episode of the new media show and when he heard the tragic news and he goes, I felt like I lost a friend, even though I never met him.
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Yeah, yeah, yeah, it's my my favorite thing to hear Todd say was you know, I probably shouldn't say this because I knew whatever was coming was going to be a doozy.
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He was.
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I'm sure he kept his secrets, but there were many that I was like okay, it rhymes with right, grow soft, but I'm not going to say who it is.
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And you're like okay, so Microsoft did what you know, it's like so, but he was, and I mean I actually got it off eBay.
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It's, it's on its way here.
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I bought Todd's book.
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It was the very first book on podcasting and it doesn't mention iTunes because it wasn't in iTunes yet.
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I mean it was the first book on podcasting and you know he, it was funny because I mean I was in that meeting when all these media hosts got together and said, hey, if we all got together and rolled out this podcasting 2.0, like if we all picked one feature and then we all did it, then the apps could do it and then we rolled out another feature.
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You know, then this would.
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Todd saw where it's not going to work.
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Not because people can't work together, but you have different levels of tech debt and some hosts can move faster than others.
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And so Todd came out of the gate with like, ok, here's seven new features for Podcasting 2.0, knowing that that would be a little more of a burden on the support staff, because it wasn't that easy, but still not that easy to do the whole streaming Satoshi thing and all that.
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He was just the first company that publicly stated we're raising our prices, you know, and that's not, nobody wants to hear that.
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But he also, again, was very transparent, said well, look, I've got a staff that gets health benefits and you know, the minimum wage has gone up and it's like all these things, and they haven't raised their prices in 20 years.
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They hadn't raised their prices and nobody wanted to move first.
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And Todd was like well, we got to do what we got to do.
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So you know it's.
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He did a lot of firsts, you know, and was always.
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You know, we all kind of joke about being an old curmudgeon and I will take that moniker.
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I agreed with everything Todd ever said.
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Most of the time there's there's a fun statement.
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I agreed with Todd all the time, most of the time.
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But when it comes to open RSS, me and Todd were, we're buddies on that.
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When it comes to open RSS, me and Todd were buddies on that, yeah yeah.
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The other thing about Todd is, you know we're all kind of joking because you know, Todd was a little rough around the edges but on the inside he was.
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I don't know what kind of candy is hard on the outside and gooey on the inside.
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He's like I don't know an M&M or something.
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But when you sat down and talked to the guy nicest guy on the planet he, you know a little unfiltered and but but the beauty of that is that was just Todd being Todd, like he wasn't, you know, and he'd be the first to say that he didn't have a voice for radio.
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And he in fact I think James Cridland played a clip where he's like, look, I butcher the English language.
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And he's like, look, I'm just some guy that you know I did the Navy.
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And he's like, if I can do this, anybody can do it.
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And so, yeah, it's.
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And the other thing that it.
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That for me is I think I had it might've been Gordon Firemark or somebody on about what happens if you die, like what happens to your podcast.
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And I remember that was like probably two years ago, if not more than that, and I was like, yeah, I probably should do something.
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And then when my buddy, neil Galarte, died, about probably a little over a year ago, I was like, yeah, I probably should get that in place and I still don't have that in place.
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So that's actually one of the things on my my, if nothing else, I just need to put a.
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It's funny because I'm in the.
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This was my parents' bedroom growing up and I'm pretty sure my brother could figure out that if Dave has a will, it's going to be in that closet on the left-hand side, because my dad would remind us every time I went to his house hey, you know like he's nowhere near dying.
00:16:27.350 --> 00:16:36.788
It was like, just so, you guys know, in that closet upper and you know like he's nowhere near dying.
00:16:36.788 --> 00:16:40.460
It's like, just so, you guys know in that closet upper and he'd make us here's the box and like, okay, so I'm gonna put whatever I have there, so my brother or whoever can figure it out.
00:16:40.460 --> 00:16:41.844
But uh, it's one of those things we need to, you know, to figure out.
00:16:41.844 --> 00:16:43.268
So there you go.
00:16:43.268 --> 00:16:44.650
Well, which makes sense.
00:16:44.730 --> 00:16:50.592
Todd was like a tootsie roll, yeah kind of crunchy, but you know, sweet and gooey on the inside Because he cared about everybody.
00:16:51.114 --> 00:16:51.434
He did.
00:16:51.434 --> 00:17:05.068
He did genuinely, and we're thinking about his family and all those around him and, of course, our friends over at Raw Voice and Blueberry, and certainly they have lost their leader and he's going to be.
00:17:05.068 --> 00:17:06.694
He'll be a tough, like always.
00:17:06.694 --> 00:17:10.832
Everybody's tough to replace, but he was such a giant.
00:17:11.724 --> 00:17:19.546
And on that, blueberry obviously will miss Todd, but it's not like they're going to fall away and crumble Like you know.
00:17:19.546 --> 00:17:21.372
They have people in place to.
00:17:21.372 --> 00:17:36.526
You know there are I'm not sure, because I think there were four or five people Like that wasn't VC funded, there were a bunch of people that threw the money in the pot and they just like, hey, we need a coder, we need a, we need an accountant, we need a lawyer, you know.
00:17:36.526 --> 00:17:41.237
And so they found a bunch of people you know, and so they'll, they'll be fine.
00:17:41.237 --> 00:17:44.209
Yeah, here we go.
00:17:44.910 --> 00:17:46.412
Randy Black says I'm not.
00:17:46.412 --> 00:17:47.433
Let me read this here.
00:17:47.433 --> 00:17:50.619
He says some feedback from the Lattice School of Podcasting.
00:17:50.619 --> 00:18:07.135
So I put out an episode that I had from Todd from 10 years ago when I was the head of the New Media Expo, and a lot of people have said that it's interesting because that was 10 years ago and a lot of what Todd said there is still absolutely true today.
00:18:07.135 --> 00:18:10.325
So Randy says you can make content that's remarkable.
00:18:10.325 --> 00:18:12.252
That isn't remarkable for a good reason.
00:18:12.252 --> 00:18:14.369
Bad can still be remarkable.