Zero to Sixty Podcast

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Ask the podcast coach for 08/15/2026.

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Let's get ready to podcast. There

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it is. It's that music that means it is Saturday morning. It's time for ask the podcast coach where you get your podcast questions answered live. I'm Dave Jackson from the schoolofpodcasting.com, and joining me right over there is the 1 and only Jim Collison from theaverageguy.tv. Jim, how's it going, buddy?

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Greetings, Dave. Happy Saturday morning to you. Happy rainy super rainy and hot. I'm ready for fall. Are you ready for fall? I'm ready for fall.

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Well, here

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here's Summer needs to end.

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I'm Here's the fun thing today. We got a beautiful day, and we are having an air show. Oh. And I had an f 16 fly over my house about they the the police said, hey. These these planes are here. They're gonna be flying really low to the ground. And I'm here to tell you, it, like, made the trees move. It was, like, maybe a 100 feet from my house. So that's gonna be fun because it's gonna start well, it's actually already going. So if you happen to hear as I'm talking today, that's why.

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Happening.

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Always fun. But so you're ready for fall. I'm ready for fall,

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and I'm ready for maybe some coffee.

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There you go. We could get is it time for pumpkin everything yet? Oh, you're right. But that coffee pour is brought to you by our good friend Mark over at podcastbranding.co, and I am have to remove that and put this on the screen. There he is. Mark, the 1 and only. Podcastbranding.co. He this is a guy that just makes beautiful artwork. He makes beautiful websites. He makes beautiful business cards. He makes beautiful PDFs. Whatever is facing your audience, You wanna make it look good because it's your 1st impression. And the beauty of it is Mark's got that great marketing hat where he's gonna talk to you, kinda figure out what the vibe is of your show, and then let him do the marketing stuff. He's been doing it for 30 years. Holy cow. And, you know, you're the podcast person. He's the marketing guy. You get you 2 together. He's gonna give you a couple examples to pick from, and then you pick your favorite, and you can check that off. And the longer you do your show, the cheaper that artwork gets because it just pays for itself. So when you're ready to look good, go over to podcastbranding.co. Tell them Dave and Jim sent you.

Speaker 1: 2:37

I like that. The longer you have it, the more value it has for the cheaper it gets. What did you say?

Speaker 0: 2:45

Yeah. The the more the longer you have it I mean, if you think about it, I think he did the schoolofpodcasting.com, and

Speaker 1: 2:53

I

Speaker 0: 2:53

wanna say it's been a while Yeah. Since he designed that. And I know when you 1st buy it, you're like, wait. How much is it? Holy cow. It's not that expensive. But the longer you hold that logo, you know, you divide it by, oh, if it was you know, if I did it 5 years, okay. Well, it's, you know, whatever. $50 a year. Okay. Now I've done it 10 years. Well, now it's $25 a year or whatever. Don't do math live.

Speaker 1: 3:17

Or at least make the numbers easy. Right? 100 divided by 2 is $50.70, 25. Yeah. Yeah. That's good. I hadn't I hadn't heard you say that before. It's a good it's a good way to think about it. Right? Holding those the value over time. Anyway, speaking of value, big thanks to our good friend, Dan LaFebvre. They're based on a true story based on a truestorypodcast.com this week. The bingo long traveling all stars and motor kings. That's a great I had never heard of this movie, Dan. So, again, the bingo long traveling all stars and motor kings. New episode that is out over there if you wanna check it out today. Based on a true story based on a truestorypodcast.com. Make sure you're checking out speaking of graphics, make sure you're checking out Dan's Oh, man. The it's just stellar. Like, it's amazingly creative. And so check it out today. And as always, Dan, thanks for your sponsorship.

Speaker 0: 4:07

There we go. And, we got an update from Ralph. He says, I finally threw in the towel. Ralph had an 85 inch TV behind him.

Speaker 1: 4:16

Yeah. It

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was kinda cool because he could make it look like he's Yep.

Speaker 1: 4:19

Yep.

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Out on the farm or in the city or whatever it was. Yep. And he says, I finally went to a more traditional studio setup. I just got tired of trying to make the reflections work. That was the problem. You got all these lights and then yeah. I remember when I used to have when I had the apartment and I had a big TV behind me, and that was the whole thing. A, it's backlighting because, you know, if you've got oh, I I got a white background with a big school of podcasting logos. So you're backlighting yourself, and then you got the reflections of the lights. It just it's, you know? But the good news is, Ralph, man, when you play video games now, you've got you got an 85 inch TV or movies or whatever it is that's gonna go. So

Speaker 1: 4:58

Yeah. They do make some antireflective screens for those. This is for 85 inches. It's just a that's a big sheet to put on there. Yeah. It is it's the big challenge. Right? We see this you know, you like, if you ever wanna watch what, like, the what the weather channel is doing on there, the presentations of the weather and some of those kinds of things Yeah. They are really taking that's really where you know, used to be all that was fake. Right? It was a green screen, and then they would get up there and and they would be they still look off. Right? The their their monitor is off to the side. So when they're turning and looking right? And it looks like they're looking at it. But I've I've noticed some of the big networks going to actual large screens. Yeah. So they have kind of special screens, super expensive. They either you know, you and the the weird thing is about that is you have to turn them what kinda based on your camera, but you kinda gotta turn them down to almost nothing.

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Yes.

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The camera sensor will pick up all that light and just wash you out. So you're you're you think you get this TV and then live, it's dim. It's super dim. You're like, I don't think anybody can see this. And then you look at it on camera, and it's like Yeah. There's I remember that. Out there. Yeah. Yeah.

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Yeah. It's tricky. Yes. Have a tricky.

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Every time I say, it's tricky.

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Who was that? That was the Beastie Boys. Right?

Speaker 1: 6:21

I think I think so.

Speaker 0: 6:22

Yeah. Alright. Well, what we're gonna talk about I this is I found this to be an interesting question to start off the day. And I I get that we all want 10,000 downloads, but this person says he wants a 0 to 60 podcast case study. And, basically, he says, I've he's been podcasting since 2020. He has 200 episodes. He says, I wonder if since 2020, there have been podcasters that have started podcasts with no following, no building audience, no direct or indirect industry connections. In other words, it's just a dude in the basement or a dudette. You know? He says, I've spoken to a few podcast coaches in this time, and I've not come away from those initial consultations thinking those coaches can tailor a program to my particular situation. They seem to work in self improvement space, a big slice of the pie, but not the vineyard where I'm toiling. A podcaster can find tons of advice on Reddit, but, again, mostly generic. I'm interested in learning what someone actually did to go from germ of an idea to full success, not an early adopter, but someone who began in the last 5 or 6 years, is it possible to look at a podcast success story and conduct a case study much the way business school might perform with a more traditional business? So he's and it's interesting. I I like that question in a way, but Jeff C over at the content or the, excuse me, creatornewslive.com just did an episode with this guy named Mike King Junior. And he said something that I was like, oh. And in fact, Jeff, I'm using that if Jeff is around today. I'm using this in my talk at Empowered Podcasting Conference, and that is I could look at let's say Jim is all over YouTube and he's talking about blah blah blah. Right? And I'm like, oh, well, that's kind of my audience. I'm gonna I'm gonna talk about that. And so I do exactly what Jim does, and it doesn't work. And it turns out that Jim is doing the children's show, and I'm doing a show for people 40 5 to 50. Like, it's it's it's not you know, I might do something that Jim did, but number 1, I'm not Jim. Like, we all try to do the like, I 1 of the things we might talk about later today, I saw where somebody's saying it's taking too long to edit their show, and it's 3 hours long. Now why would you do a 3 hour podcast? Oh, I know. Because you think you're Joe Rogan, and you're not. And so I just love it's it's 1 of those, like, bumper sticker things. Like, just because it works for somebody else doesn't mean it's gonna work for you because they're not you and you're not them. And it was 1 of the things that's kind of a duh, but it's also very the more I thought about that and 1 of the things I'm I'm doing at the school of podcasting is we're gonna start weekly classes where we talk about this, and then we're gonna do stuff. And that's the other thing I see people do. We we we're we kicked out all the kicked out sounds mean. We discontinued the free version of the school of podcasting. It just it was a fun experiment. It didn't work the way we wanted it, And so I'm closing the door. I I told them it dawned on me. I woke up, and I was like, oh, I forgot to close the door on the school of pod I was gonna do that last night before I went to bed. So, you know, enjoy your last 2 hours at the school of podcasting. But I was talking to these people, and I'm like, hey. You know, are you gonna stick around? Are you gonna do this? Are you gonna do that? And would it

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be like, you know, I well, did you

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do this? No. Well, have you tried this? And I'm like, well, okay. Well, then what are you gonna do? And their answer is Social. Why post on social? Okay. And your show's not growing. Right? Nope. Okay. Well, let's come to the conclusion that maybe that for you is not gonna work. And then you're like, you gotta try something else. Okay. Well, have you ever thought of starting a newsletter? And then this 1 guy just kept saying, well, that sounds like more work. And I'm like, yeah. Yeah. Yeah. It is. Yeah. You know? Yeah.

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A lot of work.

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I don't know. It's

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Listen. John Lee Dumas and Pat Flynn and those guys killed them Oh, man. Killed themselves to get things going. Right? They put in so much hustle and so much work, to get things going. And I I do think at the end of the day, like, everybody wants the easy button. Of course, we all want the easy button. We would love to stumble upon that vein of gold in the hillside and be the 1 to mine it, but we're not in the mountains. You know? We never go to the mountains. Like, oh, if I could just find that. Yeah. Yeah. We're never there. Yeah. I think it takes an enormous amount of hustle. Think about if you think about, like, a burger chains, you know, McDonald's, Burger King. Right? How how many other burger joints, you can't name them because they didn't make it, that started trying to follow the the, you know, trying to follow the McDonald's, you know, the the the rise of McDonald's, right, in in the sixties and seventies. And, you know, the guys and the ladies and the gentlemen who started those those franchises to to to compete with McDonald's had great intentions. They probably made great burgers, but it just they wrong timing, couldn't didn't have enough capital, didn't wanna hustle enough, didn't wanna the the, you know, the the just didn't get lucky. Yeah. They were in, you know, Fallon, Nevada. Like, there's nothing out there. Right? Well, there's

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there's a YouTube channel I've been watching. A guy's name is Michael Girdley, and it's just fun to say Girdley, but he does like the rise and fall. Like, he talked about how when 5 5 guys came on, it was new. It was different. And, you know, they had a simple menu and blah blah blah. Well, the problem is then enter a bunch of other kind of premium burger places. So now there's competition. McDonald's start making value meals. So, okay, you're you can't get those people. And, you know, now you go to 5 Guys, you get a burger, fries, and a drink, and it's $20. And you're like, you know, that's not really worth the $20. And so they're having a hard time at 5 Guys. Yeah. When I grew up, there was a I don't know if it was even a chain, but it was really popular. It was called Burger Chef, and they had commercials with Burger Chef and Jeff. And I don't know what happened, but it it went away as did Red Barn,

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as did, you know, most you know? Red Barn. Man, I haven't thought about that in 1000 years. Yeah.

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Yeah. Jen says a prospect asked me the other day how quickly you can get to podcasting full time, and I said, you're not gonna like this answer. Yeah. That's it takes I just watched. I I

Speaker 1: 13:23

Hold on. That answer, though, if you have a lot of capital, you could go to this is what this is what people miss. Right? How if you wanna start your own small business, how long will it survive before it dies? Well, how much capital do you have? That's true of any small business.

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Good point.

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Is just a small business. Right? And so how long can you live on the capital that you have? That's the question you have to ask. Because if you wanna go full time, you go full time tomorrow. You go full time today. Like, you can just be like, you know what? I'm quitting my job. I'm doing now that's not the question they're answering or they're asking. What they wanna know is when can I quit my job and go full time? Right? That's really most of the time what they're asking. And, if you have enough capital, you quit tomorrow and get it done. So that's really the question we have to ask.

Speaker 0: 14:08

How long can you live? And then are you gonna do it? Like, today, I have again, I can see the runway from my backyard. I have a a air show at the bottom of my street, and people are lining up. There's a big kind of 4 lane high not a highway, but a street at the end of my street. And the median is big enough to where people can park their cars on it. So people are parking their cars and sitting on lawn chairs to watch all the big planes. There's like a big it's not a b 1 bomber, but it might as well be down at the end of my street. Okay. All those people live in Akron, Ohio. I could take a handful of business cards and just walk to the end of my street and go, hey. Are you guys having fun of the show? Here's the thing you might wanna check out. It's the Akron Podcast. If you wanna keep up with great things that are going like this air show, we talk about it every week, and just hand out business cards. Am I gonna do that? Probably not, which is sad. I know and it's like, well, it's Saturday. I gotta do ask the podcast coach, and I gotta get ready for the okay. But I I see a lot of people like, oh, that'd be

Speaker 1: 15:06

a good idea. And I yeah. You know? Honestly, your time is better spent here. Yeah. Like, it this is your audience. These are your people. You're building brand this way, handing out business cards at an air show. Maybe if you were going to the air show for entertainment anyway. Right? But really?

Speaker 0: 15:23

But as I saw, a lot of people here, because they have a lot of World War 2 planes, those people, if we're gonna paint with a really wide brush

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Yeah.

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Not the youngest people on the planet, maybe not the most technically adapt.

Speaker 1: 15:37

Yeah. You know? Craig. You do it in the voice. You gotta do it in the voice. Go ahead.

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Craig says to quote the great Todd Cochran, you gotta do the work.

Speaker 1: 15:46

You know? Just you just gotta do the work. That's it. Get out there and do it. You can't do that no more. I miss Todd. I miss Todd.

Speaker 0: 15:54

But Jeff says it took 30 years to be an overnight success. I watched I've been binge watched the chosen on Amazon. So it's this this Christian thing where the the the life of Christ with his disciples where all the disciples are buff and hot. And so but I that then led me to watch another it's a documentary. It's 4 part. It was kinda meh, but it was interesting on the guy that plays Jesus. His name is Jonathan Romey or something like that. But, anyway, people now think Jonathan is Jesus. Like, they just it's it's beyond typecasting. They like, people come up and, like, I must hug you, but it's okay. And what was interesting about it is he said Harold Ramis, 1 of the Ghostbusters and a

Speaker 1: 16:45

The later the later world.

Speaker 0: 16:46

Yeah. He talked to him and said, well, to be an overnight success, it takes probably 15 years depending on who you know, probably closer to 20. Yeah. And he said he goes almost to the day when I got the part to play Jesus on the chosen, because he'd been on, like, Ally McBeal and a couple other, you know, guest things. He goes, but my 1st starring role, 20 years to the day. And it's like, you know? So it's it's not gonna happen. That's why I always say to people, I go, if your goal is to make money quickly and a good point of yours, if you don't have a budget, and then it's a matter of do you sink it into overcast? Do you know, where do you do that? Yeah.

Speaker 1: 17:31

You gotta you just have you just have to have a ton of money if you're gonna give it all that time. Right? You could get lucky part time, but that that could happen. You you should just get. The key is if you wanna do it, just get started. Like, just Yeah. Stop asking questions because you're you're using that all these questions you're using to stall. So stop stalling and just start doing. Like, it it won't go anywhere if you don't do anything. Yeah. And so I I guarantee you if you don't produce podcasts, nobody will listen. That there's few guarantees in life. That's a guarantee. Right? Don't make a podcast. Nobody will listen. Guaranteed. Right? So you just gotta get out there and get started. The the the, you know, the all those guys, Dumas and Pat Flynn and and who's the podcast dancer man? Cliff Ravenscroft. They they all hustled and worked and took a risk. Right? They none of them knew they were gonna be popular. They didn't know they weren't going into this thing and you know, when Dumas did the daily thing, he had no idea if it was gonna work or not.

Speaker 0: 18:33

Right.

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You hear him you hear him talk about it. He's like, I just killed myself to get there. Like, I worked and hustled everything to get there. And I you know, it's funny. Like, I over the last, oh, I don't know, over the last week or 2, I've been trying to to get a little bit more content out on the social spaces. And I just picked x because it's easy. I was there. I've got, you know, I had a bunch of followers that hadn't done anything on x in a long time. And I know listen. Let me get it. I know some of you have feelings about x and some of those other kinds of things. Sorry. But it was it was an easy place for me to go where I had 10,000 followers already. And you know what's amazing thing, Dave? As soon as I started so I'm using I'm using social to help me get posts out morning and evening. So help me make some posts. We're gonna do this using some UTM tracking so I can kinda see what's working and stuff. But the amazing thing that happened as soon as I started doing it, I started getting interaction. Like, it was almost instantly. People are like, oh, hey. You're back. Okay. And then we you know, things started happening. You gotta you gotta put the time in. Right? You gotta figure out ways to to make it easy for you. You gotta do that. And listen. You're not gonna do 1 tweet or 1 post or 1 thing on LinkedIn, and it's gonna blow up. Right? Maybe, but probably not. You gotta do this regular, consistent, out there all the time, be available to people.

Speaker 0: 19:55

Yeah. Jen says these guys didn't even have a a strong concept. They just want to make it big, fast. And that's when somebody comes up and says, what's the topic I can talk about to make the most amount of money in the shortest amount of time? I usually say, please don't start a podcast. That's that's just not the way it typically works.

Speaker 1: 20:13

Although although you could start a podcast to flesh out flesh out flesh out, I think it's flesh, To flush out your your some of your ideas. Just get going. Like, just do some live streaming and and see who shows up. Have some conversations. Get figure some things out. Find your voice. You know? You just gotta get going.

Speaker 0: 20:33

Yeah. Well and Tom Webster in the house. I would hold up Tom's book, but it's over in the bedroom. But the audience is listening. Stop what you're doing. Well, don't stop this. Put us on in the background. Go to Amazon and buy that book. If your underlying goal is to get lots of attention, I hate to tell you this. Mhmm. But starting with a podcast is about number 98 on the ways of list to do that, which leads me 100%. To where did my note joy go? Wolfgang Van Halen had a great, thing today. Somebody posted this on Guitar World, I think it is, a Guitar Magazine. So it's a picture of Jeff Beck, the late great Jeff Beck. And, apparently, Jeff Beck said this about Eddie Van Halen, Wolfgang's dad. And it said, I'd love to go and see him, but I probably wouldn't stay for the whole concert. And so Wolfgang says, this post is nothing but a dog whistle to get people who hate my dad to comment and to get people who love my dad to argue back for all the engagement. Nobody reads the full caption, which includes the full quote that's being taken out of content or context. And I think that's so true. It's just like it's it's not what's good content in some way. It's like, what can we get? That's like the the that we I don't wanna get too political, but what's going on with the WNBA right now is just ridiculous. The 1 thing I I love to debate and argue unless it's a really stupid conversation. But on the other hand, everybody's talking about the WNBA because there was a guy who's a very, he's a beard. He's used to play basketball, and he's like, I'm going to identify as a woman to to so I can play in the WNBA, which would just be ridiculous. But the NBA the WNBA is not coming out with any kind of policy to negate this kind of, you know, shenanigans because everybody's talking about the WNBA. Right. And I was like, oh, like, why you could easily do this. So so that's that's another type of way. If you wanna get popular, I'm amazed at how much of YouTube when I go to YouTube and I wanna watch Jeff C yesterday, when I found Jeff Show, I was like, oh, yeah. Jeff C. Because for whatever reason, the algorithm was putting up stuff where it's reaction videos. So it's 1st of all, you have to behave really badly. So you do something that's just stupid. I don't know. You poke someone in the eye. Well, then somebody else takes the video of you poking someone in the eye, and they're gonna comment and say something like, hey. It's not nice to poke people in the eye. And so when people search for the video about somebody getting poked in the eye, not only do they find the original poke in the eye video, but they find you commenting on the bad poke in the eye. And then someone will comment on my comment that says, no. No. Poking people in the eye is a great way to get their it's just we're all it's just like my favorite line from he was on Joe Rogan, and David Lee Ross said, you know, recreational outrage, the new American pastime. And I'm just like and I guess it gets eyeballs, but I I like my entertainment too.

Speaker 1: 23:48

Not unique to America, by the way.

Speaker 0: 23:49

Unique. True. Yeah. Not unique. But Yeah. Dan has a great point. He says any form of success can be relative too. There are a lot of very successful and famous famous people out there that I have no idea who they are. Lots of others do, though.

Speaker 1: 24:04

Yeah.

Speaker 0: 24:04

It's a big world. Yeah. I I was talking with someone this week, and they just wanted to get their message out. They're and I I'm like, okay. So you're not trying to get clients? You're not trying to nope. I just need to get this out. And they were on, like, episode 8 or so. And I go, well, do you realize something? Like, what? And they go, your podcast is really successful. I go, you you've already got hundreds of people that have heard this message. And it was kind of interesting because we're we always want a big but it's like, well, no. You're you're doing exactly what you set out to do. People are listening to this thing. Granted, you always want more. But if you're not trying to make money and you're just having fun, congratulations. Your podcast is a success. And I I swear that I think 1 of the reasons and and I I run into this a lot. I know Mark from Empowered Podcasting was saying he doesn't see that many people that wanna make money. I swear the people I run into, it's always they just want eventually wanna make money. And there's nothing wrong with either 1 of those. But I swear, I think some people think it's like a stamp of approval. Like, I must have value because I have an advertiser. And I'm like, that always makes me I understand it, but I'm also like, yeah. But your show is valid because it's you and because of your expertise and your you know, that whole 9 yards. So

Speaker 1: 25:28

Yeah. That's I don't think making money is a bad motivation. Right? Right. You need something to motivate you. Because after 8 to 10 this is why everybody quits after 8 to 10 episodes. Right? Because you run out of motivation. You're like, what am I doing this for? This is a lot of work. It's a little listen. You the adrenaline that you have, the dopamine that your body creates when you start doing this podcast thing, you have all these hope all these hopes and aspirations. You're like, oh, this is gonna be great. I can't wait to do this, and it's exciting. And those recording those 1st couple episodes is exciting. There's a lot of adrenaline. Then you get good at it. You get better at it. You figure some things out. You get through 8 or 10. You don't get the dopamine hits that you expect because you think, oh, everybody's gonna love this, and they're gonna give me comments. And the 1st couple comments you get are negative. Like, you

Speaker 0: 26:15

know Right.

Speaker 1: 26:16

Welcome to microphones in the cam in the like, I don't wanna see the microphone or, you know, what what you you you guys know. You've gotten those comments on, you know, LinkedIn or Facebook or whatever, YouTube, and the adrenaline kinda wears off. The dopamine kinda stops.

Speaker 0: 26:32

Oh.

Speaker 1: 26:32

And you're you're like, oh, where did my drug go? Like, what what happened to I I think we underestimate the physical effect on our bodies when we start doing these kinds of things. They're exciting in the beginning. It's a thrill. It's like going to an amusement park. We're thrilled. We're thinking we have these hopes. Like, listen, hope generates a lot of dopamine in our body to to kinda like, this could be great. I'm so excited about this. Right? Excitement. You you do do all those things. And then, you know, a couple weeks later, it's like, oh, boy, this is just work, and the dopamine is gone. And you have to you kinda gotta work your way through that phase of like, hey. I was a body drug addict. You know? I was living for the dopamine and the adrenaline hits. Yeah. Right? And so that's usually I I think that's where things start to drop off, and then people get like, oh, I guess I'm not very good at this. Well, that's your body talking.

Speaker 0: 27:30

Well, Jen

Speaker 1: 27:30

You know? Yeah.

Speaker 0: 27:31

Jen talked about this. She said that a client quit because they were comparing themselves to a friend's podcast that started at the same time and was doing better. Yeah. Anytime they had the most downloads at the time, they had the most downloads of any of my shows. Yeah. Comparison is the thief of joy. I always tell that. And, also, but to your dopamine thing, I call that the ACDC effect. Yeah. Because I remember growing up, ACDC, like, man, you'd put on the album and you knew it immediately who it was. And then the next album came out like, yep. That's good. And then the 3rd album came out, and they didn't they have not changed their recipe at

Speaker 1: 28:07

all. Right.

Speaker 0: 28:09

And so by the 5th album, you're like, did did they did they just put new lyrics on the same song? They did. And, like, by the 2nd, you're like, okay. It's ACDC. And it's you know? But on the other hand, if they had changed and started to do a little jazz or blues, oh, they would have been crucified. What are you doing? We love your formula. It's just the same formula. So yeah. Hey. Coming up, we've got Jim's gonna get his nerd on, and we've got a question from Chris about what do you do when nothing is working. But in the meantime, we're gonna take this time to say thank you to our awesome supporters. You can be an awesome supporter by going askthepodcastcoach.com/awesome so people like AI goes to college. Creatornewslive.com, I talked about that earlier. And, of course, Ralph's in the chat room, so contentcreators.com. We're gonna be talking about AI. And if you want some AI love, go to aigoestocollege.com. All sorts of fun people there on that page when you go again to askthepodcastcoach.com/awesome. I mentioned we're gonna be doing growth strategies starting live this week at the School of Podcasting. You can save by using using the coupon code coach when you sign up, and, of course, that comes with a 30 day money back guarantee. And if you go to askthepodcastcoach.com, you are looking at PodPage. And if you wanna check out PodPage, go over to try podpage.com, or if you go I think this goes to the same place. If you go to podpage.com/preview, you can start a 14 day free trial. And if you need more Jim Collison and, hey, who doesn't? Just go over to the averageguy.tv and check out Home Gadget Geeks. And, yeah, I will be November 7 in Indianapolis. You mentioned the podcast answer man. He will be doing a next level workshop at Pod Indy. Go to Pod Indy dot com. That's a 1 day conference. It's it's always a lot of fun. I've been there pretty much every year since it's there, and you get to meet a ton of people, and it's easy to get to, easy venue. Podindy.com. And it's time to spin the wheel o name. So we will go over here, and I'll do my new little trick that I just found where it says share this tab instead. So will it be Ralph? Will it be chef c? Will it be Jon Munz or Ed from Sonic Cupcake? We're gonna spin the wheel. And survey says it's gonna be Glenn or nope. It's gonna be the 1 and only no. It is Glenn. That's weird. Oh, because they're both white backgrounds. It's Glenn from the Horse Radio Network. If you like horsies, go over to horse radio network dot com. They've been doing just see, that says cast ahead. That's weird. And, also, Glenn has now disappeared. Oh, because it took it off the thing. Anyway, it's a they just went over 4,000 episodes. Holy cow. That is a whole lot of episodes. And if you find this show, it gives you value. Maybe we saved you some time. We saved you some money. Saved you some headaches. Maybe we made you think today. Brothers and sisters, just go over to ask the podcastcoach.com/awesome. It I understand that when you actually give back, your your heart grows, you know, a size and 0.5 just like the Grinch. So, again, go over and and check us out. But yeah. In

Speaker 1: 31:33

case you haven't seen it, Ralph's hanging out in the in the in the queue down Oh. You might be at the very bottom. So

Speaker 0: 31:39

Hold on. Let me I see you. Oh.

Speaker 1: 32:11

Scroll down. Yeah.

Speaker 0: 32:12

I did. That's it.

Speaker 1: 32:12

Yeah.

Speaker 0: 32:13

There we go. So we're gonna do this. There we go. And if I do this, I could even make Ralph big.

Speaker 1: 32:19

Oh, boy.

Speaker 2: 32:20

There you go. Super big.

Speaker 0: 32:21

Here you go. How's it going, buddy? Good morning, gentlemen. How are you guys today? Good. How are you?

Speaker 2: 32:26

I wanted to comment about the getting yourself big making something. And I think the biggest problem I've seen with podcasters is they're trying to solve a money problem with a microphone. And I think that's a real dangerous place to be. And I'm actually gonna be talking about this on Friday at the Empower Podcasting 3. I'm gonna talk about some practical steps to actually get yourself in a financial position to where you can go and spend money on your podcast. Because I think so many people put the cart before the horse, and they try to jump into this as a side gig. They try to jump this as a full time gig, but they haven't built a runway for themselves, and they're still having struggles personally with their finances. And that's the kind of stuff I help people with. Yeah.

Speaker 0: 33:07

Nice. Yeah. It's it's the thing is when you're because I've gone bankrupt before. And when you're broke, you're trying to do anything. And the the problem is you don't where did John's comment go? My goal is to build an audience. If I can build an audience, like Dave says, I can monetize my yeah. You monetize an audience. You don't monetize a podcast. And the problem is it takes a while to build up an audience. And if you're strapped for cash, then going back to Jim's point, you can't promote your show, and then you've gotta have not just a good show, but a remarkable show that inspires people to share it with their friends, and that's not an easy, you know, thing to do.

Speaker 2: 33:45

So Yeah. And you gotta build yourself some buffer too. I think that's a lot of people that jump into this don't think about that. Yeah. Is you've gotta build that buffer. You gotta build that lane. That's why some simple things like an emergency fund, getting your debts paid off, knowing what's coming in. All those things are huge helps to the independent independent content creators because that's what you really need to focus on 1st. Once you get that done, that gives you the ability to do more things.

Speaker 0: 34:10

Yeah. You know, Jim brought up John Lee Dumas. That guy had, like, 6 figures in the bank from all of his army stuff and all these other things he had done. So when he decided to go podcasting full time, he had a really long runway before he had

Speaker 1: 34:26

to start super disciplined in the way, you know, in the way he approached it. Right? It was it was for him listen. I don't know very many business owners, small business owners, who haven't killed themselves creating their business. Right? It just takes I mean, I I hate to break the news too. It just takes work. And so you're gonna have to get out there, get after it, get busy. It almost kills them. And I've watched a lot of a lot of folks start businesses, and I wish there was a healthy way to do it. I I don't I I don't know the recipe because most of the successful business owners I know have really gone after it. And I think the same is true with podcasting. I think you gotta get after it. If you're gonna do this, you gotta figure out some ways to get after it.

Speaker 0: 35:11

Yeah. Tom's got a great point. He says the hard decision here, how do you derive value from making a podcast? Intrinsically or extrinsically, people who quit, paint or write don't quit because they can't monetize it. They make their art. Yeah. If you're a writer, you write. There's a the lead singer from Stryper. Stryper has a new album coming out. He just put out a new solo album. Like, if you stand next to this guy for 20 minutes, he will write a song. Why? Because that's what he does. And when he's not doing that, he'll do an album with the guitar player from Dockin. Like, he's he's just every week, he's got new music coming out. Why? Because he's a songwriter. And I'm sure a lot of those are not burning up the charts, but that's what he does. So excellent. So, Ralph, where can we send people to find more about you?

Speaker 2: 35:59

So Ralph Estep j r dot com.

Speaker 0: 36:02

There we go. Thanks for your input, buddy. Appreciate it. Appreciate

Speaker 2: 36:05

you guys.

Speaker 0: 36:05

A great weekend. Hey. I'm gonna say I'll see you

Speaker 2: 36:07

next week. Yes, sir. Take care.

Speaker 0: 36:09

Yeah. I wanted to bring up this quick question, and then we'll jump over because we can answer this 1 kinda quickly. What do you do when you can't get anything to work? Go to bed.

Speaker 1: 36:20

You go to bed. That's what you do.

Speaker 0: 36:22

That's a good 1. Yeah. The other thing is write down everything you've done. Yeah. And and the reason for that is in some cases, I used to do this when we were troubleshooting copy machines, and you would end up doing the same test 2 or 3 times because you're frustrated, you're, you know, aggravated, and you're not making great decisions. And you go, woah. You know, did we check the power supply of the thing? And you're like, no. There's power that okay. Well, you're wasting time because you've already checked that twice. You know? And that's when you start looking for your keys in the freezer. Right? You're like, I've looked everywhere in the house. Like, well, they might be in the free okay. Let's figure out where they are. You know, I it's just 1 of those things where write down what you've done so far because you've already determined that didn't work. Yeah. You know? So it's 1 of those things you mentioned using UTMs Yeah. To track stuff. Again, but that's more work. It takes me another 6 seconds to make it like, no. It's not.

Speaker 1: 37:27

It's not really that much more work. You can listen. There's some amazing things that happen when we sleep in our thought processes. Right? We our brain begins to defrag. You know, it's the word we used back in the old Windows days. Yeah. Yeah. Begins to defrag. It's working on the problem while you're sleeping. I Dave, I cannot tell you how many times I've been struggling

with something at 11: 37:46

30, and you're like, okay. Just just 5 more minutes. I need to figure this out. Just 5 more minutes. Right?

And then it's all of a sudden, it's 01: 37:53

30. The 5 minutes turned into an hour and 0.5. I should have went to bed. Should have went to bed at 11, thought about the process. I like to think about it kind of as I'm going to sleep. For me, that's that's relaxing. I know that sounds weird, but it's relaxing for me. And then almost always the next day in the shower, boom, the answer just comes to you. And you're like, why didn't I think of this last night? It's because you needed the sleep to reorganize your brain. So the next day, you would have that answer.

Speaker 0: 38:23

Oh, man.

Speaker 1: 38:23

And so just when you're struggling with those kinds of things, just go to bed or walk away Get away from them.

Speaker 0: 38:28

Going back to my days as a copy repairman, when you couldn't fix it, you would bring out I think his name was Jim. And Jim would come in, look at it, test a couple things. He's like, alright. It's time for a cigarette. And he would go outside and smoke a cigarette, and almost every time he would come in and have the answer. And I go, how did you figure that out? He goes, I smoked a cigarette. And he goes, when I go outside and think about it and quit, you know, he goes, it's it's the break from thinking about it Yeah. That when I come back in, he goes, it's usually pretty obvious. Yeah. Saint Clinton's I'm gonna take a quick tangent here. He was talking about how he used to do security for Aerosmith, and they played blues music. They sounded great. Wish they had put out a blues album. Honking on Bobo. Go into Spotify. Look for honking on Bobo. They did a blues album. So there you go. Meanwhile, back at the ranch, it's time.

Speaker 1: 39:23

And now oh, he's been waiting for this. It's time for Jim to get his nerd on. Hey. Do you remember what I said?

Speaker 0: 39:38

Yes. You were using AI Yeah. To oh, you you were using it with Guess. And

Speaker 1: 39:46

Oh, yeah. Yeah.

Speaker 0: 39:47

Okay. Getting Guess.

Speaker 1: 39:48

Thank you. Sorry. I was, like, totally lost. I totally lost where we're going. I should've wrote it down as I speak That's right. Of brain defrag. 1 of the things I've been using, and I I've been using ChatGPT because it probably knows me the best out of all of them at this point. I have a paid account for that. I have the $20 paid account. But I've be I've begun in ChatGPT to feed it. You know, you get those emails from folks wanting to be on your podcast or the pitch to you or whatever, those kinds of things. I've just been taking so I told you at GBT, hey. I want you to be a, like, a a a PR assistant for me, and I'm gonna give you these these emails, and I want you to do some research work. 1, are they legit? 2, have are they showing up any other place? 3, how should I respond to them? And some of them I delete. Let's just be honest. You've you've seen these emails. They're not worth anything. Just delete them. But a few of them, you're like, oh, okay. Maybe there's maybe there's something here. So I take the email, copy and paste it in. It'll do the research for me. And then I say, what what should I how should if they'll say, yeah. They're they're legit or they're not. I haven't had a not yet, but they're legit. I said, okay. Make an email that I can send back, and it'll write out an email. I send it back. It literally takes a minute, maybe 2. Right? A fast way to help you kind of start to kinda triage all these I think some of them I've gotten 3, 4, 5 guests on Home Gadget Geeks that have been really good

Speaker 0: 41:16

Nice. Just

Speaker 1: 41:17

through a process like this. So I don't think they're all junk, but I needed some way to kind of triage them. And so this has been helpful to me in the space to kind of to kind of create that, you know, that system, so to speak.

Speaker 0: 41:29

Nice. Z Man has a quick question. Dave just heard you canceled the free version of the school of podcasting, but will your consultations and or podcast hot still be available? Yes. It's now called fixmypodcast.com. So that's been rebranded now 3 times from podcast rodeo show to podcast hot seat to now fix mypodcast. And if you're member of the school of podcasting, a, you get 5 hours of 1 on 1 consulting with me, b, you have podcast listener parties. So if you want feedback, that's it. And John had asked, what is a UTM? That is a, I forget, universal tantrum modulator. I don't know. It's a thing that Google uses. It just puts it when you see, like, you know, askthepodcastcoach.com, question mark equals blah blah blah blah, really long thing. When if you have Google Analytics on your website And you have Google Analytics on your website. Right? Then when you go on your Google Analytics,

Speaker 1: 42:30

you can say, oh, this came from Twitter. This came from threads. This came from Blue Sky.

Speaker 0: 42:35

Oh, this came from We Don't Know, you know, or some other website. So they're free. They're just it takes, like, 10 seconds to do that.

Speaker 1: 42:44

It's a really ugly URL,

Speaker 0: 42:45

though. Really ugly. Yes.

Speaker 1: 42:46

Very ugly URL.

Speaker 0: 42:47

Yeah. And Daphne wanted to know here, what's the podcast preflight check before takeoff? The 1 thing that we haven't talked about, and nobody likes to talk about this. We're talking strategies over here. Try this. Try the newsletter. Try this. It doesn't seem like any of this is working. It might be the content. Yeah. Oops. Oh, did I say that out loud?

Speaker 1: 43:10

It might be the content.

Speaker 0: 43:12

And that's where and I again, it drives me bonkers. I want to bang my head against the wall when people I go, so what did your audience say when you read the book, the audience is listening by Tom Webster, and you made yourself a survey, or you just used the built in 1 that's in Podpage. And what did they say? And you go, oh, I didn't do 1, or and this 1 hurts. I know it hurts. I did 1 and nobody answered. Well, in the immortal words of Neil Peart, if you choose not to decide, you still made a choice. So the good news is you figured out that your audience is not engaged at all or or that because there's always an or, maybe you didn't make it clear how to take the survey. Maybe you didn't make it clear on how they're gonna benefit if they fill out the survey. You know, it's it's always always hard. But in the end, if nobody fill out your survey and I've been there, weekly web tools, boy, I beg for please fill out nothing. And the only time I got any kind of reaction from the audience is when I said, I think I'm gonna stop doing the show. Then they came out of the they're like, no. Don't do this.

Speaker 1: 44:24

And I

Speaker 0: 44:24

was like, well, like, hey. Feel hot. It's like so

Speaker 1: 44:28

Always. Yeah. You always gotta threaten. You know? This is why some of those retail stores, like, we're closing, jewelry stores

Speaker 0: 44:35

do the thing.

Speaker 1: 44:35

We're closing. And then 6 months later, we're still closing. Right? That that gets you there. I, this week, took an old post at theaverageguy.tv from, like, 2014 and redid it to bring it up to 2026, standards, so to speak, the way I write today. But I left the nostalgia stuff in there. Like, tech guys love nostalgia. Like, we always loved, oh, yeah. Remember, you know, the x 86 blah blah blah, Linux blah blah blah blah blah blah, you know, Windows phones blah blah. So I kinda left the nostalgia in, but updated it for today's, you know, kind of for today's reading. And then I at the end, I was like, I'd like to hear from you, like, what nostalgia things or what do you remember? What was a product that was great but didn't live up to its you didn't live up to the hype? And but I fully expected them to put it in the comments on the at the @theaverageguy.tv. You know what they all did? They all came back to Discord where I posted it

Speaker 0: 45:39

Oh, wow.

Speaker 1: 45:39

And left the comments there. And it got 7 or 8 comments, right, within 6 hours. And I was like, okay. Alright. That's a that's a signal, right, for me. It's like, oh, okay. There's a type for me. There's a type of content. I leaned into the nostalgia. I but I kept it current for today. I got a signal. So what should I do next? Create another 1 like that. Right? Go find some older content. Bring it up. Bring it up. By the way, AI assisted. AI is great at this. AI assisted and was able to bring, although, to be honest with you, I spent probably 3 hours on that post reading, revising, giving AI prompts, helping me. I'm not as good of a writer as it is, but it's not as good as the as the ideas that I have. And so we partnered together to kind of create that and post it. But it's a signal for me now, Dave. It's like, oh, okay. I've I've got to pay attention. I might want to this week find another post that I can bring up to speed and do something similar. That's a signal, friends. That's what you're looking for. Yeah. When you see those kinds of things, you need to act on them. Not tomorrow. Today.

Speaker 0: 46:52

Well, speaking of nostalgia, I'm my talk at Empowered Podcasting, I talk a little bit about this. But on this slide that we're looking at, there's Barbie, there's Mario Brothers, there's Top Gun, all those things, all those movies worked partly due to nostalgia. And Disney's really trying to pull that string a lot. The problem is, like, with the Moana movie, it hadn't been gone long enough for us to miss it. So and Disney's just, in my book, they're come up with a new idea. Oh, and Dan has come through. UTM urchin tracking module. Not Urchin. It's an urchin. It sounds like a verb. I'm urchin to do My urchin's getting a little Yeah.

Speaker 1: 47:38

Yeah. I thought it was universal. That's what I I thought it was a universal tracking.

Speaker 0: 47:44

But Yeah. Urchin. Okay. Urchin. Yeah. These parameters have been somewhat a standard, so other analytics providers work with it too, like Posthog, Fathom, and such. In fact, even pod chapters, I believe, has a thing where you can add there we go. Pod chapters now supports automatic UTM parameters. There you go. So if somebody's clicking on your chapter, you can see where, hey. You know, somebody clicked on something in a chapter. And if you're watching, listening, whatever, when we get to like, at the beginning of the show, we talk about Mark over at podcastbranding.co and Dan at basedonatruestorypodcast.com. I put their artwork up there, and there's a link for you to click on them as well as that. So Tom says, I'm here for quotes from the professor.

Speaker 1: 48:32

Nice. Yes. Thanks for coming out, Tom. Good to see you. Good to see you.

Speaker 0: 48:37

Let's see what else. Favorite survey question. If the show went away tomorrow, what would you miss most? Sometimes the answer is nothing. Sometimes it's the thing you should double down on. The eulogy question. Yeah. That's 1 of those things that I talk about in my talk coming up is to just, like, lean into you. And if you so so I don't know. Think of okay. So, Jim, when you think about the movie ET, any phrase come to your your head?

Speaker 1: 49:11

The ET phone home.

Speaker 0: 49:13

There you go. Yeah. And I didn't do this on purpose. I just noticed 1 day that I say the phrase back in the day a lot.

Speaker 1: 49:20

Oh, you do.

Speaker 0: 49:20

And and the older I get and so then I started because it made me feel old that I started going back in the day. And, like, I remember once I was talking to somebody, and I said, well, back in the day. And they got this huge grin like, oh, he just said it's like watching the old lady say, let's date ourselves, shall we? Like watching the old lady saying, where's the beef? Mhmm. So

Speaker 1: 49:43

If you got to meet the lady. That's the thing. Like, you can't if you got to meet the lady who's who who was that voice. Right? That's the that's kind of the but those Dave, those those little mannerisms, if we call them, or davisms, as we'll call them for you. Like, you have your own. I have mine. Right? We all have them. But but people rely on those. They wait for those. They're looking the reason they're listening to you is because they like those. If they didn't like them, they'd be gone. Right? And so your advice to lean in is so perfect. Like, be who you are. It's hard to fake. You know? There there are folks on radio who are faking it. Right? For sure. Yeah. Yeah. There's folks on radio who are faking it for sure. But it's hard to maintain that fakeness for very long. And maybe you're better at it than I am, but I just couldn't do it over the last 15 years of podcasting. So be you. Right? Find your sweet spot. Find things that people respond to. Right? You know, the dancing thing that we do in the beginning of the show, that was just because you're I started that because the music, you know, it's so it saw a beat, and I just started doing that. And then you were like, I guess I I need to dance. And, like, that's us. Nobody you know? Yeah. There are I'm sure there are folks who dance at the beginning of the podcast, but that's part of our shtick. Right? That's what we need to do. That's our thing.

Speaker 0: 51:05

Alan stole it from us if she was still on the radio. Yes. If you haven't bought this book yet, the audience is listening, a little guide to building a big podcast. And the fun thing is is when you track your stuff like, I've sent over 1000 clicks to this book on Amazon. So, you know, I can see. And by doing that like, I didn't realize this until I did an episode a couple weeks ago about, hey. If somebody came up to you and said, hey. I'm thinking of becoming a creator. What book would you recommend? And 1 of the ones I recommended was this 1. I'm like, hey. Go listen to that. But I also discovered something that I didn't really know, and that is my audience loves to read. Like, they I had like, literally, I'll get you know how you get the occasional unasked for, hey. That was a good show. Like, that's there's nothing better when somebody goes, hey, man. That last episode was really good. And I you know, you get occasional 1 here and here and then I had, like, 10 people say, man, that was a great episode. I made a lot of notes, and I'm gonna read some of those books. And I was like, okay. Note to self. Your audience likes to read. You know? So and so and I didn't know there was a part of me that was like, this could really, like, just land flat. Like, what if nobody reads? They're gonna go, I don't know. Green eggs and ham? I'm like, what do you, you know, what do you do?

Speaker 1: 52:24

They also like pinky. Well, maybe that's just me. I just like Pinky.

Speaker 0: 52:29

The Pinkster, man. Yeah. So let's see. So what do you think about the whole AI EU finds, man?

Speaker 1: 52:38

That guy. I love that guy. Pinky, you're so crazy. Pinky, you're so crazy.

Speaker 0: 52:43

Yeah. I posted a short this week, which got a ton of traction. I feel like we're moving back to original content away from AI. You know what? I I know a little bit about this. This is something where I could comment a lot about this, but I really I heard about it on odd news and have not done I I just say I hate to point paint with a big wide brush, but the more I hear about, quote, freedom of speech in in, it seems like it's being curtailed. But, again, I haven't really done my homework on that. I've only seen and when you see when you're getting your news from shorts, that's usually not good

Speaker 1: 53:22

to be.

Speaker 0: 53:23

Do you know anything about this, Jim?

Speaker 1: 53:25

What I don't. Not not enough to talk about it smartly.

Speaker 0: 53:28

Yeah. That's it. So

Speaker 1: 53:30

The concept, though, to Ralph's concept, of moving like, are we moving there's this you know, of course, with AI coming on, there's huge burst of new AI content. There's always gonna be a reaction to that, like and people are gonna respond and react, and I'm seeing more and more YouTube content come out. That's it. It's a 100% AI for the most part. That takes creativity to make. I mean, some of them are pretty good. You know, for the it's for folks who don't necessarily wanna show their face or be be the voice or whatever, and that's okay. That's it's a style. I think we're gonna move into that world where it's gonna be okay for the most part. But it is, will we move back to more human centric? Probably. There'll be some movement back and forth with that, and then eventually, it'll find its center, and we'll we'll we'll kind of move on, right, from it. I don't think there's anything wrong either way by doing it. It is a way to be create to a way to be creative. It was kinda like, you know, most artists who used to paint are now doing digital art, And you're like, well, is that wrong? No. I mean, that's still art. They I'm still on even digital, I'm still making stick figures. Like, I I don't I'm not good at it. Right? Some folks are really, really, really good at it with those tools. And so I think we'll I think this current AI will get merged into the creative, you know, ecosystem of what we're doing, and it will stop becoming, you know, it'll stop becoming an issue. We don't necessarily even talk about, like, trans translations or transcriptions anymore. They're a 100% AI driven for the most part. Super convenient. Nobody's complaining about those or find you know, finding problems in the in the way that we're doing that. So I think we'll find some center. But, yeah, we may be coming back a little bit. We may be coming back.

Speaker 0: 55:20

It should be interesting. I would like to know if something was AI. Although on the somebody made a great point. They go, do you know if Stephen King Stephen King used a typewriter, a word processor, or did he dictate, you know, Cujo?

Speaker 1: 55:36

Maybe maybe he was dictating.

Speaker 0: 55:38

Yes. So I was like, alright. I guess it's Jai says, what are your thoughts on the new podcast using distribution and clipping as a leverage to grow their podcast? And, again, I will go to can I go here and share? Let me do this and just share. Because there's a great quote from a guy named Tom Webster that I quote all the time. So, Tom, thank you for some run. Tom,

Speaker 1: 56:07

know check-in the mail.

Speaker 0: 56:08

Yeah. That's it. And that is let me pull it up. This is in the school of podcasting. So, hopefully, you see the school of podcasting now, Jim. Right? A great summary.

Speaker 1: 56:16

I do. Yeah.

Speaker 0: 56:17

Okay. He says, this was from Sounds Profitable, and I will put this link in the show notes. Clips recruit, audio persuades. So clips recruit man, I cannot talk. Clips recruit, audio persuades, video demonstrates, social carries the reach, and newsletters, that's the thing that keeps the relationship warm in between all of those. And that's from the podcast Atlas. You can find that at soundsprofitable.com. But yeah. So to me, I see that as look at that. Woo hoo. Where's my David Lee Roth thing? He threw us a bone. I can't find where's my my music? See on what was the other thing we used to use? Here we go. Tom. Yes.

Speaker 1: 57:06

I did not mean to guilt you into that, Tom. That is not my intention. I'm sorry, but I love it. That was great.

Speaker 0: 57:12

But if you're if you are a person that is trying to create some sort of media kit or something of that nature, sounds profitable is a great resource because it just it kinda drives me bonkers that that Tom and Brian and the whole team over there keep going, look. Podcasting beats everything. Here's another thing that shows how great podcasting is, and yet I keep hearing how CPMs are going down. And I'm like, how can that be when like, look. It's great. This is the best product ever. So I I don't know if I will probably talk to Tom at Podcast Movement about that because that's the that's the the head scratcher that I don't get. Dan says lots of the backlash against the tech corporations building a on the backs Yeah. Of stealing IP and getting away from it. Not so much that the tech says it. Yeah. That's a that's the tricky part.

Speaker 1: 58:05

That's the sneaky little crack or chink in the AI armor. Right? Is this the stealing of content? And, you know, that that that comes up from time to time, and, you know, we're gonna have to deal with this in some way. It's gonna have to be dealt with. Right? It's gonna have to be regulated in some way. We're gonna have to figure out how to get the content creators that this stuff comes from compensated for that. It's gonna have to be we have to figure this out.

Speaker 0: 58:31

It is gonna be tricky.

Speaker 1: 58:33

Going on forever. Like, it can be figured out for sure.

Speaker 0: 58:36

Well, Jim, what is coming up on the averageguy.tv over on home gadget geeks?

Speaker 1: 58:41

Yeah. Work work week this week. So had do a work podcast, so nothing over there at theaverageguy.tv, but those weeks give my listeners some time to catch up. And so that YouTube, if you take a week off, just say, hey. Not all your listeners are current. Just take a week to catch up. They'll appreciate you for that as well, and it's nice to get some time off as well.

Speaker 0: 58:59

So Yeah.

Speaker 1: 58:59

You can check out the newest content, theaverageguy.tv. Sorry.

Speaker 0: 59:02

And if if you're using PodPage, you can go to homegadgetgeeks.com/follow, and you'll see all the links to Apple and Spotify there. And speaking of, Spotify, Dave is going to answer the question, hey, Dave. What's your beef with Spotify? And I did a lot of research on all the things that Spotify said it was gonna do and then didn't and all the things they did do that they then canceled. So we're gonna answer that question. We're also gonna talk about the new requirements for YouTube and why that may not really apply to you. As we already talked about today, YouTube is a great tool for discovery, not so much retiring on the I have to go see what CPM I'm making on YouTube. I think it's around $4. So I make, you know, whatever, $4, $5 a month on YouTube because that's not my primary thing. So we're gonna be talking about that. I might also throw in I might throw in Ray Ortega. Talking about what? You'll have to tune in to find out, but that that might fit in with this week's discussion. But thanks to everyone showing up this week. And

Speaker 1: 1:00:13

No show next week. Great.

Speaker 0: 1:00:14

No show next week as I will be in North Carolina at Empowered Podcasting. You can find that at empoweredpodcasting.com. Be hanging out with Mark and Ralph and everybody else. And so this would be a time where you can go to ask thepodcastcoach.com/ follow and go check out an older episode. Go go back to the 1st 1. It's cringeworthy. So we'll see you next or in 2 weeks. Take care.