July 18, 2026

What's one piece of podcasting advice that turned out to be completely wrong for you?

Send us feedback/questions via Text

Today I'm joined by Jennifer Longworth from Bourbon Barrel Podcasting (she's an editor who has been doing this for 10 years). We talk about advice that people give that may not work for you. We also talk podcast events, series and more.

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Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?
Video Version (unedited)
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
http://www.theaverageguy.tv
Fix My Podcast
https://www.fixmypodcast.com

Jennifer's Book Build a Strong Podcast

This week's awesome supporter is Greg from the Indie Drop-in Network. Connecting listeners with amazing independent creators/ Submit your show at https://indiedropin.com/

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00:00 - Introduction

00:36 - Jennifer Longworth is Cohosting Today

01:35 - Sponsor: PodcastBranding.co

02:51 - Sponsor: Based on a True Story Podcast

03:45 - What podcasting advice turned out to be wrong?

06:28 - You have to be completely original

11:32 - Shouldn't you be a bit more than yourself on mic?

15:28 - Do you start a new show for a limited series or add it inside your long-running show?

19:10 - How to decide what to talk about

20:55 - Sync licensing and podcasting advice

23:26 - Favorite podcast host

29:10 - Which media host is the best to choose?

33:49 - Has Podcast movement lost its way?

35:45 - Favorite kind of podcast event

40:42 - Awesome Supporters

41:03 - Join the School of Podcasting

41:29 - Try Podpage

42:01 - Home Gadget Geeks

42:11 - PodIndy.Com

42:52 - Featured Supporter: Greg from IndieDropin.com

43:40 - Get a Shout Out!

44:21 - Audio interface or USB mic for a new cohost?

49:30 - What's the reason for going to a podcast conference?


Dave Jackson: Ask the podcast coach for 07/18/2026. Let's get ready to podcast. There it is. It's that music that means it is Saturday morning. It's time for ask the podcast coach where you get your podcast questions answered live.

I'm Dave Jackson from the school of podcasting. And joining me right over there right over there

Jennifer Longworth: No. No. Other way. Other way. Way.

Dave Jackson: Is Jennifer Longworth from Bourbon Barrel podcasting. Jim is out on special assignment, and, I was thinking, who could I get to fill his shoes? And I always like to, kinda mix things up, and and I just thought I need somebody who knows podcasting, who is not going to spread a bunch of nonsense. And, you know, you are the author of the book, build a strong podcast as well as well as there you go. And I was like, let's bring Jen on.

So, Jen, thanks for coming on the show.

Jennifer Longworth: Well, thanks for asking. I'm delighted.

Dave Jackson: Yeah. 1 of the things we do here do you are now it's funny because, you know, the Bourbon Barrel podcasting, if I ask, are you do you drink anything in the morning? That could be a whole different kind of show.

Jennifer Longworth: That'd be fun.

Dave Jackson: I think this could be

Jennifer Longworth: but we coffee.

Dave Jackson: Just co there we go. Well, that, we love coffee here, and, that particular pour of coffee is brought to you by our good friend Mark over at podcastbranding.co. He said pushing the button. If you need artwork, if you need a website, if you need business cards, if you need, I don't know, a T shirt design, anything that you're gonna put in front of your audience. I'm here to tell you, Mark is the place you wanna go.

Why? Because if you're watching the video, most of these artworks are mine. I'm a repeat customer of Mark. And what he's gonna do is he's gonna sit down with you, kinda have you tell you tell him about the show because, look, he's the marketing guy. You're the podcast guy.

So you tell him about the vibe, who your audience is, what you're looking for, and then let him do the marketing part and come up with a great design that's gonna really just make you just it's chef's kiss moment. Just that's exactly what I was looking for. He's got 30 years in graphic design. He's also a podcaster, which is a huge bonus. And if you need more, he's Canadian, so he's polite.

He's helped hundreds of podcasters. So when you're ready to look good, there's only 1 place to go, and that is podcastbranding.co. And if you're looking for a new way to watch a movie, I highly recommend, Dan's based on a true story podcast at basedonatruestorypodcast.com. If you've ever watched a movie, the screen goes black, and the white letters appear on the screen that says based on a true story. Well, Dan is the guy that's going through.

So it's it's kind of history and entertainment and movies put together. It's like peanut butter and jelly. I'm here to tell you, and you'll find out that maybe the movie embellished a little or maybe, wow, they embellished a ton. Check it out based on a truestorypodcast.com. And, Dan and Mark, both thanks for your sponsorship.

We also have, of course, you know, we have our good friends in the chat room. The

Jennifer Longworth: world's greatest chat.

Dave Jackson: And, we thank for everyone for showing up this weekend. We've got a fun question that I thought we could start off with, and that is, on Reddit. Somebody asked, what's 1 piece of podcasting advice that turned out to be wrong? And I like the fact that he said for you. Oh.

Because 1 person's advice might, you know, not work for you, but it works for somebody else. Can you think of any, Jen, that's just bad podcasting advice?

Jennifer Longworth: In well, when you have someone give you too much ideas of theirs that you should do in your podcast, it kills your podcast real quick. So I'm like, I'm thinking specific. Someone's like, oh, in your podcast, you need to do x y z, and then you listen to them and realize you don't care about x y z. Yeah. And then I'm like, I don't even have that show anymore because I listened to somebody else's advice.

And so it was like, you should do this instead of you care about this.

Dave Jackson: Right. I see that a lot with in YouTube circles. They'll be like, go into they call them outliers. So if somebody somebody normally gets, let's say, 1000 views, and all a sudden they had this 1 video that had, like, you know, 7,000 views. They're like, that's an outlier.

So what you do is you go over and look at that video and then make your version of that. And I'm like, yeah. But what if what if you don't wanna talk about that? Yeah. And then let's say you do that and it does go viral.

Well, congratulations. You're now that person. You're the per whatever that topic was, I hope you, you know, I hope you pick something you like talking about because now everybody's like, oh, that was great. Give me more of this topic that you really don't care about. And I'm like, that's that's not gonna work.

So

Jennifer Longworth: it's crazy. Gotta have something you you're passionate about, you care about, that you can talk about for more than 10 episodes. Yeah. If not just if you have 1 thing I like to tell people, if you have 1 thing, just be a guest. Don't start a Yeah.

Dave Jackson: That's it.

Jennifer Longworth: A guest.

Dave Jackson: Yeah. I saw somebody else on Reddit this morning that they were coming in, and I always the the 1 that always makes me kinda twinge a bit because they were asking about starting a podcast. Mhmm. And they said, oh, what's the most popular niche? And I was like, well, if that you know, true crime probably right now.

And I go, but if you're not into true crime and, like, don't start a podcast. And it anytime I see that, like like, the worst question is, what's the topic I can talk about? Do the least amount of work and make the most amount of money in the shortest amount of time. I'm like, no. Don't don't start a podcast.

Yeah. Here's 1. Working Cows says you have to be completely original. My show has followed the format of the Tom Wood show for almost 9 years. Well, absolutely.

We're all I mean, I'm an old musician. We all are inspired. We don't we don't steal. We are inspired by other people.

Jennifer Longworth: Right.

Dave Jackson: You know, because there are only so many formats of shows. Right? You've got you've got the interview, and an interview could be, you know, just 2 people talking, or you could take those and go NPR style and and hack it up that way. There's solo shows. There's and even we were talking earlier about, roundtables.

Those are kinda tricky if you want everybody to talk. But, I mean, doing a completely original show, that's that's a that's a tough order.

Jennifer Longworth: Yeah. I host a show for my church called Mary Queen Stories Living Our Mission.

Dave Jackson: Okay.

Jennifer Longworth: And I totally was inspired by 1 of my clients, which was Capital Stories. I mean, I even borrowed the name. Yeah. But they don't podcast anymore, so I'm like, I'm safe.

Dave Jackson: Yeah. Yeah. That's it. It's tough. And and if you try to do something that's completely original, I think you could actually stop you from starting a podcast.

I, I went to a concert last weekend. 1 of my favorite bands, Kings x, luck I ended up standing basically in the 3rd row. Nice. And what was interesting is every guitar player has pretty much the same fretboard, the same 6 strings, and the same 5 fingers. And yet this guy somehow I definitely heard a little Jimi Hendrix influence.

And I and then so you you put all these ingredients into 1 guitar player, and a lot of it is their hands. It's it's weird. I've I've learned more about that. But just the fact that he he didn't move his hands a lot and and yet which I could do, but it sounded completely like him. Like, there was no like, his name is Ty Tabor.

And I was like, wow. That's weird that I'm watching him do this, and it kinda looks like he's playing the same thing I would play, but it wasn't. There was just enough. Yeah. Here we go.

Cast, Chris Stone says he is amazing. Yeah. And he makes it look really, really, really easy. And but it just he has this weird Middle Eastern thing, and you're like, great, Dave. What does this have to do with podcasting?

Exactly what Dan is saying here. Be yourself. So that's why we're all even if we talked about the same subject, I always think about this. Mhmm. How many channels of news do you have at night where you are down there in Kentucky?

Jennifer Longworth: Well, 2 of them just merged, so I don't even know. Like, I'm like, are you all still separate, or are you to get 4 maybe?

Dave Jackson: Yeah. I was gonna say

Jennifer Longworth: 3 or 4.

Dave Jackson: Because it's usually ABC, NBC, CBS

Jennifer Longworth: And Fox.

Dave Jackson: And Fox. And then if you wanna go cable, then yeah. But, I mean, why are there 4 versions of the news? Because, you know, well, we watch this 1 because that guy's hot. We watch this 1 because because she has great legs.

You know? Whatever the news is. And they're and they all have you know, some lean a little left, some lean a little right. Mhmm. You know?

But in theory, you know, you kinda only need 1, but yet so when somebody's like, well, I would do a show about knitting or whatever, but there's already 2 shows about knitting. Yeah. But not from your point of view. Right.

Jennifer Longworth: And so you personality.

Dave Jackson: Yeah. And so you will be different. And then there's you know, we talked about formats, then there's short, and then there's long, and then there's daily and weekly and, you know, all that fun different ways that you can slice that up. So And,

Jennifer Longworth: also, people people ask me, hey. Are you gonna start a podcast about podcasts? And I'm like, do you know how many of those there are? And they don't know. Because they've never gone looking, but they know I don't have 1.

And they would listen because it's me and from a different perspective.

Dave Jackson: Yeah.

Jennifer Longworth: But I still haven't done it. But, you know.

Dave Jackson: Well, that's because you know how much work goes into it too.

Jennifer Longworth: Know. Well, someone Jen Eads mentioned doing limited series, and I'm like, maybe I could do an intentional limited series and just be done with it because I don't want an ongoing show right now. Right. I have 1. I don't need another 1.

Dave Jackson: Yeah. That's really it because we'll be talking about pod indie later, but Chris Yeah. Cliff Ravenscraft, is kinda his kick right now is it doesn't have to be an ongoing, you know, series. If you have enough content for whatever, 8 episodes, do your 8 episodes, plan it that way. In fact, you could even, not so much well, you could write it out, but you could have your, you know, topics for each episode.

And then you could say, hey. Thanks for tuning in to the, you know, Dave Jackson power hour. This is episode 3 of 8 and just announce. And that way people know when you get to episode 8, you know, this is it. We're done.

So

Jennifer Longworth: yeah. That's probably what I'm gonna do if I do 1. Yeah.

Dave Jackson: Craig says, shouldn't you be a bit more than yourself or or on mic? I find the mic and the camera flattens me out. Shouldn't you be a bit more than yourself?

Jennifer Longworth: Like, over the top? Like, where and this is me, guys. This is this is what you get.

Dave Jackson: Well, that's it. I know I think I know what he means. Because for me, if I was just talking, I'm not quite as animated. But because I'm on a mic and I know people are listening, I'm gonna have a little more voice inflection. I'm a little more just upbeat, I guess.

Not a ton. I don't wanna be obnoxious radio guy. Right? I don't wanna be sports announcer. Hey.

Welcome to ask the podcast coach, everyone. Like, we don't really need that. Yeah. Dan's saying, hey. Can you expand on that?

You know? So it's I I get what you mean. I think a lot of people forget that a podcast is in a way a performance. And and, really, for me, it's intended for public consumption. So when they say, oh, it's just a conversation, I go, it's a conversation that's gonna be heard by people.

Like, I have my best friend and I probably talk 2 or 3 times a week. And, yeah, Craig is saying it just being a a bit more animated. Yeah. So I always I always go up to obnoxious radio guy and back it down a bit. And then what's funny is 20 minutes into the show, I sound like this.

Jennifer Longworth: But I Right.

Dave Jackson: Yeah. So I try to be a little more animated.

Jennifer Longworth: Well, when I was in singing, they always said, like, lift your eyebrows if you need a little bit more energy. And I've had people do that on podcast. I'm like, ah, you sound flat. Lift your eyebrows.

Dave Jackson: Yeah. Interesting.

Jennifer Longworth: And it actually works. I mean, they might drop, but, I I've done, you know, live recording with the girl once. I'm like, yeah. Try it again, but lift your eyebrows. And she sounded so much better.

Dave Jackson: There you go. I've never heard that 1. I've heard, talk in front of a mirror and smile because they can hear you smile. I'm

Jennifer Longworth: like Yeah.

Dave Jackson: I've I've heard that 1. Yeah. Craig is saying just being a bit more animated. Should we all just be me? Yeah.

Because here's the thing. If you've ever here's a fun 1. Don't don't release it, but try doing a podcast in a character. It is not as easy as it sounds. I I did a show once.

It was called the worst podcast ever, and I tried to do everything the opposite. I tried to have bad audio. I swore like a sailor, and I was a grumpy old man. And I'd be like, why are you even listening to this? You're stupid.

What an idiot. And I just, it was just me screaming at the audience about whatever was stupid. And number 1, that kills my voice. Yeah. So after about 5 minutes, it was gone.

But I'd find myself, and all of a sudden, I would kinda start oh, like, wait. Dave's coming out. You know? It's hard to not be yourself. So that's why trying to not be yourself in unless it's some sort of weird you know, I wanna be more confident behind the mic, but eventually, you're gonna end up probably being yourself because it comes natural to you.

Yeah. So that's the the 1 thing I found. I was like, oh, kudos to anybody doing, in the very, very early days of podcasting, there was a, it's still going, a show called Yeast Radio, and it was hosted by Madge Weinstein, the bloated lesbian. And Madge was very joysy. You know?

I'll and and just, wow, cuss like a sailor. And in the early days of podcasting, we're like, woah. You could not do that on the radio. And Yeah. Then it turned out that Madge is a dude, and it's a character.

And I was amazed. I was like, wow. I never would have guessed that. But he showed up at the very 1st podcast conference in a dress, and we're like, what is going on? He's like, I'm Madge Weinstein.

I was like

Jennifer Longworth: That's great.

Dave Jackson: Yeah. Stephanie has a question. She says, do you start a new show of the limited series, or do you add the limited series inside your long running show? What say you, Jen?

Jennifer Longworth: Well, I say I don't have a long running show, so it would be crazy. Yeah. That that my my show I've had for a few years is not the same topic as what my limited series would be. So it would the audience would be very confused.

Dave Jackson: Yeah.

Jennifer Longworth: I and I don't wanna confuse my audience. So you never wanna confuse your audience. So it would be a totally new thing. And I wanna, like, experiment with other podcast hosts too. So I'm like, I might do an 8 part series on this host, and then do an 8 part series on that host.

Different speeds, but like, I mean, with my clients on different hosts, I have a lot of, you know, cross promotion experience and all those things. But there's a few I have never tried, so I would host my limited series.

Dave Jackson: Yeah. I think it would I think the audience because if I'm doing a limited series and my current audience would like that, then I might put it in there. You could put it as a season if you wanted to separate it. If you're using pod page, you could put it as a category to kinda make it easy to find all of those. If it's not, if I'm doing a show about, I don't know, my favorite vase.

That that's a weird 1. That's very visual. If I'm doing a show about old country legends and country music and then I do a show about gardening, that may not entirely fit. So that's probably how I would decide that. If the audience would like it, sure.

If not, then or here's a novel idea. Both.

Jennifer Longworth: Right. That's true.

Dave Jackson: You know, if you're on Captivate, or Transistor where it doesn't cost you more to add another show, make it a separate 1 and put it in both and you know, that way because there's always gonna be that 1 person that's like, oh, it's another episode about this, and it's not really my thing. Well and then you're gonna have somebody who goes, oh, I do like this thing. And every now and then they do other their normal stuff. Well, they might go over where you've got it separated. So You

Jennifer Longworth: could tease it, though. You could say, hey, guys. If you love Jennifer, you would love more of Jennifer.

Dave Jackson: Yeah.

Jennifer Longworth: Here's my, you know, limited series I'm doing on this other place, you know, and kinda, like, try to if people care, then they can follow you. Well,

Dave Jackson: that's a great point because they do come for the content, but they stay for the host.

Jennifer Longworth: Right.

Dave Jackson: And I was always amazed in the early days when I did a show for musicians, and I would find somebody that would follow they would go from the school of podcasting to my show for musicians. And I'd be like, oh, I didn't know you were a musician. What's what's your instrument? They go, oh, I'd I'd I'm not a musician. I go, like, well, why are you here?

They're like, oh, I think you're funny. And I'm like, okay. Alright. Looks aren't everything. Danny from, Captivate says, is it more suited as a standalone series or bonus content that's complementary to the main podcast?

That's true. That's how I'd look at it. And then add both to your own network for feed drops. There you go. And, I'm halfway through.

Captivate launched. They have a video now on their marketplace and their campaigns and all that fun filled stuff that, they're switching around. Yeah. Dan says, and, yes, for audio only, especially when I oh, we're talking about being yourself. When I think be yourself, I think more of the content itself that you're passionate about than the delivery of the content.

Yeah. People often go, how do you decide what to talk about? And there's 2 things. Number 1, I see other podcasters talking about it, so that means my audience would be interested in it. And then the 2nd 1 is, am I interested in

Jennifer Longworth: it? Right.

Dave Jackson: Because, like, I know people love to talk about gear, but it is the most boring content to make when you're like, okay. This is microphone number 1. 0, this is microphone number 2. 0, this is this is microphone number 3. I'm like, what's okay.

You know, I'm just picturing somebody in the car going, what? You know? I think that's

Jennifer Longworth: They all sound the same in the car. Yeah. That's it. So,

Dave Jackson: yeah, Craig says when he podcasts, if he stands up, it'll give you a little more energy. Yeah. Yeah. And then Danny says, if you do smile, the tone and the warmth is more palatable. That's a that's a fun word to say.

You know? Or do a livestream from the bathtub. I was not livestreaming, but I did once no. I did. I was on, many moons ago.

I was, in New York City, and I'm in this fairly nice hotel, but there wasn't any good the only good lighting, because everything else was, like, kinda mood lighting, was in the bathroom. And then it's a matter of, like, okay. There's only 1 place to sit. And I was like, that's that's not gonna work. And so I saw they had a they had all these spotlights for the shower.

And I was like, so I I sat in the bathtub, and they had this cool little metal rack that you could put all your toys, I don't know, in or whatever as you're you're in the bathtub. So I used that for my laptop and just, livestream from the, the bathtub.

Jennifer Longworth: So Oh, that's amazing.

Dave Jackson: Yeah. It was that was that was a different 1.

Jennifer Longworth: I bet it sounded like crap.

Dave Jackson: It did sound like crap. Yes. Here we go. Here's a question from, the z man. I'm into sync licensing, I'm here to tell you, just like the podcasting is not a get rich quick thing, how to do it for the love and genuine interest in your topic, Take the advice that fits.

Yeah. Yeah. Sync licensing is, I need to to find it. If you go if it's still there, this was a show by Todd Cochran, r I p. I still miss that guy.

Podcastlegends.com was a show he did, and he interviewed, Brian Ibbott of a show called Coverville. And Coverville is a show that I as far as I know, is still going. He's been going for since, I think, 2004. He's like an OG OG, and he's 1 of the few guys that's jumped through all the hoops with the different agencies for musicians that he actually reports what songs he plays on his show. And even with all those, he's pretty sure that he's, you know, as legal as you can be, but that, again, is only in The US, and podcasting is global.

So that whole thing is kinda I I wish I really wish the, just the whole music industry would come up with some sort of license to let us play, but I don't think that's ever gonna happen. It is what it is.

Jennifer Longworth: Not affordably anyway.

Dave Jackson: Yeah. That's it. I remember once, there's a song by a guy named Matthew West, and it's everybody's got something to say. And I was like, oh, that just screams podcast theme song. And I reached out, and I said, hey.

I'm Dave Jackson, blah blah blah. Is there any way I could license that to play just the chorus at the end of the show? And they wanted $300 an episode. And I went, yeah. That's that's not gonna work for me.

You know? Yeah. I gotta go up here. Ralph had a point here. Oh, we have an update.

I need breaking news music here. Yeah. Very pleased to report that I've come to an agreement with the cohost of my new show, becoming financially confident launching Monday, August 31. Mortillo, but he's been looking for a cohost for Yeah. Quite a a while.

And, so thanks for the update on that, because it's it's tricky to, to find a cohost. When, you you mentioned earlier, so, Ralph, thanks for that update. We appreciate that. Mentioned earlier that, you know, because of all your clients, you know, that you edit, that you get to work with different hosts. Do you have a favorite host that you're like, when somebody says I started a podcast and it's on, you know, whoever?

Jennifer Longworth: Buzzsprout, probably.

Dave Jackson: Buzzsprout? Okay. Mhmm.

Jennifer Longworth: And I follow closely by Captivate because it it depends on what they're doing, of course. But Mhmm. I finally learned how to switch between shows without logging in and out. People add me. Yeah.

So you can do that on BunzBrow and on Captivate. So I just pick which show I'm working on.

Dave Jackson: Yeah. There you go. Danny, again, sticking here with, being yourself. You have to love the topic you're creating content for. Otherwise, it's gonna be flat, and the audience will know.

Yeah. That's Yep. I've talked about stuff that I thought would be pop like, oh, I'm gonna talk about this not because I love it because I think this is gonna go crazy, and, you'll lose interest, yourself fairly quickly. Yeah. I we before we started recording, I was talking with Jen how I did a show called the customer service show.

And I think I did the traditional 7 episodes because that was 1 of my backgrounds. I was a customer service rep, out of college, which the great thing about that title, everything follows under customer service. So you end up doing everything. And after about 7 episodes, it dawned on me. Well, 1st of all, I had delusions of grandeur where I thought, oh, I'm gonna put this out.

It'll be great, and people wanna hire me to come in and talk to their their people and their employees. And that might have happened, but not after 6 episodes. And, it just it dawned on me that that was my job, but it wasn't my passion. Yeah. And I was just like, I just sound like a grumpy old guy complaining about horrible customer service.

You know? Yeah. Brian Ibbott, wasn't he the hat guy who won loads of awards at Podcast Movement 1 year? Yep. He's a a really good guy.

Haven't seen him in a while. He's kinda it's weird. Some of the OGs don't come to to are you going to podcast movement this year?

Jennifer Longworth: If they pick me to speak.

Dave Jackson: Ah, there you go. Oh, speaking of that, I have

Jennifer Longworth: Go for me. Yes.

Dave Jackson: I have that, yes. Here. I will put this in the chat room. 1 link is for Jen's talk. And then what I I did something that I didn't realize was stupid until I did it, and I'm hitting send.

There we go. I always submit multiple talks.

Jennifer Longworth: You don't have a space in there, so that's not gonna go you ran them together.

Dave Jackson: Oh, well, let me do 1 at a time. There actually there was a space, but it it must have got

Jennifer Longworth: It went away.

Dave Jackson: Gobbled up. Alright. So I normally will do you know, I'll submit just a handful of talks thinking, well, 1 of these they're going to pick. And that kinda has worked against me because what's happening is people, I have if you go to schoolofpodcasting.com/vote, and, of course, that is a short link made by pod page, you'll see where I have 3 links there. Well, everybody was clicking the top link.

And so I saw where that 1 was getting more votes, and the problem is I'm getting trounced. There are people with almost 200 votes, and I'm clocking in about 40 or something like that.

Jennifer Longworth: I'm at 21. Hey. Go vote for me.

Dave Jackson: And, so I was like, well, in a way, by having multiple vote and and you can vote for all 3 of mine if you wanted to, but I just saw where the top 1 was getting more votes. And I was like, oh, that was kinda dumb. I didn't realize it. So I've said, alright. Well, that's the 1 that's in the lead for me.

This past week, I will just now beg people for more votes. And just here, use this 1 link. Let's let's focus our attention, and, this should be interesting to see who wins and soul crushing to those who lose. So

Jennifer Longworth: Well, the other half gets chosen by committee.

Dave Jackson: Yeah. Don't

Jennifer Longworth: you know? And what I I was listening to, podcast news weekly Yeah. Or whatever, and they had Brian from sounds profitable podcast movement on talking about it. And they're gonna throw out the bottom people who didn't get more than 1 vote. They're not even that that's kinda what it sounded like to me.

Okay. But if you didn't bother promoting to get votes, you're not even gonna be considered by the committee is what it sounded like anyway. Maybe I'm wrong, but that's what it sounded like.

Dave Jackson: That well, there well, that makes sense because they're you know, on 1 hand, it's a great marketing strategy because

Jennifer Longworth: Yeah.

Dave Jackson: Everybody's talking about podcast movement. And so we'll see how that works, but it's it will be it will be diff I I don't expect to be picked at this point because I was like, oh, I'm way, way down there, which will be weird because I have spoken at every single 1. And I was like, this this

Jennifer Longworth: spoken that a lot.

Dave Jackson: Yeah. It's like, alright. But I did like like, Brian is doing a lot of really cool stuff. Like, the tickets are only $200 this year. There's no early bid pricing.

It's like, if you wanna here's a ticket. It's lower than it's ever been.

Jennifer Longworth: If you wanna go, go.

Dave Jackson: Yeah. I love the fact it's bring your own hotel, although finding a cheap hotel in New York City is almost impossible.

Jennifer Longworth: It was, like, $3.50 a night, I think, is what I found.

Dave Jackson: Well, then you have to let me know where that was because the ones we the ones the ones we 1st looked at were, like, $800 because I wanted it

Jennifer Longworth: 1 for $3.50.

Dave Jackson: Yeah. I wanted I I don't wanna this sounds weird. I don't wanna take a subway because I'm just from a little old Akron, Ohio. I don't you know?

Jennifer Longworth: It was like a Holiday Inn or something. It's within walking distance.

Dave Jackson: Yeah. That's what I want. I'm looking for a, you know, hotel 6 within walking distance. So Yeah. Here here we go.

We have a question from the z man. If you only wanna have 1 podcast, that's a really good idea, by the way. People well, people ask me, like, if you could do it again, what would you what would you do different? I go, I would have 1 podcast. 1.

It. That's it. So which media host is the 1 to choose? I promise myself that I will not start mine before the years. Well, it all as always, it depends.

Now my favorite is Captivate, followed by Buzzsprout, But it all depends. So if you're gonna be promoting your own stuff, Buzzsprout and Captivate are both great because they have dynamic content that you can put in information for your stuff. The and people go, why do you say Captivate over Buzzsprout? And it's simply the business model. I have probably 9 shows on buzz on, Captivate, and it doesn't cost me a dime more.

If I had 9 shows on Buzzsprout, I'd be paying hundreds of dollars Yes. A month in hosting. So Transistor is the same business model as Captivate, but, Transistor, your bill only goes up on Captivate. If you go over 30,000 downloads, which is a lot of downloads, and transistor is 20,000. So nothing against transistor.

Captivate gives me a little more space. Then you get in if somebody wanted free, which I always kinda go, you know, realize that your podcast host is 1 of the key your microphone and your media host are probably 2 of the the most important choices you make. And I go, I'm not looking for a discount heart surgeon. You know what I mean? It's like so but rss.com, I would choose them every day over Spotify if I wanted free.

Red Circle is free. I just for me, I like having a little bit of leverage over my media host. I wanna be able to go, look. If you guys don't fix this, I'm gonna take my $20 and go home. If I'm if I'm not paying somebody, I'm gonna say, look.

If you don't fix this problem, I'm not going to not pay you anymore. It just doesn't just doesn't work.

Jennifer Longworth: Put people on Podbean sometimes if they have a tight budget Yeah. Because it's less expensive, and they are a media host who's been around a while. And I had a problem 10 years ago on Podbean, and they bent over backwards to fix it. And that customer service kinda spoke volumes. I know it's different people now, but I'm like, wow.

Look what they did for us when we had this problem. Kinda stuck with me. And for people who are on tighter budgets and can't afford Buzzsprout and Captivate Yeah. You know, Podbean's a, you know, decent option.

Dave Jackson: Yeah. If you don't mind that they brand your video, they have a plan that just looks like like the math does the math, where it's $29 a month for unlimited video. And I was like, wait. What? So I finally found somebody, and they're like, oh, well, we put our logo on the video.

And I go, that's why it's $29 because I was like, that doesn't

Jennifer Longworth: Well, most of my clients are audio only. So Yeah. It it Do

Dave Jackson: you do you have clients that are jumping into the it's funny because, I was also listening to Pod News Weekly this morning, and they talked to a guy. The number 1 was actually making money on Spotify video, which is he was the 1st guy I've ever heard say that. Because number 1, their criteria is pretty high. But, apparently, if you can get that audience, there is, their payouts are higher. You know, their CPMs or whatever.

Do you are your clients jumping into the video pool? Because on that on that show, there was a lot of, like, we're gonna wait and see.

Jennifer Longworth: Like, 20% of my clients are on video.

Dave Jackson: Okay.

Jennifer Longworth: 20%. Not not a lot. And I'm an audio 1st video editor.

Dave Jackson: Mhmm.

Jennifer Longworth: So if you want flashy video, I am not your girl. Yeah. But if you want a podcast edited for video, I can do that. So when people ask for samples of my work, I send it to them, but it, you know, it's basic. It's nothing fancy.

Dave Jackson: Yeah. That's that's me. I am I I am trying to learn. It's on my list of things to learn to learn DaVinci Resolve simply because it's free and Right. Podcasters don't like to spend money.

And I was like, if you got the time, it's a learning curve. So

Jennifer Longworth: Yeah. I'm on Premiere Pro. I use Audition. So Yeah. I'm already paying Adobe every month.

Yeah. I might as well use Premiere.

Dave Jackson: That makes total sense. Yeah. Absolutely. The

Jennifer Longworth: The chat's blowing up. What you got?

Dave Jackson: That's why I'm trying to I clicked a button, and I'm like, where'd the chat go? Oh. But while they're talking about podcast movement, let's let's go back to that. Okay. If we yeah.

Danny says, I feel podcast movement lost its way, especially for any podcasters and creators. Hopefully, new ownership returns it to once it what it once was since their other events, have taken its place. And I I when I hear Brian speak because I was with you, I was kinda like, I'm not sure that's gonna work. I'm I'm pretty impressed with what a, the the price is lower. That's kinda cool.

And, you know, Dan says, do they really decide speakers solely on votes for for I guess, is it 50 yeah. Half the votes will be or half the speakers will be voted in. So it's kind of a a popularity contest in a way. Daniel J. Lewis says, I agree, but I worry that this new leadership is taking it further into the lost way.

Well, we'll we'll see. I like the I was happy that instead of having 4 days in New York City, they're like, oh, really? If you're an indie podcast, come on the last 2 days. So I'm not paying because they know. The you know, indie podcasters don't have a ton of cash, and New York City is not at all affordable.

You know? But if you compare it to the Gaylord, which I was so done I mean, Gaylords are great. They're a wonderful little city that you get to live in for a few days, but there is a thing is there is such a thing as too big because I my favorite is I love smaller events. Like, we're both gonna be at Pod Indy, in a couple months, and, then we've got, Empowered Podcasting Conference is coming up. And that 1, the hotel only holds 250 people in their kind of ballroom.

So that one's got a built in. And to me, that's that's perfect. What kind of is that what's your kind of favorite kind of event podcast event?

Jennifer Longworth: Oh, wow. Favorite kind or favorite 1?

Dave Jackson: Well, both.

Jennifer Longworth: I I like 2 answer. I like the small ones like pod indie, and then there's, a 1 for for women in Indianapolis, which is, like, 20 people or less. So a lot of more masterminding going on, and we can share ideas more intimately. So I really got a lot out of that. The last 1 is, like, by invitation only or something, but I really liked it.

And I like Podfest because of the community feel Yeah. And the Whova app. Because you can connect with people on a different level. And a couple years ago, I did drink bourbon with Bourbon Barrel podcasting, and people I wouldn't have met otherwise came to my little impromptu meetup. And it was great.

And they're like, oh, we love bourbon. And I've learned to drink bourbon since I named my company bourbon. I've gotta say, I did not drink it before, but now I do. And and that was a good way just to invite other people into the circle, and I've I've met met great folks through the podcast community. Podcast movement, I started going to in 2018, Anaheim.

No. 2017, Anaheim was my 1st 1 of those, and I only missed 1 or 2. So it's seeing the evolution has been interesting.

Dave Jackson: Yeah. Ev evolutions, I was not a huge fan of, but I've always been a fan of podcast movement. And it it just sounds from what I hear and the fact that which, again, I'm like, oh, that's kinda spooky. But Brian said, he goes, this the minute they can get them up, the content from podcast movement will be online for free. And I and I went, well, that might discourage people from buying a ticket.

But on the other hand, they're about growing the industry and the more people in it that are trying to you know? And I was like, well, that's kinda cool. Stephanie says, do you get paid to speak? You get a free ticket is basically what you get. You gotta and that is, you know, for most of the podcast events, actually, all the podcast events, I've never been paid to speak even when I was a keynote.

So Ralph says, in my opinion, it's turned into a popularity contest. And so we'll see how that plays out. And I'm glad to see I'm not the only 1 Ralph says, I will not ride the subway either. I rode the subway once with, my friend Monica Rivera, and it and it was just a case where I'm like, I'm never doing this without somebody who knows what they're doing. So I remember when I rode the I rode the tubes in, at the podcast show in London, and every day was me and Chris Kormitsos and a couple other people.

And then the the last day, they had left early, and I had to ride the tubes alone. And I felt like I felt like a 5 year old. I got to my destination. I was like, I rode the tubes all by myself. I'm a big boy.

Yeah. Craig says Craig says, I feel like the whole industry has shifted it. I went to the podcast show in London a couple years ago, and as an indie podcaster, I didn't feel it was a conference for me. I just know that's an interesting place because I've only been there when I worked at Libsyn. And it's they've outgrown that venue, in my opinion, because when you look at it, it's just there's just it's like a anthill.

There's just so many people there, and they keep it in this event to where when I was there, there was you went up the stairs, and then there was, like, on the 2nd Floor, there were rooms where you could go in, and, you couldn't get up the stairs because people were standing in the hallway. Like, there was just way too many people in there.

Jennifer Longworth: Oh.

Dave Jackson: And so that was, I did love that show because if you're not I I love accents, and there were just accents all over the place.

Jennifer Longworth: That's great.

Dave Jackson: Daniel says, I chose not to go to PM this year because they put it in the most expensive in worst city. I also really dislike the popularity contest of the news session. Yeah. It's it's you know, on 1 hand, I'll give them credit for trying something new. Mhmm.

I'm I'm not sure how, how much I, I'm keen in that, but, you know, but you know who's really popular, Jen?

Jennifer Longworth: Who's really popular?

Dave Jackson: Our awesome supporters of which Jen is 1. In fact, let's just throw you on, where is my here. If we do this if you haven't if you need an editor, bourbonbarrelpodcasting.com, empowering you to change the world 1 podcast at a time. Now do you have people that think you're a giant alcoholic because you named your show or you named your service? Because I get it.

You're into Sometimes.

Jennifer Longworth: And look look at the the page. I mean, I have bourbon barrels or bourbon bottles on my page. So

Dave Jackson: But you can see all of her amazing, clients that she has here. How long have been doing this?

Jennifer Longworth: Been a while.

Dave Jackson: Yeah. I'm gonna say, I know you've been doing this quite a while.

Jennifer Longworth: I named it Burbank Barrel more like 6 years, 7 years ago, but I've been doing it for 10.

Dave Jackson: There you go. Awesome. Well Yep. Speaking of awesome, we wanna say thanks to our awesome supporters. People like AI Goes to College, the content creators accountant, or if you just go to askralph.com, spybrary.com, Horse Radio Network.

I heard, Glenn was on a show this week talking about his network. Always great to hear Glenn share his insights. But, the show is also brought to you by the schoolofpodcasting.com where you get courses, coaching, and community. And, you can use the coupon code coach when you sign up. That'll save you a little on either your monthly, quarterly, or yearly subscription.

And if on day 29, you're like, Dave, I don't think this podcasting thing is for me, then we'll refund your money, and, you can go on your way. So join worry free. If you go to askthepodcastcoach.com, you're looking at pod page. We have just been adding our the founder and CEO has been adding all sorts of features this week. The latest 1 is, SEO Boost where it will go in and kind of look at your transcript, figure out what keywords you should be using, and how to update your description for Google, all sorts of fun stuff.

It is a 1 click button. You just go, I don't know anything about keywords. You just go autofix, and you're you're done. So check it out. Go to tripodpage.com.

And, Jim is not here today. But if he was or if you if you need some Jim Collison, go over to theaverageguy.tv and check out home gadget geeks. And, both Jen and I will be at pod indie along with, Cliff Raven's crafts. That is Saturday, November 7, and, it's a 1 day thing. That's the beautiful thing about that.

I usually come in the night before. We have a little dinner, 9 to 4, and then I bolted, and I'm home in bed by 11 because I'm only you're what? 2 hours away maybe? 3. 3?

Yeah. I'm like 4. So it's not too bad. And, it's White Lands, Indiana, but it's basically Indianapolis. It's close enough.

And, if you wanna have a good time, again, this is an intimate gathering, and, I've had a lot of fun at these. I got to hang out with Randy Black at at 1, and, it's always fun. And Jen and, you know, Brad and everybody else. So check it out. Podindy.com, and it's time to see who is going to win on the wheel of names.

So who will it be? So if I go over here and then go back to here, Jen, hopefully, we see the wheel of names.

Jennifer Longworth: Yeah. I see the wheel of names.

Dave Jackson: There we go. And we're gonna spin that bad boy. Will it

Jennifer Longworth: be spinning.

Dave Jackson: Yes. Will it be Chris? Will it be Ralph? Will it be Craig? Will it be and Greg keeps winning, and Greg has not got back to me.

Greg keeps winning. And why do I say this? Because his website that he has listed for me is indydropin.com. And I will keep saying indydropin.com even though right now that domain doesn't work. And I've reached out to Greg multiple times.

So, Greg, thank you for continuing your support. I appreciate that. But I'm the things I'm sending people to are, are kinda dead, so, we need to to fix that. But, thanks for your support anyway. You can be an awesome supporter by simply going over to askthepodcastcoach.com/awesome.

And you go, well, why would I do that? Well, maybe we saved you some some time. Maybe we helped you find the best podcast host today. Maybe we helped you decide whether or not you're going to podcast movement. Maybe we're saving you some money, some headaches.

You know? Maybe we even made you smile. Go to askthepodcastcoach.com/awesome. And when you sign up, you get a big giant shout out at the the next show. So we appreciate everybody helping us out with that.

So meanwhile, back at the chat room

Jennifer Longworth: The world's greatest chat room.

Dave Jackson: We have another question. If I can get my mouse to behave. There we go. For someone just starting out, do you encourage them to get an audio interface or just go straight to a USB mic to make it easier? I'm asking to build out a studio for my new cohost.

Jen, I'll let you answer that 1 1st.

Jennifer Longworth: For a brand new podcast or someone just starting out USB mic, I recommend the Samsung q to you. It comes in pink even It comes in pink. No.

Dave Jackson: Holy cow.

Jennifer Longworth: You can get the pink 1 from Amazon. But I have a bunch of those around for you know, and I loan them out to people even. And because they are USB Yeah. Yeah. And it comes in black and gray.

And then it it also when you're ready, is XLR. So if you wanted to do that. So it's a personal mic. It's pretty forgiving. That's what I start everybody on.

And if you're a simple person, which a lot of my clients are, you just plug it in and go. Now I'm all upgraded and fancy, but I didn't start this way. Is that

Dave Jackson: is that the m v 7

Jennifer Longworth: that you're using? The this is the the that's m v. Oh. This is I got it for $250 on Facebook Marketplace.

Dave Jackson: Ah, there you go. Yeah. Almost everything I recommend is is USB slash XLR. So Yeah. I too say the Samson q 2 u, and I go, if you don't like that 1, I'm using a Rode, PodMic USB.

And if you don't like that and then she's got the shore. Is that the m v 7?

Jennifer Longworth: This is the m v 7. It was the 1 that came out 1st, so it's both.

Dave Jackson: Yeah. And then that's the reason I do it is because it's both. That way, you just plug it in, you're good to go. And then later, if you go, oh, I wanna interview somebody, and they're gonna be in the room with me. Okay.

Then go get a, you know, Zoom PodTrak p 4 next, plug your mics in XLR, and you're good to go.

Jennifer Longworth: I have all the gear right here. There you go. That's it.

Dave Jackson: So, yeah. And the good the good news is, and as always, it depends. Right? But if you're doing a solo show, Samson q 2 u less than a $100 and, you know, some artwork and a media host, and you're good to go. Like, you don't have to spend you know?

If I you know, if if Jen were to unplug the s m 7 b and plug in the Samson q 2 u, there's not a ton of difference. Like, for me, the QTU, the thing I like about it is it has a fair amount of bass to it. So everybody loves that big bass sound kind of thing. I don't know if you like that if you're a female, but it's just the warmth of it. It's just I guess it's the opposite of shrill.

So, that's why I, I like it. And the fact that it's it's pretty sturdy. You know? For a while, we were all, recommending the the ATR 2,100. And I still don't I still don't know why, but they're you know, they quit making that 1.

I was like, well, that was kinda stupid.

Jennifer Longworth: That's why we all went to Samson QTU because we all did the ATR 2,100. And then it's like, well, that's not a choice anymore.

Dave Jackson: Yeah. Yep.

Jennifer Longworth: We had to switch. So

Dave Jackson: Yeah. So, yeah, the z man says, hopefully, I'll catch you in September since you'll be in the hometown. Well, yeah, absolutely. That's the Jen, do you do you find it, like, on 1 hand, it's cool, but it's also you forget? Like, when you go to an event and somebody goes, oh, I've heard you on somebody's show or, like, when somebody recognizes you, does that

Jennifer Longworth: That is so weird. It's yeah. I have had it. When I was on the podcast editor mastermind for a 100 episodes

Dave Jackson: Yeah.

Jennifer Longworth: Before we passed it off, yeah, somebody at Podfest was like, oh, I listened to that. I recognize your voice. Blah blah blah. I'm like, okay. That's weird.

Dave Jackson: Yeah. Craig says, Podfest for sure, so they're still talking podcast movement in the chat room. Yeah. Podfest is a great event. I haven't been to Pod Summit.

I've I've never heard of Pod Summit. There are that's the thing that always drives me somewhat kinda crazy that, like, I live and breathe in podcasting and Facebook groups and Reddits, and I'm always and then I'll find out about an event that happened 2 weeks ago. And I'm like, you know, how did I not know about that? Like, who are you promoting this to? Because I'll be happy that like, PodNews has a page where you can list events, and I occasionally go over there, which are a lot of just, like, local meetups.

But if it's, like, a big thing and you're trying to get people from all over the world to come, you know, let us know. Holy cow. Yeah. So Danny says the Denver PM experience was awful. Denver is the weirdest place to fly into, and their hotel because the the just the Denver Airport is kinda weird, the way it's just designed.

And when I was there, was under construction. And then the hotel, which, of course, was a Gaylord, was, like, many, many, many, many miles away.

Jennifer Longworth: That's the 1 I missed.

Dave Jackson: Yeah. It

Jennifer Longworth: was Denver. I didn't go to Denver.

Dave Jackson: The other thing that was interesting is, Denver is 1 of the places where marijuana is legal. And when you went out on the back the back patio, you're like, oh, somebody's somebody's brewing that specialty. Yeah. So Stephanie goes, hey. What's the reason?

This is a good question. What's the reason for going to a podcast conference? What do you go to do 1st day after a check-in, then what? Go to the bar. That's that's 1 thing I usually do.

Or is it just to hear workshops? Workshops are great. I get much more from the hallway. Absolutely. And I didn't realize how much I relied on that until COVID.

And then I was like, why is everything that was weird because on 1 hand, everybody and their brother was starting a podcast. Right. Before that kicked in, I was like, where'd everybody go? And I was like, oh, I'm not, you know, shaking hands and kissing babies. And I don't know.

What do you get when you go to a conference?

Jennifer Longworth: Oh, it's the people. I would I have volunteered at Podfest before as well and then get to meet people. Like, if you volunteer the 1st day and you're, like, the 1st impression, and then you have new friends the whole rest of the week. But last year, I just volunteered too much, and I was exhausted. So I will pace myself better next time.

But I I will go to a whole 2 sessions, and that's the 1 I'm speaking at and the 1 Dave's speaking at, and then the hallway track and exhibitor hall the rest of the time.

Dave Jackson: Yeah. The, my favorite story, I was at podcast movement. They had bused us to some, restaurant place that had a live band, and it was, you know, great place to hang up, but it was loud.

Jennifer Longworth: Oh, yeah. I was at that 1. And I remember I didn't talk to anybody.

Dave Jackson: Yeah. And I remember going out into this, like, side hallway, and there was Michael Stelzner, who's the man behind Social Media Marketing World. Yeah. And he had started a network about parenting. And I go, how's the parenting thing going?

He goes, you know what? He goes, I I have to shut it down. He goes, it's so weird. He goes, that was a a project that I built from the heart. He goes, it's kinda weird that I have to tell people to be a better parent.

He goes, but it was something I really believed in. And he goes, so I built this team, and we built this website. We built all this content, and he goes, I am bleeding money like nobody's business. And he goes, and I just he goes, it was a great idea, but it's just not working. And he sat there for 20 minutes and went, like, point by point, well, I did this, and this didn't work, and this is how I was measuring.

And I was like, this is better than anything I got in the talks. And he I probably talked to him for, like, 20 minutes, and I left going, that was you know, that I remember, I think it was a podcast movement, and the 1st person I saw was Steve Stewart. Yeah. And he said, hey. Have you eaten yet?

I go, no. I go, let's go to lunch. And I'm like, okay. And so we sit down, and we're talking. He goes, hey.

Are are you open for for any notes or anything? And I go, oh, dude. You know me. I'm always open for criticism or comments or what? He goes he goes, the curmudgeon's kinda coming out a little more easily than he used to.

And I went, dude. I go, that's and I literally I'd been on the ground for, like, a half hour. I go, I could go home now and be happy. I go, because that's, you know, that's honest feedback. They're like, oh, I you know?

He's like, man, you're a patient, dude. He goes, but not as much as you used to. I'm like, good to know. So, yeah, Danny says the networking sessions, panels are fine. I always say if you're having a great conversation in the hallway and you look up and you're like, oh, this session is starting.

I stay in the hallway.

Jennifer Longworth: Yeah.

Dave Jackson: So, and for me, I've learned like, you talked about getting wore out, and it's hard, but I I forget that I'm not 23 anymore. And I try to stay up until, like, 2 or 3 in the morning, And then I get up, and I the other thing I'm doing is I'm usually talking all day. Mhmm. And so by the end of it, I sound like this. Yeah.

My voice is very welcome. And so I've learned to kinda pace myself. Because what happens is if I don't lose my voice, I end up getting sick because Oh. I'm just pushing my body Yeah. Way beyond what it normally does.

So that's something, but, they're all fun. And that's why from my favorite is around 300 people because if I'm there for a couple days, by the end of that, I've probably talked to everybody I wanna talk to. And I've made some new friends in Dental 9 yards. So, you know, that whole 9 yards. Here's a question for you being from Kentucky.

Daniel wants to know. Kentucky is known for bourbon and Kentucky Fried Chicken. So why doesn't Kentucky have bourbon fried chicken?

Jennifer Longworth: So it it you have to go to, like, a specialty restaurant or a locally owned restaurant, but you can find it.

Dave Jackson: Yeah. I'm sure I'm sure somebody's put it there. Yeah.

Jennifer Longworth: It's out there. Yep.

Dave Jackson: Yes. But I've never I've gone to events that I didn't how am I gonna say this? Like, I've I've had events that are better than others. I've I've only gone to 1 event that I was like, that was a waste of time, and it was for medical people. And, a, I had nothing in common with any of these people.

And they were all talking about OSHA and all sorts of stuff, and nobody there can make any decisions because it has to go through 57 committees. Yeah. And I was just like, this is not my but I got asked to speak about podcasting, but it was just I felt very much outside the bubble, and and that was not 1 for me. Let's see here. Ralph says I was considering the RODECaster duo and Asure, M7, and DB, but I'm thinking USB would be easier.

Yep. She works for an ABC affiliate. Yeah. Because some people now probably not her because she's been in media, but some people, on 1 hand, they go, oh, look at all the pretty lights, but then they see all the knobs and buttons, and it freaks them out. So, yeah, she works for an ABC affiliate but does not do the tech side, and I wanna make it easy.

Yeah. It doesn't make it easy for Ecamm. Yeah. I would just I'm with Jen. USB, plug it in, get a, decent don't use the mic stand that comes with the mic.

Oh, wow. Those are simply made for the picture. Yeah. That's look at that thing. It's it's great as long as you want to, you know, bend over like a hunchback to talk into the thing.

Yeah. So well, with that, I can't believe time goes when you're having fun. Jen, tell us about Bourbon Barrel Podcasting. What do you do over there?

Jennifer Longworth: Oh, Bourbon Barrel Podcasting. We wish we distill your raw audio into content, which you can sip and saber.

Dave Jackson: There you go. And, I'm hitting the button. There we go. I'm like, where's the theme music? On the school of podcasting, here's fun.

Have you ever done this, Jen, when you were doing a show and it's, you know, the day before you publish and you go, I have no idea what I'm talking about. I Yeah. I think what I'm gonna do is I've heard a bunch of things in other shows, and I think I'm going to pull those in and comment on other people's stuff. Oh, okay. Like like, the 1 is gonna be fun because a couple months ago, I said, hey.

If supply and demand is still in effect, and I'm pretty sure it is, thanks to, you know, business, I go, I think CPMs are gonna go down. And I had some people that, like, work in advertising, and they're like, oh, that Dave, he's just being outrageous, and he's crazy and pay no attention to that guy. He's just doing clickbait. And I heard a clip this week from somebody from Triton Digital that said, yeah. CPMs are going down.

And I was like I'm like, hey. I'm not a genius. It's supply and demand, but you called me crazy, and I'm not. So, that that is gonna be some of the stuff that's coming up on the school of podcasting this week. And, also, Jim will be back next week.

So, Jen, thanks for keeping the seat warm. We appreciate it.

Jennifer Longworth: And Thank you.

Dave Jackson: Thank you to the awesome chat room, and, hope everybody is enjoying their, their summer. And, we should say, at least for me, my my heart goes out to anyone in Canada because apparently something's on fire up there, and you sent a whole bunch of smoke down here this week and, to the point where I couldn't go outside for 2 days. So and I on 1 hand, I'm complaining about smoke. I'm like, wait a minute. That might be from somebody's house.

And if that's if that's you, I'm I'm sorry to hear that, and I hope you guys hang in here. But, thanks to, the chat room. Thanks to Mark over at podcastbranding.co and Dan over based on a true story podcast. We will be back next week with another fun filled episode of ask the podcast coach. If you're watching, you know, like, subscribe, and ring the bell.