Balancing Passion and Logic in Podcasting: Strategies for Success

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Ask the podcast coach for April 27, 2024.

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There it is. It's that music. That means it's Saturday. It's

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time for ask the podcast coach where you get your podcast questions

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answered live. I'm Dave Jackson from the school

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of podcasting.com, and joining me right over there is the one and

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only Jim Cullison from the average guy dot tv. Jim,

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how's it going, buddy? Greetings, Dave. Happy Saturday morning to

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you. I am marking myself safe from the great tornado

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breakouts in Omaha, Nebraska. Yesterday, we had,

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I don't know, 50 tornadoes or something like that touchdown.

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Yeah. Yeah. All the all the activities west of

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me. We did have one land, in the airport nearby,

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which is not not too far from me and then one right across the river.

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So lots of notes from folks. Thank you for checking in on me.

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But, here in Bellevue, very, very safe and ready to do some

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ask the podcast coach. Excellent. Yeah. I saw that last night where there was

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something. For whatever reason, I still occasionally go to yahoo

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dotcom. Like, it's a, it's still there. And and, b, I was

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just surprised that I'm being told my audio

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level is too low. There we go. We'll boost that up, and will

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also boost me up over here. Thank you so much for that. Mister

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Ralph from ask ask ralphpodcast.com. And, but, yeah, I

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saw the, the tornadoes. And, of course, because it's

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mainstream media, they have, like, the world's worst picture of just

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destruction in this giant gob of No. That was bad. It

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was bad. Like, there's some spots. We saw some drone footage, and

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it's it's bad out west. I I I feel for those folks. So

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Omaha is a great community. They'll be well taken care of. We're all gonna be

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okay here. Another round coming today, so, hopefully, things will be

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fine. But well, you know what you know what helps when things are going

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crazy and and, you know, there's disasters all around? That's right. A

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steaming hot cup of Jaffa. Exactly. And, of

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course, that awesome coffee pour is brought to you by our 1

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and our one friend. Yeah. We only have one friend. That's the way it works.

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He's a really good friend and that is Mark from podcastbranding.co.

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One of the coolest things about Mark is, a, he's a

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podcaster. He's made easily over 200

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artwork for people. And then if you go into websites, check out

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congressional dish.com. That's the one I know that Mark did,

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The Real Brian Show. So if you want a whole website, he's got that. If

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you want to just look good, it's super simple. Podcastbranding.co.

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And the beauty of it because Mark is a podcaster, he's

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gonna sit down with you and really make sure that your

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show, is matched to your artwork, and you don't have to do the

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whole explaining what a podcast is. And you're just not gonna get

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that kind of personalized attention from somebody on Fiverr

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or, you know, if you go to a graphic artist and they don't know what

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a podcast is they're gonna give you something that's, I don't know, a rectangle. They

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don't know that it's a square, and they don't know all the size measurements and

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the requirements. It's just gonna take all the headache out of it. Check him

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out. Podcastbranding.co.

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Big thanks to our good friend, Dan Lefebvre, over there based on a true story,

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based on a true story podcast.com This week on

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his podcast, Troy, which was a great movie, by the way, if you the

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well, the ending was a little wonky. But the most of the movie that's Brad

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Pitt. Right? So you wanna make sure you've Okay. You you could check that out.

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And then this week in history, Chernobyl, which happened this

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week, 1986, I was getting ready to

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join the military. I would go to basic training, AIT, and I

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would land in Germany in December of 86.

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And, of course, some of those areas I'm not gonna say the radiation was high,

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but it was detectable. And Wow. There wasn't a lot of news. There

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wasn't a ton of news about it in those days. Anyways, check it out based

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on a true story podcast.com. Dan, thanks for your sponsorship. Yeah. You

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get a little nervous. That is based on a true story. Yeah. That is. But

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we listen. We had no idea. When we got there, nobody knew what was going

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on at Chernobyl. Like, remember, there was a gigantic,

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you know, iron curtain between Yeah. Yeah. Eastern Europe and

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Western Europe. And there's a different day. Cold war was in full

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effect, and there just wasn't a lot of news coming out

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of Ukraine in those days. And, you know, I

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remember even in 87 them saying

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them publishing maps of saying, well, the Soviets are saying

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it's not as bad as we think it is, but here's all the evidence

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Right. That says it's bad. And and so it

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was it was there's there you can go back and look and and see the

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fields, but it kinda interesting. We found a wolf that's glowing in the

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dark. We don't think that's normal. Yeah. Dan says, yeah, detectable

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radiation is too high. It is. And it was. And

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there were there were I mean, it was a it was a disaster. I I

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not ironically and not even coincidentally, but the wildlife there I

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mean, if you wanna see how we would recover from an apocalypse,

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from a nuclear apocalypse, that's kind of a a good example.

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Fukushima will be in the same kind of in the same boat. Right? That when

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when the earthquake came and wiped out the nuclear reactor there,

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it not as bad. I think we thought it would be a barren wasteland

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for 1000 of years. Will humans wanna ever live

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there? Probably not Yeah. In in the near future. 20,

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30000 years, probably. But, interesting

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story, nonetheless. And I I got to live

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through part of it. Wow. Fun. And I'm I don't know

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if, I'm assuming because there are a few yeah.

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Not a lot of tourism going there right now. The interesting thing I think I'm

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guessing there are a bunch of movies about Chernobyl. I'm assuming

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he's Yeah. Talking about the one on Hulu. That was really, really good. It was

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like a 3 or 4 part sir series. It was really, really cool.

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So awesome. I have a a very strange question. I saw this

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today and was like, because Dave's always, you know, hey. Go

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start a podcast. And I was like, well, there

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is this one. He says he he just said I'm another noob.

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This is alright. So I had no intention of starting a podcast.

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However, I've been looking for relatable content in a

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niche and see no creators. That's kind of a good sign sometimes.

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If you're like, oh, wait. Nobody's making the the podcast that I was looking

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for. So maybe I'll make one. He says, so now I'm feeling

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compelled to start a podcast. I'd like to do this in the

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simplest way while making something worth listening to. What tips or

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advice do you have someone for someone who is somewhat

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falling into this? I feel like I'm taking on something really big, but

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I want to enjoy it. And as I read this now the 3rd time, I'm

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not having the same reaction because he said, I'm feeling compelled to start

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a podcast. I somehow missed that, but my actual reaction

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to him was maybe you shouldn't start a podcast.

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And the reason for that is when I see people

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to me, there are and this is probably gonna be a future episode of The

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School of Podcasting because you've got the people that are a 100%

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passionate, and then you have the other people who are, like, a

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100% logical. Like, is this the niche? How many

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total people would ever listen to this? Like, they're really getting into

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just the logic side of it. Is this a smart thing to do? And I

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think you need to be about 55% passion so that you

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have enough, like, I must do this, and 45%

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helps you then steer it in the right direction so that you're not just

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going, I don't care. Just give me that microphone there, and let's hit this. And

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whoever like, the passion part needs a little steering sometimes.

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But as I read this, I I when I originally read

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it, I was, like, I don't think this guy should start a podcast because

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he didn't I didn't hear I didn't see the word compelled. I somehow skipped that

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or something because that is kinda one of the feelings you need

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that I must do this. What did you think, Jim, when you

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when I read that? Did it did it sound like he had enough to

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I mean, it's hard to tell, you know, from It is. Yeah. It is. And,

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you know, the first, 6 to 8 weeks are kinda the

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key on all this. Right? It's thinking, like, can we make

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it through? Because you you get in, and then you start doing the work.

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And we all know. Listen. Everybody's listening to this show probably as

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1 or 2 podcasts, and they know the deal. And so it

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takes you know, you gotta kinda get beyond those first

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8 weeks to say, like, oh, yeah. This is actually more work.

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Because you think the fun part, you know, all the interaction with your audience and

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kinda that that dopamine hit that you get when you no. You

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know, when I hear the music to this show, little dopamine is released

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in my body. That's why we dance. Right? We dance out the dopamine.

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But you gotta get beyond that into, oh, I gotta show notes. I gotta, you

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know, I gotta do the editing. I gotta handle the trolls. I gotta

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get the naysayers. I gotta get past the 1st week when I get 10

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downloads. And, you know, you're like so I

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I think in this in a case like this, if you're thinking about it, give

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it a try. Yeah. Like, just give it a try. I do the I think

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a lot of folks, maybe a lot of folks go this direction, do the audio

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first for sure. Because if you don't like doing the audio in the

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end, it's it's all that. Right? So get a bunch of

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those done. Don't worry about all the other stuff that podcasting brings to

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you. Just make sure you like this part of it, the

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recording part of it, and maybe some editing. Right? And then and

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then go from there. Yeah. Todd the Gator says, you gotta do it for the

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love of the topic. Yeah. That's definitely true. And he said, there are other things

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I'm compelled to do, like, I don't know, a job. And he said, are you

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one of those? But, yeah, I know one of the members of the school of

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podcasting is doing a show for dog groomers,

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and she's getting a little crispy on the outside. And

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that's where sometimes I think you have to identify what part of

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this do I not like doing, and then get rid

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of it if you can. So, like, I'll give you an example. I don't hate

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doing it, but I currently do the editing for the future of

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podcasting. That's a show I do with me and Daniel. It's fairly easy to edit.

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There's not really much edits to it, but it's just one of those things we're

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going through and pulling it in and leveling. And it's just and it doesn't it's

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just one of those things where I was like, you know what? And, Daniel, what

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happens is I kept missing our publish date. Like, I would get it done by

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Monday and think, oh, I gotta do now is the show notes, and it'll be

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done. And then Wednesday would roll around, and I'd be like, oh, crap. I never

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did the show notes. And so we're gonna export that

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to, the one and only John Domingo in the chat room. He's gonna do the

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editing, and then I'll probably do the show notes when it comes in, But it's

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just gonna take this much off my plate. And that's all I need to make

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not that I hate that show also. It's, the biggest reason I do that show

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is I get to hang out with my buddy, Daniel. And, we get to talk

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we geek out on podcast. In fact, the, the next episode,

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the kind of, see, I told you, Jim. I I made my mic a little

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lower, so I'm not covering my face. Yeah. Your your hands are gonna hang up.

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And I'm gonna bang the crap out of this. Yeah. Yes. You are. But to,

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to kinda change the subject a little bit is it's

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also interesting on that show because we we've talked a lot of times

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about having a co host and knowing your role.

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And on that show, I'm very happy being what

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I affectionately refer to as aunt Cheryl. Like, I am the

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voice of the person that doesn't get this stuff. And Daniel

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is way up here, and he's up to his neck in the

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technology and JSON files and activity pub. And

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so our last episode, we did one episode for people like

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Daniel that that are up to the neck and the tech. And I was like,

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yeah. But, like, I still didn't understand a single thing you guys said in that

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episode. So the one that's coming out Wednesday is me

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going, so it's kinda like this, because you know me. I love my

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analogies. I'm like, give me an analogy to wrap my head around this technology.

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So we kinda did that. So it's it's interesting on that show because I am

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the guy that is representing the, you know, the average

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person that isn't a giant nerd, And then Daniel's

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job is to keep feeding me stuff until eventually I get it.

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So it's always kind of fun. When I saw somebody also had another

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question that, and we'll do this again just for fun. How

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do I if I'm doing a podcast with 4 people,

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like, how do I do that? And if they're all in the same room, if

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you're on a budget, PodTrak P4 from Zoom, that's

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under $200. If you have a budget, then

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throw in the RODEcaster DUO, which I don't know what that thing

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runs. I wanna say 500, maybe 400. It's not cheap,

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but it's got more bells and whistles and things like that. And, yeah, speaking of

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mister Jamango, he says, I record my Brand X podcast so

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I can eat lunch and day drink with this this cohost. There

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you go. Another reason because of my podcast. I get to day

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drink. That's a that's a fun reason. Tim

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said, I was on a team's call yesterday at work with the

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upper management person talking about something unrelated to podcasting, and I

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talked about our internal podcast and found out she listened to

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them. What do you know? People are actually listening to the podcast. What? What? Are

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you No. At work? No. It is funny because

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working now a little closer with Rob Walsh who deals with all these private

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podcasts for companies, and the stats are not great. I don't know exactly

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what they were, but if you have a 100 people, you're not gonna have a

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100 people listening to your podcast. Not everybody wants to hear about the

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numbers and all that other fun stuff that, comes with the internal

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podcast. But Well, it's it is interesting. I mean,

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my podcast could at work could be an internal podcast in

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in that sense. And we talk about our own products and what we do.

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And and I was in a meeting the other day, and somebody was like, I

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just wish I knew more about what you were doing. And I was like,

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it's public. Yeah. Like, literally, at any point in

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time, not figuratively, literally, you can go out

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and watch or listen to any of it, and

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it's all right there. I mean, there's just just no secret. So but it it

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does take, I mean, it it does take a big commitment, I admit.

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I mean, we produce 3 or 4 different kinds of podcasts at Gallup, and I

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don't get a chance to listen to every single second of every single one. I

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mean, it just takes the ones I make, of course, I'm at, so

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I know more about them than than the others. But it is

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it when you think, yeah, when you think internally, Dave, I

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think the numbers sometimes are similar to our the the

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number that we talk about about feedback. Like, if you're gonna get

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feedback from your audience and you ask for a survey, you're gonna get roughly

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3 on the low end of 5% over participation

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rate on things like that on the back end. 3 to 5%. So 3 or

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5 and a 100 are gonna respond to you. Though I don't know if

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those numbers change internally when you're doing it. Like, if you're gonna do

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this for an organization, I think sometimes we think we're writing these

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big emails or these big communication blasts internally, and we think, oh, our

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employees are gonna be so excited about them, and then nobody reads

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them. And you're like, oh, what do we do all this work for? So I

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think the I think the stats are are the same. And sometimes, I mean,

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this I'm under a little bit of, scrutiny. That's

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probably not the right word, but I've been podcasting for 9,

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10 years at Gallup for the first. It kinda goes in cycles, but right now

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I'm in a review cycle. And everybody's like, I think you should do it this

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way, and I think you should do it that way. And it

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it's tough to be patient sometimes. You're like, well, that's not really the that's not

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really the way podcasts are done. But okay. Appreciate your feedback. You

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know? Yeah. Go ahead. I used to love back in the day before podcasts,

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I was the editor of the student newsletter at my college,

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and so I just had, like, newsletter fever. Yet I was working in a

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restaurant, and so I said, hey. We should make a newsletter because

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everybody's bored on their break. We could give them something to read. And they're like,

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that's a great idea. And everybody's like, yeah, we can all do this. And yay.

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And the first one came out and was great because everybody chimed in

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and then not so much on the second and third, and then it became, oh,

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that thing that Dave does. It wasn't really internal things. Yeah.

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Well, the hard part, I think, is and this is with any feedback, whether it's

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internal or external. What do you do with it? You know? Yeah. Yeah.

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I I and I listen. I talk about this, but

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sometimes I am the I I don't respond to it. I need to get better

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at just saying, yep. I hear you and not say anything.

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I hear you. I hear your feedback. I appreciate that. And because I'm

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I have a tendency to to want to say, I

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hear you, but and then I go off, you know, on a this

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is why what you're saying is wrong. That's that's not the right way to take

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feedback. I I need to learn better to shut my mouth,

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take the feedback, then go do what needs to be done. And

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sometimes, I know this is gonna sound weird, they're right.

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Yeah. The feedback is right. Wait. What? Oh, that's a

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tough pill to swallow. Yeah. But it is it is right. They're what

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they're saying is right, and and you need to that's why in the moment, it's

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just best not to say anything because you may just put your foot farther in

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your mouth. Yeah. You know? Yeah. Tim does 5 for his

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company that he works for. He says our but our internal stats are

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meh. Our external stats are decent. Unfortunately,

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promotion is inconsistent. Yeah. That's, that's kind of a tricky

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one because you do have to let people it's like that one person said to

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you and you're like, it's public. You know? But

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it's, Yeah. Secret. Here's a secret. It's public. Yeah. You know, you

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you can go listen to it or watch it anytime any

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anytime you want. It's available for you. You know? So you don't have to I

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know. But can you just tell me? Well, you could just go

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listen. I listen. As a podcaster, I have a lot more respect for someone

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who brings back examples from the podcast

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and says, hey, during this podcast at this time, you did

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this. I'd I'd really appreciate it if you didn't

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or do more of that kind of thing. Then

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someone who sees a general concept and is and or it just hasn't even

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paid attention for the most part, then you're kinda like, I don't I you know,

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it's hard for me to take that kind of feedback knowing

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you haven't participated in it at all. I still should and I will,

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but it's it means less to me because the the person just hasn't

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engaged you know, it's like someone who's never driven a car trying to give you

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driving instructions. Right. Right? Well, that's And you're like

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That's that's one of the fun things is when somebody goes, you know what you

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need to do for the school of podcasting is you could should create a segment

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where where, like, people talk about the benefits of podcasting. And you're

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like, oh, kinda like a because of my podcast story, and they go, that

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would be amazing. And you go, yeah. I've been doing that for 4 years.

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Like, it's like, thank you for proving that you aren't listening to my

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show. So that's always fun. Dan says, I used to produce an

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internal video news letter for clients, then they found out a lot of

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people didn't wanna watch it outside of work. They wanted to leave work at

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work. Yeah. This was the one thing I made was meant to, like, hey.

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Because literally, our our break room was a desk at the bottom of

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the stairs. There there was no, like, room. It was this really tiny building

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that we lived in. It was a a car hop. So most of our,

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quote, restaurant was a parking lot, you know, for people to park on. And

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so you'd sit there for 15 minutes looking at the clock. And we're, like,

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well, because there were no this is weird to think, man. There were no

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cell phones yet. Like, you know what I mean? Not that you would play on.

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Like, if you had a phone, it was a flip phone, but Yeah. You know,

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aside from You listened to the radio. Right? Yeah. That's what you did.

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You you you pushed the buttons on the dial so you could listen,

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you know, you could listen to the radio. I think, you know, we think about

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this idea of work. Right? Gallup splits. We have we have blenders

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and splitters. Right? We we categorize workers. Some

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take work and life and blend it all up together, and they would

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rather spread that across the day than not have a

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separate beginning and end to their work day. And then there's those who wanna

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begin at a certain time and end a certain time, leave work at work. They

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want that very separate, and both are okay. There's no one that's better than the

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other. Right? And I think when it comes to communication in the

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way we do it, and I think this applies to podcasters in a lot of

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ways, We think our podcast is the only part

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that for some where people listen. Why didn't you just listen to my podcast?

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And I think, actually, if we create multimodes for

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them. In other words, so we get a podcast, and then we we we may

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we do good show notes with it. And we talk about it. Yeah. Yeah. I

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think you gotta talk about it in groups, whether they're Discord groups or Facebook groups

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or whatever. But I think you have to be constantly talking about

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those messages. And I think when we think of internal corporate communication,

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think sometimes we think we send an email, and that's good enough. And it's really

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not because some people read emails. Some people listen to things. We gotta talk about

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them in meetings and some of those kinds of things. So don't forget with your

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podcast I mean, you can. You you only have so much time, so pick the

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most effective one or the most effective channels.

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But I think you have to have to remember, you have to constantly be talking

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about this in in multiple modes because not

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everybody's the same. Right? Yeah. Not everybody's the same. Well, I know

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a lot of my podcast that I listen to in my app, I'm like, keep

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the latest episode. And if it's a weekly show, that means I

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got 7 days to listen to that episode before. And, again, it's always

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there in the feed. But in terms of having it downloaded, ready to go, I've

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got 7 days to do that. And so Libsyn, for their show,

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the feed, they put it out, I think, on a Monday. I'm not sure exactly

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what day it is. But then on Wednesday, they'll send a

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newsletter that says, hey, here's what we talked about in the feed. And I'll

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be like, oh, yeah. I saw that. I need to go listen to that. And

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that's one even before I worked at Libsyn, I listened to the feed. And I

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always like it because both Rob and Elsie have a completely

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different view in many cases. Like, there's some, it's

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like air tag or air something, but there's basically somebody's

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coming out with and it's funny because this is how

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Anchor started. An audio version of Twitter

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where it's asynchronous. So you basically post audio,

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and then other people can post audio. Right now, it's invite only, but

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they let Elsie know because she's the the head of our community over there and

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a lot of education stuff. And so they were taught so it's always interesting the

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the stuff you find out about that that you're like, didn't know that was a

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thing. And then you're it's also kind of fun going, oh, yeah. That's been tried

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before. And it it's it's not Clubhouse. It's not

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Twitter. It's audio Twitter, but it what happens is there's like,

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what's the business model? Like, how is that supposed to and it's

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kind of back to somebody who got some VC money in there. They just wanna

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play in the podcasting space. Yeah. Or they think differently. They think,

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like, hey. Here's another way. Although, sometimes, you know, again, we get into

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this we get into this trap of, like, there's just one

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way to do things, and that never really works out

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well. There's always there's always multiple different ways to get

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to to get the end result. And I think the

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the person I mean, there there might be a a main mode, and you

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might prioritize your time towards that. But if

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we're if we're really good with the other ways too of letting people because they

385
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everybody learns a little bit different. Yeah. Well, that's true. That's the whole, you

386
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know, the teacher in me. Some people like to read. Some people like to

387
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watch. Then some people only really learn it when they do it. So

388
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Yeah. Well, I'd have to be super patient in a community as big as ours.

389
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I've gotta be super patient. People ask me employees ask me all the time, how

390
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do you put up with that? It's like the same questions over and over and

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over. I'm not talking about this show. I'm talking about the communities that because

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we we debut and I suffer the same. Like, there's only so

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many topics to talk about in podcasting. So you end up covering the same

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things just from different angles. But that's the job because

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you have new people coming in all the time. And so if you get frustrated

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with the new people, they'll just go away. You know? Listen.

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Those old people that you have in your groups or that have been around your

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podcast a while, they asked those questions too when they were brand new.

399
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It's just you were excited to have them then, so you answered those questions.

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But now you're tired of answering those same questions.

401
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And you're like, could they not just no. They can't. They

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they they're gonna post, and they wanna know. And they, yeah, they could go to

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the FAQ, or they could they ask for support

404
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for a company on Facebook when they should just

405
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contact the company. Yeah. Right? But that's, I mean, that

406
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they're they're just they're they're reaching out. Right? And we just need to

407
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I think we need to be more patient than we are. We, being the royal,

408
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we need to be more patient. Did I use that? Right? We, being everybody

409
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Yeah. Needs to just be more patient with it. Yeah. You, you

410
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mentioned that. I saw this morning on Facebook somebody asking a

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very specific Libsyn question, and they're like, hey. Because Libsyn

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has discontinued our WordPress plugin.

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And they we recommend now. It's like, this is what we

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tell like, oh, okay. We we're getting rid of this, but here's the replacement.

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And it's a, if you go to Google and type in RSS importer

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second line, second as in s e c o n d, like second

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line. It's the same company that makes second line themes, and they have this cool

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plugin. And then you can import your stuff into WordPress. So every time you

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publish on Libsyn, it'll go out and check and and

420
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pull that information over. But I was like, why are you asking about this in

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a Facebook group? You should ask Libsyn, hey, you discontinued

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your plug in. What's the deal? And we could go, oh, and there's a tutorial

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that I made that says here's how you install it. Here's how you do this.

424
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Put your RSS feed in and you're done. So, yeah, don't ask. Not

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that not that all people on Facebook are in fact, they're not bad. Because people

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suggested some other plugins and it was just like, yeah, you might wanna if you

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have a question about Buzzsprout, go to Buzzsprout. If you have a question about Captivate,

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go to Captivate. It's kind of interesting that people go to Facebook. Because again,

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I see many times, like, a blatantly wrong

430
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answer. I'm like, no. Yeah. Yeah. But but it's our

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opportunity. In those cases, it's our opportunity to say and

432
00:26:38,320 --> 00:26:42,065
I I have to you know, I run big enough groups that the wrong answers

433
00:26:42,065 --> 00:26:45,745
appear. And I have to say, actually Yeah. The answer

434
00:26:45,825 --> 00:26:49,330
and they know they know I you know, I have I work for the company.

435
00:26:49,330 --> 00:26:52,770
So, actually and so you have to be both patient with the

436
00:26:52,770 --> 00:26:56,585
person asking the question and the person who answered it wrong.

437
00:26:56,585 --> 00:27:00,425
Right. Because you don't wanna alienate them. They may have just been repeating

438
00:27:00,425 --> 00:27:04,230
the last thing that they heard. In in some situations, you

439
00:27:04,230 --> 00:27:07,670
know, remember when all of the that's what would be a good

440
00:27:07,670 --> 00:27:11,190
example. Maybe it was during the Blab days when all these on demand

441
00:27:11,190 --> 00:27:14,840
video things were coming out, and everybody was trying to figure it

442
00:27:14,840 --> 00:27:18,656
out. All these questions about things. There's an example going on right now

443
00:27:18,656 --> 00:27:21,929
where Facebook has killed the incoming

444
00:27:22,149 --> 00:27:25,909
videos for groups. Yep. Right? And there's been all kinds of questions

445
00:27:25,909 --> 00:27:29,715
out there about that in the Facebook groups of how do I do this, and

446
00:27:29,715 --> 00:27:33,235
how do I use RTMP, and I don't know how to do this. Right? And

447
00:27:33,235 --> 00:27:36,774
I think the the we have to be patient with all of those

448
00:27:37,140 --> 00:27:40,820
those people and and say and not say, and I see this all the time.

449
00:27:40,820 --> 00:27:44,554
You know? Or just go can you just go back and read the you know,

450
00:27:44,554 --> 00:27:48,235
go back and search and go back. Yeah. I I no.

451
00:27:48,235 --> 00:27:51,995
They should. They should. Right? But they're they're in a they're in a

452
00:27:51,995 --> 00:27:55,810
jam right now, and they're they're trying to figure out how to get this done.

453
00:27:55,810 --> 00:27:59,350
As the yesterday, which is crazy. Yesterday, as these tornadoes were happening,

454
00:27:59,570 --> 00:28:03,085
there's parents who are posting on Facebook. The school's locked down. Right?

455
00:28:03,085 --> 00:28:06,845
They they were like, hey. It there's you know, tornadoes have

456
00:28:06,845 --> 00:28:10,605
been sighted in the area. We're locking we have your children. They're safe.

457
00:28:10,605 --> 00:28:13,710
We're we're keeping we have they're in the shelters and all the way. You know,

458
00:28:13,710 --> 00:28:17,550
we're built for that. Right? This isn't this isn't the first tornado we've had in

459
00:28:17,550 --> 00:28:21,295
Omaha, Nebraska. Right? So so but parents are

460
00:28:21,295 --> 00:28:24,515
going to Facebook and, like, asking questions. Like,

461
00:28:24,895 --> 00:28:28,710
why can't the schools release my kids? You know? And, you know,

462
00:28:28,710 --> 00:28:32,390
you you you want to say Yeah. It's not the appropriate place for

463
00:28:32,390 --> 00:28:35,850
that. But at that time, they're just panicked.

464
00:28:36,015 --> 00:28:39,535
Yeah. Right? And and somebody we just we need to sometimes display a little bit

465
00:28:39,535 --> 00:28:43,315
of patience. Yeah. It's hard. It's super hard. It's harder than podcasting.

466
00:28:43,350 --> 00:28:46,789
That's what I'm gonna say. It's absolutely harder than

467
00:28:46,789 --> 00:28:50,010
podcasting. Yeah. Rich is saying, I was talking about that

468
00:28:50,684 --> 00:28:54,365
audio Twitter. Is that AirChat? I believe that is the name of it. I

469
00:28:54,365 --> 00:28:57,965
haven't I I just heard on the feed that it was invite only, and I

470
00:28:57,965 --> 00:29:01,220
was like, well, if I can get an invite, that'd be great. I'd love to

471
00:29:01,220 --> 00:29:04,280
play with it. I can go over and hopefully get there before the other 8,000,000

472
00:29:04,340 --> 00:29:07,320
Dave Jacksons get there so I can get my name.

473
00:29:07,700 --> 00:29:11,405
But, you know, will I use it? I don't know. And then

474
00:29:11,405 --> 00:29:14,865
Randy says the only downside of using the second line importer

475
00:29:15,485 --> 00:29:18,625
or really any other importer is it uses the default WordPress

476
00:29:19,150 --> 00:29:22,690
player and that sucks. And that is true. It's very, very basic,

477
00:29:23,070 --> 00:29:26,915
but it's better than nothing. And I just, I'm not

478
00:29:26,915 --> 00:29:30,595
a 100% sure why they discontinued it. I just know the the fun part of

479
00:29:30,595 --> 00:29:33,975
WordPress is everybody's website is different.

480
00:29:34,380 --> 00:29:37,980
Every like, I know it's WordPress, and I know there are standards for

481
00:29:37,980 --> 00:29:41,500
plugins, and they're all supposed to play nicey nice together, but they

482
00:29:41,500 --> 00:29:45,155
don't. And so we we just kept having a giant list of things

483
00:29:45,155 --> 00:29:48,595
that this is not compatible with. And then everybody started

484
00:29:48,595 --> 00:29:52,250
using, and that's just WordPress. Then you throw in

485
00:29:52,250 --> 00:29:55,770
Elementor and Divi and something

486
00:29:55,770 --> 00:29:59,425
WPBakery and all these, and then you go, oh, well, now you have to pull

487
00:29:59,425 --> 00:30:02,705
the embed code and put it in the HTML. And they're like, why doesn't it

488
00:30:02,705 --> 00:30:06,465
just work directly? I'm like, because that's not WordPress. Like, it's WordPress, but

489
00:30:06,465 --> 00:30:10,019
you've basically put a different operating system on top of WordPress.

490
00:30:10,480 --> 00:30:14,240
And so I just know it was always anytime you got a WordPress ticket,

491
00:30:14,240 --> 00:30:17,744
it was like, Ugh, WordPress ticket. Because have

492
00:30:17,825 --> 00:30:20,804
and and then people people would give me

493
00:30:21,505 --> 00:30:25,284
their login name and password to their website. I'm like, don't do that.

494
00:30:25,730 --> 00:30:29,510
Like, a, we wouldn't log in because we don't wanna be

495
00:30:29,730 --> 00:30:33,485
remotely responsible if something goes wrong with your website, and we would

496
00:30:33,485 --> 00:30:37,085
immediately email back and go, thank you so much. Please delete that

497
00:30:37,085 --> 00:30:40,780
or change it because, like, we we don't want that. So

498
00:30:40,920 --> 00:30:44,520
Daniel says a nice thing about using the WordPress audio player is that it's

499
00:30:44,520 --> 00:30:47,900
really easy to find another plugin that automatically replaces

500
00:30:48,385 --> 00:30:50,065
the vanilla players. Yeah. I use,

501
00:30:51,905 --> 00:30:55,365
oh, Annie Mora. Simple Simple Press.

502
00:30:55,769 --> 00:30:59,549
Simple podcast press. Something. Yeah. We're terrible. Sorry, Hannah. Yeah. Hi, Annie.

503
00:30:59,690 --> 00:31:03,450
Sorry. The PHP version 8 seems to be the issue with the

504
00:31:03,450 --> 00:31:06,965
Libsyn plug in and the final blow. Plug in would force the site to crash.

505
00:31:06,965 --> 00:31:10,405
Yeah. That's always a problem. And so yeah. I'm not sure.

506
00:31:10,405 --> 00:31:13,685
Again, I just woke up the one day, and they're like, hey. We're not supporting

507
00:31:13,685 --> 00:31:17,310
this anymore. And I'm like, oh, yay. I was actually ecstatic. I was like, no

508
00:31:17,310 --> 00:31:20,930
more WordPress issues. So that was, but

509
00:31:21,150 --> 00:31:24,895
yeah. Here's a fun question. This and we'll do that.

510
00:31:26,095 --> 00:31:29,455
And and it's kind of a simple question, but I was

511
00:31:29,455 --> 00:31:32,835
like, Alright. Is advertising on other podcasts

512
00:31:33,215 --> 00:31:36,730
effective? He goes, I was thinking about purchasing a mid roll

513
00:31:36,870 --> 00:31:40,630
ad space on another podcast. The, the audience would align

514
00:31:40,630 --> 00:31:43,875
with the interest of my show, and they have almost 5

515
00:31:44,115 --> 00:31:47,875
50,000 downloads a month. First of all, well, we'll get to that. Monthly

516
00:31:47,875 --> 00:31:51,400
stats are crap. The host has agreed to give my show an

517
00:31:51,400 --> 00:31:55,080
introduction and run my prerecorded clip. The question I

518
00:31:55,080 --> 00:31:58,200
have, has anyone done this, and do they find they got a lot more foot

519
00:31:58,200 --> 00:32:01,775
traffic? Tell me the trade off. So first things first, monthly

520
00:32:01,775 --> 00:32:05,455
stats are crap. And by that, what I mean is so let's

521
00:32:05,615 --> 00:32:09,280
I'll give you an example. The School of Podcasting, 60% of

522
00:32:09,280 --> 00:32:11,780
the downloads in April 2024

523
00:32:13,200 --> 00:32:17,034
are from things not released in April 2024 because I

524
00:32:17,034 --> 00:32:20,875
have 927 episodes that people are downloading. So when you see

525
00:32:20,875 --> 00:32:24,554
monthly stats, that is the number 4 of your

526
00:32:24,554 --> 00:32:28,380
episodes. Going back to the when you started, if somebody

527
00:32:28,540 --> 00:32:32,320
like, my first one was back in, April of 2005.

528
00:32:32,380 --> 00:32:36,105
If somebody downloads that episode, it counts in April

529
00:32:36,165 --> 00:32:39,845
2024 stats. So monthly stats are crap because you're like, holy

530
00:32:39,845 --> 00:32:43,365
cow. They've got 10,000 downloads a month. They only do a weekly

531
00:32:43,365 --> 00:32:46,460
show. That's 2,500 downloads an episode.

532
00:32:47,000 --> 00:32:50,840
No. No. It's not. So you you need to know how many

533
00:32:50,840 --> 00:32:54,425
downloads they get per episode after 30 days.

534
00:32:54,485 --> 00:32:58,105
And then realize that no matter what they tell you, they're lying.

535
00:32:58,245 --> 00:33:01,685
Like, 99.9 percent of the time, they're going to

536
00:33:01,685 --> 00:33:05,220
lie. And we run into this with what

537
00:33:05,220 --> 00:33:08,980
was the the artist formerly known as advertise cast, where people would

538
00:33:08,980 --> 00:33:12,795
say, oh, yeah. We get 10,000 downloads a month or whatever. And then they

539
00:33:12,795 --> 00:33:16,235
come over from SoundCloud, and you're like, no. Sorry, but

540
00:33:16,235 --> 00:33:20,075
no. So but to get to the the question here about

541
00:33:20,075 --> 00:33:23,020
is it is it effective? Well, first things first.

542
00:33:23,720 --> 00:33:27,159
Why are you doing this? And so if the answer is I wanna have fun.

543
00:33:27,159 --> 00:33:30,855
I just wanna talk about bass fishing. Okay. Well,

544
00:33:30,855 --> 00:33:34,615
are you making any money with your podcast? Well, no. That's why we're doing this.

545
00:33:34,615 --> 00:33:38,315
We're trying to grow the audience. Okay. Great. Do you have

546
00:33:38,490 --> 00:33:42,250
a budget for this that if you spend $500 on

547
00:33:42,250 --> 00:33:45,930
this, that you're not gonna go, oh, wait. Where's the money for the house

548
00:33:45,930 --> 00:33:49,264
payment? Like, that's not what you wanna do in that situation.

549
00:33:49,325 --> 00:33:53,024
But for me, it's it's the most effective

550
00:33:53,164 --> 00:33:56,850
because if I wanna go fishing, right, I could

551
00:33:56,850 --> 00:34:00,150
grab my pole and I could stand out in the street.

552
00:34:00,930 --> 00:34:03,890
But there aren't many fish in the street. Have you ever noticed that, Jim? There

553
00:34:03,890 --> 00:34:07,685
aren't that many fish. There are not. If there were, they smell.

554
00:34:07,745 --> 00:34:11,505
Yeah. And so you wanna go where the water is, because typically, that's

555
00:34:11,505 --> 00:34:15,289
where fish are. And so, yeah, there are things like you could send

556
00:34:15,289 --> 00:34:18,589
out postcards, and you could do a billboard.

557
00:34:19,130 --> 00:34:22,805
And you could do, you know, you could advertise in the paper, all sorts of

558
00:34:22,805 --> 00:34:26,325
different ways you could promote. You could even advertise on TV. The

559
00:34:26,325 --> 00:34:29,545
question is, are those people that drove by the billboard

560
00:34:30,049 --> 00:34:33,650
that saw it in the newspaper, the do they listen to podcasts? And the

561
00:34:33,650 --> 00:34:36,630
answer is, we don't know. However,

562
00:34:37,375 --> 00:34:41,135
if you can somehow advertise on or promo swap or something like

563
00:34:41,135 --> 00:34:44,895
that with another podcast, you know a 100% of those

564
00:34:44,895 --> 00:34:48,590
people listen to podcast. So if you

565
00:34:48,590 --> 00:34:52,270
want to catch a fish, go where the water is. And if you want

566
00:34:52,270 --> 00:34:55,730
to advertise your podcast, the number one way

567
00:34:56,275 --> 00:34:59,734
is by getting your show in front of other people that

568
00:34:59,875 --> 00:35:03,395
listen to podcast. Now Ralph's in the chat room. Ralph

569
00:35:03,395 --> 00:35:06,760
advertised. He does a a show. It's kind of it's

570
00:35:06,760 --> 00:35:10,600
finance, but it's both personal finance and, you know, tips for your

571
00:35:10,600 --> 00:35:14,435
business. But he's also what makes Ralph different is he's doing that from

572
00:35:14,435 --> 00:35:18,275
a Christian kind of point of view. And so he advertised in

573
00:35:18,275 --> 00:35:21,635
overcast in the religion section because, in

574
00:35:21,635 --> 00:35:25,260
theory, that's where his audience should be. And he

575
00:35:25,260 --> 00:35:28,720
got very, meh, kinda results.

576
00:35:29,260 --> 00:35:32,994
So it it kinda depends, as always, with advertising. But to

577
00:35:32,994 --> 00:35:36,674
me, that seems like, you know, if I'm try

578
00:35:36,835 --> 00:35:40,180
if I don't wanna have to teach people how to listen to my show, I

579
00:35:40,180 --> 00:35:43,780
would want to advertise in some sort of app or do a promo swap. Does

580
00:35:43,780 --> 00:35:47,300
that make sense, Jim? Yeah. Yeah. What do you think is the best what is

581
00:35:47,300 --> 00:35:51,035
the we we listen. We talk about this all the time. But best

582
00:35:51,035 --> 00:35:54,735
bang for your buck, what do you think that is in your opinion? A

583
00:35:54,955 --> 00:35:58,700
promo swap with another host. So if

584
00:35:58,700 --> 00:36:02,220
I say right now, if you're worried about

585
00:36:02,220 --> 00:36:05,815
AI, you gotta go over to Daniel j Lewis and check out the

586
00:36:05,815 --> 00:36:09,335
Audacity of the podcast. He gives you 11 reasons to

587
00:36:09,415 --> 00:36:12,910
things to think about on AI. And I'm

588
00:36:12,910 --> 00:36:15,790
like so if I say that, I'm like, I listened to that episode. Man, it

589
00:36:15,790 --> 00:36:19,230
was really good. Made me think about things I hadn't really thought about. If I

590
00:36:19,230 --> 00:36:22,875
did, that's almost like it is. It's a personal endorsement. So if you can get

591
00:36:22,875 --> 00:36:26,635
another host who honestly likes your show that says, oh, I

592
00:36:26,635 --> 00:36:30,050
just listened to that. It's really good. You should check it out. We've never really

593
00:36:30,050 --> 00:36:33,490
formally did this, but in the early days of the

594
00:36:33,490 --> 00:36:36,930
podcasters round table was me, Daniel, and Ray

595
00:36:36,930 --> 00:36:40,425
Ortega. And we're friends, and we all listen to each

596
00:36:40,425 --> 00:36:44,265
other's shows. And so, like, for example, that's another I'm

597
00:36:44,265 --> 00:36:47,819
gonna combine some topics here. Daniel talking

598
00:36:47,819 --> 00:36:51,660
about AI is something I was gonna talk about in either an

599
00:36:51,660 --> 00:36:55,420
episode or 2 from now. And when I first heard it, I was like, ah,

600
00:36:55,420 --> 00:36:59,265
crap. Daniel beat me to the punch to talk about AI. But

601
00:36:59,265 --> 00:37:03,105
that also assumes that everybody that listens to me listens to Daniel, and

602
00:37:03,105 --> 00:37:06,720
that's not always the case. Then I'm gonna probably have a different spin than

603
00:37:06,720 --> 00:37:10,320
Daniel. So that's that's part of it. But we all listen to each

604
00:37:10,320 --> 00:37:14,100
other's shows and occasionally so like when I what if I do that episode,

605
00:37:14,515 --> 00:37:17,795
somewhere in there, I'm gonna go, oh, if you wanna do a deep dive, and

606
00:37:17,795 --> 00:37:21,155
and another example of that is I was on the In and Around

607
00:37:21,155 --> 00:37:24,630
podcasting show with Mark Asquith and and Danny from Captivate,

608
00:37:25,090 --> 00:37:28,770
and we talked about the whole the, total number of of

609
00:37:28,770 --> 00:37:32,365
episodes people usually get before they quit is 7. Like a lot of

610
00:37:32,365 --> 00:37:35,885
people quit at number 7. Well, a report came out that said that's now down

611
00:37:35,885 --> 00:37:39,485
to 5. And I was gonna talk about that. And then I got invited to

612
00:37:39,485 --> 00:37:43,170
be on their show to talk about that. Well, we hit some of those topics,

613
00:37:43,390 --> 00:37:47,230
but not all the ones I wanted to. And so Ray,

614
00:37:47,230 --> 00:37:50,565
Daniel, and I would constantly do what I'm gonna do when I do that episode.

615
00:37:50,565 --> 00:37:53,704
I'm like, hey. If you wanna do a deep dive into this whole

616
00:37:54,325 --> 00:37:58,085
people only making it to episode 5, I was on the In and Around podcasting.

617
00:37:58,085 --> 00:38:01,270
So I'm going to naturally mention those shows. And so

618
00:38:01,730 --> 00:38:04,770
we just did that all the time. Not because we're like, hey, this week, we're

619
00:38:04,770 --> 00:38:07,810
gonna talk about Daniel. Hey, this week, we're gonna talk about Ray. It was just

620
00:38:07,810 --> 00:38:11,555
something we naturally did. And so I think that's the number

621
00:38:11,555 --> 00:38:15,335
one way because I've gotten we eventually, like the Transformers,

622
00:38:16,115 --> 00:38:19,815
got together. And for a few years, we did the podcasters roundtable.

623
00:38:20,100 --> 00:38:23,240
It's still not officially dead. It's just on a really long hiatus.

624
00:38:23,700 --> 00:38:27,540
But, you know, but I would get people that

625
00:38:27,540 --> 00:38:31,215
would say, I heard you on the roundtable, and they were from

626
00:38:31,215 --> 00:38:34,735
Daniel's audience or from Ray's audience. And they're like, I thought I would come over

627
00:38:34,735 --> 00:38:38,000
to give you a try. Wow. You're pretty funny. I like your show.

628
00:38:38,320 --> 00:38:41,960
So any kind of, I think, host endorsed or a horse

629
00:38:42,000 --> 00:38:45,840
a horse? Yeah. Or a horse, pig, whatever you can get to endorse

630
00:38:45,840 --> 00:38:49,575
your show, you know, you know, mister Ed, Wilbur. I

631
00:38:49,575 --> 00:38:53,415
love Jim Collison. On the average guy got TV. And you know

632
00:38:53,415 --> 00:38:56,559
what? Nobody knows who mister Ed is. I barely know who mister Ed is. That's

633
00:38:56,559 --> 00:39:00,400
pretty good. Yeah. That's pretty good, though. So

634
00:39:00,480 --> 00:39:03,885
and it's odd that I can remember that the guy in mister Ed was

635
00:39:03,885 --> 00:39:06,925
Wilbur, but ask me what my ZIP code is, and I might have to think

636
00:39:06,925 --> 00:39:10,650
about it. But, yeah, I think that's probably the number

637
00:39:10,650 --> 00:39:14,410
one way because you're you're embracing no. That's

638
00:39:14,410 --> 00:39:18,010
not the right word. But you're you're tapping in to the

639
00:39:18,010 --> 00:39:21,845
influence of the host. And so when they if they can honestly say,

640
00:39:22,464 --> 00:39:25,744
and this is another thing that's coming into this, you're now seeing how Dave comes

641
00:39:25,744 --> 00:39:29,359
up with an episode. I saw on Jeff's show, Jeff

642
00:39:29,359 --> 00:39:32,820
See. He did, he interviewed this woman about

643
00:39:32,880 --> 00:39:36,555
SEO and Google. And Google has come out and said,

644
00:39:36,555 --> 00:39:40,235
this is what we're looking for. And it's e e a

645
00:39:40,235 --> 00:39:43,915
t or e a e I e I o something. I forget what it

646
00:39:43,915 --> 00:39:47,740
is. And I was like, oh, I'm definitely going to have to talk about that

647
00:39:47,740 --> 00:39:51,339
because as much as we all go YouTube, it's the number 2

648
00:39:51,339 --> 00:39:54,635
search engine. I'm like, yeah, we we might wanna pay attention to what the number

649
00:39:54,635 --> 00:39:57,855
1 search engine is is doing. And so that,

650
00:39:58,475 --> 00:40:02,090
along with, why are people only

651
00:40:02,230 --> 00:40:06,070
making it to 5 episodes along with AI are going to

652
00:40:06,070 --> 00:40:09,875
eventually end up in a school of podcasting episodes. So that's

653
00:40:09,875 --> 00:40:13,315
all coming up. Yes. Here we go. A horse is a horse. Of course. Of

654
00:40:13,315 --> 00:40:17,075
course. Yes. Very fun. Todd the Gator said Podcasters Roundtable

655
00:40:17,075 --> 00:40:20,690
is one of my favorite shows. I hope Ray is well, but I miss you

656
00:40:20,690 --> 00:40:24,130
guys on that one. Yeah. Ray's father passed away is what kind of put a

657
00:40:24,130 --> 00:40:27,815
damper on that. And he, it was not a

658
00:40:28,135 --> 00:40:31,974
it was, you know, old people deteriorate on their own time frame. So

659
00:40:31,974 --> 00:40:35,520
he had to kinda take care of pops for a while. And then the other

660
00:40:35,520 --> 00:40:39,359
thing that happened is while his father was unfortunately passing away, his

661
00:40:39,359 --> 00:40:43,200
kid got old. And so now he's doing softball games, and he's doing

662
00:40:43,200 --> 00:40:46,865
that whole dad thing. And it's, like, it's not it's not

663
00:40:46,865 --> 00:40:50,065
dad. It's always one of those things like, hey. Someday, man, we're getting the band

664
00:40:50,065 --> 00:40:53,770
back together. But, you know, in the meantime He's just waiting on Ray. Is

665
00:40:53,770 --> 00:40:57,050
it Ray's decision to come back on that one? I think so. I mean, Daniel

666
00:40:57,050 --> 00:41:00,890
and I were like, well, screw it. We'll start our own podcast. And we

667
00:41:00,890 --> 00:41:04,734
started the future of podcasting. So and Jeff says, my

668
00:41:04,734 --> 00:41:08,515
downloads went up when Dave mentioned my show last week and and played a segment.

669
00:41:08,575 --> 00:41:12,050
Coincidence? I think not. I've this sounds very

670
00:41:12,050 --> 00:41:15,650
humble. Welcome to Humblebrag Theatre. But I've heard people say

671
00:41:15,810 --> 00:41:18,850
and Kim Kradgy, who used to be in the chat room a lot, would call

672
00:41:18,850 --> 00:41:22,085
it the Dave Jackson effect. That if I would mention somebody's show well, I always

673
00:41:22,085 --> 00:41:25,845
put links in the show notes and things like that. So Yeah. Yeah. Yeah.

674
00:41:25,845 --> 00:41:29,045
You do. You do. Some oh, you know what we need to do? Because I

675
00:41:29,045 --> 00:41:32,420
am you have to remind me, because I know we're on a different time frame

676
00:41:32,420 --> 00:41:36,099
to you're only around for the 1st hour. A little bit early. So we

677
00:41:36,099 --> 00:41:39,884
want to take a quick second to say thank

678
00:41:39,884 --> 00:41:43,565
you to our awesome supporters, and you can be 1. It's so

679
00:41:43,565 --> 00:41:46,384
simple. All you have to do is go to ask the podcast coach.com/awesome

680
00:41:47,859 --> 00:41:51,700
and become an awesome supporter. It's deeply appreciated. And some other

681
00:41:51,700 --> 00:41:55,300
things we always like to thank is, hey, the School of Podcasting, you know, that

682
00:41:55,300 --> 00:41:58,944
thing that I run. Well, if you wanna plan, launch, grow, if you

683
00:41:58,944 --> 00:42:02,724
wanna monetize your show, you can just come over to school of podcasting.com

684
00:42:03,345 --> 00:42:07,150
where you get courses, coaching, and community. And speaking of

685
00:42:07,150 --> 00:42:10,510
that, we'll throw this up from Ralph. He says, hey. Join the School of Podcasting.

686
00:42:10,510 --> 00:42:14,265
I'll let Dave review what you're doing and make your podcast better. He

687
00:42:14,265 --> 00:42:17,945
gives great feedback and has made a huge difference for me. Just hit

688
00:42:17,945 --> 00:42:21,630
8,000 YouTube subscribers. So be like Ralph and join the

689
00:42:21,630 --> 00:42:25,470
school of podcasting. Use the coupon code coach. Ask

690
00:42:25,470 --> 00:42:29,025
the podcast coach runs on PodPage, You can check it out

691
00:42:29,025 --> 00:42:32,865
using my affiliate link, trypodpage.com. And if you wanna learn it,

692
00:42:32,865 --> 00:42:36,625
just go to learnpodpage.com. That's free, by the way. That is it. Absolutely a

693
00:42:36,625 --> 00:42:40,470
100% free course, and I'm not gonna spam you with a bunch of stuff.

694
00:42:40,769 --> 00:42:44,450
Also, if you're like, you know that, I always think this is the Jim Collison

695
00:42:44,450 --> 00:42:47,835
slide, and it's not because I slid this one in about ECAM, which is what

696
00:42:47,835 --> 00:42:51,214
we're doing to stream this live right now. If you wanna check out ECAM,

697
00:42:51,434 --> 00:42:55,200
it's ask the podcast coach.com/ecamm. And ECAM

698
00:42:55,339 --> 00:42:58,640
is e c a m m because is it good.

699
00:42:58,940 --> 00:43:02,299
And now we're talking Jim Collison. Hey. If you want more Jim

700
00:43:02,299 --> 00:43:06,115
Collison, there he is. It's super simple. You just go over there

701
00:43:06,115 --> 00:43:09,954
to the average guy dot tv, and he's got home gadget geeks and talking

702
00:43:09,954 --> 00:43:13,780
about robot lawn mowers. And there's a lot of grilling probably

703
00:43:13,780 --> 00:43:17,240
coming up with the summer. And, it's time I hope so. It's

704
00:43:17,859 --> 00:43:21,145
time to go over and pick our awesome

705
00:43:22,005 --> 00:43:25,765
supporter of the week. And I always laugh when I do this

706
00:43:25,765 --> 00:43:29,410
because Ecamm puts, like, 8,000,000 little windows that are in my way when I

707
00:43:29,410 --> 00:43:33,030
do this. But could it be Ask Ralph? Could it be Shane Wiley?

708
00:43:33,250 --> 00:43:37,090
Or also, we've got Craig over at Live Well and

709
00:43:37,090 --> 00:43:40,685
Flourish. And I swear I'm gonna wait till the radio wrestling guy comes by. And

710
00:43:40,685 --> 00:43:44,285
I'm just gonna click it again here and see if we

711
00:43:44,365 --> 00:43:48,040
it's been 3 weeks in a row. I think the, the

712
00:43:48,040 --> 00:43:51,720
wrestling guys are paying somebody. I don't know. But indie drop in. This

713
00:43:51,720 --> 00:43:55,560
is Greg over at indidropin.com. If you

714
00:43:55,560 --> 00:43:59,065
do a comedy show, if you do kind of a scary

715
00:43:59,065 --> 00:44:02,825
show, he's got an audience that loves that stuff and

716
00:44:02,825 --> 00:44:06,390
will be happy to put your show into his rotation.

717
00:44:06,690 --> 00:44:10,530
And so he gets content. You get a bigger audience. It's all there

718
00:44:10,530 --> 00:44:14,045
at indidropin.com. Greg, thanks for being an

719
00:44:14,045 --> 00:44:17,505
awesome supporter. And if you, yourself,

720
00:44:17,565 --> 00:44:21,265
again, are finding value from this show, well, then, hey,

721
00:44:21,485 --> 00:44:25,150
maybe if you think about it, like, you know, Dave and Jim,

722
00:44:25,150 --> 00:44:28,990
they they save me time, or maybe we saved you money by not

723
00:44:28,990 --> 00:44:32,565
buying something that was bright and shiny or maybe we saved you a

724
00:44:32,565 --> 00:44:36,005
headache or we keep you educated, then maybe you should think about it. You don't

725
00:44:36,005 --> 00:44:39,559
have to do $20 a month or other plans, but, just go to ask the

726
00:44:39,559 --> 00:44:43,400
podcast coach.com/awesome, and thank you to all

727
00:44:43,400 --> 00:44:47,234
of our awesome supporters. So What's going

728
00:44:47,234 --> 00:44:51,075
on live? Like, all of a sudden, we've got 42 folks on

729
00:44:51,075 --> 00:44:54,914
YouTube watching us. Like, that's I mean, typically, we're in the thirties, the mid

730
00:44:54,914 --> 00:44:58,420
thirties. There's some kind of effect this morning. If you've

731
00:44:58,660 --> 00:45:02,260
I saw a few of you early in the show say, hey. I I could

732
00:45:02,260 --> 00:45:05,635
join you live today, and I couldn't normally. Anyways, for those new folks that are

733
00:45:05,635 --> 00:45:09,315
joining us, welcome. Appreciate being here. I know. It's always fun because

734
00:45:09,315 --> 00:45:13,155
I'll I kinda I'm out of the the loop because I'm, you know, busy

735
00:45:13,155 --> 00:45:16,680
doing a show. And like I see here where Daniel

736
00:45:17,140 --> 00:45:20,340
it's the it's the meaning of the Dan's. Dan Lefebvre and,

737
00:45:20,740 --> 00:45:23,800
Daniel are talking about something where he said it makes downloads

738
00:45:24,775 --> 00:45:28,535
per time relevant only for DAI, and all of you have

739
00:45:28,535 --> 00:45:30,934
insertion points in all of your episodes. They're talking about,

740
00:45:31,910 --> 00:45:35,670
dynamic content insertion. And I so there's a whole other

741
00:45:35,670 --> 00:45:39,450
show going in the chat room right now. And so,

742
00:45:39,714 --> 00:45:43,395
you know, also here, daily sports history says, I think having the

743
00:45:43,395 --> 00:45:46,990
host suggest it rather than a trailer is more effective. Yep. Me too.

744
00:45:47,230 --> 00:45:51,070
Because their audience is more likely to listen to them than

745
00:45:51,070 --> 00:45:54,670
you. But, yeah, always fun to do. Alright. Let me find another quick

746
00:45:54,670 --> 00:45:58,175
question here. Here's one, and it's about the

747
00:45:58,175 --> 00:46:01,855
YouTubes. And he says, I started a podcast a couple months ago.

748
00:46:01,855 --> 00:46:05,559
Thanks so much. But since I already have a YouTube channel, I've just been using

749
00:46:05,559 --> 00:46:09,319
it for the podcast also. So figure why make a

750
00:46:09,319 --> 00:46:13,160
new channel is what he's talking about here if I already have one. I'm not

751
00:46:13,160 --> 00:46:16,685
sure if this was a good move in the sense of reaching the right audience.

752
00:46:16,985 --> 00:46:20,745
My YouTube is and was not intended for podcast, and I don't wanna

753
00:46:20,745 --> 00:46:24,510
confuse either the crowd I I do have and new subscribers.

754
00:46:24,570 --> 00:46:28,330
So I kind of run it. I ran into this. It's not really

755
00:46:28,330 --> 00:46:31,869
a problem because my YouTube channel is about podcasting,

756
00:46:32,225 --> 00:46:36,065
and most of those videos are, I don't know, 5 minutes if that. And then

757
00:46:36,065 --> 00:46:39,425
I started putting I when I made Ask the Podcast Coach, I

758
00:46:39,425 --> 00:46:42,990
used my channel that had this instead of

759
00:46:42,990 --> 00:46:46,830
making Ask the Podcast Coach its own. And so when everybody

760
00:46:46,830 --> 00:46:49,775
likes, subscribe, and ring the bell, and thank you to all of you who are

761
00:46:49,855 --> 00:46:53,695
have been liking it in this episode. I appreciate that. It's now you'll

762
00:46:53,695 --> 00:46:57,540
have, here's Dave's 5 minute episode or 5 minute 5 yeah. 5

763
00:46:57,540 --> 00:47:01,220
minute episodes. And then here's one that's 90 minutes. And if I

764
00:47:01,220 --> 00:47:05,045
were to go back again, I probably would have made Ask the Podcast Coach

765
00:47:05,045 --> 00:47:08,485
either its own channel. Right now, it's a playlist on my

766
00:47:08,485 --> 00:47:11,990
channel. But because they're the same thing, it's not like,

767
00:47:12,070 --> 00:47:15,910
here's Dave talking about podcasting, and here's Dave teaching you how

768
00:47:15,910 --> 00:47:19,590
to shred. So on the guitar. So I think if it's the

769
00:47:19,590 --> 00:47:23,335
same topics, I think it's okay to mix them

770
00:47:23,335 --> 00:47:26,615
up if they're the same length. I don't know. What do you think, Jim? I

771
00:47:26,615 --> 00:47:29,815
know you play a lot more in YouTube. I do. I do a lot on

772
00:47:29,815 --> 00:47:33,370
YouTube. I I would, I would've I I'd agree with you. I

773
00:47:33,370 --> 00:47:36,810
think you never know. Like, when we started this, we're goofing

774
00:47:36,810 --> 00:47:40,494
around. But we probably it maybe the 6 month

775
00:47:40,494 --> 00:47:43,954
mark, probably should have just created an Ask the Podcast Coach

776
00:47:44,414 --> 00:47:47,970
channel that was tied to your profile, to your Google

777
00:47:47,970 --> 00:47:51,730
profile, and just made it made it work that way. I think that would

778
00:47:51,730 --> 00:47:55,295
have been better. Then all the content is super

779
00:47:55,295 --> 00:47:58,895
similar. People would have known where to go. You could probably even get the

780
00:47:58,895 --> 00:48:01,955
vanity URL of ask the podcast coach, you know, youtube.com/ask

781
00:48:02,655 --> 00:48:06,300
them. So we probably should have. We you you don't know. You

782
00:48:06,300 --> 00:48:10,060
still could, but do after what how many of these things

783
00:48:10,060 --> 00:48:13,795
have we done? What number are we on here? 5 something? Or we're over 100.

784
00:48:13,795 --> 00:48:17,235
Because I remember when 500 rolled by, I was like, oh, if I wanna get

785
00:48:17,235 --> 00:48:20,355
off this roller coaster no. It's not a roller coaster. If I wanna get off

786
00:48:20,355 --> 00:48:24,130
this train oh, actually, we haven't made it to 500 yet. This is episode

787
00:48:24,130 --> 00:48:27,810
480. So the question is it's 400 when Yeah. You were

788
00:48:27,810 --> 00:48:31,345
thinking of. Yeah. We wanna quit in 20 weeks? Is that what you're

789
00:48:31,345 --> 00:48:35,185
saying? Nah. I it's it's one of those

790
00:48:35,185 --> 00:48:38,805
things where, again, be it's one of those things where

791
00:48:39,250 --> 00:48:42,690
there you're gonna have ups and downs. Right? There are times when especially now when

792
00:48:42,690 --> 00:48:46,450
summer's coming, this is the problem. Summer is coming, and I'm gonna

793
00:48:46,450 --> 00:48:50,055
think back to those days when I would wake up about 7, grab the

794
00:48:50,055 --> 00:48:53,174
bike, throw it on the back of the car, and I would go out and

795
00:48:53,174 --> 00:48:56,779
ride 50 miles on a Saturday morning and come back. And consequently,

796
00:48:56,920 --> 00:49:00,599
all the weight that I gained in the winter would then fall off.

797
00:49:00,599 --> 00:49:03,400
And I can't do that now because by the time I get done here I

798
00:49:03,400 --> 00:49:07,184
actually still do occasionally. I just ride in the evening now because me and

799
00:49:07,184 --> 00:49:10,464
the sun don't get along. And so when I would ride in the morning, the

800
00:49:10,464 --> 00:49:14,250
sun wasn't, really at its hottest. And I found a place now

801
00:49:14,250 --> 00:49:18,090
that's pretty much almost always forest. So I don't

802
00:49:18,090 --> 00:49:21,725
have to worry about getting burned to a crisp from the sun because that's that's

803
00:49:21,725 --> 00:49:25,085
what I do. My middle name is actually people think it's Andrew. It's not. It's

804
00:49:25,085 --> 00:49:28,605
Burnin Peele. Dave Burnin Peele Jackson. That's my

805
00:49:28,685 --> 00:49:32,339
it's just the way it works. So but no. So and and I

806
00:49:32,460 --> 00:49:35,580
it's one of those things that's like a treadmill. There are times that I'm like,

807
00:49:35,740 --> 00:49:39,360
tomorrow's Ask the Podcast Coach. I wish I was out riding my bike. But

808
00:49:40,035 --> 00:49:43,715
come 12 o'clock and the show's over, and we hit stop on

809
00:49:43,715 --> 00:49:46,995
this, and Jim and I are doing the the post show wrap up. I'm like,

810
00:49:46,995 --> 00:49:50,140
oh, that was fun. That was great. Yeah. You know? So it's you know, I

811
00:49:50,140 --> 00:49:53,260
think you always have ups and downs when you're like, some days you wanna do

812
00:49:53,260 --> 00:49:56,575
the podcast, and some days you're like, you know. And then you just gotta plan

813
00:49:56,575 --> 00:49:59,955
accordingly. Tomorrow is my great nephew's

814
00:50:00,095 --> 00:50:03,890
birthday. Actually, today is his birthday. We're going to, you guessed it,

815
00:50:03,890 --> 00:50:07,730
Luigi's Pizza tomorrow. Well, Sunday is my record

816
00:50:07,730 --> 00:50:11,425
day, so I'm just planning ahead, And I'm gonna record a bunch of stuff today

817
00:50:11,425 --> 00:50:14,785
so I can do the birthday party tomorrow. So you just got to plan

818
00:50:14,785 --> 00:50:18,465
ahead and around it. And what was the original question? I've totally lost my train

819
00:50:18,465 --> 00:50:22,210
of thought. I think you're just thinking about all the things, you know,

820
00:50:22,210 --> 00:50:26,049
that The YouTube channel. Sacrifice for. Yeah. Yeah. Oh, the well, yeah. Yeah. That's

821
00:50:26,049 --> 00:50:29,825
where we started. That's not originally where it started. But listen. Yeah. I think

822
00:50:29,825 --> 00:50:33,185
you had some good thoughts on, you know, it it thinking through,

823
00:50:33,185 --> 00:50:37,030
like, you know, what do you what do you do?

824
00:50:37,030 --> 00:50:40,550
And and in in our case with this YouTube channel, we probably should

825
00:50:40,550 --> 00:50:44,330
have recognized that maybe around a 100. Like,

826
00:50:44,765 --> 00:50:48,605
hey. This thing's this thing's probably gonna stay around a while. Yeah. Now for for

827
00:50:48,605 --> 00:50:52,205
you for you and I, did that really not having it on its own

828
00:50:52,205 --> 00:50:55,920
YouTube channel really change much? Probably

829
00:50:56,140 --> 00:50:59,980
not. Like, talking heads on YouTube, not the most popular

830
00:50:59,980 --> 00:51:03,525
thing in the world anyway. Did it affect your other YouTube gem?

831
00:51:03,525 --> 00:51:07,065
Probably. So now spilt

832
00:51:07,205 --> 00:51:10,245
spilt milk under the bridge. That was in a in a movie. I think that

833
00:51:10,245 --> 00:51:14,030
was in, it was one of the movies I just watched. But you you

834
00:51:14,030 --> 00:51:17,710
can't go back. I mean, I guess we could think about, like, are you gonna

835
00:51:17,710 --> 00:51:21,525
upload? Could you upload all 500 maybe then

836
00:51:21,525 --> 00:51:25,285
480 videos to a new YouTube channel and

837
00:51:25,285 --> 00:51:28,940
create that and go after it? Maybe if we were thinking I

838
00:51:28,940 --> 00:51:32,460
mean, if all of a sudden this thing got real popular, we we we might,

839
00:51:32,460 --> 00:51:36,285
like, be, like, well, maybe we do wanna do the work. You know?

840
00:51:36,285 --> 00:51:40,045
Maybe we do wanna make those, or maybe we just start

841
00:51:40,045 --> 00:51:42,944
a new one and load the last 100.

842
00:51:43,540 --> 00:51:46,980
Yeah. And then what we'd have to do is that would take some planning to

843
00:51:46,980 --> 00:51:50,420
go, hey. Don't forget. Starting this date, if you

844
00:51:50,420 --> 00:51:54,115
haven't followed this show on YouTube, you're

845
00:51:54,115 --> 00:51:57,315
you're not gonna get the note. That's my biggest worry is, you know, the people

846
00:51:57,315 --> 00:52:01,060
that have signed up for notifications. You know, like today, we

847
00:52:01,060 --> 00:52:04,740
have 35 I see right now in the chat room. So Yeah. That's

848
00:52:04,740 --> 00:52:07,974
kinda cool. It's on, on my Stream Deck. I'm

849
00:52:08,515 --> 00:52:12,194
using Ecamm and somewhere in either the Stream Deck

850
00:52:12,194 --> 00:52:15,290
software or something, I have a button now and I can look down and see

851
00:52:15,290 --> 00:52:18,970
how many people are in the chat room, which is kinda cool. So, yeah, it's

852
00:52:18,970 --> 00:52:21,610
it's just one of those things. I don't think it's a big deal. Dan says

853
00:52:21,610 --> 00:52:25,375
for him, as a viewer, I don't care about length. If something is too long

854
00:52:25,375 --> 00:52:29,135
for me and well, you know, for me to watch, I'll watch it later or

855
00:52:29,135 --> 00:52:32,870
I'll catch the next one. The topics is what matters. Yeah. Because

856
00:52:33,250 --> 00:52:36,450
going back to Valerie Geller's thing, there is no such thing as too long, only

857
00:52:36,450 --> 00:52:40,195
too boring. I know my my save for later playlist on YouTube

858
00:52:40,195 --> 00:52:43,315
is long. There are times that I'm like, oh, this is good. I don't have

859
00:52:43,315 --> 00:52:47,010
time to watch it. I'll watch it later. And then Renewed

860
00:52:47,070 --> 00:52:50,910
Mindsets TV says, YouTube is is just a pain in my

861
00:52:50,910 --> 00:52:54,610
rear. And I did see somebody in Reddit,

862
00:52:55,095 --> 00:52:57,815
and I almost hate to say this because I really am turning into a broken

863
00:52:57,815 --> 00:53:01,654
record. That was like, I'm thinking, like, I feel like I need

864
00:53:01,654 --> 00:53:05,390
to do YouTube. Like, I just I had a guy on the podcast review

865
00:53:05,390 --> 00:53:09,230
show, and me and Eric are talking to him. And he said

866
00:53:09,390 --> 00:53:12,765
he's like, well, you know, in the future, we we really just need to get

867
00:53:12,765 --> 00:53:16,605
on YouTube. And I go, why? And he's like, well,

868
00:53:16,605 --> 00:53:20,340
because, you know, it's YouTube. It's the number 2. Like,

869
00:53:20,340 --> 00:53:23,700
he really felt compelled, like, I'm an idiot if I don't. And I was just

870
00:53:23,700 --> 00:53:26,980
like, look, I'm not anti YouTube. But if you guys don't have the time and

871
00:53:26,980 --> 00:53:30,795
the budget, don't. It's okay. And and so

872
00:53:30,935 --> 00:53:33,415
when I hear people say it's a pain in my butt, I'm like, yep. There's

873
00:53:33,415 --> 00:53:36,869
another person. It's like, oh, I need to be on YouTube. Dave has a question.

874
00:53:36,869 --> 00:53:40,549
Does anyone know if there's a place where I can get get

875
00:53:40,549 --> 00:53:43,609
old, like 10 years or so, Mac PageMaker

876
00:53:44,175 --> 00:53:47,695
or Adobe software with manuals and a floppy. There is a

877
00:53:47,695 --> 00:53:51,075
phrase I've not heard in a long time. PageMaker.

878
00:53:52,360 --> 00:53:56,120
Wow. If you did, I wouldn't trust it. Like,

879
00:53:56,120 --> 00:53:59,880
I wouldn't you know, if you're gonna find that on the Internet,

880
00:53:59,880 --> 00:54:03,605
I I don't know I don't know if you'll trust it. Daniel says, yes. It's

881
00:54:03,605 --> 00:54:06,265
in my trash can from 3 years ago. Okay.

882
00:54:07,045 --> 00:54:10,425
Actually, he says, that was a Windows version. Sorry. Yeah.

883
00:54:11,070 --> 00:54:14,770
So beauty bubble says, about having the topics on YouTube,

884
00:54:15,150 --> 00:54:18,750
you know, maybe, having 2 playlists or something like that.

885
00:54:18,750 --> 00:54:22,135
At any rate, Jim, what are you what are you running off to? Anything fun?

886
00:54:22,755 --> 00:54:26,595
Oh, yeah. I have my brother in laws are in Kansas City this weekend,

887
00:54:26,595 --> 00:54:29,450
and they said, hey. Can you know, remember when we were kids and they knock

888
00:54:29,450 --> 00:54:33,110
on the door? Hey, can Dave come out and play? So they

889
00:54:33,650 --> 00:54:37,485
they knocked on the door this week. Can Jim come down and play? So

890
00:54:37,485 --> 00:54:40,925
we're gonna drive down. I'm driving down. That's so great. I'm taking my way to

891
00:54:40,925 --> 00:54:44,365
San Jose and enjoy some family time. So it'll be a good No.

892
00:54:44,525 --> 00:54:48,300
Just just kinda get out of town with all the tornadoes we had

893
00:54:48,300 --> 00:54:50,619
yesterday. So maybe good to get out of town. Well, I was gonna ask you.

894
00:54:50,619 --> 00:54:53,900
I was like, are you gonna weather down there. Is is the weather cleared up

895
00:54:53,900 --> 00:54:57,345
since then? Are we for us, we're they're expecting some

896
00:54:57,345 --> 00:55:01,105
thunderstorms tonight, but the severe weather moved south. So we're gonna have to keep our

897
00:55:01,105 --> 00:55:04,950
eye on the weather ourselves and make sure we're we're

898
00:55:04,950 --> 00:55:08,390
being safe. But I'm not gonna change plans for that. I think we need to

899
00:55:08,390 --> 00:55:11,430
move. So head headed south for me. Yeah. That'll be fun. And I was looking

900
00:55:11,430 --> 00:55:15,095
at how many questions we had left, and really, the answer is none. So we're

901
00:55:15,095 --> 00:55:18,935
we're gonna just call it here. Here's here's a novel idea when, when you

902
00:55:18,935 --> 00:55:22,760
don't have enough content, or you don't have more content, you know, an episode

903
00:55:22,760 --> 00:55:26,600
should be as long as it needs to be, and that's it. So on the

904
00:55:26,600 --> 00:55:29,805
school of podcasting, I have to look and see. This is question of the month.

905
00:55:30,185 --> 00:55:33,944
And the question was, have you ever quit listening to a show because

906
00:55:33,944 --> 00:55:37,520
they changed their format and went back later? I have to remember. It was a

907
00:55:37,520 --> 00:55:40,320
weird question. If I look back now, I go, that was a bad question. But

908
00:55:40,320 --> 00:55:43,840
I don't think I have many responses, so I'll have to see, what the deal

909
00:55:43,840 --> 00:55:46,795
is. So it might be it's definitely gonna be part of that. Because if somebody

910
00:55:46,795 --> 00:55:50,155
sent an answer, I'll be doing that. But I might then that

911
00:55:50,155 --> 00:55:52,390
little, episode cocktail

912
00:55:58,710 --> 00:56:02,464
little week. As always, I don't

913
00:56:02,464 --> 00:56:05,825
really have anything planned coming up. I I think I have something in May, but

914
00:56:05,825 --> 00:56:09,505
that's in Cleveland, so I'll be here. That's no big deal. But, thanks to,

915
00:56:09,825 --> 00:56:13,492
Dan over based on a true story podcast and Mark over

916
00:56:13,492 --> 00:56:17,153
at podcastbranding.co. And thanks to the chat room and, of course,

917
00:56:17,153 --> 00:56:20,815
all of our awesome supporters at ask the podcast coach dot

918
00:56:21,295 --> 00:56:24,815
com slash awesome. That is so much fun. Jim right now is

919
00:56:24,815 --> 00:56:28,480
making fireworks. He's got every little fun little comes up Tom's up

920
00:56:28,480 --> 00:56:32,079
and the like and all those other things. Yeah. We'll see you again next week

921
00:56:32,079 --> 00:56:34,900
with another episode of Ask the Podcast Coach.

922
00:56:45,145 --> 00:56:48,720
Hold on. And I hit the

923
00:56:48,720 --> 00:56:50,260
mic on the way out the door.