May 4, 2024

Growing Your Podcast Audience: Time, Tools, and Techniques

This show is brought to you by the Today we talk about realistic growth of a podcast audience. I've always said the formula is  Value in Episode X Smart Promotion = Downloads A recent episode of the Grow Your Show podcast mentioned we might want...

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This show is brought to you by the School of Podcasting

Today we talk about realistic growth of a podcast audience. I've always said the formula is

Value in Episode X Smart Promotion = Downloads

A recent episode of the Grow Your Show podcast mentioned we might want to mention audience size (social, email list, etc).

Spending money on ads is a strategy, but it relies on many different aspects to have success so you may not strike gold on your first try

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Mentioned In This Episode

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The School of Podcasting
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Become an Awesome Supporter
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Podcast Hot Seat - Get Your Podcast Audit

 

00:18 - Opening

00:55 - Star Wars Day

01:14 - 4 Dead In Ohio Day

01:43 - I'm With You - I Think

02:16 - Sponsor: PodcastBranding.co

03:40 - Mugshot: BasedOnaTrueStoryPodcast.com

04:10 - Protest Gear

04:49 - Remo on App Sumo

06:21 - Return of Podcasting in Six Weeks?

10:10 - Separate Page For My Podcast?

12:25 - Sub-Domains

15:36 - Too Many Streams?

18:00 - How Long to See Audience Growth

18:00 - New Chapter

22:52 - Case Study of Ads

25:49 - Slower but Deeper Growth

26:26 - Studying Mr. Beast

28:45 - Titles That Lie

29:58 - Measure Your Audience

38:08 - Buzzsprout Ads Update

39:07 - The Pieces of an Ad Campaign

41:50 - Testing Your Ads

45:38 - Ad Infinitum Rant

47:55 - Mouse Flow

48:17 - Switchy Link Tracker

49:42 - Swapping Promos

51:05 - Sometimes it Doesn't Work

51:40 - Podcasting Is Hard

53:24 - Practice, Practice, Practice

56:19 - Mr. Beast Is Giving Back

57:27 - Where Do I NEED to go First

01:00:14 - It's Not Just ONE Thing

01:02:09 - Awesome Supporters

01:04:32 - Supporter of the Week

01:06:20 - Free Built in Websites

01:11:08 - Master Your Craft

01:13:24 - Lean Into Being Human

01:17:58 - Op3 Stats

01:19:38 - Saturday Morning Wrestling

01:20:20 - Is Podcasting 2.0 Hype?

01:24:00 - Value For Value Stats

01:25:52 - PodPing

01:27:55 - Wrap It up