It’s Halloween, and the scariest thing on this episode isn’t a costume. Jim is back from Brazil with an urgent warning: a serious PHP zero-day is putting WordPress sites at risk, and he explains why you should patch today or take your site offline. Dave has a deadline of his own: if you ever used Podcorn as a prefix, your podcast could break tomorrow. From there, the guys look at Instagram’s new 90-minute videos and ask who wanted them. They cover how to run an audience survey people will actually answer, and why being “too busy” means you should raise your prices. They also take on free discovery calls, whether your show needs its own app, and Zoom vs. StreamYard. Grab your candy and press play before your website gets spooked.
00:00 Introduction
01:49 Sponsor: PodcastBranding.co https://www.podcastbranding.co
03:06 Sponsor: Based on a True Story podcast https://www.basedonatruestorypodcast.com
03:32 Why Brazil?
05:34 The power of an audio logo
06:16 Keep your software updated
09:14 Understanding the PHP vulnerability
11:33 Remove obsolete Podcorn redirects
14:25 Instagram’s 10-minute videos
19:35 Social media as an audience channel
25:47 Survey your audience for useful feedback
28:35 Design actionable survey questions
34:00 Measure survey frequency and engagement
38:10 Private Coaching Bundle at the School of Podcasting https://www.schoolofpodcasting.com
39:43 Please Support the Show ($5) https://podcastcoach.supercast.com
40:26 Ad: School of Podcasting courses, coaching, and community https://community.schoolofpodcasting.com
40:40 Try Podpage https://www.podpage.com
40:59 Home Gadget Geeks https://www.homegadgetgeeks.com
41:08 Podindy.com Conference http://www.eventbrite.com/e/1987753467129/?discount=sop
42:02 Featured Supporter: Karen Jackson of A Long Look Podcast https://www.alonglookpodcast.com/
43:00 Become an Awesome Supporter https://www.askthepodcastcoach.com/awesome
43:11 Avoid underselling your expertise
48:56 Price according to demand
52:44 Take over an inactive podcast
53:51 Evaluate the return on a podcast app
56:40 Make discovery offers scalable
59:35 Choosing between Zoom and StreamYard
01:04:14 Upcoming shows and Pod Indy
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