Will an AI-Made Cover Image Cost You Listeners?

Dave Jackson: Ask the podcast coach for 11/14/2026. Let's get ready to podcast. There it is. It's that music that means it is Saturday morning. It's time for ask the podcast coach where you get your podcast questions answered live.

Dave Jackson: I'm Dave Jackson from the schoolofpodcasting.com. And joining me, he said hitting his microphone right over there, it's not Jim Collison. Jim is on a special assignment today. So today There you go.

Jeff Sieh: Nice. See? I do that for everybody else, so that's fun to have it happen to me. That's awesome. Thank you.

Dave Jackson: There you go. Or...

Jeff Sieh: Nice. That's nice.

Dave Jackson: And what's fun is I pay the 10 the $10 a month to Suno, and I will then... Like, you could break out the music, and then you just have the harmony people going, Jeff, Jeff, Jeff, Jeff, see. So it's... I I hate it as a musician. Yeah.

Dave Jackson: I I kinda feel like I need to go take a shower, but I also go, man, that was fun. So...

Jeff Sieh: That's funny. So so if people haven't watched the show that I do, but...

Dave Jackson: Yes. From creators new creators news life dot com or jeffc.yeah..com.

Jeff Sieh: The the fun thing is is, like, I've always wanted to do that since I was a kid. And you can actually have the the theme carry through and, like, you can have jingles that still match your your sound. Like, it's just... It's mind blowing if you haven't played with it yet. So...

Dave Jackson: Yeah. It's amazing. So... Yeah. So, Jeff, welcome to the show, buddy.

Dave Jackson: And if you're new to the show, you can go out to ask the podcastcoach.com/question, or we also have... Besides Jeff, we have

Jeff Sieh: The world's greatest chat room.

Dave Jackson: The world's greatest chat room, and we are here to answer your questions. And before we get to that, we always like, do you have anything to drink, Jeff, from the warm state of Texas where it's it's 35 in Ohio today?

Jeff Sieh: It's cold here too, but it's, like, forties.

Dave Jackson: So it's broken. So so, normally, Jim is out. I'm not even sure where Jim is today. He just said, hey. I'm I'm not here in 2 weeks, so we brought him in.

Dave Jackson: But Jim usually lifts a glass. So we lift your glass to Jim and pour that coffee, and that coffee pour is brought to you by our good friend, Mark. In fact, Ken Newlove just went over to to podcastbranding.co, and she said, hey. You know, you recommended Mark. He did a great job.

Dave Jackson: And I go, of course he did. Because he's done really, I don't know, the last probably 7 pieces of artwork for my show. If you need a website, he can do that. The beautiful thing about Mark over again at podcastbranding.co is he's a graphic artist and a podcaster, so you don't have to explain what a podcast is. And look.

Dave Jackson: Let him do the marketing stuff. You do the podcast stuff. Give him an idea of kinda the vibe as the kids like to say today. What vibe are you going for? What's your show about?

Dave Jackson: Let him do all the marketing stuff, and then you get to do all that podcasting stuff. And, he'll make a couple for you. You pick your favorite 1, maybe give a little tweak, and you're good to go. And if you do a podcast for, let's say, 5 years, that thing pays for itself. So when you're ready to look great, go over to podcastbranding.co.

Dave Jackson: And this is fun where Dave scrambles behind the scenes to see. Can I get to the PDF before the jingle is over? Because I wanna talk about, honest, I'm clicking on the button all day long. There we go. Dan from basedonatruestorypodcast.com.

Dave Jackson: It's fun. It's... If you ever... You know, it's like peanut butter and jelly. Some things just go together.

Dave Jackson: And Dan said, hey. I have a a passion for history, and I have a passion for movies. And so you put the 2 together, and if you've ever been in a theater, the, the lights go out, and then a single white sentence appears on the screen, and it says based on a true story. Well, a lot of times it's... That based part is a little loosey goosey on that.

Dave Jackson: And so when you listen to based on a true story podcast, you find out what's the real truth and what are the part they just threw that in. What do you mean he had a girlfriend? No. He didn't. You find that kind of stuff out.

Dave Jackson: So, Dan, thanks for sponsoring the show. And, Jeff, what do people call you? Do... I know they call you Jeff, but are you a podcast producer? Are you an editor?

Dave Jackson: Are you a Yes. Yes.

Jeff Sieh: So we have, like, like, 3 or 4 different, like, columns to the business. So production, we do a lot of video and podcast production. So Guy Kawasaki, you guys know him. Yeah. Remarkable People Podcast.

Jeff Sieh: We produce all his stuff. We also do Perinta Days Teens, which is a national radio show. We do... They have, like, 4 different podcasts. We do that.

Jeff Sieh: We do Agora Pulses podcast. So we do a lot of that stuff. My daughter, Abby, is amazing. She does a lot of that stuff.

Dave Jackson: And then we

Jeff Sieh: have kind of the consulting, personal brand stuff, which is me, you know, do a lot of AI consulting and speaking about that. And then also, you know, the the ECAM sponsorships

Dave Jackson: Yeah.

Jeff Sieh: And the live show and all that stuff. So they all kind of feed each other. So it's a lot of fun.

Dave Jackson: Beautiful. Well, know you do a lot of stuff with AI. Mhmm. And have you ever had anyone give you, like, I don't know, shade? I'm trying to use all the the cool kid words.

Jeff Sieh: Yeah. Yeah. I get a lot of the data center stuff. And that's why I went... Spoke at Momentum, is Lou Mangelo, who's amazing.

Dave Jackson: Lou.

Jeff Sieh: Old... He's a he's a been on... He's on the hall of fame, like, with you, Dave, which is very, very cool. Spoke at his event last month, and I actually had some of the audience. And it's usually younger people that are like, what about the data centers and, like, all this stuff?

Jeff Sieh: And and to be honest, like, with the new stuff coming out, the, you know, the recirculating coolant and all this stuff. Now I wouldn't want a data center built next to me. Right? But if you look at the amount of energy to grow an almond versus a data center, an almond takes way much more water. A cheeseburger takes way much more water than a prompt and all this stuff.

Jeff Sieh: So you gotta compare it to the right thing. But I get it. We need to make it, you know, efficient. My issue is... Isn't so much that.

Jeff Sieh: It's the the disparity. Like, I can pay for a $100 cloud subscription, but there's people still who can't buy cell phones. Like... And, like... And so I think the gap is growing, which is really scary.

Jeff Sieh: Like, I can 10 x the stuff I'm doing because of AI, and some people are stuck because they can't even afford, you know, like, basic Internet. So that's what worries me a little bit more with the AI stuff, not so much the environmental stuff. We'll figure that out. It's the it's the gap that's growing.

Dave Jackson: Well, we're gonna go kinda kaleidoscope... Scope y here for a 2nd. This... Why I asked this. This guy said questions regarding AI.

Dave Jackson: He said, I see a lot of backlash against AI that I'm fully on board with. However, and I think most people, it's like when the idea came from AI, there was a... Literally, saw this last night where there was a... 2 people did shorts about eggs Mhmm. And they used the exact same script.

Dave Jackson: That was like, that's not thought leadership. That's just like, you you can't... Right. So that part I get. But he says, the reason I asked is that recently I posted an interview I did with a musician, and he made his artwork using AI.

Dave Jackson: And it wasn't anything super crazy like, you know, look. He's, you know, stomping on buildings. It was just a... You know, was an AI picture of him. And this is what I thought was interesting is waffles.

Dave Jackson: So, you know, consider the sort. This is coming from waffles on Reddit. Said the 1st impression I'd have of your stuff is that's an AI logo. And at that point, I don't care what you've done. I'm out.

Dave Jackson: And I was like, really? And then there are a bunch of people that were just like, yeah. Using AI at any point in the creative process makes me doubt the rest of the process. An AI generated cover image is the 1st thing anyone will see, and then perhaps for Zoom, that's what follows, has also been influenced by AI. And I was just like, I...

Dave Jackson: To me, I I see AI and I get it and all, but I I have never... I don't assume that the rest of it is AI, but I I guess some people do.

Jeff Sieh: I think the... As the younger demographic does. I mean, I think, like, I talked to my daughter about this a lot because she's like... I mean, she's like anti AI and said, well, I can take those tools away and you can write out the show notes in longhand if you'd like. And she's like, no.

Jeff Sieh: That's okay. Right? Like, so this... If you go back, like, I remember when Canva came out, people lost their minds, right? Like, oh, it's gonna take away graphic designers.

Jeff Sieh: It's not... You know, it's gonna... It's it's all gross. And now now everybody uses it. Everybody has a Canvas subscription almost.

Jeff Sieh: I... Who knows how much longer because of AI stuff. But I I think it's it's a tool. Now the the key is to not make it look like everything else.

Dave Jackson: This is

Jeff Sieh: the... Even back with Canva, like, could... I could go through Pinterest and go, oh, there's a Canva template. Oh, there's a Canva template. And so making it and taking the thought and and working your magic on it yourself and not just hitting that easy button, which so many people do, that's what makes a difference.

Jeff Sieh: So I can see it if you... Like, I'm seeing a lot of these poster AI images all over Facebook, and I'm like, guys, please stop. Like, it looks gross. It would... May have been fun for the the 1st week, but let's just not do that anymore.

Jeff Sieh: So my church is doing it. I'm like, please, guys, it's it's over. So use some thought on it. And and I was... And you've mentioned Joe.

Jeff Sieh: And Joe has kind of a different philosophy of AI. He's more anti than I am, but we have a great conversation about it. And 1 of the things that I always say is, like, the stuff I do, like, I make the jingles and the fun stuff and the the images, is the stuff I'm doing is not art. It's novel. Like, I have fun doing it.

Jeff Sieh: Like, I'm not saying this is art in any means, but it's novel and it's fun and I enjoy it and it looks good and people like it. I'm gonna use it as a tool. So that's kinda where I land on all that.

Dave Jackson: I was at PodIndy last weekend, which was great fun, and, got to hang out with Daniel J. Lewis. And Daniel teaches, his his son is homeschooled, and he is kind of the the, I don't know, the nerd Right. Yeah. And he was talking about, he had these 2 kids, and they they both had screwdrivers.

Dave Jackson: And he goes, now at the count of 3, I want you both to take the screwdriver and they had a a screw sitting there in a block of wood, and you're gonna screw the thing. And he told the 1 girl, he goes, okay. When I say 1, 2, 3, go, put down the screwdriver. There is a cordless drill Right. By your foot.

Dave Jackson: And so they go, 1, 2, 3, go. She grabs the thing. She's done. The guy's like on turn number 0.5. Right?

Dave Jackson: Mhmm. And he goes, so it's not that the cordless screwdriver is evil. It's a tool that you can use to do things faster and easier. Right. And he goes, that's what AI is.

Dave Jackson: He goes, it didn't make it any better, just made it easier. And so... And I was like, man, that's a great example of that. It's... Now does it make me wet my pants that...

Dave Jackson: You know? What is it? Well, you're older.

Jeff Sieh: I get it. Like... Yeah. That's why it depends on these long.

Dave Jackson: But is it RAE reverse... No. Re... R e... Yeah.

Dave Jackson: REA, reverse engineer anything Mhmm. Is like a thing now. Because, you know, we're Americans, and if we have 3 words, we have to abbreviate them. Right. Pabst Blue Ribbon, Kentucky Fried Chicken.

Dave Jackson: It's just too much to remember. Right. Right. We have to bring it down to that. But, yeah, uncle Marv says, based on that theory, you know, with that argument, that person must hate movies because of CGI.

Dave Jackson: AI AI is just an upgrade to things that have been happening for the last 30 or 40 years. Yeah. It's it's... Now 2027 is gonna be, you know, a different year to see where we're gonna end. You...

Dave Jackson: You'd mentioned Joe. Joe was Joe last name. Bona Joe

Jeff Sieh: Casabona.

Dave Jackson: Yeah. Casabona. Yeah. Yes. On again, creatornewslive.com.

Dave Jackson: Mhmm. And he was saying, should you, you know, basically do your own?

Jeff Sieh: Right. Yeah.

Dave Jackson: Yeah. And I'm like, who's gonna support that? That's my question. So when you... When it breaks or when you when you decide it's so...

Jeff Sieh: Like like, I'm not gonna replace... I use kit for my email stuff. Like, there's no way I'm gonna do Now... Right? Like...

Jeff Sieh: And and other stuff. Like, I can't vibe code Ecamm, like, I... Which is what I use. Now, like, some real cool people like Billy Thorpe, who's... He does...

Jeff Sieh: He's a big Amazon seller. He built a plug in for Ecamm where his, like, QR codes come on screen automatically. So it's... And and he's, like, he... He's basically Gilligan.

Jeff Sieh: Like, he lives on Puerto Rico Island. He wears flip flops and drives a golf cart. Like, he he is not a coder. Like, he has no... And he just he just did it.

Jeff Sieh: Like, he just talked to his AI and and made it. So I think stuff like that. Like, I replaced my Linktree with AI stuff that built a WordPress plugin, and I was really worried because I'm like, is this safe? Because every... You know, everybody gets hacked through WordPress.

Jeff Sieh: And it's like, you're the only 1 who knows this. Like, the problem happens when it's like Yoast or something like that. Yeah. Everybody finds an exploit and go in and with 1 person running a a individual kind of thing, it's pretty safe. So I feel good about it.

Dave Jackson: Yeah. It's gonna be interesting. Dan says from based on a true story podcast, the dislike of AI started when tech companies illegally stole IP from artists, authors, etcetera, to train their models, not only got away with it, but make billions off of it. Yeah. Thee.

Dave Jackson: Not Rules for me. Yeah. That is... It's it's it's weird.

Jeff Sieh: That is another thing that I really struggle with because they are trained, and you don't know what they trained it on on some them. Now Adobe is doing a pretty good job with some of their stuff, But my thing is, like, the cat's out of the bag. How do we put it back? Like, I think they're starting to do some more watermarking things, and I think that's gonna help. But, like, you know, when is the last time you paid for a stock photo?

Jeff Sieh: Right? Remember, like...

Dave Jackson: Oh, man.

Jeff Sieh: Yeah. You know, I I had those licenses to, like, all those different places to to build, and I I don't need to anymore. Well, it's

Dave Jackson: it's funny because the reason I paid for Canva... Because remember, I think it was like a dollar a photo. Right. And I was like, well, I'll just pay for it. And then, you know, I don't have to even think about it.

Dave Jackson: And and and now I... When I think about it, I should probably be on the free version of Canva because the only thing I can think of is they have branding kits where you have your colors and stuff like that....

Jeff Sieh: Do now in AI. I mean, that's what... Right. I use Claw Design for all that stuff now. And so I just point my AI towards it.

Dave Jackson: Yeah. The... Ralph makes a good point because I guess there was... I missed this. I missed the...

Dave Jackson: I don't really watch the news a whole lot,

Jeff Sieh: Across I the nation.

Dave Jackson: Yeah. Across the nation because I I guess radar stuff wasn't... I don't know. Who knows?

Jeff Sieh: They said... And it's funny. Everybody's talking what... You know, they think... Because I think they thought the same thing, like, okay.

Jeff Sieh: It was a cyber attack, but they're just saying it was outdated software they updated. I don't know. It depends on how much you wanna trust the government, but what they say... We won't get into that rabbit hole. But...

Jeff Sieh: Yeah. So it was a ground stop, and it hasn't happened since, I think, 09/11, or it's only 1 time after 09:11 that they've done this. So, like, my friend, Vivia Von Rosen, who's a LinkedIn expert, she was stuck in the Denver Airport. I don't know if she ever got out. Like, she was just sitting there.

Dave Jackson: Yeah. So the day Claude or whatever goes down, everybody's gonna be like, but I I... You know? I mean, heaven help me if... You know?

Dave Jackson: I remember once this was when GPS was brand new, and we didn't bring any maps. We didn't bring anything. It was Garmin, and I'm in Downtown Chicago, and it gets me there. We went to a concert. We come out.

Dave Jackson: We're in Downtown Chicago, and the GPS cannot get a signal because I'm surrounded by giant buildings. Gosh. And I'm like, well, let's see.

Jeff Sieh: That's a wall.

Dave Jackson: The the sun is going down that way. I will... That makes this east... You know, we're gonna head east and eventually, hopefully, get a a signal. So that's gonna be interesting.

Dave Jackson: Dan says they're still using floppy disks.

Jeff Sieh: Yeah. They are. That's that's what happened.

Dave Jackson: That's not a joke.

Jeff Sieh: No. It's not. They were using floppy disks to update some of the... They had to, like... Oh, man....

Jeff Sieh: Can carry, like, from what I read, like, weather information on a floppy disk to put it in to another system, and it's just... It's bonkers that we're... Like, it's like Windows 2,000 on some of those computers. So it's pretty awesome.

Dave Jackson: That's crazy. Well, 1 of the things that you said you have been playing with... Thank you, Daniel, by the way. He's letting me know I forgot to update the Live Link, which I'm doing in the background. Jeff, you mentioned how you're using something with AI to edit video.

Dave Jackson: Yes. How how... So what voodoo This

Jeff Sieh: has this has been, like, my holy grail for a long time. Because because I use Ecamm and and some other stuff, I have 3 tracks when I'm done, which is great for repurposing. And, you know, you... I've talked about Descript for years. I've used it forever.

Jeff Sieh: But it would always kinda choke on those 3 tracks when I'd wanna do some really... Some cool things with AI with it. Well, now you can. So a friend of mine... Oh, he does Primal Video.

Jeff Sieh: I can't remember his his name. Justin. Okay. Anyway... But he he has been kinda in the same path as me.

Jeff Sieh: But you can just select for a guy. He wanted to start doing video, but he really didn't wanna, you know, have the whole expense of a whole video team.

Dave Jackson: Right.

Jeff Sieh: So, basically, we're doing it all with Claude and Descript. So I I have it all set up. It actually... All it does is goes makes a cold open. It gives the logo stinger, and then it does the the scene switches between the cameras.

Jeff Sieh: And I basically set it up in 30 minutes. I'm I'm done. So I usually set it up and go to bed and come in the morning, and I have a video done. And I just kinda walk through to make sure everything works. But the real killer app that I've been using, and people in my mastermind have been using it, and it's really made a huge difference is Chatcut.

Jeff Sieh: Not Capcut, that's been around for a while.

Dave Jackson: It's called

Jeff Sieh: Chatcut. And it has a downloadable version. You can also use it on the web, but it is amazing. You can tie in Claude or ChatGPT. It has a timeline editor, but it just works.

Jeff Sieh: For example, I had 5 hours for this... That parenting days teens, they had interviews of kids, and they wanted to to shorten those 5 hours of interviews down to a 10 minute fundraising video.

Dave Jackson: Oh, man.

Jeff Sieh: And I'm like, I do not wanna watch that. Like... Right. Like, I don't wanna watch 5 hour. So I set it up, and it actually...

Jeff Sieh: And I said, I wanna have a story, and it's gonna be about fundraising. And it actually went through all those files because I had to... I had transcripts of them and made a supercut of it in in a 10 minute shot all at once. They did it for me. Like, I'm like, you don't understand how much time that saved me.

Jeff Sieh: Yeah. And that's just that's just the tip of the iceberg. Like, it's making amazing shorts. It'll tie into my design system that Claude has put together and actually make it in my design style, and it'll make it for me. And so it's here, folks.

Jeff Sieh: So if you're not using AI for editing, you need to start because it... It's amazing. Yeah. Hyperframes. I see AI goes to college.

Jeff Sieh: Talked about that. That's a great 1 too. It's even getting to the point where in the Momentum conference that I was in with Lou, I... He sent an email. He's doing a Momentum at Sea.

Jeff Sieh: It's a cruise, like, workshop kind of a thing. And I said, hey. And I was just sitting there when another speaker was going and said, hey, Claude. Go to my email. Find that email that Lou sent, and I want you to make me a video on a 16 by 9 and also a horizontal 1.

Jeff Sieh: Go. And it built it. Like, motion graphics, everything done. I showed it in my presentation, and it blew people away. But that's the stuff we're able to do now is is we...

Jeff Sieh: The editing issue is going away. And this... If it's for video, you know it's for audio too. So those people who are still doing, like, old school timeline stuff, really start watching the space because it can really speed up your workflow. And I know people like, I love to edit.

Jeff Sieh: Okay. That's great. You know, that's... To me, it's like mowing a lawn. If I could get somebody else to do it for me Yeah.

Jeff Sieh: I'll do it. Right? Like, I can mow a lawn and I have stuff to mow the lawn, but I don't want to do it. So if you love editing, I get it. But...

Dave Jackson: Speaking of people that like editing, Steve Stewart is in the... Did I hear someone talking about editing? My ears are ringing. Yes. So...

Dave Jackson: Yeah. Yeah. It's... Again, anything around software is going to be very strange in 2027.

Jeff Sieh: And we charge... I mean, this is part of our business. Like... Right. So for us, we're seeing ways to actually increase our output and do things quicker and look better than ever before.

Jeff Sieh: Like, we can take on more clients with the same amount of people that we have editing stuff because it's getting so much faster, and it's act... It actually can go and look like like... Just for example, like, sometimes a guy will have... His head will be bigger than the guest. And I can say, make sure they're the same size, and it'll go through and it'll do it all for me.

Jeff Sieh: I mean, little stuff like that that you'd have to do is starting to... When you can remove little pieces of friction, those start stacking up and really start saving you time. Yeah. Ralph says, will I be replacing my team? Maybe.

Jeff Sieh: So this is a real good question because I am really concerned about a lot of the VA stuff is... The Philippines has a lot of... That's kind of a lot of their economy. I think it's already starting to hurt them from what I've heard from some people there because a lot of the stuff we're sending out for VA kind of work, AI can do now. And it's getting better and better every week.

Jeff Sieh: It really is. So my thing is is, okay, what... If we wanna keep... What can we do to to... That AI can't do that only humans can do?

Jeff Sieh: That's gonna be an issue that we continue to have to keep asking ourselves.

Dave Jackson: Yeah. I know John Dremango

Jeff Sieh: Mhmm.

Dave Jackson: From the Boomer Bunker is... Just loves AI. And both he and I bought Cast Magic Mhmm. When it was on AppSumo.

Jeff Sieh: I

Dave Jackson: I have have it it too. Too. He said you can you can dial in via MCP, which is the nerdy phrase to saying tie your Claude into it. Right. And he goes, so Claude has...

Jeff Sieh: It's...

Dave Jackson: You've already trained Claude, and now you're basically using Cast Magic's tokens, for lack of a better And, you know, and I was like, well, that's... And he goes in and it it does some really amazing things already, and now you tie... So that's the... My next step of playing with AI. I've never tied Claude into anything.

Dave Jackson: I'm just using Claude.

Jeff Sieh: Oh. 0. That changes it.

Dave Jackson: Like... It's like black and white to colors.

Jeff Sieh: So, like... So my show prep... So, you know, I do go live on Fridays. Yeah. So that used to used to take me most of Thursday because I do a lot of research, and I have all these different things.

Jeff Sieh: I make a song. I mean, all this stuff. And it takes me about 30, 40 minutes now because of AI. Because it actually... The the cool thing about AI is, like, people have been using it for chat for a couple years, but now it actually does things.

Jeff Sieh: So always try to think of, like, what's the next best thing that can happen for me. So, like, I would have it where it would write my email that promotes the show in a... Everything goes in a huge document that AI creates. Well, I was like, okay. Maybe it can actually take that into Kit.

Jeff Sieh: Well, Kit has a connector. So now it actually not just puts it there, it puts it in a kit kit, and it's ready. It's got the right, you know, date, and it's got the right audience. And all I do is double check and hit send. Like, just that little thing saves me so much time because it starts stacking up.

Jeff Sieh: And, like, you know, and it also... It writes me the lyrics, and it'll tie in and makes the images now for me because of all these connectors that you can hook up that I haven't had any issue with. Like, I only have things drafted. I never have it send it for me. That's kind of my rule that I have.

Dave Jackson: Yeah. Absolutely. Yeah. Dan from based on a true story podcast, an MCP connection allows Claude or others to use DaVinci Resolve and Affinity for editing. I haven't patched in Autograph yet, but that's next for me to play with.

Dave Jackson: And then Todd the Gator said, I just discovered that Authonic... I just discovered I can also clean up speech in an MP 4 video file, and that cuts... And the cuts were pretty clean. Yeah. I was impressed.

Dave Jackson: I always thought, Auphonic was AI for audio only. I didn't realize that. But the thing that's cool is, this show uses Buzzsprout. Buzzsprout, they call it magic mastering. It's all phonic in the background.

Dave Jackson: And I used to use Descript because I really like Descript's filler word. Never use the remove all.

Jeff Sieh: Right.

Dave Jackson: But myself and Jim are big on the double word. So, like like, when you say something, there's 2 likes for you. It would remove those and it remove ums. And people say but I was like, look. If it can remove them, why not make them sound smarter?

Dave Jackson: And if it doesn't sound like an edit. And Auphonics removal is great because I've yet to hear a bad edit. Now we still have double words, but I was like, I used to... Like, this show would be over, you know, whenever it was over. And, like, 4 or 5 hours later, I was done because I was manually putting in chapters.

Jeff Sieh: Right.

Dave Jackson: I was editing out the bad parts or whatever. It took forever. And now all I do is I remove... Because there's always just... Because the way when I hit record on StreamYard, there's always, like, a 2nd and 0.5 of empty space at the beginning and at the end.

Dave Jackson: So I remove that out, reexport it. I upload it to pod chapters. Now that's kind of AI in a way. Mhmm. And it transcribes it for me.

Dave Jackson: It puts in chapters. And then Daniel has it now where... Like, especially for this 1, we have, you know, based on a true story podcast and podcast branding are there. And when we get to the midpoint, we have the same sponsors every week. Well, now I can save those sponsors as chapters and go, yep.

Dave Jackson: Use that 1, that 1, that 1 here, this 1 there. And I'm done now, like, I don't know, an hour and 0.5, maybe. You know? So you... I think you hit the nail on the head.

Dave Jackson: The stuff that you don't want to do that's menial. I know I... This week, I had... We're moving somebody from WordPress to Podpage, and there was a point where I needed a list of their old episode links and the new episode links, and I started to, like, do it. And I was like, oh, wait a minute.

Dave Jackson: This is Right. Boring and tedious. I have a friend for that called AI. Mhmm. And then before I could finish it, Brendan came up with something already, but it was still...

Dave Jackson: That's the kind of stuff you wanna throw at it to do that.

Jeff Sieh: And the other thing is is think about, like, what now you can offer to your clients that you haven't been able to before just either through time or the technology wasn't there.

Dave Jackson: So for example, 1 of

Jeff Sieh: the the Parenting Today's Teens radio show that we do, he's wanting to do it in Spanish. Right? So Mhmm. All we do now is I take it to 11 Labs. It actually turns his voice his voice into Spanish.

Jeff Sieh: It keeps all... Because somebody else does all the production with the the the audio and all that kind of stuff. And it'll keep all that in, and it just changes his voice, his guest, whoever, to Spanish, and it's done. And it keeps all the underlying stuff intact, which blows my mind. But that is a service now that I can offer.

Jeff Sieh: Like, he's always wanted to have it in Spanish. Now I can give it to him in Spanish. Now in 2 years, it'll probably happen automatically. But...

Dave Jackson: Right.

Jeff Sieh: You know? Well, I

Dave Jackson: always wonder about that because I thought about it, like, doing the school of podcasting in Spanish. Mhmm. But then when they come and wanna do coaching, I'm like Yeah. Yeah. Yeah.

Dave Jackson: That'd rough.

Jeff Sieh: Yeah.

Dave Jackson: Rich Graham says, oh my god. Claude is like my left arm. If it ever went away, it'd be helpless. Yeah. It's it's gonna be tricky to see.

Jeff Sieh: Yeah. So... And and the other thing... And this is the thing I'm most excited about for... That I've always wanted to do and I was finally able to do with AI is a long time ago, Amy Porterfield, and if you don't know her, she's a huge marketer

Dave Jackson: Yeah.

Jeff Sieh: Came up with, like, the the o g of of the the online people. But she would have a podcast, and she was always like, hey. We took the notes for you. My team was put together, and here's a free download. You know, like, you could...

Jeff Sieh: So it's a basically a lead magnet for every episode, which I thought was very smart and very cool, but I never had the bandwidth to do it before. Well, now... And this happens automatically, is that my show's over, I upload the files to Descript, and then at 02:30, I have a a scheduled task in Claude where it goes, gets the transcript. It actually creates this cheat sheet, and I call it the cheat sheet club. And it actually puts all those things in a downloadable.

Jeff Sieh: It gives them action items to do, all this stuff automatically, and it also creates an email for people who sign up who wanna get delivered to their inbox. And that happens hands off for me after I I do it. So if you're interested in looking to see what that looks like, it's jeffc.com/cheatsheet. You don't have to... You can just click on it.

Jeff Sieh: There's no opt in unless you really wanna get them, but it is so very cool. Jeffc.comforwardslash...

Dave Jackson: Oh, I'm sorry. I'm I'm showing the wrong website.

Jeff Sieh: It's alright. I get it. But but that thing... And, like, a 150 people have already signed up to get that to their mailbox, and it's just a resource that I wanted to share, but, like, anybody can do that. So think of what you've always wanted to do before, but haven't been able to, or something that your audience really wants that you can provide now.

Jeff Sieh: Like, that's what's I think is really, really cool. So because I've really been trying to dive interviews like, you know, don't use AI for creativity. And I'm like, well, how can we optimize... Use AI to optimize our creativity? And so that kind of stuff just jazzes me up when we when we do that.

Jeff Sieh: So...

Dave Jackson: Yeah. And we should point out to anyone that, as I mentioned in your jingle, it's it's it's a little harsh, but you... C is spelled s I e h. Right. Right.

Jeff Sieh: I have a 4 e, especially in c. That's how my mom made me do it. /cheatsheet. Jeff.com/cheatsheet. And...

Jeff Sieh: Because it's not it's not there yet on the actual menu.

Dave Jackson: It's not.

Jeff Sieh: Oh, there you go. I'm I'm tracking it.

Dave Jackson: Yeah. And do we know... Is that German, Irish, Scottish?

Jeff Sieh: I think it's German, and it... I... Somebody told me it meant, like, wagon builder. I don't know if that means. You know, we'll we'll say this.

Jeff Sieh: It probably means, like, thief or something like, you know, you know, tar and feathers. Tar and feathers. Excellent.

Dave Jackson: Slightly off topic, Tim says, for me... Let's see. But on topic for me, has there been any studies on AI helping or improving folks with chronic conditions? I just did a 9 part limited series talking about my MS diagnosis. He said I used AI to help me stay on topic and help me through brain fog and exhaustion.

Jeff Sieh: Yeah. I think that's... I mean, I think there'll be a lot of cool stuff coming out for that. Like, just that that we can have clean transcripts now is a big thing for the people who have trouble hearing. Like, Guy, if you don't know, he's he's basically deaf.

Jeff Sieh: He's got, I think, 2 cochlear implants. And so, like, even his guest, he's got, like, a transcript running that he reads. So it's really fun editing because laughs will happen later because he's reading it. Love, like, gotta fix it. But he is really adamant on having really clean transcripts.

Jeff Sieh: So he has actually somebody uses AI to get it halfway there, and then they really go and really tighten it up for the people who really need those transcripts, which I think is a great thing.

Dave Jackson: Yeah. You know, you mentioned Guy. 1 of the things I've always wondered how... Because Guy Kawaswaki, easy for me to say. Yeah.

Dave Jackson: How did you end up landing that gig?

Jeff Sieh: So this... It's a long story. So he was way back in the day with Google Plus. Remember Google Plus?

Dave Jackson: Go Google Plus.

Jeff Sieh: That's... They had live video before everybody else. And so I've always done live video slash podcast through... Since the start, and I cashed in all my chips. And I had actually...

Jeff Sieh: When I 1st started, I was just on Google Plus and, like, Peg Fitzpatrick made a post, and I just kinda commented on it. And it kinda developed a friendship, and she kinda mentored me the whole AI space. Well, she ran ran for years, guys, social media. So when I wanted to have my 1st show and I got a a big... I wanna have a big guest, I got Guy on.

Jeff Sieh: I cashed in all my chips. Mhmm. Had him on, and I'm sitting there, and this is... It's gonna... I'm actually writing a book about this.

Jeff Sieh: But the 1st episode, I'm sitting there. I have a Walmart water bottle, and he's in the green room. I'm I'm getting ready to go live. And I turned, and I hit the bottom of my desk, and the entire water bottle cracked. All the ice water fell into my lap and, like, hey.

Jeff Sieh: We're live. And, like... So the title of the book is Ice Water Underpants. But Nice. But that was the 1st thing.

Jeff Sieh: And then, like, Ronnie, Benson, and I, we... Before there was live, like, remote stuff, we had, like, cobbled together the cell phone thing, and we went to South by Southwest, and we interviewed Guy. And then what happened is is he wanted a podcast, and the editor he hired didn't do the job. Like, just drop the ball. And Peg says, hey, do you wanna do Guy's podcast?

Jeff Sieh: I'm like, oh, okay. And then it was... And he wanted to use the script from the beginning. And so that's over 6 years now we've been doing it. Wow.

Jeff Sieh: That's the story. I got guy.

Dave Jackson: There you

Jeff Sieh: go. I can trace it all the way back to a comment, a thoughtful comment I made on a post all those years ago.

Dave Jackson: That's it. Craig, who teaches English to... No. He... Yes.

Dave Jackson: He teaches English to Spanish speakers. He says it's only about 90% accurate. That would be my worry is that I translate my podcast to Spanish. And in the immortal words of Steve Martin, I accidentally ask someone, I want to massage your grandmother. So

Jeff Sieh: We haven't had that happen yet, but we do take it and have it double checked with somebody who does, because I don't. Like, I don't Yeah. Understand. We have somebody check it. 11 is probably the cutting edge platform.

Jeff Sieh: Yeah. They actually have different types of Spanish you can select. So they do have these different Spanish as you can do. So it's it's it's going really fast, and it's really, really getting good.

Dave Jackson: And we have a thumbs up for your cheat sheets. Rich says they're super handy. Not just handy. Super handy.

Jeff Sieh: That's

Dave Jackson: right. Here's a fun question. Do you think we've all become human lab rats by the AI models to build them based on our knowledge? I think that's what's going on, and so many people are not seeing it.

Jeff Sieh: I don't Go for it. Lab rats. Yeah. They're gonna go for the accountants 1st because, you know, that's what's gonna happen. But...

Jeff Sieh: No. I my thing is is, like, if everybody... If it's getting trained on models, like, is it gonna be... Remember that movie multiplicity? Is it Michael Keaton or Michael...

Jeff Sieh: It wasn't it?

Dave Jackson: Michael Caine? Was it Mike? Please say Michael Caine.

Jeff Sieh: It was a copy of a copy of a copy. Right?

Dave Jackson: Oh, yeah.

Jeff Sieh: And, like, the end guy was just... He was just stupid. Stupid. Yeah. And so I'm wondering if we're training on this stuff.

Jeff Sieh: And it's really... Even the guys who make Claude, they actually say that they're not even coding anymore. They're actually letting the AI code itself, which is a little Yeah. Wow. Yeah.

Jeff Sieh: Michael Keaton. That's right.

Dave Jackson: There we go. When he wasn't... Before he was Batman, I think, if I remember right. Yeah. Thing that's gonna be...

Dave Jackson: I think it's gonna be weird is I saw a... There's a a company now, you know, in... With music. 0.5 the the thing that makes a guitar player a guitar... Well, the big thing is their hands.

Dave Jackson: But aside from that, a lot of things with gear. And... Wait a minute. We have to do this. Yes.

Dave Jackson: We have... Thank you. Craig from AI Goes to College has pitched in $20. Thank you for that super chat. But the, like, the sound that nobody could get was Eddie Van Halen's sound because Eddie did things to his amps that aren't good for it.

Dave Jackson: Like, he was running the tubes way too hot, and they would blow up and stuff like that. But it sounded great until it blew up and he had all... He was he was a tinkerer. He loved to tinker. And I went to YouTube and there was a guy and he he played, like, the actual song.

Dave Jackson: And then he picked up a guitar, and I was like, that's... Like, it was right next to the ridge. And I was like, that's Eddie's sound. And they... I was like, okay.

Dave Jackson: So if we can all sound like whoever the new hot thing is, like, how are we going to stand apart? That's gonna... You're gonna need somebody to take any sound and then tinker it or Yeah. Take the Eric Clapton or whoever or whatever. Because if we can all...

Dave Jackson: If we're all using the same tools, you're back to kinda what you mentioned earlier, that little thing called human creativity.

Jeff Sieh: Yeah. Well, I think, you know, we have the knowledge, and now, like, I... I've never been able to analyze data like I have been able to before. And, like, I'm not a I am not a numbers guy. I'm not...

Jeff Sieh: Is, like, my worst subject. So... But for me now, I can throw stuff at it. I'm like, oh, it can analyze the stuff with ways I can understand. Like, this is really, really cool.

Jeff Sieh: We have all this knowledge at our fingertips, but the thing is is where does wisdom come from? So we have knowledge. So... And I talked to my my wife's a teacher, we talk about this a lot. It's like, how do we teach wisdom?

Jeff Sieh: Because knowledge is there... You can go anywhere and get all the knowledge you could ever want anymore. You're not limited to the Encyclopedia Britannica or the National Geographics that you went and got at the library for other reasons than reading. You know, we know... We...

Jeff Sieh: Those people are in the eighties and nineties. Know what I'm talking about. But now we... It's like, how do we teach knowledge and and and wisdom? And and that's mixing those things together, I think, in storytelling.

Jeff Sieh: Like, we gotta teach and learn how to be better storytellers because we've gotten really lazy. And I think the people who do that with podcasting and video or whatever, those are the ones who are gonna stand out because the tools now... Like, you're only limited by your imagination. Like, you're seeing some... I'm seeing some of this animation stuff they're making with AI.

Jeff Sieh: It is mind blowing. Like, it's incredible.

Dave Jackson: Well, I know we we don't have the sound, but what's the show you do with Katie?

Jeff Sieh: So it's called The Maker's Table. And so I carve, she crochets, and we have great conversation is what it is. And so, yeah, we did a a really fun intro video where it's like claymation. So it's kinda fun.

Dave Jackson: Yeah. It was... It reminded me... Boy, talk about things that you haven't talked about in a long time. For those of you that remember Davy and Goliath, it's kind of that.

Jeff Sieh: Or It's Ardman. Ardman entered like Wallace and Grommet. Kind stuff.

Dave Jackson: Yes. There you go. Excellent. Well, speaking of awesome people like Katie, we would like to thank, at this time, our awesome supporters. You can be an awesome supporter by going over to askthepodcastcoach.com/awesome.

Dave Jackson: And people like... Well, he's in the chat room, and he gave me $20. So I'm definitely gonna say AI goestocollege.com. That's a great show. We've got Ralph's in the chat room, so content creators accountant.

Dave Jackson: I just like to say sonic cupcake because it makes you go, what? So you can see all these people by going over to askthe podcastcoach.com/awesome. We're also brought to you by the schoolofpodcasting.com where you get courses, coaching, and community. Use the coupon code coach. And I just...

Dave Jackson: Somebody said that wasn't working. I double checked. That's definitely working now. So give it a shot. I I I don't think it's case sensitive, but, yeah, you try it.

Dave Jackson: And when you go to ask the podcast coach, you're looking at a page built by PodPage, and, you can try Podpage by going to try podpage.com. And, Jim's not here. And if you really miss him, well, you could go over to the averageguy.tv and check out his show Home Gadget Geeks. Right after, of course, you go over to jeff c dot com, And c, of course, is spelled sieh. Did I just spelled that wrong?

Jeff Sieh: No. I prefer I prefer e, especially ec. You get it right.

Dave Jackson: That's good. Dotcom. Or, again, creatornewslive.com. And, hey. Look.

Dave Jackson: Dave has an update of the slides. This is where I was last weekend, podindie.com, which is... Oh, I should say, if you're... If you weren't there, the videos are going to be available probably by the end of the weekend. I was talking to Brad about this.

Dave Jackson: Gotta say, Cliff Ravenscraf made me think. And if you make me think, I'm your friend for life. So I... We were talking because I've known Cliff forever, and I've never seen him speak because we're always either competing at different stages or whatever. I listen to his show off and on, but he definitely had me thinking.

Dave Jackson: And it's time for our featured supporter of the week. And with that, Dave said sharing his screen. Honest, I am sharing my screen. Well, we'll just do the whole kaleidoscope thingy. That's always fun.

Dave Jackson: And who will it be? We're gonna... Oh, that's fun. The the little arrow was yellow, but we'll just spin it, and we'll see who will it be. It looks like it might be...

Dave Jackson: Wow. I would almost scream fix because I'm interviewing Scott and Glenn from Did I Hear That Right? I just interviewed them this week. It's a new show. Glenn the Geek, Scott Johnson from What Was That Like?

Dave Jackson: And I asked him, I'm like, what's the difference? And it's people that have chosen to do things that are maybe a little like, wait. What? So if there's something that, you know, you've done... Like, Jeff, I know you worked at a theme park or something.

Jeff Sieh: Long... I worked way back in the day. I I did... I was doing Strolling Magic, and then I got in the Wild West Stunt Show or Wild West comedy show at Elich Gardens in Denver, which I hear now is just a scary place to go, so don't go there. But when I was there, it was brand new.

Jeff Sieh: And, yeah, I used to do that.

Dave Jackson: Wow. The stunt show. So if if we saved you some time, maybe a headache, maybe we made you smile, you can be an awesome supporter by going over to askthepodcastcoach.com/awesome, and thanks for everyone who has done that. Tim is back with a question. He says, so what happens when someone makes a prompt that does podcast coaching and consulting, not to peek behind your curtain, but are you using AI for your consulting?

Dave Jackson: No. I use my... Here's how I used AI, And I did it backwards this week. I wrote a substack and then hit send. And then I was like, I wonder what AI would have done to this.

Dave Jackson: That's... So I went to... I copied it, threw it into Claude, and I said, hey, here's a newsletter I just put out. What would you have changed? And let me know.

Dave Jackson: You know? So at the bottom, it's like, hey, there are a couple words that would have had, like, long term, should have had, like, long dash term, you know, little grammar stuff. Mhmm. But it said your opening paragraph was interesting, but it doesn't tie into this is a podcast... This is a newsletter about the school of podcasting.

Dave Jackson: You could have had an opening line, and it's a great tease. And I was like, yeah. Yeah. That was that was definitely better. Yeah.

Dave Jackson: And so I I might start doing that more often where... I've done this in the past where I've just done a brain dump. I had all this stuff in my head about a topic, and I just said it into Otter. Otter transcribed it. I took that and then said, hey, AI.

Dave Jackson: I've used Claude most of the time. I said, organize this into bullet points in a path that makes sense. So it was still my thoughts. It wasn't coming up with stuff, but it it did that. And I was like, oh, that makes much more sense.

Dave Jackson: And then I just recorded my thoughts

Jeff Sieh: Right.

Dave Jackson: Coming out of my mouth in the the fun Dave way. So... Have you ever... Do you have any sort

Jeff Sieh: of morning brief that you get from AI? Because that was 1 of the 1st things I did, and it really made... Like, you could have it so it would go in and scour Reddit, and it would go in through the last emails you have and all that stuff and put a brief together for you that you would just have every morning that you just look at.

Dave Jackson: I haven't done that yet. I definitely wanna do that with Reddit because that's what I I mean, I got up an hour early, right, before the show, and I start going through Reddit to see if there's anything new. And it's always... I'm always looking for things that aren't what's the best microphone? How do I grow up my show?

Dave Jackson: How do I make... Because, you know, those are have been asked... You know, every now and then, we'll go through the greatest hits and answer those, but I'm always looking for something different.

Jeff Sieh: Yeah. You can you can set those parameters. So, like, for me, like, I'm interested in AI and creativity or visual stuff. So I don't get all this stuff where it's like, hey, you know, productivity or, you know, certain coding stuff. I want it through a certain lens, and I get it every morning as a draft in my Gmail, and I can just go in it.

Jeff Sieh: It actually it actually... Because I talk about creative improv, it actually puts it through that lens. So it... It's actually breaking it down for when I go speak again. I already have these things kinda churning in my mind where I I can use these examples inside of my speech.

Dave Jackson: And, Joel, speaking of speeches, Daniel and Jay Lewis from the Audacity of the podcast, on hiatus till next year, by the way, which to me, I'm like, there you go. He's letting people know I... It's, like, not the end of the world. I don't recommend... I took 2 years off of a show and brought it back and went from about 2,000 downloads an episode to 200.

Dave Jackson: So I don't recommend taking years off, but, you know, depending on what your life is doing. He says, speaking of using AI to replace consulting, Dave, did you notice a recent particular very popular podcaster's video was dripping with I made my talk with AI. He said they won't throw them under a bus. I have not. I'll have to look.

Dave Jackson: It's weird. I don't watch a lot of podcasting stuff on YouTube. I watch a lot of... I get a lot of society and culture stuff. People talking about, you know...

Dave Jackson: Like, I don't really care about the Kardashians, that kind of stuff. Right. But things that are going on that I'm like, oh, I had no idea that was a deal, you know, what's ever going on. But...

Jeff Sieh: Well, there was that 1 real popular YouTuber, Hank. I can't remember his last name, but he's...

Dave Jackson: Green?

Jeff Sieh: Yeah. He he did the... He did a thing where there was a line in his script that he read that people went bonkers over because he thought they wrote the script with AI. Like, he was almost like... I mean, he got dragged under the bus for 1 line that he said, that's why, you know, these people are out for blood, some of them for this AI use.

Dave Jackson: Yeah. I... To to me, I like it to polish what I did. That's how I use it. But you, you know, you do you.

Dave Jackson: Yeah. Craig says, what's the difference you're seeing between Claude and ChatGPT, and how would you recommend them depending on use cases? I don't... Like, I use Claude just because it it came down to, like, pick 1. And because to me, if I try to learn them all, I'm gonna know them all this much.

Dave Jackson: You know? I'm like, I'd rather do a deep dive and it it just sounded like Claude was fun. And I was like, okay. Well, that's that's where I jumped into that.

Jeff Sieh: I originally did it because it had projects in it. So then I got into Claude code, and I just kinda... I still have a ChatGPT account because it has the best image generator out there in my opinion. And so I use it for all my thumbnails and other stuff I do to make animations and all that stuff. So Claude still can't do that.

Jeff Sieh: But the way that Chattypete can.

Dave Jackson: And so you're using which 1 for images?

Jeff Sieh: Chattypete. Yeah. 2, it's so good. Like, it's just still so good.

Dave Jackson: Interesting. Because I'm still using something banana.

Jeff Sieh: Nano banana is Google's thing. Yeah. It's okay. I just think it's... I I think that ChatGPT will hold characters better.

Jeff Sieh: Like, if you start... If you upload an image of yourself and... Yeah. I mean, that's how I did the Katie and and myself animation that we did. I used Chachibis to create the start and end frames for that.

Dave Jackson: I was really surprised. I threw... I think it was Nano Banana, a Zoom. Like, there were 8 people. We do these things at the school of podcasting called listener parties.

Dave Jackson: And so I had... Let's see if I can... I had just a screenshot of a Zoom call. So you know how those are not exactly the best ever. And I I said, hey.

Dave Jackson: Take these... You know, here's everybody there in the Zoom call Mhmm. And show us eating popcorn, having a party with headphones on. And I'm here to tell you that was pretty accurate in terms of what we saw. And everybody was like, how did you like, what did you do?

Dave Jackson: I'm like, I just threw it into, you know, and said here. And so that's kind of the something again I couldn't do. Todd wants to know, what do you think about Gemini? It's my AI of choice because it can integrate seamlessly with Google Docs, which is how I put my show notes together. I think it's kind of like whichever 1 you like.

Dave Jackson: I don't know if there's...

Jeff Sieh: Think all of them can connect to Google Docs. I think all the big frontier models can, like Chateapiti, I mean, and and Google both. I have connectors to those that can go in there and read stuff and and make stuff. So

Dave Jackson: Got it. Craig from Speaking of AI. AI goes to college.com. He goes, Dave's right. Well, this is why I'm right.

Dave Jackson: I learned this from from Craig. Like, just pick 1 and use it. Right. There are some advantages to doing so. You know, you're...

Dave Jackson: It's like anything else. If you... The minute you buy anything in podcasting, somebody's going to come out with another 1 and you go, oh, should I... You know? So I I did get...

Dave Jackson: Is it in here? Yeah. I just got a new toy. The the... Oh, yeah.

Dave Jackson: It's the DJI 4P. I forget the, you know, but what's interesting is this is illegal in a way I had to get off of eBay. But here's the thing. Literally, the minute... A, I found that really there's not that much difference between the 3 and the 4.

Dave Jackson: There's, you know, if I was doing color degradation and all this, like, majorly video stuff, yeah, it... It's it's better. But I heard 3 is really, really good camera. And then I found out that maybe, maybe, that people are going, that there's a company called Extra, and they have a a gimbal camera called the Muse, and they're all like, that smells a lot like a 4 p. You know?

Dave Jackson: And so... Which would have saved me a lot of money. The thing was not cheap. And the only reason I bought it because, again, supply and demand, you can't buy these in America because congress thinks DJI is a spying... Like, they're from China or something like that.

Jeff Sieh: The drones got shut down too.

Dave Jackson: Yeah. Yeah. And so I I I think that's 0.5 the reason I got it because somebody said you can't have it. I was like, made a

Jeff Sieh: I have the Insta 3 60 version of that. Yeah. It has the detachable thing. I love it. It's great for when you go speak.

Jeff Sieh: You can set it up and then frame yourself and then have a recording of your talk. Yeah. There's something... There are people who are talking in the chat about, like, sticking with it what you said earlier.

Dave Jackson: Yeah.

Jeff Sieh: But 1 of the things that I really recommend to people is, like, all of these... When you're making these documents or these memory files, if you're doing something like training it to talk like you or sound like you, it's gonna make a dot m d file. Those dot m d files can be used from any of these models, Gemini, ChachiVT, Claude. And so have a spot, like, keep your your documents organized because when 1 model gets better than the other 1, which is gonna happen, you'll be able to point it to those things. And so when I left, kind of...

Jeff Sieh: I was doing everything in ChatGPT for a long time. When I moved to Claude, it was really easy because I could just point it to those folders that I had the sound like Jeff, my design style, all that stuff built in. And so it's really easy to switch that way.

Dave Jackson: There you go. Tim says he loved my last post. If you go to... Mhmm. I can't remember my own substack.

Dave Jackson: That's hilarious. Podcastingobservations.com. I did a post about how I almost started a podcast and talked myself out of it. Have you ever done that, Jeff?

Jeff Sieh: Oh, yeah. All the time.

Dave Jackson: Yeah. I... And just because the world does stuff that you just go... There's a certain get off my lawn that comes out Mhmm. Where you're like, why?

Dave Jackson: You know? And my favorite... In fact, the thing right now, Instagram has added video. I haven't really done any research on that. But if I wanted to, I could talk about it.

Dave Jackson: Right? Because they're not paying anybody, blah blah blah. But I haven't really done the research. But a lot of people like to open their mouth before they've done the research. So I I looked up...

Dave Jackson: I was gonna buy the domain recreational outrage cause everybody seems

Jeff Sieh: Oh, that's good.

Dave Jackson: Yeah. It's... I thought David Lee Roth came up with that phrase. He he said it on Joe Rogan. Joe Rogan came up with that, and I don't think Joe thought it up.

Dave Jackson: I think it was already there. But, anyway, they wanted thousands of dollars for recreationaloutrage.com. That was kind of a... Alright. I'm gonna have to come back to that, see if I can, you know, get them down to, I don't know, a $100 or something.

Dave Jackson: Right? Yeah. And I thought about it. I'm like, well, why am I bringing this in here? Well, because I think people are getting it wrong sometimes.

Dave Jackson: They're they're not seeing both sides. Okay, great. Is this going to be monetizable? Not really. Like, there's no shoes that tie into recreational outrage.

Dave Jackson: Right. And then the 1 that really got me is like, wait, I'm gonna have to do research because that's the whole point. Nobody's doing the research. So I have to go do the research to explain that maybe you missed a point. And that means I'm gonna have to go, like, look at all this stuff that people are outraging over.

Dave Jackson: And I was like, I don't know if I want to, like, spend a... Like, it's 1 of those things where after a while, I've done a couple of things for my church that I've researched. And at the end, I was like, I need a shower. I don't... I just...

Jeff Sieh: Right.

Dave Jackson: I don't like... And I just thought, I don't wanna live in Outrageville. And I went, you know what? This is 1 of those shows that I thought I might do it. And then at the end, I was like, no.

Dave Jackson: No. You're not.

Jeff Sieh: Negative. It's easy as we get older, I think, to get be more... Get off my lawn kind of things. Like like, right now, like, Christmas music is starting, and I... These are a few of my favorite things.

Jeff Sieh: It's not a Christmas song. It's... And all it says is brown paper packages wrapped up with string, and now everybody puts it in the Christmas albums. And it's from Sound of Music. Get it off my radio.

Jeff Sieh: Like... So I'm I'm grumpy too, Dave. So it's not just...

Dave Jackson: There was 1 I was listening to. I actually was just in the mood, so I put up my tree. It's, like, way early, but I'm like awesome. It's cold outside. It's supposed to snow.

Dave Jackson: Yeah. And there was 1 about the tales of the glories and Christmas is long, long ago. It's the most wonderful time. Yeah. There's a thing in there about scary ghost stories, and I was like

Jeff Sieh: When do we do that for Christmas?

Dave Jackson: I don't remember. Grandma, scare the crap out of me while I unwrap this present.

Jeff Sieh: Exactly. So funny what skits in the lexicon of, like, you know, Christmas songs.

Dave Jackson: Yeah. The... Speaking of... Do we... Oh, we got 4 minutes.

Dave Jackson: I'm gonna... This is something I'm going to talk about in a future episode of the school of podcasting, but it dawned on me. This would be a fun game. Jeff doesn't know this is coming. Jeff, you...

Dave Jackson: Are you familiar with the story A Christmas Carol? Yeah. Right. Name a movie that had it.

Jeff Sieh: The Muppets Christmas Carol.

Dave Jackson: The Muppets... See, I totally forgot about the Muppets. Yeah. There was... Bill Murray had Scrooge.

Jeff Sieh: Oh, that was a great 1. That's 1 of my favorites. Yeah.

Dave Jackson: Yeah. Can you think of another 1?

Jeff Sieh: Well, the new 1 just came out with Depth.

Dave Jackson: That's it. And that... Here's my point on that because another 1 might have been last year, Will Ferrell and... Oh, that was... Ryan Reynolds.

Jeff Sieh: That was a funny 1. Like, that was good.

Dave Jackson: We watched it. Well, that was it. So why why would you do a Christmas Carol again? Because the new 1 Johnny Depp is coming out December 6. That one's scary because it's actually ghosts, and they they took, like, the...

Dave Jackson: You know, Will Ferrell and and Ryan Reynolds did it very funny. Yeah. It was funny. Back in the day, George C. Scott was very grumpy.

Dave Jackson: That... That's the 1 I don't like. I remember there was a cartoon version that they showed every now and then. Why would you do this again? It's a different take on the same story.

Dave Jackson: So in the case of Johnny Depp, they they really plucked on the scary part.

Jeff Sieh: Mhmm.

Dave Jackson: Because I want lots of fright with my Christmas stuff.

Jeff Sieh: Right. Take the kids, folks.

Dave Jackson: Take the kids and scare the crap. Yeah. So so, Dave, what does this have to do with podcasting? If you go... Well, I was gonna do a show where I interview interesting people about interesting things.

Dave Jackson: Well, is there something... Is there a different angle you can come at than that? Because they just did it with yet another version of A Christmas Story. And here's the thing, you know, storytelling is the next skill that we should all master, and that's a fun story. And so it's just that, you know, it's...

Dave Jackson: Let's take off the chocolate icing and put vanilla on it and see if they'll eat it. And the answer is yes. They will.

Jeff Sieh: Yeah. So... Come to have your kids soil their pants at the movie theaters this Christmas.

Dave Jackson: Yes. Yes. Exactly. Do you have... So you mentioned...

Dave Jackson: What was that 1 you just said, the Christmas song that you hate?

Jeff Sieh: Oh, it's it's from sound of music. It's... These are a few of my favorite things.

Dave Jackson: Yes. That's not a Christmas. Die Hard Christmas movie or not? What'd you... That's a tough 1.

Jeff Sieh: Because I like Die Hard a lot. And, actually, I'm 3... 3 d printing an ornament that has John McCain, like, in the in the crawling through the thing. Like, it's gonna... Nice.

Jeff Sieh: Yeah. So I I I don't know. Yeah.

Dave Jackson: You do you. Right? If you think it's a Christmas... Yeah. Yeah.

Dave Jackson: My favorite thing to hate about Christmas is Marshmallow World by Johnny Mathis.

Jeff Sieh: I think you've said that before. Yeah.

Dave Jackson: And the other thing I actually watched because it's, you know, it was part of the thing. I turned on the last 30 minutes of a Christmas movie. Doesn't matter what it was. Mhmm. This 1, I believe, was called Christmasland.

Dave Jackson: And just the fact that an adult somewhere on a piece of paper said, Christmas land is saved. I was like... Because it was sold to an evil guy who was going to, you know, whatever. And I was like... So on 1 hand, just to tie this back to podcasting, what can you do differently with the same angle?

Dave Jackson: If it's working, you know, maybe just keep doing the same movie over and over and over and give it a different name. It worked for Chuck Berry. You know? All of his songs were identical.

Jeff Sieh: Yeah. It's not the same.

Dave Jackson: And so I remember my cousin once said... Because we're making fun of Christmas movies. And she said, don't make fun of my Christmas movies. I can watch them with my children, and I know exactly what I'm going to get. And I was like, well, it's...

Dave Jackson: That's kinda

Jeff Sieh: I think some of the the podcasts that have been around for a while, like, they're not doing anything innovative, but it's a thing you've listened to all your, you know, all your podcasting journey. So I think there is something about that. I mean, people show up every week for these shows that we do. You know? Like, I do my Friday show and people come to this because it's it's it's a com...

Jeff Sieh: It's a group shared experience, and I think we're gonna need more and more of that as AI slop rises and everything stays the same. Doing this live stuff, I think, is way you can really stand out.

Dave Jackson: Yeah. That's... Brad says, what about all the Christmas movies on a home wreck? That's that... That's the ones I'm talking about.

Dave Jackson: It's the same 1. And then there's... If they're gonna go crazy, well, they'll throw in a princess. You know, the princess and the pauper, that's an old story that just gets replaced. And then, of course, there's always time travel Yeah.

Dave Jackson: Because, you know, that's realistic. And, you know, when in doubt, fall in love with a ghost because Yeah. Why not? Yeah. You know?

Dave Jackson: Exactly.

Jeff Sieh: That's how they monster or whatever. It just kinda... You could just change the the the character. Yeah.

Dave Jackson: So, Jeff, where's the best... Well, you know, we're gonna plug both your websites. Creatornewslive.com and Jeff C, and c is spelled s I e h, hence the the note here, you know, the 1 and only. He's the guy with And who knows? Maybe I'll throw a tree up in the the studio and get things going.

Dave Jackson: But what's coming up on a future episode of Creator News Live?

Jeff Sieh: So next week, Paul and Gauder and are gonna be talking about some of the things that we have... The community that we've kind of built together and stuff like that. But if you wanna check out a good 1, a couple weeks ago, we had Mark Makoff who is into Johnny Carson, and I love Johnny Carson. And it was all about the creativity behind Johnny Carson, which is a great 1 if you wanna check that 1

Dave Jackson: Yeah. That's... I... I'm definitely checking that 1 out because he's weird, wild. You know?

Jeff Sieh: Yeah. Oh, it's so much stuff.

Dave Jackson: Yeah. Well, here's the thing about Johnny Carson. The original version of that show was 90 minutes long. Mhmm. And so they would have these things.

Dave Jackson: What were they called again? Oh, that's right. Conversations

Jeff Sieh: Right.

Dave Jackson: With Sammy Davis junior, or they just let Buddy hack... They throw Buddy Hackett on stage and just let him go. Yeah. Good stuff. That was always fun.

Dave Jackson: On the school of podcasting this week, I mentioned this earlier. I interviewed Scott Johnson from What Was That Like and Glenn The Geek Hebert from Horse Radio Network, 2 guys that are kind of professional podcasters, and they started a new show. And I was like, hey. What's changed since you did that? And how do you go about being 1 of them there 600...

Dave Jackson: I'm reading and talking. How do you get to be 1 of them there professional podcasters? Yeah. Todd says happy 600. Yes.

Dave Jackson: This was episode 600 Wow. Of ask the podcast coach today. So... And this show started off as a... Let's see what Blog Talk Radio is.

Dave Jackson: And then about 4 episodes in, Jim was like, you look like you need a cohost. And I'm like, I've never had a cohost. Let's try it. And we're still just trying it. So

Jeff Sieh: That's right. That's awesome. Always fun. Congrats, man. That's really...

Jeff Sieh: That's quite an accomplishment.

Dave Jackson: Yeah. There there we go. So thank you so much. If you're on the East Coast, stay warm because it's getting cold, and we will see you next week with another episode of ask the podcast coach. This is where we dance.