Upon Further Review: Taking a Second Look at Your Past Episodes

Dave Jackson: Hey. Before we start the show today, I wanted to talk about a new awesome supporter. The show is called Who's On Drums? And it's by Stevie Taylor and Johnny Adams. And so if you're a music nerd, you are gonna love this show where they talk to...

Really, I mean, it's not just... Because a lot of times, it's session players, and so these guys have played with everything. So it is stories all plenty. But if you ever listened to a song and thought, hey. Who's on drums?

Then just go over to who's on drums. And in case you wonder, it's just whosondrums.com. But, Stevie and Johnny, thank you for being an awesome supporter. We deeply appreciate it. And now ask the podcast coach for 09/10/2026.

Let's get ready to podcast. There it is. It's that music. That means it's Saturday morning. It's time for ask the podcast coach where you get your podcast questions answered live.

I'm Dave Jackson from the schoolofpodcasting.com, and joining me right over there, my slash to my Axle Rose, the 1 and only Jim Collison. How's it going, buddy?

Jim Collison: Greetings, Dave. Happy Saturday morning to you. Had a late night, so my I might be a little a little throaty today. I apologize if I've got that deep sounding, you know, Barry White voice going on, but it's always great to see you. Welcome back to ask the podcast coach.

Dave Jackson: Yeah. That was that was fun. Yeah. Because

Jim Collison: All of it was fun.

Dave Jackson: When things go, you know, left of center, you know, there's... 1 way to get you back on track is to go back to something you love, and that, of course, is our awesome coffee pour. And that coffee pour is brought to you by our good friend, Mark, over at podcastbranding.co. So if you wanna look good, I mean, we all wanna do that. Right?

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Jim Collison: And, of course, big thanks to our good friend, Dan LeFebvre, over there based on true story based on a truestorypodcast.com. Listen. If you haven't done it by now, you're behind the the 8 ball. You're behind the curve. Whatever they say, check it out.

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Dave Jackson: If you're new to the show, I am the head of podcasting at Podpage, and so we're gonna go over to who'sondrums.com, our awesome new supporter, because he's doing something that I was like, you know, because he has... Like, we... I I click on his YouTube channel. I can see he's got interviews here that are about an hour and 0.5, little over an hour. He's got his trailer on there.

It's like, oh, that's kinda cool. But when I go to his website, who'sondrums.com, and I click on an episode, and I was like, oh, there's the there's the video. Let me go to another 1 here. Here we go. So here's...

He's got an interview with Paul Wertico. And when I click on this

Jim Collison: But I

Dave Jackson: noticed that... Oh, we can't see the time here. But these are all, like, clips even though they're they're wide angle or whatever you'd call it. So he's got basically a short even though it's not vertical. It's a horizontal short, which then makes you do what?

Click the audio file. And I was like, oh, that's a very interesting strategy. Most people put the full video, and then they have the full audio. And then the audience has to click, hey. Which 1 do I wanna do?

He's using the the video to kinda move you to the audio. And I just thought that was an interesting strategy. So, Stevie, very cool. I I I like that. And the other thing we can...

We're gonna talk a little bit about looking back at stuff, but we got a note from the 1 and only Glenn Hebert. And... Because last week, we were talking about some stuff, and he sent us in a note. He said, hey. Just finished Saturday's show.

You were both right because you were saying you thought he had taken sponsors that he wasn't... Like, he hadn't tried. And I'm like, no. I'm pretty sure he has and this and that. So he said we were both right.

He said, Dave, I had turned down many sponsors for host red ads on the show. We just turned down a listener, man, that's gotta be tough, whose product we just couldn't get to work, and she was not happy. So here again, if you pay Glenn to go, this is the best thing ever, and it's not, your credibility is shot. And he said, but, Jim, before I sold, I would I would take link back articles for the website

Jim Collison: That's what it was.

Dave Jackson: That were written about horses. We would mark those as sponsored, but they were about horses, and I knew no 1 ever visited the website. But they paid a 100 to $200 an article. I made 1000 dollars a month for those for some time. I'm not sure why they did it because most we ever...

Because the most we ever read an article was 10. So in a way, you were both right. He says, but I also almost came through the phone on the comment that advertising is lazy. Programmatic maybe, but I've gone to 38 trade shows and spent a $100,000 on travel to meet and sell sponsors. To this day, 70% of my sponsors were acquired in person.

So to answer the guy that I spent 100 hours a week working 15 years to achieve the millions in ad sales I did, I wish I'd been listening live. Well, there you go. So thank you.

Jim Collison: Nice. Nice, man. I think he said that on this show. That's why as as I was thinking about that after the show, I was like, I think I think Glenn had said it on this show is that he he would take those. Because I think his his attitude was like, why would I leave money on the table?

Dave Jackson: Right.

Jim Collison: And so so, Glenn, thanks for

Dave Jackson: Yeah.

Jim Collison: No. Appreciate

Dave Jackson: it. And, of course, Glenn, do you have any advice for new podcasters? Don't be boring. There we go. And speaking of looking back at stuff, you started something new, I guess, a couple weeks ago.

Jim Collison: Last week. Sorry. Last week is... I think it was last week, or was it 2 weeks ago? Has it been 2 weeks?

I don't know. Been 2. Yeah. Doesn't matter. I'll throw the link in the chat if you guys will take a look at this with me.

So I was driving my granddaughter to... Or I was driving to see my granddaughter play soccer, and I was thinking to myself, you know, I don't do enough things to help promote Ask the Podcast Coach. Like, I I just... I could do more, and I just didn't wanna do, like, a Twitter thing or, you know, whatever. And and, you know, I love what we do here, and I was thinking, what what could...

What would be an interesting way to help promote the show? And so what what... When I wanna brainstorm ideas, I put on... You know, I bring up ChatGPT, and we have a little bit of conversation in the car. I had 0.5 hour drive to soccer practice or to the soccer game.

So I spent some time talking about, like, what are some ideas? And the idea that came out was what you're looking at now on the screen and what I'll call after further review. So if you're familiar with the football... With the American football term after further review, right, when there's a a a play on the field that is in question, they go to the monitor, they review it, then the the ref comes out and says, after further review, the play stands or the the the play is overturned or whatever. And what I thought would be fun is take 3 or 4 moments during ask the podcast coach where...

Because this is a live show, Dave, you know, you and I don't always get the opportunity to necessarily think all the way through something, or we we might throw out a controversial take on something. And so what I wanna do or is what I'm doing, and this is this is from the 1... The link I put in the chat, and the link Dave was showing is from 5 95 from from last week. But the... I did 5 94 and 5 95.

The... I find moments in the show where I said something. I don't pick on Dave. This is... This 1, I'm not...

This is my thing. I don't I don't wanna pick on Dave on the things he says. But things I've said, and then we review them. So I go through and talk about what I really meant or I could have said this or... And it's...

Listen, it's not a it's not a... I'm not always right on some of these things I'm finding out, right, as I as I think about them after further review. And so it just 1 of those... It was just, David, it was 1 of those moments. Listen, I enjoy writing it.

It's AI assisted for sure. You know, it's going through the transcript and finding those things and having some comments, and we're talking about each 1 of the sections, and then it generates the the information for us. But I think 1 of those opportunities to review, you know, we should always be reviewing our stuff anyways in some form or fashion. I enjoy going back and listening to the show again even though I was here. You know, you're...

There's moments that make me smile when we do this. And so take a look. I love your feedback on that. You can send me jim@theaverageguy.tv if you want to send me your comments or whatever. Just love the feedback on this work.

I'll be producing these Sunday afternoons. So Dave posts the show Saturday afternoon. I'll spend Sunday writing it up and getting it posted to my site. Check it out. I love your feedback.

I don't know. Dave, what's your initial thoughts after looking at it for

Dave Jackson: Well, I thought I thought it was cool, and I also love the fact that I know for me, there... A, there have been many topics that I've talked about on the school of podcasting that started here. Like, somebody brought up a question. I was like, oh, and so what you're getting here from me and Jim is off the top of our heads, like, based on our... But it's later that you go, oh, you know what?

I could have mentioned this or I could... Like, even last week, we were talking about the whole Adam Curry eliminating ads thing, and it was Randy that said, hey. Don't forget. He was tied into the back end of podcastindex.org or whatever it is. And I was like, oh, yeah.

That's a really important, you know, piece of that that puzzle. And so for me, I've always... I don't do it as much as I used to, and that's... When you kinda brought this up, I'm like, oh, I should do this. I used to love to go back and listen to something from, like, a month or 2 or even older sometimes ago just to kinda listen to something with fresh ears because there are times when you're like, oh, why didn't I ask this follow-up question?

Why didn't I do this or that? So that's always kinda interesting. And then I I did my favorite mistake on, how to pitch a podcast. You can find that at pitchapodcast.com. I had finished an episode, but I I tie these up with guests.

So somebody will submit their story at pitchapodcast.com/story. And so I said, hey. Could you fill out this form? I'm gonna release your episode. It'd be great if I could tie your information to the episode, blah blah blah.

And so in my head, I said, yeah. The episode's done. I'm just waiting on the guest. And so the guest sent me their information. I put it on the form, and there's that little voice in my head that said, are you sure you don't wanna listen to this 1 more time?

And I was like, no. No. It's done. And I upload it, and sure enough, right there in the middle, you hear me mess up, and then I pause for 10 seconds and say it again. And I was like, oh.

I'm like, always listen to it 1 more time because you can listen at, like, 2.5 speed. You're just listening for the really obvious stuff. So any kind of review is always good for me. But, yeah, I thought it was cool, and I I really thought the... Just the whole after further review, the format of it.

Jim Collison: Yeah. And the football... It walked me through. This was the cool thing about AI. We...

It it we started with just kind of a little seed of an idea. Mhmm. And then I didn't like the 1st versions of them. I was like, no. I don't like that.

Stop talking. Like... Because, you know, it'd like, blah blah blah blah. And then we could blah blah blah. Like, stop talking.

Okay. Alright. I I don't like that. Let's move on. The fun part was the, you know, there's the the structure is kind of the call on the field, and then under review is the the review section of it.

And then after further review are just some of my thoughts on maybe what I could have said a little bit a little bit different. Then there's a ruling, whether it stands or there's not enough evidence or it's overturned, some of those kinds of things. So it's a good... Even if you're not into American football, it's kind of a good structure to kind of think through. Listen.

I know a lot of podcasters who won't listen to their own stuff. Like, they struggle to edit because edit requires listening. You know? And you're like, and so it's a really, really important skill to be able to go back and and and give a good analysis.

Dave Jackson: Well, a great example of saying something off the top of your head where if you thought about it, it would be different. Buzzsprout has a podcast called Buzzcast, and I listen to that every week, Jordan and Kevin and Alvin. And they have a... If you... If you're using Buzzsprout, they have a thing where you can click and leave them voice mail.

It's really cool. And so they said, has a podcast ever changed your mind? And I click on it, and I went through this whole thing about Jen Briney, congressional dish. She used to she used to try to read all the bills, but they... You can't do that anymore because there's too many bills.

And I I kinda lean this way, but not that way, Realize none of that has to do with the question, has a podcast ever changed your mind? And so I could have said, I listen to Jen Briney. She does a political show, and it's changed the way I voted. That... That's really it.

That's that's the answer to that question. Instead, I'm going into... And so they get done. And Kevin says, Dave, I love you, but, man, you're chatty. And I had to agree.

I was like, there was a lot of stuff there that you... You know, that I just threw in that's background information or just a tangent or whatever. And so I love when I edit interviews. The 1st thing I listen to is the question because so many times for me, I'll be like, Jim, you know, I know you were in the army and you have a bunch of kids and and you you worked at a... You work at this place and blah blah blah.

So when you do this... So that's all background information. So Jim understands the question, and then I'll say, so what did it feel like when you did this thing? Right? Well, the audience doesn't need to hear all the background information, so I will cut that out.

So after Jim gets done answering a question, you'll hear me then ask another question. And then the other thing is if Jim answers the question, goes, oh, man, it was, like, 6 years ago, I think. And I know for a while, I had an assistant working on that, and I'm not... You know, I think... And then he actually answers the question.

Likewise, cut out the stuff where the the guest is throwing out. Like, where did they actually start to answer the question? Because when I pay attention to that, there are a lot of people that, again, you... You're hearing them think through the answer, or they're just not answering the question. They're talking, but they're not actually answering the question, what's your favorite color?

And they're like, well, you know, orange, and I I kinda like 03:00 and pepperoni is my favorite pizza, my favorite color. You know? You're like, okay. Where did they actually answer the question? Mhmm.

So... And and it goes back to just you're listening, but now I'm listening with kind of a critical ear of do I need this?

Jim Collison: And

Dave Jackson: there's... It's... I got a thing over that says pod page, but behind that is the book Storyworthy. And he says, when you're telling a story, look for the transition moment where they go from, you know, somebody who has impostor syndrome, do they actually try? That's that's the transition moment.

And he's like, go as far... Just go back a little further. He goes 9 times out of 10, we don't need all the background information. Can just start there. So

Jim Collison: Well, and I think sometimes you can... Even as you're evaluating your own, the way you answer questions, you could kinda build that, like, a little bit like an onion and and say, get the get the answer out quickly. Like, so what... Where was the... Jim, where's the...

You know, where did you serve in the military? Well, I was... So I was stationed in both in Germany, and then I spent my 2nd 0.5 in Monterey, California. So that's the answer to the question. Yeah.

Then I can... Then you can come back and tell the... If there's... If they're willing to, then there's... They can...

They begin to ask you questions. Oh, Germany. Okay. That's so that's really how it... So in '86, you know, then you can start, you know, you can start down that path.

But I think sometimes we think, oh, no. No. I gotta build up this. I'm like, well, I was born in San Jose, California in 1968. And I...

And they're like, oh, no. No. No. That's... Listen.

I got a great story about this. We went and saw Steve Wozniak, you know, the 1.

Dave Jackson: 0,

Jim Collison: yeah. Right? We... So he was in town. This was maybe a decade ago or so.

It could be longer, maybe 20 years ago.

Dave Jackson: Cofounder of Apple in case you...

Jim Collison: Yeah. Yep. Yeah. Cofounder, him and Jobs. And so he was in town.

We saw him speak. And the hit... The the the... They'd set him up with, hey. It's 45 minutes.

And they're like... He's like, what do I talk about? And and they're like, just talk about you. He's like, oh, okay. So he literally gets up there and says, well, I was born, and he told his whole life story.

Dave, in high school, he was 50 minutes into his 45 minutes of speaking when he got to high school. And he looks at the he looks at the event organizer and goes, how much time did I have? She's like, oh, you're fine. Just keep going. He goes for another 50 minutes, 2 hours of just talking about himself.

Right?

Dave Jackson: Right.

Jim Collison: And is his story super interesting? A 100%. I mean, Woz has an amazing backstory right there. Was it what the audience was looking for and what... I mean, you could start seeing people getting up and leaving, you know, from the event kind of thing, you know.

So know your audience, know your time, know what you have going in, you know. Listen, it was great. We got this whole story. Hopefully, someone was there recording that so that it can be written down someday. But I think sometimes we just get a little chatty with it, and it's like, settle down, chatty Cathy.

Like, you you just, like, you know... And I need I need that just as much as anybody else does.

Dave Jackson: Coming from The world's greatest chatter. Stephanie says... And I knew Stephanie. Stephanie does nosy AF. So, of course, she's gonna go read your stuff because she's nosy AF.

She says that's even a great idea to do a podcast episode of your further review to call back. Oh, that would be very meta. Today, we're gonna talk about the thing that I talked about before, and then you could do a a review of your review of the thing.

Jim Collison: That may come up. To be honest, there may be some moments where we come... We go back to, listen, I've only done 2. So Yeah. One's a point, two's a line, three's a trend.

We haven't even got to a trend yet. So this week, it'll be a trend, but that that may show up. I even saw Ed Sullivan in the chat room out there. Ed is typically getting prepared for the cigar authority. Yeah.

They prerecorded... Of great ask... Because of my podcast story, they went to Italy this week or Italy as he likes to say it. Yeah. And they recorded segments of a podcast and then put them together, and Ed published that this this morning.

So it's a Melt Live show for Ed, which is great. Ed, thanks for joining us.

Dave Jackson: And, yes, please record that story and send it... You know, just go to... Anytime you wanna send me something, if you don't wanna email me, SchoolofPodcasting@Gmail.com, you can always go to schoolofpodcasting.com/question, and that's a thing to upload the question of the month. But if you just wanna throw anything in that, I get notified when anything is there. But, yeah, Italy's gotta be gotta be cool.

That's that's 1 of those places I wouldn't mind going. I've heard, you know, interesting things like, is Italy the place with the boats? The the

Jim Collison: That's Venice. Yeah. Yep.

Dave Jackson: Yeah. And the fact that there's poop in the water when you're floating around there. They're like, you don't really wanna go swimming in that. And I'm like,

Jim Collison: oh, that's Anymore, you don't really wanna go swimming in too many places,

Dave Jackson: to be honest.

Jim Collison: Maybe the hotel pool, but even that is subject to change. So Yeah. You never know.

Dave Jackson: We have... Let's go to a question here. I will throw this on the screen. I... So I thought.

Here we go. How about the whole screen? Yes.

Jim Collison: I don't know if it's I don't know if it's coming up for us.

Dave Jackson: There we Okay. Perfect. Alright. I'm going insane. I need an editor an editor or an easier and faster method.

So I've been editing my podcast for months and have barely made any progress. I work on it for hours and hours out of the day, but I'm literally teaching myself how to fix things on my own Final Cut Pro and other tools I've been experimenting with by signing up for free trials such as RX 12, iZotope, and Acoustica 8 Premium for my audio. So he's spending lots of time, or she, I'm not sure, trying stuff. IZotope is much easier to learn than Acoustica, but it glitches when I try to use it directly in Final Cut Pro, which is kind of confusing why... Okay.

Anyway, forcing me to export audio, fix it, and then import it again. I feel like at this point, I need to give this project to a professional editor. You mean, like, Ed Sullivan? That would be good. I need to give this to an editor and just pay them because this is driving me effing nuts.

I am getting nowhere because I'm teaching myself how to use these tools, and it's taking up so much time. I wish I could upload audio to an app and have it tell me what to do in order to fix it. ChatGPT has helped, but only so much. It's a lot of work. Any advice?

How can I find a professional editor who can do this in a timely manner? There is soniccupcake.com. That's Ed Sullivan. Or how can I go about editing in much a faster way? And so when I saw this, to me, I was kinda like, well, you're you're just going through that thing we call the learning curve.

You know, and pick a pick a software and go with it. Does it do what you want it to do? Yes. Then keep using it. If it doesn't, then try another 1.

And the other thing is I always say when it come... When I hear somebody spending hours on editing, I'm like, then it's time to do a little more planning because it's a seesaw. Yes. More planning, less editing. Less planning, more editing because you're taking out all that stuff that you don't really need that we just talked about.

But to me

Jim Collison: There's balance a in there, right, I mean, of being too scripted and reading it, like, too planned and Yeah. Too off the cuff, too spontaneous where you're you're constantly having to edit all the pieces out. And so it's a challenge. I think your own expectation also plays a part in this. Like, you may you may want a perfect sounding...

You know, like, oh, I listen to... This happens to a lot of listeners. Right? They listen to a lot of podcasts, and then they try to create 1 that is what they listen to, and you're like, oh, they spend a lot of time, and they... They've been doing this for a while, and, like, it's gonna take some practice, and you're just gonna have to do the craft.

Like, you should just get in there and do it. Do the... Back to the football. You're gonna need to do some blocking and tackling. Yeah.

Let's get back to the basics. Create some... Find some ways, I think, to make it work for you. You know, maybe if the editing is... If, like, if a giant file is too big and you're not live, you could break that down into into chunks.

So you could do a segment, then stop recording, then you got a segment intact. Right? And then you could create 5 of those segments at the end of stitching together if you wanna do it that way. So there might be some ways to to speed that up for yourself. I think some of it is how you set your expectations.

What what... Like, you're not gonna have a... You're not gonna be a world class editor after a week of of editing. Right? It's gonna take a lot of practice.

Dave Jackson: Yeah. And there are tools like Auphonic. I've heard so many people this week talk about how... We talked about it a couple weeks ago, how Auphonic has this new beta thing that just... It's like butter, man.

It takes really bad audio and makes it sound great. And I hear so many people worry about breathing. And unless it's, you know, where you've run it through all phonic, which for the record, I've heard it ruin things as well because somebody's a slightly louder breather and all phonic thinks that's a word. So all of a sudden, it just... You know?

But... Yeah. But for the most part, you know, people breathe. You know? I'm not as strict on ums and you knows.

I kinda leave those in now. In some cases, if I... With my tongue tripped up a little bit on a... Like, this show is live. I I I have a phonic trim out the filler words, and that's it.

And so far, I've yet to hear an edit that sounded like an edit, so I'm leaving it in. But I I... When I hear that, I'm like, what are you editing? Like, well, like, here, there's, like, you know, 0.75 seconds of silence. I'm...

It seems too long. I'm like, easy. Just no. Just just... Unless you're sitting there wondering, wait.

What happened? But I I think we we really ratchet up the the sensitivity of everything when we listen in the early days, when we're listening to every and every breath and, wow, they they thought about that for a 2nd and 0.5. I go, yeah. That's... People do that.

It it it... In some ways, the... It's a pregnant pause, which kinda sucks the audience in. Chris Stone from castahead.net. Yeah.

If you're looking for an editor as well, castahead.net, they're 2 awesome supporters there. Most people who want to hire an editor don't realize that you're not only paying for the time to do the podcast at hand, you are paying them all the years the editor took to obtain the skills. Yeah. That's... Yesterday, I was showing somebody in pod page.

People put these ginormous images for a header image so that you have to scroll and then scroll again, and you finally get... And you're finally getting into the content. I said, yeah. I said, usually, it's, like, 1,400 wide by about 400 pixels will make a decent banner at the top of your page. And they're like, oh, and I go, here.

Let me... And I just grabbed your artwork, and I opened up Canva, I said, give me a custom image, 1,400 by 500, paste it in her image, match the background color, threw some text in. She's like, how did you... Like, that... You made that look so easy.

I got... I've been using, you know, graphic artist stuff for, you know, ever, basically. And I go, so it's... You know? So you just have to play with it.

And that's that's the thing. I mean, right now, I'm using Claude. And about once a week, I will go in and say, I'm asking... Like, Claude is teaching me how to use Claude. And so I'm just...

It's little baby steps, but eventually, I'll be... You know, I was talking with... I don't know if he's in the chat room chat room, but John Domingo is up to his neck in AI and just absolutely loving it. And he said... He asked it to make a clip.

He said, hey. Go out to my YouTube channel where I was talking about this and give me the clip about that. And it did that, and I go, well, wait. What's what's in the middle? Do do you have to tell to use FFmpeg?

Or he goes, I don't know. He goes, I just asked for it.

Jim Collison: Yeah.

Dave Jackson: And it showed up. And I was like, that's crazy. So, yeah, it's kind of interesting. But the the other 1 kind of adjacent to editing is when people don't know what to talk about. That's 1 that always goes, is it I don't know what to talk about because I have 7 items and I can't choose which 1?

That's a good problem. Or I have nothing and I have to come up with something. That's when I'm like, oh, that's that's a trick. That's when I'm like, well, go hang out with your audience and see what they're talking about.

Jim Collison: Yeah. Because I So weeks off are are good are good things sometimes. Like, I I had my my host or my guest bailed at the last minute, and it was... Yeah. It's good good reasons.

Right? I'm off... I'm fine with that. I canceled the show on Thursday. But I was I was then like, okay.

I still have a week off. I don't have any content. What I can... What can I do? Well, I have plenty of back episode things to get, you know, to get done I didn't do right.

I didn't fix that way. Things I could, additional things I could write about. You know, there's some opportunities there. And so with my audience, you know, I take a week off, I'm like, catch up. They they love the time to catch up.

I actually... Weekly is too much for them in some regards. They get behind. You know, they'll send me notes all the time. They'll be like, I'm 4 or 5 behind because, you know, this is where, like, weekly contests and stuff are murder for them because oftentimes they missed it, but, you know, they're just not that current.

So giving them a week off is a little bit of a gift. You know? They're like, oh, yeah. This is great. I can catch up now on it, whatever.

But there's lots... In a week like that, when something goes wrong or you just take the week off, lots of things you can be doing to improve the the the, you know, your own craft and what you do and the things that you have and look at your website. Maybe spend some time. I love I love... He's looking at the shorts there.

By the way, my experiment with shorts and clips is going really well. Like, hundreds of percentage points difference in some of... Like, it's amazing when you start doing something, Dave, and people... Like, You do it and then people listen kind of thing. Will that sustain itself forever?

No. But this is a good week for me. I went back because I didn't have any. I went back and made some clips from shows from 5 or 6 weeks ago that didn't get the exposure that I thought they should. So lots of good things to do there.

Dave Jackson: What I love about that is you're like, hey. I've never really tried that, and you're trying it.

Jim Collison: Yeah.

Dave Jackson: So many people, they're like, well, is it gonna... Like, how... Is there any proof that this is gonna work? And I'm like, it works for some people, not everybody. Like, there's...

Everybody wants to hit that grand slam. And I'm like... And so what they do... I was thinking about this. I've submitted a couple talks to Podfest, and I thought about having somebody on stage and go, alright.

There's a new strategy you can use. I'm not gonna do it, but I want you to take a step because you're gonna try it. And then I'm saying, okay. Here's another strategy. I'm not sure that's the right fit, but you tried it.

Take a step. And so, eventually, they're gonna see where I'm back here and they're up here. Not everything worked, but we're all looking for that 10,000 download switch. And in the process, we do nothing. And I'm like, how about you try something?

It's it's crazy.

Jim Collison: Listen. You know, baseball players, right, hit home runs. Some. Not all of them do. Like, there's a lot of them who don't.

Right? But some do. They have taken taken thousands, millions of swings Mhmm. To get to that point, to get to the big leagues and make it, like, you know, hit hit them. So I think we gotta take a lot of swings.

So much so. Yeah. Chris is saying that, Jack. Remember when wants to hit a grand slam before they take a swing, gotta swing and miss a lot before that happens. Exactly.

True. Right? 1 of the, so much so, like, I've been practicing with these, shorts and clips on YouTube because I wanna understand what it's gonna take for me to be successful there. And there's plenty of, you know, there's plenty of people saying, be successful this way. But just because they...

It was successful for them that way doesn't mean it's gonna be successful for me that way. So I wanna learn how to... It's gonna be successful for me. So I've been throwing these out. I had a listener contact me this week and say, hey.

Is there anything you can do to stop... Get... To help me not get so many YouTube notifications? Right? You know what that means?

I was, you know, I was... Because I was just pumping these videos into YouTube. Right? I was doing 2 or 3 a day.

Dave Jackson: And Oh, yeah.

Jim Collison: That Yeah. The listener was like, hey. Could you could you... Yeah. Could you...

I said, John, sorry. John Biggs. He's a friend. I said, John, I can't... You can on your end.

You can lower your, you know, you can lower your subscription notification level if you want. I said, sorry. I'm I'm learning, and I'm excited about this, and I'm learning some things. And so it'll get down to a 1 a day kind of deal. That's gonna be 1 a day.

That's that's... So if you wanna unsubscribe, that's fine. But I knew I was doing something when I had a listener go, hey. You know, I love him. He...

It was also the same guy who said, hey. Thanks for making this clip. I never would have watched the whole episode if I hadn't known that clip was in the show. Right? And so, you know, on YouTube, you get these shorts, which are fleeting fleeting fleeting TikTok style stuff.

Right? You never know. The clips may actually be the secret weapon to it all because you can get short bits of your show. They do 99% of the work for you, they being YouTube, and they're out there for all time. They're archived and out there for, well, as long as YouTube survives.

And they get indexed, and it's it's not a bad way to get, you know, to get some additional exposure to your show. So don't know. That's what I've been learning. Right? I told you guys YouTube would be an experiment for me of how it just work, and I would do at least 50 shorts.

I think I'm up to, oh, 22 maybe, something along those lines. So I've got a ways to go. No show this week, so I won't make any shorts of that. I might do another I might do another show and do some shorts,

Dave Jackson: Well, if you take a week off, another thing you can do, because some people are like, oh, I need to stay consistent. I can't miss a week. Okay. We'll put out an episode that says, hey. Just so you know, no show show this week.

I'll miss you. But in the meantime, go to, you know, mywebsite.com/follow, and you can follow the show. And it's really easy to then scroll back through the whole back catalog and pick out some great episodes and then give them a couple. You know, the how I made 1000000 dollars from dog poop and how I did this and the the blah blah blah. And then, you know, that way they still get a chance to listen.

And like you said, they're probably already behind. So, you know, it's something that can come in handy. Yeah. Let's see. Cox Toast in 12.

Mhmm. That's c o x. I used AI editing in Podbean months ago, and it changed the title of the show and dropped 0.5 of the show. It may have improved since then. Yeah.

AI... Anytime you add AI, any... No. I'm sorry. Not anytime.

Every time you use AI, before it goes to the public, you you have to listen or read

Jim Collison: it. Yeah.

Dave Jackson: Because otherwise, it's gonna accidentally... You know?

Jim Collison: It's gotten a lot better, though.

Dave Jackson: Yeah. Oh, yeah.

Jim Collison: It's light years ahead of where it used to be in creating the content for you. So, yeah, I would say, like, most of these AI editors for the content have gotten a lot better. Are they perfect? No. Are you perfect?

Maybe. I don't know, but probably not. The... You've got you've got an opportunity there, though, to work and learn and figure out what your work flow is with them. And so there's some ways...

You know, I was... I've been using ChatGPT to help me with the clips, and... But but you can't dump a whole video file into ChatGPT. It's just too big. And so I've had to...

I've taken an intermediate step. So, like, I use OpenClaw Hermes to help me cut those video files down to something a little reasonable. Now could I do that myself? 100% could do it myself. Could I give it to my robot and say, make this cut for me?

Uses FFmpeg and cuts it, drops it out to the Google Drive for me. I can grab it, give it to ChatGPT, and say, now work on this. That it can do. And actually, this is an area... If you're thinking about doing Shorts, this may be helpful to you.

Now is it gonna look the same quality as you see some of these really good content creators making Shorts? Probably not. Like, I've struggled to get it to get the really good quality. Will that get better over time? Probably.

But you won't know unless you try. Right? And so there's some good opportune... Dave, I tell you what this has done for me. All this experimenting around it, I'm still...

I'm cheap. And so I'm still on a plan at Restream that's $7.20. And I'm like, this is the year I think I gotta go to $10.80. You know? You're like, because I'm pulling some of these videos.

You know? I'm pulling down the individual cameras from Restream. So I'm Restreaming like StreamYard.

Dave Jackson: Yeah. You get

Jim Collison: this view of this. Right? You get that. And then I don't know if you've got it turned on on StreamYard, but

Dave Jackson: I don't, but I

Jim Collison: you you could get individual videos from us as well. Yeah. And I take those individual videos, and that's what I give to to, ChachiBT to help me make the shorts Well, out you take a 7 80 and you scrunch it down and make it big, and all the pixels show up. You know? And you're like, okay.

This might be a good reason to go high def on that. So I think my next go around. I have a tough I have a tough decision. Maybe the maybe the audience can help me on this if we're okay to switch. Are we okay to switch topics real quick?

So I'm at Restream, and I think to go $10.80, I... It's like 25... $27 a month. Something like that is what my price is gonna be, you know, going forward for 3 stream. If I go to StreamYard, it's it's not that much more.

I'm gonna say it's like $36 a month. So, yeah, $9 difference in there between that for the 2 plans on a monthly basis. Those

Dave Jackson: are

Jim Collison: the 2 I really like and use, Dave, a consultant. What would you tell me as I'm thinking about StreamYard, $9 or more? I really like StreamYard. Like, it's easy. Yeah.

Coming back to StreamYard was... Felt really great. Restream is good. It's a lot like StreamYard. It does a lot of good things.

They don't keep the video as long. They don't... Like, you only get 2 weeks with them storing the video. You better grab those things, like, pretty quick to get them done.

Dave Jackson: The 1 thoughts? Yeah. The 1 thing that Restream does that StreamYard doesn't is it will let you know... It'll give you a report. Hey.

Maximum number of people on the call, 47. They give you details. Numbers. They give

Jim Collison: you the patron numbers.

Dave Jackson: Yeah. So if that's important to stay there, I just know when I... Because I... And, again, I like Ecamm. Ecamm's got some...

They just came out with a bunch of new features. But when I went into StreamYard, for me, what I need, all the features are there, and they're super easy. And I just was like Yeah. So I... That's 1 of those where I...

Again, like, guy that was like, hey. I'm trying all these things. I'm wasting all the. Well, you're not really wasting time. You're figuring out what's the best, you know, what's the best shoe for you because you have to wear it for a while.

So what's comfortable? But I like I like StreamYard. But

Jim Collison: Me too me too. I'm just having... It's a $9 different. $9, Dave Jackson. This is this is how this brain works.

It's it's it's horrible. Like, I'm the cheapest person on the planet, and I'm thinking, oh, $9, I guess I'm staying at Restream. Like, I I can't.

Dave Jackson: 30¢ a day.

Jim Collison: Yeah. Actually, that's what said. Yeah. Yeah. No.

Right on. No. Right on. It's not... It's a cup of coffee.

Ask for more. Saturday at Live, Woody's there. You remember that skit on Saturday at Live where they're they're these in the village? You know those commercials for 35¢ a day.

Dave Jackson: Oh, yes.

Jim Collison: And Pete Davidson is 1 of the 1 of the villagers, right, in there, and and the guy says for 45¢ a day, he goes, ask for more. They'll give more.

Dave Jackson: Ask for more.

Jim Collison: That's so great. Such a great skit. But... Yeah. So I have to, you know, I have to I have to make that decision here coming up whether I whether I make the switch to...

I... Be honest, as I'm thinking about this, I really... We use StreamYard at work. I'll probably just make the jump to StreamYard and and Yeah. Call it good.

Dave Jackson: There you go. Well, you know who... If you wanna jump to something, you could jump over to who'sondrums.com. Again, our new awesome supporter. This is where Stevie and Johnny talk to other drummers, session players, and, oh, and I forgot to even mention, and you get to listen to a kick butt Australian accent because Stevie and Johnny are from Australia...

Or no. One's from Australia, one's from New Zealand, which to me is the same thing.

Jim Collison: They are not the same.

Dave Jackson: They're not. No. Not the same. It's way different. So, again, thank you guys so much for being new awesome supporters, and you can be an awesome supporter by going over to askthepodcastcoach.com/awesome and be like Stevie.

And you could also be like Shane from Spybrary and Chris because he's in the chat room, castahead.net, all sorts of people. Horse Radio Network dot com. We mentioned Glenn earlier. It's all there. Askthepodcastcoach.com/awesome.

And the show is brought to you by the schoolofpodcasting.com where you get courses, coaching, and community. And you can use the coupon code coach and sign up for either a monthly, quarterly, or yearly subscription. And don't forget that comes with a 30 day money back guarantee. And if you go to askthepodcastcoach.com, that's on Podpage. And we just released...

Now if you go to our YouTube channel, just search for Podpage HQ. You can now... We have a great workflow for guests where you send them a form, they fill it out. You can then attach that information to an episode. And now people have asked over the years, can I get a PDF of the agreement?

And, that's now a thing. So we'd like to listen to our customers and then give them what they want. It's a novel idea. And if, you need more Jim Collison, and who doesn't, go over to the averageguy.tv and check out Home Gadget Geeks. And November 7, I'll be hanging out with Brad Miller, who's in the chat room, listening to the 1 and only podcast answer man, Cliff Ravenscraft over at the next level workshop, which isn't where, and I haven't fixed my font yet.

At podpodindy.com. It's Saturday, November 7 from 9 to 4. It's 1 day. So it's great. It's...

I love this event. It's my favorite type. It's single track. You've got everybody together, and they feed you. Come on.

It's... And use the coupon code SOP when you sign up. It's 1 of the most affordable conferences. And if you're like, ah, I can't make it to Indiana, then sign up for the live streaming 1. Check it out at podindie.com.

And now it's time for our featured person of the week here. And who will it

Jim Collison: Ed Sullivan since he's here. That's what I'm hoping for.

Dave Jackson: There you go. Well, he's there. Soniccupcake.com.

Jim Collison: He doesn't like features.

Dave Jackson: Ed Sullivan at soniccupcake.com doesn't like any attention.

Jim Collison: I'm not like that at

Dave Jackson: all. But you'll see there's who's on drums and last week's awesome supporter, a long look as well as Ralph and Chris saying we're gonna spin the wheel. It goes around.

Jim Collison: It's not on the screen.

Dave Jackson: It's not on the screen. Well, that's no fun. Oh, wait. I've gotta do this, and you can Well,

Jim Collison: say that was a practice run.

Dave Jackson: That's right. Well, let's see. If I do this Sorry. Sorry.

Jim Collison: Ralph. He's not here, so he... He'll never know.

Dave Jackson: No. I can't. I gotta give it to Ralph.

Jim Collison: It was...

Dave Jackson: I know he didn't say it. The content creator's accountant is our good buddy, Ralph Estep Junior, and you can find all things Ralph, not just the content creator's accountant because he's on here a couple times. He's also got his new 1, becoming financially confident. Just go over to askralph.com, and you can find all things Ralph. So, Ralph, thank you so much for that.

We appreciate your support. And if you'd like to be an awesome supporter, it's super simple. Again, ask the podcastcoach.com/awesome. Because you might be saying, you know, these guys save me time or money or maybe we made you think. Maybe you learned some stuff.

Maybe we even made you smile. Check it out. Askthe podcastcoach.com/awesome, and thanks again to all of our awesome supporters. And Chris brought up a point. He said the more I do shorts, the more I find that some people only watch clips.

100%. Yeah. They don't ever watch full shows. So you're really creating 0.333 stage. You've got audio, you got long form video, and you got short video.

Because there's a guy, I think his name is Nick. It's not... There's 1 guy that's super right wing, and this guy's right wing too, but he's hilarious. And he he he always says something snarky, and then he he drinks something out of a coffee cup. And I only watch his shorts.

I I want... He did make a documentary that was interesting about well, we won't talk about politics, but there's some really interesting things going on in Europe that I had no idea Mhmm. With imports. They don't ever watch the full shows, especially on Facebook, TikTok, and Instagram. They call those clips a podcast.

Yeah. That's the thing.

Jim Collison: Listen. Here's where clips and shorts... And and let's make sure we're getting those terms right there. Shorts and clips are both features on YouTube. Yeah.

Different platforms call them different things, but you can... They do different things on YouTube, whether you're making a short and uploading it there, you're making a clip... Making clips on YouTube out of your content that's there is super easy right now, so it's something to think about. But what you want... You don't you don't want them...

You do. You you want them listening to it and then coming over to your podcast. But this is also an exercise in branding. Right? I think we forget about this.

We need to get our NIL, our name, image, and likeness out in front of as many people as we can so that the next time they see it, they go, oh, that's familiar. That's branding, friends. Yeah. That's what branding looks like. And so this is why you've you've got billboards and radio and television, and people just...

They're not expecting engagement on every single method. Most of it is for branding. And so make sure... This is what I'm learning, and, you know, I see this all the time in my work, but you gotta get your name out there. You gotta get your image out there.

You gotta get your likeness out there so people recognize it, and then then that that creates engagement. Like, oh, no, no. I've seen that face. That's familiar. I can I can trust it?

So that's part of the exercise in this. Why would you not take advantage of some of those platforms? Yeah. You know, did I get... As I've been going through these clips and these shorts, how many have actually converted over to the full show?

Very small percentage.

Dave Jackson: Right.

Jim Collison: But over time, that... It's a it's a numbers game. Right? As I've been doing more, other... YouTube's actually showing my videos more, which is kinda cool.

Right? Let me think about that. So so don't don't mix up engagement and brand. Right? It's a it's a different exercise, and that brand apart is trying to get people who have seen it before, and when they see it again, they engage differently when they've seen it for the 2nd or the 3rd or the hundredth time.

Right? So don't mix up brand and engagement from that standpoint.

Dave Jackson: And 1 of the things that I started doing, I used to any guy I gave a share image to a guest, like, hey. You're on the show. Here's the image. It was always in my colors because it's... It matches, you know, when they...

It goes online. And I'm like, if you really want them to share it, make the artwork in in their color. Yeah. And they might be more likely to share it because it fits their brand, not so much yours.

Jim Collison: Oh, the the artwork that I made for... After further review is actually a combination of the... Of our 2 colors. So if you go to... You wouldn't see it in the article.

You gotta go to the front page of the... My my site doesn't do it that way. But the the... I have made an image for for those, those uploads. Yeah.

There you go. You're... You can bring that up on screen. So it's not the full image there, but you can see the blue of ask the podcast coach in the monitor, and then after further review is the teal of Home Gadget Geeks. And so I wanted...

I intentionally wanted to blend those 2 together as a kind of a representation of what we're... Of what you and I are doing, you know, kind of what we're doing together. Yeah. And so it just gave me a chance to brand it both ways. You could use it if you wanted to because it's got the Aspiring Coach brand in it.

It fits well on my site for for those kinds of things. Now that blue and the teal are not too bad together. I wouldn't overlay 1 on top of the other, but together, they're not too bad. Mark might have a different opinion than that. But, you know, it's kind of a way to get...

It's a it's a way... You're right. It's a way to get... You could use it, and I could use it, and it'd be... We'd both be okay with it on our sites.

Dave Jackson: Yeah. You ready for a hot take?

Jim Collison: Yeah.

Dave Jackson: I don't believe fire engine red and purple go together. And I keep seeing people do that, and I'm like, oh, my corneas. Oh, 0, I'm like, oh, okay. Well, you do you

Jim Collison: Orange and purple are okay, right, for Halloween? I've seen that

Dave Jackson: Orange and purple. Yeah. In fact, if we go to pitchapodcast.com, and if I share my screen, that's actually kinda... It looks very Halloweenish.

Jim Collison: Yeah. Yeah. Yeah. It's spooky. That's what my neighbor told me.

Was spooky. Yeah. Purple spooky. And I was like, oh, I didn't... Because I had I had my front house lights on.

You know, I've got those addressable RGB lighting at the house. And I was... I said, hey. I like the orange. She's a big...

My neighbor across the street. She's a big holiday... Sets up all

Dave Jackson: holiday lights. Know, got a

Jim Collison: whole pumpkin thing going around. I said, yeah. They're orange. She said, no. You gotta do orange and purple.

Purple's spooky. So I was like, oh, okay. Didn't realize that. Alright. That sounds good.

So I changed it to purple. Hey. Speaking of changes, Dave, I threw this in the chat. I I feel like I should tell you I did get Home Gadget Geeks working for pod page. So

Dave Jackson: Nice.

Jim Collison: I had been just directing it... Redirecting it on hover. Hover is my host provider, and that's not the best way to do it. There's some great instructions at pod page on how to do a proper DNS redirect and get that done. I actually ended up putting Cloudflare in between Hover and my site to make it work.

You guys have great instructions on how to do that on on the pod page site. So if you're interested in using a vanity URL for your pod page, they have instructions on the way to do it. I actually had ChatGPT help me put that together. I was like, hey. I'm screwing up with this.

Can you help me? And it walked me through step by step on how to get that on how to get that done. So Home Gadget Geeks now redirects to my pod page and is up and working again. So, Dave, you can say that again now.

Dave Jackson: There you

Jim Collison: go. I had to get you to stop because I broke it.

Dave Jackson: Brad Miller from potindie.com. My school colors are purple and orange. Spooky. You of Evansville. We were just

Jim Collison: The spooky school? Did you go to spooky?

Dave Jackson: We were creative. We were the Ellet Orangemen, and our color was, you guessed it, orange, but it was orange and white. And then later after I left, we kinda became the Denver Broncos where they mix orange and blue.

Jim Collison: And not a... And not any blue. There's a very particular blue that they use for that.

Dave Jackson: So But if you go to... I believe it's colors.adobe.com. You can upload your artwork. If you go again, search for pod page HQ and search probably for colors. I have a video on this, and you can upload your artwork, and it will pull out all the hex codes for all the artwork, all the colors on your artwork.

So it's really easy to make your website match your artwork because you're using the same colors. Because I always find that odd when, you know, somebody has kind of an Irish green and a little bit of yellow, and then their website is purple. And I'm like, don't you know? Purple is spooky. And, you know, this should be green and fun and, you know, there's...

If you just ask, I don't know, GPT, what colors mean, like, is royal and blue and green are trustworthy and red, unless you're in China, is not good. China... Like, people in... I think it's China or Japan, they wear red dresses to get married in. So it's a whole different thing.

And that's where you might wanna either, a, go ask Mark at podcastbranding.co because he knows all that fun stuff, or, you know, ask your favorite AI stuff. So, yes, Brad says they were the purple aces.

Jim Collison: Nice. So Hey, Mark. Audio player isn't working on pod page, Dave Jackson. How do I how do I fix... If you go to homegadgetgeeks.com, and then I I should not get live support from you.

Dave Jackson: That's alright.

Jim Collison: This is too this is too

Dave Jackson: Who's your media host?

Jim Collison: Too meta. Christian. And it's a standard RSS feed.

Dave Jackson: Yeah. But that's a Blueberry player.

Jim Collison: I... The RSS feed goes through the the the PowerPress. So it's... PowerPress is the the code that feeds the... I'm just kidding.

I was... I didn't. I did not mean for you to try. I'll I'll go fix this. I just

Dave Jackson: Well, 1 of the things you can do, if you go into pages, episodes, all episodes, and go to settings, there's an option in there to use the pod page player, which is cool because if your show includes chapters, it makes those chapters clickable, and you can kind of adjust the colors for that. It's not quite as fancy as, say, a Buzzsprout player or Captivate or Libsyn. But if

Jim Collison: you 1 that works. Does it work?

Dave Jackson: It does it does

Jim Collison: 1 work. I have doesn't work. Yeah. So I need to I need to fix that.

Dave Jackson: Yeah. Rich Graham says you can put your artwork in Claude. Yeah. And it will also pull out your hex codes. So that's a heck of a lot easier than that.

Jim Collison: By the way, that code is... The hex code is in the code that makes the JPEG. Like, it's not magic.

Dave Jackson: Right.

Jim Collison: It's not like a paint chip that you're taking to to to Home Depot, and they're doing an analysis on it. The code... It's buried in the code, and so it just is able to to get that for you.

Dave Jackson: To pull that out here all this time. We're like, how is it saying this? It has eyes now. I don't I don't understand. It's Unimagine.

Jim Collison: Yeah. No. It's embedded.

Dave Jackson: Well, Jim, speaking of Home Gadget Geeks, what is coming up on Home Gadget Geeks?

Jim Collison: Let the cat out of the bag already. Took the week off, and so no no show this week. But a great opportunity to I spent some time making some clips from a show, I don't know, 5 or 6 weeks ago that I hadn't done anything on yet. So made that done, and then I wrote a little bit. And so the...

That's out there. Watch for the updated after further review. I'll be publishing those on Sundays now. Send it at @theaverageguy.tv if you wanna check those out.

Dave Jackson: There you go. And everything we talked about today, can find at askthepodcastcoach.com/59six. Thanks again to our our new supporter, Stevie and Johnny over at who'sondrums.com. If you're... Especially if you're a drummer, you'll love that show.

But if you just like... You know, the... If you're the person that read the liner notes of an album, you would love this podcast. And on the school of podcasting this week, I know I said this last week, but honest, I'm gonna do it this week, and we're gonna talk about how you can... At least Adam Curry is pulling advertising out of stuff.

He did something else this week on the podcasting 2.0 where he's just asked it, and it did it. And so I'll be talking about diversifying your portfolio when it comes to monetization with podcasting. Because if I was only relying on advertising, I'd be a little nervous right now. It's gonna be really interesting to see. Sure.

2027 is gonna be an interesting year because I don't know where we're going. I just know we're we're not gonna be here anymore in terms of where we are in podcasting. We're not leaving. Oh, I got it. Yeah.

Jim's like, are we quitting?

Jim Collison: What's happening here?

Dave Jackson: But we'll talk about that as well. So thanks to everybody in the chat room, and we'll see you again with another fun filled episode of ask the podcast coach. And if you're listening to this, go watch the beginning of the video. It's a train wreck.

Jim Collison: Yeah. Like and subscribe too. Yeah.